2025 Business Planning - How to Dominate The Next 4 Years

For me, more and more mature I got in business, the more I realized I needed to be intentional and have an edge over my peers. And half the time, the edges to be intentional, prepared while most of the people are winging it going to a new year, I want to be intentional. I want to get ahead of it. I want to put a plan together and I want to get as much intel as I can from others who are ahead of me and maybe have years of experience On me for us to be able to

take our business to the next level. So, I'm glad you're joining us here tonight. This will be a short webinar. It's not going to be an hour and a half, probably about an hour, max hour and 15 minutes. And uh we'll go through we got a few different things. Everybody that's on here will get this PDF in a in in an hour you'll have access to this to get the PDF. I'll give you how to get the PDF uh at the end of the presentation. But there's a Few things I want to suggest you do.

Um look, I read a book called Anxious Generation. Tom, we read that book if you remember when we were at the Hampton's that this has become the enemy. If you're watching it on this right now, my suggestion, turn off everything else. If you're in your car watching this on your phone listening to this, if you're in your office, I'd actually like to see some of you guys post a picture and tag me on Instagram To say, "Here's where I'm at, Pat. Uh, but I would suggest you close every single your windows, whatever else that you

have. Close all the windows. Close the door. Tell your wife, "Babe, I need an hour, babe. Or come join me." Tell your kids, "Hey guys, do your homework. Daddy's not going to be available for another hour or mommy's not going to be available for another hour." If you're in West Coast and it's 3:00, you're at work, you're working while you're Watching this, I get it. But if you're at somewhere else that you're watching this, I suggest you give your full attention because we're going to reveal to you exactly what we did in 2020 when the

election took place and everybody was talking about, "Oh my god, I can't believe what's going on." We're going to open up and share with you how much money we've made on YouTube. We're going to share with you strategies on what happened with our podcast and all The different companies that we did, what were we thinking about, why we went through this phase together, and uh at the end you'll get the PDF and we'll also give you a challenge on what we're doing next. Just so you know, while we're going through this entire process, we start

planning very very early for 2025. If you're someone that has big plans in 2025 and you're very intentional, you want to have an edge over your peers, I suggest you fully Stay with us for an hour so we can go through this together. Let me give you an idea of what I've done today. There's a lot of new people that we want to hire with the company. I've done we've been doing meetings all day today. You met with a few different people that we're interviewing today. We did the podcast, of course. My uh advisor from

uh Goldman Sachs flew in. I had a two-hour meeting with him today wondering what is going on. You know, the S&P the last 10 years Did 13%, the S&P since 1930 has done 11%. What's Goldman Sachs position on what you're thinking the S&P is going to do the next three to the next 10 years and he broke it down for me on what they're thinking, what their chief economist because we're making a lot of big moves right now. So, having said that, let's go through today's presentation of no matter what. And the reason why we're

calling it no matter what is to tell you no matter who's the President, I'm winning the next four years. That's the mindset. Okay? That's why it's called no matter what. So, let's go through it. There are three types of people that are watching this podcast today. The first one are the delusional. What's the delusional? You're either delusionally worried that Trump's the president or you're delusional and you're overly optimistic that everything's going to be perfect. Both camps are delusional. Okay? When Biden got elected in 2020, I had so many delusional friends that thought it was the

end of the world and they were discouraged, not coming to the office fired up. They kind of took the whole month off, took the whole year off and they waited for 2021. They were all, "Oh my god, it's going to be so this and so that." That's part of the delusional camp. It's not a good camp to be a part of. Whether it's both positive and you don't You're not paranoid about some things that can go wrong or you're overly negative, paranoid, and you don't think anything's going to go right. Then you have the indifferent.

Ah, see what's going to happen. Ah, let's see what's going to take place. I don't know. I'm kind of watching this. Let's see what this guy's got to say. I mean, I watched the podcast and I got the text or I saw some of the Facebook or Instagram video. I'll watch to see what you have to Offer, Pat. I'm indifferent. No problem. We'll entertain you and you'll get educated as well on some of the stuff that's working for us. But then you have the indifferent camp. Then you have the enlightened. This is a community that's

saying, "Listen, I don't know why, but I'm ready to light it up. I want the next four years for me to be a special four years. I want to do what the rest maybe are not willing to do. I don't want to wing it anymore. I want to play Ball." Or you're like, "No, I've never winged it, Pat. The last 10 years I've been committed. I just want to get a little bit more ideas on what you guys are doing that can help take us to the next level." Either way, it's great to have you

on this hour free webinar with us. Now, outcomes of this webinar, few things. Great companies have failed during great economies. That's a fact. Struggling companies have thrived. New companies have thrived in bad economies. Great company operators, great business operators thrive. No matter what the economy is, just doesn't matter who it is, we're going to thrive. And I'll show you some data why that's true on what's going on. Few things about 2024 and what happened this year. So far we had several strikes. You guys remember the long shoreman strike, Boeing, Hollywood, UPS, Kaiser, fraudulent crime, employment

data from the US government that wasn't accurate. And then they Corrected it, what was it, two months later or three months later in some cases. And they did that several times to the American people. Yeah. And then we were like, oh wow, so many new jobs being created three months later. Real small like, well, that wasn't really fully accurate. We were 150,000 jobs off multiple times. but didn't have to fully report it to us because it was 3 months Later. Trump assassination attempts feels like it was yesterday. It was 5 months ago. NFIB small business

owner optimism 33 consecutive months below the 50-year average of 98 as of September of 2024. Uncertainty index increased by 11 points to 103, the highest recorded level. This is 2024. And when you think about the small business optimism, it dropped. If you look at this here, the small business optimism was doing great from 2016 to 2020 and then massive Decline. Of course, some of it was COVID, but some of it was just what the economy was going through. So, there was not a high level of optimism for this score that we've been measuring since 1986.

We dropped below 100 for four consecutive years. Now during the time a lot of people you watch let's just say you watch Kramer or you watch MSNBC or you watch some of the business channels right they'll talk about well look what Nvidia's doing look what all these guys Are doing and sometimes you'll be confused because Wall Street did good the last four years but there's a big difference between Wall Street and Main Street when we look at Wall Street pandemic driven inequality right Main Street took a hit millions of jobs lost businesses closed down 200

businesses in 2021 permanently shut down. These are husband and wives. These are families that passed the business down to their kids, shutting it down permanently. They Took it. We're not talking about that a lot. That was just three years ago, by the way. Rising consumer debt. Main Street households turned to credit card debt and loans to manage bills leading to a record high trillion dollars in credit cards. That's just a year ago. On top of that, skyrocketing prices. You got wage stagnation, inflation surge, investor profit, renter struggle, eviction wave. This is all going on the

last four years. Now go to Wall Street. Stock market boom, new record highs, S&P, NASDAQ, Apple, Amazon, Microsoft, all this stuff that's going on. Massive corporate profit, venture capital, IPO frenzy. This is 2020 and 2021. All the guys that were starting Spaxs. If you remember Tom, we used to always talk about specs and if I'm not mistaken, we almost did a spec if you remember that. Yeah, we had a full presentation and the guys came out to us and sat down. It Sounded very very interesting. But uh I think you wisely passed on that one.

How close were we of start of doing a spec, Tom? Probably about a week. They were they were compelling. They were out there. By the way, we weren't alone. How many people were out there and maybe people watching where the spack they came and presented to you? But there are very very very few. I think it's less than 10% of spacks are actually positive. It's true. And I remember the meeting, you know, when we made the decision that we're not doing it, we were in Bokeh. If you remember that meeting, uh, Sapala, all the Gavar,

all those guys were there. Afterwards, we're like, let's go out. You and I spent time. I'm like, Tom, I don't think we're doing a spec. And we made the decision collectively and we moved on. But a lot of people did. Government stimulus boost, right? Trying to make sure Wall Street was Doing fine. And then aside from that, additional main street struggles that we had at the time, credit card. We are now at $1.166 trillion of credit card debt. The BNPL buy now pay later. Oh, what a great idea. Buy this and you can pay it

later. The delinquency on that was insane, right? They're showing the fact that the buy now pay later market continue to grow with over 360 million users worldwide. This figure is expected to grow by to 900 million by 2027 Indicating 157% increase. But if you don't pay it back, the rates on it is ridiculous and a lot of people couldn't pay it back. So Magnificent 7 stock during this time was crushing it. The Apple, the Microsoft, the you know Google, the Amazon, Tesla, Nvidia, Meta, all these guys, they dominated. 2020 Mac 7 market cap was $6.8

trillion. You know what the market cap is today? 11.9 trillion. A 75% total increase over a 4-year period. That's a lot of money. So Wall Street did fine. Wall Street didn't feel a lot of the challenges and across the whole weighted average return of Max 7 stock across the period exceeded 200%. Nvidia up 783. Tesla up 829. Did you see Musk's net worth? I don't know if I saw M. It was roughly around 3 to 350 billion. This is the richest he's ever been. We've never had a person worth $300 billion, $350 billion. And do

you think Elon's got a plan with all the things he's doing the Next four years? He's not happy about what Sam Alton did with OpenAI. He's got some big plans with Twitter X. He's got big plans with Tesla, with SpaceX. What do you think Elon's network's going to be in four years? Right? Think about how he's processing the next four years. Combined revenue stood at approximately $1.4 trillion. It's now $2.3 trillion in revenue. In revenue is what we're talking about now. November 5th, we're doing our deal, Election night event at our new building. We have

2,000 people there live. I don't know what time it was. 12:30, 12:00. We called it very early in Pennsylvania, Georgia, a couple other places. And North Carolina, we called them early. We had the math in front of us. We didn't take risk. We weren't foolish. The math said, and we called. Special night that we had that night. I'll give you some data you won't believe. But what happened? Trump won. Some thought it was going to be Kamala. Some thought it was going to be Trump. Trump ends up winning. What happened since then? And today's what?

Today's the uh 19th uh election night was what? November exactly two weeks because it's Tuesday. Two weeks ago today, you're getting ready to find out who's going to be the president. Two weeks has already gone by. What has happened last two weeks? Here's some of the things that's happened. Trump's president-elect stock Market hits record high. Migrant caravan at border dissolved. Hamas calls for end to war. Bitcoin hits record high. Putin ready to end Ukraine war. Qatar kicks out Hamas leaders. EU will buy gas, not Russian gas. Although there's a war possibly going on today with

Ukraine with the missiles that we heard with Biden. This just happened last two days. Then you have Russia. Putin says they'll sell oil in US dollars. Zillinsky phones Trump and Iran. New York City mayor ends Vouchers for illegals. Mexico to stop migrants at US border. China wants to work peacefully with us. Big US companies to move out of China. And all of that leads to future looking bright. However, however, however, be fearful when others are greedy and greedy when others are fearful. All of us have heard this quote by Warren Buffett before. So today, there's

a bit of an element of greedy. Oh my god, everything's going to be fantastic. Everything's going to be Great. I don't have to do anything. The next four years is going to be incredible. Right? Incredible. Sometimes, believe it or not, when it's the other way around, we're more prepared. We're more intentional. When it's you're fearing like what could happen, sometimes when everything is good, you're a little bit casual. I've heard fear sharpens listening. And right now, not a lot of people are afraid. They're a little bit too calm, which Means it's not good if you're

too casual, but it's great for some of you that are the complete opposite of what everybody else is going through. Now, Tom, do you remember when four years ago, I don't know, it could have been December of 2019 or could have been December of 2020 when I came back from a trip Cancun, you and I went and met at that breakfast spot if you remember, right? January 11, 2021. January 11, 2021. We left that night, that day. Then we went and had dinner together at Oceaner in Dallas. If you remember that dinner, me, Jen, you

and Kim, right? Then we went and did a strategy session together, you and I. And we sat down. I said, "Tom, at this point, Biden's president. A lot of people are worried. They don't know what's going to happen, but we have a plan. And here's what we want to do." We wrote it out and we went and executed It. At this time, just so you guys know, we had come from a year and a half prior to that of trying to sell our business, and we did not succeed. And the buyers came in. It was

probably a year prior to that. buyers came in and looked at the company and they said, "Well, uh, we're not interested in this company without you." I said, "What do you mean?" He says, "Well, we talked to all your employees and we realized they told us you're here every day. We're not Interested in buying a company if you're here every day, especially if you don't come with it." Like, whoa, that is not good because we don't have real business that can exist without me. We got to do something about this. Tom comes in. We put

a few things in place. Okay. We saw people worry and panic. uh shadow bans on the mark. Everybody was talking about YouTube is shadowbanning. YouTube is giving strikes. YouTube is closing the channel. YouTube is doing this. Everybody was in this frenzy about the fact that their YouTube's being taken down and they were all worried. Decided to improve content. We made adjustments. We moved to Florida. We sold PHP when rates were low. You remember when we sold it? We sold it June 27th, 2022. Where were we when we sold it? We were at Monaco. We thought

we'd be selling it on the um uh 20th, the week before, right? But it took a week longer and we had already had the pre-arranged Trip where you were recognizing all of your top guys or your amazing multi-off owners, great entrepreneurs in their own right from PHP and you had paid for this massive trip and brought all of them to Monaco and we had to close a deal in Monaco. Well, by the way, Tom went a week. How much sleep did you have that week? Uh 46 out of I was awake 46 out of 48

hours for the closing window. awake 46 out of 48 hours, Nine time zones away from a lot of people in the United States. The night when we had to go collect all those 54 whatever the number was. We're calling people in Puerto Rico, waking them up at 3:00 in the morning. Wake up, Homeberto. We need a signature. What are you talking about? All of our all of our shareholders and spousal consents, all of that. But it was part of the plan that we had during this period. And when Tom and I Had that meeting in

2021, I said, "Tom, we need to hire five new seuite executives." That's exactly what we ended up doing. And I sat down with my family when I saw in 2020 what was going on. Uh we decided to move out of Florida. That's my son right there. If you look at the bottom uh right picture, it's my son. When COVID happened and they did the non-essential, the essential, remember that whole thing that they were doing? All the kids were Going to work and like, man, I don't know where to go. Parents don't know where to put

their kids. My kids were at the office every day. We chose to move our family to Florida. And we had three kids at the time. We ended up having to fort because my wife and I have been married for 15 years. We have four kids, born in three states. Each time we moved, my wife was pregnant, five or six months. So, our fourth baby, Brooklyn, was born. While we moved to Florida, we Would take, my kids were required every day at the office to make 52 shots a day of basketball. Uh, read an hour of

a book that I would choose for them and one hour of, uh, what do you call it? Uh, uh, documentary they would watch. And couple of the schools my kids were going to, I was not too happy about it. I changed schools and u, kids were at the office constantly while this was going on. By the way, why am I sharing this with you? Because sometime when we Do business planning, all we're thinking about is for ourselves and our business. We don't think about there's planning for our kids, there's planning for our marriage, there's pl

planning for our wife. Tom's daughter just got accepted to go to a a school that she's been meaning to go to for a long time. And out of 1600 on her SATs, we were somewhere in the world. I don't know where we were when we got the report of what she got on her SATs and we Celebrated together. you got 1560 out of 1,600 because her dream is to one day be assistant manager of a major league baseball team. She loves baseball and so she had to go to a school and Tom would always tell

me this is what she wants to do. This is what she wants to do. And they would sit there and plan the best schools that you can go to that's about statistics and data. One of the best schools is XYZ school. And her daughter her his daughter went to that school Because they're so intentional about their planning. That's family. This is me. Look at the suit I'm wearing. By the way, you like my business shoes? You like my business socks? Look at my tie in my jacket. This is co season, baby. Everybody was on Zooms

and as long as you had a suit and a tie on above you, you didn't know what person was wearing below it, right? So, strategy meeting with Tom. We do that. We build a bench. We hire five seuite executives within a Span of how long, Tom, when this took place? It was 90 days. We did like uh 60 days of recruitment, 90 days of hiring. And we had a a full bench behind you. We had a full bench behind it. And then was at the office every day, seven days a week. co people were worried.

2021 became the greatest year we ever had in our life. We sold the business in June of 2022 when money was cheap and then from there this was the evolution. This Was our company in Dallas headquarters and then we moved to Bokeh. Then we bought the other building which I'm in right now. Then we bought another building that became a comedy club, a cigar lounge and we have two bars in there. We're about to open up a private cigar lounge in that place at 590 Live. We're excited about that. And then we just recently bought

this property, 12,200 Cypress Creek. If you see that, it's one of the last properties you can Buy on an airport with two hangers where you own the land. It's not a land lease with $7 million of brand spanking new upgrades to that place, which God knows how many events we've already done. But what we're going to be doing with this place is very, very exciting. But this was all part of the plan. Again, why am I sharing this with you? You got to be thinking about this and saying, "What are my next 5, 10, 15

moves?" I'm giving you ours. And I'll tell you exactly what We did here in a minute. Now during 2020, I wanted to start a podcast. I was doing value 10 content around business and some interviews, but I said I want to start a podcast to talk about current events, sports, politics, business, economy, anything. Pat, you should never talk about politics. I get it. Even some of my competitors said everything with VIM is going to collapse because the moment you go politics, You're going to lose an audience. I said, no, that's not how it works. Here's

what I've learned from hanging out with people and I have dinner with. They want to talk about sports. They want to talk family. They want to talk politics. They want to talk money. They want to talk this kind of stuff. They want to debate. I said, "Why can't we create a platform that we can have these types of conversations?" So, we did. Nobody knew about us. We had our first Live. We had 57 people on with us. So, October 7, I want to give you some numbers here for you to pay attention because this was

part of a strategy. We had just started this podcast a few months before election. So, think about it. election night. We started this a few months before that. From starting the channel uh I want to see what the numbers are. Check this out. So, we started a channel July 8th, 2020. And then through July 8th to November 5th, The YouTube channel made $2,800. We're becoming rich in a big way. She's laughing. Ro's Tom's laughing right now. But the numbers I'm giving you at the time, November 5th, we had 28,300 subscribers. By the way, for the

last 28 days, election November 5th, 28 days, the channel during that 28 days total got 488,000 views. The night ends with election night. I told Tom and I told Adam, I said, "2024 is going to be our year. You'll see." Concurrent viewers that night, we had 6,700 people that were with us at the peak. Now, let's go to what happened here. Now, October 7th, 2024 to November 5th, 2024. That's the same pattern of 28 days. The last time, four years ago, we got 488,000 views. This time, we got 23 and a half million views. That's

just this channel. Subs, we had 28 uh.3,000 subs. This alone is now 2.3 million subs. AdSense, we had made 2.8 $2,800. This Time around, we made $2.5 million. not sponsorship, just YouTube AdSense. This was part of the strategy. PBD podcast went from just being one of five million sub podcast to being a number one podcast on Apple and on Spotify and competing with some of the other guys that are out there. Okay, so this is now PBD podcast. Meanwhile, that's what our live was on the left. That's me. That's Adam. That's Tom. That's Jara. That's

Matt Sapala. That's Tom Zenner. were Sitting there and you'll see in the back joker's there. I got an Armenian and an Assyrian flag. I mean, that's pretty wild. We don't even have a US flag. Maybe the US flag was on the right that you couldn't see. That's four years ago. Look at the right. On the right, our podcast YouTube just sent out an update that Hollywood Reporter, Vanity Fair, and a bunch of people wrote about. We were the number one live stream worldwide that night. Our peak, we hit 283,000 concurrent viewers. is what happened that

night. We put a million dollars into that event that you see on the right. We had people coming from all over the world. We had guys that bought $12,000 tickets coming from Australia. I said, "Why do you care about the US election?" He says, "All I wanted to do is I wanted to be here because I've been watching this podcast for the last four years. I had to be here today." I said, "But you're in Australia. Do you remember this guy that came from Australia?" Completely. NBA players were there. MLB players were there. People that

bought their own tickets showed up. It was the most incredible event that we had just two weeks ago. Now, let's talk value tamement. Value tamement was another channel that we had at the time that I wanted to grow Value Tamement in ways we Hadn't grown before. These are some numbers for us. During the same 4-week period, October 7th to November 5th, Value Tment at the time did 9.9 million views. We had a total of 2.6 million subs at the time. And at from the beginning of Value Tamement, 2012 till November 5th, 2020, total we had

made 1.8 $1.2 $.2 million. Now go to value tamement. The last four weeks, October 7th to November 5th, same exact pattern. We're comparing it. It did 126.4 million Views, $6.2 million subs. AdSense, $6.4 million. That means the last four years, just AdSense, we made $5.2 million just from this right here. By the way, here's an interesting stat for you. From 2012 to 2023, we got a billion views. Year to date in 2024, we have a billion views already this year. Think about that. This whole thing was intentional that we sat there and we used the

the business planning method that we used with the 12 Building blocks. We sat there and we put it together. Here's how we're going to get this done. Four years later, those are the results. Now, merch. Everyone's like, "You guys, I see all this future looks bright merch." Four years ago, when it comes down to merch, you know how much merch we sold? Barely anybody bought our merch. My own family wouldn't buy the merch. We sold 1,200 units of our merch four years ago. You know what else we didn't have four years ago? We Didn't even

have Future Looks Bright four years ago. It was I'm an entrepreneur. Future Looks Bright just started two years ago, year and a half ago. If you think about it, this year alone, not counting the last two months, we've sold 72,000 units, 60x in merch. Merch alone in our eyes will end up being a unicorn probably in the next 3 to 5 years. We'll be selling a million piece of merch here very soon because we have a specific plan and investment that We made into our merch with the plan of wanting a million people worldwide sporting

future looks bright. By the way, if some of you guys are watching right now saying, "Oh my god, you know, all he's doing is selling and all this stuff." No, no. This was a plan and we shared it with the world and the right people bought. same thing you need to be doing as well. What is your plan? Do you have it? 2020. It's going to be like this. We're going to wake up. It's 2028. I'm 46 years old right now. Just yesterday, I got out of the army. If you told me when I got

out of the army, June of 1999 that I'm going to be 46 years old like this, I'd say you're full of it. 26 years has gone like this. I am 46. Okay? It's a shocking the fact that the next four years is going to go just as quick. So you can sit around be like, "Well, I got to watch the game. I got to do this." But those of you that are tuned in saying, "Are you freaking Kidding me? This is what they did last four years." And by the way, think about what our plans

are the next four years. We're not going to unveil it today, but we'll share with some of the folks on a different thing that's coming up here soon. Let me continue. Tom, do you can you share with them what our conversation started with on why we decided to build benew.ai? How did this happen? Well, it started with during an election year, you we're looking around And we're wondering, you know, wouldn't it be great if you could figure out like what direction the news is coming at you. You you go to MSNBC in the morning and

you see, you know, those the, you know, Bip and Bop, we know who they are. I'm not even going to say their names, but we know what direction they're coming from. Every year they're throwing it from that side. We said, 'Boy, wouldn't it be great if you could understand the news and and see stories That were interesting to you, like I want to read about that and understand what direction it came from and be able to maybe select the moderate or the right and and see the perspectives that were being thrown around. We said, "Wait

a minute, what if we got a bunch of AI engineers? What if we build that algorithm? What if we did that? What if we pulled all the news stories together and rather than just giving people yet another aggregation source, we give them Aggregation with a viewpoint and an understanding of where it's coming at them. And what if we let them select their favorite topics for a subscription? And what if we let them now see their own favorite homepage with all of the things that matter to them? And what if we put a incredibly powerful AI

engine? I remember you saying to me, Tom, could we have an AI engine that you could ask questions about the news and pull on the news from the news? And I Said, Pat, I think we could do that. I think it's a great idea. And so, how many engineers we have working on this? We put it together and it became vtnews.ai where you go, you can subscribe, you have this powerful AI engine to search through the news and you can see exactly where direction is coming from. But this was never planned four years ago. The

vision was clear. This did not exist four years ago. We wanted this for Our podcast. We build it to share it with the world. But we use this product all the time ourselves. Our crew uses this all the time again. But knowing the fact that we wanted to compete in marketplace as a podcast, we said we got to put this together as well. Another one of those ideas that just came about because the vision was clear. Let me continue. Frustration was the mother of invention. That's right. Manct did not exist in 2020. So when you

hear us talk about hey man, man, MCMI, what's man? Well, you know, 7 years ago, 8 years ago, I'm talking to this lawyer and I have a 7-minute call with him. He builds me for 15 minutes or whatever he build me for. I call him. I said, "Why are you why are you billing me for this much?" We only had a 7-minute call. I have the proof on my phone here. He says, "Pat, I'm a lawyer." I said, "It doesn't roll up this much." He says, I said, "What do You charge by the minute?" He

says, "We don't charge by the minute. It's by minutes roll up." I said, "I want to be able to ch pay you by the minute." He says, "Nothing like that exists." I said, "What if an app like that existed where we can pay people by the minute no matter what their background is?" I come to you, we had a conversation at the time. We're going through building PHP and Bamboo. We're like, we don't have the time to build it right now. Three Years later, we start, we introduce MENC where you can literally ask me a

question. I can respond back in audio video. We can have a 15-minute call together. Here's what happened to it. 2021, there was only 28 completed MENCTs that people paid for it and somebody responded. 2022 551 2023 2593 2024 year to date this is as of November 1st 36,968 questions have been asked here. Why is this doing it this way? Because four Years ago we had a plan and so the response rate is higher. People get to ask questions. I'm paying you. You have to answer me because I'm paying you respecting your time. We're on LinkedIn.

I'm sending all these messages nobody does. Again, this was part of the plan on Minute. You can literally right now ask me or Tom any question. We will respond back to you in audio. That's the app that did not exist 5 years ago. Wasn't even something that we were Actively driving in 2020. And right now, it's grown exponentially for us. Let me continue. Bed David Consulting didn't even exist four years ago. There was no bed consulting in 2020. Now we got 55 full-time employees with Emined David Consulting that we client we sit down with clients

and we do engagements 10,000 clients nearly from 60 plus countries that we do engagements with and we have our flywheel what we do for them. Vault conference 2020 2019 we did our first 420 people showed up 2020 COVID happened we had to cancel it was virtual 2021 780 people showed up 202200 2023 24 this year 5,000 plus people in attendance at Palm Beach Convention Center it was the most intense place for 4 days we spent time together but this was part of the plan four years ago this is not including recordings and all this other

of and Dwayne D. Rock Johnson was with us at this event. Last year, Tom Brady was with us. Vault conference, this is 2019, okay? 400 people. That's in Dallas. This is Zoom. Nobody was there with us because it was co it was shut down. 2021, that's us in diplomat. 2022, 2023, and then this is 2024. If you were in there, you know how that event was like. It was something else. Let me continue books again. First was your next five moves. Then it was choose your enemies wisely. Then it was the fiction Book. Every one

of these came out intentionally timed because of the plan. Okay, let me go to the next one. When you look at this, this flywheel is all the businesses that feed each other. We didn't have this four years ago. Four years ago, I'm building an insurance company. I'm not even thinking about this four years ago. But after election night and Biden winning, I sat there and I said, "We got to put a big BL plan together." and the rest is history. Everything gradually came about together. We knew where we wanted to be in 2024. We went

and said, "We got to bring this person. We got to invest in this. We got to move over here. We got to do all this stuff." And throughout the process, new ideas came about as well. And obviously the business crew today, I'm sitting with uh my guy from Goldman Sachs. I said, "What do you think this whole line holding company is worth right now?" And he gave me a Number. I'm like, "Very interesting. If I told you what's going on over here beyond closed doors, most people wouldn't believe it. But we knew we wanted to

build this four years ago. This whole thing I'm sharing with you is what you're going to be doing between now and the next four years. It's got nothing to do what we're doing now. Few things that is important. Four years ago, we're sitting there and I made a list. When we do our business Plan, there's a certain 12 building blocks I follow with our business plan that we do. One of the key things that we write down is who do we want to build alliances with? And we wrote down a list of names. Okay. Four

years ago, I had never met Dana White. That relationship was built. Four years ago, I had never met Dwayne Johnson. That relationship had been built. Four years ago, President Trump and I had never done anything. President Trump came and he Sat in this chair right here when we did the interview a month ago, whatever the timeline was, but 40 Secret Service people here, two helicopters, ambulance, fire trucks. My own wife and my kids couldn't come. And they said, "Hey, we know who you are, but president's in here. You got to wait a few minutes. Please

park across the street." But four years ago, it was on the list of people that we want to build alliances with. One of the most important things that Has to be in your business plan was alliances. When I met Tom the first time in 2007 2008, we've known each other now nearly 20 years. My pastor said, "I got to introduce you to the smartest guy in the church." I meet him. Another guy in the church says, "You know how much that guy gave to the church?" We read this one thing that they were raising the

top 25 donors, whatever it was. He says, "That guy standing over there gave 660 last year to the church." I said, 'What's the big deal about giving $660 to the church? He said, 'I had three zeros to it. I said, 'He gave $660,000 last year. That's that guy. He never told me this. Another guy that was there told me this. Like, wow. That's that guy? Yes. We had lunch, walked away. Then our wives who were part of the same Bible study together at the time says, "You got to you guys, we got to introduce the

husbands. We don't know who they're talking about." We meet Again. I said, "Wow, very interesting." Tom and I become very close friends. We travel I don't know how many places do we travel to together. I think we've added up that there was like 52 places in four years and countless and you know early stage we were sharing the hotel and it was just amazing but conversations to like midnight 1 a.m. all the time. Big thinking. By the way, let me tell you how we were Tom just so you guys Know this to tell you how

special of a guy this is. We're in Arizona. We're at this Inc. 5000 conference. We had an incredible time. We're playing poker. It's where we meet Mayor Maso. Why we ended up moving to Texas. One of the reasons was because he was recruiting us to Frisco, but that night everything is over with. We go to the bar to sit down. I don't know what bar we went to. I see Tom over there and I see a girl approaching me at the bar. I'm like, why Is this girl got a smirk on her face and walking

up to me at 1:00 in the morning? She walks up to me, very attractive. We start talking. She says, "Is that your friend?" I said, "Yeah." says, "Is there any reason why you know your friend and my husband are hugging each other and crying?" I said, 'What the hell is going on over here? It's kind That's your husband? Yeah. By the way, tall, goodlooking athlete type of guy. I said, "Listen, I Don't have a clue what's going on over there." And then we see both of them walking to to us with their arms next to

each other. Literally, I'm telling you this what time 1:00 in the morning, I'm assuming this is. And then they come, they're still crying. They they don't even see us as if we don't exist. I said, "Hey guys, is you guys good?" He says, "Yeah, very good." I said, "What just happened right now?" He says, "Tom just shared his testimony with me and he Shared a gospel with me and I just gave my life to Christ." I said, "At 1:00 in the morning at a bar." Yeah, but if you only knew my story. This guy was

a former Major League Baseball player. That is Tom, by the way. But the point is when I met Tom and all these traveling that we did, Tom didn't know this. I knew this and it happened three years before even this took place. I said, "I got to recruit Tom to come and be one of my executives in the company." I knew that. He didn't know that one. I couldn't afford him three years prior to that because it was 2011, but I knew kind of I could eventually afford him. And when we sat down, the interview

was done in a H1 yellow Hummer outside of a small sushi place in Granada Hills, California. Look, should I share with them how this whole thing took came about? So, we're sitting there talking and I'm like, "Tom, I I I don't know if I can afford You. What what is the salary? Tom gives me the number. That's the We're 12 feet away from each other cuz the number he says, listen, but that's me. I mean, that's what I got to do if you want me to come here. I just sold one of his businesses. He

was a free agent for the first time in a long time. I said, "Yes." And I'm like, "Tom, I know you don't see how much money can we can make in insurance." I said, "Would you be Okay if I log into my uh Chase account so you can see how much money we made last money can go through?" So, he says, "Yeah, sure. Go ahead and do that." I log into Chase. I hand him the phone. He sees the deposits for the last 30 days. He says, "You know, honestly, I think my salary needs to

be a little bit high here. We had a funny moment together, but Tom came in." That's 2011 when I knew I wanted to recruit him. But it took me Three years until I recruited him. He came, became the president of my insurance company, raised the first million, raised the second 10 million, and then without him, we don't sell the business. He was a very important alliance I wanted to recruit. Who's on your list of people that you want to recruit? I have certain names I want to build the next four years. Who's yours? Number one

is Alliance. Number two is enable. I I looked on ways on how I can Enable myself and others, okay, to take the business to the next level. Very important. I did not want to have any associations that couldn't help us with this. Who can enable us? What relationship can enable us to go to the next level? I learned in life, you're one relationship away from your life changing one. One great relationship in your life that believes in you and you're loyal to them, your life could change. One, that's all it takes. One Relationship. Dana White,

nobody want to let him UFC go anywhere and fight. Dana White goes and calls Trump. Trump says, "Come and do your fights over here." He does. Look at their relationship together. Take Trump out of that relationship. Where's UFC today? We don't know. One relationship. Think about one relationship. What did it to them? That one relationship could be Dana to Connor, Dana to others. Who's that person that can enable you? That Relationship again that you want to pursue. Number three, sequencing. Sequencing is steps to go through the process. What do I do first? Then what do

I do next? I knew I wanted to have Tom come on board. I knew I wanted certain alliances that I wanted to build. By the way, 2024 election, what did Trump do? He built a relationship with Tucker that he had. Tucker goes with Elon on X. We made a hundred million dollar offer to Tucker. He said No to us. He goes to Elon. Tucker, Elon, and Trump build an alliance. Vivet gets in there. Tulsi gets in there. RF Kennedy gets in there. Look what happened election night. These are all alliances that took place. Same way

they built it. You got to do it as well. So, sequencing is something, Tom, we talk a lot about. Exactly. And making sure that there are true believers walking along with you in that sequencing. You get the sequencing Right with the people that are true believers in your vision. And now you're going to get the momentum and you're going to be driving. So for you, if you're sitting there, think about if you're playing Monopoly the game. Okay. What do you want to buy first? You know how some people play and they don't buy anything? They're

just trying to go pass so you get cash. Is that the right sequencing? You know how some people if you buy you buy Vermont for 100 bucks? I'll come in and I'm my dice. I'm like, "Hey, you bought that for 100 bucks. Will you sell it for 200?" I just Yeah. Boom. Now I roll the dice and I land on the other one. Now I got two blues in one turn. Sequencing. This is all sequencing. Hey, I'm going to have all the uh you know, I'm going to hold this green North Carolina because I'm going

to negotiate and trade it with you for Marvin because I'm going to have all the yellow on that corner cuz it's 150 per House and it's more rent than the one on the Kentucky and Illinois. That's what everything is sequencing just like it is in a video game in in Monopoly. It is for the next four years as well. So, next urgency. Moving with urgency. We're doing this business planning no matter what webinar. What is today's date? The 19th. By the way, who the hell is talking about business planning right now? Most people are not

even thinking about business planning till December 29th, 30th. And December 31st, they make some new year resolutions. Some people wake up on the first day they do it. You're on this webinar. How many people are on a webinar, right? I'm willing to bet out of everybody that signed up, probably only 20% of them are on. How come the other guys didn't get on? That they're not thinking about this. Ah, I still got a lot of time till 2025. Urgency. Most people lack the urgency of coming out. Self-aware, knowing what You're good at and what you're

not good at. I'm interviewing a guy today. He asked me a very interesting question. Says, "What are your biggest challenges of building a company?" When you go through, I said, "I got a leftrain side and I got a right brain side. I love Matt, but I'm also creative, but I'm self-aware of what areas I do well and what areas I need to rely on my executive team to get it done." for you self-aware of yourself. Is it Procrastination? Is it distraction? Is it the fact that you get stuck on the phone going through stories and

you're stuck for 45 minutes to an hour? Is it laziness? Is it sleeping in? Is it smoking weed? Is it doing too much drugs? Is it you drink a lot? Is it you got a gambling habit nobody knows about? Is it you're too sensitive? If somebody rejects you once, you're like, "Oh my god, that's not fair." Is that what it is? What is you're You know it though. I Know me and I've known me over the years and I've had to address it every single time. Even me right now for the next four years. I'm

self-aware what I need the next four years. You ought to be as well. That's a big part of it as you're going through it. Tom taught me one of the biggest lessons in life. I couldn't believe when he taught me this. He was 52. He told me, Pat, it took me 52 years to realize I make more money where I'm the number two in a company than number One. I said, "What? Who says something like that?" He says, "I'm a better entrepreneur. If there's a vision that I'm going, I'm going to be able to be

execute that and be a better COO helping that company than the CEO will be. Think about being aware of that and then coming in. Every business we build, Tom's been a part of it. It doesn't happen without Tom. That's because he's self-aware. Next, ultrroactive. Don't wait another day or a week or whatever. I'm making a decision today. I'm taking action today. They're waiting. I'm doing it right now. I got to go figure this thing out. Go today and do it. Don't wait till tomorrow. I used to always tell my guys the now mentality, not the

tomorrow mentality. Use the word tomorrow less times moving forward. Babe, we'll do it tomorrow. Guys, let's follow up tomorrow. No, replace tomorrow. If you use tomorrow, the word a thousand times this year, next year, Minimize it to 500. If you use tomorrow, be selective. Use now. I'm not waiting. Let's address it now. Can we figure it out now? We just hired a new CTO that's with us. One other thing I love about this guy, you know who I'm talking about, Tom, how is he when something that needs to happen and somebody says, "Well, we can

get this done by Monday. We can get it done by tomorrow." What does he do when it's really, really urgent, he is As steady as when he's just sitting there planning with a blank sheet of paper and he drives the people effectively and it gets done. Yeah. And it's now we we'll do it right now. It's not a big deal. We'll take the next two hours and get it done. Now, guys, we got it. Give us a couple hours. We'll get back to you. The now mentality, right? If you got big plans in 2025, where

you want to be in 2028, that's the now mentality. New way of Thinking. So, here's the key when I said new way of thinking. So, you know, uh uh my advisor and I are sitting down together and I told him, I said, "Look, here's the vision of what we're building." I've shown the entire flywheel. I said, "The vision is for us to hit this number by this time." I said my goal and how you can help me is instead of doing this in 20 years is by doing it in 10 years and instead of doing

the goal that we Have for five years to do it in five years and the goal that we have in five years I'd like to do it in two and a half years. I said if you are able to help me accelerate this process guess what you make more money because that money is going to be managed by somebody. What happens to yours? Says no I totally get it. I said, "Whatever else you're doing, another thing I want you to consider is who does Pat need to meet next. It could be an investor. It could

Be a talent. It could be a technology expert. It could be somebody that was a big CEO 20 years ago that's been retired that's worth $8 billion, but would be a good adviser and mentor to me." I said, "Help me find those guys and build those relationships." Like, you know, I never thought about it that way. Goes away, executes. Every single time we went to New York, built some relationships because of what he did. New way of thinking. your way of thinking. If you Look wherever you are right now with your job, whether you're a

content creator, your podcast, whether it's YouTube, whether it's your weight, whether it's your marriage, whether it's your kids, whether it's your confidence, whether it's your business, whether it's your income, whether it's your savings, whether it's whatever you got, you are way you are today because of the way you think today. What new way of thinking do you need? Then the question becomes, how do you get that new way of thinking? One of the ways that worked for me to get new way of thinking is by being part of different strategy sessions and masterminds. Tom many

years ago introduced me to this thing called Vistage. We used to sit in Vistage and it was four things everybody had to say. Do you remember that? What was one is your personal life, one is your health, one is business, and what was the other One? There was one other one. It was like um crisis if you're going through something. Correct. And how do I and how do I Yeah. And I'll never forget people would go up. It was very private. People would go up and say health. I'm a seven right now. personal life I'm

a one or marriage is in shambles business is a nine and my how do I is how do I fix my marriage I was like whoa man that's Pretty wild that you remember these these steps remember some of the ones that was very and of course everybody's keeping it to each other but it was a new way of thinking I saw one guy right there says hey if I don't get a half a million dollars in the next uh in the next two weeks I'm going to have to shut down the business the head guy

John goes goes out there, makes two phone calls, asks the guy to step out, go sits down with the other guy, gets him half a Million dollars within whatever half a million dollar term sheet if you remember that because the guy needed a half a million dollars. Of course, it was expensive money, but he got a form like this and it was gone. I'm like, wow, deals get done this quickly. I'm 30 years old at the time sitting in this room. Like, wow, my way of thinking is like, man, all this stuff takes Nope. Boom

boom boom. And that was by being part of different strategy sessions and Masterminds. If you're not part of a mastermind to see how other people process issues, do whatever you can to find one that fits you to help you think in a new way, especially since you have new goals. Next, wartime and peace time. Tom, if you were to break down the different way to approach a wartime, which was four years ago, versus a different way to approach peace time, which right now some people may think the next four years are going to be Peace

time. What is the different approach to take with wartime and peace time? Well, wartime, don't panic because there's a lot of things you do well and there's a lot of things you've done well since the beginning. You need to focus on the strengths you have and you need to be very, very attuned to the weaknesses you have and be very objective and don't be cocky. You can't be cocky and you have to be confident. You have to be paranoid. Andy Grove Wrote a book called Only the Paranoid Survive. And I would argue that it's almost

more important to be paranoid in peace time because that's when you be can become flabby and weak and complacent and your team and fall over. But during wartime, focus on your strength. Do a great SWAT analysis objectively going through it. And I think you should prepare every day as as if it's wartime. But when wartime's got the greatest uncertainty, that's when You'll find out the people that are truly with you on your team where you've got gaps and people that you need to change. That's the way I approach it. I love it and I I

agree with it. By the way, again, remember at the end, everyone's going to get the PDF here. Stick around to find out how to get it. Uh next, pivot and adjustments. Okay. There's a lot of pivots and adjustments we have to make. There's a lot of things that is not going to go your way. There Are some things that are not going to go your way in your personal life. I had a conversation with my two kids the other day. We're walking the dogs late at night. That's when we sit down and have a conversation.

For whatever reason, both of my boys like to walk around in their briefs and and and and just flip-flops. And my oldest son is a big fan of Crocs and flip-flops. And you won't know this. I don't like Crocs. And everyone in my house loves Crocs. I Don't understand Crocs. Mentally, I haven't yet bought into the Crocs concept, but I digress. Let me come back to you. We need a Croc tariff. We need a Croc tariff. Right. So, we're walking and we're talking about dreams and after they're dreaming, they're getting excited. I said, "Okay, you

guys are excited about your dreams?" "Yes." I said, "Let me give you some part of it." I said, "So, what are you going to do if Your girl breaks up with you and goes with another guy? What are you going to do if you go through possible injury? Something something happens in our family. someone's no longer with us. You know, there's a setback in school. There's a setback with sports. There's some kind of a setback. Something doesn't go your way. Coach doesn't pick you for certain tournaments somebody else starts. How are you going to handle

that? How are you going to handle those Things? How will you adjust and pivot accordingly with that? My son right now went to a tournament with him in Orlando and I saw this one compete team compete. I could not believe how great they were. And I sat there and talked to one of the parents whose son was number 10 for two hours. I'm talking to this parent. We got back in the car. We had a three and a half hour drive back from Sarasota. And I said, "Yeah, this is I said, "Do you want to

play professional?" "Yeah." I said, "This strategy is not going to work." We made massive adjustments and pivots. The strategy of helping my son, the business plan for him on his dreams becoming a reality, we made a massive pivot and adjustment because that strategy simply wasn't going to work. And I talked to him about it. He bought into it. I went and recruited the three people that I needed. We started working on it. His games changed. He's a number two leading scorer on the team and he Had his first hattick uh with this A team that

he's competing with. We've never had him do that. And his left is so strong. He scored a corner that was being kicked while the ball is in the air. Kicks it with the left. Beautiful. Goes in confidence up because the strategy changed. I I was like, we're not going to get there. Just practice and we have to train better. In business, you're going to also have to make some pivots and adjustments, not Get discouraged cuz something's going to happen. You're going to get discouraged during this time. Anticipate. What can you anticipate? We sit there and

anticipate what's going to happen the next few years. You know what's going to happen the next four years? What are some things that could happen with Trump? You think everyone's going to just sit there and allow him to do everything he wants to do? No. You think everyone that's getting a job run is Going to stay that way? What do you think is going to happen? You know what Goldman Sachs is saying the S&P 500 is going to do the next 10 years? They said the last 10 years it did 13%. Since 1930 it did

11%. What they're estimating the next 10 years is probably going to do 3 to 6%. I said 3 to 6%. He said yes. I said, 'Why 3 to 6%. He said, 'They're worried that money is not going to be cheap. The moment Trump won, interest rates went up a Little bit because they were worried some's going to happen with inflation. So, you're not just sitting there like, "Okay, if money gets more expensive, what do we do?" Sitting there today, I went through with interest rates on everything. All the properties we bought, some cash, some financing.

What's the interest on this? What's the interest on that? That's the meeting I had five hours ago, 6 hours ago. Everything is anticipate to see what Direction the market's going to go so you're ready for it. hiring, family, marriage, wedding, all of that is anti. I'm about to have a kid. I'm have my first kid. I know a lot of people around me right now. They're expecting their first kid. Some of them just had it. What's going to happen to me financially? What do I have to get ready for? What am I going to teach?

Am I going to be ready for it? What is it going to look like? Anticipation. Then It's the risk. What level of risk are you willing to take? Just 6 weeks ago, a pro a property we're looking at, we sat there during auction, they they said, "What's the LLC called? 1200 LLC. Can you please un uh uh show us your camera? Tom's sitting right there. Says, "Yes, I'm Tom Ellsworth." You remember this? Yeah. Because you know what? You don't want you don't want your identity known if you're doing these auctions. And that's the way to

do it. And we sat there and we made the risk of buying a property on the airport. $25.2 million cash. Boom. Right there. You have to show the money within a week and a half. We said, "We're good. We're taking this. You're going to have to take some risks. You're going to have to put some resources. Maybe sometimes you're going to hire more. Maybe sometimes you're going to take some risk where you're going like, "Whoa, I want to take this new promotion within a Company. Man, I'm a little worried. Can I really do it or

not? I I want to go out there and do XYZ. What if this happens? What if that happens?" Some of it could be investment. Some of it could be money. Some of it could be different things. But risk is going to be involved. Next one, malleable. Learning how to adjust, learning how to, you know, learn from your mistakes you made in the past because you're going to make some of those mistakes. Next one, eliminating distractions and dead weight. Every year, this is going to sound weird. I make a list of certain people in my life,

friends, family, co-workers. This person is not going to make it to 2025. Why? They're typically negative, condescending, small thinking, difficult to be around. They're selfish. It's about all themselves, and they suck the energy out of the room. We hired uh uh Ritz Carlton, what was it, two months ago to come and teach our guys how to have better uh uh customer service with our employees and better engagement with our employees and identify who to invest money into, who not to. What do they say? There's three different types of people in every company. Remember that one

was a superstar, two was what just there and three was caves constantly against virtually everything. And they said 17% of the company is cave. At Ritz, our goal is to eliminate the caves that we have. Ritz, who taught Apple about customer service, they get rid of 17% of their employees every year that are caves. Yep. Why? Because it's dead weight and distractions. You got to get rid of them. You got to move on. Maybe they're going to be happy at a different company, but not with you. So, every year you got to eliminate some distractions.

By the way, if you're part of a very competitive badminton league, Okay, that takes 22 hours of your week. I highly doubt many of you play badminton, but some of us in Europe played badminton. In America, most people don't even know what badminton is. It could be fantasy football. It could be video games. It could be you're stuck watching these when people tell me you should watch the entire 13th season of XYZ show. 13 seasons. Go binge on that. How many how many, you know, episodes each season? Oh, it's Only 11. I said, you realize

13* 11 is what is it? 141 or something. 144. You want me to watch a a 145 hour movie? I'm not doing that. I have a hard time watching a 2-hour movie. You want me to watch 145 hour movie? I I can't do 140. What if you fully got focused the next four years? 2003, I said, I'm no longer listening to the radio. It doesn't matter. Today in 03 it did. Last time I listened to the radio was 03. Moving forward, everything In my car was personal development audiobooks. I limited all my distractions. I didn't

want to listen to Hit Up anymore. It was completely different. I didn't want to listen to certain music, Bone Talks, and Harmony or whatever. I didn't want to listen to I'm like, "Nope, I'm done. It's all I'm going to shape this because I need a new way of thinking. I want a new way of thinking. I want to be a better leader. I want to be able to step up and have Certain things become a reality in my life. I need to think in a new way." Especially if you grew up in a poor family,

1.8 28 GPA. Dad's a cashier at a 99 cent store. Mother runs out of money, goes back to Iran. We are low level of thinking. I've never lived in a house before. We've never known what it is to live in an apartment complex with a swimming pool. The only swimming pool we could go to was Glendel High School swimming pool that we would have to jump The gate, sneak in, and then with the cop chases, we jump the gate again, leave. It's the only pool we had. We didn't have a swimming pool. None of my

friends lived in an apartment complex with a pool. You think if I just think with my identity, I'm going to be a leader that no, I had to eliminate distractions. It's not easy to do, but you got to do it. And then the last one that I'll put here, which is probably the most Important one, is learning how to write the proper business plan. I used to write business plans until I learned I need to write a business plan and a life plan. We put certain things together. I wrote a book specifically about business planning.

Okay? And once a year I decided to host an event called a business planning workshop. Why? Because since 21 years old I've been doing business plan. It used to be just a page. Then I would sit there and do Business plans for 50 other people every year. Then it became 100 people. Then it became 500 people. Every year I would be doing business plans with folks. And then my business plans got more clear. And I'll never forget one time. I'll never forget this. One time I wrote a business plan. Now, you ever wrote a business

plan where you couldn't read it enough times, the more you would read it, you would get excited. You know what I'm talking about. I know exactly what you're talking about. I wrote this business plan and I laminated it front and back. It's like an eight-page business plan and I just couldn't stop reading it. It was with me everywhere. I had my planner pad and it was always in there with me and I I had it everywhere in the shower laminated front and back. I'd be in the shower and I'm looking at this like, "Oh my

god, here's what we're going to be doing." And that's what's going to happen. If I do this, my dad, it was so exciting until you experience writing a business plan proper way, you won't know that feeling. So my suggestion to you while everybody else, if you're still here with us, most people are not thinking business plans. They're going to go into a new year business as usual. No new habits, no new way of thinking, no new urgency, no investments in. It's always, oh, it's the government's fault. It's my Company's fault. It's my boss's fault. The

clients are idiots. It's my employees. They're not thinking right. It's my sales guys. These guys are this blaming everybody except the guy here. And when you do a plan, you sit there and you say, "Wow, I can improve in these areas. And what does it look like if I do?" So, where we going with this? Couple things. Business planning. Most people don't have a method on how to write it. with Me having done as many business plans as as I've done. Finally with Penguin, you know, Penguin Portfolio, I sat down with them. They said, "Hey,

Patrick, we want you to write a book on business plan." We went back and forth, wrote it, came out last year, and once a year, like I was telling you, I host an event specifically for business planning. However, November 2028, four years from now, can you visualize where you you'll be? How Old are you right now? I'm 46. You know how old I'm going to be in November 2028? I'm going to be 50. I want to be 50. I already had a conversation with a guy that was here last week about watches. What I want

to do on my 50th birthday party. We've had a little bit of conversation about that, right? What some things we want to do. Where are you going to be November 2028? Where are you going to be within the company you're at right now? What level Of leadership and responsibilities will you have? What will that person look like? How will that person lead? How will the person develop better relationships? H how will that person handle himself or herself? Are you excited about meeting that person? Do you think if we just wing it that person will show

up or do you think you need to be intentional about it? Again, this is why once a year I host an event which is a business Planning workshop that happens once a year and we do it the second week of December. And if I'm not mistaken, the date for business planning workshop is what is it December? Uh uh if you can get the date for me, it's on the webinar here while we go through it. We do a business planning workshop once a year. That'll happen. It'll be in South Florida, but it's also Zoom, okay?

That we do. And this is the only one that we do that's virtual because people around The world say, "Pat, please do a virtual one. Vault is not virtual. SLS is not virtual. The only conference I ever host that's virtual is a business planning workshop." Did you guys get the dates? December 13. We start early in the morning and we go all day. Okay? and I break down on how to put down your B business plan together throughout that session. It's Tom and I that go through it together. It's a full day session, nine hours,

eight hours that we go Through it. And once a month, I host a general mastermind, 90 minutes. I do so does Tom. In the general mastermind, you will hear me asking involving people to ask their questions from me and about 12 people with me, we process issues together. This mastermind is the mastermind I was telling you about that you ought to be in some of these rooms where you're hearing people what issues they're having and how they're overcoming it. The general mastermind, If you're not going to be with us, I highly recommend you go participate

in someone's general mastermind in 2025, 2024. I believe we got the best. But I would recommend you make that part of your plan to be part of one in 2025, even in December before going into 2024 cuz some of the going into 2025 because there's a lot of good stuff going on right now where people are talking about strategies. So now business planning workshop that I host once a year, it's Typically 797. right now on this webinar 3.97 and what happens there when you're with us you get a 100page digital workbook 4-week access to the

recording if you want to share with your family and others to watch and ability to submit questions in advance the first 100 people that register for the business planning workshop at a 397 price point the first 100 will also get a onemon general mastermind with me in December that I'm hosting it you'll be Invited to be a part of it just so you People pay $6,000 a year to be part of this general mastermind. If you register for business planning workshop, you get one month for free to watch how it's done. So you can sit

there and say, "I need to be part of something like this." So now, first 100 to register, you get the one month general mastermind part of it. Now, some of you may say, "Pat, I want to be on it, but I want to be at the platinum level, $9.97, typically $1,500. Why $9.97? This is where you get the access of the recording for 8 weeks. And you're virtual, meaning we see your face. Like if you go back and you look at this image, everybody sees each other. For general, nobody sees you. You just see the

recording. For platinum, we all see. So I get to call your name and interact with you with your face, whatever part of the world you're in, and we're going back and forth. That doesn't happen at general level, but it Does happen at the platinum level at 997. You get all of that and you have a virtual seat and you get the recording and at the end when it's over with and we dismiss general all the platinum stick around and we do a two-hour private Q&A session you and I and everybody else that's there because it's

going to be about 100 people that are live there but they're buying a different super VIP ticket and that sells out within no time. I'm talking Specifically these two levels and for the first 50 people that get the 997 you'll get two months of general mastermind. Everything else I said comes with it plus two months of general mastermind. That means December you'll be a part of it. January you'll be a part of it to kick off the year. So all of this stuff I said and I promise you get the PDF. All you have to

do to get the PDF link is text the word no matter what to 310341132. Again text the word no matter what to 310341132 and we'll send the link back to you the PDF. And last but not least, I just want to kind of say this to you guys before we wrap up. That's the QR code you can go. Uh uh I think let's put the link below as well in the chats for people that want to go to, they can find it as well. That QR code will take you there. But some of you guys

may be watching this on your phones and uh I think you Have to go to bpd bpw.valotment.com. I think it's bpw.valotment.com. If you can double check that bpw.valotment.com, that's exactly it. to go register for either general or uh platinum. Be sure to be part of the first 100 or the 50. But I'll tell you this, I remember back in the days when I had come out of the army and nothing was right. Nothing was going I was about to go I went through a bad breakup girl I was going to marry. Financially things were not

right. I was going back to my recruiter to go back into the army because I was like I've given up on this civilian life. I'm not going to do well. I'm going to go back and do 20 years in the army. I'll never forget this. And I'm in Universal Studios Citywalk with a friend. We went to In-N-Out. We bought a uh what do you call a double cheeseburger and we split it in the middle with our hand. He got half, I got half. We we got water cuz we Couldn't afford it. Put lemon in it

and sweetened, you know, sweetener to make our own type of a lemonade, uh uh if you want to call it. And we drank. We didn't have any money. We only bought one sandwich. The countdown's going out. Going down. And it's Ryan Secretress, I believe his name is in LA, right? 102.7 Kiss FM. And you see 10, nine, eight, seven, six, five, 4, 3, 2, 1. No excitement. There's nothing for me to be excited about. I had nothing to look Forward to. Nothing. Not a girl, not a business that's growing, not a job that's doing well,

nothing. and we're looking at each other. We finished this burger and um say, "Hey, you want to go to Saddle Ranch?" I'm like, "I don't know, man. What do you want to do?" I said, "Dude, I just don't know. I will never in my life do a countdown like this ever again. I have nothing to look forward To. I'm not going to do this." My dad had a heart attack. He was in a hospital. Things were not going well. And I was just sick of it. Just so sick of it. And I sat there and

I said, "This is it." went back home, went to the office the next day, worked my ass off, never looked back. May of 2004 was the first time in my life I made $18,4.99 and that was the last time my dad reached in his pocket to pay for Anything. I made a decision I'm going to work my ass off and the rest is history. And then I grew, good things happened. Then I started my business and then even later on planning the next level of planning. And some of you guys may be watching saying, "Pat,

I'm doing 100 million. I also know what it is to do when you have a $100 million business and you're sitting there saying, "Now what? I got the house. I got the cars. I've traveled the world. I've met a lot Of interesting people. Is this it? You just going to cruise and just kick back? And your kids are never going to see the best version of you? They're going to see the lazy dad that's now rich just sitting. Is that all that's going to happen with you, PBD? That's what you're going to do?" No. Then

I wrote the plan at the different level and alive came. And now for us, I'm sharing this with you. You're getting a glimpse that we've never shared with other people before. You're seeing what's happening with numbers and dollars. At BPW, it's going to be this except nine hours of content that he and I going to go through with you. So, if you are either the story I told you where you can't even afford to buy a, you know, a a cheeseburger from In-N-Out, if you're the guy that's mid-level executive, you kind of feel like you've

been cruising lately, or you're the guy that's built a business that life is pretty good for you, you Want to kind of find a way to get the fire back and see what that next version of you looks like. No matter what level you're at, no matter what level you're at, if you're interested in recreating yourself and making 2025 the beginning of the greatest years of your life, go on that QR code, go to bpw.valtamement.com, register for either the general or platinum. Let's spend an entire day together on December 13th and make that The beginning

of the greatest years of your life where you go into 2025 with a ton of enthusiasm and excitement. Having said that, is there anything else I need to say, Kelly? Well, we're good. Tom, thank you so much. Gang, take care everybody. We'll leave this link up here. For those of you guys that are registering, I'm already getting a update on people that are registering for it. If you want to be part of one of the webinars, I highly recommend you Hurry up and make a decision. Get registered now. God bless everybody. Take care. Bye-bye. Bye-bye.