[Music] where is this test subject looking small cameras in her glasses register her every eye movement what packaging does she look at more closely how important are labeling and prices why did you decide for this coffee because I like it very much it's a great mix of um normal Turkish traditional Turkish coffee with uh the this modern type of coffee rata brova is a test subject in a Prague Supermarket Market researchers and the manufacturer of the glasses are tracking her gaze both men stay discreetly in the background we they want to know if brova will
choose a specific Ketchup from Austria today we are testing how how Works those special Pi materials how it helps to the product be more visible and uh more attractive for customers the German manufacturer of the glasses is interested in exact data we're testing something different we're testing the product to measure all these attention spreads here on the uh ketchup shelf and we want to find out if it works natural if it influen somehow the participant and uh if we can see what we need to see namely the decision-making process where customers look reveals how they
think and the information is in high demand the company that manufactures the glasses is Intel toes south of Berlin it's already delivered more than 6,000 ey tracking systems with the aid of tiny cameras computers can also now be controlled by eye movements instead of a mouse that requires exact tracking of when someone looks at a particular Point what exactly is the purpose of the metronome in this test right now we're performing a final test on synchronicity between the scene camera and the sound to make sure they're precisely coordinated it's the last test then the system
is packed up and sent to customers the company doesn't let us look through the glasses the technical details are a secret but wearing them can reveal a lot the company's owner and CEO explains how the device works and how eye and gaze tracking provide more precise and accurate information than surveys can what happens to the data we are more of a manufacturer of systems and software our customers are the ones who deal with the data they're typically Market researchers and usability advisers that means they go out and evaluate what test subjects have done in the
field to see what conclusions can be drawn back to Prague and the question what do consumers want the study in the supermarket runs all day Renata brova has arrived at the ketchup aisle and decides to buy a check brand they say it's a High um high quality uh and high quantity of uh of Tomatoes Inside she hasn't even noticed the Austrian products new packaging she's looking for the for the price she's checking this one checking products labels now what she has noticed is evaluated their right more and more clients are coming for this technology are
asking about the advantage of this technology and it brings bring us a new opportunities and uh as I said we have a lot of clients which are coming to us even from long distant countries so so I'm happy for that market researchers supermarkets and food manufacturers all want to know what really catches customers eyes
