should you use Advantage Plus audiences with Facebook ads in 2024 now Advantage Plus was introduced somewhere I don't know around like 2023 early 2023 for Facebook and you know it's a lot of like mixed cases right like a lot of people are saying how amazing it is and then you know some people are against it it's kind of iffy right now then Facebook decided to roll out Advantage Plus audiences so those Advantage Plus campaigns create you know iy 50/50 then they rolled out Advantage Plus audiences now Vantage plus audiences are basically broad targeting right there's
just age gender location that is it now should you use Advantage Plus audiences is the question though because for us we still been doing our regular normal audiences original audiences we'll just click that little blue button that says switch to original audience and we'd always do the original audiences now I tested Advantage Plus on a couple different accounts and ultimately like long story short why did I switch back was because I felt like the frequency would Skyrocket on these Advantage Plus audiences so you would launch something and it would just Hammer people that's already in
your like middle of funnel bottom of funnel audiences and like the first maybe 2 3 days depending on what's being promoted would crushed you really well and then you would see a big spike and just like cost per click things like that so like the first couple days would just be heavy frequency and then it would start kind of Shifting over to more like just colder audiences and stuff so like it was almost very weighted on like middle of funnel bot of funnel retargeting we would see a higher frequency on these Advantage Plus audiences so
you know long-term scaling was always a issue with those now the regular audiences what I find had a good split between pretty much whatever you're optimizing for right if you're purchase going after you know whatever whatever creative you have to go after whatever particular Market awareness and things like that it had a pretty good balance between like cold targeting and warm targeting so that was a big one for me when it came down to Advantage Plus right there you know Advantage Plus and Advantage Plus audiences whatever one you're using right there was that frequency be
really high and it would just you know wouldn't convert well so the other questions I got a lot and gu a couple Pros to look at from like advantage side was hey the cool thing about Advantage Plus was that it forced broad targeting on people and it further shows that you know this is going to the future of hey audiences soon will be non-existent there will be no interest targeting look like targeting things like that now most of our accounts I say all of our accounts I haven't personally ran a look likee audience or interest
audience since 2022 of December so a little over a year and a half I've been all in on broad targeting and I'm loving it we're crushing with it it's phenomenal I highly recommend you do it Advantage Plus audiences are for people that are just starting off with Facebook ads they don't really familiar with the Facebook ads community on YouTube My Channel and things like that and other people that preach broad targeting so it's a way for Facebook to introduce to Broad targeting to people that are just simply not aware of it whereas you know hey
you probably won't know about broad targeting unless you watch some of this stuff online so for new people just getting off for Aver iing it's actually really good the way they push it and I I do like that and that's also why a lot of reps push it could get you to spin more Facebook pushes it they talk about how amazing it is for a lower cost per acquisition and stuff like that but for more experienced Facebook advertisers that test it put it through the ringer again that's where I find that hey frequency is a
lot higher in these Advantage Plus audiences and we'll typically see you know create a burnout faster create a fatigue those things right there so I personally prefer original audience to where we you know have a little bit slower of a dek on those particular creatives and we get a lot more new people fresh eyeballs seeing those creatives that's why I like to go for my original audiences that's really the only difference between the two right there I do think it's a great tool Facebook aded to the platform for you know people who just start off
of Facebook ads up to intermediates it's great but from that intermediate to advance this is where you learn what rules to break inside of Facebook and these are one of those key things right there for keeping a fresh new level of Impressions every day inside the account this is why I do recommend the reg original audiences inside of the account as far as that I mean that's the main key things there like just doesn't really need to be a 20 30 minute long video I only to be straight short and straight to the point with
these right here you know as far as future predictions and stuff I do believe Facebook will work on that and improve it they'll probably roll out something completely different as well give another new rapper to it but yeah so short video for you guys but I been getting this question a lot and love to know your opinions drop it below hit that like button hit that subscribe button for new videos Monday Wednesday and Friday if you're interested in me running your Facebook ads I specifically help Brands stuck at six figures a month scale to seven
figures a month I've helped four Brands now and love to help you be the next one click link below to if you want me to Mentor you on a monthly basis and then lastly if you're looking for an intermediate to advance Facebook ads marketing psychology course click link below to Nick's Facebook ads course thank you all for watching this very short video hope you all enjoyed I'll talk to you guys later peace out
