okay so today's video is going to be all about making viral content I promise you it's not luck this is how you're going to utilize social media to blow up your music get fans over to Spotify and not just get millions of views for the sake of getting millions of views let's dive right into it here's a little bit about me you know I've done millions of views hundreds of thousands of views over 100 thousand followers on Tik Tok my artists and my clients do millions of views hundreds of thousands of streams off of those views so the resume is there I know what I'm talking about this isn't all just Theory but do the views translate to conversions because you could get 10 million views just dumping maple syrup on somebody in the middle of the street but that doesn't mean people are going to go listen to your music or go buy your product so do the views translate to conversions that's the most important metric of anything when it comes to utilizing social media to blow up your music your brand whatever the more darts you throw at the dartboard the better chance you have at a bullseye is the number one hands down tip I can give you about social media if you post one time a month and somebody else post once every single day who's putting all their eggs in that one basket and hoping that's the one video that blows up versus that other person just needs one video out of 30 to blow up and you have the same outcome very simple middle school science probability law that really does apply to social media however quantity doesn't mean that we're just negating quality you can have both quantity and quality because there's plenty of people putting out quality at a high volume right and nobody cares about your excuses and nobody's going to give you the benefit of the doubt so if you're posting really low effort low quality videos and that doesn't mean that you don't have a Sony camera and a mic setup and all that stuff that's not what quality means quality means are you keeping people on the app are they watching your videos are they saving your videos are they sharing your videos that's What Makes a quality video so when you have people putting out quality videos every single day sometimes three four five times a day people are just going to go watch them they're not going to give you the benefit of the down be like oh well you know they had a tough day at work and that's why their video they didn't have a lot of energy like nope they're just going to scroll and be gone so you have to give maximum quantity that's possible to still keep that quality up and then you'll see success and now you're just throwing Banger darts at the dartboard instead of like uh today I'm going to throw like one kind of half effort and then I'll take three days off it's never going to get you anywhere I'm sorry this is how you actually move the needle forward quantity plus quality and why is nobody giving you the benefit of the doubt because they're all on social media for themselves nobody goes on social media whether you want to believe it or not to go support artists or go support small businesses they're there fors they're there to be entertained educated or inspired no viewer is going on for the Creator they're going on to be entertained educated or inspired thems and you have to play into that and you have to give them what they're coming on the platform for because again like all content falls into one of three categories entertainment education or advertisement and then inspiration can be entertaining or educating so it kind of just falls into both but you don't want to be an advertisement you don't want to be that artist that's just jumping on once a week going what's up my new song drops Friday go stream it now go pre-save now you don't want to be that person because guess what you're just advertising and nobody's coming on here to be marketed to they're coming on to be entertained or educated you have to provide one of the first two to them you cannot just be giving them the third over and over and over again or you're going to go nowhere and when you understand that all social media platforms have literally one goal One Singular goal keep the user on the app as long as possible and the business reason why is because when they go to their advertising customers the businesses and brands that advertise on the app they got to be able to show them look users spend an average of 72 minutes a day on our app so it's beneficial that you pay us to advertise on our app because users are spending a lot of time on the app that's how all of these platforms work whether it's reals YouTube shorts Tik Tok they only care about keeping the user on the app what keeps the user on the app them being entertained educated SL inspired not just being advertised to I know it sounds like a double-edged sword because the reason why they want to keep the user on the app is because they want advertising dollars but no user is going to stay on the app if it's all ads and guess what these companies are paying to have their ads so they're putting money behind their ads so if you're just putting out ads but you're not putting money behind it you're just posting organic content but it's just promo promo promo sell sell sell you're really going to get shoved to the bottom of the pile because you're not providing any value that keeps the user on the app and you're not paying for ads so you're like boom bottom of the totem poll when it comes to who gets pushed out and all viral videos follow this exact format it does not matter if they're 7 Seconds long 7 minutes long if they're comedy music they all have some variation of this format that fits for what the video is about hook Stakes payoff every single time right the hook is what brings the viewer in first couple seconds of the video even if it's a 4 second video is right when the video starts what Hooks you in what keeps you watching the Stak set up where the video is going and then the payoff is what you get at the end that makes you feel satisfied for watching that whole video a couple examples right this video about fortnite Avatar Airbender how long it takes to airbend across the whole map so people that like fortnite they're going to sit there and watch the entirety of this video cuz they want to see how long does it take to airbend is it 40 seconds 13 seconds and the hook and Stakes work together by telling you this is what's going to happen this dude's going to airbend across the whole map and the payoff is going to come when you find out how long it takes here's another example today's society this would be canceled immediately this is Seinfeld old show from the '90s iconic but clearly this Hook is setting up that he's going to say something that today's society would cancel you've got to stick around the stakes till the end to hear what he says when he says it the video is going to end and you're going to feel satisfied because you got the payoff that you stayed for the duration of the video to get which is him saying what would get canceled today or even this so simple three words stole 3. 5 billion that hooks you in because you're like oh this guy stole $3. 5 billion the stakes is going set up well did he get caught is he arrested is he on the Run does he still have the money and when you watch to the end and hear what happened to him there's your payoff doesn't matter what genre of video they're all going to follow this hook Stakes payoff format every single time and last but not least this is some like hippie mindset stuff but I promise you if you can treat every single video you make with this exact Outlook you're going to be so much better off just every single day creating content not being so stressed or anxious or worried and I know it sounds a little bit tough but everyone who watches this does not know me right can never you can never assume that the audience knows you you can't just be like hey guys I know if you saw my last video because no whether it's reals YouTube shorts Tik Tok those videos are going out from anywhere from like 80 to 97% random audience so when you're making these videos that act like oh yeah you know if you saw my last video if you've been keeping up with what because 90 90% of the people have never seen you before it's like going to a party and everybody's talking in the corner about something and then you walk over and you're like like like you're trying to laugh at like what they're saying but it's all inside jokes you feel left out so you don't want to make the viewer feel left out and act like oh everybody knows me no one knows you every single time appease the new audience appease the new audience number two everyone who watches this doesn't care about me they don't care they're there for them they want to be entertained educated inspired so making these like long drawn out like very me me me videos aren't going to go anywhere they're not going to go anywhere cuz even when you say and I know you're probably thinking oh I've seen videos where like people talk about their life stories but they're telling them in an entertaining way keeps the viewer entertained keeps them on the platform video gets pushed out but when it's all self-serving and it's not even entertaining no one's going to watch it because they don't care they're on social media for themselves how do I provide enough value to make them care that's the million-dollar question right you how do you make people care how do you make people watch your video you've got to again entertain or educate by following the hook Stakes payoff format so I know it's sounds easy and simple nothing's ever easy it's simple it's a simple but lifechanging and also takes 10,000 hours to even get decent at format it's simple but it's not easy if we look at MrBeast he's all entertainment right 10 101 million views 130 I mean it's insane and he's serving his audience what they want to see so he's done a ton of different kinds of videos and he's found a style of video recently like the last year that his audience is reacting to in a way in which he's continuing to create in that style CU he knows it's going to work with his audience and that's how you have to treat it testing hooks Stakes payoff entertaining content education content 7 Seconds two minutes like when you try everything and then you hit something that works again you're throwing all those darts one of them becomes a bullseye let's just keep running it back running it back and keep running it until it stops working and that's how you find your winning content strategy I know again it's simple but not easy easy and if we dive a little deeper with digital marketing in itself right let's look at the Diary of a CEO account right they take a quote from every podcast that they think is going to evoke emotion from the viewer and make them watch so like you have to wake up at 4:30 a.
m. a lot of people don't wake up at 4:30 a. m.
