by now you probably know what Riz means it's a jenzy internet slang and it seems to be everywhere Riz refers to style or Charm but do you know what a rizzler is the word is derived from Riz but it has an entirely different meaning rizzler refers to a good person if you're confused let me tell you this is only the beginning welcome to the language of generation alpha or gen Alpha the cohort coming up right behind Jen Z the only generation born fully in the 21st century Jen Alpha is born between 2010 and 2024 so
the oldest children are on the cusp of turning 14 the youngest will be born this year these are the children of Millennials basically they can maneuver iPads but they can't tie their own shoelaces and they have begun a generational right of passage by using their own slang words birthing new trends and befuddling their Elders in the process one thing sets them apart gen Alpha is a landmark generation you see the global population has been changing for a while now it is getting richer becoming better educated and more exposed to digital technology but gen alpha kids
will surpass all those who came before them they will grow up to be the best educated generation ever the most tech supplied generation ever and the wealthiest generation ever they're also expected to be the largest in history at more than 2 billion people so about time we get to know them better there's a much needed primer on gen Alpha let's start with technology think of this generation like an unintentional Global experiment they began being born in 2010 when app was the word of the year 2010 the same year when Instagram was created and the iPad
was introduced that's why these children are called iPad kids screens were placed in front of them to from the get-go as pacifiers as educational AIDS or as entertainers they're the first entirely online cohort and they've always had a media Centric childhood they're comfortable with it they're adapting to artificial intelligence much quicker and much better as well Jen Alpha grew up with Siri and Alexa in their homes they have chat GPT in schools the AI model is being used as a learning tool so the blurring lines between Ai and human don't freak out gen Alpa and
this can help them as they join the workforce after all AI at work is inevitable and the landscape of work is changing as well for the previous generations medicine or engineering were seen as the ideal career options but not for the young anymore they're exploring more avenues like influencing on social media jenzy may have champed it but Jen Alpha is picking up the tricks of the trade much sooner kids are turning into online influencers and and boosting their own Trends they're also driving Services specifically catering to children from Skin Care to payment apps generation Alpha
is also known to spend money more easily making them the perfect target audience which explains why marketers are busy wrapping their heads around this generation pre-teens kids toddlers babies The Unborn you name it but things aren't all hunky dory among gen Alpha the most defining event of their lives was the Wuhan virus pandemic it affected how kids study and how how well they score research shows that test scores have seen a drop since the pandemic and student absenteeism has soared their social connections took a hit as well taking a toll on their mental health and
on top of that they're suffering from climate anxiety at a young age generation Alpha is being born during the hottest years on record climate change is Raging the world over and the youngest Generations are battling it more than their Elders had to now like every generation that came before them Jen Alpha has their own set of perks too just as they have unique baggage they can only hope that inscrutable memes serve as a good coping mechanism while jenz slow slowly joined Millennials in feeling what Boomers felt for decades being annoyed at computers
