all right so you've done the hard work to grow an audience and now it's time to start monetizing it today I want to show you five different ways in which you can start selling more of your products your programs and your services for your online business directly through your content let's get into it so after a decade of serving over 33,000 online business owners 10,000 of those through our membership the business lounge and so many more through one-on-one coaching programs we found that there is usually five profit thieves that show up for online business owners
and the number one is this one and we see this all the time with content creation and it's simply not talking about what you do consistently so often we just are loading up our social media accounts and uh our content that we're putting out with a ton of value and we want to do that it's super important to add value to build relation ship but it doesn't necessarily mean that you should never be selling in fact it's one of the biggest mistakes that you can make as a online business owner and I wanted to show
you here essentially what this looks like when you are thinking about strategy for your online business I'm going to break presentation note here and just kind of show you guys um you know quick and dirty what the content marketing funnel looks like so most of us right we are building an audience right here at the top and let me see if I can just like Zoom you guys in a little bit so we could see it a little closer okay there we go and we never actually switch or change the relationship right from a follower
and so we're giving people value on social media we're giving them value maybe like on our YouTube channel or through a podcast but we're never actually directing them to buy something from us right whether it's a sales page or a shop we're not changing the relas relationship to actually be having them become email subscribers or sending them through long form content that can build the relationship and so we tend to just stay up here and never even get anywhere below that section and it's the number one mistake that we see see only about 10% of
people who consume your content on social media are ready to buy from you that means that you're missing out on 90% of the market people who just need to build a relationship with you they need to go through a Le magnet consume some of your free stuff maybe get you know a couple emails maybe watch a webinar or a training or a class before they're ready to buy from you or at the very least they need to consume and kind of binge some of your long form content and if you're not even putting out long
form content it's hard to build a relationship without having something like this video or a podcast or a Blog where you can actually build relationship and so you'll see here top of the funnel middle of the funnel bottom of the funnel that's how people's kind of sales process progresses like this is how behaviorally most people um go through the process of buying things and what's really cool is that as things have shifted and changed this year we're seeing more and more people being willing to go through this route here where they're going through and finding
on social media consuming some of the long form content and then they're actually buying but even if you're not producing long form content you can still apply the strategies I'm going to share with you today to actually get more people to come down here and buy your stuff again whether that is a product a program a service whether you're selling coaching or training or you sell books or you have some kind of online service these strategies are going to work for you and so let's get back here to the presentation I want to show you
guys how you can make this work and the number one thing that we find and we find this over and over again is again you're just not talking consistently about about what you do so here's a couple ways in which you can incorporate what you do and talk about what you do without being overly salesy because ultimately we have to fix this problem if you're not seeing sales come in through your content you're not monetizing we have to fix it and the fix is what we call the Golden Rule of online business and that's ABM
it stands for always be marketing whether you have a ton of clients or you're kind of in the feast and famine cycle it's still important that you Market what you do and so a good example of this is you could soft pitch on social media or to your email list every single day now before you freak out on me let me tell you there's conversational Lees in which you could do this that are really seamless that build value build relationship and don't make you seem overly pushy um or just like a used car salesman you
know what I mean so here's one way in which we do it and we do this all the time I'll send avable email I'll link to one of our blog posts and then at the end of the email I just have an ad right I just have an ad I basically just tell people hey if you love this content if you found value from it I'd love to help you with your content creation here is a template pack of done for you post ideas for social media and so that is our cont starter kit I
might even get them a cool discount for being a part of our email list Bingo I'm talking about what I do and people don't just get used to seeing constant value from me and never an actual sale because or an offer I should say not our sale an offer because ultimately here is the problem guys when we have um an online business a lot of people think or they're conditioned to think that we are content creators right that we are just putting out a ton of videos and a ton of podcast because it's like our
Hobby and it's not our hobby it's our job right we actually have a business and we need to show people behind the scenes that we're an actual company that we have something to sell but they can hire us they can buy our products they can buy our programs they can buy our courses and that's how you stand out as an online business owner you can't fall into like the influencer content creator game because people will think that your job is to produce content for them for free and that you're going to have like magically some
sponsors that come up and pay your bills that's not going to happen right like we have to make it hopen our own that's what it's like to be an online business owner and so it's really important that you're always builing you know in the back of people's minds that planting these seeds of like hey I'm the business you can hire me you can buy my things and again it doesn't have to be pushy here's another example of how we do this and and and I love looking at how people are doing it in like very
different Industries so here is the behind the scenes strategy and this is osmosis Beauty it's one of my favorite Brands um love Dr Ben he formulates the best skincare products just in case you're in the market not sponsored but I really like how they're constantly showcasing like Hey we're unpacking an order or we have a new formulation or here are the things that are you know flying off the shelves at our uh you know in our stop room bringing people behind the scenes of what you do showing them how you work with clients showing them
how you work uh with other businesses showing them how you actually deliver the thing that you do super helpful another example here is to have a pin post on your Instagram for example with a promotion so you should be creating about 20% of your posts should have a direct call to action to work with you to jump on a discovery call to buy your course join your membership you know join your coaching program whatever that might be and I love how Dr Ben has this so he just pinned a post on their account where he's
talking about their latest formulation or he's announcing a product and he kind of rotates between whatever is happening at the moment in in the company and I love this strategy it's something every single one of us should have is one of those posts that lead people directly to you know that sales mechanism whether it's a webinar master class or you're getting them to buy from you directly this is a great way of doing it another example Dr mle love Dr mle if you are a wellness nut like I am he has an amazing membership I've
been a member for a couple of years and absolutely love it and so he tells people hey like he has a highlight on his stories that's called membership and you'll see here one of his pin POS says welcome to the membership so every time he's on his stories he's answering questions that's usually his Instagram strategy which I think is fantastic and then he's not even really like ever I've never seen him hard pitch his membership it's just kind of he talks to people like they're already in the membership he's like hey members don't forget we're
going you know live today for a call in 6: PM uh Eastern Standard Time or he will uh actually have like hey I just added this module to the membership and he's just telling people kind of behind the scenes what he does and it's such a simple organic steamless way of talking about what he does without being like hey byy my stuff although I do think you should do that occasionally now here's a couple other ways in which you could do it you could just talk about how you're serving other people in your stories and
so that might look like a behind the scenes of what's going on in your coaching program like for us you know we had this question I said I had this question come up a lot in our coaching programs how often should I be promoting my products to my email list and so I go ahead and answer that question and then maybe I end with like hey if you have if you're curious about what our coaching program looks like or you want help with marketing your business online DM me the word coaching as an example and
then I'll uh you know kind of talk to people and see if they're a good fit and the next time that we open the program I'll put them on a wait list or something like that then we also talk to people uh like there are right already in the membership we call our members loungers and so we'll say hey louers mark your calendar referal bonus crypto 101 workshop with Chris next Thursday and so again we're just kind of hyping up what's happening behind the scenes you can also do this by sharing client testimonials and what
other people are saying about your brand about your company uh behind the scenes and so you'll see here Chris is sharing a bunch of awesome uh screenshots from our Zoom calls where Holly was like oh OMG I'm never leaving you guys take all my money and then Lisa was like that's amazing so excited to be part of this community and Julie says this is the best membership ever um and so again we're just kind of talking about the program and what people are saying about is and this could be client stories it could be case
studies it could be just straight up testimonials and in our case the story leads to hey if you want to be a part of this Comm look at what people are saying about us come join us here's the link and you can also just instead of the link just have people DM you right especially if you have Min Chads and hooked up and that can be more of an automated process where you say like hey guys know DM me TBL and I'll send you the link you can also do that as well and so you
see like it's a conversation and when something exciting is happening in our business we have no problem inviting people to Joy here's the thing guys the majority of online business owners especially if you're a female which is our Niche for the most part we work with men too but for whatever reason we have a lot of women um and we just don't make offers often enough like we just don't really ask people to join our course or hop on a discovery call or come in and you know take whatever assessment that leads to the sale
and it's a shame because we have a responsibility to help people to serve people to help them achieve breakthrough to take them from you know their current state into their dream state like from where they are right now to where they want to be that's our calling as business owners is to solve problems for people and if we're not inviting them to do that then like what is the point really took me a very long time to make peace with the idea that I am a business and so I have to invite people to come
into my digital world and do business with me and that is a beautiful thing because it's an exchange of value I don't have to be pushy or Ultra salesy but inviting them to come and to do that consistently is super important especially if you have ambitious goals to hit certain milestones in your business so that you can actually pay it forward so you can build more opportunity for your community so that you can have more jobs and you can bless other people with jobs so that you can contribute and bigger ways and make a bigger
impact all of that doesn't happen unless you actually invite people to work with you and that's really what we're talking about today is like how do you invite people more consistently to do business with you and how do you do it conversationally how do you do it softly and also how do you do it directly because there's nothing wrong but 20% of the time having a hard pitch and being like hey you got to get into my program these are the results that I am getting clients or these are the results that people are seeing
with my product you have to do this come join me let's do it together there's a certain confidence that has to be ex like you have to exude if you actually want to make money and you want to help people and you want to make an impact got to get over the fear of selling and we'll have maybe a whole other episode about that if this is of interest to you let me know in the comments I'm very curious to hear okay guys so let's go back here to a couple other ideas that I have
for you but before we do that I got to walk my talk and listen you have an entire profitability Master Class if you want to go deeper into the art and the science of selling more of your products programs and services through content marketing you're going to love this class Chris and I teach it together it's super fun and dynamic we give you awesome value and of course invite you at the end to join one of our coaching programs so make sure that you check that out it's totally free you can find the link below
this video okay back to the show I have a couple more ideas for you so as we go along here um let me kind of fast forward and show you other ways in which you can be a little bit more direct so love how you could sell directly on stories for you found you could go here this is an example from Chris he was teaching people like hey this is a lead magnet that's doing super well this is how we're using YouTube to drive an insane amount of subscribers to our email list you can totally
like you know steal this strategy from us and put it to work but if you actually want to know how we're now taking those subscribers and turning them you know into six figure promotions through our email list you need to join us inside the business laune right so the next slide is like hey direct pitch direct invitation you get $2,100 in free bonuses It Ends Tonight here's the link all right so direct pitching totally okay you can also celebrate things that are happening in your business and so for as we had a cool launch party
with success path 2.0 inside the membership I like this is awesome uh it was so cool you need to be in the room with people like this and so we shared a screenshot of the zoom chat which was popping another idea you could talk about how you are and you know moving along in your business and so for us we had a couple client openings on in our one-on-one coaching program and this was a couple months ago and so is like hey I have this open in January if you're interested in getting some marketing help
from me U DM me the word interested and so immediately we got three people and who were super interested and we were kind of sharing or he was not we he was sharing the details of the program and so it's again another way in which you can actually start closing clients directly through DMs or through stories okay next up is to sponsor your content I hope you're enjoying these hope you're enjoying these strategies let me know in the comments if you are I'd love to hear from you that helps the video get discovered and other
people find uh more ways in which they can grow their businesses through content so let's talk about sponsoring your content I'm going to break presentation mode here and just show you how you can add ads ads essentially to your long form content so if you're putting out anything like a blog post like here's an example of one of ours um and and you know there's a video in it so I embed the YouTube video I embed the accompanying podcast then we have a Blog version boom I'm inviting people to download a related lead magnet so
I'm growing my email list but at the very end of the blog you'll see here there's an ad right again to the Condon starter kit like I showed you um in that first email and we also have an ad right here on the sidebar that goes to the business Lune so unapologetically sharing more of and again because this is a very long needy blog post I will link our stuff to or three times and I might also just like hyperlink stuff like I think at the beginning I talked about the business launch let me see
oh no here's cond calendar system this one of our courses and so I'm hyperlinking not just mentioning it right stof pitch but you should sponsor your own content you shouldn't just put out content and not have an ad spot this is like the V it's like for example you know owning the radio station but never ever advertising on the radio station you maybe you have other people advertise in your content maybe other people sponsor you but your business never sponsors your own content let me tell you it is far more lucrative to sponsor your own
content than to get a sponsor we do brand deals we do sponsorships I have no problem bringing in partners and people that I really believe in especially when they have products that are complimentary to what we do but but we are our number one sponsor because it is the most profitable way of monetizing our content now if you do YouTube videos like this one um this is one of our YouTube videos that I recently published and so you'll see there is an ad spot like I invite people to come over and check out our Master
Class you could also just directly invite them to join your service so I could say like hey we have a couple spots in our coaching program if you're interested here is the link to uh jump on a discovery call with me you could do that and or and ideally you do both you can also link to your webinar your master class anything on demand um where you actually sell people build a relationship add a ton of value and then pitch so you'll see here there's five ways to work with us boom boom boom bo boom
make it super easy there's also the ability to text us uh to get more from the show and then finally bus Sprout is who hosts our podcast and so again I wanted to show you examples from a Blog from video and from podcasts and I decided to migrate our entire podcast just for this one J bus Sprout if you're listening to this let's talk because I think that you have one of the best products out there when it comes to hosting podcasts and so I love that they have Dynamic content ads and essentially what we
can do I don't know if you guys can hear this you see if I play it and you can hear it and hey we're interrupting this episode to tell you something super ex but essentially I can insert pre-roll mid-roll and post-roll ads into any any episode or all episodes depending on what's happening in our business so for example if we're opening up the business laune I have an evergreen ad already pre-recorded it's just an audio and and then I will insert that in the middle or at the beginning or at the end of an episode
I'll do the same thing when there's something cool like the fan mail feature right now we have our C Toc ad that is Evergreen and so this is one of our programs con customers it's it's a minting workshop and so I'm advertising that right now there's so much that you can do with being the sponsor of your own content I think it's just such a brilliant strategy and something that we don't really think about I think sometimes we just get in like total autopilot mode and so we're just putting out content putting out content putting
out content because that's what we're talked to do and there's never like strategy like how are we going to sell through our content how are we actually going to promote Le do actually attract more of our ideal clients and customers and build our business through content marketing and so listen this is what we're all about we are super passionate about helping you grow a profitable business with content marketing that is monetizable so if you want to learn more about that I will leave a free Master Class below this video it's that profit master class that
chis and I did with so many more strategies so we can dive in deeper and you can actually walk away with a blueprint per how you're going to leverage content marketing how you going stay consistent and more importantly how you're going to build your business and sell through it without being salesy or pushy or scammy I hope that you enjoyed this video and hey I'd love for you to watch this other video next where I'm going to show you the only three things that you need to actually scale your online business they're simpler and easier
than you think and I give you tons of practical examples and ideas so make sure to watch that video next thank you so much for watchingo I will see you in the next one bye for now
