I'm poppy poppy went from uploading creepy YouTube videos to having a successful music career here's how she did it she first gained traction by posting cryptic and creepy videos on YouTube that she filmed in a blank studio and of course YouTube did what it always does with mysterious and creepy things it made it viral she continued to upload these videos but also sprinkled in her music alongside it slowly gaining traction along the way this led to her music videos gaining millions of views and gave her a legitimate music career but things took a turn when
controversy came out about her manager partner Titanic Sinclair it was revealed that he had copi and pasted the strategy from his previous partner Mars Argo since then poppy has left the influence of Sinclair and seems to be changing her sound and aesthetic to be more experimental and authentically heard it's a tough situation the strategy her and her manager used clearly worked but it may have also been unethical and taken away some of her own autonomy and freedom poppy is one of the Prime examples of an artist using social media to their advantage she made content
that built curiosity around her band and then turn that Curiosity into a loyal fan base for her music so if you're an artist of any kind take notes on this strategy and see how you can use it for yourself
