foreign Future Family episode three of the brand identity designer made by James promo Sizzle today we're going to talk about something that I used to struggle with for understanding something that seemingly a lot of the internet struggles with understanding and what we're going to talk about today is the difference between brand identity and visual identity how I see it okay so what makes them different so as we know from episode Uno of these little videos we understand the components that I believe the six main ones anyway within brand identity we've got the Brand Story the
brand personality the brand name the services or products that that brand has underneath them and then the verbal identity and the visual identity so that is what I would consider is the brand identity which would then make you understand that the visual identity is a part of the brand identity it's one of the six key elements for me but a visual identity I believe consists of things like logo colors typography patterns like photography Styles iconography sets so anything that is visually executed that aligns with the brand identity the Brand Story the brand personality and all
of those kind of things so the visual identity is influenced by what we learn within the brand identity it becomes a part of the brand identity itself so as you can see here it's one of the six elements that is its own subject its own space within it just like verbal identity we have things like grammar tone voice visual identity we have logo colors typography all the visual assets that we use to communicate our brand and our company and our identity the things that helps us identify with stuff do you know what I mean so
that is as simple as I can make it brand identity visual identity brand identity visual identity is one of the six key elements of brand identity so what we have to remember that a brand identity is established internally all of these things that we create we can focus on the personality which kind of dictates our visual decision making and then when we create the assets like the logos and the colors they're chosen to be viewed externally by the clan okay so remember that here and then we've got visual identity as a part of brand identity
which we now know and then what we the final thing that's really really important is to understand that the visual identity the logo the colors and all these bits and pieces we just chatted about are influenced by what we learn within a brand identity the story uh what we learn about the audience what we learn about the positioning what we learn about the personality what we learn about the unique selling points the products the services you know ultimately like a brand is nothing without an audience so that is really important that the things that we
create within the visual identity are lime and are influenced by the things that we learn Within in the brand identity I said a lot of different identities and I hope that makes sense [Music] I hope to see you on the brand Identity Design with made by James core soon um the information there changed my life I know it can change yours stay cool
