what's going on guys today I'm going to talk about the best niches for 2025 for getting into the agency business getting into smma social media marketing the entire thing now this is probably going to be the most counterintuitive video that you've ever watched when it comes to how do you actually go and pick niches when it comes to smma and the agency game now what I'm going to explain to you here is actually why you shouldn't focus on a particular Niche now this goes against every single thing that every other Guru is going to tell
you and that everyone's going to tell you online a lot of people say oh um you should pick a niche you should go and work with dentists or plastic surgeons who do boob jobs or guys that sell Home Improvement or Home Services or solar or dentists or Plumbing or rhinoplasty or nose jobs or whatever it is and that's not really the case it's not how you go and build a successful business about a year ago I put a post on Twitter and I I sent an email out talking about product development and business development and
in this email I described this idea of the copy paste business owner or the copy paste entrepreneur and successful businesses aren't necessarily fully built on your ability to copy and paste now being able to copy and paste something is a really really really good way to get your first few thousand bucks uh you pick a client you pick an industry and you just go and you move forward into that industry and and then you figure it out and you make a little bit of money at scale it doesn't work because success in this business requires
something called creative problem solving your success is all predicated and it's dependent on your ability to go out into the marketplace and actually solve problems that make an impact for your clients and make an impact for the people and businesses that you're working with now eventually in this business in the agency game or in the Consulting game or in the SMA game you're going to have to eventually become full stack now what does that mean you're going to have to collect all of these different skills and you're going to have to collect all these different
things in order to be successful the reason I say that is because you can't be a one-trick pony if you are a one-trick pony you get dominated and you get beat by other people who actually put in the work learn the skills necessary and become full stack so the best Niche to go into the best Niche to Target the most profitable niche now this is a two-part answer to this question number one a good Niche is one that pays you when you start out your ideal client profile a lot of people they do it like
oh pick your ICP and then you get kids that end up working they end up want to do SEO for home storage companies or or storage centers or fac like it's just it doesn't make sense the best Niche is going to be the one that pays you the best Niche is going to be the one that pays you the most so how do you find that well you have to go and you have to work with different companies and different Industries and you have to actually explore the marketplace in terms of what you're doing now
you might find success in doing marketing for dentists you might also find success doing marketing for someone else or plumbers or electricians or whatever kind of thing that you want to do the common denominator here is you have to be working with people that have money if you work with clients that do not have money then it's going to be very hard for you to get paid so it's really important that you understand the unit economics of the niche or the industry that you're going into I see a lot of people say okay well I
want to do um I want to do advertising for some sort of uh Landscaping Company well once you do some research and if you guys do do research because a lot of companies and a lot of business owners and a lot of entrepreneurs they actually don't do market research and this is a very easy competitive advantage that you can exploit what ends up happening is they say oh well I want to do uh uh this advertising for landscaping well you realize that the average job on a on a landscape job especially if it's residential is
going to be like $100 $200 now the amount of money if you're going to go and charge $3,000 or $5,000 a month which is what I recommend that you charge even if you're just starting out well you need to put 20 to 30 jobs on the calendar and actually convert those leads with those ad with that advertising so you're going to have to look at about a 3X you're going to have to get 100 leads that month and then it's going to require ad spend for the customer it's going to require all these different things
and because you didn't understand the unit economics it's going to get really really difficult for you to actually go and deliver for this client for this customer they're going to get pissed off they're going to fire your ass and then you're going to get cooked so my job here is to make sure that you don't get cooked so you really have to understand whatever Niche that you're going to get into make sure that you do your research and you genuinely understand the unit economics and the macro and micro economics of the industry and of the
niche know what the average job size is know what the ROI is going to be on your service I made another video where I talk about Roi selling know what their actual profit margin is because when you're targeting businesses or when you're talking to businesses recently we had a deal uh $155,000 deal that we were trying to sell an agency deal and we ended up actually getting the deal moving forward but the main issue was is that the price was too high based on what they were making and their unit economics where they were doing
$3 million Topline about per year in Revenue but their profit margins were under 10% which means they're making 20 to $30,000 a month net profit before they even pay themselves now this is a massive issue that means we have to make sure that because the value of the dollar to them is a lot higher even though they have such high turnover they're making millions of dollars a year they don't really have any money left over now this is information information that you have to get not only from the industry but also on the sales call
with the customer this is information that you only find out by actually doing market research and getting this quantitative and qualitative data from the customers and from the prospects that you're talking to so you could say oh well this Niche is good because this guy told me to go and work with home improvement companies or roofers or whatever it may be now that might not necessarily be true for you you might not even like that industry you might not even be interested in that industry and when you predicate and build a business when your business
is predicated when you build a business on something that someone else told you to do that is hypers specific whether it's rhinoplasty or plastic surgeons or uh Roofing solar home improvement Landscaping tree removal Plumbing electric whatever it may be you end up marginalizing yourself and you kind of shoot yourself in the foot a little bit because you have to go into an industry and a niche that you're interested in when I first started my agency back in the day I worked with fashion brands and luxury Brands because I was doing Runway modeling at the time
and because I knew people in the industry and because I knew the industry and the unit economics of the industry inside and out in my prior sales career I got to talk to people of all different walks of life they owned all these different businesses from Trucking to guys that were selling Pokemon cards on Amazon to guys that were doing $20 million a month doing payroll processing for airports I learned so much with that experience about all these different Industries and what it allowed me to do was understand the profit margin and the unit economics
of all these different businesses which gave me so much industry knowledge and information about all of these different niches which when I moved into doing email marketing I then settled upon luxury furniture brands now this is an interesting Niche but guess what I like design I like nice things I like expensive things and as a customer of someone who likes expensive things I know how those customers like to be sold to the best Niche that you can get into is one that you're interested in one that you see yourself having a vision to going into
right whether it's if you like fashion or you like clothes and you start working with fashion brands or you like uh design and you start working with architecture firms or uh you're interested in home services or maybe your dad or your uncle a company with that does Home Services or landscaping or or your friend right and you're interested in learning more about this industry and also getting results for client clients in this industry in order to pay the bills in order to start your business and make money this is the best way to start out
you have to be Niche agnostic your ICP your determination on what Niche that you're going to go into is going to be completely determined on who has enough money to pay you especially when you're just starting out your first 5 to 10 deals you should be completely Niche agnostic and then it it's like you're pulling a bow and arrow and you're shooting at a Target and then you adjust your aim from there if you're able to do that you're going to understand okay well I like working with this industry uh these guys in this industry
are super hard to work with it's hard getting these guys on the phone they don't have much time uh they have a lot of push back there's a lot of Gatekeepers there's a lot of objections and your entire goal in this startup phase when you're picking which Industries you want to work in and work with is figure out okay well what is the path of least resistance what has the lowest barrier to entry based on my interests my passions my strengths and my weaknesses this is super important stuff this is what I recommend a lot
of people they get really caught up and like oh how do I pick my Niche I don't know who to work with for example I see a lot of people trying to work with um real estate agents right now now I don't know about you guys but I don't know personally and I know a lot of people I don't know know anyone personally who is a real estate agent that is successful what do I mean by that I mean I see the people on on TV I see people in selling Sunset if I go to
the club maybe I'll see one of the oppenheim twins out here in LA right but those guys run a brokerage those guys are Deca multi-millionaires they're doing tens of millions hundreds of they're doing hundreds of millions of real estate sales per year these guys have money now these guys are on TV they don't they're not going to work with some random person to do marketing an individual real estate agent well I've never seen any of these guys who are looking at doing advertising as a real estate agent who are successful their deal Cycles are long
oh also you have to understand what their deal Cycles are are their deal Cycles long how long does it take to buy a house well you have to understand if you're going to work with real estate agents what is the the sales process of a real estate deal you have to be able to speak their language which is also important for every single industry that you're getting into the reason I use real estate agents as an example here is because I've never met a successful real estate agent who is going to start running advertising a
lot of real estate agents are broke and if you're cold calling real estate agents saying hey I can get you more leads then that means that they have a sales problem they have a bottleneck problem on their leads which means either they're not doing enough cold calling they're not doing enough door knocking they have an inherent issue and if they are needing these leads if they're willing to spend money on marketing it's not going to be that much money it might be 500 bucks you can't really help them they're in a position where they don't
have much money these are a really bad person to work with or really bad archetype of person to work with just simply because they don't make any money yet and once they are making money I don't know if they're going to be necessarily investing all that money into advertising especially with somebody who's just starting out so you have this scenario here where it becomes the blind leading the blind it becomes you're just starting out and then you're working with somebody who doesn't know if you're going to be able to get them results and they're kind
of banking on you to get them results it's a very bad place to start out in business and then a lot of people who start this business they end up quitting because they end up eating [ __ ] for like a month or two or three months and then they get no results for their clients or they are unable to sign clients because their offering just doesn't make sense to them so these are things to watch out for and I really want to make this clear here the best Niche is the one that's going to
pay you the most you want to avoid people who are struggling you want to avoid clients that are struggling and the biggest issue that I see is that people they get into this business and they really don't understand the actual money behind it they don't understand the unit economics of the business so the best Niche is going to be the one that pays you the most when you get started you want to be shooting shots with every industry you want to be working with people from all walks of life maybe you even do try working
with real estate agent and then you realize oh wait David was Absol absolutely right with everything that he said in this video this is super important next the industries that you work in you have to collect something called reference experience feedback is the easiest way to start getting results the easiest way to make sure that you're on the right track every single thing that goes wrong when you start out it there is no reality where you're going to start in this business you're going to start an smma you're going to start an agency you're going
to become an entrepreneur and it's it's never going to work over overnight you're never going to be able to snap your fingers with zero experience and then something's just going to work there are rare occasions where that does happen but for 99.99% of people the biggest issue is going to be the learning curve or the pain threshold that you experience when you get into business you were 100% going to eat [ __ ] I remember back in the day this is three and a half four years ago now I was sending loom video pitches on
email and I was in my old spot back in Philly and I was in my apartment I was like oh wow these videos look great I'm sending these pitches and now looking back I'm like wow that was garbage we all struggle in the beginning it's harder to land clients in the beginning than after you're already established everyone knows this you need to become Niche agnostic you need to fire and shoot as many shots as possible Outreach is non-negotiable picking up the phone and dialing Direct One toone sales is going to be the easiest way to
start getting your clients you got to use the stuff that I teach with whether it's the cold calling whether it's the way that you look at the industries the way way that you look at the marketplaces and when you actually go and Pitch these people you need to use the competitive advantages that exist you have to learn how to sell you have to learn how to talk to these customers you have to learn how to go through this entire process of procurement of client acquisition and make your offers make sense to as many different Industries
as possible because there is going to be a fundamental denomination a Comm denominator of people who want the same thing Home Improvement solar Plumbing electric all of these guys even if you understand the unit economics all of these guys that you're talking to well your pitch is going to be like hey I have this thing that's going to help you make more money even if you say that it's all determinant on how you say it and how you pitch it and how you go about it that is going to be the difference on the successful
versus the unsuccessful we do not live in a world it's going to be 2025 soon we do not live in a world where you can go and you can copy paste and offer you can copy paste something some other guy is doing who says that he's doing 30k a month and it's going to work Gang Busters for you it's not going to work like that you have to solve creative problems all of these different customers sure there's going to be different common pain points there's going to be different common things within different niches because they
have a meta right now I want to quick explain what I mean by that the meta that exists okay so you have these different buckets right you have uh e-commerce these are called um super structures you have e-commerce you have the Home Services the Home Improvement right home services tend to have a higher average order value or an average job size more than someone's selling T-shirts on the internet right if you go and you're a marketer and you work with clothing brands well then you need to drive higher volume if you work with uh Home
Services then you need to drive quality and Lead quality so it's it's not necessarily about the volume you could get them a thousand leads but if one of those leads converts then they might not be happy it really really really depends there also might be issues when you work with a certain Niche where there is something going on in the background where their sales process is messed up right where you eventually are going to have to come in and be full stack and you're going to have to help them on their sales process and you're
going to have to consult for them and you're going to have to solve other problems now I know this is a lot of information I know that it's counterintuitive you want to work in as many different marketplaces and as many different niches as possible once you do that you're able to adjust your aim and you're eventually going to get on Target and understand okay there are going to be these niches that I like these niches that I want to work with and these guys I get the best results for and they pay me the most
which in turn becomes your best Niche now that's how you do the stuff in 2025 creative problem solving and this is how you start the business there's not going to be a business where you're going to be able to copy and paste an offer and it's going to make sense uh for you in the long run it might make you your first few grand but the best way to do this is what I'm saying in this video and that's how you do everything moving forward go ahead click the link in the description if you want
to access some free stuff and guys I hope you get a value out of this and I will see you in the next video