today I have a video all about how to choose fonts for your designs in a step-by-step guide that will make choosing fonts that much easier for your graphic design projects so today how to choose fonts for your designs like with almost every single design project that you're going to encounter the first thing that you need to consider is your audience by nature your typography will communicate certain emotions and certain feelings to the audience so maybe the typography will suggest a playful nature or maybe a very serious and sophisticated style so it's very important to have
a clear idea of who your audience are and what you want them to feel when they look at your design are you designing something for a high end team of lawyers or maybe you're designing something for a preschool nursery this is where you need to consider the audience because everything about a preschool nursery design say a logo or a flyer will be playful bright friendly and colorful the font is just one aspect of the design as a whole and so needs to play into this style and the emotion of the design in general so on
the other side of things a business card for a lawyer is going to be the opposite of this you need to look professional it needs to look important and also strong so yeah you need to consider the audience of the design and as ask yourself would someone wanting to hire a lawyer be turned on or turned off visually with a playful friendly and not so serious font on the front of the business card your typeface or the font should represent a style expected by the audience for which design is intended so choose your fonts that
makes your design in vogue audience emotions three main fonts that you want to consider are serif fonts D suggests tradition history reliability and safety San serif fonts are more modern the contemporary and are clean and then you have script fonts which had a sense of feminism romance grace and elegance and a more personal make sure your chosen font resonates with the design and ultimately the audience so when choosing a font for your design instead of just hopping into the font library on your computer it's a really good idea to brainstorm ideas much like you would
for a logo design brainstorm things like the qualities and characteristics that you want the design to communicate that way when choosing a font you already have a blueprint and that you can match up to your phone this is important because every single typeface has its own mood or personality so maybe it's serious maybe it's casual and playful or even elegant you're going to need to figure out what their font says about itself and whether it fits in with your design speaking of fonts and the personalities they have I've seen a huge contrast in font style
in an awesome font and graphics bundle by the hungry JPEG they're not sponsoring today's video but they did give to me the bundle for free which I'm here to show you guys today for only $29 you can download this amazing collection of 39 fonts with the commercial licenses and 655 graphics there is a limited time so make sure to head over to the links in the description below and grab yourself this really awesome offer there are many great fonts here all of which have the licenses for you to use on your projects use my link
in description below and head over to the hungry JPEG and grab this outstanding October bundle today someone once said that typography is like fashion or furniture for that matter with rare functional exceptions the world doesn't need new clothing or furniture designs that people want to look different or to evoke particular feelings or fit with a particular look this is very true because we could easily just use two or three funds for every single design ever made but we then every font has a personality and a unique voice you need to consider what the purpose of
the font is for your design is it there to draw attention or maybe it just needs to be subtle and merely supply information in detail always consider the functional purpose of a font and then you can decide whether or not the font fits the purpose when choosing a font for your designs always think about the function as well as the form there's no point in finding a typeface that takes all of the creative boxes only to discover that it will actually work because it's not legible on a design legibility means how easily read the font
is so maybe the kerning is very poor or maybe a simply just elaborate nature if the purpose of the typography on a design is to be read easily it needs to be legible or if it's just there merely to be an artistic addition that doesn't really matter but you should always check the legibility of the font because people do need to read the typography of course pairing fonts is a very handy skill indeed and it's important for your designs so when choosing your fonts have in mind what could be paired with it this will become
useful in many situations and one great example of this is on a poster we have a large heading and the main body of text on the design pairing up fonts between contracts of bolt and lights is a great way to create visual harmony on headings and subheadings using serif and the sans-serif font is a quick way and an easy way to create harmony on your design maybe a heading can be sans-serif and the main body of texts can be serif and this is a great way to performs with ease another great way of pairing fonts
is to pair two fonts from the same family if two fonts are within the same family they've been designed by the same person or foundry unless they're almost guaranteed to work well together so yeah remember the five points in today's video when you select in your next one for your next design project and of course be sure to check the description below because I've linked lists of great font pairs as well as the October bundle for $29 over on hungry JPEG that really is a great offer so snap it up before the time runs out
if you want to boost your skills and your awareness as a graphic designer make sure to subscribe to story graphics if you have the nerdy like and share this content on social media if you do find it useful and until next time guys does only feature today peace you
