hi fad hi i s oh uh he told that he needs a minute yep hey what's up fad hey Samy how are you good how's everything good how about you she needs another 15 minutes yeah okay uh how is our hemophilia campaign coming up I'm trying I keep trying to push right now CPL still high but I'm I'm pushing mhm uh so does the drugs um start getting uh some clicks some traffic already or it's a still uh lower than your expectation it's still lower it's like difficult because like the CPL is like so high
you know and how is DPN coming up is still good yeah give me one second I'm just looking at something for yeah it's it's tough and now how about Mbox campaign is it going good do you have already started it Medbox not I'm waiting for the landing page oh landing page you already have one landing page um I should run it with with that one yeah I mean uh you can start with that I am uh also created a new landing page that needs approval from petricia first so all right let let her on the
chat after right just get confirmation and then I'll I'll I'll I'll make it active Okay okay it's all set up though it's ready to go uh so you have already created the um the display audiences which we were talking about display audiences I have to check I worked on it I don't know if I if it's still an ads editor I'll check I don't think I I launched it yeah I'll let you know right yeah for for madbox we if you remember last last yeah discussing about that so it's already two years for me also
here oh wow congrats day right no not today it's um last week I think oh cool yeah you've always been remov mod yeah I got it for for okay yeah yeah sorry I'm just looking into hemophilia right like in the last two weeks you I think that it it'll grow right uh tpn by the way is doing pretty well all right cool all right the only thing from my end you know to mention right is here's what I thinking right remember about the Mary's analysis on the high margin drugs right based off the cost per
relevant lead right so here's what I was thinking is to divide it below 100 between 100 and 300 and cost per relevant lead above 300 is to create like clone the campaign and try to you know see like what we discussed on the ad group level right by increasing or decreasing uh the target CPA right and see how that will affect but I don't want to do it in the original campaign to like screw things up right run a Qui test yeah I mean uh so last time what we were discussing uh what we we
were discussing was that let's suppose if we are talking about e on or um some other high performing drugs we we're just wanting to to um increase the C uh CPA on those ad groups right I mean uh so what we already have a campaign level CPA which is already bringing us the results uh but now um what we are thinking is because we have we are willing to spend more on those drugs so we are thinking to increase let's suppose if the campaign level CPA is 150 dollar and we're willing to spend like $200
per uh per lead for Aon right something like that do do I mean it's sort of a test right I mean you're going to create a separate um yeah yeah yeah test campaign for that and then uh you're going to implement those changes there well good but uh I what I was thinking I mean usually when you're not getting uh conversions in for some something you usually increase this the CPA there right to open it up a bit because we are not getting the convergence but we are doing a different thing here like we are
already getting conversions and we are uh opening that up more how I don't know how it is going to form or what would be the like like but I have tried so far is let's suppose if um usually when do you increase the CPA see me I going to increase the CPA if I want it to spend more right meaning like if there's a reason for it to spend more if it's hitting its relevant lead CPA right that's what I'm going to try right I mean sorry uh decrease the CPA I'm sorry the reverse the
CPA on the campaign level is already let suppose 250 no no no it's 14 121 or something yeah 121 and and the and the cost per conversion which we are getting is like half of that or lower than that yeah yeah if it's below 100 I'm gonna decrease the CPL uh uh increase the CPL right tell it could spend more right yeah yeah okay so so the rule of Dum is if you want to spend more increase the CPA if you want to yeah yeah yeah right okay cool cool cool yeah that's it uh anything
on your end that's pretty much it for me no I am actually not getting enough time to uh getting I mean diving in your Google ads uh mostly working on setting them to some asone m box on boarding portal so uh other than that we are uh still running uh this test vers you know like standard form versus the survey forms which we have recently introduced and um the result is still mix I mean that the short landing page which we are using for IVIG which we designed together if you remember yep um on that
planning page um uh the result with the survey form is better for like last two weeks consistently since when I started this standard form versus uh the um survey form um excellent and yeah I mean it's 20 20% Improvement 25% Improvement on that but when I we talk about like financial assistance page on that page for some reason the um survey form is performing lower I don't know why it's performing lower although it makes sense to perform even better there but uh like around 25% lower that way but the other Pages like we the cop
assistance Pages which we usually use like for the drug the IDP and on those pages say sell better um sometimes it goes like 0% sometimes 10% 5% Improvement sometimes you know goes to negative so it's still running uh we we we got like 3,000 visitors 96 conversions um so you know it still needs some time uh to prove but I think um uh overall looking at these uh it's it's fine uh to change the standard forms to um the survey forms um let's give it one one or two more weeks to you know results like
you know so we at least know that when we switch from standard forms to the surve forms on Lon and high margin we we didn't test that so we don't know if that that improved anything or it that it um actually um impacted NE negatively but here at least we can uh simply measure it uh for for long run but yeah I mean that's it from my side and if you need anything just feel free to reach me out okay yeah yeah uh Mary do you have anything to share uh I just finished my report
about intercom what it brings to us and it's I'm not sure that it's very informative for now I believe I have to discuss it with Patricia first because maybe she has some additional ideas because unfortunately it's impossible to track how much did we spend for now all right sounds good uh all right I think that we can hang up if she wants to get back on we can get back on I don't think that this I think we're fine all right I'll confirm a few things on the chat okay all right thanks guys all right
take care bye have a good day oh she got back on you guys that's nice sorry yeah I've been running um late I just we we onboarded a new video production specialist today yeah all right so I'll recap okay cool okay only one I really wanted to touch Bas you know we spoke regarding Mary's Report with you know the different high margin drugs that are you know in terms of CPL performance right spoke with fad what I'm going to do is clone the campaign and then make the test you know in terms of hiring and
lowering the ad group CPL based on brackets I'll share with you in the chat okay but the CPL all right so that's it really um Medbox I'll confirm after I I already set up everything it's paused because I didn't know what the landing page right I only have one but I'll get it live if that's the case right I'll confirm right after in the chat okay um what else I feel like I had one more so you set up just as an audience right not like as keywords both because also yeah when okay that came
from the pharmacy right and then when hike got filled in on that he was like what are you guys doing so he also kind of agrees with us that it doesn't make sense to run those as like Search terms of course okay yeah yeah that's clear okay good yeah I wasn't going to okay okay that was already clear um one quick question simy yeah uh when you're going to create this test campaign is it going to be like are you going to clone that or you're going to create experiment campaign like the test one I'll
let you know I think I'm going to do an experiment experiment got kind of weird with that now I mean if you create experiment that will um then I'll have yeah I don't know I'm going to confirm soon let's think on it okay yeah okay sounds good all right all right excellent yeah I think that's it I think everything else is good okay all right all right cool guys all right I'll see you guys all right bye
