this youtuber has gone from a shy and awkward creator to one of the most loved and fastest growing on the platform aaron more famously known as mr who's the boss started out making tech videos and eventually exploded when he produced content covering the stranger side of him but for four years he had a gigantic problem holding him back and if he hadn't fixed it his channel would never have hit his true potential meanwhile on the other side of the atlantic another tech youtuber marcus brownlee had exactly the same problem and had figured out exactly the
same retention hack that caused exactly the same result or they both changed they enabled them to get millions of views well before we look at that we need to analyze the problem they both had to solve if they were ever to stand a chance on youtube and it was made clear due to a man called albert in the 60s he established that the way humans communicate is 55 non-verbal 38 vocal and only 7 down to the words you say yeah so basically your body language your facial expression and your tone all of these things impact
our videos information is interpreted and received by your viewer it's even more powerful than the words you speak i know right groovy and that is what drives retention oh one sec and why aaron and mark has struggled for years because they only communicated with seven percent of their power but how did they fix this and what are they doing now that makes their videos ten times more addictive to watch there are three things we're going to look at the transformed of the basic the necessary and the downright impressive let's start with the basics and see
if you can spot it on screen now both of these creators have not just solved the issue but mastered it you see when people start making videos they hit record and they feel uncomfortable why because we overestimate the stakes of communicating to others and we think things like this i'm just not credible enough for this if people argue with what i say i am not good looking enough for youtube which causes anxiety and unfortunately because almost 90 of communication is non-verbal that fear is what the viewers pick up on and the result of that is
catastrophic i mean have a watch of this and let me know if you squirm a little bit okay hi youtube mister who's the boss here and in this video we're going to be comparing sony's playstation vita with nintendo's gameboy color so how did aaron and marquez fix this let me make this simple solution clear on screen now you see that these guys don't talk to camera anymore they conduct their words with very slow but deliberate hand movements and that strengthens their message they keep their palms open which has been proven to be easier on the
eye and more welcoming to viewers and they avoid covering their vital organs as this is what we do as a survival mechanism when we're nervous this allows viewers to latch on to our points but it also disguises our anxieties and sets a video up to have much higher attention as a result but there's more an experiment was conducted where a group of people were asked to watch a wily coyote cartoon and then recall what they had seen the catch being one half of the group had their arms tied behind their backs and what they discovered
was the group of people tied up actually found it harder to describe what happened in the cartoon and they said yeah it was about this bear dog trying to catch an eskimo so hand gestures don't just allow viewers to take on information easier but they help you keep the beat of your speech and make finding your words a lot easier which in turn hooks a viewer and what's funny is four years into aaron's journey he actually fixed this issue but unfortunately he decided to shoot his video on a close like this which meant his hands
never really made it into shot marquess believe it or not did exactly the same thing in his journey too they were so close excuse the pun but what if you're not on camera what if you're just using a voice is all this power lost which takes us on nicely to the second thing the guys do to build retention let's demonstrate it in an old clip from mr who's the boss the future is a really exciting place 2016 is going to bring huge amounts of technology which is going to change the way we actually live our
lives that might be the least exciting clip about an exciting thing i think i've ever heard but listen to him now welcome to 17 of the wildest inventions from fierce to fantastical to straight up untamed what a guy to harness the 38 of communication that is vocal these guys don't say words but they express them and that means that even when it's a voice over your viewers are understanding your words on the level you intended so let me show you what i mean i'm going to present the same lines in three different ways mr who
is the boss is probably one of the greatest youtubers ever mr who is the boss is probably one of the greatest youtubers ever mr who is the boss is probably one of the greatest youtubers ever simply using more emphasis on one word in a sentence can make it mean something completely different and that extra emphasis lets people know what to be excited about hides any of your nerves and it's a very powerful retention hack that these guys use all of the time but we're just scratching the surface this next thing i'm going to show you
is probably one of the most mind-blowing retention hacks i've ever seen on youtube but before we get on to that i want to talk to you about the thing these youtubers do is the exact opposite of some of the biggest creators on the planet and it's all because of this there's a lot of other youtubers that do the over-the-top exuberant like 150 version of themselves my evolution hasn't gone towards that because i don't find that it actually makes the videos better so to me the tech is the star of the show so i'm not trying
to make me more interesting most of what i'm focused on is sharing the tech for a creator to admit that not the star of their own channel is tough but it's smart and that's what makes his channel so amazing because he knows what his viewers really care about so to avoid overpowering that everything he does is steady and calculated and in youtube terms it's slow but marcus has figured out the style that works for his viewers and that is a retention beast and actually aaron is the same he's calm and he's reassuring but aaron even
though things were going amazing still had a massive problem marquez you see there will only ever be one marcus brownlee and that means anyone out there who's just copying his style will only ever become a watered-down version of him at the very best so for aaron to ensure he didn't ride in the mkbhd wake he had to do something to differentiate and wow did he do just that with probably some of the most amazing retention hacks i have ever seen and then one of the biggest reasons every video he makes now gets millions and millions
of views but what did he do well he started dancing seriously watch this aaron pretty much always starts his video landing in his seat which gives it some energy then he points to the left and the scene moves with him and then he points to the right and it happens again then items flying from the side and he's catching props from above and then pulling them out from below it and his hands emphasize his points and his body language paired with his calming voice gives the excitement without being too overpowering and then his editor uses
subtle movements text and sound effects to complement this and all of these things make it almost impossible to stop watching there's always something new and fun happening but it's never manic and it makes you smile and that's because aaron's videos are choreography and that's the thing about the best youtubers in the world what you see on camera is a show which creates an experience to the viewer that helps them connect with the creator on a much deeper level than words alone can achieve and what i love about these two legends is they are proof that
becoming a youtuber isn't about being a natural showman but developing the skills to become one but that takes time and even when you've mastered your communication skills they alone won't grow your channel just like aaron you have to start to think outside of the box but how do you do that though well it starts by clicking this video because next you want to combine these silent retention hacks with some viral storytelling techniques that another amazing youtuber uses and that's going to take what you've just learned and make it 10 times more powerful
