or is it that all that is destroying the ones you need to win the market is more computer options that come with them pre-installed do you think that today's Linux-based operating systems are already good enough to be on many machines on the market and if they are why doesn't this usually happen so often? today's video we're going to talk about some buying and selling market theories and Windows Phone this content comes to you with dextrin support we've talked about them a few times here on the channel is a really cool company for anyone working in development and if you think you can take Linux on the desktop to another level you can certainly take advantage of the opportunities that Excel offers they are a community of remote developers that help companies scale their teams of development they were put in contact with long-term work for big companies like with games, Fox , coinbase among many others besides pa payment for your work naturally you also receive $2500 a year and there are things that bring you energy in some way whether it's an experience a trip or even equipment you need I wonder what I would spend 2,500 works a year you can find out more action than chiquinho. com Linux bar or clicking on the link here in the description I know you must have thought that what is Windows Phone has to do with something and in fact it has more than you can imagine but we will get there safely then it all started with a post we made on the blog Linux with Exactly this title Linux needs to be pre-installed on computers for sale to grow the old Carlos Augusto our editor who wrote this article highlighted the positioning of Nate Gray hum hum developer Where is the popular open source development environment these days about how he believed the secret to Linux's success lay in coming on Factory Systems come pre-installed on the l aptop for example a church tooth has not been the source of many interesting quotes recently that is why I learned about the Nilce Norman group user interface study that I presented in that video ninety-five percent of people don't know how to use a computer right and this one generated a great discussion around the subject of our community there were more than 100 comments there in our forum It even has several very interesting ones with different points of view and suggesting several reasons or paths that could be followed to increase the popularity of Linux on the desktop So why don't we take a few steps back and before we look at Linux itself we can look at a product that we know went wrong Windows Phone even though there have been several models for me the image that comes to mind when I remember Windows Phone it's from the Lumia 520 what was done in partnership with Nokia at the time it came out I used to teach some people I remember that one of my more experienced students, let's say, brought me a Lumia 520 to teach her how to use the system and to help her how to install some applications, the memory I have is that the system was extremely responsive and had a nice look until the concept details made much more sense on the device than it did on the Windows desktop, even having two of the biggest companies in the history of mankind, one in the software sector, right, Microsoft, and another in the Nokia cellphone sector, which you lived in the 90s at the time mobile phone start remembers that practically everyone had a Nokia even though the project did not go ahead I would like to invite you to reflect on this situation even with supposedly infinite money between "Windows Phone ended up becoming Android over time with Microsoft including its services in place of Google's, reducing its effective market share to the Microsoft Launcher that a lot of people like .
but it's nowhere near as popular as windows itself on computers my question to you is what do you think went wrong Put that one It's good every now and then there is some catalyst but usually success and failure are the result of several factors linked together and that many sometimes influence each other the site Z de né that made an article in 2019 where the Nokia engineer Shares what he believes were some of the key reasons for the failure of Windows Phone the internet people themselves point out some a little more obvious like the inability to attract developers to make apps for the platform some partners like Samsung have never released Windows Phone that was a top-of-the-line product and the way in which Windows Phone was licensed to its partners, but these justifications give us just a few reasons that are imperceptible just watching the story unfold this Nokia engineer offers us an inside view a vision differently he points out that one of the problems at the time was to underestimate Google and its products obviously Apple is important and Microsoft knew that but Google was in our operating system and they weren't really taken seriously Android was very archaic at the time but what really had value was a Google services and when Google left Microsoft aside with YouTube Google Maps Gmail etc it really made the Windows Phone look cheap chip or cheap in that sense I mean like it was a second-rate crap class looks bad stuff like that today the google ecosystem is even bigger and it is practically impossible to consider using internet without using some of google services and not having the main ones is a big loss for any operating system that tries to enter the market but like me said nothing is never simple and it is never just a factor Another point that was mentioned by this Engineer is the Windows 8 fiasco they used that word fiasco anyway both Windows 8 was clearly not a success on desktops with that system details Microsoft's idea was to create their relationship in people's heads everyone knows and the desktop If people want something familiar on smartphones find Styles' system there too as well as the branding of the operating system the very popularity of Windows on the desktop Could help leverage Windows Phone The problem is that Microsoft didn't count that people would largely hate this experience and yet there are people who loved Windows 8 and 8. 1 as well as there are people who loved Windows Vista and loved Windows Millennium believe it or not time proved that the idea really didn't work pleased a very small number of people Styles still partially survived in Windows 10 much more discreet now just beautiful menu and such and in Windows 11 they were basically evaporated once and for all the Microsoft system the fact that Windows 8 has the look of Wind ows Phone did exactly what Microsoft predicted, people started to associate desktops with Smartphones, but what they didn't like is that Windows 8 would give such a bad impression that it would drive people away from the smartphone . Nokia even comments before Windows 8 Windows Phone captured people's curiosity after Windows 8 people associated the two things together as bad products even though the development teams were very independent and the things that were poorly done Windows 8 was not reflected in the windows phone experience even with windows 10 the stigma against metro never recovered metro is the name of the visual concepts with flat design solid colors and styles in windows 8 in case you didn't know and microsoft had money had a company with expertise and renowned is its side Nokia already had world-renowned products the technology branch and Windows operating systems already had a development platform imento already had commercial partners how can this go wrong Eng which points out some more reasons and then you tell here in the comments if you got some of them right it's not because it was horrible and here he is referring to Microsoft's reputation among developers This means that young people who grew up hating Microsoft were now making big startups and other platforms and at the end of the cycle A Batalha already seemed lost even though Windows Phone received this more apps and whatever it was that was missing the most there is simply no reason convincing to change so far I feel that the number of people switching from IOS to Android is pretty low ie basically Windows Phone even with all its potential and lots of good ideas just couldn't be good enough to convince people that would it be worth buying this type of device there are fortunately ways to identify problems ahead of time especially in software development solutions to try to understand the weaknesses of a business and change it completely I'm not saying what I didn't know about these points I'm sure they were aware of it they just thought they could get around these problems impact the market Even so they took a risk because didn't want to be left out of this wave of mobile devices there is a UK company called Flux which is a consultancy for companies that wrote a very interesting material pointing out reasons for the success and failure of a product called What Makes the proof of Success was what makes a product successful and it's basically four reasons for failure number one a poor alignment with the market in other words customers just don't want the product is not something that solves a real problem in these people's lives number two technical problems The product may be too expensive to develop or Technically difficult to create and maintain .
depending on many different factors for your success three insufficient marketing effort the benefits of the products were not communicated in a way that would engage people or reach the right audience and i keep thinking this is a good time to invite you to be a member here on the channel i will not do an oversell now so click on the be a member button at the bottom of the video and check the options and number 4 Bad time the best way to translate your expression is that it was done at the wrong time let's see if the Windows 8 project to come out in this sieve number one people don't want the product for n reasons check check two create the entire mobile ecosystem involves a lot of spending just with Nokia EA Microsoft spent over 7 billion dollars at the time so the return needed to be something so check again number 3 wrong marketing linking Windows 8 failed with Windows Phone a shot that really backfired so check one more time and number 4 last the bad team Windows Phone came to back to party when Android or iOs were already ahead This is one recognized by this market Well, I think those people from England there were really wrong, right But in addition to the Four reasons for failure, the flow people also cite five elements that they are usually found in successful products first of them the product is superior to what is on the market now it delivers clear benefits to customers including they even mention in their Consultants that products that are in the top Twenty percent of this criterion according to their analysis usually have 98% chance of success while those who stay in the last 20% have only 18. 4% the logic is very simple to understand to understand what would be a superior product there are some questions that we can ask for example product has unique features that are not available from the competition this product it fits better with the needs of the customers than the products of competition the product has a relative superior quality and it appears to be better otherwise the product solves a problem the customer has with another competing product this product it reduces costs Buyers in other words it is a product that creates value this product it is the first of its kind on the market a Pioneer product is a very interesting sieve for us to pass any Linux distribution not true other factors directly involved in successful projects are planning before development technological synergy also pointed out as a factor and by technological synergy they mean the dog far from current technology this new product is whether it can make people feel like they are living in the future in some way marketing Of course is the fourth factor especially Targeting the right target audience and the fifth and final factor is attractiveness of the market o how big the market in what direction Does it seem to be going Is there more people want ing things in this sense its first and a market is good but if the only one is not now we have a good baggage of knowledge information to talk about the growth of Linux on personal computers I conclude that without pre-installed computers is what is missing for the popularization of the system in this good environment, although it is a factor of influence, it is undeniably not the only one, many people paint this as the main reason for the unpopularity of Linux on the desktop, but the truth goes a little further than that if today people want even if they are few models and compared to the variety that exists with windows preinstalled they would be the best selling computers the hard truth here there seems to be not enough reason for people to want to use linux or there are in torvalds linux creator who gave a talk once where said that one of the means to popularize the system would be precisely vi to install the pains this is my personal trainer in Blocks for the history of n egros accidents Topper New System analyze it only here you will see a sample Taken over adjustment on Insta alarm dislike and the series Hand some success and mobile app and goggles last 9 years old and Falls on you activations every day is not some success in front of you Coffee is we hardly wait are staying in the best of Space in the last Row of the Rising Sun dress up so hard to track his most is jealous but finish an anti Stall and operations System on the Machine a Nacional desktop selfie selfie selfie and maybe we are closer than ever and myself is not exactly as it is in the imagination of some people having options with Linux pre-installed from the factory while it is not the only factor it is a crucial factor because most people or don't know or don't want to install a system on their own computers for most people Computers These are magic boxes reference here my video again called ninety-five percent of people s doesn't know how to use a computer properly how many people have to download and install Linux on their computers the system is destined for a certain niche of users this is factual but there are other problems that we can discuss we can get the read on what goes through Flux's sieve about elements present in successful products and a product that can fail, we're going to go through this flow sieve so the problem is that Quirino we're talking about I know most of us understand Linux like this desktop systems servers right the human mind always tries to simplify things to make it easier for us to understand and it's a completely understandable and unforgivable thing it's an evolutionary reflection better than an answer to a question even if it's not complete until it's wrong than not having an answer but linux is a technology and linux systems are not all the same it is complex the most common class of linux systems among them are these di stros lives Tokyo the point must Fedora art between them even there are differences some major others minor the only certainty that one has when talking about Linux is that the only technology that all systems that use olympic meat share without percent of the time I want in even after all, if they don't share, it wouldn't be the Linux systems, so let's think about the segment of operating systems for Servers where the anthem that is fully successful or even in the segment of smartphones with Android where Linux also achieved full success what these success stories have in common would be the presence of an operating system with a large company that happens to use Linux to serve its customers Ubuntu that is successful on servers Red Hat Enterprise Linux that is successful is not just any Linux system and of course we can think that in other examples now bought by IBM a company like the hard reset in the scenario and realistic is but if they stopped using Linux but it continued to offer its services efficiently Or even better than it is nowadays, its customers Possibly they would continue there it was with beautiful that scaring melts got its status Of course but its absence in a hypothetical circumstance like this would be less relevant will be melts would continue to be able to serve its customers using some other technology of course the real world is different but even so from so many distros that exist because precisely a good one is so popular certainly the Linux factor exists but that's not what makes it a single Maybe Ubuntu could have been successful even without Linux eventually you may not even consider Ubuntu as the best of these today to use on the desktop but it is still extremely popular and was perhaps the system among this class of operating systems that we mistakenly we call Linux ignoring the other types of viruses that exist is the greatest success that is the sieve of the failure of Flux about Ubuntu if we were to consider the desktop system now first of them alignment with the market someone really Carol yesterday their computer and here we can't think we're the target audience remember the ninety-five percent of people in that survey who just don't they know how to use the computer for very complex tasks these people want to choose Ubuntu I would say no different from what happens with Macbook and I know people don't want computers with Ubuntu or at least they don't seem to want because there are computers with it on the market and they are never among the best sellers the alignment with the market also has to do with the fact that I'm good at solving a real problem that people have can you see Ubuntu or some other distro solving a problem that most people have or some problem that is really significant of course that systems and cannot offer certain advantages to niche users who care I am with some things but from a broader point of view yes more general there are not so many factors like Lino who can save old people we know in several videos here on the channel on this subject can be safer systems can fill offer more privacy some levels and you you don't have to pay for a license to use the operating system but these things that a lot of people take as elements that everyone wants are actually niche things too and much smaller even than it seems Thanks to these social bubbles we live in we're talking about selling new combo computers so the part of reviving old machines doesn't fit very well unless you think about the longevity of the computer but this is not something exclusive to the world can't say it's a differential macbooks even last 10 years with updates long enough to you want another computer probably live systems can be more secure than security on Linux is an extensive subject that I I'm not going to fit this video here yet it 's not like the other competitors on the market or even other Linux distros are not minimally Safe especially in the right hands which makes the boto less special privacy maybe if you don't mind any telemetry of some sort that the butt you do nowadays in fact the Linux desktop systems that offer the most control over it but privacy nowadays is also a product several security companies browser VPN services etc do a giant terrorism in relation to the collection of data that often goes beyond the limits what really happens just to sell you products I imagine that Ubuntu can excel in this but not more than other distros necessarily about all that focus on this aspect of security and I still need this to be an important factor for people because they consider it a differentiator and most people use the E apparently don't care one bit listen to this kind of thing the second point of the sieve of failure of bending technical problems a product that is difficult and costly to maintain and without a doubt an operating system fits like a glove In this regard, however , the open-source world has an trump card not only Ubuntu but Linux itself is much cheaper to maintain because of its collaborative development there by hundreds of companies environment the aliases are also developed that way and as the butt all two is cheaper to maintain Ubuntu than Windows 10 S this certainly the third point of the frankness sieve about insufficient marketing and definitely the good thing you have practically zero marketing on the desktop finally we have that team issue and without a doubt 2022 is kind of late to start fighting for the desktop Microsoft is for literally creating this market in the end from the 80's the meat Linux itself only appeared in 1991 Oi and the bust was born only in 2004 of course Ubuntu's longevity shows that it is a product has value in the market it is a solid project but as we saw in today's video this is not all for success from the flow completely in both the success and failure that I commented in today's video but that doesn't mean that there isn't a Linux that can, to be honest, I believe that projects and future plans of element or sdasystems seven six with the poor OSE mainly from valve with the West had a lot of potential in the future to circumvent practically all these elements, this sieve but there is a Linux on the market that is starting to do that and people didn't even realize the colonel is himself that they have had a drop in sales then the last quarter is from 2021 it's been so beautiful for many years and I don't even know that it had such high percentages of sales, often reaching up to twenty percent of computers sold the could certainly have a role in this rise, right and Google ended up doing marketing more focused on education but it is still a Super Interesting number the club has elements that pass the sieve of the flow and at the same time it has elements that can make it not advance a lot the group this is a simple look for the majority of the population to use it has the apps that people want I've already created a wheel android apps they are generally cheap and accessible the models with the highest performance are extremely expensive here in Brazil but here it is a parallel world for certain things they have Google services of course it's a Linux that comes pre-installed and of course there's a technology giant to leverage it through online ads one of the companies that best understands this subject even at the same time it's another operating system for people choose and even though we have for us here one of the ways to increase the freedom of the how to increase their options yours and human choices are often caught in this paradox of choices something that exists in large quantities in the world Lino that can be one of the factors inherent to stopping any kind of rise of a third operating system on the market whatever it is not a while ago I made one video about the paradox of choices and I think that today I could even make a video a little more dense on this topic but even so I'll leave it linked here in the description for you to check it out later always brings this problem of the paradox of choices we can make here's a little thought experiment I hope you like ice cream So imagine you are going to have an ice cream but you only have money for 3 scoops of ice cream three different flavors There are two ice cream shops in front of you both have the same price one of them only has three flavors of ice cream the other has 30 flavors and which one you would feel more compelled to enter probably the 30 one is not it and here you had to choose between ice cream shop A and B were just two options and you went to the one that seemed to offer a greater variety so it gave you the biggest advantage of the ice cream shop you would have chocolate ice cream flakes and cream But now you have entered the ice cream shop and there is no way out of there and you have 30 flavors you have to choose between ice cream chocolate flakes cream chocolate can condensed milk pineapple Bosque Nevado cherry sky cream strawberry nuts german pie pistachio lemon pie coconut among many others which three flavors would you choose I will leave some time for you to choose you you can also pause the video to think Hi and then you were able to choose makes ice cream you would have taken the simple task of assembling an ice cream with three scoops of different flavors it may have been a little more complicated by the variety of options I'm sure some of you had no problem none choose a few of these flavors but as the psychologist Barry Schwartz comments in his book the paradox of choices most of the time. People are afraid of making the wrong choice and are often anxious to make these choices our brain has different ways of thinking it makes fast and slow decisions every day all the time decisions are use of brain resources or computational if you want to play with the terms there that certain trivial things like choosing ice cream shouldn't be that difficult and yet they can be difficult decisions Especially when variety and limitation conflict no one makes a decision thinking they'll be wrong or makes a decision that will be harmful in some way and in order to make a good decision it is necessary to have knowledge about the situation Especially when there is an investment of financial resources and the fear of suddenly making an erroneous allocation of resources and to have knowledge of course it is necessary to study and study well done takes time and time is something everyone says they don't have nowadays what people who chose to do The easier which flavors the three scoops of ice cream would have made was probably to reduce the options even though unconsciously they must have ignored the flavors they did not know, preferring to deprive themselves of tasting a new flavor that might have pleased their taste just to continue with what they already knew and it seemed like a safer choice or maybe some flavors you already tried already you know you like what you don't like further narrowing down your options Probably you pondered a lot less Flavors than 30 in practice when you made your decision if you were able to make that decision curious if even a choice of ice cream here is extremely trivial can generate This mountain of doubts imagine choosing a new operating system for your computer considering all the possible elements of considering an operating system most people continue with what they know and even those who choose something different are faced with another mountain of choices that can undoubtedly be cumbersome such as which one to use which interface to use which software to choose not everyone is prepared to deal with this type of situation not everyone wants to deal with this type of situation the phenomenon of destroying Robin that this compulsive exchange of Linux distros trying to find something that doesn't really exist is often an example of how people often struggle with this idea of choice that they may not be using the latest version of something or not using a new environment that they have just finished.
