[Applause] it's funny you see this pattern again and again whereas a little bit of disruption to us to happen in industry I mean people just flip [ __ ] if you actually look into the story behind Amazon and how they got to where they are right now I mean even to this day they piss off a lot a lot of people but especially you're right at the beginning I mean Amazon used to get called a scam I mean retailers just retailers and distributors just went nuts as Amazon continued to scale in scale if you go
look at something like air you know uber to this day uber like really [ __ ] pisses people off because it's causing disruption the disruption has caused from the fact that and it's breaking the mold in a way that works and quite clearly the market wants now the reason I'm telling you this is somewhat of a reflection of a video I released I mean like I don't know how long in this well over a year ago at this point at the time of releasing it I'm sure most of you guys have seen it that 17-year
old high school dropout video in fact the long you guys might be here because of that video I ran that video as a pre-roll ad and still continue running that videos of pre-roll ad with varying budgets to this day as a way to get my message out to more people now I knew very very specifically when I ran that ad that it would piss off a lot of people and I openly admit if I watched that video and that person wasn't me in fact even when I watch that video I cringe myself like oh like
this is so like cringy and I knew look my two options are number one release a video that is cringy and released a video that's over the top kind of over the top very disruptive you know touches on all that either I could do that or I could release a video that's like hey let me tell you the three business principles you know the three core building blocks to you know my success so far with my marketing agency which one do you think more people would skip do you think more people would watch and continue
to watch and you know bring on that that message if I was like so I'm a 17-year old high school dropout a black skinned black screen and that like hey you know just like crazy experiences I had over the years or over like 2017 do you think that would perform better or look today I'm going to teach you the three core principles that I've learned taking my agency from 0 to X amount per month you know some of the main pitfalls I found after X amount of time in this business bubbeleh like I know because
I've run pre-roll ads where I'm like look unlike most people as I'm actually gonna teach you something in this one and then for 15 minutes I literally teach the two best client acquisition methods I've learned in the last six months or whatever that's an actual YouTube pre-roll ad that I ran and it flopped you know the click-through rate was horrendous the actual watch rate was terrible so as I said I ran that ad knowing full well that number one I pissed off a lot of people number two it definitely wasn't a real testament to what
I know because you know I said I look at that video I'm like that's kind of crazy you know but at least that video has brought in tons and tons of subscribers has you know brought my message to thousands if not hundreds of thousands of people you know has grown this channel you know and I barely never look at my comments because I'm busy managing running my agency and building the best online programs in the world that's really my only two focuses it's funny whenever I go look at my comment section just like the amount
like how much some of the stuff I do triggers people just really it's it to me it's a green light that I need to keep pressing my content I mean except for that 17-year old high school dropout video isn't too provocative you know I'm not very raw raw like you know hustle get money work harder gents this thing that thing like I live a cool lifestyle because I budget for it and you know bag I really don't try to be super rah-rah over-the-top you can do it's easy start now take a [ __ ] and
then wake up yeah you know start take a [ __ ] before you go to bed wake up the next morning in you're a million you know I don't have provocative content like that but even the content that I do post it has been like it's pissed people off so so much and as I said it's really just been a green light for me to keep pressing and that makes total sense here's why here's kind of what I'm an example and I'm a testament to number one rich parents contrary to some people's beliefs my real
father was an alcoholic abusive I've met him once when I was nine years old I come from a place called dougie Stan's keone in dagestan which pretty much no one knew about until after familiar with MMA khabib like I'm actually like my biological father is the same bloodline as him so like pretty much no one knew where I was from until that so my real father was an alcoholic abusive I've never I just say I've never met him I met him once when I was 9 years old my stepdad he was an absolute tyrant and
by the age of 13 14 me and my mother were completely cut off and I had to just [ __ ] fend for myself you know so I can tell you at 18 years old you don't or actually am 19 now you know at 19 years old you don't accomplish what I do and continue to work as hard as I do unless you've gone through pain that would be undescribable to other people and that's what I've gone through is pain that I I doubt very many people have gone through another amount of pain the amount
of stress and the amount of just like pressure that I have okay so contrary to most people's belief I don't have rich parents you know I don't have rich parents and you know honestly I wish I had poor parents like that would be a benefit to me but at 17 I was supporting my mom and 18 I was basically making sure that my mom could retire whenever she wanted to and spending supporting a divorce that costs hundreds of thousands so that's not even get into that so you know a lot of people look at me
and they're like rich parents or like he doesn't have rich parents [ __ ] if he has let alone not even rich parents but if he literally has a single mom that he has to support age of 1718 and Here I am with like totally normal parents and upbringing and I can't do it and he can do it what does that say about me that's number one that's one thing that till you know really pisses people off now the next thing that really pisses people off is my age at the time recording this you know
I'm now officially 19 tons and tons of people look at my age and they're like okay so at 17 he built a successful marketing agency but 18 he'd made his first million dollars profit and at the age of 19 this year I'm looking to scale to four million pounds you know he's done that at a super young age I'm like 32 and like what the hell does that say about me now the next thing is to the school thing I'm a high school dropout you know and that was a very very calculated move you know
anyone who's actually like probably heard out my story knows that like I literally went through an equation in a formula to figure out okay if I can fit I can have my overhead plus rent which I wasn't paying at the time if I can get that and I could get that times four and I can get that and lump-sum deposit or ring contract then I'll drop out and I drop down so then people go okay if he's a high school dropout and he did it and you know I have a master's degree in marketing like
what does that say about me my point is no matter what you're doing I have noticed time and time again and if you look historically in history I have noticed that time and time again and you know the the main encompassing thing is I get out a long time it what makes you qualified to you know what makes you qualified to give advice to people you know or you should go to college that's where you get the real education you should go to school that's where you get the real education or hey what the hell
could you know I have an MBA very few people I've met with an M actually no what the [ __ ] they're talking about or have actually built a real successful business this is kind of the next thing you know actually you can look at it with Amazon just completely tore apart industry uber completely tore apart industry Airbnb completely tore apart industry if you go look at something like Tesla completely destroyed an industry and all of these companies really piss people off now Here I am and most of you guys that know my long-term vision
which is reform the education system and give real education to people not the [ __ ] you learned in school I'm definitely not promoting the message which says drop out or drop out drop out of college or drop out of school you know I said I made a very calculated decision in a very very difficult situation where I was 17 and I had to support them all I don't think many people are in that situation okay so I made a very calculated decision so I'm definitely not promoting drop out of high school or drop out
of college or anything like that what I am promoting is make sure you get a real education and whatever your goal is you know your goal might be a 100k your business logo might be a seven-figure business your goal may be a for e-business get a real education and some of your goals may be 100 K your business and have ultimate freedom and work to three hours a week and that's very very possible not easy but very possible get real education so you can do that you know because the school definitely won't teach you that
Here I am basically coming in and saying hey you don't need a college education you don't need a high school education I want to see for 99.99% of people please just finish high school you know like I definitely don't cosign to dropping out high school is that I had to make a very difficult decision in a very difficult situation so don't compare me to everyone else here I am a see saying like you don't need a college degree you don't need an MBA you know you know MBA you don't need a masters in marketing underneath
know if that's a thing you don't need like you know you don't need any of the [ __ ] to build a real business and you don't actually need any knowledge in marketing whatsoever to build a marketing agency so here I am coming in the just radically different message like it doesn't faze me the fact that like it pisses people off you know to me that's really just been the biggest green light over the last 12 months 18 months that [ __ ] people are getting scared it's time to press forward which brings us full
circle back to the title of this video which is innovation breeds disruption innovation and disruption like they're basically joined at the hip you know in any business or any company or anyone with a mission or vision out there that is trying to innovate and come into an industry and take a look at for example PayPal you know they came into an industry that was super centralized and just old and frail which was banking you know it came into that industry and just completely revolutionized it you know Here I am coming into an industry that is
so old frail and [ __ ] up which is the education system and I'm coming in here and I'm saying hey rather than going to school learning a bunch of [ __ ] that you don't actually need to know and then not learning anything tangible or real which is how to manage oneself how to build a real business so you can have income so you can have opportunity and freedom rather than learning like you know rather than going to something that doesn't teach you any of that why don't you just educate yourself and there's this
entire other world you know and I have grand grander ambitions to make sure that like eLearning and what I do with that a learning space which is not a one-year business and then I'm done and then I'm moving to Tenerife buying a villa and just playing xbox all day that's not my vision I have a 30 40 year vision like making sure that you learning destroys the education system as we know it now like that's my vision so obviously that's gonna piss off a couple people that is from a high level perspective if we bring
it down and you know I make it a little bit more relatable to you guys you need to understand that innovation just within your your social circle just within your friends you know if you are trying to innovate and you are trying to build something different from what's in your social circle if your social circle is used to [ __ ] around eating fatty foods never going to the gym never exercising like you just can't argue that that's not a healthy life you know if that is your social circle and you're trying to innovate and
you're trying to do something better like of course there's gonna be backlash of course there's gonna be disruption within that social circle within your friend group if you are trying to innovate and you are trying to do something new you know so high level you can see like why you know I'm pissing off a lot of people and I have pissed off a lot of people with my message and with what I'm trying to do with my business especially my training business you can see why that pisses off a lot of people now if we
bring that down to sort of a micro level which is just within your social circle you can start to see why if you're trying to do something different innovation or change breeds disruption okay so I need you to know that most of the time 99% of the time I actually I want to go as far as say ninety nine eighty percent of time fu or if the people around you are starting to twitch and they're starting to get uneasy if they're trying to make excuses for themselves if they are just like if they have you
know a lot of hate towards you just for no reason most of time it's because you're doing something right so keep pressing that's your green light and keep moving for it so guys hope you enjoy this video I'll see in the next one
