for any of you who are into supplements or vitamins if you go to a vitamin store a supplement store and you pick up any little vitamin thing and you read the benefits there's not a single one that doesn't sound good pick up any vitamin in that store not a single one doesn't sound good you'll look and it's like okay reduces stress I want that right helps your heart I want that increases blood flow circulation I want that too oh good antioxidants oh I want that too they all sound great what happens if you go into
that store and you just take every vitamin that sounds great you'll overdose on vitamins what's the best approach perhaps do a blood test see where you're deficient and then go into the store with that blood test and that tells you which vitamins you need to take the same here you ENT or self-help with no clear goal everything sounds good every video I want some of that I want some of that and you overdose on videos you overdose on content as opposed to what's my win and then what do I need that's my compass to get
there what is productive for me and in self-help a big trap that keeps people stuck playing too small is productive procrastination doing things that seem productive but they actually aren't or doing things that even move you towards that ideal life but it's not the most important things you could be doing the example I also share quite a lot with my clients is myself up until 2020 I didn't have kids in 2020 I had my first daughter 2022 I had my second daughter now people have different parenting styles for me if you're familiar with my content
I talk about this a lot I'm very involved in their lives and in the parenting I didn't want to be someone who just threw 20 nannies at the kids and it's like oh look I'm just the nannies got it they got it I wanted to be there and be part of it but that also comes at a cost meaning it's going to affect my sleep it's going to affect my energy it's going to affect my time and I'm going to have a lot less energy and a lot less time to do other things now here's
what's interesting from 2020 on when I had my first daughter things in business have 2 three four x in terms of growth in terms of views in terms of helping people in terms of money everything has just been shooting up drastically for those of you who've been following me for quite some time you've probably seen it growing growing growing and suddenly exploding to the point where there's just so much demand now it's insane to the point where I now have to hire coaches under me to help me and create an arm Army of coaches but
it's interesting to think about because I accomplished that things went up with me having less time and less energy now why is that because it eliminated the luxury of doing productive procrastination say I have 8 10 hours 14 hours 16 hours free a day to work that's a lot of free time there's a lot of things I could do I can take my time I can focus on this little thing this little thing say you cut that down okay you only have three hours today to work but you have to accomplish the same result it
forces me to ruthlessly prioritize everything that I'm doing prioritize the most top return on investment Roi activities and eliminate the rest when I say productive procrastination it also makes me think back to the very first online product that I launched back in 2014 February I had so much resistance working on this product this is before I did any kind of inner work so much self-sabotage because I knew that once I launched it my comfort zone would change things would grow and I would catch myself where I'd be sitting down like about to work on the
product and instead I was like you know what let me instead focus on the the header photo of my YouTube channel you know that picture at the top it doesn't look professional enough let me let me redo it a little bit now is that productive yes or no does making the header look more professional health yes yeah does it help as much as me working on the product no no so that's why I'm saying not all activities are equal there's a difference return what we stay stuck is we focus on the little return the 0
1% versus the big stuff when you have a lot of free time you have the luxury to focus on those things when you cut that time you can only focus on the big stuff you also have to start working very smart a key perspective that changed my life is how can I accomplish the same result the easiest and most laziest way possible change my life now when people hear this like wait what easy and lazy yeah without compromising the result meaning don't let the result go down how do you accomplish the same thing just being
the laziest and just making it easiest possible changes the game you can also even play this mental game with yourself whatever goal you're working on whatever time you give yourself cut it in half what if you had to accomplish the same goal in half the time what activities would you eliminate what are all the little things that you're doing just because of your own perfectionism oh I want the picture to look this way and that way and the logo you'd eliminate all that and you would just go for the result that type of thinking gets
you ahead then it's also getting really clear on who you are what your values are what is again my own values what do I care about and staying true to that win and not getting sucked into consuming other people's wins and that's what social media does if you scroll through social media you will get sucked into too many other people's frames let that land is human beings were always pinging off of others you imagine right now you took your favorite food what's your favorite food favorite dish here in Italy pasta yes Pizza say we take
the best pasta and pizza and it's right in front of you your favorite dish or whatever it is think about it but say you had to eat this meal in this room where there's 3 60° screens and on those screens there are the best pictures professional pictures of every other kind of food in the world except for pizza and pasta so you'll see pictures of steak Sushi and it's the perfect lighting salad whatever it is is it going to increase your enjoyment of the meal or decrease it decreas decrease it suddenly you're going to be
like I really wanted this but look Sushi actually sounds good oh salad sounds good oh this steak sounds good oh my oh this fish sounds good it takes you out of it the same with your purpose here's what I'm doing yay hey wait a minute let's get my 360° screen John is doing that oh Susie's doing this same as the food and it gets you to doubt what you're eating doubt what you're doing am I doing the right thing is this actually the best dish and you'll get sucked into other people's frames so don't do
that also audit how often you consume versus how often you [Music] produce usually when you ask people what do you do for fun what makes you happy it's some kind of consumption activity so watching YouTube That's consuming the video is doing to you scrolling through social media the social media is doing to you food the food is doing to you consuming consuming even sometimes going out and hanging out with friends it's friends do it to me we're always on the receiving end of things that's consuming producing is where you're at the cause where you're creating
it where it's coming from you it's some kind of action that's also purpose purpose is not consuming it's producing it's asking yourself what is my favorite action and you cannot say having an orgasm or coming what's my favorite action where I'm doing it and then how can I design my life to do more of that now the answer might be I don't know the answer could also be I've not taken enough enough action in which case you need to cut out all the consuming and start producing start playing start using your imagination start creating now
it's very hard nowadays because there's so many ways to distract yourself so many ways to consume if you think of say children even way back in the day before the internet before technology before social media if they wanted to play what would they do and I even did this in my childhood I'd go out I'm originally from Switzerland small town 650 people the French part so no Italiano and uh i' go out with my friends in the woods and we play with sticks and we' Chase each other or get our bicycles and we'd come up
and imagine and play in the woods meaning the woods they don't do it to you you're not going to be there in the woods and be like scroll scroll for every tree you're just there so you have to create produce nowadays everything's doing to us so you need to get back in touch with that when's the last time you played or created hated when's the last time you are at the cause of your own joy and fulfillment now it might take some time if you eliminate all distractions you're going to get bored but that's great
because then again on that boredom canvas the boredom canvas you can paint and create challenge yourself too next time you're just sitting before reaching for the phone see if you can entertain yourself without the help of Technology cuz that's the same approach you're going to have to start taking towards life towards your purpose right now I'm creating playing music as a child that was the creating and nothing brings you more joy than that that's also on the external side a way to stop chasing approval and chasing validation so much realizing that that approval will never
come close to that inner joy that comes from creating if I'm creating a song from a viewer into music or even creating say a video that I post online The Joy comes from creating the video it comes from recording it it comes from editing it and finally at the end when I click publish and it goes online it's not the little comments that make it all worth it it's not like great video Julian it's not like oh yes finally it's amazing I'm also not going to resist them and have a aversion to them like thanks
but that's just the little sprinkle on top never comes close to the creation process for real so fall in love with that in terms of falling in love with the process some questions that can help ask yourself what would I do if I had all the money in the world it's impossible to get more money because you have it all impossible to get more what would you do now for most people the default answer is well I would finally relax I wouldn't do anything because I I work for money otherwise why would I work they're
so used to the carrot and stick approach now if that's you it's possible yeah if you're used to working just to survive you might relax a little bit until you get bored of relaxing and that'll happen you'll get bored you have all the money in the world okay you'll go to your nice restaurants you'll hang with your friends your family you'll relax and you will get bored and then out of that boredom instead of taking action from this place of desperation you will feel inspired to take action you're like okay well I've kind of done
all the restaurants I now know them by heart done all the activities know them by heart now what I'm still alive I still have all these years to live till I die how do I want to spend my time an action will come and it'll be authentic action and you'll do it for the sake of doing it versus the outcome because you already have the money the same with what would you do if you had all the approval in the world everyone already approved of you you can't change everyone's mind everyone's mind's like you're great
you're great you're great we approve now what what would you do be myself a flip side well that it's like be myself what does that mean be myself what exactly does that look like what action would come from it flipping on the other side what would you do if no matter what you did you were guaranteed to fail like say there was no matter what you did you would make the same income and you'd have to work the same hours what's a job you would love to feel trapped in you love it so much it
doesn't feel like a job and it doesn't feel like a trap that's the approach to take with the whole nino5 by the way for all of you who want to escape the nino5 you've been tricked by marketers escape the 9o5 escape the nino5 what that's the worst approach ever now why do people not like the nino5 because it's usually a job that isn't authentic they aren't passionate about but if you escape the 9 to-5 especially to become an entrepreneur you're going to work a lot more hours than 9 to5 it's oh escape the 9 to5
here pick any 18 hours a day that you want That's a classic meme escape the 9 to5 to work more so it's not really 9 to5 or more it's not about the hours instead of trying to escape the 9o5 ask yourself what's a 9-to-5 job that doesn't feel like a 9-to-5 what's a job that I don't want to escape imagine I had to work 9 to5 no matter what but I could pick any job what would I pick change it to that instead of this escapism running away from mindset the same with have no boss
it's impossible to have no boss everyone has a boss if you think you can really have no boss you are living in kidy delusional land I have a boss who's my boss right now you what if I don't show up my clients are my bosses if I don't show up and fired everyone has a boss now you can create circumstances like for myself especially the clients I invest a lot of time in I don't let everyone in so I'll make sure I like my bosses but you're going to have a boss regardless so instead of
trying to escape change the relationship what's a job that I don't want to escape from who's someone that I like and respect that doesn't even feel like a boss change it to that these questions bring a lot of awareness and then draw information from your past people usually try to just wing it think of trying to pick your purpose is trying to pick your favorite ice cream or gelato flavor imagine there were an infinite amount of flavors so you walk into the gelato store and someone's saying you can only have one scoop and it's the
only scoop you'll have what's your favorite scoop and you look and it's infinite flavors people stay stuck or people will just randomly guess no no no pause what about reflecting on your life so far on the gelato that you've eaten so far and using that data so say for example you've tried chocolate gelato and you didn't like it well now instead of having an infinite amount of Choice chocolate gelato and any gelato that has chocolate is eliminated so it's closing the walls say you've had pistachio gelato and you loved it well that means that most
likely your favorite gelato is going to have pistachio in it closes the walls so you already have a lot of information from your past in terms of what you liked and didn't like you need to sit down and take that information and create closer boundaries and then instead of trying anything and everything try things within those walls and then eventually you'll hit it instead of trying random action people like oh what my purpose is let me try this let me try that no draw from your past and create the boundaries and then in the end
it's really find what brings you Joy and do it for you you're the only one living your life no one else is and you're all going to die and none of this is permanent and there's no medal there's nothing to win nothing to lose it's just a whole experience you have to return it all so even everyone's like what's the best purpose what will give me money and approval you have to leave that behind you can't take any of it with you everything in this life you're just renting it you're renting your body you're renting
your clothes you're renting your money you're renting your action you're renting your results you're renting your failure you're renting everything how do you want to live it for the experience in a way life is the great detention we're all stuck here till we die and we are free to do what we like it's like an open world video game with no imposed missions now that gives you the freedom to come up with your own missions as opposed to being a prisoner to the imposed missions how do you want to live it so that when you
return the game of life you're like yes I crushed it I lived it on my terms it also means living for you valuing your opinion of your life over others opinions of your life because they're not living it don't be blind to it you can always take another feedback be open you can learn from it but in the end you're the only one living your life so your opinion really is the only one that matters and then stop playing it so safe stop playing it so small take risks go big we try to play it
safe we all try to survive none of us do all of you you can try as much as you want to survive you're all going to die guaranteed so you can either live in your little bubble and arrive at death very well preserved and then die with very little experience or you can just open yourself up to life and just lean into it there's a quote from uh hunteress Thompson who wrote Fear and Loathing in Las Vegas that I'm paraphrasing says yeah you don't want to arrive at the line of life again all beautiful and
great you want to arrive like a car with the wheels falling off scratches everywhere like someone who truly lived and then ultimately make your life like a movie I would even say make your life not like a movie make your life better than a movie how would you live your life so that movies are boring in comparison so that TV shows are boring in comparison so that social media is boring in comparison what I has to change and dream big and go find out once more I'm originally from Switzerland small farm town of 650 people
and I've lived a crazy life you could literally no joke being very modest make a movie about my life news outlets around the world in every single country around the world almost have written about me from Switzerland a little farm town boy no one makes it out of Switzerland except for Roger feder and that's it like yes people travel around cuz I've said this before and there's a comment like that's not true a lot of Swiss people travel I'm like yeah but who do you know that's Swiss most people are like oh Swedish like no
Swiss Oh you mean Ikea I love Ikea no chocolate and cheese um very few people do and everyone thought I was crazy for real growing up I always wanted to move to America and I always wanted to pursue originally music and I'm doing what I do here here which fulfills the same thing as music this is the concert the the the videos that you see are the recorded songs the content that you see me play with and tweak and perfect is the composing of the songs same thing it's it's the same thing everyone thought I
was crazy people are like no be more serious no play it safe like but you're going to die why play it safe that's like imagine you all bought a video game and it's this crazy open world game like Grand Theft Auto or Red Dead Redemption and say you're about to play you have the controller and you're like I'm going to go do an adventure in the video game and say someone appeared next to you and said no no no no no don't do the adventure in the video game just just stay on this sidewalk here
it's safe is that how you play the video game no no what if every time you played a video game you're going and you're like oh I see an enemy over there but that's where the map says to go but there's an enemy I'm just going to stay here and walk back and forth and wait till death wait for the battery of the video game to expire none of you would that way yeah that's what we do in life and here's the thing is taking action is taking risks scary yes it is for Real it
is every time I push a boundary it's always scary now fortunately you can let go to make that easier but it's still going to be scary but it's not as scary as not taking action we also think that we can avoid committing to something do I go right do I go left what do I do in life I'm not going to choose but if you aren't committing to something you're committing to staying here you're still committing if you're not committing to action you're committing to non-action you can't avoid commitment the same with risk there's a
risk regardless of what you do but the biggest risk is the risk of again holding back and just waiting to die not living just existing until death and that's not life it's also why you see so many people have regrets on their deathbed which is insane everyone has regrets that are out of their control sure but regrets in your control like I wish I would allow myself to be happier pursue my purpose take more action take more risks you all have the warning sign all those people on their deathbed saying that that's the warning sign
it's like the cigarette pack with the rotting gums and lungs it's don't do it and we view that and we're like ha light one up oh they're on their deathbed with regrets let's not take action either let's play small no take the warning if you end up with regrets you messed up when you see those people say that I have regrets it's them saying don't be like me I'm a failure don't do don't fail like I did that's what should happen so live and don't let again this resentment towards life towards yourself from you staying
small letting the years pass by eat you up inside the only comfort you have if you do nothing is you create mental fantasies in your head these dreams of what your life could have been or perhaps will be one day when everything changes and you become a dream sexual someone who experiences sexual attraction for dreams only and that's most people one day and you have this fantasy vague vision of your life yeah one day one day things will change ah one day when I'm authentic one day where i'm when I'm strong enough one day when
I'm courageous enough to go for my dreams it'll look like this and they bask in this dreamlike fantasy one day or they'll try to get hits of it on social media they'll post a picture it's like yeah and they get likes and they live for that yet in reality nothing is happening reality is everything you can't delegate that fulfillment that comes from creating in the real world to social media to likes to little mental fantasies no play the game of life you're given this opportunity the fact that you're alive means you've beaten the odds it's
a miracle it's cheesy but it's true it's a miracle that you're alive any of you who are parents you know this for me again back in 2020 first kid even before birth there was so many risks so many tests so many things that could go wrong I was like what like you think it's this celebration of Joy at first like we're we're going to have a kid and then the doctor sits you down this could go wrong this could go wrong we got to do a test for this we got to do this this this
you're like what then once they're born they could also die in their sleep SIDS did you know this don't there's so many risks so many the fact that you're alive here insane everything's trying to kill you you walk outside the seminar a car could hit you you're dead you can have a brain aneurysm right now the fact that you're alive you could beat cancer [ __ ] twice everything's out to get you you're it's a miracle all of us it's a miracle what are you doing with it how many more warnings do you need to
live to give yourself permission to live who like who are you waiting for to give you permission like here if you if you came here waiting for me it's like look you have it live you have my permission everybody live okay now now go change did anything change again that's the self hypnosis someone will finally give me permission maybe when I make enough money it'll give me permission no you give yourself permission stop waiting no one will it's on you so how many more warnings how much more pain do you have to go through until
you do something about it when is enough enough when is enough enough for real and I'll share with you one last thing and this is a true story in end of 2014 perhaps early 2015 um no it was mid 2015 sorry mid 2015 I went to this party um at a mansion it was a mansion party in the Hollywood Hills right so really fancy people throw tens of like tens of thousands if not over 100 thousand or more into these parties and um in the party there was uh this one room where there was a
a fortune teller a clair voyon where you walk in and there's a crystal ball right and they'll do a cold read and they'll take your hand and read your palms and tell you your future now do I believe in that nah not necessarily maybe but probably not but I was I was still curious so I went in there and this was me on my journey of Letting Go and doing the inner work and the lady sat me down she's like everyone leave it's just just me and him so it's just me and this lady she
took my hand started looking at it started looking in the ball then she grabbed both my hands looked at them and looked at me dead in the eyes and said you've had enough of this and I was like enough of what half of me was like that's a pretty good cold read everyone's had enough of something right and she's like you've had enough it's time to let go and move on it's enough now you've suffered enough you've had enough it's over you're ready you need to tell that to yourself enough that whole enough is enough
it's now and then I left now to this day I still think it was a great cold read but it affirmed a lot of things inside of me and that whole journey of letting go when it came to me was letting go of the old identity I was like you're right enough is enough but I feel like everyone is waiting for that type of talk someone would just take them and say hey you've had enough of this the same with any bad habits like you're reaching for that next cigarette that next dring is like hey
you've had enough we always think the next one one more it's like no no no this is it enough it's time to change things it's time to take more action it's time to switch things up so if any of you are waiting for that again imagine it imagine you coming to you the you on your purpose living up to that potential grabbing you and saying hey enough of this you don't need to wait that talk that intervention you've been secretly hoping for is now let's go live this and it's not too late so take that
with you what's going to change moving forward in this new chapter Turn the Page let go of the past enough is enough no self attack no regret use this as a fire under you to just go live and once more live to the fullest don't just exist milk life for everything that it's worth so that when you die there are no regrets and you're like yes I lived it on my terms okay
