so the fastest way to sell things online is to drive people to a web page that actually converts them into customers but in order to do that you need to be able to say the right stuff on the web page like sales copy now there's a new AI tool that thinks like a marketer and writes unbelievably good copy without you even having to type anything in this video I'm going to show you how to use it so the name of the software is called ojoy doai OJ y. a this thing is crazy because it can
like read a book or read a video transcript or look at your product and just like write the sales copy for you to show you how this works we're going to pretend like we want to sell this video this is an interview with um Alex horos solid video by the way by this dude David Perell really good anyway let's just pretend that we're going to sell this video all right obviously we're not going to but just to show you how this AI works so the first thing we're going to do is I'll just copy the
transcripts from this video and we're going to use AI to read through the whole video find all the cool stuff about it and then create a sales pitch for it and find the big idea and we're not even going to type uh yeah seriously so check this out I'm going to give you uh the transcripts to a YouTube video below I want you to read every single word of the transcripts and I want you to find every imaginable benefit in there I want you to find every single cool thing that the video is teaching and
talking about and then just make me a list of them uh do that for me now I'm going to put the transcripts in Brackets below this okay so one of the cool things about this tool is you don't have to type um you can just talk to it and we did that on purpose because it's hard to like prompt because your brain like gets into writing mode you know and you're like oh man am I going to sound right am I doing this right am I going to make a typo or whatever and that sucks
so it's way easier to just like type you know so it'll take a second to figure all this stuff out it's got to you know read through however long that video was and it's literally reading every single word of this thing which is different from my chat GPT or other models because they do something called truncating the data um it's really dorky and boring but they don't actually read it all this does so it can take a minute sometimes all right so anyway this particular thing this project Shepard which is part of ojoy doai this
is designed for you to talk back and forth with it so it's normal for it to ask us a lot of questions and everything and I'm just going to like try to get it to bypass that because right now I just want the list what I need you to do is like pretend that I want to sell somebody access to this video with that in mind I just want you to go through the entire video and find every single cool thing that it talks about just give me an outline of it all right just like
from that frame of mind those like pretend you're wanting to write an ad for it or whatever and just find every imaginable cool thing that they're talking about in there okay so it'll decipher this and then it'll do that thing and now it's done so here's the outline of it and so forth and we could of course have it expand on all of this kind of thing and um then it says you know the interview is essentially a master class and writing and business strategy great all right so now here's what we're going to do
right I want to find like the big idea in here so obviously our big idea is not in the outline um nor is it supposed to be at this point I'm just wanting AI to do my thinking for me because God knows I don't want have to do any real work so check this out all right so pretending now and assuming that I want to sell somebody access to this video what is the coolest part of it like what's the single most interesting fascinating beneficial thing that someone will learn in this particular video okay so
now what it's going to do is it's going to go through it and it's going to try to figure this out for me what the tool did is it's like all right essentially the coolest thing about this is it's showing this dude's process of like behind the scenes how he actually did what he did um which is great so we could position it as a behind the scenes type of thing and um that is in fact fact very cool but we can go even deeper all right so check this out okay so assuming we went
with that angle let's just sort of kind of keep that in the back of your mind for a minute what will they learn how to do by watching this video so come up with every single thing that the the viewer is going to learn how to do and then just like make a list of that for me real quick and this is solid all right so this is what someone will learn about like from the the frame here of hey this video is going to teach you how to write cool stuff but let's like not
be lazy well let's be super lazy but let's not be stupid okay there's probably more cool stuff in here so check this out what will they learn about sales and marketing what will they learn about advertising are there any other things that we might be missing here make me a list of any other thing that they could also learn in this video all right so again I just don't want to miss anything nor would you amazing all right so now it's gone back through it and it's looking at the video from a different perspective okay
and this is what exactly what a professional copywriter a professional Advertiser would do they would try to find every imaginable angle they could to sell your stuff so again we're just pretending you know we're not actually going to try to go sell Alex's content or anything or that dude you know know that would be uncool but it's a good example for you so here now is how we can really go deep using ojoy so check this out okay so now we have a lot of different things that someone can learn from watching this video so
do me a favor and make a complete list including everything about sales and marketing that someone's going to learn from this video and also while you're at it go through the transcripts one more time and see if there's any anything that we missed thanks you know I love that you don't have to type um the thing about AI again like trying to figure out what what am I supposed to say you know because your brain goes into writing mode and you leave that thinking about stuff mode so it's kind of a a pain in the
ass but not having to type it's great because you can just ramble like I am and it still freaking works so now we've got all kinds of cool stuff okay so I want to tell it one more time so combine this list with what they'll also learn about writing a book so like give me everything okay and put it all in one big list just like this one so now we've got it all in here right and we've got it not from like summarize this video perspective we have this from the perspective of okay what's
valuable to a viewer or what like kind of angles could we use here so here's the big ass list um like I said it's a really freaking good video so it was it was interesting I learned some cool stuff in here so now what we can do is we can say now that you know all of the cool stuff that someone is going to learn in this video what would you say is the big idea like if we want to sell this what is the single most compelling angle that we can take um to sell
it U actually give me two or three ideas of like the most compelling ways that we could approach selling this and how we could position it and so it's come up with three of them and its job right now isn't to like write the copy it's just to give us the ideas so like I would never write that messy truth behind million dollar books and copy but so here's one angle and it's got some you know EXP why it thinks it's cool the hidden framework Factory where this is just like selling it based on the
fact that you're going to learn cool Frameworks and then here's how you can build an Empire off of books that's another angle and ojoy says angle number one is strongest I believe that it is too however this isn't what I would say now this is where actually paying attention the marketing pays off for you um because you're probably going to be thinking the same thing I'm going to show you in a second which is this is there anywhere in the in the uh video where they say how much money Alex made directly from selling this
book or how many copies of this book uh were sold so if we're going to use angle number one it's super compelling to be like we're going to show you the exact process that a dude went through to sell x amount of books or make x amount of money or whatever so the video doesn't say how many books it sold or how much money he made from but I bet we can use this magical tool that no one ever talks about called Google to find out all right so here we are on the Google $100
million leads Book Sales and I'll just click on their site which probably I should have done that in the first place but here it says okay great sold over 800,000 copies worldwide awesome all right so that book sold over 800,000 copies list just rounded down to 800,000 so we're not exaggerating all right cool so did the math for us and and that's what's called a metric ton of money right there so that's really good now we don't know for sure that every single copy was sold for 1999 like I think they did a big launch
but then again I think it was actually kind of at that price I can't remember some of them might have been 10 bucks or whatever but let's just assume this is true for now um and just go ahead and keep doing the letter so it's telling us all this kind of stuff right here and it asks hey you know what do you want to do now that we know this amount of money so check it out well now that we know how much the book made are there any changes you would make to the marketing
angles that we would use to get someone to buy access to this video knowing what they're going to learn from watching this video and yeah naturally it came to the same conclusion we did now that it knows that the the revenue figure which is okay yeah the main angle is you're going to see the exact process that someone use to sell $16 Million worth of books and stuff and I agree all right so let's do this now that we have like the general concept here let's see if we can write a little bit of sales
copy for it so check this out okay assuming that we were going to write a long form direct response sales letter and we're going to take that angle of here's how you know the $16 million book actually got written um give me an outline of how you would write the sales letter don't write the whole thing or anything just like give me the outline and the structure of it and it did all right so this is looking solid I like this idea of like showing the image of Alex's actual rough notes if we can um
assuming that we've got them you know that's pretty cool it's actually a really good idea because it's like a visual Grabber um this is interesting it's leading with the problem and the pain that the reader experiences and what's cool is it learned that from watching the video so there's all kinds of ways you could write a sales letter but it's literally following the advice of what's taught in the video which is crazy it's cool it works so let's get it to go ahead and write the hook and the lead for us um so hang on
go ahead and write the hook and the lead section for me please um don't go into the challenges yet just write a rough draft of the hook and the lead part okay now is by rough draft like we're not even talking about the tone and the writing style yet right we're just kind of getting the general concepts and the Big Ideas here out um on paper we can make it sound cool in a minute but let's just see how it does with this okay so it wrote and it's is doing what I want it to
do and now we want to do something that you always want to do with AI which is make sure that it's like we can back up what it's saying here so I need to make sure that the the reader actually would see all 19 versions um Does it show the 19 versions in the video itself I don't want to promise anything in this sales copy that we can't deliver in the video and while we're going along those lines does the video show anything such as the messy notebook Pages uh that are filled with crossed out
ideas or anything like that okay cool so it reread the transcripts and it doesn't show all 19 versions of the rough drafts and really who would want to see that anyway and that's not really that cool like you know what I don't want to right 19 freaking rough draft versions I want to learn how to do it right the first time uh and that's where we would talk about the Frameworks incidentally so what I'm going to do is I'm going to tell it okay cool so we're going to leave out let's leave out any mention
of the rough drafts and stuff because we don't have the 19 rough drafts and I don't want to even deal with that um instead let's make this hook about you're going to learn how to write a book you're going to learn how to sell a book you're going to learn how to do it from a guy that sold 800,000 copies and did 15 million some odd dollars in revenue and yeah that's that's it right so let's let's write it from that perspective which it kind of did but for some reason it's very impressed with the
fact that Alex wrote gazillion drafts of this thing which is impressive but it's it's not really going to help us sell the video okay so it rewrote this and the writing is okay but this is fine this is all we need because now we can make it cool there's a lot of ways we could like train it and tell it how to write and everything one of the easiest ways is this little trick I'll show you all right see this this is a sample of my my writing all right so copy here we go I'm
just going to copy all of this it's actually a giant prompt for it and let me get this off the screen here now I'm just going to paste it in here and I'm going to teach it to write like me by copying and pasting now we could do the exact same thing with your copy you could like you know tell it to change its tone or whatever it's up to you but this is much easier um in terms of like making it actually sound cool and everything so rewrite the intro in the in the first
part of the sales letter using what you've now learned right it like me okay now let's see how it sounds so now we've got sales language that's a lot more like a direct response salesperson here and um this is solid now of course we would still edited you know and make little tweaks and everything um but let's go ahead and now have it write the next section for for us all right so um go ahead and write the uh the next section for me so now we've got the the first part of the sales letter
and the second part all tied together and it did a nice segue into the you know the problems over here which is good all right and we could continue on like this um so what you would do in this case is you would get your rough draft written and then we would tweak it so let's say that we're now we're ready to start talking about the benefits of the book right so I don't want to you know you don't want to watch me have it write every little single section of the sales letter so let's
do this one little section okay what I need you to do right now is think of all of the benefits that they're going to get from watching this video like every single thing that they're going to learn and write me bullet points for them really need them to be excellent I got this little Theory when it comes a sales copy which is bullet points equal money so check it out like these are solid bullet points so when we're in the part of the sales letter where you're talking about everything they're going to learn in the
video we have really good bullet points we can use so let's imagine now you know just to kind of wrap this up I don't want the video to be 7 million years I just want to show you how to use AI like well so you can write really good copy let's say we're at the part where we've we've got all the you know pieces put together and everything and we want to start going back and editing it um first of all there's always going to be some like actual real editing that you need to do
when you're doing sales copy duh but we can still like make AI do most of the heavy lifting so in this case let's do this okay I want you to rewrite the first part of the sales letter that you just gave me and I want you to make it a little bit punchier and I want you to write it at uh seventh grade reading level for me so it did and it's a much easier to read now since we're editing I don't think they really care that much about Alex at this stage they care about
themselves right so let's have it make another little change okay this is good let's change the intro a little bit though because I don't think the reader cares that much about Alex I think they really care about making money by selling books so with that in mind understand that we're writing to somebody who has an idea they want to write a book and they want to sell the book and they want to like hopefully make a lot of money we don't want to make any income claims but with that understood that that's like really what
the reader wants let's redo this intro so we're really talking to their desires basically like let's lead with what they're going to learn how to do like right out of the gate and now we got something all right we had something before but now we've got something like really good this is where we're starting to do real copyrighting uh so we're now we're talking to their core desire here do you want to write and sell a book that actually makes money not just another book that sits there um and then we create an open loop
here which is great but before I show you how it works you need to know why most people fail at this here's what's going on so this is solid now we can mess with it some more but I don't want to make this video super long and you know we'll do one little thing here too just to really top it off I suppose okay this is a great opening now that you now that you understand who we're writing to and now like looking at the way you've written this opening and everything I want you to
give me 10 different headline ideas hardcore direct response headlines uh that we would use for this sales letter these need to be based on like heavyduty hardcore direct response principles and give me some that are shocking give me some that uh make the reader very curious give me some that make big promises and give me anything else you think that could be really really cool I just need the headlines give me 10 of them okay these are all uh viable I like this one number one this is great um so check this out I love
headline number one I think that's great now that you know that like that is an excellent headline and a great way to start everything off rewrite the intro again and tie that in uh tie the intro into the headline itself let's just see what we can get here you know what's cool about this is I haven't typed like I'm a copywriter and I've been doing for 25 years I typed it's the most ridiculous thing I use two fingers on this hand and and three fingers on this hand don't know how to tie um now we
got it all right now we're there uh this is important like this is how you do it you know doesn't matter what the tool you're not going to find a tool better than ojoy period but when you combine ai's power with just common sense marketing and you just kind of push it a little bit you know and like let yourself have a good time and and scheme with it you can end up getting some really badass copy like this could end up being a very very good sales letter for that video now of course again
I'm to be clear like we're not going to go and try to sell this YouTube video or anything I just wanted to give that use it as an example because it was right there in front of me it was very easy for us to do but this is how this is how you do it man so you know you got a couple of choices I guess you could spend 25 years and and write a gazillion sales letters and hopefully get pretty good at it um or you could you know go and get an ebook with
magical prompts in there or something or you could use U ojoy doai which you can try for free at ojoy doai so go try it it for free and enjoy and U sell a lot of stuff all right thanks for watching this long ass video didn't plan to go this long but I love doing this kind of thing so that's why I did it I hope it it was helpful to you take it easy
