NEW INSTAGRAM FEATURES UPDATES YOU SHOULD KNOW ABOUT: More Ways to Grow and Increase Your Reach

hello you wonderful people welcome to or welcome back to the channel today we are talking about one of your favorite topics which are the new Instagram updates and features that you should know about so there are so many we're just going to Dive Right In now just before we get started keep in mind that some of these new releases may not have rolled out as yet so don't worry if you don't have it it means it's just starting to roll out cuz we try to keep these as fresh as possible so the very first new

Instagram update that need to know about is that you can now add music on carousels and images for extra reach now we did a video with more detail about this that you can watch right here now if you just to summarize it there if you add music to your carousels or single image posts they now get extra reach by being added to the reals tab so the only downside of that is that adding music will actually mute any audio on videos in your Carousel so just keep that in mind in case the audio in the

carousel videos is important M but overall it's a really great way to get some extra reach which at the end of the day is what we all want it's what everybody wants it's what everyone was asking for so I feel like this was a good one where it's like hey if you're not going to make a real we've given you this option all right another version to be creative while still getting the opportunity to show up in the real tab that was a good update for sure I feel like it was definitely one of the

best ones and it took took away a lot of that stress and I personally I prefer carousels so do I yeah I like looking at them I like consuming them when someone sends me a real I'm like 40 seconds but if I'm in Carousel I'm like oh the difference between you know like you can watch one movie or you decide to just watch a whole yeah whole series of four instead it's like that but I don't know there something about carousels that uh really is all right the next Instagram update that you should know about

which is super important for those who are taking Instagram seriously is that there is now best practices in the professional dashboard so you'll now get advice for best practices for your specific accounts so Instagram has put all of their best practices and Creator advice in a very simple place in the professional dashboard so you'll find guidance on topics like creation engagement reach monetization guidelines it's very interesting actually to look at it through each account and see because it'll be like hey you've posted only three reals this month people who post 10 re see more growth

things like that um so for example the Creator section will give you advice on how often to post how to get more attention via your images how long your reel should be things like that there's also personalized tips based on your account's performance they've also compiled reels from creators which go into more detail about each aspect which also includes meta experts so they have meta experts in there who have done reals that might show up on the creators page or might have shown up on Instagram for business and things like that that they put at

the bottom as well pretty handy it's like all in one place so you can just see it all and get that summary pretty dope and before we get into the next update a huge thank you to appsumo for sponsoring this video so if you guys haven't heard appsumo is the best place to find software deals for your business so since 2010 they have helped helped over 1.5 million entrepreneurs save up to 95% off software with lifetime deals is that awesome is a yeah that's a steal it's amazing that means you only pay once for software

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business Sumo size I like that one from now until December 6th so this is a bit of a timely thing appsumo has brought back some of its top selling tools it's offering them at their lowest prices some of these deals are in limited quantity so get in before the time runs out thank you again to appsumo for supporting the channel link is going to be in the description now these are two Instagram updates you'll definitely want to know about and they are two new elements added to the followers section so you can now remove inactive

followers easily so they've made this easier than ever we've done a video on the process before but now they've added another ler to actually be able to see who is inactive or who they recommend that you should unfollow exactly so just head to your profile tap on followers then flagged for review these are followers that Instagram feel are inactive or strange and you can unfollow them from one easy place the only downside is if you have a lot of followers and a lot of inactive followers it's going to take forever to load there's also a

deactivated account section for some people as well which we've noticed in addition they've also added a new new follower section so if you go to your profile again tap on followers you'll see a Creator section this is a great place to find other creators who follow you and that you may not be following back and a really great place and opportunity for Brands to find creators they may want to work with for some people it's also showing businesses so it looks like they're still playing with this area a little bit because we're noticing yeah it's

like your account has something different my account has something different then people will show us yeah I checked everything when I was putting this together this pot together and like I couldn't even find one with that example but I have seen it before and then some of the other ones wouldn't even load I just waited and waited I was like I just gave up we'll probably show we already talked about this when it first happened in our membership channel so we'll likely just use the b-roll from that if I no longer available or looking weird

now the next Instagram update that you need to know about is they have released a new stories preview slide which is essentially like an up next feature so once you finish watching stories from a particular profile you'll see a slide at the end it's a black slide with a series of profiles like just the circle the profile pictures and they will be the stories that are coming up next with a preview of those creators that you'll be served so it's a great way for Instagram to keep people using stories and then to give folks an

idea of what they're going to see next so then you're like oh I might as well keep watching they want to keep us on the platform so the idea is to keep posting stories daily as we say all the time so that the hope is that your little profile picture will be in there in the with the of them letting folks know that hey keep watching there's going to be some cool stuff coming exactly just shows again why you got to keep up with the stories and I know when we say like post daily like

Monday to Friday it kind of freaks some people out but there is value to showing up daily there because it's a very low lift it's not a lot of effort that you need to put in you're just checking in and Instagram is even giving you more opportunities and pushing you in front of more people with features like this they really are it's very cool another new Instagram update that you should know about are the new DM filter which make a lot of sense so all messages as you know from accounts you haven't spoken with before

used to go right to your message request folder now you can go into your request hit the filter button and select the messages you want to see so for example some of the filters includes story replies verified accounts businesses creators and subscribers they're really making it like a business like technically like Gmail in a way kind of is um but really like also like part of a business because that is happen like sometimes you can have DMS that are flooded especially if you have a larger account so having these opportunities to be able to filter

through is super valuable so I get why they're doing that as well and honestly if you're a business reaching out to a Creator and things like that that actually gives you more opportunities to be seen so it is a good thing that they're adding that so for those who get a ton of DMS this is definitely going to make it very very easy to navigate your inbox the next Instagram update you need to know about this one is a little more tea as opposed to an update but basically what they're doing is a throttling lowquality

video so Adam aeri confirmed that videos in stories or reals can be throttled and reduced to low quality if they're not getting a ton of views so I'll read his exact quote here and then we can explain a little bit more cuz some folks might not have heard the word throttle before so he said in general we want to show the highest quality video we can when someone is watching a story or real but if something isn't watched for a long time because the vast majority of views are in the beginning after the initial posting

we'll move to a lower quality video and then if it's watched again a lot then we'll render the high quality video so he said that those on slower connections on internet connections will also get lowquality videos to make them play smoothly which is probably actually not so much of a Bad Thing essentially lower performing content will be throttled meaning reducing the quality and reducing the bandwidth that it takes up so to hence the lower quality it's an interesting one it makes sense for them in terms of like all the servers that you must have all

the data you must have and then heting it like why would you do that so it's like it's it's a waste for them or it's like yeah taking up extra space for them but it does I feel like that affirms when people have said like that their videos have gotten low quality or anything like that and I swear I've seen videos that I know were higher quality in the past that I might look at two or 3 years ago like and they are a bit lower quality and that might be why it makes sense like

it does make sense but it sucks in a way because it's kind of like you could put a lot of effort into something someone sees Something 2 years later doesn't mean that it's negative that it's not a good piece of content and now it's going to get reduced just because it's not getting a ton of views as it would have initially and I guess that's also something to always consider about Instagram because unlike something like YouTube where content lasts forever right like YouTube is like you could see this video in 5 years right uh with

Instagram exactly with Instagram it's the the shelf life is much shorter so I guess it kind of makes sense for them yeah something to keep in mind another quick Instagram update that you should know about is that Instagram is displaying Onre screen tips for reals so for reals that are performing well Instagram is now experimenting with adding in live onscreen tips for example it could say something like strong hook kept people watching or most views were longer than 3 seconds or this is rising in popularity which is the really cool thing that YouTube does in

analytics for us right there's so many things like people dropped off here like this they show so many retention Peaks there's so much information you get so I'm glad that they're adding this it's a great way to get some immediate even if it's very brief feedback on your content right from the source so I love that they're again encouraging people to use the products and then giving you so not only are they giving you the tips with the best practices but they're also giving you like oh the reinforcement when you do something well so you

know what's working so it's very smart on their part in terms of getting people to produce more reals the next Instagram feature you need to know about is you can now mention people in stories without the sticker while you're creating this one's for me the story yes cuz you do this all the time yeah I've been doing it since like exist I've always just wrote the text this is for aesthetic reasons like sometimes it just doesn't work with the aesthetic to have the person's names on it or sometimes it's like you kind of want them

to know that you posted but it's not about them but you give them the opportunity like so for example if we create branded content but it's like an agency is the one who reached out to us to create content for the brand on the main asset for what I do I'll put the brand of course as the focus but also tag the agency in the back end so what I did was type about the name as you would but then I used to just make it small and drag it off the screen every single time

now they've probably seen enough of people like me do this that they're like oh gosh we'll just add the option so that you can just mention them after the fact which makes it feel more like a tag like you're tagging someone in stories yeah which is kind of nice like tagging in a photo as opposed to writing it out so exactly right so Tiff kind of explained that's exactly what it is so you now can mention without using the sticker where it actually shows the mention or typing it in text so there's like the three

dots at the top when you're creating it and when you hit that three dots the one with all the draw and other options there it just says mention people so once you hit mention people you can just mention and then they'll just get tagged in the post without people having to see it exactly and I've seen that for um a few accounts but not all of them now so that's definitely rolling out okay yes so keep an eyee for that one the next Instagram update you should know about is the trending audio chart section so

similar to talk board for Tik Tok Instagram is now adding a chart for all of their trending audio this is super helpful this is very smart because finding trending audio has always been a bit of a challenge for many people and this is amazing for creators and business accounts don't have access to trending audio unfortunately but this isn't or but if you're business with a Creator account you do just if you decide to do that just saying um so now you'll be able to see which songs are on the rise and which are actually dipping

so you know when to get on board and I literally just used this yesterday with something where I was like oh like when we originally were scheduling the real there was something else that was higher I saw was dipping down I'm like let's just swap it for another audio that's more on the rise so I I love that I think that's a really cool feature and again making it easier to produce reals and use all the features that they want you to use another Instagram update you should know about is you can now add comments

to stories so it's seeming that Instagram is adding comments everywhere now uh so now people can add comments and they'll show up to your story at the bottom so the default is that they can only do it though if you follow them back but you can switch that to all followers so so they will all have the opportunity to follow you and leave a comment I'm not sure how this affects engagement yet but it would have to be a net positive because it's just another engagement being added to your stories just like when someone likes

or reacts or replies in a DM and they'll probably have to adjust the insights kind of like I it makes me think of notes like have they really added anything there in the insights for notes not I haven't seen anything yet haven't seen any updates from Miss or nothing so yeah you you'd imagine that would probably almost be more important than honestly seeing that I'm like yeah I think that's more valuable I do like the way it comes up like it does look cool to see the comment at the bottom of and they make it

like not very intrusive yes exactly which is nice exactly all right time for the lightning round just a whole bunch of short quick Zippy updates that uh maybe don't need as much explanation the first one there are new Instagram text based creative tools so Instagram added new fonts text animations and effects in reals posts and stories so sa for stories when you uh want to access some of those you can tap the text tool and you'll see all of the new fonts you can just scroll across I think before there might have been like six

and now there's like I don't know 12 to 15 or something like that it's quite a lot which is very cool gives it a little bit more personality and I think those old fonts were kind of getting boring yeah so your photos and carousels can now have text or effects added via stickers to give them some more personality I've seen them pushing that too yeah pretty heavy and you can add them by tapping on the button once you've selected a photo from the gallery so there'll be a button there and uh so you're adding text

before you get to the preview where you add the caption so it's in that earlier stage as well and then another quick update if you didn't know yet you now have up to 20 slides in your Carousel so I think this further reinforces that carousels are still important to the platform and if you watched this video we actually talked about why you need to start posting more carousels because they actually get more engagement than reals do mhm okay next update this is all about music we have two different music updates here so just like MSN

so I'm not sure if the throwback throwback right I'm not sure if the Gen ZZ folks used it but I feel like we were like MSN icq anyways the whole life yeah yeah yeah so if you all remember that or if you don't know basically that allowed you to add a song to your profile which stays there permanently so this was a little while this one of the maybe older updates but they've brought a we brought that forward so now you can add a song to to the profile and actually will stay in your bio

at the top and you have that song there and people can tap on it listen to it pretty sweet now they also had the feature where you could add music to notes so the notes in your DMs across that so that was the first one then they added the one to your bio but now you can actually connect your Instagram account directly to your Spotify account and it'll update the music in your notes in real time with anything that you're listening to on Spotify that's interesting I mean it's I'd say if you're musician too it's

just like play your own music all the time and it's just that cuz then you can promote yourself all the time well obviously you definitely should add your music to your profile too as a musician yeah absolutely should you but then people will know if you're listening to like oh not the Spotify part but you shouldn't be doing that but not the I mean uh you know you can add a a song to your profiles as a musician you should definitely add your latest single or something to ABS that for sure and now a few

meta AI update So Meta AI now has a voice so it can talk back to you including celebrity voices so that's something um you can also edit photos with meta AI including adding or removing or changing something in an image you can share images in your chats with meta Ai and ask questions for example you can take a photo of a plate of food and ask it for a recipe or see a plant on a hike and send a photo and ask what it is that's actually very very cool um you can upload a photo

to stories and hit the AI button and it'll create a background to the image based on what's in it so it fits I've seen that it actually looks really really cool um they're also testing real time audio translations for real so if you're speaking in English your audio could be immediately translated into Spanish for someone in Costa Rica for example that's pretty cool so there are a lot of interesting updates they're going to continue to do that in this area and again we're in like AI Wars now so it's like meta AI chat GPT Claude

Gemini like everybody's going to be against against each other basically to you know it's a race to the top or whatever the top might be so uh yeah so keep staying tuned for for those updates seriously another little piece of tea for you our good mate Adam confirmed that it is okay to Watermark your reals or your photos with your own logo so he confirmed that it doesn't hurt your reach contrary to popular belief mhm and then a secondary one here he also confirmed the videos made in third party apps also won't hurt your reach

finally that was a big question for a lot of people so I'm glad he confirmed that yes that was a a big one that I know people had brought up a lot yeah so if you're using cap cut Final Cut Ault be Premier any of these things it's not going to hurt your reach of course editing in reals gives you more opportunities because that could be considered a template and all of these things which they do love so of course it'll help you but at least you know it won't hurt you when you edit in

third party platform exactly right that's it so those are the Instagram updates and features that you need to know about let us know if there's something that we miss that you've been watching or what you're most excited about in the comments below thank you again to appsumo for sponsoring this video you can check them out via the link in the description and take advantage of that special take advantage of the special if you see the video after the dates M you can still hit the link and there still could be potential deals and stuff so

keep that in mind it's not over no it's not over thank you so much for coming back to watch another video we'll see you in the next one but until then check out this video next bye peace