over the past few years I've generated Millions with Drop Shipping and recently I sold my store for a life-changing amount so today I'll share exactly how I did it and the best way for you to start your own store this year there are three pillars succeeding with Drop Shipping finding a product building a store and getting customers so to begin let's start with pillar number one the main reason most beginners fail on Shopify is poor product selection and I'm speaking from experience because when I started I tested over 25 products until I found one that
was profitable Not only was this extremely frustrating but it cost me a ton of time and money the reason why it took me so many tries is that I didn't understand the core principles of customer psychology and why people buy products online and if you don't understand these you are guaranteed to fail once I learned these principles everything clicked and I finally started making money and now I'm consistently able to identify products with massive potential like clockwork principle number one what's in it for me people buy products for selfish reasons typically two and improve their
lives or increase their status think about the last big purchase you made and you'll find this to be true When selecting a product to sell the first question you should ask is how much value does this provide to the customer and why would they buy it take my winning product for example the Sleep band this is the exact product I scaled past 1.8 million in sales it's a headband with built-in headphones that allows you to comfortably listen to music to help you fall asleep faster almost immediately I knew this product would work because the value
it provides to the customer is massive and it solves a problem that millions of people around the world struggle with so this is the first thing you should look for in any product that you want to sell now the way that I actually found this product was by understanding principle number two don't reinvent the wheel you don't have to be the first to sell a product in fact this will be much more challenging for you as a beginner if you do this if you focus on the products that are already trending you can cut your
learning curve down significantly through reverse engineering simply by studying the stores and ads that are succeeding with this product you can learn exactly what's working for them right now as opposed to trying to figure it all out from scratch when I first found my product it had over 3 million views on Facebook and to some they would see this as a saturated product but I saw it as an opportunity when it comes to finding these products they're literally appearing in front of your face every single day on your Facebook Instagram and Tick Tock feeds and
you can actually trick these platforms into Force feeding you products by engaging with every single ad you see dropping a comment liking and clicking on the website will show them that you're interested in these products and it will allow them to show you much more every single day after doing this for a while you will have a feed that is flooded with potential winning products this is how I found the Sleep band and every other product I've sold in my career and to capitalize off these trending products you have to apply the final and most
important principle to upgrade the greatest opportunities come from finding products that are recently trending that have room for you to upgrade even though someone had racked a million views with the Sleep been before me I knew I could make it work because there was a ton of room for Improvement Improvement they had a low quality video ad and untrustworthy website and poor product images but somehow they were still out here getting millions of views and making sales so to make money with this product all I had to do was do a better job and simply
by making these improvements I scaled this product to over a thousand dollars a day in the first couple of weeks there are thousands of products like this out there your job is to find them and become skilled enough to improve upon them so let's take a look at an example of a product that hits all three of these principles that I would test today so this right here is a seat for moms when they're outside trying to carry their babies around it's very easy to see why somebody would want to buy this product because the
value is extremely obvious and the market is massive there are new babies being born every single day so this is a product that is going to be Evergreen and sell for years to come as you can see this product was launched just a couple weeks ago and they've racked up almost a million views I also think that there's massive potential to upgrade because if we go to their website you can see that it is super ugly it's not trustworthy at all and you can really make make something much better than this with just a few
hours of work it's just a generic scammy looking Drop Shipping Store I know for a fact you can make this product work if you designed a store that was a little bit better and focused entirely on the market of moms at least that's what I would do if I was going to launch this product today finding products can without a doubt be one of the hardest parts of starting your dropshipping business but if you understand these three principles it gets much easier if you want to skip the process and get two hand-picked products delivered to
you every single day by me and my team check out my product research tool viral Vault because that is where I found this product I shared with you today every single day inside of viral Vault we're uploading two winning products with custom video ads competitor data and descriptions and you'll also get access to my private Community with 24 7 coaching and one weekly coaching call with me personally I get on that call to review your stores ads products and answer any questions you might be having along your Drop Shipping Journey so click the link in
the description to get access to that but for now let's talk about pillar number two building your store so after you found a product that hits on the three principles your next goal is to build your store now there are three main types of stores that you can get started with but there's really only one that I would recommend for beginners so let's break them all down the first type of store is the General Store this is a scammy looking Drop Shipping Store with a ton of different products in every Niche you can think of
this strategy used to work extremely well and was actually the first strategy I used to make my first couple hundred thousand with Drop Shipping but it is not what I would recommend today the second type of store is a one product store these stores are amazing and convert extremely well the only problem with them for beginners is that you can put all your efforts into one product and then the product doesn't succeed and then you have to backtrack and start all over just to get everything going again the third option is the hybrid store which
is the best option for beginners because it perfectly combines all the best elements from the one product store and the General Store essentially a hybrid store is focused on one main industry like moms as I mentioned before and on this store we put our main product but we also fill it with a bunch of similar products within that Niche this allows us to have the highest chances of success with that product and if the product doesn't succeed we can continue to test and experiment with other products within that industry until we find one that works
and when we put our attention entirely on one industry we can dig deep and we can learn about the customer Avatar and how they actually make purchasing decisions this is going to put you miles ahead of your competition and truly allow you to get into the minds of your customer in my opinion this is one of the biggest difference makers when you're starting out is being able to understand the people that you're actually selling to because if you can't speak to them in the right way they're never going to buy something from you I actually
found the Sleep band from using a hybrid store to test the hyper store I was using was in the Home Goods industry and I had a variety of products for people to use around the house and even though sleep is not directly correlated with that on that store I was seeing a very high conversion rate and it only took me around four product tests until I found this product that I made Millions with so let me show you two really clean examples of hybrid stores that are running right now this store was actually the inspiration
for my original hybrid store that I found the Sleep band with so I want to show you guys this one first to get an idea of what these stores look like so as you can see they have a variety of Drop Shipping products but it's presented in a very professional and trustworthy manner if I showed this store to one of my family or friends they wouldn't think that this is a Drop Shipping Store this store really comes across as a high-end retailer which makes the customers trust it and allow them to make much more money
now they have a ton of products and have been in business for a couple years so that might seem a little bit out of your reach so I wanted to show you a story that is crushing it more recently with something extremely simple these guys have built a store Focus entirely on gear for snowboarders and skiers and as you can see they launched this product just a couple months ago and they racked up almost 3 million views off this thing if we go to their website we can see that they have around like I think
five or six products they're selling the crash pants they're selling the wrist guards they're selling the knee pads and I know for a fact that these guys are making great money because if we pull them up here on similar web they're getting over a hundred thousand visitors a month to their site and they just started very recently I wanted to show you this example because it shows how you can make a lot of money with a very simple website these guys didn't make anything revolutionary but I know for a fact that they're making tens of
thousands of dollars a month because they found an industry with some trending products and they made a great platform to sell those products on once you've built your store the final step to start making money is getting customers and these days you have three main options Facebook ads Tick Tock ads or Tick Tock organic marketing now I've had the vast majority of My Success using Facebook ads but times are changing going into 2023 Facebook is making it much harder for dropshippers to succeed it's still very possible on Facebook but it's becoming stricter and stricter every
every day so in my opinion Tick Tock has become the ultimate starting place if you're brand new if you have absolutely no money to work with but a ton of time I recommend Tick Tock organic because you can get customers simply by posting videos for free I personally know people making over a hundred thousand dollars a month just from using this free strategy the only downside is that it's extremely unpredictable and requires a ton of your time just to validate the products I mean you could spend one whole month posting videos of a product and
still not know if it's gonna work or not which is why if you have a budget I think Tick Tock ads are superior because you could Target exactly who you want and get nearly instant feedback on the success of your product which allows you to progress so much faster so for the sake of this video I'll share with you a simple strategy to test products using Tick Tock first you have to understand how to make a viral ad the most important thing is to study the product you want to sell and understand exactly why that
ad worked so you can reverse engineer it for yourself to give you an example let's break down some ads that went viral recently so this product got around 4 million views in just a couple weeks and basically it's a tool that helps you build up your forearms and your grip strength so when analyzing this ad I'm noticing a couple things the first thing is that they are basically just showing their progress that they're getting from using this product this ad is telling me a story of somebody who is using this product over a period of
a couple weeks and by the end they end up getting the result that they're looking for so for the customer that is watching this video they're going to see themselves going through that exact same Journey if they purchase this product now let's take a look at something completely different this product right here got five million views in the same amount of time and it's much simpler this product is basically a ball that helps keep your dog occupied and have fun and when I look at this ad as opposed to telling a story they're literally just
trying to show you cute footage of the animals using this product there is one thing that both of these ads have in common though they are visualizing what will happen if you use this product and I think that that is truly the most important thing for tick tock ads so with every product you launch I want you to go through that same exact process and study the ads that have already gone viral the greatest opportunities though are going to come from improving on the quality of those ads or changing up the marketing angle to hit
a new audience for example with that rolling ball every single thing we saw was for a dog but imagine if we took that same product and we advertised it for cat owners this opens up the product to an entirely new demographic and I personally think you'll be able to make it work now to create these ads you can use footage from the internet and edit them yourself or you can use a third-party company to get ads created for you the main two that I recommend are bands off ads and viral Ecom ads of course you
could always order the product on Amazon as well and create your own content which is going to give you the highest chances of success it just takes a little bit of time so if you're trying to be more efficient I recommend the other two options now now to launch a product successfully I recommend creating three to five video ads to start with as for the campaign setup and structure on Tick Tock there are a ton of videos online breaking down exactly how to do that but today I'll just share with you a simple setup that
has worked for me basically you want to set up one campaign at 50 to 100 a day with three ad groups inside of there the ad groups are going to Target the United States and Canada one of them is going to have no targeting and the other two are gonna have relevant targeting options to your product and inside of each ad group you're going to upload those three to five videos with tick tock's ACO feature this is going to automatically test the videos against each other to see which one is going to perform the best
and once you launch your product one of two things will happen either you'll start getting sales and you can begin to refine and scale your ads or you won't get any sales at all and you'll need to analyze your ads to figure out exactly what you need to improve the most common reasons why beginners fail when they launch is poor product selection low quality ads or simply an untrustworthy website so try to pinpoint exactly what went wrong if you failed so you can improve next time this is the process we do our research we create
our assets we launch and then we analyze to see exactly how we can do a better job next time and with every test we get better until we find that first scalable product now when it comes to actually fulfilling your orders there are two tools that I would recommend first de-essers this is an app that plugs directly into your store and allows you to fulfill straight from AliExpress for most beginners this is going to be the best option because of the cheap cost but there's also hyper skew and this app allows you to ship much
faster by submitting your AliExpress links to them and using their alternative shipping line the only downside is that you're gonna have to pay a premium price to get products shipped Faster by them but it will allow your customers to have a better experience so this is exactly where I would start if I was just getting into Drop Shipping this year find five to ten products in the same industry that hit on my three principles build a hybrid store and continue to test those products until you find one that is profitable once you have that profitable
product you can scale and build a brand just like I did now obviously there is a lot more to running a business like this but this is more than enough to help you get started and if you want to learn the more intricate details I have over a hundred free videos on my channel where I literally documented my entire Journey from scratch so make sure to subscribe if you haven't already and check those out and if you're really serious about building a store this year make sure to check out viralvault as I genuinely believe it's
the best resource for anyone looking to get started the last thing I'll say is this just might be the last video that I'll be filming in this setup I just closed on a new home and I'm going to be switching up the scene very soon but if you're stuck around this entire journey in this place I really appreciate you because you are a real day one we got a lot more on the way thank you so much for watching I'll see you in the next one
