so how long do you need to test a Facebook ad for it to be an effective test this is something that we've seen hundreds of times now in the comments uh students asking me this how long should you test a Facebook ad for now the real answer is it's complicated so let me dive into a couple scenarios scenario number one is hey we launched the Facebook ad we let it run for say 24 hours we don't see any purchases we turn it off that's typically what I see amongst a lot of drop shippers and people
who are just getting into Facebook ads and the problem with only running it for 24 hours is that it doesn't give enough time for it to optimize then after it optimizes that's really when you start to see a decrease in your cost per purchase your cost per result but then the other question is how long does a Facebook ad take to optimize I personally see about 3 days so if we want to test the Facebook ads we needed to let it run for at least 3 days for see get any effective data now the other
thing is is that Facebook has cycles and for us a cycle is like for example the traffic you get on the weekend is a lot different than the traffic you get maybe Wednesday or Friday night or Monday night right I typically see Friday night a very bad day for some Brands whereas I see Wednesday very well-known bad day for a lot of people to be really good for some of our Brands and depending on your demographic and depending on who your ideal customer is this will change a lot I've seen some Brands crush it on
the weekends and suck during the week and some Brands crush it during the week and suck during the weekends so personally for me I like to see at least 7 Days of an ad being tested now the second aspect is okay if you tested for 7 days and you are running it from our perspective of of you know running a DCT if it earns Spin and improves overall business performance then great like that's that's good like that's how you should do it the other old way I guess you could say is running forced spin to
it so you create a separate campaign for testing you're running like an [ __ ] and you will force a certain level of spin to it and then that way is like hey you know you should at least get about 2x to 1x your aov in spin to see if it's profitable or not so I personally don't do that way anymore I like to look at it from my perspective now which my perspective goes into the S days worth of data now 7 days worth of data I'll look at the first 3 days after the
first 3 days if it got literally no spin for a couple days I'm pretty much just killing that ad why because it's not a good ad every time I've seen a great ad it takes off within 48 hours and after 3 days it's still barely earning any spin likelihood it's not going to be a good performer now the other scenario I'll see is where 3 days go by and like day one gets a little spin then day two gets a little bit more spin then day three gets even a little bit more Spin and it's
steadily progressing and spin on a day-to-day basis and then I'll give it a full 7 Days in that scenario right there now the other scenario is after that 7 days what impact did it did do on performance did performance increased on that 7-Day average or did performance decrease if performance decreased and we're seeing a bad cost per result on that particular adet that creative then I'm looking at turning off that particular ad if we launch an ad and within 24 hours it takes overall Spin and just completely destroys the account like overall performance s sucking
really bad then all I'm going to do is simply turn that off within a 24-hour basis but I wanted to make sure it gets a large enough amount of spin to where it can be significantly statistically like you know impactful to the account itself that was this one particular time we're working with this client and this particular client you know we we launched this new set of creatives and these new set of creatives you know we're already dealing with a product that was like eh like people really didn't like it and people just decided to
start destroying this product in the comments and it got so many negative comments Facebook prioritized that ad because Facebook was seeing a lot of people were sharing it commenting on it but Facebook doesn't understand the difference between negative or positive you know in terms of like you know what the general senses of the comments are and uh you know this particular ad took off and was hurting performance really bad and within 24 hours we turned it off because it was statistically significant amount of Spin and we turned it off cuz it was negatively impacting performance
now in other scenarios where if you've been on the channel long enough you've seen the girl ad you've seen you know us doing the gifting sweetheart ad you've seen other examples like uh you know the the one that's for you know the lotion downstairs ads right there we've all seen those take off within 24 hours earn significant amounts of Spin and positively impacted performance now what do positively impact performance mean this means we can start to spin more inside of the ad account because CPA dropped overall CPA start to drop because this ad is getting
all the spin when this ad's getting all the spin and CPA is dropping we can start to spin more that's an impact in performance now if it takes overall Spin and CPA Rises well then guess what it's negatively impacting performance we're less profitable then we can start turning it off so this is you know the hard answer of how long should you test an ad for because to be fair it's it's not always like A and B and C another great example is going back to the one extra aov or three extra Target CPA of
letting an ad spin the problem with hard rules is like hey maybe you're spending like $10,000 a day for example and by like 8:00 a.m. you already spent a third of that budget it's about $3,000 if you judge an ad purely based off 1X aov without taking time into consideration you may have already spent that on that ad during a bad sales period of time so turning it off would just be way too premature for that ad right there and we've prematurely turned off great ads before and then when we relaunched them and gave it
more period of time they've actually excelled in terms of performance so how how long are you're Tes an ad for these are a couple different scenarios I know it's not the exact answer you're looking for but this is what we follow when we're looking at overall how long should we test an ad for and the biggest thing is how is overall performance being that's number one and number two are we waiting at least 3 to 7 days for it to create statistical impact and then if it does start taking a crazy amount of spin really
early on and just completely destroys performance then I'm just looking at turning that off but it has to take overall spin it has to be running for at least you know 24 hours before I turn it off just cuz I want to give it a little time to optimize I don't want to cut it too early in the day so hope you all enjoyed this video make sure you hit the like button hit that subscribe button for new videos every Monday Wednesday and Friday and if you're interested in me running your Facebook ads we specifically
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