I've built over 3,000 funnels I've been doing this for over 12 years and I've helped thousands of businesses build marketing funnels and sales funnels that have generated millions of dollars and these are 100 lessons that I've learned will 100x your funnel conversions so most of you need to spend way more time focusing on your audience and what they want you need to spend a lot of time crafting a killer offer that's like valuable and exciting and useful to them and most of your time should be spent researching and talking to your audience then you should spend a little more time thinking about the amazing offers and problems that you can solve and then you should be spending more of your time qualifying your audience things like funnel building and selling and closing and delivery that should be like 25% of your time combined something else I've learned is that an ugly sort of badly designed page will always convert a 100 times better to the Right audience with the right offer rather than a beautifully designed page to the wrong audience with the wrong offer and in order to find out if your offer is good you have to think does your offer make something in your customers life much much better and a lot of you don't really have that another indicator is can they point to the problem that you are trying to solve we can also remove their worries by telling them that they aren't going to have to do something that they're dreading and also is there a time frame that you can use to make your offer look too good to ignore and this can all be WTB is would your audience ask for help with this problem before you tell them about it now marketing funnel is just a series of offers one after the other saying would you like this faster and easier now they can be backto back like page after page or they can be over a longer series of offers like with email marketing or with ads an offer is not a discount all right an offer is a problem solved for a benefit gained for a specific audience this is the offer you need to learn to be able to sell before you have the actual offer finished and what you need to do is you need to use that to gauge interest if no one's interested in four out of five of your offers kill them kill your offers that don't work spend way more time crafting an amazing exciting idea for your audience now in theory the same author should be used to take care of your content your lead magnets your sales and your products if someone isn't interested in getting something for free via a video or a lead magnet they sure as hell aren't going to pay for it now a quick hack to this is create a social media account like on YouTube or Facebook or X or whatever as you customer consume their content and see what they are seeing start living in their world your social feed and your YouTube recommendations should be filled with content aimed your clients not aimed at you so I'll say quickly if you want to download this by the way you can get access to this whiteboard for free you just head over to sellou service. co do. uk whiteboard or use the down below so you don't have to like screenshot it but if you can't find Facebook groups X threads YouTube channels books podcasts events apps templates LinkedIn groups subreddits forums magazines SAS platforms coaches or Insurance aimed or even other marketers aimed at your audience that means your audience doesn't exist you should be building a social following on your own personal profile and you need to stop adding or following your peers you need to start adding and following your customers if you start posting offers to your will actually post don't look like that anymore do they they look like this now if no one's interested you get no likes you get no comments you get nothing assuming you've got followers or at least friends in your audience then don't keep going and creating lead magnets and products use your social wall to test offers more than anything else in fact the majority of your time should be spent testing offers now for a squeeze page I like to use a really simple format I like to use headline and the same goes for sales Pages as well actually bullet or bullets an image and then a button with a kind of fifth section that we'll talk about in a second for the headline use a really simple x y z x format help X type of people get y typee of result in Zed time without X headache for example new dads lose £10 in 30 days without going on a diet or high performance corporate coaches land 10 new $10,000 clients in 90 days without spending all your time on LinkedIn the headline should do 90% of the heavy lifting someone should be able to decide if this is or isn't for them from the headline alone people do not read bullet points or any copy for that matter to get clarity or to double check if an offer is for them if they are confused or bored by the headline they will not be convinced by the bullets or the copy you can only win someone over with a headline everything else should be aimed to convince them that they've made the right choice people will read the copy or the bullet points asking is this really true and how now if the headline doesn't convince them the bullet points won't either so some bullet points that I do like to use the secret that X doesn't want you to know usually like an enemy or someone that they don't trust the blank like the five steps to finally getting like abs and why your X isn't working and how to fix it so why your ads aren't working why your sales process isn't working why your book isn't selling and how to fix it think of them as mini headlines show the product in an image little side note if you're doing a lead magnet take a photo of the lead magnet make it slightly pixelated so they can't really see it and then use that that works really really well ask for a single click on the button and then use a two-part optin or a click pop which is the same thing form they've put a tiny amount of effort in here and now we're going to collect their name their email and their phone number Everyone likes to say oh I'd never give my phone number away if your offer isn't good enough for someone to give their phone number then they are unlikely to buy from you at all this is about qualification remember at the start why I said you need to spending more time doing this qualifying do this now and you will cultivate a list of higher quality leads trust me you will fight yourself later now do not re directs them to the actual lead magnet itself also do not show like that standard message of thanks that says like we've received your email address we'll send your things on the way I'll talk about that in a second the actual lead magnet itself should be super simple super short and easy to consume a 15o checklist is way more appealing and way more valuable than a 15-hour course the rule of thumb is they need to be able to get something out of it within about 30 seconds give them an instant result give them a paracetamol or a painkiller rather than a long-term physiotherapy plan again don't build any lead magnets until you get a few conversions through the page first where we should be redirecting them to the first thing we want to do right at the top is have a little confirmation message I like to say like thank you so much for downloading our guide It's on your way to your EML inbox here's some free training about how EX type of people get y result in Zed time without X headache remember each stage of the marketing funnel is just faster and easier now you don't need to change when I say the word faster don't literally feel that well if the lead magnet said I can get it for them in 90 days this should be 45 days don't feel you have to do that if you can great but that's not necessary we're going to use something called a vssl to either offer a product or a call vssl stands for video sales there and the script or the format for a vsl is talk through why this is such a big problem okay talk through that with them really dig into the problem this is what we call twist the knife talk about how it affects their life affects their family affects their health their happiness and then tell them it's not their fault that this is happening to them and why it's not their fault tell them they deserve what they want which is presume a better life and then explain the old slow inefficient expensive way of solving the problem and then show them the new faster easier way of solving the problem which is presumably your product and how you do it and tell them that you can do just that part this is when you make an offer to your viewer you can take payment there and then using a button and you're essentially saying we can make it faster and easier than a the lead magnet and B the old way of doing it which we've talked about now a very small fraction of people like 0.
1% will want absolutely everything all the way right now and they'll have the money to pay for it offer those people anything and everything that they want through the process yes it's only going to be one in a thousand people but they will probably spend a 100 times more than everybody else the fastest and the easiest product on Earth is probably to sell and create some kind of coaching or Consulting and then after that vssl page for everyone who buys offer them another product and so on and so on yes lots of people will drop off only 0. 1% are even going to get through to this stage but focus on those people who do buy remember we talked about earlier interesting offers and qualific sales delivery funnel building closing all of that should maybe be 25% of your time combined so something else is that you all need to spend a 100 times more time and effort in your current audience and your current list closing them if your product isn't selling and if no one is interested it is not the leads fault or the list or the audience's fault 80% of your conversions should and will come from your current audience an list if I had 10 people on my list I'd call every single one of them or book calls with every single one of them if I had a hundred people on my list I would book calls with every single one of them people don't get bored of offers don't change them just because you're worried that they're bored of them people either aren't interested in the first place or they are and whether they can afford it or not right now should be the only thing that's stopping them you should create offers that are so good with prices so high that only 0.
