here's the five stages every new entrepreneur goes through when they're trying to pick their next business the first thing they do is they get uninformed optimism they get really excited because they don't know what they're actually about to do as they learn more they realize that actually this isn't all perfect it's all sunshine and rainbows they transition to step two informed pessimism they now see all the stuff that's wrong with it step three is they continue down that path until they get to the very bottom which is the valley of Despair they can see only
the bad stuff and at this point this is where most people jump from that opportunity back to uninformed optimism to a new thing that they think is going to be amazing and around and around they go step four if you push through the valley of Despair it becomes informed optimism you understand both the upsides and the downsides of the opportunity but you know how to control for the downside so that you get the upside and then finally that takes you to step five which is achievement of the goal people go through these five stages but
they never get to four and five because they continue to repeat and so if you're going through hard times right now you have to think to yourself am I just in the valley of Despair and I need to push through or am I just looking for another out to start and ride this ride again
