this is gonna be the video you wish you had five years ago i wanna show you how to design your dream life got the overhead camera ready to rock and i think we can do it in five steps here we go step number one the dream let's just say you're right here like any journey you have a starting point we'll call this the 1. 0 u now very first thing we have to do is get crystal clear on who the 2. 0 version of you is we'll call this truenorth now let's take two examples of what this looks like so we have some stories and this isn't just some intellectual concept okay the first case study let's call mary mary's true north is she wants to one day run a seven figure online business inspiring women through holistic health coaching the second story let's call justin his goal he's always felt it in his heart of hearts that he wants to be a music producer his true north the craziest dream that he can conceive in his 20s is 5 million downloads on spotify he's headlining festivals he's producing the music and living the life of his dreams called dream life for a reason so for you what is your dream a lot of people they have what's called dream suppression they feel like they're just a collection of what's happened to them in their past and it's trivial to try and go for something big oh i gotta be realistic oh i'm too old i'm too young ah it's too much work i don't know how understand that all those right there the things that stop the most people are nothing but a story people worry about being qualified for this how am i gonna have a seven figure business and teach people holistic health i see the dj's playing at these festivals and i'm like ah that seems so far away what the heck there's a quote by steve jobs hashtag think different and i just finished reading his biography amazing book it's like what 600 pages it's a beefcake talk about a guy who had no dream suppression this dude revolutionized six different industries computers music phones animation through pixar and two others i can't remember and this book talks about stories of people who are close to him and how did he build the first trillion dollar company to ever exist in the world he was some 20-something-year-old hippie everyone around him is like dude you're crazy you stink you only eat fruit and vegetables and you're going to like meditation retreats in india yeah right dude you're going to build a trillion dollar company he had something called a reality distortion field kind of made him an but he got things done because he distorted reality he became delusional he was the furthest thing from real estate he'd go to his engineering team and say you know this phone it's it has a button we're gonna remove the button oh yeah and i know that's gonna take two years but you're gonna do it in six months time and time again they would everyone you admire doesn't suppress their dreams even if it sounds absolute batshit crazy when they say it so what's your reality distortion field what's the craziest dream that you can come up with the ones crazy enough to think they can change the world are the ones who do now that you have your dream you're ready for step number two you're about to embark on what is called the hero's journey there's a marketing principle i want to share with you and it's extremely relevant to what we're talking about it's literally the best program design advice out there so if you're thinking about designing a program whether it's fitness whether it's wealth whether it's personal development anything amateur people just say here's a bunch of information on this and now go do it and that's why most programs suck good programs see this at a macro level and they zoom in on these micro steps it's not one gigantic thing that they have to do but it's a series of little steps that go in sequence there's probably five to ten steps if you break it down it's the same thing with your goals same thing with your life getting to your true north the 2.
0 u so what are the five to ten steps that if you took and everything in a perfect universe went as planned would literally get you from where you are now to where you want to be so in the case of mary who wants to be the holistic seven-figure health coach what are her steps step one start making content and getting her message out there step two maybe it's grown audience to her first fifty to a hundred thousand people step three monetize kachin kaching so she can leave her full-time job step four scale that thing to 250 000 people watching her where she's making 500 grand a year step five she's speaking on stages and now she can actually help people do the exact journey that she went you can also go in reverse order okay this is the crazy school i have what are the steps before that so in the case of our f boy dj justin who wants to be selling out festivals playing on stages millions of streams on spotify his steps would be produce original music write the first album spotify streams at 500k playing some festivals getting offers doing it full-time headlining edc uh or a big music festival now look you could even do an exercise what are the actions that led you to this state right now it's okay to be brutally honest with where you're starting i'd rather you like kind of beat yourself up here and be like dang that's a hell of a journey to get there mary our example here the holistic health seven-figure business owner one day she might see an instagram ad of some person saying i you know i went from broke to being a millionaire in 12 months and if you buy my program i'll teach you how to do the same and so in her mind she's like okay broke to millionaire in 12 months here uh yeah okay this is going to take a year but in reality the ad didn't tell her that that person had an extra five years experience learning the marketing skills learning the business posting content learning ads that allowed them to go from broke to a millionaire in 12 years did it really take that person 12 months to go from broke to a millionaire or did it really take them five years sometimes comparing yourself to other people's finished product instead of the first draft is a bit misleading it's okay if this journey is gonna take you a year two three four five years that's what it really takes but ultimately is there anything more important than the 2. 0 you and true north you might be thinking to yourself okay well why don't people i mean if the steps are right in front of them okay it's so clear like i see my path uh why why do most people quit i have one word for you to answer that question certainty if i had a crystal ball right now closest thing i got this giant crystal shows your future and we shook it together right here it was like a magic eight ball and it showed you your life that everything went according to this plan all five to ten steps and you were that dj you did have that seven figure business you did have the 2. 0 you the life of your dreams it went according to plan would you doubt yourself at all along this journey how trivial would your self-doubts feel how pointless would it feel on days where you just don't feel like it would you pivot would you question what you're here on this planet to do or would you work 10 times harder because you're like holy crap every step i take this happens faster and faster and faster and i'm getting there faster guys that's what being a visionary is you have to operate as if you saw your life in five years from now and you have to operate with that certainty that it's gonna happen you know people think okay well if i knew for sure clark it was gonna happen then i'd have the confidence to make it happen but it's reversed if you had the confidence to make it happen you didn't let up and you don't quit then for certain it's gonna happen getting fired up here it's time for us to address the elephant in the room you're like well clark easier said than done gets real life happens things come up that are unexpected how do you handle those most people fail not because it's not clear not because they don't want it bad enough but because they get distracted they go on a detour or setback now these are different but i'll explain let's say you're on this path right here you get to step one mission accomplished you go to step two you're good but then right here you get drawn away to something else this is what we'll call a detour you could view them as good when your gps reroutes sometimes it's because it finds a faster route to your destination when i was in my 20s i pivoted a ton of times you know and i learned a ton about marketing and business and speaking and went to all these events and met cool people but ultimately it took me off the path of getting to my goal right here of like the seven figure dream coaching business and doing what i really love which is what we're doing here million subscribers i didn't waste two years that's not the right word for it but it definitely uh people who started with me here passed me by because they just kept going on the same path versus when you're pivoting and you're questioning yourself and all these things come up another detour is relationships especially if you're an entrepreneur man having an unsupportive relationship can set you back because it takes so much of your emotional energy it can drain you or it can be a distraction and so what we could call that is maybe you get to hear and then you have an unsupportive partner come in your life and they take you on setbacks so let's talk about justin and mary mary our holistic health coach of one day seven-figure business maybe she's doing it she makes content and then life happens she's in a relationship she gets married she has a kid kids are great family is awesome that's one of the coolest things in life in my opinion so maybe her new path she realizes oh holistic health is bigger than just the individual it stems out into the family it stands out into your kids and maybe now with her experience of being a mom she starts talking about those topics and attracts other moms to her content and she realizes that maybe she doesn't just want to be a holistic health coach she wants to be a holistic health coach for moms see how that detour on ralph leaning into it not resisting it sometimes opens you up to better opportunities that you can't even predict right now when you look at steve jobs story he got fired from the company that he started he was so difficult to work with and people you know said he was leading it in a terrible direction here's what happened he goes on and starts a different company you know what that company was pixar partners with disney makes toy story revolutionizes the digital industry of animation also starts his other company next different than apple but pretty much the same thing his journey goes on and apple one day calls him because they're in trouble i believe it was they were 90 days away from bankruptcy so they say dang we don't really have any other choice we gotta give the smelly dude steve a call they do which they end up acquiring you know what company next so they use the technology that he had there and incorporated it in apple steve turns the company around and the rest is history i mean we're using their products you might even be watching me on one right now all those detours ended up leading to something great justin gets pressured from a girlfriend dude wanna be a dj come on man what are you gonna go to clubs forever you want that to be your lifestyle you know just bring in some income you can still do your music thing on the side but you know you should really like act your age at 25 and and start making some money and pretty soon he comes home from work and he's so emotionally drained because he doesn't actually like his job he starts looking at the music production equipment and resenting it he doesn't have the emotional energy to try before he knows it he's 28 and he hasn't produced much he got stuck on step three and he starts to backslide he starts to feel the pressure of everyone telling him to be realistic and settle and before you know it he's right here no closer to his goal and hey if justin's happy and he shifts his priorities and he's really in his heart truly saying i don't want that goal anymore i don't want to be a dj you know that was just something i wanted in my early 20s but for me now not for me then that's a win okay and he has a totally new path maybe he changes it all together but if he's brutally honest in his heart of hearts and he knows that that's what he's supposed to be doing and he's gonna regret it one day not going for it then that's a setback step four i don't know about you but on planes i'm the guy who stares at the screen in front of him on the map feature okay i don't know what it is i love geography and i'm like zooming in i'm getting the wind speed i'm looking at how fast we're going and we'll be going from here i am in phoenix to my home in seattle and i'm watching it the whole time like two hours and 30 minutes of this map i got a problem and it always makes me think how yes it looks like we're going in a straight line from phoenix to seattle but if you zoomed in at the smallest level like if you were the pilot they're constantly readjusting so it's not necessarily a straight line it's a zigzag but it's in those readjustments that they actually end up with the same destination success is not about commitment as much as it is about recommitment one personal story on recommitment just you know like this stuff i've seen in my life it's not just arbitrary theories i'm sharing on youtube i know the power of recommitment firsthand since i was 12 years old and i heard my first sum 41 cd coming back from a summer camp my dream was to become a drummer i wanted to be in a band i wanted to tour the world i'd go to all the shows i would listen to hardcore metalcore music everything eventually i graduated college and i thought to be fully honest i took too many detours and college was too big of one my time has passed my time has gone in this dream right here you might as well crumple it up and throw it away i lost all motivation to drum really until i went to a warp tour and i saw my buddy he also posted some drum covers on youtube he steps out on stage and he has the exact thing i want he's playing to a crowd he's doing what he loves he gets to tour he gets to perform and gets the drum i remember feeling so envious was watching him do the dream that i knew i could have done but i quit on what am i gonna be 55 bitter looking back at myself wondering why i didn't go for it that scared me to death regret and right then and there i recommitted to this dream to the 2.
0 within 60 days of recommitting i got a tweet out of nowhere from a band that saw one of my drum covers that i had posted eight years ago they said hey we need a drummer your video was so memorable because it was kind of cringy do you want to fly to la we're taking a gamble on this one but we desperately need a drone i flew to la i auditioned got the gig did a tour and the rest was history since then we did multiple us tours got to live in a tour bus got to play on conan o'brien got to tour all around the world germany download festival 20 30 000 people i pinch myself every single time i get to go on that stage i almost want to cry this works i'm convinced that something metaphysical happens when you recommit when you recommit you're sending a signal to the universe that you want this that this is true and you're going to do what it takes to get it the universe god the quantum realm whatever word you want to use conspires with you once it knows that you're serious we can't prove that but that's why it's called faith what do you need to recommit to step five you reach the 2. 0 version of you it is so worth it so let's finish this out with our two people mary and justin mary has the dream she has the journey she knows their setbacks and detours but she recommits she arrives at this 2. 0 version of her her friends look at her lifestyle and they wonder how can you do that there's a quote that says entrepreneurs do what others won't so they can live a life that others can't meanwhile justin quit i was on tour and i was talking to someone after the show and it really reminds me of justin he comes up to me and he's like dude i love the fact that you're drumming i got so inspired tonight he was almost in tears and i'm like oh so you drum too you know drummer to drummer that's cool man how long you been drumming for ah yeah you know i've started when i was 12.
dude me too you still drumming he gets really serious he says um no heavy sigh in fact i can barely look at my drums because every time i pass that room it reminds me what i could have done but i didn't the dude can't even pick up his drumsticks because he's so defeated in his mind of all the failures to which i would show him this video the funny thing about success is that it's not random yeah there's luck yeah there's people who are born with a better hand dealt than you are but if this is what you want just focusing on any time that you failed or how life is unfair does that matter at all the sobering truth guys everything is not your fault yeah that girl was a narcissist and took you off the path yeah your parents didn't support you yeah you weren't born in the best environment none of that is your fault and no one's blaming you for that but it damn sure is your responsibility everything in life is your responsibility what's a more inspiring story someone that had everything handed to them and it all worked out there was no challenges and he breathes through these five steps easily towards his goal and he's you know rich and famous now that doesn't have any adversity that's not inspiring what's inspiring is the re-commitment is committing to this 2. 0 vision is going for it and sticking it out for the long haul this is the exact process that we designed with you in our metamorphic coaching program we literally take you from step one all the way through these five steps and help you create this vision so if you're blanking right now and you're like i don't even know who the heck that 2.
