If you are watching this in 2024 or 2025 then you are incredibly lucky the demand for AI Solutions is only going to increase in the next few years businesses need Ai and automation now more than ever and we all know it will be those behind it and understand it that will make the most money in this free course I'm going to walk you through everything you need to know about starting an AI agency from Building your offer to your positioning in the market appointment setting the sales process and even fulfillment there will be time stamps
for each topic but please just watch through the ENT entire video to get the most value grab a coffee and let's get into this this is by far one of the most valuable videos I've ever put on my channel and it is going to completely blow your mind right it contains hours of secret information on how to start and scale an AI service Based business to $30,000 per month and we've helped hundreds of people and we've changed hundreds of lives including my own so yeah as you can see on screen just to give you a
few reasons why you should even listen to me or watch this video we've helped people like Enzo sign a 9,000 client right crazy um 50 rev share as well Joshua signed his first client in 7 Days using the strategies that I'm going to be giving you in this video um tangu closed A $5,000 deal closing another 3K crazy so thousands of thousands of dollars closed um for my clients and just for me in terms of why you should listen to me um what I'm about to share has allowed me to have 6K do days on
the back end we've got 1,400 sales appointments I booked from the strategies I'm going to give you in this video um 10K or 11k weekly payouts crazy changed my life so what makes these people different to you and it's one thing right they aren't Paying with ignorance debt you can either pay with capital time or ignorance debt and I highly suggest you watching this do not pay with ignorance debt because it will take you months if not years to make this work if you aren't watching this video all the way through at least right and
I'm saying that because I want the best for you so essentially they are students of the game and then they let cause and effect do the rest they learn which is what I'm Going to be telling you to do so I'm not saying you're going to able to get crazy results like this but I am saying I'm going to give you the exact same information and systems or at least very close so I learned these protocols the hard way using ignorant stats by not going to University and jumping Straight Into the Fire it took me
6 months to on my first client and I wouldn't wish that upon anyone so you're going to learn everything I've pretty much learned in One single video and here's the topics for today's AI course we're going to cover building your Flagship offer so your primary offer how to position yourself in the market designing your funnel Russ Russell Brunson says you're one funnel away from making a million dollars and it is very true the flm appointment setting strategy the seven figure sales process and leveraged fulfillment this is going to be multiple hours and I'm not Expecting
you to watch it all in one go that's why there's time stamps splitting up so you can always come back to this at a later date but nonetheless those who do watch it are going to have a massive massive Advantage so Flagship offer construction what is a flagship offer now imagine you're playing a video game and you have your primary weapon that is the weapon you use 90% of the time and that is essentially your Flagship offer it is what you're going To be selling as a productized offer meaning that you sell it to one
person at One Price Point um and it's as simple as it gets now your offer is the Forefront of your business and in terms of importance it's quite literally the equivalent to the structure of this bridge this pillar right here this is your offer holding up everything else because not only will your offer determine whether you can get clients easily or not it also determines how Long you can keep them on the back end and lifetime value LTV you may have heard that term being pH around is the most important statistic or metric in business
so it's not just going to help you get clients if you watch the the next 10 20 minutes it's also going to help you keep clients so essentially um let's break down offer creation into first principles so essentially this is probably your mind right now in terms of offer creation and we're going to use First principles to boil it down here so um there are only three things that every business needs and will always need for pretty much until the end of time right they need to make people aware of their product or service and
that is marketing if you want a single sentence to defined marketing it is making people aware that you have something to sell right so that is one thing that businesses will always need the second thing the businesses need Selling the people that are aware but more so problem aware because that's when people buy you that obviously you should know the five levels of awareness I'm not going to go through them right now but you know it's making people aware but the people that convert the 3% of the market that convert are problem aware and that's
is sales right uh retaining and fulfilling customers or clients and that's delivery so these are the three things very easy marketing Essentially traffic sales conversions delivery fulfillment simple now two out of three is what we're going to pair together to bridge the gap now Bridging the Gap essentially means that you've got your client over here with a problem meaning that their problem aware they understand that they aren't where they want to be and those are the people that buy and they've got a destination it doesn't matter how you get them from point A to point
B you can always pick Your offer later on once you get more trench knowledge of your Niche but it's a good idea to have two out of the three here to essentially offer to clients as a validation offer is what we call it right so a good offer just for those that want to know if you want to write this down please do um it's one that has multiple mechanisms on the back end that can get a client a fast return on investment that is how I would sum up in a single sentence what a
good offer is Now if you choose one and it's easy to replicate then it will be a commodity and this is very similar to specialized knowledge versus commoditized knowledge now imagine you go to university and you get a degree in whatever if I mean Nal vant says who's worth $65 million he's on trct to be a billionaire he says that if Society can train you to do something then it's a commodity right because other people have that same Skill set and have that same so it relates back to your offer if you have the same
offer as everyone else it's going to become really hard to get clients now what set you apart is specialized knowledge in terms of having an offer that is unique so if we look at this image demonstration right here we've got a man who's in pain who wants water and you've got a man trying to sell water and it's commoditized so essentially we want to be the person on The left we want to reach people who are in pain and what this means is that we can charge however much we want for this water because the
pain threshold is so high now yeah we we'll get to this in a second but that's just a quick um analogy of what I'm trying to say about your offer you can either have an easy offer and make clients getting hard or vice versa and I would much rather you have a hard offer to deliver which means You'll bear it in the market like this water sand but people obviously need you so yes same with lead quality if it's easy to get leads then it's hard to B appointments because those leads have been exposed to
other service providers but nonetheless um the only Advantage you have when starting is time and that is what we're going to be using because I assume most of you watching this aren't making more than five figures a month which you should be after watching This at least so keep watching right because you can either do um in marketing which is essentially the the first thing so we're just walking through this logically in terms of offer creation you can either do pull or push right those are the only two things really in marketing so pull meaning
inbound so you can educate the market you're pulling people into your ecosystem you can do push which is more direct response so we're talking DMS Emails um things like that you can see right here so pull you're doing inbound you're pulling people into your offer um through ads influence shout outs content and so forth and then push is cold DMS cold emails maybe warm emails or just other forms of direct response now I only want you to pick one just pick one of the following for a mechanism in your offer which is going to be
the traffic mechanism which is one out of the the three things up here right so just pick One and become a bloody good expert in it that's what I'm trying to say um you have to be the best at this traffic mechanism and once again I want you so I want you to write this down I don't want you to pick one on your emotion I want you to pick one that the market needs I want want you to mold yourself to your Market I want you to write that down if you can I want
you to quite literally be a sponge to your Market so that is the traffic right and the only way you actually know what traffic mechanism to provide is by talking to your Niche and being in the game for a longer period of time which is why people who switch niches every month or every week are never going to make it so that's just a quick side note you need to be able to understand your Niche and understand what platform they would need traffic on so obviously it's very Niche dependent if you're working With um I
don't know like let's say roofing companies then maybe Google ads or optimizing for SEO would be the traffic source to become an expert in compared to I don't know coaches it may be ads or you may help them your content right as as as the TR mechanism so just pick one um and mold yourself to the market and obviously you can change this at later date so don't worry just pick one because we're going to I'm going to show you how to validate this offer in a Second um number two is going to be sales
so you obviously need a conversion mechanism because once again we need to bridge that Gap if you just get them leads like cool it's valuable don't get me wrong it's valuable but it's not that valuable so we want to become the the best in the market right once again we want a hard offer to deliver so um yeah you need a coners conversion mechanism so like what I just said right here with marketing you are essentially going to Choose one of the following so AI calling AI P Setter AI chatbot it could even be a
pre-built funnel and pipeline in a platform like go level it could be a make.com automation as the sales um thing or it could be a free lead magnet you can really get created with this um so yeah it could be like a I don't know like an AI email assistant like there there's so many different ones you could do it but nonetheless um this could be I would recommend two platforms for this Ghl and or sorry or make.com I wouldn't recommend both um but that is essentially what you can host your sales mechanism on and
build a no code automation you can copy and paste into other client's business and then you essentially run the the LEF flow which is the traffic right part of it but nonetheless I don't want to confuse you um before starting the initial traffic for clients you must do one thing so hopefully this makes sense so far we Have two out of the three vital things that all businesses need um but what we're going to do in a second is actually package this up into a one single sentence offer so keep watching um but essentially before
running these two things for your clients you would want to check if they have an existing database because this is by far the easiest return on investment you can do for your clients and yeah we will condense this down and I'll cover this In a second but we will condense this down into a single offer for copyrighting right now using this framework so it is the who what end result time frame latting conditions and unique guarantee framework so you're going to follow this and if you can write this out on a Google doc or on
a notepad next to you um essentially here's the framework we help insert who so your ideal Avatar it could be coaches real estate Roofing hbac Plumbing Dentist Cairo it doesn't matter we help who add so we're going to insert a quantifiable outcome in time frame without latent conditions things that they've tried but failed at in the past and then insert unique guarantee so this may be a bit overwhelming because you may not know what to include here but don't worry because I'm going to break this down really simply if you keep watching so essentially um
it's fine to Pivot what we are doing right now is we Are essentially just getting an offer that we can validate because you you don't build a perfect product first and then sell people right that's not how entrepreneurship is entrepreneurship is like jumping off a cliff and building your parachute on the way down you have to be prepared to build as you're getting clients so essentially um I'm going to explain this in a second but yeah you need something first to offer them which is why I'm showing you this First right obviously we need an
offer to present to people um but nonetheless um how do we know what to have as the quantifiable outcome and time frame so you may be thinking like how do you actually you obviously know who you're helping proberly um but you may not know like what you can offer them and how quickly you can offer them and stuff like that and even the guarantee so that's what I'm going to help you with right now so take notes if you can Essentially what we're going to do is reverse engineer the leading indicators now in business you
have lag indicators which is the end result of whatever you want so you your goal could be to make a million dollars that is a lag indicator and the leading indicators is what you do in terms of the micro day-to-day tasks to get to that lag indicator so what we're going to do is break down the leading indicators so the lag indicator would be you signing a client okay so Let's just say you do sign a client um essentially what I would recommend is having an onboarding call first of all it's an easy referral you
can ask them who do you know that would find Value in what I'm giving you and you can easy get a referral just a quick tip um for on rning calls and you can also ask them questions and get a vault built up and then make your offer better but nonetheless you would start with who your client already knows right so what We're doing is we're essentially reverse engineering um the metric so what you would do is you would ask if they have a database of old customers or any engaged leads in the past because
here's how it works right this may look complicated and I'll explain it in a second but let's say they give you a th warm leads from it could be old customers it could be like imagine you are helping Med spars right they've helped patients in the past right obviously unless they're A brand new one but I wouldn't recommend working with a brand new business um everyone has old customers so what you can do is have a limited time offer that's what lto stands for um which is essentially copyrighting but diver response which means it's copyrighting
so getting people to buy sooner rather than later or now rather than later and that's what direct response copyrighting is and that is what a limited time offers gam by now um so you do that with Urgency scarcity um and just having a good offer but you do this once a month and this is just what you do when you sign a client just to get them a return on investment as soon as possible because if they give you a th leads of old customers engaged leads usually as I said people who are problem aware
on that list which is 3% of the market means they will buy or book an appointment so you can get 30 conversions on either an appointment or On uh low ticket thing $200 $100 500 around that price point um so essentially 30 conversions for something that's $100 a month like a medpar treatment just as a um just as a quick math math it's going to be $3,000 um so if you a book a call funnel which maybe your client has where they um sell something online so obviously they want appointments and then sell their thing
you get them fairly appointments so obviously that would probably make them Actually a lot more than $3,000 inless they are terrible at closing but nonetheless um this is what you do first and then then you would start the lead flow process which is the marketing in your offer and then the sales conversion so this is just a quick tip for just getting them a really good fast return on investment which if you go back up to the top that is what I said um is a really important part of marketing right so let's quickly go
down here into the Lead flow process so hypothetically let's just say you are an ad expert right as your marketing part you would spend I don't know $30 a day for 4 14 days with a testing phase um so that's obviously $420 in ad spend um let's say you have a $10 cost per lead which is not the best but once again you're probably a beginner and I do believe anyone can get this metric it's not hard it's not the best but that is around 42 leads that you'll be able to get them From a
testing phase of 14 days with this ad spend roughly obviously you could get a $5 cost bed you could get $15 cost Bel this is just the average um for beginners so with a 10% Ascension rate meaning that 10% of the 42 leads take the call to action which your client wants that could be 4.2 conversions so you get 42 leads and you I don't know sell them the $100 a month subscription I don't know whatever it is a gym membership or whoever whatever Niche your client is in you make them $420 now you've just
you're probably thinking well hang on I've spent $420 I've only made them $420 I must be doing something wrong no it's pretty pretty common to break even on the front end with ads or even lose money because what you'll find is that a lot of who you help are going to be subscription based business models right you're going to be helping gyms um you're going to be helping I don't know maybe a fitness Coach as a program so if it is a subscription based business it's perfectly fine to break even on the front end because
the lifetime value of what their clients will give them over the course of them being a client so your client's customers or your client's clients will be a lot higher than that right so it could be $2,000 it could be $5,000 for upsells right so that's just a quick side note but um it's pretty damn easy to have an SLO so a self liquidating offer with the marketing on the ads but that's just an example this could be content to generate with traffic and then it would be you know a heck of a lot simpler
but the only bad side is you can't really sort of put a pixel on the content and see exactly how people are converting in terms of leads but there are ways about it there are ways of going about it is what I mean so that's just a quick side note um and then obviously you'd want to Convert in the sales mechanism so um you could basically get these leads so the 4.2 conversions or I mean all of the 42 leads into a um a pre-built funnel or pipeline in a CRM so this is just an
example of what you could have as a sales mechanism but obviously you can choose um Al sry you shouldn't choose but you should mold yourself to the market in your Niche right because yeah it could be any of these um all of them work and they all are valuable but some Industries need one more than another right so that's just a quick thing to understand um but essentially right out of these like $420 that you've made from 4.2 sales from the 14 days of ads it's not IDE deal but if you can just get one
to have an upsell then you make them $4,420 on the front end so yeah this means that you can probably charge like a third or half depending on their lifetime gross profit so You' need to ask the clients either in an onboarding Form when you originally worked with them what is your LTV what is your CAC right you need to understand these metrics before working with clients um so if you can have an extensive onboarding form that is that asks really good questions that's actually a really good way to get across your expertise and make
them see how you know how important you're treating this um so yeah this is uh just a quick side note in terms of pricing so you could Probably charge like $2,000 um depending once get on their LTV because you make them $4,420 but obviously each client could stay for like a year or in sass or like go level like their retention or LTV is like I think six months to 12 months so it's like pretty high so you actually make them like 20K so that's why you can charge like half basically obviously gross profits important
because not all of this is going to be profit so once Again you need to understand their margins but nonetheless um here's the fun part so we've covered the boring part about essentially um having this initial part that gets the client a fast return on investment in your offer um and you can replace this with a I don't know reputation management you can do other things but you know a database activation with an AIS SMS and email CHP is pretty pretty good um and then you'd start the lead flow process and sales Conversion mechanism which
is the AI part of the offer um so yeah let's get to the fun part which is putting a shiny name on your offer so here's some examples of ones that I've done and that have worked um so for example install our four-step AI growth protocol it's just a name that you're putting on the offer and to summarize it let's quickly get um this is meant to be up here but you you'll like this a lot um okay this one's gone down here now basically let's Quickly put this down here and this down here so
what makes these two products different in the drinks industry so we've got San pelo which is a competitor to Coke Fanta Sprite all that stuff you've got liquid def which is a water drink what makes them different right well San pelino they' put a lid on their can fundamentally it's the exact same drink that tastes like a bitter Fanta but they've just put a lid which positions them differently in the market Now it's a drink that you can probably have at a wedding compared to a Coke you can't same with liquid death right how how
have they been able to break through and make almost I think a billion dollars in sales it well first of all it looks like an alcoholic beverage so it's the it's the label that they've put on their brand that's allowed them to be different and become a monopoly right it's allowed them to have their own Market Essentially and that's what you need to do with the uh the shiny offer headline so you have your boring stuff and you you you don't sell any of this stuff you're going to sell the bit I'm going to cover
in a second this is just so you know what you're doing right and how to get an ual quantifiable um offer at least or at least um an example metric I'm not saying that you're going to be able to get a client this but if it goes well and obviously not everything goes Well but you get the point at least you have some number to go off and you not just making it up but nonetheless um hopefully you like that demonstration about them just quite literally putting a Different Twist on their product to make them
stand out and that's what you're going to do with the font end marketing um to get able to buy your AI service right so nonetheless we're going to go back to this and quickly Plug and Play what we've covered so we help let's Just say Fitness coaches add just like what we said about the numbers this is um this if you go up here this is the number that we said right here but um it's pretty much proven that if you can price your thing in either a five or ending with a seven it always
does better that's why people have 997 programs or things like that like high levels 9 uh 495 or sorry 49 seven but yeah it's cuz Seven's a really good number but nonetheless like we help in Coaches add this in 14 days without cold outage relying on referrals or taking sales calls PS so this is the um unique guarantee if it doesn't work I don't get paid so that is your offer summed up now I want you to plug and play this and have a think about what the market needs in terms of the lead flow
so the marketing the sales conversion and then packaging it up um essentially reverse engineering the leading indicators of you getting a rough idea of what you can Deliver for clients and then this is important you can just like what I said about here about putting a shiny name on your offer you can do a shiny name for a guarantee and that also works really well um but this works more for like pool so inbound marketing but nonetheless now we need to validate it for organically um so yeah we need to validate it organically if I
can actually read for product Market fits now how do we validate an offer so Essentially product Market fit there's a lot of definitions thrown around there we're just going to use the Y combinator um definition um which you know is just a it's a VC firm basically that helps startups um in the like more hyper growth startups um just scale with funding and stuff but essentially their definition is um your first 10 non-affiliated sales now that's for software startups so you know if you're an agency and you're selling a bit more High ticket you could
say your first five nonaffiliated sales non-affiliated meaning your friends aren't buying this or people that like you aren't buying this because obviously they could be biased and not actually true um so yeah you essentially get busy talking to your Niche organically um but once again I'm going to cover this in the appointment second part of this training so keep watching but nonetheless um before we get into this I've purposely put Everything laid out to make you win so yeah I wouldn't recommend skipping but you do need a higher position in the market otherwise it's not
going to work because even if you reach out to a niche right away you're just going to get rejected they're going to goost to you it's not going to work because you probably don't have a good positioning in the market so that's why I'm going to show you how to Market yourself and how to um essentially be an expert right now I've gotten responses from people that actually have like 1 million followers on Instagram or even more now how is this possible well it's all about your Authority and position in the market is how people
perceive you which is way more important than pretty much anything else besides LTB in business so 90% of your prospects that you message whether it's LinkedIn Twitter Tik Tok Instagram Facebook emails I mean emails obviously you don't have a profile but it's Essentially they will view your profile which is why you need to have a good position in the market and this just is cost per view but essentially this is like an actual metric in advertising right so C DMS is just a form of advertising you're just spending your time right and as I said
you can either spend your time money or ignorance debt and by watching this it's going to be time or money but nonetheless um the first thing people are going to do when That you message them is check your profile to see if it's worth their time responding so within itself branding is Association so Association meaning it's what you see someone with or who they are with or the environment they're in and that's what you essentially associate people with um so for example if we think about hosi what the first things that pop up to your
mind maybe the gym right because that is what you associate him with um same with I don't Know I don't know his business so yes essentially the things around so essentially what we're going to do in this quick one is quite literally mold ourself to the people you're helping to be able to resonate better so if we quickly take a look at this um you're going to find this pretty interesting um let's quickly get a pen out perfect so let's go to my profile quickly so the first thing you need um if you are going
to be taking I don't know some sort of DMS and once again this works for all platforms um but the first thing you need is obviously a clean username without any numbers or sorry without any numbers I was going to say letters but obviously you need letters um make sure you have a Blue Tick um make sure you have a profile of your face so write this down if you can um story highlights very important even if you can have story highlights whilst doing your DMs to show that you're a real person and Then obviously
at least um two or three pinned LIF style photos now you could go to network events and get um these photos you could do I don't know you can get Boll as well but yeah I think um lar photos are absolutely key for giving yourself a higher position in the market no one's going to respond to you if you don't have any profile pictures or at least good-looking profile uh pictures of you looking nice maybe you go out for dinner take a few photos um that would Be a really smart idea to do but yeah
these are also really important but nonetheless um let's quickly look at this one so this would be a bit better for so you know is here how I have like a bunch of um lines you see here like even the DM grow if you're doing outbound and you're starting out I wouldn't recommend having here the only reason I have this here is because I get a lot of traffic to my Ig therefore I want people to set take a certain action Which is DM this word for a free lead magnet so if you aren't getting
a lot of traffic or you don't have another platform at your top of the funnel meaning how people find you or come across you then I wouldn't recommend having this here I would recommend having a much cleaner simple one like this but once again the premise or the framework follows for like clean name profile picture of your face story highlights and then laugh photos so this All Remains the Same just have a bit less of a bio um so this is more for like inbound and this would be the perfect outbound so hopefully you understand
the slight variation but this is how you position yourself high in the market clean profile clean name Blue Tech photos do whatever you can to have this if you can so that is essentially um how you position yourself and hopefully you understand the variations um and enjoyed that so now what we're Going to do is we're going to design your winning funnel so Russell Brunson says that you are one funnel away from making a million dollars and this is so true like so true um essentially here we have a whiteboard so we're going to cover
this really quickly um but yeah you're going to love this so essentially what I've done is I've split this funnel up into three parts you have top of funnel which is how people find you in the first place you've got middle of the Funnel which is how people trust you and then you've got bottom of the funnel which is how people convert so essentially if we go to the top this is just an example now I want you to build your own but this is going to give you a really good overview of what a
winning funnel looks like um we have inbound so pull marketing for yourself to get clients um and once again we're just going to be validating the offer reaching out to these people with our One sentence offer I would recommend going in within opener first so a casual question but we'll get to that in the C DM part of this video um but essentially three YouTube videos per week this is more longterm you're pulling people into ecosystem you're creating content assets which also act as the middle of the funnel but nonetheless three YouTube videos per week
um daily IG reels about whatever you're selling if you're selling AI just talk about AI talk about The newest software talk about automations um and make it unique essentially um for D response so shortterm I would recommend starting with 60 Instagram DMS per day if you can't DMS are fral meaning that if you can't book appointments from 100 DMS it's unlikely their next 100 will be any different or likewise if you can't get a client and you message 2,000 people on Instagram it's unlikely their next 2000 is going to give you any different Drastic results
so start with on on a micro make it work do a bunch of follow-ups spend most of your time doing follow-ups not messaging new people and and you will get there um and also follow 100 icps per day so ideal client profiles and you have to chust to the process um you can pause the video and look at the leading indicators and lag indicators for that um essentially these work together because the more you post on IG just make sure you um if you can Make sure you remove your content on IG or Facebook or
whatever platform you're on from the actual profile grid you want it on the reals part only that's just a quick tip um but essentially these work together because the more content you post the more followers you get the more Authority you have in your in your Niche and that helps you get more appointments through outbound and likewise the more messages you send the more people that click on your profile So they literally go hand in hand which is amazing um and then all of this traffic at the top of the funnel should go to some
lead magnet it could be a free brainstorming session for your Niche it could be a um you could you could even take a part of your offer and have that as a free lead magnet which I would High highly recommend because if you aren't booking appointments and you are doing the volume it's probably because your positioning isn't great in The market which you should be you know you should have solved by watching this and actually taking action um but also if yes if you're doing the volume it's probably because you aren't leading with value and
you don't have that trust in the brand so you need to gain that trust through offering your Niche something for free but make it something you can easily replicate so you're not just spending all your time delivering free stuff for cl right you want something That you can plug and play into their business that's free but like it works so that's just a quick tip um and that's what I would personally have without starting all over again as my call to action in all of my um Topp of funnel activities I would send them to
a free lead magnet it could be a Google review um automation it could be you can really get creative with what your Niche wants but yeah that's just a quick tip if you are lacking appointments do that please It's going to help you so much um so what you can have is you can give them the free thing and then you can have a twep two-step booking page meaning that you tell them to I don't know do whatever to get the free thing and then you essentially it re it redirects them to a place where
they can book a call right and then once they book a call it's going to redirect them to um essenti yeah like a a post booking funnel to build that trust so this is Middle of the funnel right um which is really important because most people they just don't have the same the same trust in the market um and then you can run retargeting ads later on but that's St day so um free call yeah this is obviously the the call here this is where you convert people um emails you can convert people later on
so if they don't buy on the call you can just do a do a newsletter I I would highly recommend doing that um but nonetheless That is essentially the funnel and I recommend designing your own um and message you on Instagram if you want like this entire Google dog the My Board and everything and I'll I'll give it to you so that is essentially designing your funnel um and what you'll find is like you need to find your growth lever which is the hardest part but it's your mission as a beginner because a growth lever
is is very similar to the Paro principle meaning that 20% of your Effort gets 80% of outcomes so if we look at something like this and you've got like inbound you've got outbound they aren't going to work I know I know I said they're going to work together but in terms of like the break through that's going to like change your life it's only going to be one of these that will probably work and if I had to guess it would be the inbound because it's one to many and one to many marketing strategies are
always more effective Because if you go viral that can quite literally change your life um so yeah as long as you keep up the the momentum but nonetheless um I didn't realize this when I started but like 80% of the products or Services bought in the world come from 20% of people think about that like that's crazy um but here's the catch like it's not it's only going to be one thing and it won't be linear so like what I said it's not like everything's going to work together in Tandem it's like one thing will
just explode and that is how you will create wealth so yeah that is essentially once you find that one thing that is your growth lever by the way um so then you can apply the less but more strategy because what happens is people find that one thing and then they're like oh I want to do more and more but it's like no do less focus on that one thing and do more and better of that one thing and that is how you scale to like very big Heights I promise you so yes essentially as a
beginner you need to find this growth lever though and it should be your mission to find that like every single day and you only do that by putting in the inputs um and just yeah taking action ruthlessly um so now what I'm going to put now is a a c DM Master Class um and then obviously we're going to cover the sales process um and then a bit on fulfillment so yeah that as a the first part of this training feel free to Take a break um but the sales process is one that you are
not going to want to miss as well as the appointment setting so uh keep watching this is going to be extremely valuable if you guys aren't making money I could not recommend getting a notepad out right now and taking some notes because yeah this is just you're going to learn more yeah that's great um that's great J J amazing so yeah like I can't emphasize this enough just watch all this um because Put a lot of effort into this um not sure how yeah yeah I'll give you um the presentation obviously so let's just dive
straight into this so um I don't know if you guys know Jack M he's a billionaire he's the founder of Alibaba um most of you probably know Alibaba but he's a very smart guy and I think a problem I had when I started and the reason I wasn't booking appointments was because I was just looking for a shiny script I was looking for something that Could just plug and play and it would just book me infinite amount of points but that's not how life works I wish business was that easy and I could just give
you scripts and I am going to give you templates of you know scripts that have worked so I am going to give you that towards the end but I need you to understand how humans work because if you understand how humans work and yeah everything will just become easier um both for just dealing with this because Business guys is just relationships that's all business is it's just communicating and building relationships with people that obviously gives you money um so jackar the reason I've got him on screen is because he said that if you gave a
monkey an option between bananas and money it would choose bananas pretty much every time because it doesn't M it doesn't realize that with money it can buy as many bananas as it wants so right now you guys are Probably just wanting like a script and that is great maybe that script will work for a few months but what will happen like with everything in on Earth um entropy will take over it will deteriorate as time goes on so if I even if I were to give you a script that works today just life humans we
deteriorate over time time when you buy a car it depreciates over time everything gets worse as it goes on basically that's just life essentially So I'm going to teach you how to think and actually how to um understand humans to be able to get them to do whatever you want basically so we're going to be diving deep into just psyche and just yeah psychology essentially so why do people book appointments um most you guys should know this and if you don't it's slightly worrying but I mean I probably didn't when I started um but there
are mainly Three core reasons why people book appointments so it's Important you understand this just because then we can tailor everything towards this if that makes sense so the first one pain very simple um everything you buy on a day-to-day basis is because a problem has occurred basically if you're going to the supermarket to buy food you're solving a pain Point you're solving hunger maybe on a much more micro level it's obviously not as serious if you know what I mean but everything 95% of the things you buy on A day-to-day basis is because of
pain if you really think about it now there are certain things that aren't you know that yarn buy a pain like for example maybe a gift for your mother if it's I don't know her birthday that isn't pain obviously but that's like the 5% that I'm talking about 95% is because of a problem you're essentially solving so the reason people work appointments is because they need a problem solving um so obviously the more pain they're in The more likely they are to book an appointment um so this is just the very first reason out of
the free so maybe write this down um because yeah it's important important um so action threshold is the second one so how action threshold works is it's just the threshold for when humans take action so it like I know there's so many videos on procrastination on YouTube like there's a bit of a self-help like um not not dilemma but it's a bit of a um a weird Industry where there's a lot of like gurus on self-help that I personally just don't agree because in my opinion procrastination comes from when you're just not in a discomfortable
position if that makes sense so it's like sending C D Ms is uncomfortable but if your current situation where you're living right now is more uncomfortable then you'll send that DM because it's more comfortable does that make sense guys hopefully that does um so that's just Very simple and it's the same with people booking appointments when their pain um has exceeded the kind of like action threshold if that makes sense that is when an appointment takes place as well as the um other thing which is curiosity but I'll get to that in a second so
yeah very simple but action is just taken when the pain of their current situation exceeds the might lose threshold so um that's just like Risk re we'll talk about that in a second but Hopefully this is making sense what we've covered so far so we basically just said why put appointments the first one is paying you essentially your service is just you know solution to what people are struggling with in the market and um action threshold is just based on um their human just Tendencies essentially everyone has a different action threshold so everyone is more
like Risk adverse um than other people so for example um Like let's just say me for example maybe I'm just biologically in My DNA more likely to take risks or you could be more likely take risk but it's not black and white so it's not like does everyone have like I don't know this it's just on a spectrum is what I'm trying to say it's like to what extent are you um yeah risk adverse or I don't know other types of um you know Tendencies for just human behavior essentially um I think the a main
problem people have when they start Business is it's very black and white it's like does smma work that's just like not a great way to think about any problem it's more on a spectrum it's like to what extent is it a good idea um to start an smma does that make sense so it's like everything works but you should think about every problem you have on a on a spectrum essentially um which is just a really great way of looking at life um but yeah people do not people do not book appointments for No reason
if someone schedules an appointment that means that they spend about two to five minutes out of their day going onto your booking link typing in their information and then scheduling an appointment they don't do that for no reason if someone has booked an appointment with you it's because they have a problem so hopefully that provides you with some relief in that when you do get an appointment you know that it's because there is a problem They are experiencing and it's kind of your job to find out what that problem is on the core essentially um
so curiosity is the third reason so those are the three reasons why people book appointments mainly um there may be one or two more but those are like the only three you need to actually remember and write down maybe um and curiosity is a huge one so um there's kind of this sweet Point here which is why I don't recommend anyone if you're struggling With Cod DMS or whatever you are doing to get appointments or clients you don't want to give people too much information because that just obviously removes the Curiosity and if you combine
these three factors of pain their action threshold and high curiosity that is the ultimate formula for just getting more appointments um obviously the more volume you do the reason people say like volume negates luck is because the more volume you do just the more people You're likely to find who have a low action threshold meaning they take action easily and they are in pain basically so you basic just more chance of finding the right the right um type of people with the you know DNA of you know more likely to book an appointment um so
that's why we want some information so I'll go over this when I give you guys live like examples of actual things that have worked in the DMS um but this is just to give you an Overview of you know humans essentially and why people book appointments um but this is a sweet spot where you kind of tell them your offer and you kind of focus it towards the end point but you don't really give them away everything because if you tell them the price if you tell them your exact um I don't know guarantee and
you tell them all this information not only is that putting you at a lower Authority it's also just like removing all the cury uh curiosity um so Hopefully those three points make sense and now we should understand why people book appointments um but yeah this is just the very core um component of what appointment setting is um so we simply just Place words in front of people and if you do this correctly it should yield an appointment so I'm just trying to make this very clear for you because I think when I started it's kind
of like there's like a smoky mirror where I just can't see um everything in terms of my Business and maybe it was because I was so like emotionally attached to trying to make money I was like just who zoned and it's really hard to just take a step back and look at your business from a point like a third eye point of view but that's really important to do like imagine you're just a a fly on your wall looking in know what you're doing each day um and that is how you should see your business
not just like when you're so like involved in your laptop or PC um But yeah this is just a p setting we essentially Place words it could be me speaking or it could be um in an email or a message and if we sort of compile these words correctly it should provoke pain it should provoke curiosity so you see how what we're using before of what I've told you you know all we need to do is just Place words in front of people to be able to get them to do what we want and that's
just essentially copyrighting but um that is just External stimuli so external stimuli is essentially um let's say you go to a doctor and they give you a pill it's how you would react to that pill so the pill is the external stimuli and then how you react is what we're trying to do so we're just putting external stimuli which are words that could be written or spoken whether it's a YouTube video or a message and hopefully if those words are good and you learn from this today you'll get a um an outcome so for Example
here there's a funny one um but we've got external stimulus which causes people to be happy and you could place a hot chick in front of people and maybe that will make them happy so if you place words in front of your prospects that should yield um a response if you um watch this carefully but hopefully that is I'm trying to make this a bit entertaining because I can imagine this um isn't the most exciting thing because I'm not just giving you shiny stuff but This is really important I'm doing this for the best for
you basically um if I didn't care about you guys I would just give you a copy and paste like script but the reason I've gotten to this point is because I understand how humans operate which I'm going to talk about in a second um but yeah we can subconsciously cause um subconsciously cause pain um indirectly so I do this in sales you should guys all of you should be doing this in sales um and a simple One would be if I were to ask any of you how many meetings are you booking per day your
response to that would cause pain because if you say oh Charlie I'm booking no meetings per day maybe I'm booking free a week that is causing pain just you speaking about that so we can do this in the DMS but I was want to give you this example for sales as well um but hopefully that makes sense these are indirect probing questions um and For those that haven't watched the um modern selling protocol module that is probably the best sales video you'll find on the entire internet and it's in the school community at level three
um but hopefully this makes sense about like I'm not trying to cause pain directly I'm just asking you a question that you speaking will cause pain and that is um essentially how you buy in the questioning part of sales but this isn't the sales Master Class but I Wanted to throw that in there um so how do we know if the words so so far what we've covered are the three reasons people book appointments um we've also talked about um yeah the other thing and now um we just need to know like how are you
how do you know if the words what we send in a message are good and if we um essentially go to the next one let me go back quickly um we do this by understanding evolutionary psychology so evolutionary psychology is just how Humans have adapted over many many years essentially so um yeah like strategies whether it's like a Content strategy whether it's a PO DM strategy these come and go like seasons in the year like they just they they work for a bit and then they don't work so me teaching you this this will just
be a lifetime of like understanding if that makes sense um so everything is tell to interview I talked about this at the start but humans over time we will deteriorate Cars depreciate everything will get old and um not work as well um so yeah let's just now talk about um yeah why learning this just will never die um so these are two books um if you got a notepad out write these down probably because these are two very important books that I recommend you read um the first one is David M bus evolutionary psychology um
because if you can understand why humans do what they do on a day-to-day basis you'll become very successful um and That's probably what I should um thank that I've actually learned this stuff and then this one is the ape that understood the world um I got this one from I think Chris Williamson most of you know his podcast modern wisdom um but he talks about this and essentially a book that um like it's it's like an ape looking down at um humans and thinking like why they operated it's a really interesting recommend everyone to um
to give it a read if you can um but Yeah these are two really good books just for learning why humans do what they do but hopefully this is starting to make sense in terms of like if you can understand the psyche which is just brains um and just dealing with people you you'll never you know have to worry about like money and problems like these because you just understand humans but yeah these are very two good books um and yeah like an example of humans so it's very interesting humans are weird But like if
I were to give you $100 you'd be like happy right you'd be at a certain level of Happiness if I would to give you a $300 but then it's like statistically proven that if I were to take away that $100 you'd be twice as unhappy compared to when I give you that $100 so that is risk reversal and that is just a core human um like Behavior essentially but that's what I mean about learning human nature you can then tailor that in your message to just like Crack the code and just book infinite amounts of
appointments if you just just understand all of these things and what like this is just one example of about 200 things you could learn about humans um but like if we go back like why is this the case if I were to ask you why are humans twice as unhappy if I were to you know give you $100 and then take away the $100 why is that most of you probably couldn't give an answer because you don't understand this enough um but At a very core level it's essentially just back on with our ancestors um
resources like food and stuff was quite yes so that's why humans are more tailored to um short-term thinking rather than long-term thinking so for example I've put this analogy out there before but like um if you were to offer your ancestors very like thousands of years ago or even hundreds of years ago to be honest um if you to offer them like food now like a I don't know some Like like an energy bar or something they would take that option over a salad like later on in the day basically because they need like resources
were scarce so they needed the energy boost um whereas now like you you've probably got a roof over your head you've probably got um like food and water most of you guys hopefully um and you you you've got technology because you're watching this so you can afford to think longterm which is absolutely what you Need to be doing but it is harder and that's why you get cravings for like I don't know short-term gratification because of our you know evolutionary psychology so hopefully this makes sense um it's a bit yeah I wouldn't say this is
off topic in terms of appointment setting but it's just why humans do what they do and it all links back to evolutionary psychology which is why I've told you to read these two books um but anyway let's go to um yeah I've just Talked about that so I don't need to go here um but we can like counteract this so this is just one thing like if you were to read these two books and take notes You' probably get like 50 to 100 of these um yeah like cognitive biis like why humans make decisions and
things like that um but we can just print appointments by like doing the opposite so if humans take risk um I don't see like many people offering free lead magnets for outbound so most of you Know what a free lead magnet is it's essentially if I were to create content I could say DM me the word um I don't know appointment on Instagram and I'll send you this presentation so if I was recording a YouTube video I quite commonly do this where I basically just say like JM me on Instagram and I'll send you the
document that I'm screen recording um and then that's a way just to get people to DM me um but you can use this in outbounds by essentially Imagine you've got your offer your offer should be like multiple different things that create your offer if that makes sense so you can just offer one part of your offer as a free lead magnet for outbound so let's say you're running ads you've got an AI appointment setter and you've got a database reactivation and maybe you've got something else I mean the the more mechanisms you have in your
offer the better because the harder your offer is to deliver the less competition There is and then that makes it easier to book appointments because um obviously there's not as many people reaching out um because yeah niches never saturated like your Niche isn't the problem it's just you're offering the same thing everyone else's so the harder your offers to deliver the easier it is to get clients but that's a soy for another day um I mean that's the same with everything to be honest the the harder it is like today the easier Life will be
like um because everything is just delay gratification but my point is that you could just take a part of your offer and offer that as a lead magnet in the DMS because people love free stuff I cannot explain why I I guess yeah it's just our human like tendencies but people love free stuff yeah it's weird um but like if um if we go back like an example and you'll understand this once I show you actual examples of like uh yeah appointments And stuff um I mean like the copywriting but this could just be anything
that you can offer to a client to get them on a booked call that doesn't really take you too much time so a bad example was there was one guy I was working with and he offered people a free like AI calling system but he had to code for like two hours um to give them the free AI like calling system if that Mak sense because it was tailored that wouldn't be a good free lead free lead magnet to offer People in the DMS to get them on an appointment because it takes you two hours
so you want you want something that's kind of a part of your offer and most of you will know what that is and then just tell them like I I'll give you it for free um and then just get want to call basically so um I'm trying to think of a good one um it could be like a databas of activation or it could be giving them like a snapshot on go level or something because you obviously don't Need to do that it's just copy and paste um so you could say to them like I'll
I don't know give you I don't know an infrastructure for um Instagram GMS and you could just give them a snapshot like to get them on an appointment and then obviously the reciprocity is there so they'll probably just buy your thing if you can give them value first and that's honestly what I'm doing right now like because I've built a bit of a brand um I honestly don't hop on too many meetings To um to like close clients at like 3 to 5K packages I kind of just hop on a 10-minute value call and I
just do a quick order of their business and then I just get them to pay in the DMS basically so I don't really hop on too many meetings anymore but um that's kind of because I've built a brand but most of you guys need to build that trust on the meeting more so than me like for me I I I can close people in the DMS without hopping on calls um but for most Of you guys you don't have that middle of the funnel as strong as I do so I've got so many YouTube videos
that acts as my middle of the funnel of like people can watch seven hours of my content then buy my thing without jumping on a meeting but for you guys who don't have that much content you just need to make up for that maybe in a one or two Co close and obviously the colder the lead is the more calls you need to have to close that client so if you're just cold Calling maybe it'll take like free calls to get them to give you $2,000 because they don't know who you are so you have
to make up for the lack of the middle of the funnel on the actual meetings if that makes sense um but for those that don't know like top of funnel is just how people find you so that could be cold calling it could be creating content it could be running paid ads it could be influencer shout outs obviously the more creative you get the less Competition that's a bonus out there but the middle of the funnel is just how they nurture and there is like a seven hour Vall for Content um meaning that people usually
have to watch seven hours of your content to be able to buy something um and then the bottom of the funnel is just conversions um but what I'm saying is to get people onto an appointment you can just offer them something for free um and that's a great way to do it I don't see many people Doing this so I'm kind of giving you some some Source out here and from everyone that I'm coaching right now on a much more personal level this is working extremely well where we basically just offer people stuff for fre
you but I'll explain that in a second um so now we've gotten the boring stuff out the way and we've talked about humans and why they do what they do now let's actually get into some um just formulations how you can build your Copyrighting um so obviously this is linked to evolutionary psychology um a touch Point color is people like to know where you've come from um but this would be your like main juicy offer essentially so once again it depends what you're um offering to clients but it should have four of these colors in
here so this the first one is we don't actually include this in here so it's not the best um but usually a touch point would be like hey Charlie I saw Your YouTube content and then you would um go in with this like if I could set up a so just having that touch point is a nice thing if you can do that obviously if you're automating a lot of your messages or emails you can just find an evergreen um like uh touch point so what I mean by that is if you're reaching out to
creators to try and I don't know help them with building I don't know a funnel or like in a community let's just say that's your Offer because it's very simple you just help creators build a community because I know it's quite popular right now you can just say like hey I saw you on YouTube would it be helpful if I could do this this and this um so that's just like an evergreen one because you're just sending the same like message but it's kind of personalized because they probably are on YouTube but they don't know
that you're just saying that to everyone so that's just an evergreen uh Thing that I would include um as a touch point if I were you guys um because obviously just personalizing each message will take way too long but it can be done if um if you want and depends how much time you have but um this is like a good middle like second message so I'll go over how you get people to respond to your first message but this is a good second message so it's like um let me put myself at the bottom
If I could set up a killer AI problem set that would manage your inbound Le FL 24/7 and get you X results so the more specific you can make this kind of number here so if you could say like I don't know seven clients in the next 30 days would you find this valuable and that's a fair call to action notice how I'm not asking them for a booked appointments I get emails and DMS probably I get 10 Cod DMS per day I probably get like five cold emails per Day and a common theme is
people send me one email and it's like hey Charlie do you want to hop on a call and we can go over this it's like I don't know who you are I'm not just going to jump on a meeting with you so you need a fair call to action for example um yeah if I could set up this AR P Setter and it could get you five extra clients would you find this valuable that's something that they can like you see how it's much fair like it's not um it's like you're not asking For a
yes you're just asking for like a kind of maybe and that's the best way to go about it um so you can't it's like with content it's hom hom I think homoi talks about this a lot where he's like you can't ask for too much if you haven't given in terms of the call to action um and you can't do it too often so for example if every YouTube video at the start of every YouTube video I made if I said like book an appointment with me no one would probably watch my Content anymore because
I'm just asking way too much whereas if you make it kind of fair and you give value and then you just ask for an appointment it's like it weighs out it's kind of like even if that makes sense so with this we just kind of get like a neutral call to action it's like would you find this valuable like probably it sounds like interesting um and then obviously this would be a new message underneath that message saying you only pay if you like It and I love what you're doing just as a compliment but this
is risk reversal so this is as I said the $100 bill example that is a new message underneath this which which just makes it stronger so you could do it without this but this just makes it even stronger and if you were to say like PS um I'm happy to do this for free that would be like even better and you'd get so many appointments but most of you guys you just aren't getting enough appointments Which is why you're not making enough money I would rather you guys say that you would like set it up
for free and then try and overcome an objection on a sales call rather than get no like sales calls in the first place which is probably what most you guys are getting like if you aren't getting minimum three meetings per day I would rather you just offer people for free and what what happened with me like when I was doing this is I would say 60% of people forgot That I said I would give it to them for free so then I was just having sales calls and I was just like try and say the
price and if they did remember if they were the 40 30% that were like Oh I thought you said you do this for free then I'll just say to them oh yeah you're right I forgot I sent that to you I'll do it maybe free for like a week and then you just sell them so hopefully this is starting to make sense about making it a fair call to action and not Asking for too much and you can have heavy risk reversal in this in the message underneath um the second message if that makes sense
um but obviously this would be replaced so you would put like whatever you're doing here um and if you're running something that is maybe a bit Overexposed like Facebook ads I would not include that in your message I wouldn't do that but maybe this could work because AI is kind of trending right now and um I'll give you A good good example in like two seconds so yeah like AI is one of those things that like some people love it some people hate it um it's just like if I put a spider in a room
like one of you guys may like the spider one of you will probably hate it and then one of you just won't mind it so AI is kind of one of those things like if you say it to people someone will probably want it and then someone will hate it and reject you but it's what it is um but like if You're going Facebook ads like yeah it's hard but you know what I mean people are more against like Facebook ads at this moment um because it's like qu kind of old maybe they maybe they've
been like burned by another agency or something um so it's like I wouldn't actually include the mechanism in your offer um in your message unless it's like AI or something trending that you think that they might like basically but you could just move and you could say like dope if I could Set up a social funnel to get you an extra three clients in the next seven days would you find this valuable that is a good offer to include in your message or an email and then you could say risk versal underneath it but that's
very simple I don't want to talk about this too much um I yeah and I wouldn't recommend sending that message that I just gave you as an example in the first message because you'll probably just get stuck in their DMs like I get a lot of Messages every day I've said like 10 Cod DMS probably and if someone sent me that I may not see it it's not that the message is bad it's just that I probably wouldn't see it so it would much be better to um to just have like an opener that has
a 15 to 20% first apply rate and an example of these could be these three if you're working with Med SPS you could say something like hey Sarah are you currently offering injectable dermal fillers because it's like it's a it's a Question that's going to get a response and it's quite unique or another one could be if you're working with real estate agents you could say something like hey John do you do Residential or commercial real estate so it's just a simple question that gets a response that's as simple as I can put it or
if you're working with coaching you can say do you have a back end one to one offer right now so these are just to get response that's all we are trying to do We're not trying to make them think because if you ask a question and it's like hey Charlie are you um I don't know uh you get what I mean like if someone to ask me a question and I have to think about it there's more friction meaning that I probably won't respond where if it's just a simple question like hey do you do
want toone coaching I'll probably respond to that and some people say it's a bit Batey in terms of like you're baiting them to respond but it it's like Your beliefs that you have right now like what you think on a day-to-day basis is has what has gotten you to your position in your current life because how you think determines what decisions you make and everything in life is just cause an effect you you send a DM you're going to get an outcome however maybe a DM for your Niche and your offer isn't the right way
to go so it's like your beliefs have just made you what what you are today so just because you think Something doesn't mean it's true if anything if you're a beginner it's probably not true because there's a lot of learning that needs to be done to be able to get to the point where you want to be um so yes it is a bit ba you'll get some people tell you to like I don't know go away or whatever who are angry but is what it is you'll get a very high First Supply rate and
you can't have everything um yeah that's just a a general rule a good quote is you can Have um anything in life but you can't have everything that's quite a good quot quote but um these are some openers and the best ones are ones that haven't been seen before so maybe you haven't seen like this one or this one or maybe you have seen this one but the best one for your Niche is one that uses their terminology so if you're working with like dentists you you could say like hey do you offer like voners
or like ideally a more like technical like dentist Treatment would be better and just having that as a question to get them to respond um but once again you guys know what niches you're in you can create one that hasn't been seen before um and like what I was saying with the monkeys and the bananas don't just like copy what other people do um we need to think basically um and it's quite easy because I think humans are very wired to be like lawyers rather than scientists um because it's just how we're brought up Essentially
but you need to be scientists and you need to just create new things and I think that's a very good um tip basically um but yeah obviously entropy so like what I was explaining and how everything is just designed to get worse like competition increases entropy so the more you use a car the worse it's going to get the more it's going to depreciate like the more you I don't know smoke cigarettes probably sooner you're going To die so it's like the the more you send your offer that is like everyone else obviously it's just
going to burn out like if everyone started I don't know um what's what a good thing I'd recommend do today probably yeah probably like create content but like if everyone creates content it's probably not going to work like in six months so then that's when a new thing comes and that's what I mean about everything comes and goes like the wind just like New seasons in the year from like summer to fall to like winter like it's just like you that's just strategies in business so that's why it's really important to learn static principles and
that's why I'm telling you to read these types of books because you you can hopefully see that what I'm explaining like is how you should be doing it and I generally want the best for you guys and that's why I'm telling you this um so yeah that's also Why I don't recommend going on YouTube and just doing what people say because thousands of people have seen that YouTube video so it's going to become like just burnt out so you need to think from first principles content for an entire year straight so you watching this don't
have to and I've compiled thing I've learned in that entire year into this single 20 minute training so if you can't sit through a 20-minute video that has taken me a whole year to Develop this knowledge then I don't know what to tell you because it's going to allow you to not go through the same painful mistakes I did when I first started and if you're serious about growing a personal brand there's no better video than this in my opinion um because it's going to save you a whole year of failing and trying to do
it yourself so I'm going to reveal some secret Concepts that can change your life in the same way it changed mine so First of all why should you even listen to me and I've got a very valid reason for this so when I first started I could not get more than 100 views no matter how hard I tried and it actually felt like the more I tried the less views I would get and I would try 10 times harder than I am now but get like 25 times less views it didn't even make sense compared
to now I've gotten multiple videos over 100,000 views on long form content assets which generated Me over5 to $25,000 per video that got over 100,000 views on long form mind-blowing think about that crazy numbers first of all there are only three types of content that you are going to post after watching this video and each type serves a different purpose so you must you must watch all of this video um the first type of content is going to be top of funnel content write it down um this is how people find you and the biggest
threat to your business If you're doing under a million dollar in AR annual recurring revenue is that not enough people know who you are if I can have a single sentence to sum up why you're broke or not have why you don't have much money right now it's because not enough people know who you are so this is going to solve that right and we're going to use this freep ideation analysis protocol to solve that problem it's going to allow us to go vial get views and create trending content that People actually want to see
right and you you must keep watching because it's going to get even better right you're going to find you're going to find five competitors who already have an established brand on your platform right so simply go on to YouTube go on to LinkedIn wherever you're trying to grow a brand and find five of the biggest competitors who already have over 5,000 ideally over 10,000 subscribers or followers and you're going to compile Five trending topics from the last 60 days so these are um pieces of content or assets that have performed really well ideally over a
5x multiplier meaning that compared to their let's say they have 10,000 followers any videos that have gotten 50,000 views or over those are considered trending right it's a 5x multiplier so those are what you were looking for and so in summer you're going to find like five competitors and on each one of them you're going to find Five Training topics and you're going to put that into Google sheet or notion or air table or whatever you manage your um marketing ideas right it could just be notes on your phone um number two is you're going
to keep a vault of what constraints you Niche are running into really important but really effective um if if you have sales calls when you're asking your questions on a sales call put that into a Google Sheets please because you can leverage that right now In your marketing because people want to get their problem solved right so if you can solve it for free you're going to make a lot of money um Instagram story polls that's another good one you can ask them on a poll on your Instagram story or whatever platform you're on um
common questions in communities so if you maybe you can join a few a few Facebook groups in your Niche or I don't know Reddit groups or forums or School groups and see what common questions Your Niche are asking and then leverage that as your top of funnel content because people obviously want to hear about it right um so that's that and then post your first 50 videos really simply just get your first 50 videos out there because they will probably suck so they're not going to get any views and it will probably serve more as
middle of the funnel rather than top of funnel um but nonetheless um where is this attention going to right where are we Sending all of this traffic that we've generated from these videos if you if you post um using the free step protocol analysis right well people will buy low ticket stuff or free stuff if you are persuasive people will buy mid ticket stuff if they like you people will buy anything if they trust you which is why you need to keep watching because I'm going to show you how to build trust in your content
in a second um but essentially my personal opinion if I had To start again I would be introducing yourself because if you're going viral and people don't know who you are you need to explain who you are and explain your expertise why you're making this video who are you who many how many people have you helped right and I would make all the call to actions giving rather than asking so in this viral content you want to your call to actions so meaning where you're sending this traffic it should feel like you're Giving them more
rather than asking for something right because as I said people aren't just going to buy High ticket stuff if they've seen you once that's not how it works there is about a five hour or 7 hour R in terms of people have to watch about 5 hours or 7 hours of content to actually um purchase something High ticket right but nonetheless um you're going to send people to more of your free videos using end cards on YouTube or other free Videos so what this would look like let's say this video goes viral you've never seen
me before at the end of this video I would personally be getting you to watch another one of my videos so you start to get introduced into my ecos system so whenever I post a new video you're going to get that on your homepage because the algorithm knows that you've watch a few of my videos and like it right so that is where I would be sending my traffic if I go viral if I Know I'm creating a top of final content video um and I would essentially max out the Goodwill meaning that if you
create um videos and don't ask for anything in return but solve people's problems for free that essentially is Goodwill that you've built up so i' be maxing out that Goodwill on these top of funnel content um and I would essentially make the call to action linked to the topic of the video so for example um let's just say this video was going viral Hypothetically I would essentially say to you guys DM me on Instagram for this whiteboard if you want it right and that's a good lead magnet because it doesn't require me to do anything
uh and I still get you to message me on Instagram um and you enter my ecosystem right so that's just an example um but essentially this is where I would say 60% of your content should be if you're starting and that should be top of funnel content getting people to know Who you are so that is top of final content and that's how to get people to find you right so in sumary you find competitors and you essentially leverage their trending content and you put your own twist on it um and you just post a
lot of content to be able to find that out you can go into other communities find out what people are asking sales schols all that good stuff but yeah you going have to do a bit of research as well as empirically taking action now Middle of the final content this is how people like know and trust you um and arguably I would probably say one of the most important things because just a quick tip right most agency owners don't have a middle of the funnel they send a cold message to someone and they book an
appointment booking an appointment is bottom of the funnel sending a message is top of the funnel so there's no middle of the funnel and therefore it results in a lot of aenc owners having a Huge or like a long sale cycle one two three four calls to close a client to get them to give you their card info crazy I can close clients in the DMS um just because I have such a WR strong middle of the funnel and this is the part that most people Skip and it and it results in a longer Sal
cycle this is what I'm saying you need to watch this whole video and there's only probably going to be 10 more minutes of it so yeah keep watching but these videos Won't get views like full transparency the purpose of middle of the final content is not to get views but it serves a different purpose now here's an amazing quote people who tell stories rule the world if you can inject or authenticity into your content that equals a long-term sustainable brand that is going to separate you from others because it's going to allow your followers and
audience to resonate with You so much more on a on a much more deeper personal level right so don't be afraid to get personal don't be afraid to mention your insecurities what you've tried what you failed at before what you've um yeah just your experience or everything of life um what how you got to this stage where you are right now did you I don't know quit your 9 to5 because that's going to resonate with people right so you're going to build up a bit of a tribe along the way um so That is essentially
um middle of the funnel content and let's just say you are creating content about like automation or AI or ads maybe you're a media buyer right this would be more of like I don't know maybe your favorite books about business or maybe your favorite um life lessons it would be not really related to your um yeah to your primary like content but it would still be related to business and why you're here right so that's just um Some ideas for what you could create as content um but nonetheless where does this attention go so ideally
a free lead magnet around the video you are making right so it could be this Myra board um for an example or maybe the template of what you are showcasing right so that's just an example of where I would send the traffic as a call to action for middle of the final content um because I'll show you how to basically convert this traffic in a second and that's Bottom of the final content so you need to keep watching but nonetheless um my personal opinion is you have to create more long form videos if you want
better middle of the funnel so um explain why you started helping who you're helping um so for example when I started I helped Fitness coaches because my thought process was if I could get them more clients they' be helping more people get a fit and overall it's a good thing for the world right so if you Explain that people are going to resonate with you they're going to want to work with you more right um Freds interview of clients um just longer assets Spotify those are great for middle of the funnel right and that's where
you can send people in your follow-ups you can send people in your I don't know yeah top of funnel over to your more raw long form where they can get to like no trust you so um yeah that's that and it should be about 40% 30% of your content so the majority is getting people to just find you and then the minority is just getting people to like know trust you right but then this brings us onto the final one which is going to be bottom of the final content right and this is how people
buy from you so if you're wondering like what's the best way to get someone to go from a stranger to buying my stuff well I mean first of all you got to get the views right so that's top of funnel then you Have to um and the reason I actually put the like this red arrow going from one to the others because first of all you get people to find you just by posting viral content and trending content you you then collect data from that right and then once you've got data you then convert in
the bottom of the funnel so we essentially do this using the depths of social media so what do I mean by this well most people won't buy from your top of funnel content because as Mentioned down here people buy yeah low ticket or free stuff if you're persuasive but if you want to people to buy High ticket or anything they need to trust you right so that is what we've done in the middle of the final content but um essentially most people won't buy from your primary videos um they are just for leave magnets or
data collection so to of funnel we're ideally collecting data um or you know through Lead magnets but um we use the depth of platforms for conversions so converting from um I don't know a follower to an appointment or a follower to a low ticket sale or a follower to a high ticket sale right um and how do we get them to buy well it's done through direct response copyrighting now Direct direct response copyrighting meaning that we message them giving them a reason to buy now rather than later so copyrighting is just the ability to Persuade
people or get people to do what you want through writing and direct response copywriting is just that but getting them to buy now basically so that is direct response and it's very common in paid ads or you know D C DMS or um Instagram stories things like that right and those are our conversion mechanisms we message the engage leads so people that have followed us on Instagram people that have liked our story people have liked our content um But you wouldn't really convert on YouTube unless it's like a YouTube Community post um but nonetheless right
you would essentially convert through automated email sequences DMS maybe hire an SDR so sales development rep to basically call leads trige them into an appointment or just call them to close them um and so forth right and that is bottom of the funnel and that would be 5% of your content which would be direct response marketing so very very minimal Ideally once or twice a month right because you want to build up that Goodwill by solving people's problems for free and then you want to cash in that Goodwill maybe once or twice a month but
if you do it every single day you're burning through that Goodwill meaning that you have to provide more free value to be able to get up to that higher level of Goodwill right so that is just um how it works and a quick keynote um let me just see yes that's Just another note but keynote um clean up and print money using retargeting ads right so this is something that I'm currently doing at the moment and it's the safest way to pretty much guarantee an Roi so maybe do this for like I don't know a
few months um get people to you know see your content um but this is an insanely good way of getting like people to buy right so bottom of a funnel um if you can put a pixel on your landing page or connect to your landing page to metap For a pixel um or what just wherever you're sending the traffic right so if you're sending um traffic from your content to a free lead magnet which could be a free course a free pdf a free ebook um it could be I don't know a free demo whatever
it may be put a pixel on it upload it to meta and run a campaign once you have people visited that site because you can pretty much just place your offer in front of them with retargeting ad so anyone who clicks your Free lead magnet they're going to see that when they go on to Instagram uh or Facebook right so really powerful and it's going to be it's very hard to not get a a positive return on investments with retargeting ads like trust me it's pretty damn easy you don't have to be a genius you
just have to upload the pixel from wherever you're sending the traffic to meta and then run it like I'd be surprised if you don't make money and you have a good offer that has risk Reversal so that's that um and then actionable next steps so what can you do from this point on well we've got the rule of 100 for advertising hosi talks about this but it's a super easy rule of advertising that everyone should be doing and it's the bare minimum that you be doing in a day so as I said at the start
the biggest threat to small businesses doing under a million per year is that not enough people know who you are um so this is the rule of a 100 Right pick one of the following and do it every day for 100 days and you'll have a six figer business pretty much guaranteed like if you don't have a six figer business after doing this and then I don't know what to tell you like you may just be an idiot but nonetheless you could do 100 minutes of content creation per day you could do 100 code DMS
$100 in ad spend 100 code emails 100 code call calls or 100 follows of your ICP so ideally what it would look like is you'd Be doing 100 minutes of content creation per day that isn't a lot of work you literally just sit down and create content for 100 minutes right that isn't asking for too much and then what will happen is once you get views I recommend essentially running the $100 in I spend after a few months of doing this on retargeting to clean up all the people that have watched your content but haven't
purchased so that's bottom of the final direct response marketing Right so I recommend only picking one to start with so let me just quickly go back because it's uh slightly messed up but yeah I only recommend picking one because if you try and do all of these you will become bubish at all of them guaranteed and a belief change that you have to make is less is more people think more is more but it's less is more right because if you try and do all of these you're never going to master one of them so
you have to just stick with One of them so it could be the 100 minutes of content creation right and that's what I'd personally recommend is actually up here so that's obviously why you're watching this so yeah um let's quickly go off this I don't know why it's messing up there we go so yeah um make it your first task in the day this seems obvious but are you actually doing one of these I mean five or six things probably not Because yeah you're watching this video um and if you're not doing one of these
six things and you've got no reason to complain for why you don't have clients because if you do one of these things for 100 days and don't have clients DM me on Instagram and I'll I'll I don't know I'll give you a coaching session or something because there must be something like I that there's probably no hope for you if you if you can't get a client after like doing that but Nonetheless um like if you yeah um by doing this you'll become the person who's capable and deserving of making the money so yeah um
you're not going to become a millionaire from doing this for 100 days but you will become a person who's competent in that specialized field right so it's that simple um Chris willianson final quote to end of the day um not end the day but end the video at least preparing to do the thing isn't doing the thing Scheduling time to do the thing isn't doing the thing making a to-do list for the thing isn't doing the thing telling people you're going to do the thing isn't doing the thing you get the point you can read
these here writing a banger tweet about who doing the thing isn't doing the thing but yeah I think it's very relatable a lot of people get stuck in analysis paralysis um and the hardest part is execution it's Charlie here and over the course of my agency Journey I've had over 1,000 sales calls by now and if I had this video when I started it would have saved me tens of thousands of dollars and I'm not just saying that it generally would have helped me so much and what I'm actually going to share in this video
will make closing deals easy but also make it feel less scary and not put not as much pressure on you because when I first started my sort of Journey in the sales calls at the start I was terrified you know I was Nervous before every single call so what we about to go over is some sort of tips and tricks that I wish I would have known when I started because me looking back at my first sales goals as you can see here I lost a lot of money because I did not understand these Concepts
like no joke like if you can just like apply what about to tell you when you're starting instead of like where I am a year and a half later you would be so much further ahead so if you Don't do want about to share in this video you are screwed like it will always be hard to close deals but the truth is that before we go into the actual like nitty-gritty like actual details of how we're going to do this we need to sort of understand how your mindset should be before actually going into the
cool now this is a this is something that a lot of beginners um including myself when I started I made the mistake of doing this now a lot of People think that if they don't close the deal then they've lost the they've lost the call and they go into the sales schol thinking that they have to close the deal and by doing that by Nature you're putting a lot of pressure on yourself which is unnecessary when actually you need to sort of reframe your mindset and go into the sales School thinking that you're more of
a person who's trying to diagnose their Problems instead of trying to sell them on a solution just go into the cool thinking about you know identifying their problems helping them giving them value instead of just trying to have this b or end all of black and white either you close them or you don't close them because quite frankly and I did this myself I like went into the sales schools just trying to close every single client and the reason it doesn't work is that to be Honest some of your sales schols are going to be
people who aren't qualified for your product or service and by turning people away from your service you're actually going to make the people who are a good fit feel like you mean it and when you speak with conviction and you say to them you're a good fit would you like me to explain how I could sort of help you and get you to that end goal it's going to actually seem more genuine because you turn people away and because You aren't so focused on the um the end result now I'm going to go over this
more but sales is literally like a tennis match it's back and forth constantly and every word has or should have um you know meaning behind it you you can't can't just be saying things for no reason and it's also like a um a tug-of warar sort of contest like you're constantly pulling the other person's pilling and the person who wins right is the sales person who has high conviction But low attachment now low attachment is something that I've been working on myself and it's essentially where you don't like like forget about the whether you close
a deal or not just focus on helping the person and high conviction ition is someone that speaks with utter confidence you can tell in their voice that they mean it they say the price and they don't speak after they you know they explain their service without Stuttering High conviction low attachment you want to have energy you want to have good energy but you also want to be completely detached from the outcome now an example is men and women now men tend to always like chase women right and notice how like when the woman doesn't respond
and it's the same vice versa by the way same with like women how if they were to contact a man and he isn't that like bothered but the woman still chases him or vice versa it's the Same principle like the person who needs the other person more wins if that makes sense so when you're asking your questions on the sales schol and you're um amplifying pain and building an emotional sort of um what's it called like battle with within them the person who needs the other person the most wins so in terms of how that
sort of looks like or what that looks like is is quite self-explanatory but if you can make the prospect feel like that They need you more than you need them and you've got low attachment it's going to drive them to want to buy because a lot of like sales people and I have made this mistake myself is that like when you when you keep like obviously I'm not saying you can't like push and you don't handle objections no I'm saying you do handle objections but you need to handle it in a way like that you
don't really care if they do something else obviously you want to help them but you you don't Want to come off as like CU too many sales people come off as like they're just trying to get money and realistically obviously you are financially incentivized to close the uh you know the client because you're going to make money but if you can just come off as like a genuine person who wants to help the other person and isn't attached by money so like for example I'm not like yeah cuz it sounds like I'm saying like Not
to handle objections but you should handle objections and you should push back until you get a yes or no but you need to do it in a way that makes them seem that you aren't too attach now here are some tactics that the best the best sales webs used in the world now silence silence is you know very powerful and it's contrary to what most people think and if you were to sit in a room with billionaires they would probably most of Them will be just be silent they'll be listening the best sales people are
the listeners and the people who just shut up and extract the information they need so for example when you're asking your questions on the sales call you don't like put words in their mouth you just say the question and you let them speak and if they don't give you an answer that you want you stay silent for an extra two to four seconds and they will feel like they need to tell you more Because when you just don't speak after asking a question and the reason we ask questions is to I mean it's multiple reasons
it's to actually qualify the person um to make sure they're a good fit so obviously we don't want anyone coming into um you know the the agency or the program Etc or whatever you sell so it's to make sure they're good fit but it's also to build emotion now a lot of people like if I were to ask ask you I don't know where would you want to be In 6 months and you give me like a short answer of I don't know 10K per month if you just don't speak they're going to feel like
they haven't given you enough information and then they will speak more so that's one thing to keep in note silence if you're a beginner the best thing you can do is just not speak very much on a sales school um for multiple reasons one you can't mess up as much so you won't actually like stutter as much you won't say the wrong thing as much Also you can um extract more information you want to make them speak they should be speaking for like 70% of the sales Co maybe 80% even um so silence is extremely
powerful and it's something you should use now the next one is compliment based selling connections so when you're building reports at the beginning of a sales schol it's really really important to complement them so a lot of people they they give they give on the sales schol but if you can say Like you seem like a genuine person now building a connection is really important because it's going to make it really really easy to close later on because you've built a connection and you've complimented them which means that they feel like they need to give
something back um which obviously is going to be money now the next one's empathy now empathy is a one that youve probably heard before but the one that can listen and just sympathize with the Prospect is the one that's going to win like it comes back and I'm going to go over low and guards and go evasion at the bottom but essentially empathy is just listening to them and like feeling their sort of energy and not um not interrupting them I see so many people interrupt people and it's just rude just be quiet when they're
speaking um but yeah just try to get on the same level as them um and it's going to make it easier to you know build that connection And hopefully get them to close now the next one is Gap selling you need to be asking them where they are currently so um one thing that once again the best sales people in the world do is they um the biggest sort if you didn't know the main reason why people buy anything in life is because of pain and most the biggest leverage you have on a sales call
is probably their current situation because people don't book calls for no reason they booked a call because they Need help now if you just you asking them about their current situation so how much money they're making um how many meetings they booking how many customers they're getting just by you asking those questions and them having to speak a low arm answer automatically puts them in pain if that makes sense and what you want to do is you want to flip that so you've made them feel like they understand their problems Cuz a lot of people
don't understand their problems enough but once you've done that then you need to ask them where they want to be down the road 12 months 2 years whatever um and that's going to the more you can make them feel like they've achieved that the better so I know a lot of like this is really Advanced but some of the best reps they use smell um and other sort of Senses in the actual like selling process for example like everyone wants to get to $10,000 per month right but why so asking them like what would that
do for you and then them saying like oh I could travel um and then you ask like where do you want to go making them feel like they've already achieved it making them feel important and then um let's say I don't know they want to live by a beach you would sort of go into the senses of what it would be like on that beach in terms of you know how the how the beach smells like you could say oh I love the Smell of the beach and then by you saying that they're going to
automatically imagine and take them to a place where they are on a beach and then you've pretty much already like sold them at that point everything else as long as you've got a good um a good offer and you're you know you're pitching with confidence you'll be fine but that's like a really important thing next is objection routs so a lot of people um get objections obviously Everyone gets objections but what separates good sales people from the best is that they understand why the person is asking objections so if I'm saying like for example like
people don't say objections for no reason like let's say I say let's say I'm the Prospect and you're the sales person and I say something like I'm trying to think what would be a good one um um I need to speak to my my business Partner so realistically obviously you should have asked him that the beginning if they are the decision maker but assuming you didn't and they say they need to speak to their business partner realistically they're just using that as a smoke screen and it's because they're probably not confident in the in the
thing you're offering so like they understand why they're saying objections and if you can do that You'll be insanely good at sales and also like a you know a great way to rebuttle that is by asking the prospect why do you think your you know your wife would be opposed to this and then just by you saying that they're going to say what they think the wife will be opposed to which realistically what that means is that it's what they're opposed to so there's just so much to this game um and obviously you get better
and better as you go on so that's one thing like I can Tell you all of this but you only truly get good at sales once you've had like a few hundred sales calls and you you know you aren't sort of nervous anymore so it is completely normal to be nervous when you are starting I had the same but let's swiftly move on because I don't want to make this video too long um the next is analogy based objection handling so instead of telling the person they should buy give them an analogy that makes a
conclusion up in their own head For example let's say CU to be honest there's like a few reasons why people won't buy but one is fair so let's say they're they're scared of you know buying and you need to get them over the edge um I know a common one is like asking them like um like were you scared when you had your first kiss like it it's a absolutely crazy one but it not only um breaks the tension and makes them feel like at ease it also gives them an analogy that can make a
Conclusion up in their own head so they'll be like yeah I was nervous when I had my first kiss and then you ask like are you nervous now when you kiss like girls and they're going to be like No And it's like exactly the same thing so it's always scary when you haven't done something you you haven't done before and like going into the unknown is scary and if you want to change where you are currently we have to make a different decision and a different Decision will equal a different outcome so it is going
to be scary so instead of telling someone that they should buy and it's you're basically giving them a story that can that can make them get get to the conclusion by themselves that they should buy next is low and guards and ego evasion um this is pretty um pretty common if you're like a good salesp person but if you're absolutely new to sales and you don't know what this is essentially when someone has an Objection so I need to think about it um I can't afford it or just any objection the first thing you should
do is lower the guard so they're thinking that by them saying that you're going to be like no you need to buy now and like aggressive but if you can say like yeah no that's completely fine of course you need to think about it I completely get there how long do you think you need like that's lower the guards right so if they're here with a bit of resistance That's going to make them go down here and then you can sell them logically um and stuff like that and then it also um evades egos so
that's another thing um a lot of people would be like okay what do you need to think about and I'm not saying don't do that but like you might piss them off if you keep doing it if that makes sense um so the way you go about it just like if um like let's say this let's say the price is too high you could say price and like with a question Mark instead of like just saying like what do you mean the price is too high so like do you see the difference like you've got
to be subtle and gentle instead of like aggressive and um forceful you need to really like lower their guard so you can then overcome it next one is yes or NOS good sales people they get a yes at the end or no there's no maybe no one likes may I hate may I go to bed every night scared of May I'm joking I don't but um yes or no is what You want like I've gotten to the point right is I've gotten to the point where I literally say to them in the cool I'm going
to be completely honest I'm extremely busy that puts me like at a higher Social sort of um authority figure but then I say like I'm really just looking for a yes or no and what that does is like it tells them that you're busy and you don't have time to do follow-ups but it also just You know gives you uh an answer that you can tick them off because realistically when people say they're going to get back to you like 90% of them don't um especially if you do sell them on something like this but
next one lastly Frameworks are better than scripts don't read off a script like you want a framework you want to understand how you should structure the sales gos and I'm going to tell you right now so you start with um the report at the beginning for The first 2 to 5 minutes minutes um build a connection talk about um know give him compliments um connection empathy stuff like that then for the next 20 minutes of the s school it should be you asking them questions um once again current situation versus desire situation um also it's
not just about building a motion it's also about actually um understanding if they're a good fit so ask them certain questions like what Service do you provide um how long have you been running a business just basic questions but that should be about 20 minutes um then it should be if they are good fit you would say I'm excited you're an amazing fit would you like me to explain um how I could potentially help you getting them to say that's say small yes which equals a big yes at the end um and then you're going
to picture them for about 10 to 15 minutes and then they're Going to ask you questions then they're going to say the price question and then you're going to say the price and then there's going to be objections um and then once the objections are done the end of the Cool's done so the whole goal is to structure in a one 45 minute call close and that's really what you should be going for I know a lot of people say like do follow-up calls um and that should be a last resort if you really cannot
get them to close but even then I Wouldn't even do follow-up calls cuz you're just giving them a reason not to buy um and as time goes also doubt builds so you don't like what I've noticed is that from my from my calls that I've had a thousand of them um the longer time goes so let's say you pitch them you tell them the price you cannot get them to buy and you set up a follow-up call in a week they're going to have so much more doubt because doubt grows the longer the time goes
so that's Something to knowe but hopefully this video helped like comment and subscribe okay welcome back to my channel I hope you're having a wonderful day in this video I'm going to show you exactly how to create the world's best automated onboarding process and funnel you would have ever seen anywhere like on the internet so make sure you lock in because the first 24 hours from when a client buys from you is by far the most important because they're either going To be thinking to themselves have I made a good decision by working with you
or do I regret and actually yeah made a wrong decision by working with you so the first 24 hours sort of sets the uh tone you could say for the relationship um for yeah you and your client so you should know that the product is the most important thing when it comes to running a business so if you don't understand this and you don't have this in place then you you just making it hard for Yourself basically so let me explain this in the most simplest form and just video I think you would have seen
so essentially what you need is go level and once you get go level you need to go into your sub account and you essentially need to create a pipeline now you can have a pipeline for before someone buys so just like how someone finds you at the start of the pipeline to when they book a call and buy from you that is like the pipeline on the Front end but then also on the back end once someone becomes a client you need a pipeline just to manage things basically so that's the whole point of a
CRM like go level so essentially what you would do is you'd go to opportunities in your sub account and then I mean this is what it should look like once you have done what I'm about to show you is we've got paid so we know once they've paid us and it's connected to stripe then we know once they've submitted the form once They've signed the contract and then they booked a success call or a kickoff call or an onboarding call whatever you want to call it um so how we do this is you go to
pipelines so make sure you lock in and take some notes because it's really important um so you go to pipelines and you want to create a new Pipeline and you want to call this let's just say onboarding and there's different stages so like what I just explained this is how you create the Different stages so the first one is obviously paid this is so we know that they've paid um the next one could be form submitted and you can do this in whatever way you want really um then you could have like contract signs so
contract and then you could have um I don't know success call or whatever you want there and once you've done that it should look like this um and now congratulations because you've got a pipeline so this is just a way of Keeping it organized so once you sign a lot of clients you know how they are moving through the pipeline and this is sort of what separates like very average agencies or businesses um from like the best from like 50k a month 100K a month they just have all of these Sops dialed in basically uh
standard offering procedures so now you've done that that's the easy part now what we need to do is we need to create a funnel and we need to create the automations so you Need to go to sites in your sub account and you essentially um need to go to uh like new um because we're going to be starting from scratch and I'm literally going to be walking you through this live so you've got no excuses to not do this and have really good systems for your clients and to generate great results so um this is
what the end product should look like which is what we're going to be building where you've got the um You've got the payment page so this is where people um put in their C details and you would you you would send them this on the actual meeting so then once they they've paid it's then going to take them to the um Next Step which is going to be the uh the form that they need to fill out so you can see how this is really smooth and it's just a great transition and then once they
filled out the form it's then going to um allow them to schedule a kickoff call so this Is basically just where they can uh yeah book a call and get onboarded basically and then you can also have the contract being signed in the in the midst of this and then you've got a welcome video essentially which which is just what they can watch um which is going to be like yeah congratulations thanks for joining this is what you need to do to get started um and so forth so so now let's actually create this from
scratch like you are a complete beginner let's Say you have no idea what you're doing this is how you would do it so once again you insight and You' create a new funnel let's just start from blank um you obviously need a name for it so let's just call it like know onboarding um let's do for let's say you uh YouTube so let's create that um and I'm going to show you exactly how to build each of the landing pages so it's like a finnal step basically so first thing you is you Would click add
new Step um and let's call this like payment so payment page you don't need path you don't need any of this really simple you just click uh create funnel step um and this is the uh the page that you would send them to once they've agreed to to pay you and you would do this on the actual meeting try to yeah do this on the meeting because if you like let them leave the call then doubt is going to grow as time gr goes on Basically so um yeah that's just one thing to note and
what we're going to do is we're going to create from blank so if we click this it's going to take us to the edit part of the go level where we can actually build a landing page so what we need to do is we need to add full width add a row add a column and then let's just add a headline so let's just say um I don't know we're excited to start working or just something you can Obviously change this to whatever you want um or like we're excited to know be partners or whatever
and then you want to click this we're going to add full width here add row add one column and then add element and now let's do a twep order or you can do a one step order or doesn't really matter so let's just do twostep and this is what it looks like um so you've got yeah they put in their details and then step two would essentially be the the part that they Put in their card and they pay basically so you need to make sure you connect your stripe um that's really important and yeah
you can obviously make this a lot smaller you can have different elements in here so for example you could delete this and you could add elements you could go to Global sections or section templates I don't know why it's not actually showing me any section templates that's a bit annoying but um yeah you can make this so it's like on The second half so what it should look like is um is like what I showed you originally where you've got the the price so you could say the price here to be fair you could just
say like I don't know let's say like 997 a month you could add your logo up here um and then you would have your like twostep checkout beneath this basically so you can build this as you're watching this if you want um so you got two step order and yeah that's Just what you could do so this isn't really that important um just put your logo and stuff like this because yeah it doesn't really matter and then once they click on go to step two and once they actually pay what's going to happen is it's
going to go to Next Step so button actions is go to Next Step which is what we want so let's save this and now let's create the next page because that's what it's going to be sending them to after they pay the uh the invoice so um let's Wait a second sometimes go level's got a lot of usage so that's why it's a bit slower but yes it's by far the best software out there um now we need to add a new step and this is going to be the form the form page so let's
just put form let's create that um and I'm going to show you how to do this now so once again let's start from blank and you would basically just want this similar thing of where you put text at the top so let's start by adding full width add A row one column and then just add text and let's say I don't know please fill out the form below so please fill out the F below and then you basic just want to add another element but this time instead of it being the two-step order thing we're
just going to put a form and this form can be onboarding form to customize so what you'd want here is you'd want about 10 to 15 questions and It's important you extract information that you need to deliver great results for example if you're going to be setting up I don't know automations on their Instagram you'd need to make sure that you ask for the um Instagram username and password um or vice versa if you doing emails for them you would need to make sure you can access that email um or just I think the onboarding
like form questions is literally just for like getting information so you can Deliver a great service that's all it is really so let's save that and to edit this form if you want to add more questions all you need to do is actually just go to the form Builder which is also in sites so you don't need to go out of um like this go high level tab you can stay in sight um and you can just go to form Builder and then you can basically just click on this and give it a Second and
you can see that you can just add questions by going here at form element so you can ask for their phone their email um just everything pretty pretty much wherever you want to be honest and if you don't know what to do you can put this here and then you can actually change this I believe by putting this as like I don't know let's say you want the Instagram username and password you would just put that here whatever you're Whatever you're selling just make sure you can yeah get access to so yeah that is what
you do and then let's just not save that we don't need to save that um then you can just go back to funnels and let's go back to I think we were on this one I believe and then yeah so that's what you do for the form and then obviously the the button actions so once they click submit on this form it's then going to take them to the next step hopefully if It's laid out corre correctly so if we click on this so button actions redirect action we want to go to Next Step basically
so now save that and then go out and yeah now I'm just going to quickly show you how to get them to SK the onboarding call because some people are confused about how to do that on the next step so yeah it's really simple once you know what you're doing um and this should honestly take like 20 Minutes to set up Max so let's just add a new Step let's call this um I don't know onboarding call really simple and this is just like such a smooth process that your clients can go through and they're
going to be like yeah this guy has got or or this females got their systems dialed in and yeah they're going to be happy they decided to click that button to give you money basically and put that card info in um So yeah just do the same thing of just adding text here saying like uh whatever you want basically like schedule your call below um and then in terms of adding a form we do the same thing but instead of the twostep order checkout or instead of the form we are now doing um I mean
sorry instead of the the last last one which was um no the last one was a form so this one could either be your calendar so you can put your calendar here if you use go level Calendar but I personally use C so what you'd want to do is you'd want to delete this add element and put code so this is custom HTML so what you want to do is you want to open code uh editor and now what you need to do is you need to go to calary or whatever scheduling software you're using
you would basically just get the um the code for that so if we go to here you can see that I've got all my events laid out in Cy so growth call onboarding growth call team checkin one To one call um Discovery call and what you want to do is you want to find the one that you want to put on your website you would go here to share add to website incline embed and then continue copy that code and then go back to high level and basically just put it in and it's that simple
to be honest and then if we look at this now it is basically going to show that onboarding cor is an incline EMB bed which is really clean because now this would obviously say Like this would say schedule your onboarding call below and they can schedule their call here and this just looks really nice you can put your logo beneath here or above keep it consistent um and boom yeah it's that simple so if you wanted to add a contract here as well you can actually do that someone in my school Community put this code
here so it's definitely possible um I haven't personally tried this but yeah it should work basically if that makes sense so um I'll probably put this in a Google doc below this video in the description so you can check that out um and yeah so you basically add this into your thing and it should yeah basically allow them to sign a contract in the automated onboarding process because that's a question I had before and that's how you would do that so now you've done that you've basically finished you would obviously want a another step which
could be a video saying like thanks for Joining and that's what I highly recommend and then also um yeah I think that's it to be honest like those are the only four steps you would add another one here which would be a video but I don't want to do that cuz you guys understand how it works now in terms of like creating landing pages and then going to the next step once they complete that um so now what we're actually going to do is we're going to go to automation because we need to Create um
workflows to yeah essentially allow us to track the pipeline and also to make this a really good onboarding uh experience because I think um the main thing is to just create amazing experiences for your clients like for example Porsche has gotten so good at this like you know how good a like a Porsche is before even buying a Porsche because of how like clean and aesthetic that like of a brand is so you need to have the same thing right so um this is What we're doing in workflows so for example whenever someone has paid
what this looks like is we've got a trigger so the trigger is order for form submission um and in the funnel website is onboarding funnel and this basically is going to add them as a tag which is needs to be onboarded so this tells us that they need to be onboarded and then it's going to create or you know update an opportunity in the pipeline and then it's going to send them this text Message to their phone saying thank you we have received the payment please continue with the remaining steps to complete the onboarding process
so this is the first workflow we have for when um a client pays us basically and it just says yeah thanks for paying um please move to the next step of the the thing and you can obviously change this in your um yeah in your like sub account so you can have this whatever you want but that's just the basic one for when They pay now we've got the form submission so if we go here form submitted which is the next step of the uh funnel and this is going to be once this load this
is just a basic trigger so form is um this one as as you know and then it's basically just updating them in the pipeline so it shows that they've gone through this stage now and then I think finally we've got the um booked a success call and Then we've got it done so book uh booked a success call should look like this once it loads so yeah they booked an appointment it's updating them in the pipeline it's sending them an SMS which is hey first name looking forward to our meeting at the the time it's
going to send them an email notification as well um saying yeah looking forward to our meeting and then 10 minutes before SMS and an email but you could change this to an hour before or 10 hours before it Doesn't really matter so now um we finally finished and yeah this is what the final one looks like where it's just uh should just be yeah removing them as a tag so now we know that they're onboarded successfully and that that pretty much sums it up like um it's really easy to build this will probably take like
maybe 30 minutes if you're a beginner um but hopefully you can just do this whilst watching this video so if you need to go back you can Do that and you can build this as you're doing it because it's really important or if you just want this snapshot completely done for you and you want all of these automations plus the sides and the the funnels as well as also you don't just get the onboarding one you also get um you also get all of these as well so you get the a cold email drip campaign
you get a AI appointment set a snapshot um looking bot snapshots onboarding Pipeline which you just talked about um custom snapshots which is high ticket funnel workflows low ticket funnel workflows webinar workflows every single workflows and automations and funnels you could think of I have put them into my school community so if you want that you can join um it's very cheap I'll go over here to the about section so if you click the link first link in the description it will take you to this page or maybe it'll take you to a Landing page
and then you'll get sent to this page um but yeah this is my school and I basically put everything in here so you also get free go high level which is I mean why most people join because it can get expensive I understand that most of you guys are trying to actually save money and this is a great way to do that because it's cheaper than go high level and you get all of your um workflows pre-built so you don't need to actually do anything besides just like Building a form maybe so it's super simple
and yeah they're truly some of the best AI appointment sors that I've built over the last year two years of me building my agencies so yeah you can get access to that in the description um if you don't want to join the school that's totally fine um just leave a like comment and subscribe on this video um because I'm going to be dropping some great videos in the future in the next few weeks so I really don't want you to Miss them um so make sure you subscribe so you don't miss them and yeah have
an amazing week I'll catch you in the next video I'll put some videos up here you can check out and yeah keep crushing it and I'll talk to you guys soon okay today we've got a free Facebook ads course and I'm actually really excited to dive into this today because I'm going to be showing you some of the newer AI strategies that you probably haven't seen anywhere else right and it Is a complete guide right so a step-by-step tutorial from actually creating the ad creative using AI all the way to actually publishing it and pressing
launch on your first ad campaign so it's going to be amazing it's really simple and easy to understand so it's totally beginner friendly and without further Ado let's just dive into this right so in this training you're going to learn the following right how to create a winning Ad creative so we're going to be covering how to use static images how to create video scripts how to actually get AI user generated content creators right which is really unique and really trending at the moment and then the actual editing process of it so we're also going
to be covering the copywriting formula structure how to actually upload the ads and make sure you have the right uh targeting retargeting similar audiences and pixels For tracking the actual conversions and everything so yeah I'm also going to give you some extra insights and tips at the end so you can create your first profitable ad really easily and this should be the only video you need on Facebook ads so yeah there'll be time stamps so if you do just want to skip to whatever part you want feel free to do that but I do recommend
watching all the way through for the best experience so why should you listen to me well I've Been running ads for quite a while and it was actually one of the first offers that I ran for my coaching clients when I first started helping Fitness coaches and other um coaches with my agency right so yeah in this particular screenshot you can see that we're getting about 48 per purchase through this ad creative this one's about £70 per purchase but nonetheless right we're actually profitable on the front end and then we Actually make even more money
on the back end with our recurring subscriptions right so it's pretty crazy and even if you can break even on the front end with ads right so let's say you have um or let's say you're charging $1,000 a month even if you can break even and spend $1,000 to acquire a customer that that that is then going to pay you $1,000 every single month after that for four five months you basically just signing clients for free right so It's pretty insane um so why and when do we run ads you see people don't realize that
you have to spend to acquire clients people don't realize that now it's either with your time right so you could be cold calling you could be sending Cod DMS you could be creating content you could do it with your money which is paid ads influencer shoutouts all of that jazz or you can not get any clients and pay with ignorance debt right because you don't know how so we Can make the switch from Trading with our time to money once we have a proof of concept in our offer now you can do this once you
have product Market fit and just for Simplicity sake let's just say product Market fit is when you get your first 10 nonaffiliated sales so non-affiliated mean your your 10 first clients aren't your friends or family members cuz they're buying into you right so once you've gotten 10 sales you can then have product Market fit and Then you can run out right or you can do it if you're just confident in your fulfillment cool you can run ads right so Alex Mer's rules of advertising before we just get into this right anything is better than nothing
some things work better than others and nothing works forever right so those are the three things about ads and it's better just to get stuck into the game because once you're in the game you're going to learn a lot quicker so I Recommend just being involved in it and then yeah take some notes on this video and you'll be cruising so let's get into the first point which is how do you actually create winning ad creative so ad creatives are what you see um as the consumer in the ad right so the photo or the
video and I'm going to be walking you through the best types of creative to run right now this day and age um so let's get into this the first one is face ad creatives right this is perfect For if you are maybe an agency running ads for like gym owners or even like roofing companies or whatever business you're working with or maybe you're running ads for yourself if you can get faces that are ideally smiling on the actual ad creative that is amazing and the reason it works well is because humans are social creatures right
we like seeing other people's faces and this would work amazing is let's say you are a Ecom brand um providing I don't Know a product for uh children right if you can have children smiling on the ad creative and then put that in front of 40-year-old mothers it's going to perform significantly better than just having a product image right so if you can put faces on your ad creatives that is a really good variation of it so that's the first one second one is product info pointers these are essentially your product um and yeah this
is really powerful really easy to Do and these are known as more static ads um you've got female ugc and this can be yourself um but this is what I've seen to be working insanely well at the moment and it's quite trending right so this is where the AI comes into it um so ugc just means user generated content so if we actually take a look at this and I'm going to show you how you can create something like this this is entirely AI generated right so if we click play thenen up no more cold
calling Painful Outreach or doing annoying followups we've got the solution and it's not what you expect so keep watching so you get the point right this is a minute ad but I just wanted to show you 10 seconds of it to show you how we are going to create um an AI Avatar to be able to speak and then we upload that to the ads manager which I'll show you later on so definitely keep watching because you're not going to want to miss this um so How this works is we essentially use a tool called
captions and this is where you get AI to create content so if you go to captions. a let me just quickly do it so you understand what it looks like um it should just load up and you can very easily just upload your script so I'm actually going to show you how to create a script in a second and then you basically just get um different AI avatars to actually speak over it and I'm not affiliated with this website I Literally don't get any you won't see a single link about it in the description this
is just what I've used to create AI avatars to do ugc ads for me right so yeah that is what we use um testimonials and case studies are amazing if we just look at uh some of homo's ads right for school um you'll know that he is big on these um so these work amazing if we just click play Go full screen business in under a month well that's exactly what these guys did when they started The school games 30 days ago Justin hit 45,000 so as you can see it just goes through each member
and how they've made money right um so now let's actually get into the scripting of it so um just quickly yeah once you hit an activation point with your client so an activation point is essentially um like a checklist of steps that a client goes through when working with you so let's say you run ads for gym owners just to keep it really simple once you've created that Ad creative and you've set up that ads manager and you've launched a campaign and you've done it really quickly for them you can then ask just for a
5minute interview to gather feedback on the first one to two weeks of them working with you right and then you can use that in your ad creative um to get clients for yourself and then you can even leverage this um you know a simple ad just as retargeting right so that's just a quick tip um but now let's actually Just create compelling scripts for video/ ugc ads so the one you just saw of the female um talking we're actually now going to create the ad creative so the ad script which is really important it's one
of the most important things so this always comes down to your hook and offer and you can can actually go into the ad library and search for your Niche and get inspiration of this and if you find ads that have been running for more than 4 months you can actually turn them Into transcripts uh so you can get an idea of the patterns that work but I'm going to give you our killer formula right now like it's going to be insane and if you can just take notes that would be amazing also one quick thing
if you see an ad just on your I don't know whenever you're scrolling on Instagram or whenever you go on YouTube most people click part most just click past ads right I pay attention when I see an ad that's the difference Right you need to pay attention when you see an ad that especially being running for like a few months because no one's going to be running uh and burning money on an ad that doesn't work for a few months right so that's that make sure you pay attention when you see an ad in your
Niche because it's probably working and you need to get on that so um example here is a winning script that is already proven so hook one right I've given you three variations of hooks and You'll notice that we found that asking a question in the first 2 seconds always works best there's no two ways about it if you can say and I I'll go through an example in the tonality that you need to say in right now so let's just say Fitness coaches are you looking for more qualified appointments on your calendar that would be
a good hook right another variation of the hook and you basically just record yourself speaking fre Hooks and then you put the hook um just in Front of the same uh offer right and the body cuz the body and offer stays the same same but the hook and the close you need to have variations you need to be changing them every single week to constantly be testing new things um so a second hook could be let's say real estate agents if I could give you five qualified new listings would you give me 27 seconds to
explain how right that is just an example right but you can get more creative now another hook could be Um yeah like let's say real estate agents want to know why 87% of real estate agencies fail and yeah that's perfect because asking a question is going to make them more Curious they're going to be thinking why do 87% of agencies fail right and you'll notice how we use specific numbers in the hook as well as a question and that works even better right so now we have the uh second paragraph which is the bit before
the Offer so we say if so listen up because I've got the solution and it's not what you expect we've helped I don't know let's say 100 agency owners solve the problem of booking appointments through our AI growth funnel this means no more cold Outreach no more referrals and no more expensive paid ads right so that's the second part of the um of the ad script and then you dive into the simple offer right which is if we don't get you let's Just say an extra five new listings in the first 30 days you get
the system for free and then you would ask another question so what's the worse that can happen book a completely free implementation session where I'll walk you through the entire process and you can ask any questions click the link below and I look forward to speaking with you click the link below so you double confirm about them clicking the link um but this is just a very simple But very effective script right so hopefully this is helping and you can be writing this down as you're going um and this is just what I'd be doing
for the actual script um so now let's talk about scoring the ad right so this is uh from TY Lopez most of you know who he is uh but here essentially has this framework which I think he got from Harvard or whatever um but essentially value Rarity inimitability organization are the four metrics that we can use to actually see How good your ad creative are um and we basically score each one each one of the four out of 10 so for example value if we look at this ad creative how much value are we giving
to the actual um viewer and you could say that it's probably six out of 10 right if we use this hook want to know why 87% of agencies fail or whatever it's you know it's a bit of value but it's nothing crazy right so we could give it a 6 out of 10 not the best right so that's Something we could improve in the ad uh Rarity how rare is it to see this type of AD and someone speaking right now if you were to include a female speaking the Rarity um increases right so that
is better right because we don't want to provide Overexposed um stimuli to a market so if you can get more creative and how you present this to your Niche the better right so that's why I talked about female ugc and AI yeah content creators um so inimitability how hard is This to replicate um well that is your offer right how hard is your offer to replicate and the harder it is to replicate the easier it is to get clients and as I said the main part is just your hook and your offer for video ad
creatives so you really need to dial in that um and it's better to go over the top with your offer and then you know it's better to go over the top than not get any clients in the first place um so then you've got organization so Yeah this is pretty simple um but how easily can you get this ad creative done um so if it's using the captions. then it's really easy right you can just pretty much copy and paste this into it and you can replicate it and you can record multiple different ones in
seconds so yeah that would be how you would score um your ad creative and then you would do all of them you would basically just add all of them and then you would divide by four and then times Times my 100 to get a percentage right so so that is how you would score ads and just to give you a heads up n out of 10 ads will fail so it's very common to spend $1,000 on 10 different ad creatives and let's say you're spending $100 per one that's very common right and you lose $900
on nine of the ad creatives but what you find from that testing phase whether it's 2 weeks or 3 weeks you will find one that will generate you a two to 3x return on ad Spend so something so let you know if you spend $900 on 9 creatives you'll find that one will maybe make you 200 back so you still lose money but now you found a winner so then on the next $1,000 a that spend you will then make $11,000 or even $2,000 right so you have to lose to be able to gain right
and most people just can't go through that or can't you know adapt their mindset to be able to lose right and that's why normally people see success you have to Go backwards to go forwards um so yeah we're also looking for about a $5 to $7 cost per lead um so anything above that you you would want to dial in and try and get better right and you can use Facebook lead forms to essentially lower that but the lead quality may be worse so it depends what you're looking for um but yeah that's that now
we're actually going to dive into setting up the ads manager so this was a clip from my school Community um so yeah it's you no One's seen this before besides the people inside my community and I'm just going to let it roll it'll probably be about 20 30 minutes of how to actually just set up the ads and yeah enjoy once you have logged in into the ads manager so the ads manager is where you actually manage your ads in meta so this would be for Instagram and Facebook it may look overwhelming um but I
promise you I'm going to make it so simple there's a lot of bad videos out there I'm going to Make this like the most simple video um you can watch so once you're inside you'll notice that you have about seven or six buttons right here that you can click on now the first thing we're going to do is click on all tools right here so once you click on all tools tools you actually get a bunch more options which can look even more overwhelming but I promise you it's not um the events manager is where
I would track the metric just because you get more Information um you've got business settings which is what we're going to go to first and foremost so what we're doing is we are now creating the pixel so if we go to business settings and we give it a second to load you're going to see that it should pop up with this and obviously if you want to invite people into your ads manager you can actually do that right here you don't have to give them access to everything you can give them access to Certain elements
of the ads manager right but that's just in case you wanted to add a media buyer to your ads manager in the future you would do that right here in people um but in this case we're going to click on data sources now in uh you know about a month or two ago you actually used to be able to click on pixels and upload your pixel right here but they've actually just done an update so you now need to go to data sets which you can either click on there or just go Right here so
data set now um very simply what we're going to do is we are simply going to create a data set now the reason we create data sets is to basically assign it to a adset and then we can actually um get a pixel to that adet so it sounds confusing but I promise you I'm going to walking you through this so just keep going um and maybe take some notes or set this up as I'm doing it right so um if we click on I mean you can see here You have People Partners and then
connected assets um so what we're going to do is we are essentially going to click on ADD and we're going to create a new data set so in this case let's just call it um V1 example for school members right very simple so we're definitely going to remember this name so if we click create what this is doing is I'll explain in a second um but essentially gives us a if we refresh this it will Now allow us to um connect an set to this um data set so you can see right here V1 example
for school members that is what we created and we're going to go to Connected assets and we're going to connect other business assets and then we're going to select agency start so once you clicked added it's then going to yeah say it's been done and now we can go on these three dots um so we're going to go to events manager which is right here And we are almost done setting up the pixel now once this loads um it's going to actually show you what you can do so you can see here we're going to
go to data sources but in case you wanted to know what it looks like once you've set it up this is just um actually if we go back let's go back quickly and we go to this one so you can see this is my pixel that's already connected to my school Community you can see here that we're getting um you can See 244 visitors to my about section on my school um and that was on the 20th of July so you can see um this allows you to track the page views so that's why I
recommend you actually come in here to be able to track your metric because you get more uh data basically so events manager is great for tracking metric but what we're going to do is you can see right here we actually get um the example so you can see V1 example for school members that is the one we just Created and um you can see that you get two opt I mean get more than two options but essentially to summarize this really simply um send events from a server basically means that if you're working with a
platform like school so school which you are in so hopefully you know what school is if you're watching this um but School basically have their own server so it comes from their side and that's why it's called server side because school basically gets the data And then it sends it over to meta but if you are setting up um let's say a landing page or vs that you're sending this ad traffic to then it's going to be the other way around so vice versa um it's going to be meta basically getting from the landing page
so obviously if you are doing um this for school community and you're sending this traffic directly to school you would actually set up conversions API API I believe um but in this case I'm going to Be showing you how to connect the uh ads you know to the landing page so we're going to click on set up metap pixel and this works for landing pages we websites things like that basically if you want to send traffic to that um so yeah and obviously you like forms as well You' use this one so let's click on
this and you're going to get an option to manually add the pixel code to a website so very simple very simply if I can speak what we're going to do is copy the Code and then go over to our high level sub account which you should have because you're in the community if you don't have that just either message me Usman or put a post in the community but once you're inside you going to to head over to sites and if you want to like you should have landing page examples obviously I'm not going to
build a landing page in this video um if you want a quick and easy landing page um you can go into the school classroom and Depending on when you're watching this it might have change but if you click on the Vault you'll see that there's actually an example that you can plug and play right here so if you click on this it's basically going to allow you to import this sub account sorry not the sub account it's going to allow you to import this snap shot to be able to have in your sub account so
you can have um a simple landing page which is what we're going to be using so if we take this one Called Simple landing page um that's basically as simple as I can explain it no pun intended but now um what we need to do is we need to add the code that meta has given us onto the landing page so this can track um page views conversions optins all that good stuff which obviously you must have if you're running ads there's no point running ads if you haven't if you can't see anything um so
how you do this is you go to settings and you can see that this will Be blank but what you're going to do is you're going to put it in the head tracking code so You' paste it in just like that and then You' click save down here and then you would also make sure you um you put it in the actual landing page so if you click on edit click on edit and you give it a second to load you then get an option to click on tracking code right here and you're going to
put in the code right here so If this was blank you would paste it in and um I believe it's header tracker but it could be photo TR tracking but um I believe it should say right here actually um so yeah you can you get actually instructions as well um but yeah and there's also a video you can watch right here um so that's that but if you just put it in the header tracking code then click save make sure you click publish and assign it to a domain because if you don't publish it Then
meta won't be able to track it obviously so you need to connect your domain in your sub account which is really easy to do you would do that very simply if we just leave you do that by going to settings and then clicking on domain so settings and then going down to domains right here and you would add your domain from go dat or whatever and then you connect that to the landing page so it's public on the internet um so that's that that's how you connect Your pixel to your landing page um and obviously
check out the video there's other YouTube videos on how to connect the code to go level landing page um so just make sure you test it before you start spending money on it right you definitely want to click continue um and you basically want to go through this process um turn on uh automatic Advanced matching um I believe yeah that just basically verify the custom information that you want to send um so yeah it Basically just gives um yeah and will be hashed to better product user um so you can have that on or off
I don't think it makes too much difference um you can yeah keep it off and then click continue and what it's going to get you to do is it's going to essentially verify it so um I recommend yeah making sure that you go through this process and make sure it's actually connected to the landing page and doing a few tests because you need to make sure that this um data is Tracked um correctly otherwise it could mess up your entire ad campaign because you could be spending money and then you see no conversions or pag
views and you'll be wondering what's going on when in reality it's probably you haven't set up the pixel correctly so there's a bunch of YouTube videos out there um for specific things if you're connecting it to like a different thing then obviously you can go about that um so yeah hopefully that explained how to do the Pixel um so what we're going to do now if we go back to the Google Doc um we are going to be creating an ad set so to create an adet it's actually pretty simple like it's surprisingly simple cuz
if you you just go Um click on the three dots go to the ads manager um you'll see that it basically gives you an option right here to create and you can see right here um you can create a new campaign right so you basically want to yeah create a new campaign you'd want to Select what the goal is for it so awareness I never really recommend doing awareness um traffic likewise I wouldn't recommend doing traffic too much um I always even go for leads or sales if you're sending it to a school community and
it's a direct um thing you want them to do which is just like check out and buy then you would click sales if you want them to opt in for I don't know a form or an application go for leads but in this case we'll just go for sales so Click continue um I do recommend going for um Advantage shopping campaign however if we just go for manual um to start with I'll show you how you can add this um later on so if we click continue you'll see what I mean um call this let's
call this V1 example just to roll with the uh the same thing I was going with before so V1 example I think I said for school Members so yeah if we go to um so you can leave this blank yeah leave this blank um campaign objective you can actually edit it here so you can choose the one you want um but yeah say sales or leads leads if you're doing a lead form sales if you're directly sending to like a school um now you can I recommend turning I I recommend turning this one on so
there's it can get very confusing with like CBO and all of these terms um I think this one's really good because This allows you to not have to check into the ads manager like every single day because how this works is it essentially will um distribute your budget across Uh current like delivering adsets to be able to get um you know the money that is optim like it basically just puts more money towards the ads that are doing the best is the most simple work and explain it so you don't have to do it manually
so I recommend turning this on obviously put Your daily budget um if you're starting it's really hard to say what I'd recommend as a daily budget I think um I personally am currently spending like $100 a day but you don't have to go that crazy you could yeah do like um I wouldn't recommend doing anything under like $25 a day probably or $20 a day um it's probably not going to do anything if you do under that you need to get good data and then you can do a testing phase for about two to three
weeks which I'll show you how to do right now so let's just leave this as that so so far we've clicked sales we've turned on Advantage campaign budget um and we've put our daily budget that you want to spend right it's really up to you um so for campaign bid strategy I recommend going for highest volume um you can go for cost per result um and things like this but I think just highest volume is the one to go for um you can turn this on it's really up to you I wouldn't do It but
um yeah that's up to you but um you can leave this as it is then just click on next and now this is where it gets interesting so you can see here that we now have the actual um thing so let's call this um I don't know test let's go this test test one and drive sales and conversions on your website we want that um performance goal so maximum number of conversions um pixel so you select the pixel that we we Had essentially so you can see that we've got it right here um it's obviously
inactive because we didn't actually end up connecting it to the landing page however if you went through that process you would have your active uh pixel which is amazing so yeah as I said if you are sending traffic to a school community you would have the conversions API if you're sending it to a landing page website form it would be the um it would be not a conversions but It would be meta actually tracking the thing not from the other server side um so yeah obviously it's right here but you would have had you you
would have made it active is what I'm trying to say so you would click on that um and then conversion of rent um we would click on I think purchase so that's obviously when people convert um how however if you're doing a landing page which we are you can do like lead um so yeah that's that but We're obviously making this like a sales campaign um so cost per result you can change that if you go back up to I think the um the top of the adset and then yeah you can change it but
if we go down here um I recommend leaving this as it is you can set an end date like I said you want to do a testing phase of like 2 weeks so you can set an end date two weeks in advance and then it will just cut off the ads um so hopefully this is is um not too complicated so far we're Just walking through the different um yeah features that meta gives you so this is where you can obviously put in your location of who you want to like the countries you want essentially
so um I recommend going for I mean it depends like if you're going for like let's say you're running like um ads for local businesses you would set up the the town that you're in or the city you're in um which is obviously self-explanatory so this is just location um I if you want To know what I personally do I do United Kingdom Australia Canada and then some other countries in Europe um us is a bit more competitive but it's up to you us is also you know perfectly fine if you want to do that
um so yeah you can also drop a pin if you want to be more specific um so yeah now um what we can do is you can actually if you go down here um you can essentially get meta's Advantage Plus audience so our ad technology automatically finds your Audience if you share an audience suggestion so if we click on this you're going to see that I have um if we go to I believe um I'm trying to think where it is um but I've actually yeah in the past I've yeah actually gone into so you
can see here is what I'm trying to see so I you can upload any warm leads you have so for example if you're doing this for a client you can ask them for customers that have bought their product or service and then you upload that to Meta and it's going to find people who are similar to that audience right so likewise if you have um you can see here I've got people that have engaged in my Instagram so if I want to place my ad in front of those that have liked my content on Instagram
or maybe followed me on Instagram you can do that by um you know uploading it here right same with if you let's say you have a school members list you can put it here you get the point website custom audience so That's for website um we've essentially done that um and if you click on custom audience yeah you should have the ability to be able to um yeah create new you would click on custom audience and you would get let's say you already have a website you could basically um I mean you can use yeah
Instagram for example to make it simple click on next and you can see that um what this is going to do is it's basically going to um you can see here You've got um anyone who has visited this profile you've got um anyone who saved your post um you've got um anyone who's visitting visited this professional accounts profile so anyone who's engaged so this is basically allowing us to place our ad in front of our following or people that you know like my content or at least seen my profile and you can do this as
I said you can do this for um people that have seen your website so hopefully this is Making sense um if we go back up here cuz I accidentally went to the next part um this is just how you do targeting or retargeting right it's pretty self-explanatory um but now you know if you click on show more you basically get to create a custom audience and yeah as I said it could be your Instagram it could be your website it could be I don't know if you can do YouTube but you know you can even
upload an email list of like your warm leads it's pretty Crazy but just do what you want play around with this um and then call it an audience name and that's how you create an audience so yeah you get all of these options like it's pretty pretty solid like yeah like yeah definitely either do website or Instagram maybe Facebook but yeah that's that um I think customer list is also a good one but assuming you've done that obviously you select the age the minimum age um languages obviously English um so you can Obviously change that
by just searching for English pretty self-explanatory um and then yeah obviously You' save the audience so now um advantage and placements click on edit um so you can do man ual placement I guess and yeah you can actually place where where you want to distribute the ad so if you want it on like um Instagram only this is where you would do that You' uncheck the ones that you don't want it on if you would want it on All of them you just leave all of them checked right so um I'm not a fan of
Audience Network or messenger I would even go for like in and I'll show you how to do like Instagram reals Instagram stories all of that stuff or Facebook right so this is hopefully making sense so hopefully I'm not confusing you if we click on next um we now move to the actual ad creative so this is where we essentially upload our ad um to meta so you can call this whatever you want um Let's just call this funny meme because that's what we're going to be doing in this one which I'm going to be showing
you um so yeah don't have that checked on make sure you've connected the right account which you should have um so click on manual upload single image is what we want um flexible is also another one uh so we'll show you ad in the format that we predict made per form best but I'll just go with this one um and then add Sources we're essentially let's say we were sending it to our school page what that would look like is if we quickly take that information paste it here um you can see that it actually
yeah it basically so you see here it pops up right here so you'd want to put your landing page or whatever you're sending the traffic to you would put that right here right um so yeah likewise if you're just doing like um Let's say you're doing like Instagram ads to you just like get more people to click on your page you would put your Instagram profile here so that's that um now you would want to upload your ad creative so this is the actual image that um you know traffic would see on the ad right
can't explain it any easier than that so I've obviously made a video in the classroom if you haven't checked out um I don't know why it's not letting me log in um but if you go to the Classroom and go to the paid ads module you'll be able to watch about three videos that talk about the newest and latest trends for AI uh sorry ad creatives using like Ai and things like that so feel free to go to the classroom check out the paid ads module and that will help you actually come up with creatives
because at the end of the day like assuming you do the targeting right and the um you know pixels like it's mainly the ad creative like if you think About it just make sure you're placing the ads in front of the right people which you should know how to do now um or at least have better ass signing of like and then in terms of the actual like ad we found that out of all the um ads that we've ran video ads have performed the best I think that's because it's easier to get tonality across
and uh you know it's easier to become likable if I'm speaking rather than just showing a uh photo but yeah Like in the actual video you've got the hook so call out your um ICP who you want to help so um I don't know roofing companies or gyms doing over 10K per month things like that and then it's all about the offer so I'm not going to go too much in depth on that because I've created another another video on that and you actually get in that module I believe you actually get like a script
that you can write so you can always post that script into the community to Make sure you're getting active feedback and stuff like that so now let's um let's just very quickly create a um yeah an ad so to show you how this works so you know we could use something like this and then caption it um I don't know when you use our no grow funnel right so very something very simple move it up you could obviously make this this wouldn't perform well I Would never run this but you get the point uh like
memes have become more popular for um what's it called like yeah doing this so if we generate this download MP4 I think we need to change the format um but if this doesn't work then I'll just upload another one but if we click on ADD upload add video and then actually as you can see I've got quite a few right here um but click on this I don't know if this will Work I think the format will be like really bad so I think it'll be way off but if we um don't want to end
that if we click on next so you can see that it's completely in the wrong space um even with this so this is a bad one You' make sure you make yeah you want to make sure that it's the right um like size so in this case we're actually going to go add media and we're just going to select um I don't know one that I've used in the past like this one for example um Because then we can actually you can see that I've got loads here but if we um click off this click
on next um and then yeah click on next so you can see that this is slightly better but even so there's a bit of space on the side so you'd want to make it the right size basically like this that's much better are you booking appointments no this is a funny one that I made um then it basically transitions into my [Laughter] Offer agency owners I want to give you free unlimited so yeah you see um and then obviously you just change your format for each one appointments so you get the point right you want
to make sure that it's the right placement click on next and and um you can leave these on I guess and you can see here that it now has the um the ad creative so you see the one that we uploaded is right here right but if you click on done now what We're going to do is we are going to sometimes if you don't do the correct ratio it will say it right here so just make sure you do have the right ratio is what I'm trying to say um but you can see that
yeah this is how it works um and you can see that you want to make sure it's CU you can't even see the text but I'm showing you this really quickly as an example ex Le you can change the um yeah the format and stuff so uh you've got the website URL you've Uploaded the media which is perfect um so now what we're going to do is we are going to um do the primary text the headline the description and all of that jazz um really quickly so primary text this is what shows I believe
at the top um yeah so you'll see in a second if we go here if we just uh type um like don't or let's say I don't know five spots left you can see that it puts it right here and I always always always recommend putting um if we go to police Emoji police red siren Emoji I always recommend putting like these types of emojis and include scarcity um so something like that um or you can even call out who you're helping so this could be like I roofing companies as an example right um so
and then something like um are you t a question is also a good idea but yeah you can play around with this but I recommend making it stand out with Emojis you can use a fire Emoji red emoji and then you'll see that it actually gives you um examples but all of these are trash I'm going to show you how actually WR good copy um so let's do that right now so yeah you want to call out who you're helping so this will basically show down here you see where it says um yeah this so
yeah this is what we want so we're going to change this for um yeah then just like a description so What makes a good description is hard for me to say right now and think of it on the spot um however there are some principles that I would apply so one principle would be using the the rule of three so the rule of three basically implies that um if you can list three things or more it's going to make it more powerful so what I recommend doing is um you know trying to resonate with your
Niche so if we just say roofing companies are you tired of getting Burnt by marketing agencies um it's probably because you haven't tried this um I don't know XYZ you you just say something right you can say we've developed let's just make that spell right system I'm just going to you know speedrun this we've developed a system that um Will fill your calendar completely risk fre and then you can put the list of three right so no retainers no risk instant access you get the point you would put your basic your offer services Right here
right um so yeah and then you obiously want more risk reversal so You' say we have a guarantee um yeah and then just say click learn more to book your free strategy session so that is very bad copy but if you spent a bit longer you could develop good copy right the premises you would have um yeah some Headlines here so if we just do the fire Emoji very quickly let's go down here to Fire and if we just write this here so this looks you can see how it looks a bit better and it
shows you right here what it does so yeah like roofing companies are you tired of getting BN by marketing agencies it's probably because you haven't tried this um we've developed um a system we've developed a system that will fill Your calendar completely risk free um no retainers you could even make this more dramatic no BS um retainers no risk on your end you could say yeah something like I I don't know you get the point right but um and then you could even add it like a bonus um will send you customers for free first
but obviously the more um yeah strong your offer is the better this will perform so then just obviously tick this to make sure it selects the Right one um so you can see now it's starting to come together um and then what we want to do is we want to add the um yeah description which you can just I believe copy and paste don't know why I did that let's go down a bit more yeah you can go to the description and you can put in here and then select perfect so yeah you can paste
it in the description as well so yeah what we want to do now is we want to have the Call to action you can have it learn more I found that to work best but if you're doing school you could do like sign up or apply now things like that you can change just what it says basically here um so yeah um we're getting closer I think that's pretty much it um just make sure you have your metap pixel active um and now you're good to go once you click publish it's going to start spending
at the budget that you set in the um if you Go this might just delete all of it so make sure you click publish um but you would obviously run it at the budget that you select so once you've done that congratulations you've now set up the um your first ad and you know within a few days you'll know if it's bad and it probably will be I recommend doing about five image ads which are different so five different ad creatives within here so you would have like another one um so you'd create an ad
you would do that Like you you need to max out that side right you need like all of this with different ads that you're constantly testing with the advantage um campaign thing where it basically just puts money towards the best performing ad and if you just do that test it you know you'll you you'll be absolutely fine as well as use uh you know targeting to make sure you're placing it in front of your warm list first and then once you've dried that out you can go for more Cod so just To give you a
few extra insights before we wrap up the video so here they are the only limitation to your ads um being successful is your creativity right so if your creativity dies then your ads will die right you need to constantly be in a state of creation and creating new ad creatives and experimenting with new things right so secondly do not copy what everyone else is doing in the market because most likely it's Overexposed and it will not work uh the Third one the call to action of you asking right so the call to action of like
click thing below it should feel like you're giving rather than taking right so that's just a quick one so you need to create a really good free lead magnet which leads me on to the fourth Point uh which free lead magnetes will always have a cheaper cost per lead right so it's always cheaper to get leads if you offer free things think about Google or think about any major Corporation who is extremely successful they let everyone use their platform for free in exchange for data right so you can use Google for free you can search
whatever you want but then they collect data off your SE searches so in the same way you need to have a free lead maget where people can use your platform and then you can essentially convert them through uh emails and SMS or calling and things like that right so uh the sixth one is call out your niche in the Headline in all capitals and emojis so that's the text that you see on Facebook either above or or below in the caption as you would know on Instagram make sure you test at least five new creatives
every single week test phase of at least $11,000 throughout 2 to 3 weeks and then you'll find the winner hopefully and as I mentioned before most of them will fail but hopefully you find one that works and then you can increase your budget once you've got a winner turn off The ads that don't work and you should be good to go in this video you're going to learn how to place an AI chat bot on a website in less than 10 minutes if you just give me 10 minutes you're going to understand everything you need
to know about AI chatbot and this is perfect if you're a beginner because I'm going to be walking you through it step by step and I promise you you won't find find a simpler video on the internet when it comes to this and to show you how this Works your customers or prospects will simply have a little button on a website that they can click on and get the support that they need so if we quickly look at this let's just say you sell some type of community you could essentially you know give the chat
B any prompt you want and if we ask it questions like how did the coaching course work it's going to be able to give us more information and yeah it's perfect for saving time saving money Because businesses don't have to hire um customer support so yeah it's going to save you time and money if you're doing it for yourself or if you're implementing this for your clients it's going to save them time and money so highly recommend you watch this video and it's going to be really easy so let's dive straight into this now all
you need to get started is a tool called goel now you can get 14 days free I'm not affiliated with them um it's just What I use it's the simplest thing to do it um so yeah assuming you have go level next you just need to go into your sub account and once you're in your sub account simply go to sites and in sites you'll be able to see funnels and websites if you want to place it on a website you can click that if you want to place it onto a landing page you can
do that for this example let's just place it onto a simple landing page so let's go up here and click on new funnel Now once you click on new funnel let's just choose a template once again I'm I'm not going to tweak the copywriting let's just say we want to place it onto this landing page right here in less than 10 minutes so let's let's click on it let's click continue and if you give it a second to load it's just yeah getting the the website ready obviously your client may already have a website or
you probably have one Already but yeah once you've gotten to this stage now let's just go off this quickly and um if we go here you can see that we essentially have settings now in settings this is where you will add the chat widget so the chat widget is what we see at the bottom but this little icon here so in order to create a chat widget we simply just go to chat WID chat widgets insights very simple and you basically just want to click on new at the top right here and once you click
On that you're going to get three options in terms of which chat widget you want you can go through an SMS email chat you can go through a live chat or you can go through WhatsApp I recommend going for live chat if we are placing it onto a website so let's simply click on this and it will take us to this page here you can call this whatever you want let's just leave it as chat whichit to in this case um and the first thing you're going to notice is that we can Actually change the
Styles so you can change the color of this here by clicking on this you can see that it's gone green we can make it orange yellow purple whatever color you want you can also change the actual um the profile picture in a second and you can even change a welcome message so right now it's hi there do you have a question text us it you can see that's what it says um if you want to say something else else you can simply put something Else right doesn't matter right um that is that if you want
to change the actual profile picture widget widget customization and you can just replace the profile picture right here that's that's as simple as I can put it right you can put it whever you want um for messaging I recommend leaving this how it is you can tweak this if you want so right now we're not doing anything with AI this is simply just having the um the design how you want so this doesn't Really matter too much if I'm being honest you can put whatever you want this is just what you want it to say
here essentially where it says like um start a new chat and stuff like that so you don't really need to change too much in here so let's just quickly save this and then let's go back and what we're going to do now is actually go to settings and then click on conversation AI here and what you're going to do is you're going to click on autopilot so Now what we are doing is we are training the actual AI bot that be on the chat widget to respond and to reply to customers so put autopilot on
select the supported channels obviously you want chat widget as that's what we're doing and you also want live chat and you can do SMS if you want but we're not doing SMS in this case um so once you've done that just put your business name here put how many seconds or minutes you want it to wait before responding put how Many times you want um the bot to actually send before I don't know maybe you want to get an actual person if they aren't if it's if they're asking to too many questions obviously that's a
sign they really need help so you can have a maximum amount um and you can just leave that as it is so now we want to go to bot training and this is where we're actually going to train the bot to be able to um yeah get information about our business or the client's business That you're working with so what you can do is you can literally put any URL here so if we were to put go levels URL what it would do is it would actually call the URL here so it would go onto
this page and it would collect all the data that's on this page to be able to have that um in the in the AI chat bot essentially so that's a really cool feature it's called a web caller um and it yeah just helps you prompt the uh the chat bot essentially and what you can do Is you can then add Q&A questions so these are common questions that you might get or your client might get um just whatever you want to put here you can do that just by clicking on ADD Q&A just put the
question and then put the answer right obviously the more more information you give the chatbot the better and obviously as you develop it and as time goes on you'll be able to collect data and make it even better so once you've done that um we can now Actually trial the bot right so if we say if we say something like um hi who is this it should it should say something about Agency St right um now maybe it doesn't work but you can see it does hi this is agenc that's just my community right so
that is how simple it is and this is a you know an example of how the bot tool Operate Now what we need to do now is actually place this onto the website which is the simplest part so you've already done the hardest Part and hopefully I'm not confusing you and this is making sense so in order to place this onto the website what we need to do is we essentially need to go back to sites so this is automatically on chat widget and live chat we we just need to place it onto the website
and we do that by going to sites here and we essentially then go onto chat widget here which if you remember that's just the example that we're running with in this video and you basically just want To go to I believe this part here where it says get code and once you click on get code you can very simply just copy this code and then take it back to the landing page which if you remember at the very start we did just create a quick landing page which was called if I I'll find it let's
go to the second page yeah it was this one Elementary smart funnel and to to place the chat widget with the conversational AI on this Website all you need to do is go to settings and you essentially need to come down here right if you weren't to have done this already it would say none and then we we're just going to select chat widget to so if we click that and then save it and then we can put the body tracking code so we can actually put the code if you remember correctly we just copied
that code so let's place for the code and boom you are done that is it it that is the entire chat bot and You can see how simple this is and if we Simply Now go to view page what you'll see is at the bottom right there will be this button right here and you can see that it's the same one that we could have changed we could have changed that profile picture we kept it the same just to make it um yeah simple and for you just get the points really cuz I don't want
to over complicate things I try and make it as easy as I can on this channel and if we yeah just ask a question it Will respond and obviously you can tweak it however you want you can put whatever message you want right here um you can put the name whoever you want the agent to be called on a quick side note I don't actually recommend you get go level because it is a bit too expensive in my opinion if you are a beginner I do have a school community and we actually give you free
go level and you can get as many sub accounts as you need for Yourself or your clients so it's even better and it will save you money and we actually give you about 15 to 20 different snapshots that you can plug and play into your sub account that you get in the school Community um with AI appointment cers AI callers High ticket fun workflows low ticket fun workflows webinar workflows you name it we have it we've got this dialed in right um and the best part is you don't actually have to pay for high level
because we give You sub accounts um so yeah that is going to save you money and that will be the first link in the description you can also come say hi to me and yeah I'll answer any questions you have one to one so that's also a benefit um but yeah that's just a quick plug from me um if you don't want to join that that's all good I get it um you can just like And subscribe that will also help the channel so yeah take it easy and have an amazing day