We spent a ton of time creating this free blogging course so in this course I'm covering a step-by-step plan to launch grow and scale a Blog with AI and automation to make $10,000 a month with five different revenue streams so we're going to cover a ton in this free course including how to find a profitable Niche how to do keyword research how to do SEO this year how not just to write or create content but create a 100% Automated content system that can scale your content faster how to build a website with AI how to
monetize your blog with affiliate marketing ad Revenue sponsors your own product and even services so this is a full and completely free blogging with AI course that most people would charge a lot of money for so book Market check out the chapter markers here in the video to watch different sections and if you stick around till the end you'll have a Full game plan to grow a successful AI content business this year now if you don't know who I am it's the first time to the channel my name is Adam enroy I launched the fastest
growing blog at Adam enfroy comom it's made me a million dollars 3 years in a row I've also one of the fastest to revenue YouTube channels here so both are now seven figureure businesses and I teach beginners real strategies where you don't have to go viral spend a bunch of Money or waste your time now as I'm going through this uh full course I'm going to be sharing a lot of AI Frameworks that I've used to speed up this whole process for you if you want any of those Frameworks and my free AI Master Class
make sure to click the link in the description and top comment below and I'll send you my favorite 10 AI prompts and my free master class so you can get started once and for all so let's get into it with part One well welcome to part one where we're going to cover blogging 101 choosing your Niche with AI and doing research with AI to figure out what you're actually going to do and starting on your content Journey so number one we have to cover AI versus automation because this is all a lot of new stuff
now ai is the intelligence that will help us with our content and our strategy so it can help us do things like keyword research creating initial Outlines some of the content writing a lot of the planning and it really speeds up this process now automation is different and that will actually remove a lot of the manual work so we're in a world now where you can simply enter a keyword put it in a spreadsheet and you have a blog post written for you let me show you a couple examples real quick we have a make.com
framework here a scenario where we have you just put a keyword into a spreadsheet like I have One here YouTube reaction video ideas you put it in you hit the generate button it runs through this entire process where it goes from creating an outline writing the content adding a featured image with Dolly 3 getting into Google doc back to air table to Wordpress and you end up with a fully fleshed out post automatically from just entering a keyword there's also tools like the machines. where you can put in keywords get clusters automatically Write the content
for you and then you just read it so there's a way to speed up all of this process and we're in a completely different world than we were four years ago when I first started my blog writing everything manually hiring a writer at month three to kind of help with the process and spending a lot of money so first we have to cover blogging 101 so what is blogging and what isn't blogging well blogging is not writing it's not creative writing it's not Journaling it's not updating an audience like it might have been in 2006
at the beginning of blogging blogging is a way to mediate purchase DEC decisions people search for things online you provide comparative researched content based on those things and you make money with affiliate marketing ads and all of that so you're providing information to an audience and everything is tracked there's analytics we can see which posts are working and which aren't we do SEO And technical stuff so it's not overly technical that you need to be a web coder or anything like that but you need a little bit of you know creativity and analytic knowledge so
that's you know what blogging is there's multi multiple facets to it and it's really a way to monetize traffic in one of five is so there's affiliate Revenue recommending other products there's ad Revenue just banner ads on your site having sponsors that you put in posts selling your own Products having exit intent popups leading to a lead magnet getting people into an email funnel to buy things from you and even at the beginning you can sell services so you don't need any traffic you just have a service page you can do manual Outreach you're building
a real business around services or what we call it consulting or the agency model so things like SEO Services AI writing local digital marketing agency stuff it's just having a website is Central to All of it and it's really possible to scale content Creation in multiple ways with AI so we're in this world of AI there's I'm going to cover like the main three ways that you can do it and what I typically recommend now first though we have to cover the biggest and you know most common question I always get and that is choosing
your Niche the number one question I get by far I get asked what's what Niche should I choose what's the most profitable one we have to kind Of take a step back and realize that we can't just force a niche to work based on SEO reports or based on something that we think is going to work Based on data or based on a passion or something like that we don't want to just start with a passion write about it and then try to monetize it later we want to treat this like a business from day
one I'm passionate about a lot of stuff like running fantasy football but if I created like blog posts on that it's not A passion or a hobby anymore it's a job so first we have to realize what can actually make us money what can I sustain for the long term so how not to choose your Niche is just based on a passion or based solely on an SEO report based on that you know nothing about like if I started a Blog on like accounting I would have no idea what I was talking about so I
wouldn't know how to find the good keywords I wouldn't know how to write the nuanced stuff that Google might like and rank me over other sites so you don't want to choose it based on something you know nothing about or based on a passion with no business experience there without any potential so you have to choose a niche where you won't fail so ultimately we have to realize that niches come and go people search for things in different ways over the course of years so what might have had a lot of searches and interest in
2022 2023 might not have any Interest in 2024 2025 so if you pigeon hole yourself in a tiny Niche and you try to create a niche website you may fail simply because of the market you might fail because the market goes away what if you created an nft blog and you called yourself the nft guy or girl.com and all of a sudden it blows up and then it goes to nothing so we have to think a little bit longer term when it comes to choosing the niche and what I like to do for that is
just do it as a personal Brand so it's yourname.com that's what I did I did it kind of by accident I was just going to use it as a digital resume but there's tons of uh benefits to doing it this way number one no effort goes to waste so literally you can publish content if it doesn't work you pivot your Niche you pivot pivot pivot until you find out what works and every single article can be leverage in your life that gets you somewhere so it can get you uh Forbes you Rite for Forbes it
can Get you a different career it can do a lot of things for you outside of just making you a lot of money so personal branding I'm not saying you have to like put your face everywhere on the website but a simple domain with your name on it can also be good for you know eventually scaling out to Instagram or YouTube or Pinterest or other accounts that easily can use your name now if you don't you know if you have a very like your name's John Smith then you create a variation Of it don't overthink
it just take action all right so let me talk about choosing your Niche with AI because often times AI can like think of things that our brain wouldn't have thought of so for example if I'm really into like backpacking camping and things like that well what is my Niche like what are the opportunities can I make money at all like what can I do so let me show you a quick example of that I have what we call the AI Niche Hunter and what this Will do is I copy this whole thing you can see
a bunch of people are in here using it you can get this if you enter your email address in the link in the description there's a bunch of AI Frameworks here but if we paste this into Cloud what this will do is it'll give us a way to find sub niches and then keywords that we would write about so if I say my Niche is backpacking it'll give us like other ideas too it'll say okay let's think about other things Well there's ultra light content there's International backpacking Backcountry cooking is another sub Niche winter backpacking
family backpacking so lots of different things that you can write about and then it says all right based on this choose one subn and then I'll give you some keyword ideas so I'm going to say ultra light backpacking and in that you know we want to find a really specific area and we can always expand out over time So the idea is in a blog that you go deep on one specific topic you want to be known for one thing and then over time you expand out so you start with ultral light backpacking and then
you start about family backpacking and other things and the gear that you need and you kind of just have three to five simple categories of content that's really helpful so what this will do is it gives us the article title and and the keywords so this is like ultral Light backpacking The Ultimate Guide ultr light tents how to reduce pack weight ultra light sleeping bags ultra light rain gear water filters all kinds of things like that so if you want a Pack Light these are really good articles you could create gives you 15 informational and
five transactional for affiliate and then it gives you pillar post ideas so like The Ultimate Guide to ultr light backpacking and then a follow-up beginner content how to cut Your pack weight in half intersperse the informational kind with affiliate post top five ultr light sleeping bags and it's really like this is lower competition stuff when we think about competition we think is vlogging too saturated we have to think about well what niches are hard versus others the hard niches where it's like it's really kind of difficult there's a lot of big media sites and Reddit
and all that stuff is like Tech really expensive Technology software business finance so things that like Forbes would write about is a little bit more competitive so things that are more hobby focused outdoor goods indoor products things that are you know not in those categories is a lot easier to rank for so we're covering like you know saturation what works what doesn't work a lot of things work like a lot of niches do work uh you just have to know kind of what to look for and then go Deep on the topics so if you're
not sure what your Niche is just test it out put your Niche into this um idea put something broader maybe put in camping and then you say okay I like camping but then let me get deeper into certain types of camping or certain areas that you could you didn't think of before so when we think of helpful content which Google likes and will reward us for and rank us for we have to realize that in the niche we have to pick the right Helpful content in the first place so we have to know what articles
are we going to lay out what are the categories of content that we would create if thinking of each blog post is kind of like a chapter in a book today's video is brought to you by Cadence WP so we all know that AI has made content creation much easier than doing everything yourself but it doesn't just stop at creating content you also can use AI to build a WordPress website and Cadence AI Makes it easy with an automated design library and AI content editing tools so it's simple and you can get customized copy and
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come fully recommended by me now sometimes you have to pick in N that actually makes sense for blogging not one that you hope works and I what I say here is Think Like an e-commerce brand now to make money with affiliate Revenue when it comes to blogging you have to write About a lot of different products that people want and you typically compare them with like the keyword best so it's like best camping tents best hiking poles best tennis rackets best whatever it is and you write and you can make a lot more money with
affiliate Revenue than just add Revenue so you're recommending products getting people to click affiliate links to buy and you can make more money doing that now we don't want to go into a niche that's just so Narrow like journaling for women over 50 because there's not really a lot of affiliate potential there it's just like too narrow too Niche when we're creating search driven stuff we're not going to create it for a specific like audience segment like people over 50 we can't necessarily control who visits our blog we can't make it only people over 50
unless they search you know journaling over 50 but they don't so we have to realize we think like an e-commerce Brand we want to have a niche that is just a category of products that's how the internet works if you're an e-commerce brand you sell stuff if you're an affiliate if you're a blogger you recommend products that you use in a niche so if you're in golf very simple you talk about drivers irons putters rangefinders all of that stuff and then you have informational content as well those are the only two types of Articles you
ever need so but we can't choose Something super narrow like I want to do mindset for Tech entrepreneurs it's like okay well what are the affiliate opportunities mindset there's like maybe a mindset app which might be competitive to like health health websites there might be some books there might be a couple courses but we really want to have a lot of potential so we want to be able to write at least 20 or more affiliate articles over time so are there 20 product categories is within Your Niche think about it that way so again we
go deeper on the niche selection strategy when we're like creating our own course so yes a course has to match an audience and teach them something and is more specific there but when we're just starting out we choose a little bit of a broader Niche something that we just want to be known in and we allow ourselves we give ourselves the freedom to not have to make the perfect decision at the beginning if you like Camping go into camping we'll find the sub Niche that is less competitive and works for you over time so this
makes it a lot easier doing it this way so let's get into part two and that is actually creating content so that's keyword research that's SEO and ranking content and that's AI content creation strategies plus humanizing and ranking so a lot to cover here so first we have to talk about keyword research 101 and like I said there's really only two Types of keywords you ever need to Target informational so things like how to do things guides resources and then transactional so the best product Roundup kind of posts so for example if you're really into
like Lawn Care let's say and you have the perfect lawn and you're obsess obsessed with it you like being outside and backyard patio all that stuff you can be known for that and you would say you would have articles about how to make how to trim the Perfect Lawn how to cut your lawn how to uh set up a backyard party how to do all of these types of things informationally and then the transactional content would be product related the best lawnmowers the best power tools to do this the best whatever it is so you
just really can uh have those two two simple types of keywords and then we have to talk about keyword clusters and content silos so when we're blogging we need to just organ oriz everything in the right way If we just publish a bunch of stuff and just have 100 articles they're all kind of randomized there's no structure there's no hierarchy there's no understanding what's the most important so we can create keyword clusters and content silos now we're going to look at some SEO tools but there's pros and cons of using SEO tools so we can
use a tool like HRS we can use a tool like key search we can use Google Trends or exploding topics or meet Glimps or all of these different tools to look at different keyword search volume the problem though is sometimes that if everyone's using the same tools then by the time that the keyword that you want to Target is in that tool it can sometimes be a little bit late already because a lot of people already know about it again this goes back to Niche expertise if you can discover keywords topics and Trends before other
people you actually have a better chance Of getting more traffic because timing is also a crucial component of blogging that not many people talk about if you want to write an article and another website had a 20-y year head start on you they they wrote it 20 years ago like something like best website builder it's going to be really difficult but if you have keywords and strategies and things that are newer that people haven't written as much that's what's less competitive it's competition is Literally a timing thing and with blogging there's always new products product
categories and niches uh developing over time even something as static as golf has new drivers and irons every single year that you can review or something think about what's new in Smart Home devices technology drones VR all kinds of new technologies coming on the market that other sites haven't created yet so first let's find some keywords and content Clusters with AI and then let's look at the ways to do keyword research with SEO tools all right so this is another uh AI framework you can get if you enter click the link in the description sign
up for that this is the content cluster and Silo tool so this will give us a a little bit of a different way to look at keywords for free again we want to do a lot of this blogging stuff for free not paying for a bunch of expensive tools so if I take this I copy it I paste it into Claude this will kind of do a similar thing to the niche selector however it will create more content silos so the main topic I'm going to say like lawn care and this is the main topic
you want to focus on for your content strategy let's develop a Content strategy around lawn care so we would have things like lawn mowing techniques grass types fertilizer weed control watering aeration Pest Control all the way down the list and then what it'll also do is It will give us some easy Silo ideas so how do we organize this blog how do we organize the content strategy well we'll do basics that's very simple maintenance techniques lawn Health seasonal care that could be a whole cluster of keywords around spring summer fall winter all of that lawn
Aesthetics making things look good and that's pretty much it you only need like three to five so if I was starting a lawn care blog I would want to have the basics of Really good Lawn Care maintenance techniques health and seasonal care so I could put them all into one Silo and what what I mean by a silo is you going to link them together so this is kind of viewing it in like a diagram form for the example of the B2B sales Niche so you have like a pillar post up here something like The
Ultimate Guide to B2B sales and then you have posts underneath that so things that are kind of related underneath that Silo like it showed in The tool so AI B2B sales sales intelligence crms team building processes and all of these will have internal links in the intro linking up to the main pillar post now the pillar post can link down a few times but you want to have links up to the main pillar posts and then over time this is one sub Niche like you could have a B2B sales sub Niche and then you'd have
B2B sales here kind of linked together in one Silo sales psychology might be another one And then sales training and development could be another one so you don't want to overthink it you don't need this like perfect internal link structure or anything like that but we have to think about we have to Silo and create these categories of content that kind of live together if all the B2B sales stuff was like linking to all of this and it was kind of sporadic it would be a little bit disorganized so we're just trying to organize our
content strategy so we'll Get deeper into using SEO tools doing deep keyword research finding ones this is a quick overview we'll get into it and then once you have a keyword we start creating the content so content creation again is an SEO and data driven process let's walk a little bit through onpage SEO so we're going to do that now with AI we have to realize that the important thing to understand is that it's not going to do everything for you when it comes to blogging and Automation And AI you have to know when the
human input is needed it's pretty much needed at the beginning and at the end so the beginning is not letting AI just dictate our entire content strategy doing research figuring out hey these keywords based on my you know knowledge of the niche and monetization streams these are my keywords so you never want to Outsource your actual keyword strategy I've never outsourced my keyword strategy those that's something that I Will always have I put my keywords into a spreadsheet I have you know 20 to 30 per month that we write and every month I revisit it
so that's something I'm not going to Outsource completely AI has helped me find those categories but then I I dive deep and I do keyword research so the beginning your initial strategy then at the end so humanizing it so we get we create the Frameworks in the AI process to speed it up as quickly as possible but then we have to edit it at The end we can't just publish AI content we use it to speed it up but then what we do is we add our own human elements our own experience our own take
images and things that make it as helpful as possible based on our own experience so let's get into the actual automation strategies because this is kind of the exciting new part so number one first method is to do this completely for free with Claud AI or you can use chat GPT I just like Claude uh the outputs that They provide through text are better in this this instance chat gbd is good for some certain things related to like scraping URLs and data driven stuff like that but for creating you know outlines keywords prompts writing some
content claw's the best so we used a to find the niche we developed the con uh the keyword strategy let's create the outline and then create the content itself so let's go through this process using my 5in one prompt again you can Get it clicking the link in the description all right so you can see this is the what I call the AI content machine it's like five system prompts in one it's five pages long you take this it'll actually guide you through the first keyword thing and then write all the way into writing the
content so you can see like system prompts they have a role you're an experienced SEO expert your task is to do this and then underneath that it provides a process And context so process context task roll and then it does it five different times for five different things so if I take this and we go to start a new chat paste it in we're going to go through this whole process so again the main Niche we're going to do is lawn care and then it's going to give us the subn idea so this could be
interesting again organic lawn care so natural fertilizers seasonal lawn maintenance again spring summer fall equipment tools all of that So I'm going to say let's do organic lawn care so what this will do is it'll give us all the keywords that we need organic lawn care natural fertilizers chemical free Lawn Care organic irration best organic weed killers organic grass seeds really good keyword ideas so choose one and it'll start writing it so let's do organic lawn care let's just do the pillar post so what this will then do it continues and it just keeps going
and now it's creating It so it has an optimized H1 meta title so The Ultimate Guide to organic lawn care nurture your yard naturally in 2024 really good title has the year in it really good meta description and then it has an outline so introduction how to write the hook so you can take it from here and just use this paste it into WordPress and then write stuff yourself but we can take it a step further it has all the H2 headings which we'll get into onpage SEO and why that's important and Then the conclusion
and then semantic keywords to add into so these are important to tell Google and search engines like hey this is an this is a robust article they use natural M uh language processing to understand like in an article about organic lawn care it should probably say things like weed control and grass care and Lawn irration and kind of random words that aren't the target keyword but are good to have in there now it says now that we have an Outline would you like me to generate content for any specific section I'm going to say the
intro and then write the intro for me now this is using if we look at the five and one prompt it's using uh different strategies to humanize it a little bit better for our first draft so it uses short and long sentences it uses exclamation points it writes like a human I even told it like make a few little grammatical errors just to prove that you're human I I scan Some of the top ranking Authority blogs and it's like some of them they're not perfect in a tool like grammarly they're not overly optimized they have
some mistakes and errors in them so it's a little bit of nuance right all this is a lot of nuance so I wrote the whole intro now I'm going to say write all of the all of the H2 sections and you notice I can even make spelling errors in claw they know it knows what I'm talking about certainly write all of these then We get to the this is the one understanding the principles of organic lawn care all right let's start with the basics first did my toes in organic lawn care I was like a
kid in candy store that's not a big deal blah blah blah so it writes everything so we can take this we'll see it just keeps going if you needs to keep going and it stops you just keep going or continue or things like that and we can just do it now this is the free way to do it it's a little Bit more manual where we are entering the keyword we're entering the you know working through the prompts and then copying pasting and then editing so this is one way to do it completely free with
Claude taking the prompts that I've created and then you know going from there all right now method 2 is another one and it's automated with machine. so this is another tool we can use this tool to create content clusters basically go From a keyword and a Content cluster into a finished Post in WordPress now with machine it's a little bit it's the easiest definitely to do it's like the easiest the output's not the best though it's like you got to edit it a little bit more so with that it looks like this so we can
see different content clusters here I can create a new cluster so I could go to like uh my dog uh my blog is about my dog is about my blog is about pets dogs dog toys I did that one Earlier actually and then it's like uh you know my audience is dog owner is interested in getting the best dog toys and then you hit click autopilot and then it'll look like this so you have uh all the Articles listed here on the left side indestructible dog toys interactive best chew tough squeaky the most annoying possible
toys ever the squeaky dog toy um but what you do here is you can bulk at it or you can just Select them one at a time but what this will do is first we look at this so interlinking they'll Interlink together we can add a featured image so we can use normal stock photo places like pixels and unsplash for royalty free images or let's use Dolly 3 for example and I'm going to say I want a um futurism with a purple look that's you know whatever you can choose the design if you want to
and then you can select if you're if you select them all you can Change some of these things you click right and then it writes it you can even click here and then it publish to CMS which it automatically if we go to CMS connections you just press WordPress and it connects to Wordpress for you pretty much automatically so when we go here we want it to be very long we're going to use GPT 40 so this is chat GPT not Claude we're going to use friendly tone friendly works the best from what I've seen
as far as like humanized content And passing those AI content detection first person enabling research so we can do automatic research and uh add external links humanize and then you just click write so now it's in the queue it's writing the content and I could say right I could say uh right here publish to Wordpress when it's done so then it'll just be in WordPress so what's cool about machine. is $49 a month so it's pretty cheap it's unlimited at $49 A month you can connect uh chat GPT to it so you have a platform
account there you connected to it and you choose your settings it publishes to Wordpress again you edit everything at the end and it's a pretty quick tool to get it there so let's wait a minute and see what the written content looks like and then it'll say ready when it's done and you can click read here or you can just click publish the CMS it'll send it to Wordpress click read you can see oh my God look at this futuristic indestructible dog that is purple amazing ing AI imagery here but you can see uh gives
you the title it's 3600 Words which is pretty long so it talks about finding the best toy it gives you some tables and different columns and formatting it gives you some options here which is actually pretty cool but it's pretty long it goes down the whole thing and it's pretty much done so you would again we don't publish AI content We edit this but this is giving us a quicker time frame of going from keyword to draft keyword to draft how can we do it where we're not writing from a BL page so machine. a
is option number two now I'll talk about option number three for Automation and that is make.com now make.com is an automation software connects multiple apps together in any type of unlimited customized way that we want so this one is more robust it works better I would say from an output Standpoint because we can really customize the exact AI outputs that we want based on the inputs we can really customize it it just takes a little bit more technical setup to get it right so for example I'll show you we have this blog post Builder I
have a full video on this too going through a tutorial on how to how I set this up how this works is it runs so it creates a web hook based on air table so air table is a spreadsheet so what we do is Basically we get it from a keyword that we enter into this one column we click generate it starts the web hook and then it gets it through the whole process going from Google doc into a finished WordPress article so you can see here it starts with a web hook it delays 20
seconds so that it works it takes this and then it uses our AI framework so it uses the outline generator turns it into Json format it writes the full article and then it creates a featured image This one actually creates the prompt to then create the image it marks it down at HTML puts it into a Google doc back into air table and then right to Wordpress so you can see an example here of like YouTube reaction video ideas Google doc like this it just pumps it back to here it takes about one to two
minutes it's not very long so it's got a featured image it's got this inclusion all of that so and then gets it right into WordPress for us the Benefits are you can really customize it so every step of make.com is using different tools you can customize this as much as you want we can change what the prompts say and how it can customize the content what type of images we want every single step in the process goes back to pulling content from other steps so it looks intimidating it looks intense um it was for me
especially first when I was starting I have a full video Again tutorial on this if you're Interested um I'm not going to cover everything in this video but um you can see like every time that you click on any type of form field so every little template here will have different form Fields based on what it is so for example if I go to Claud the AI tool it'll have the connection the model that we're using the tokens which is this is the max amount Allowed by make and then I'm saying the user is going
to input some text and this is the Prompt this is the custom AI prompt that we created and this can be edited and changed as Cloud gets smarter as we optimize and use these tools so these look different now when I click in here I can see everything from previous sections so I can pull information so I could say base it on this main keyword and I click main keyword and it pulls it up like that so you're telling it it can get customized you can pull stuff from random spreadsheets and put it over here
And grab prompts and do this and do that really it's something that we are working on in our you know AI income blueprint Community where we are teaching it we're you know going to help people set it up and do all of these different things but this is more customized approach you can use make.com for things like not just blog post automation but like LinkedIn posts and taking repurposing to other social media platforms and doing things in an Automated way so literally all it takes once it's set up once you're good and then it's not
going to run on its own it'll run if you click run once or it'll run based on this one this is customized based on ADD adding another keyword into this spreadsheet so you add another keyword and you hit generate and it will go through the whole process get it all the way into WordPress as a draft you don't have to publish it right away so that is option three which is Make.com so we covered that process so there's really three ways we manually do AI stuff adding it in copy paste we use the tool like
machines. a um to just do it really quick get it to a draft and edit or we can use make.com to do a really customized approach those are the three really three approaches there's also the most expensive one which I'm not really going to cover that's like the oneclick tools so yeah you can use Surfer AI put a keyword in and within 7 To 10 minutes It'll have a finished article for you it's kind of optimized for SEO you still have to edit it cost $19 an article similarly you're paying money for every every single
article a lot more whereas I'd rather have a scaled way that's cheaper or close to free so those are the other ways to do it so the question though is are we just publishing this a Content isn't that crappy like this isn't what blogging is about right and it's like yeah we're not Just going to publish that AI content we have to humanize it first so how do we humanize it how do we get it to rank what do we actually do well first we have to understand search intent because what are we even going
to put in the article in the first place how do we train the AI we train it we got good inputs but then we also need to edit it correctly so search intent is really important it is the psychology of search it is the search behind the search When somebody types something into Google we need to know what do we actually create what order do we put the content in and it's actually really simple I'll actually show you an AI framework I have to find the search intent of any keyword so right any given article
you need to know who's searching for it so the thing about blogging is like we don't know who is searching for the article for example somebody could be searching for this let me do a quick Example so this is the AI search intent tool that I have it's a framework again we copy and paste this in so this will find the sech and what's really important is if we paste this in how are we going to humanize the content well we need to know what to write so it's going to say go ahead and share
the keyword or topic so let's just say that I'm talking about a best digital audio workstation da for short people are in the audio world it's a tool that you plug in a Bunch of things into and it edits audio for movies for music production for all of that so you put this in it will give us a full search intent framework idea to know what to write so for example what's interesting it says it's commercial investigation keyword meaning it's a affiliate article transactional post whatever you want to call it it's comparing the best products
the main thing I'm looking for here yes it gives us the content format the expectations All that stuff what I'm looking for here's the key audience segments so this is really important if somebody searches and they want to find your blog and they're searching for the best digital audio workstation or they're searching anything we need to know we don't know who they are though at the beginning it could be a Prof professional music producer it could be an audio engineer it could be a podcaster it could be a beginner or a hobbyist so we have
to Write an article like that comparing contrasting but giving those best for certain audience types so if I had for example number one best overall product for the beginner number two best for like a really high-end one best for music producers best for professional music producers but I was missing like podcasters I had nothing there well what if a podcaster searched for it then they don't have any information that they're looking for so they will go back they Will click another article they will read that one they will end the search Journey on that one
so we need to write articles for all key audience segments and we don't know based on one keyw who all the audience segments are what AI can tell us what they are so we keep this in mind as we're writing that we want to B basically cover the bases so that when people do read our content they feel like everything's been covered they don't need to go back and click on Another article so we also want to get to the point quickly give the reader exactly what they want if we wanted to look up the
search intent and analyze it it's kind of like you can get a lot of Clues from the titles of Articles when it comes to blogging so we use the AI search intent tool to find the audience segments but then how do we write the title how do we organize it well if we look at any search like I just like how to gain Muscle for example we look for the Target keyword is how to gain muscle so you'll see the target keyword is in the title but then there's extra stuff these are what I like
to call search intent trigger words the extra words and information that allow us to get more clicks really so this is where we see it so I what you can do for search intent is you like look at the top 10 to 20 articles get a pen out or something and just jot down The notes of the extra search intent driven words that are being added to the title so this is like tips diet and workout Design This one doesn't really count it's a government website faster so build muscle faster is a word I would
use there so then YouTube has like fast as well fast build better muscle Harvard if they're like big Harvard educational government sites I don't really I'm Looking for blogs here scientifically proven ways to build muscle fast so another one for fast one for scientifically proven fundamentals exercise we'll go next we'll hit a few more Ultimate Guide according to experts after 50 trick all that so what I would do if you're thinking about a title to create for this and we're going to cover exactly titles here in one second but I would have something that says
like um I would kind of incorporate the best ones Because Google is rewarding things that people like and based on clicks around on like fast so I would say all how to gain muscle faster according to experts or something like that you can include a couple of those but that's a good title that you would use like how to gain muscle faster than ever before how to gain muscle so fast your arms are going to fall off that's like a a buzzfeed example how to gain muscle so fast that your skin falls off because you're
Getting so jacked and swole just like Arnold Schwarzenegger in the 80s hello CutiePie but we're looking for those types of extra words to signify search intent as we're writing and we can use and find the key audience segments and then we're writing based on onpage SEO so we have a clear title URL format a URL is basically just in the form of a keyword so if the keyword is how to gain muscle the URL is Dash how- to- gain Das muscle it's not the full title because If it's the full titled and it can get
too long and it adds in like 2024 2025 in there and it's the URL is the only thing that you can't change when it comes to a blog post you can change the title indefinitely you can change all the content the images everything the URL has to remain because if there's links pointing to it from external sources or internal links or any of that those will break so you don't want to change the Url everything else we'll cover so the H1 title writing an intro H2 and H3 headings are really important so the H1 is
the title H2 and H3 is other like the most important pieces of information in an article then we have internal and external links semantic keywords which are extra keywords kind of thematically related that uh Google would expect through natural language processing to see in an article and word count not as important but we want to be in the Ballpark we don't want to usually the old way of doing SEO is like make a longer article it's like well that sounds like a lot of fluff that people don't want to read now it's more about getting
to to the point fast giving people what they want based on the search intent adding Human Experience to this AI content and then doing really good on page SEO really the biggest thing is just building topical Authority in one specific area going deep on a Topic that's the biggest thing because if you have one article about gaining muscle Google doesn't think you're an expert but if you have 20 and then you have more and you keep scaling it and scaling it and adding your own experience adding your own pictures it's going to work out pretty
well first let's get the title so everything is a list whether it's how to build a cabin in the woods step one 2 3 4 5 is a list how to start a blog step one do this Step two do that or it could be the 17 best YouTube video ideas the 20 best laptops for beginners basically articles are lists whether we like it or not so it's really simple the clear format that works really good is a number even uh odd numbers work better than even numbers I like 17 I mean that just looks
pretty cool 17 13 15 19's kind of weird Steve Eiserman was 19 11 looks a little weird like certain Numbers just look more clickable for some reason 10's boring 10 is so out of style 10 is like back in 2020 people you would use 10 oh my gosh seven is where it's at 7 15 21 27 69 97 if it's a really long list right so interesting numbers Target keyword in purple here you need to include the target keyword in your title somewhere near the beginning not at the very end and then this is the
search intent trigger words extra words to get people To click and provide some context you can use the M Moz title tag preview tool to show you you don't want it to get cut off this one might actually get cut off because it's a little bit long so it's under 60 characters you want to have a good title for people to click on that's step one it has to include the target keyword so to write a good intro people's attention spans are like you know you get Tik Tock people you have YouTube shorts people that
search for Stuff their attention spans are a lot shorter than they used to be so get to the point quickly short intros you want to be able to scan through the intro really quick four paragraphs Max for an intro just a couple paragraphs get to the point writing for the web is important too we're not writing long blocks of text in a blog should be one to three sentences per paragraph math Max space it out 18 to 20 size font white background black text should be Automatic with cadence AI which is what we're going to
cover with our WordPress theme when we build the site Cadence is a really good uh tool for that so simple read it up break it up with bold text bullet points simple things like that now writing a good intro you can add hooks interesting things making people think adding quotes adding statistics something about your experience so we want to include some of our experience in the intro you know if I'm writing About blogging like hey I did this blogging I've made this much money I know what I'm talking about kind of showcase a little bit
of your experience if you can if not it's not the end of the world either it's not a big deal we want to get people's attention span quickly hooks stats intriguing questions quotes personal story and experience and then internal links to related content I like how this site uh gear laab sites do this stuff so like gear laab baby so Baby gear laab the 10 best car seats 2024 crash tested like that's you'd want to know what's the safest when you're buying a car seat they have get to the point quickly with some here this
is a long paragraph I don't like but they have I like how they add internal links they basically have a second paragraph before they get to the content they add all their internal links in here so for example if I go to strollers like best strollers you'll see the same thing and It's like intro and then all the internal links to other related content and strollers right here in one place they're easier to find than if there was a link here and here here and down here and things like that so I like how that
format for internal lengths let's cover some other onpage SEO factors so there's the H1 is the title H2 and H3 headings are also the secondary ones so there's like H1 2 3 four five if you want to get way down there's five I don't I never Use that mainly it's just H2 is the most important headings and then H3 is the most important subheadings now with an affiliate article in the list format the H2 this is the important part of on page SEO one of the most important parts if I have an article like this
on the best webinar software this is my H1 title right there's a featured image introduction now this is the first H2 heading after the intro you have the first H2 your first heading and it's Includes the keyword in the form of a question what is the best webinar software that's the best way to do it and then this number one demio is an H3 heading so question when you're doing affiliate posts the target keyword the category here is in the form of a question question is an H2 and then the H3 is the list items
the actual companies in the list this is the best way to format it for Featured Snippets the way that Google understands it so We're just doing that to rank and you can see every uh there's key features there's user experience pricing updates button and then the exact same thing for product two so this is an H3 so the good thing about writing these types of Articles is that once you have a clear format every company is going to have the same kind of format other Factor would be uh semantic keywords so again those random keywords
that aren't the exact target keyword but should be in an Article related if I had an article about the best hiking trails in California they would expect to see things like you know maybe uh other random keywords like uh camping regulations or leave no trace or exercise you know random things that Google would expect and you can find semantic keywords with Surfer SEO with other SEO tools or just by using AI tools uh okay so internal links for Content silos anchor text can be more Exact match for your own internal links when you're linking to
your own stuff just do it based on the keyword or the the reader should know what to expect when they're clicking on that internal link like I showed you in the baby gear L lab example place them in the intro you can place them at the end too for bounce rate if people see other stuff that they can read they might click on that too and lower your bounce rate by clicking on other articles you also want To place a few helpful external links to highly reputable sources and stats and the anchor text here doesn't
have to be exact match or like the exact keyword it just should cause no surprises for example they should know your reader should know what they're getting to you want to do highly reputable sources one interesting distinction when blogging is well why are we linking to external sources it's kind of like linking to citing stuff for research paper and the Number of external links is kind of dictated by how much Authority and like your money your life expertise you need for example if I look at garage gym reviews the best pre-workout this one is like
the ultimate eat article it has according to personal trainers and The dietitian written by doctor expert verified by three people fact checked and all of this stuff it's got pictures of everybody but if you notice they have tons of external links to the uh National Library of Medicine they have like 40 of them if I go all the way down to their sources their references they have 28 referen es and super researched because this article needed to be researched they've updated it dozens of times over the years whereas their article on the 12 the best
home gym machines has no sources there's not one doesn't exist there's one sorry there's one Mr wescot I didn't forget About you there's one so again if you're just starting out and you're in something that's like we're talking about something that doesn't require much re research like birthday party ideas you don't need to be sourcing statistics but if you're talking about science medicine Fitness money things like that you should have a few external links to highly reputable like government websites are good or edu websites or things that are really Reputable and helpful now let's talk
about the problems with AI content so when we're creating AI content I mean look at this beautiful text here in the fast-paced realm of the digital Age We delve into the P pivotal role SEO plays in today's complicated digital landscape in an Ever evolving Digital World amazing stuff and that's kind of what AI does a lot if you don't train it right it'll just write these crappy boring jargon based sentences that no one wants To read so we update that we change that we don't want that the drafts are only as good as how how
good we can edit it ourselves when it comes to blogging so how do we humanize it here's a little checklist we use the first person perspective I did this when I you know when I took this pre-workout I got a little ting L Feeling by in 5 minutes and then I was just able to shred my workout like never before horrible example but you talk from first- person Experience based on your relationship to the keyword what you did so if you're talking about anything a hobby a how to play a certain thing on the guitar
it doesn't matter any Niche you have to say hey when I first did it these are the challenges I had and this is how I overcame them when I detested this product I liked this but I didn't like this so you're using firstperson perspective using active not passive Voice something like grammarly can help with that that's not as important but really want to share personal insights and stories and use Unique Images so unique images is going to depend on the niche if you're doing something around hobbies in the home do it yourself stuff DIY remodeling
projects just take a bunch of pictures of yourself doing stuff take a 100 pictures in a day of you with different tools different things and then just use them across the Board if you're doing software and business content then the most helpful pictures in your articles are usually screenshots things that you're capturing and teaching and diagrams and stuff so you definitely don't want to use copyrighted images you can use some screenshots things like pictures of yourself but you making it unique uh real life examples of yourself too like when I did this this happened and
then communicating your Authority so always In the intro you always see this like I was looking for something like night vision goggles or something and it's like this article like you know as two x Army Rangers based on the these tours of Duty here here I'm like okay they know what they're talking about so even if you don't have like a a level of experience with your blog you can give something some type of a little bit of a good sentence there to validate your expertise you also want to remove that Crappy jargon include burstiness
some of the you know the AI Frameworks I use already have that so like short and long sentences AI creates sentences that are all the same length a lot of the times bullet points you want to mimic how humans talk you need to fact check it you can't just publish something that says random statistics and pricing and stuff that you haven't checked and validated you want to add what I call relatability and empathy this is what AI Lacks AI doesn't really feel feelings yet that we know of but when you add empathy and you walk
a mile in someone else's shoes so the internet's full of beginners let me break it to you the internet is all beginners people aren't that smart I'm not even that smart I'm just saying stuff on YouTube for a living but what I'm saying is if somebody's searching how to do something they're a beginner they don't know how to start a blog be like look I know I was in your shoes I didn't know what the f I was going to do I was looking for different things looking for different information I tried and failed seven
times before I finally figured out what worked you know or in any Niche right I tried this you know this recipe and it's just I burned it seven times and my life's horrible or you know you get the point adding some empathy of when when you first started when you first started you're kind of relating to The person that's reading the article the best way you can and that's just empathy that's just understanding hey I was in your shoes at one point this is how I got over it this is what I did this is
how I learned and you want to write like you're speaking to a friend we're talking like eighth grade level here we're not writing academic research papers we're writing very simple content so really it comes down to make better Prompts better Frameworks and then adding human touch so better prompts plus better human touch equals better content and if you couple that with really good keyword strategy based on monetization at the beginning that's what can make money with blogging and automation so let's get into monetization so we're going to cover the five revenue streams the timeline and
then affiliate marketing so the five main blogging income streams are Affiliate marketing ad Revenue sponsorships and then these two selling your own product and services really if you boil it down though it's actually a lot simpler so it's like what do we do at the beginning what do we spend our time on there's all five do I do all five do I do them all at once do I do one more than the other well when we're first starting our blog we are publishing content this is a Content business And we're not going to focus
on all of these at once in fact ad revenue and sponsorships we ignore completely at the beginning for the most part that comes with traffic we don't have that yet so we don't have ban we don't have to worry about banner ads those go on any article you want we don't have sponsors yet they're not going to pay us for no traffic yet so ignore those two then we have selling your own product that will uh be building your email list selling a Course selling a community selling anything um that also you can kind of
ignore a little bit of at the beginning because we don't have an audience yet to sell a product too when we're just starting out that one grows over time affiliate marketing is number one because it it is a part of the content strategy we create affiliate based keywords that can be these best comparison type of keywords that we put into our content strategy to make money With affiliate marketing the benefit of affiliate marketing is you're selling other people's products not your own you don't have a product yet you're just getting people to click links and
the truth is um EV every single type of business whether you're an e-commerce brand software company blog local business we need to create content and get traffic anyways so the beauty of affiliate marketing is We don't have to do anything else there's no inventory there's nothing like that so we start with affiliate marketing because it has a much higher Roi or just earnings per visitor than ads do if you join an ad Network and you have banner ads on your site you get paid every day a certain amount based on an RPM Revenue per thousand
visitors and that's going to be dependent on your Niche and country of origin of your traffic based on that you might get a $10 RPM so for a th000 visits you make 10 bucks affiliate marketing has the potential with the right search intent and the right keywords to make you two times five times 10 times even 50 times 100 times that amount per visitor based on ranking for the right keyword and getting people to buy things through your links and then we have Services which is another option so that is I have no traffic yet
I'm going to do some Outreach to do This content stuff for other people so if you take all the learnings from blogging SEO AI content writing humanizing content digital marketing PPC Facebook ads whatever it is you can do an agency service business model consultant whatever you want to call at the beginning to get a couple clients under your belt charge them some money when you're kind of learning the process so you learn SEO you learn any type of digital marketing that you want to do You find a vertical Market an audience that you want to
help and then you maybe do one for free learn it better get better at it and then you start charging clients money so you get a couple clients on your but you're making money faster than worrying about your own content your own promotions now what that does is that's how I started because I was able to do link building for companies while I was doing guest posts and at the same time I was able to With that service based money the Consulting money I was able to hire my first writer I was able to scale
the content on my own blog with those people so first though we have to realize like yes there's five revenue streams yes we can get all of them eventually but we don't do all of them at the beginning the only thing we focus on at the beginning is just creating good content informational content will make ad Revenue transactional best of product category posts will make affiliate Revenue ad Revenue to me is kind of like the last resort of monetization it's really good and it captures everything that doesn't get monetized for example there's a reason when
you Google chicken soup recipe that there's a wall of ads and the woman or man talks about you know when they first learned about the recipe when they were like 5 years old in the Home in the Home Country land of Italy and how it changed their life learning about it and then you go like 5,000 words down to find oh here's the ingredients and then here's the directions it's because they're monetizing it with ads because when someone searches for a recipe they're not going to buy anything they're not going to buy a can of
soup through an affiliate link they're not going to buy your cookbook yet necessarily so they Won't buy nothing like that's the truth about blog traffic is like 98 to 99% of people will not interact or engage or buy things but it's the 1 to 2% of people that will so for that 98 to 99% of people that don't do anything ads banner ads will monetize that but we want to get better Revenue sources that can make us more money which is namely affiliate marketing and selling our own products and we can do all of them
at once for example here's my article on AI Social media tools very simple article you'll notice that there are banner ads on this Medi Vine is loading it's got uh an ad here and here and then it does it automatically so with banner ads you can add them every third paragraph every fourth paragraph just simple settings it's a WordPress plugin it's really simple to add and there's ads okay these can be affil then you can add affiliate links like there could be affiliate links here For these companies throughout the list affiliate links to when they
buy those products and then another Revenue stream if I'm going to go to leave the article there's an exit int 10 popup to join my email list so there's three monetization paths in one blog post and they don't really interfere with each other you can turn off ads at the post by post level if you want to I did that with some really high intent high high Revenue affiliate post I'm like I don't want ads Blocking any of this I want it just affiliate only because the ads might actually detract from people clicking the affiliate
links for the most part you can just do all things at once there could even be sponsors in this article too so you could have four revenue streams in one article now the first most important one is affiliate marketing so we have to ask oursel why do Brands participate in affiliate marketing in the first place well if You're a brand like REI and you're selling camping stuff hiking stuff clothing you want to rank on Google for a lot of your product terms so for example like hiking boots you want to rank on there but there's
not just your article there's nine other spots that can be showed up on that can show up on Google and they're not going to be REI so they can be Affiliates and competitors so really Affiliates will amplify and Scale a Brand's message way further than they can brands also do it because it has a much higher Roi than other marketing channels PPC if they're running ads to their company that Roi we spend money up front or Facebook ads you spend money up front to hope to get sales on the back end and you a really
good Roi is like two or three to three to one on PPC is really good for a brand you can do like nine or 10 to one on affiliate marketing because think about It if I'm selling a hiking boot for $100 and I give my Affiliates a 10% Commission on that I only paid 10 bucks to make a sale so that's only $10 of marketing expense to make that sale so it has much higher Roi for Brands so there's different components of affiliate marketing there's affiliate programs themselves so those are ones that you join and
affiliate there's affiliate networks too so that's like a Marketplace of a number of different Affiliate programs in one place affiliate links that's what you grab and track yourself they can they have you know custom numbers letters and random things in there to signify that it's you it stores a cookie on the reader's computer so that you get credit for the sale affiliate dashboards will tell you uh all the data so how many clicks sales commissions you've generated and then the commission rates are dictated by the Brand themselves so they can dictate those rules when they
join an affiliate Network on the brand side and then there's insertion orders which are basically the contracts it's kind of like an apple contract like terms of service you just click it you check it it's but it's there it's a contract now you when you're a website when you're a Blog you want to extract traffic from the algorithms namely Google but other ones too Pinterest LinkedIn YouTube Whatever to your website to get people to click affiliate links to make sales so AI is a powerful tool to find affiliate opportunities you can use AI Frameworks to
come up with this so let's look at a specific uh AI Niche Hunter prompt where we can find it to just find affiliate keywords all right so we're back to this Niche Hunter you can see there's a bunch of people using it again link is in the description uh let's see so this second one here is the affiliate Affiliate keyword one so I'm going to copy all this text under here I'm going to paste it in and we're going to see it's we're going to give uh a niche what's the main Niche we're interested in
all right I'm going to say barbecues and grills you have a Blog about that so it's like all right there's different categories underneath that for Philly Revenue there's gas grills charcoal grills smokers grilling techniques and Recipes and then maintenance and safety so I'm going to say for this one we'll do gas gas grills and that would give us 20 affiliate keywords so a lot of different ones what's kind of crazy about affiliate keywords is that there's just so many that you didn't even realize like yes there's you want the main category so if you're talking
about gas grills like create a main article on the best gas grills for affiliate Revenue But then there's other ones like two burner gas grills natural infrared with side burners flat top compact Wi-Fi propane built-in gas smoker box Beach like all of these for camping for RVs and what else you can do so there's a bunch of good ideas here for affiliate revenue and you can also if you wanted to validate with an SEO tool you put it into HRS like vest G gas grills and you can go to the matching terms tool find all
the matching terms to this so you Can say like best natural gas grills under 500 300 small all of that you can even export the data rank it see what's working best affordable ones so you'll see some of the information here so you can find individual ones so really when we're thinking about affiliate marketing when we're thinking about what content do we create really depends on the niche so you need at least 20 product categories you would want to write about so you don't want to have like one you Don't want to have like journaling
where you just talk about a journal like gas grills there's plenty of different types camping there's tons of products hiking fishing kaying musical instruments uh anything that has product category go on Amazon and just look at all the product categories and that's how affiliate marketing Works cuz people need to buy products to have you make affiliate revenue and to do that we need to get into a category of products that we're Creating content on next we have ad Revenue so I'd say once traffic gets like 10,000 a month I made the mistake of trying to
join AdSense when I had like 500 to a th000 visitors a month I spent all this time I got AdSense I got rejected and I finally got approved and then I had to add this code to the site and I was like doing all this work and then I'm like excited I'm like I'm going to make some money now and I looked the next day and it was like 20 cents maybe 30 cents I was like okay well this is pointless so it's it's you have to get some traffic to do this you know so
10,000 a month you can join an ad Network um there might be minimum requirements they change all the time I can't keep up with this it used to be 50,000 visits now it's lower there's the main adworks ad networks are medine eoic and AD Thrive pick one of them banner ads appear on your site you can control how and when they appear very simple Settings so that one not not to worry about too much so selling your own product is going to be one for long term so you want to uh like I showed you
on my site create an exit intend popup in a lead magnet now in any Niche a lead magnet should be something that is like a mini transformation it's helping right like people are exchanging their email address for something of value so a lead magnet should provide value so if it's you know you think about it from a Long-term perspective of what kind of course are you going to sell and then the lead magnet is like this mini little thing that helps so when I first started my blog I had a 7-Day word word press blog
launch checklist quite a tongue twist hard to say uh I built my email list with no product to 45ish thousand email subscribers with a simple 10 to 15 page PDF that I got done on Fiverr and a 7day series of emails just saying how to start a blog people liked it it was free It was just simple I built the email list up that way before I even had a product two and A2 years later after I launched my blog is when I launched my first course community so it's a long-term play You're Building your
email list over time exit in 10 is the best way to do it it's not about adding like a form somewhere in the blog content that people will have to find because like I tried it at first when I first started I joined MailChimp and I Put a sidebar thing and no one signed up ever cuz they don't care they scroll right past it but an exit intent popup when they're about to leave it shows right in their face and it's good it doesn't inter interfere with them where you're like doing it at like 30
seconds or an entrance intent can work too but that can be kind of distracting it can work really well but I just like exit intent and then you know the lead magnet so for example let's just think of a Lead magnet so uh again one that I liked I I was on a woodworking I searched Woodworking and I was like this I hit this site and the the lead magnet was the top 10 get my list of the top 10 woodworking tools that you need like oh I don't know any I don't know anything about
this that would be really helpful and the lead magnet was just a simple onepage like bullet point list of individual it was a ilate links to Products on Amazon and Home Depot and stuff of the actual products to get started with and then over the course of like 3 or 4 days I got a series of email saying hey if you want to get more you know you want to go from beginner to expert get all of my training on every single woodworking project become an expert join my course join my community that's how it
works you give a mini transformation in the lead magnet really peque the Curiosity and interest And help enough and then you get people to want more and if people want more they interact with you your course and community and then over time you optimize your funnel for conversions again I have full videos on selling your own products we'll cover it more further on so then you just build an evergreen and promo strategy so this is interesting when you're selling your own product if you're an e-commerce brand if you're a course creator if you're Selling your
own product you need a promo strategy every e-commerce brand whether you're selling shoes or you're selling Sporting Goods or anything they have a promotional calendar that they run every year one week out of every month is a promo week and you get 70% of your sales typically during that promo week out of the month now e-commerce can be creative with like buy one get one free 20% off orders over 50 30% off orders over 100 free shipping Is expected now but you can do a lot of different promos and e-commerce runs with the retail calendar
so for example the President's Day Sale Valentine's Day Black Friday Cyber Monday leading up to Christmas the cut off on the 22nd the shipping cut off then it starts over with a new year with called like an inventory sale getting out of stock sale they get rid of all the stuff I can't remember what it's called I can't think of the name for it but they run on that And like as a if you're creating content and you have your own product you do a kind of similar approach where you have different promotions every month
and then you have an evergreen strategy where you're getting people into your email list and buying your course through exit and 10 popups every single day so they're getting automatically getting into the email list and buying stuff and this is a good strategy through YouTube and blogging but if you Think about the math you don't have to go crazy viral to make a good amount of money with selling your own course or Community let's say you have 5,000 views a day on your stuff that's at a 1% uh view to trial view to lead conversion
rate so 1% of people are opting into your email list that either see your YouTube videos or hit your blog pretty standard ours is higher than that that's one sale a day 500 bucks a day like that's this is a 150,000 views a month that could be across YouTube and a Blog it's not anything crazy or viral but that's $500 a day $15,000 a month on Evergreen on autopilot if you're getting 50 leads a day so it's really about optimizing that funnel selling your own product over the course of time goes like this get in
from the algorithm Google YouTube primarily are the two into a single opt-in page into an email list that then Goes to an automated email sequence to a sales page to a checkout that they can buy to take a step back here we're creating a website because it is Central to having any business needs a website if you don't have a website you don't have a business you might have a YouTube channel that's fine but like if you're an e-commerce brand you have a website if you're a YouTuber that is selling a course you have a
website if you're a local business you need a website so Really there's two types of main businesses here there's the Creator economy and then there's the long-term acquisition long-term traditional business we are here so the Creator economy you get faster growth so you have you grow fast you just start scaling your content up on YouTube or a Blog but then you get capped out a little bit there's only so far a single individual Creator business can go we saw this we scaled to the Moon last year And then we're like all right we've kind of
capped out like there's only so much we can do with or an organic content engine and even in paid even if you're doing paid ads as a Creator like it caps it out it grows fast and then you cap out now this is a profit driven business model where you are you are paying yourself every month you are you want a high profit margin you want 80 plus% profit margin if you can especially organically you can do That unless you're running paid ads then you're probably doing a 50% margin but still you're taking that money
and you're you're using it for yourself whereas this is the long-term acquisition this is like a software company or maybe a big agency or a traditional you know a traditional type of business that you're building very slow growth at the beginning and then grows up over time now this the goal here is just acquisition getting bought Out selling it selling stake in it so software company start slow you reinvest everything back in so there is no profit you're reinvesting everything back in you're not living off of this certainly you are building it and then eventually
making a sale for hopefully a substantial amount of money so this is kind of the reality of the current economic conditions in the market around making money like online is that you're one of these two if You're a Creator you can grow fast then you're kind of capped at around 1 to 3 million you can push that to five or seven we did but you kind of get capped out there's only so much you can really squeeze out of there and this one again you're paying yourself so you're living off this money you're making profit
every month you're not selling this is a lifestyle business this is the one we're talking about versus software traditional business where you're Reinvesting everything back in the business you're living off you know nothing maybe you're paying yourself a salary here if you're doing really well but the goal here is to get to like a $10 million acquisition the only goal I would have in an acquisition business if I can make 3 million a year with a simple content business doing YouTube and blogging I want to pay myself now if I can do that the only
acquisition business I would ever do is if I could Get a substantial buyou at the end so that's slower growth acquisition those are the two types so it all starts though with a website and a blog like it sounds crazy but to get like I started with one website 2019 publishing one article a week now we're at a point where we have the website YouTube channel lots of subscribers now than before starting a couple years ago not a huge Channel by any means compared to lots of big Creators out there but monetized effectively that's what
I'd say that's what we're the best at it's like monetizing small audiences so this is what a Blog monetization timeline could look like months0 through three you're just learning this stuff you're publishing content You're Building processes to publish faster so you're figuring out which which framework do I want to use do I want to use this one where I'm Doing CLA AI do I want to just write everything myself what's the one that I want to do to speed it up where I can create a really high quality article in less and less time maybe
the first time you write an article it's new and it takes you four five 6 hours 10 hours like you don't know and then over time you learn it learn it learn it and you scale it down to where it takes you one hour or less and you can get to that point then you you notice there's Nothing on monetization here you don't focus on it you don't worry about it you just worry about scaling content months 3 through six you begin thinking about your affiliate strategy adding affiliate links in were applicable to uh articles
that are getting some traffic uh tracking your analytics seeing how traffic is doing and starting a bigger affiliate strategy to make money that way then you know you can have some affiliate sales going here so you're Making affiliate Revenue you are getting traffic you join an ad Network you're making ad Revenue now you have these two revenue streams now you want to plan your next move now the truth is you can live here as a ghost if you want only having affiliate revenue and AD Revenue that's the niche site dream that people used to teach
build a little niche site monetize it with passive income which we know doesn't exist to affiliate Revenue add revenue and then just sit back and Do nothing else now you can still do that it's just getting a little bit little bit more challenging to do that unless you're in like low competition niches the big way to do it now is like well we need to just build a brand of some kind to do that we start with those two revenue streams but then we have to do the whole email list Building Product kind of go
down that route if you want to increase your Revenue cealing another path separately is to do the service Model so you just start a website you start you want to start an agency you plan your Niche so I'm going to do uh I'm gonna do a short form video editing for YouTubers that you know I have a certain Market or I'm going to do local SEO for dentists whatever it is you have a service Niche you build processes you begin an Outreach strategy not inbound you're not waiting for leads to come in you're doing Outreach
to get clients to pay you that's how businesses work Products and services so we not doing inbound getting magical traffic that most people want for free for no work we have to do some outbound sales so you start doing that you get your first client under your belt you make your first hire you start scaling this agency business model up so you can start as a freelancer doing content writing that's freelancing is kind of like doing everything yourself imagine you're writing every single word you're doing All the work you're getting paid kind of like for
your work your hours whereas agency is not based on the time that you spent it's based on the systems you create so you could have a person under you doing all of the grunt work you're doing the sales effort to bring people in and you're building an agency type of business so as you can see there's multiple revenue streams multiple paths you can take with a single website a single blog we just have to know that it Starts with a Content strategy dictated a little bit by the niche because every Niche is a little bit
different the way that you monetize a food blog is different than the way you monetize a fitness blog than an AI blog and it's just kind of do we focus more on is it really competitive do we focus more on informational content for ad revenue and selling a product do we focus more on YouTube adding that in or do we focus more oh it's an easy Niche let's do Affiliate marketing let's focus on that mainly and then you know think about getting traffic outside of just Google so after developing your main content plan you want
to think about this as being Niche dependent so where would your audience live if you're talking about video games it's probably YouTube and twitch it's not going to be Pinterest it's not going to be LinkedIn if it's AI that you're talking about in sales and business and remote work it's Going to be LinkedIn more than it's going to be Pinterest if it's fashion it could be Pinterest so you want to think about where does your audience consume content how can you get traffic from other algorithms the best option the second best option is always YouTube
It's the biggest best brand audience Builder there is you can create simple videos like this where I'm talking to a camera in a room teaching and monetizing in multiple different ways so there's Also other things here so you want to have a main content strategy that you just don't waver from you can revisit it every month but you want to set hey I'm going to publish this many articles per week then I'm going to do it then you kind of look back and you say oh this is Snowball Effect of authority this is kind of
working now I'm getting more traffic more traction or topical Authority let's add Pinterest to the mix or I've got this under wraps I'm making Some money I hired an assistant and a AI writer to help me with this AI process I have a person doing all the content now now I'm going to focus on monetization and YouTube so that's the key if you can free up all your time and the good thing about blogging with automation like this is that it isn't a podcast isn't YouTube It's a way that you can Outsource it to somebody
else it's just written word while it's important to have your own personal experience in most articles not Every article on your blog is going to be this super important article you're going to have some pillar articles that are important where you should have your own expertise and pictures in you and then you're going to have what I consider glossery content definitions of stuff articles that aren't as important and those can always be outsourced to somebody else right to help you and then what do you do oh I have all my time back I have a
keyword strategy I'm Giving them this thing's rocking it's making some money what am I going to do with my time well h i could do YouTube I could start a whole new thing over here I could have a Pinterest strategy I could do all kinds of there's a lot of options so you just start doing the ground work learning everything making mistakes doing it again making mistakes until you get some Revenue then you get a first higher scale up get all of your time back move on to the next thing and Then you expand out
over time all right I'm going to get into this in real time but I want to just cover a few really quick things first so there's a big problem in SEO right now with people just overanalyzing keywords to death like the keyword only works if it has 500 search volume and a difficulty under five and all of these different perfect things they like putting keywords in this perfect little box and I'll only write the article if It has these perfect things and what that really does is it limits you in like creating helpful content you're
just going to have a bunch of random articles that don't make sense because the SEO report says they're good so being only blind to the SEO tools is not a good thing there's also a problem with people just asking like Adam tell me what is the most profitable Niche I should join what Niche should I get into and that's all they it's like I don't Know it's like asking what type of business should I start what girlfriend should I get it's like I don't know what you have to have some level of experience in your
Niche you don't want to go into something you know absolutely nothing about because ranking content with keywords who's Google who is Google going to rank are they going to rank the site that has somebody has some experience in the niche and they're providing the intricate little details About the topic that they're writing about or somebody that's just pasting AI content and not really adding anything to the conversation so no you don't have to be an expert but you do have to have some level of knowledge in the niche and in the keywords that you're targeting
and also just don't overthink it you know keywords should create a helpful content strategy Google has said themselves that not every single individual article needs to be SEO first Right some should be just human first so to do that you need to think less about the perfect keyword metrics and more about just your site strategy as a whole like what are the categories of content what are the silos you're going to create in your keyword plan so what we're going to do is we're going to use some tools to create years of keywords but we
have to realize that sometimes the human mind can't come up with everything so we might put a seed phrase In we might try to do some keyword research but sometimes AI plays into it too so we're going to have three main ways to do this one of them being AI so let's get into it now first is a free option that is the Google Keyword Planner so it's really simple I'm going to say I want to discover new keywords and I'm going to put in my is backpacking I love backpacking let's get results for that
and what it will do is now it's going to give me based on Backpacking it has 1,095 keywords available so what I can do then is I'm going to it says and also it kind of separates it too it's like not brand or non-brand product activity gender all of that I'm going to click download I'm going to put it into a Google sheet I'm going to save it to my drive I'm going to call it backpacking keywords I'm going to hit download and that while that's downloading it's going to send it right to my Google
Drive While that's going on we'll get to that one but while we're doing that this is the free version another way to get tons and tons of keywords is the paid version I'm going to open that in a second with h reps so with h reps we can do a similar thing I'm going to put in backpacking and then I'm going to go to you can do both and I'm going to actually do both so there's related terms which is giving me all kinds of things related to backpacking but Doesn't necessarily need to include the
word backpacking right so like camping checklist might be in here backpacking packing list and then also there's matching terms so all the things that include the word backpacking there's 36,000 of them which is crazy so I'm going to click export on this one and I'm going to say the first 1,000 let's not go crazy I'm not going to export 36,000 right now just for this example but it's going to go to Google Sheets I Can link my google account here and do it that way all right so it's been exported to the Google Drive I'm
going to click open in Google Sheets so now what I have here and then I'm going to go back to the Keyword Planner and I'm going to open this sheet too so let's look at these two sheets next to each other the backpacking one from Google Keyword Planner it's got about 1,000 keywords in each so what we're going to do now is I'm going to kind of kill off Some of the keywords I don't really or the columns I don't really care about this one country I want difficulty volume cost per click's good I don't
really care about this one parent keyword that's fine last update I'm just going to keep some of these delete some of them just to make it easier to look at for our example so hypothetically if you're publishing three articles a week for 7even years that's about 1,092 articles so we'll get there with some of These what we can also do is how do we prioritize and discover what you want to write about well let's create a filter so let's go to create filter now it'll filter it out so I'm going to say I only want
difficulty that is filtered by condition it is less than 16 so it can be 15 or lower okay boom so out of that we still have 708 keywords that we can write about this is sorted by volume so these all could be written now we can look at it and be Like okay which ones potentially are overlapping you know what is backpacking might also rank for something like backpacking but we can rank it by that sorted by volume and difficulty cost per click we can also see the parent keyword here so this is a really
good starting point we could take all of these and put them into uh an AI tool an automation tool and get started some of them might not make sense like branded ones you'd want to remove things like REI or like If it says Reddit on there like if I search for Reddit there's none which is good so I thought maybe there would be a few in there um however this one so this is Google Keyword Planner so what we're going to do we're going to do the same thing so we're going to take out the
top two so I can actually organize this better and then I'm going to take out currency I'm going to take out some of these are fine whatever I'll just leave it like this and I'm going to Select it all now I'm going to sort it sort it by volume Z to A and we can see we have some data here I don't know why 9900 is showing ahead of 9,000 and all that it's actually sorting that's actually weird it's sorting it not like a number so this is actually a number okay so let's actually redo
that sort it has a header row monthly search is Za to a now it makes more sense and I Hate when it does little decimal so we have this you can organize it now we have 1,96 1,95 keywords sorted by volume and all of that now it's going to be a little bit different than what H reps gives us we're going to have more like branded searches uh Patagonia backpack right some of these are not necessarily worth doing because if someone's searching for a Patagonia backpack they're just going to go to patagonia.com and find the
Backpack there so Google Keyword plan is good to get some Initial Ideas um with some of these I would almost say like what if we wanted to just have the word best in it so if I search for best there's 117 keywords that include best so these are great for affiliate Revenue best travel backpack best ruck sack best backpack laptop backpack travel backpack for women traveling bags carryon however you notice in here that some of these keywords if we're going to Go really go after these they're in different niches so something like travel and then
like work backpacks and laptop laptop backpacks is not related to backpacking so so that's kind of an interesting distinction like you can't just publish all of these immediately we have to kind of narrow this down so what you could do is you could filter the keyword here in this uh this is the HRS one again so if you filter the keyword You can filter by condition and you can say text contains best because that's going to signify comparative buyer intent and now we have all the best ones that are good for affiliate Revenue so this
is a list that I would start with for affiliate revenue for sure this is a good list so there's still if I count it up 134 to start with so that's a really good point to start with so what we can do is then we take this for our example I'm just going to take them all okay copy and then we can put it into a tool like machine so I'm going to create a cluster around backpacking and I'm going to say people interested in camping hiking and backpacking and then I'm going to do a
manual keyword thing and it says you can add up to 50 so I'm going to go boom wait there's way more than 50 here there's 134 Max maximum 50 all right well we'll go back a little bit we'll Take some out we'll go like to here how many is that 53 oo I was close very close 50 then you click create cluster now this is going to fully automate our content system so this will you can hook up your WordPress account basically with one click and then what you could do is you go to the
cluster backpacking select all the Articles we're going to bulk edit how we do this so they're not going to give you volume In here in machine. a with when you do it manually not going to give you all that but what we can say is we want every article to be very long we want it to use GPT 40 we want it to be friendly which I've found to be the best most humanized version firstperson perspective do some research and then humanize it now I don't know why you can't select humanize on every single one
so you have to go one at a time click them all the way down right and Then what we can do is we would just say action write articles so we write all 50 they all and then we say interlinking enabled yes Interlink them together use Dolly 3 if you want for the featured image we're going to do it in a retro sci-fi fantasy style that is also uh maroon so every single one has a kind of similar formatting for the featured image you can also do it one at a time so I just want
to look at one of these and see what it looks like so I'm going To write this one now while that is writing the content it doesn't take long just a few minutes you can create all these it'll Interlink between them and then it can just if you wanted it to it could just automatically publish to Wordpress which is pretty crazy I don't recommend that because that's kind of crappy AI content we want to edit this ourselves as a human um but this is like taking keywords to the point of you know getting seven years
Worth of keywords we could do this for a thousand articles put them into individual 50 content clusters and then get them into WordPress like in a day like I could do that in a day easily then it would just be about editing and Publishing now we used Google Keyword tool which was fine we'd have to it just requires more manual editing like I could do the same thing I could do something like data creative filter and then I could say uh filter by condition You know the text contains the word best or something like that
for affiliate Revenue which there's a lot of good ones here too so that's a free way to do it now we don't want to only have affiliate keywords we want to have helpful informational content so maybe I would say that the text contains backpacking the actual Niche itself so then it'll give us some affiliate ones but then we kind of want to say like okay Essentials is a good one because That's a list so like backpacking list I wouldn't have REI I would just say um most of them around this Niche are you know there's
tips yes there's information a lot of it's around products when it comes to backpacking so like or I could put in the keyword like how nothing nothing there whereas with this one I'm going to select it and do how so this is where kind of HS is better for this I'm not going to lie gives you more this is like info content How to pack a backpacking pack how to pack a backpacking backpack it's a tongue twister how to train for it how to start it how to do it so this is like if you
put in how it'll give you really good info keywords or in a different Nation you might have like living room and you put might put like ideas in here now there might be not any ideas cuz it's backpacking there's not a ton but you could have backpacking dinner ideas breakfast ideas Meal ideas things that you eat when you're backpacking so there's different ways to filter out informational content in this list too cuz we want to have a decent ratio we're not writing all affiliate posts all right so going back to this machined has created this
so we can read it it's got a pretty awesome maroon backpacking pillow I mean look at how sexy that thing looks with its curves and it's it's uh fancy oh my gosh look it's got like some type of Devices over here on the side and it's got all kinds of stuff zipper I would lay on that except doesn't look really comfortable there in this section it looks like it's like pushing air out of it I don't know anyways a maroon AI image of a pillow is really really what it's all about right now but then
you can see it kind of creates the outline of it for you so is this by itself like good enough no not really probably not you'd want to edit this make sure you Actually check the information check the links uh add your own unique take again we have to add our own elements to it but what's cool is that we can just save this as a draft so we just push this to word press as a draft and we're good to go cuz we can have it sitting there and then we can edit it ourselves
so it's taking the process of like years and years of keywords getting it into a cluster of articles in one specific topic now speaking of which when I'm Clustering articles how would I choose which clusters to have instead of just doing backpacking as a whole I would want to have individual content silos or clusters related to the keyword so that there's actually some internal linking like strategy and it's not just linking everywhere so what I would do is I could use a tool like Claude and one of my AI prompts again if you want them
it's uh the link is in the description to find the specific sub niches for backpacking So this is the content clustering tool I created this system prompt this framework for Claude so I'm going to paste it in it's going to ask me then what is my Niche what is the topic that I want to cover pondering it's a little slow today sometimes he's a little slow it's thinking what is the main topic backpacking so what this will do then it'll kind of give me like the silos of content the ideas cuz that way we can
actually you know begin to organize this A little bit it'll give us some general 15 keyword ideas you know article ideas first but then what it'll give us after that is an actual little Silo structure to think about so like what would we think about getting started with backpacking information about getting started destination so yes I'd want to write about if I was doing a backpacking site I'd want to write about the popular destination's best backpacking in Colorado in Michigan in wherever trip Planning so how to budget how to pack how to be safe eco-friendly
and then on the trail like the things you actually need food resources all of that so that's decent it's a decent you know strategy like if you think about how can you take a keyword or a niche and then create like five categories so if I'm talking about backpacking I need to talk about the gear you need the destinations trip planning that's pretty much it like other resources I wouldn't need like Five necessarily but you can kind of bucket it into those areas another one one you could use is something like this AI Niche Hunter
which I created so you copy this text again you can get this with the link in the description and the free AI master class so I'm going to start over here I'm going to paste this one in and what this will do is it's kind of brainstorming the niche and the keywords that you actually want to Target so for that it's going to run a Couple different system prompts in succession and it's going to say what's your Niche so I'm going to say backpacking and then it'll ask me it'll say all right here's five sub
niches you should cover ultra light so that's one that I wouldn't have really thought of maybe I would have if I knew more about backpacking like like that's where the niche expertise comes in budget backpacking solo Wilderness and family so yeah family kids can do it solo so Then say which subus would you like to focus on I'm going to say ultra light and then through that it'll give me 20 keyword ideas manually here for free too so this will give me 15 informational keyword ideas and then five affiliate keyword ideas so you can see
some good ones here ultra light backpacking for beginners gear how to cut pack weight tense sleeping bag versus quilt and then it has some affiliate articles and then what it does what's kind of nice is it Gives you the main pillar post that you should focus on so the main affiliate post would be best ultr light backpacking gear the ultimate guide and then the main informational post is ultral light backpacking for beginners so if you have a Blog and you're creating keywords and you're only focused on an SEO report and you're talking about backpacking but
you don't have these two articles that is pretty pointless because that is kind of what You should do even search volume and difficulty be damned like you need to have that that part of your content Str strategy so really when we think about like the problem with keyword research tools a lot of the times if we're only focused on volume and competition metrics we're not focused on our content strategy and sometimes once HRS says the volume is high it's probably too late it's already been people have found that months ago they found it in there
that's The problem with some keyword research tools is everyone if everyone's using them then they're seeing the same stuff they're writing the same stuff so sometimes again if we only focus on the perfect keywords we end up with a unhelpful and messy content plan that is not structured in the right helpful way so AI helps us organize the keywords and the blog categories better the silos uh than we can do on our own it'll give us different ideas so we have to think About what are the three to five sub niches or just categories of
content and then how can I get 50 100 keywords in each one and how can I publish them as fast as possible with AI and automation because really traditional SEO versus AI SEO a lot of it used to be manual work manual keyword research manual content writing writing every single word myself like I did when I started onpage SEO technical SEO anal is all of that requires people or time your own time or Hiring and Outsourcing to a human being now it's AI based keyword research AI content writing automation AI analyzing everything so I have
another video on AI SEO and we can like put in a URL and analyze it and tells us exactly what to change and how to make it better now this requires software but it's actually really cheap like I showed you the Google Keyword Planner is free Claud is free chat GPT is free machine. a I think it's $49 a month month ATS is more Expensive but there's different ways that you can kind of get this strategy together to find hundreds of keywords and years of content now the key here is knowing where human input is
needed so there's two parts where human input is needed in this AI world and that is the beginning in the end so the beginning is the actual keyword and content strategy what are we actually going to write you don't want AI you don't want to Outsource your actual content strategy To a machine like you should know and learn what works what makes money whatp Ty of keywords make money and then at the end we humanize we add our own Human Experience to the Articles we add our expertise we maybe add some pictures images of ourselves
just simple stuff to make a good article now you don't want to out of control the entire keyword strategy like I said so another hidden factor of keyword research is timing timing is one of the most crucial Elements that you can't find in a report doesn't say this keyword first started in July of 2020 that was when the keyword was born it's like well if if I knew that then I would write it right then or even before then but there's new ways to find keyword Trends things like Glimpse Google Trends exploding topics review hacking
which is like finding brand new products on like appsumo or something that no one has found yet but timing is going to be a crucial Component of this too and that's again it just goes back to Niche selection picking something that you know about because then you know you have the instinct to know if it's a good keyword or not if I went blindly into the niche of like uh you know accounting I just don't know enough about it tonight is that a good keyword is that tool popular I don't even know so a little
bit of experience goes a long way with keyword research Focus Less on the perfect Metrics and more on creating the most helpful content so when we think about making money informational keywords how to do stuff ideas all of that is going to be probably the bulk of traffic it will make you add Revenue you can add banner ads to your site it can build your email list exit intent popups lead into a lead magnet into a course into a community eventually selling your own product and then the transactional keywords the best ultr light backpack Those
things are product reviews comparison posts those lead to affiliate Revenue now we start with both informational and transactional those are the only two types of keywords you'll ever need and really the informational intent is going to be different based on the niche so camping backpacking it's probably gear checklists how to do stuff pretty simple and the the uh popular destinations is info if it's Fitness it's going to be Workouts and exercises if it's food it's recipes if it's living room and Patio and home stuff it's going to be ideas living room ideas gray living room
ideas blue living room ideas patio furniture ideas if it's tattoos it's ideas how many tattoo ideas are there millions right so we find the informational intent the main seed phrases we find the transactional the main things so basically your Niche just needs some affiliate potential we don't want to get Into something like journaling for men over 60 because that is too narrow it's like okay what are you going to make for affiliate Revenue a pen and paper and then what else we need to probably have a little bit of room go a little bit broader
have at least 20 articles that we can create affiliate revenue on and then at least like a 100 articles that we can create in that Niche we go deep on topical Authority we cover the topic better than anyone else we give a little Bit of experience and we have a comprehensive keyword strategy that other people don't have and we don't just go Broad and blanket with a keyword research tool so ultimately there's four ways to monetize five if you include selling services or speaking or things like that but we having a website having a keyword
strategy is Central to building the income streams that you would want to have in your life so before we get into the exact Prompts let's talk about the current SEO landscape but first I just want to show you some of my recent traffic that I've gotten with AI so you can see here in HRS you look back in March my site got hit with a bunch of random Google updates in 2022 and 3 and traffic was a lot lower uh this this isn't fully accurate I think the lowest my traffic ever was was about 50,000
visits a month but you can see here with the new strategies we've Incorporated more you Know organic Pages going up and then traffic going up to the highest level it has been and then you can see here too in my Google analytics it just keeps we keep having higher and higher days so we're getting you know 7200 users a day based on sessions uh we're pacing for about 250,000 sessions a month from 50,000 so a 5x is traffic increase in 2024 with these new strategies you can see I'm ranking for things like how to start
a blog really difficult keyword 86 I'm ranking number three for that above Reddit and some other sites and Forbes affiliate programs ranking number four for that above some other sites down here best AI SEO tool something we're talking about in this video number one for that so we're getting a lot of new traffic for new things so I just want to kind of show you that show you some of the stuff that's working so in the current landscape we have to kind of talk about Traditional SEO versus AI SEO what the heck's the difference so
when I think about traditional SEO it's a little bit more manual so we're using SEO tools do keyword research looking for different matching terms and finding keywords and based on search volume competition and difficulty and things like that and then there's manual content writing so when I first started my blog in 2019 I wrote everything myself every single word I typed with my fingers right and then I Outsourced to a human paying them money uh and then manual on page SEO so we still do some of that stuff right we still have to have the
right headings the right formatting the right schema markup and things like that and there's like manual technical SEO manual SEO analysis typically it requires people to do things whereas AI SEO it's a little bit different so you can do keyword research with AI you can write the content you can learn about what you Should do for the onpage SEO you can do technical audits you can analyze pages and it requires software which you know Claude chat GPT those are all free those are the main ones we would use now a lot of videos like promise
just paste copy and paste everything with AI and that's really not what this is about this is about using AI to speed up the process and this is about knowing where human input is needed that's really the most important part so we can't have ai Dictate our entire strategy write all of our content for us without editing it or even checking it so we have to have human input at the beginning and then at the end so that's pretty much what we're doing we have to kind of create our own keyword strategy with some AI
tools but then backing it up with our own knowledge and then humanizing the content at the end so the other current state of SEO before we get into the promps is you know there's been lots of Google algorithm updates like a ton in 2022 2023 March 2024 may all of these different algorithm updates and it's been brutal on some blogs if you have gotten decimated by Google and you just see a bunch of Forbes and media sites and Reddit and quora and these crappy results it happened across a lot of different niches and you know
the thing that I found is like if if niches were already really competitive like software business finance they got way more Competitive whereas if you're in something like hobby niches they're not as competitive and they never were so it's like Google's kind of propping up Authority and these different typ of sites but it's just something to keep in mind that we have to weather the storm my blog has weathered the storm you know there was periods where I started in 2019 traffic went up up to you know 400,000 down to 200 up to 300 down
to 100 down to 50 back up to 200 so it's Like you just have to know that this is a long-term game and you have to weather the storms it's also about eat and helpful content so Google has said based on current SEO that it's not about don't every single article should not be an SEO article which is kind of kind of crazy because the whole SEO landscape is like how do I optimize this keyword and this article to rank and now they're saying well make the most helpful content to your audience don't worry About
so much about every single article being SEO optimized and I don't really agree with that sentiment because I tested that theory in another video I showed where I spent a bunch of money and I tried all this humanized non SEO stuff and guess what it didn't work so really today it's a volume game so big media sites are publishing faster that means that we have to publish a little bit faster we just use the AI tools to help us do that there's also more Personalized content if you look at like Google news feed or like
your YouTube feed or even sometimes how you've Googled results and then you get you know based on your past search history and stuff it'll give you slightly different top 10 results for Google we are entering a world with AI and personalization and machine learning where the personalized search result is becoming more and more of a thing so we just have to be aware of that really Smarter algorith smarter algorithms is the need for AI to match the query so for example if we are creating content around a certain keyword like what is actually in the
article is it in the right format is it answering the right question and sometimes you need AI to do that because AI will tell us like these semantic keywords that we couldn't think of on our own other headings and things it just gives us the the AI just gives us like a tool to to tell us things that We wouldn't have figured out on our own basically this is exactly how to format helpful content these are all the clusters of content that you need in this Niche and here's how to do the SEO and here's
the semantic eers you should add so it's like having an assistant for you and there's really a difference here we're going to cover automation at the end we're getting into the prompts here in a second but there's a difference between Ai and automation so AI is the Intelligence behind the prompting so you can use something like Claude chat GPT create system prompts create Frameworks and get it to do the same thing replicated over and over again but that's the intelligence behind it that's using knowledge to create written words then we have automation which is a
different thing that is using a tool to then take that intelligence and publish it immediately so we can go from a keyword all the way to Wordpress at a Published post with automation with different tools uh stringing together tools so those tools are getting smarter too so that's currently where we're at now let's get into the actual prompts and do these one at a time so this first one I have here is H what I call the content cluster in Silo tool I kind of like it I created it and what you do is you
just copy this so it's a system prompt with a roll task and context a process and all of these things to Follow and I'm going to use Claude for this you can use Claude or chat GPT chat GPT is best for url-based analysis and things where you're looking at specific URLs and different data whereas Claude is best for like the actual written content and Niche ideas so I like it you can get a free account with limited number of inputs and then it's 20 bucks a month if you want to uh purchase it so this
is just saying what's the main topic you want so it's just asking you What's a topic and it's going to be a full content cluster all right so I'm just going to put in a topic like hobby farming you have a small farm maybe 5 10 acres and you're doing that so so now it'll give you different keywords an explanation the article idea couple article ideas and you'll just see as it goes down these are the different keywords so it's got small scale livestock Farm totable cooking beekeeping hobby farm income streams and Then it creates
the actual Silo structure for some of this so you have things around getting started with hobby farming planning equipment regulations Crop Production livestock farm management Farm to Table and then community and resources so these are just small little stylos that you can create and then I'm going to say something like let's focus cuz it'll give you some ideas and you have to kind of know the niche a little bit and like Get a feel for what you want to do so I'm going to say let's focus on crop production and the other one was farm
management give me a silo of 10 articles for each so it'll then do it so it's kind of taking like you can run a system prompt and then you add more inputs to it to get better outputs so for example in Crop Production you have intro to organic vegetable gardening soil health and management composting crop rotation Pest Management weak all of these Different things and then farm management silos so it's helping you create clusters of content another one I have here is the AI Niche Hunter Niche Hunter so this gives you 20 keyword ideas so
the first one gives you 20 uh 15 informational five transactional the second one will give you 20 affiliate keywords so I'm just going to paste that in and then it'll ask me for my Niche and then it'll give me five sub Niche so I'm going to say camping is my Niche and Then it'll say all right so backpacking is one I really like backpacking actually family camping winter camping hammock camping and eco-friendly so then it's going to ask me which one do you want to choose I'm going to say backpacking and that it'll give me
20 keyword ideas for affiliate article so you can see here uh to make money with affiliate marketing and recommend products with SEO best ultral light backpacks water filters tracking poles Sleep lightweight sleeping bags be canisters backpacking meals and it just goes on and on and on so it gives you a ton of initial keyword ideas so AI like the old traditional way of doing SEO is just use a tool like HS which is which is quite EXP expensive to find all of these different keywords so the problem with a lot of the SEO tools is
that by the time that they get search volume in a tool like HRS or in a tool like sem Rush it's almost can be too late Sometimes because everybody uses those tools everybody's finding those keywords so when you have a little bit of Niche experience you can use AI prompts to find different helpful content ideas because if I had a Blog and I was talking about backpacking I it's giving me the AI is giving me all the products that I need to talk about I can't guess all of these based on inputting things into ataps
for example I could put in best camping and it might give me Camping tents camping backpacks things like that but I would might not even think about best ultra light or things that like I'm trying to create seed keywords myself so the AI is giving us ideas that we then we can validate if you wanted to with a tool like HRS or key search if you want a cheaper one or something like that you can validate it but my argument is for helpful content to to create really good SEO based content that Google likes you
have to be Helpful and being helpful actually is having the right articles so actually covering the right basis the problem with SEO tools on their own sometimes is that we focus so much on volume difficulty in these exact metrics that we lose sight of the actual blog itself the actual you know the the whole thing like we pick random articles that don't really make sense because they're good in an SEO report instead of just creating a really comprehensive SEO Strategy not worrying so much about what the numbers say in the report because often times atrs
is wrong I have plenty of articles that I've had where it says 0 to 10 on the keyword volume and it's really like hundreds or thousands so it's just estimating so AI can help us with our initial keyword strategy all right let's get into the next prompt that is the AI search intent tool so this is really important when we're actually before we even start creating The content with AI we have to get the search intent right and what this does is it helps us tell us like what are the audience segments that we need
what is the search intent behind this keyword so we take a keyword that we got we use the previous prompt get like 20 keyword ideas we can validate or not that's optional with other SEO tools and we take that keyword and we can put it into this search intent tool and it'll give us before we even write the article It'll give us some really good information about you know how we should write this and who we're writing for so I'm going to take it paste it into claw again and it's just going to ask me
please give me a keyword just get started give me a keyword that you want to do so I'm going to say like backpacking tense so what this does is it'll give me a pretty good search analysis so it's a commercial investigation uh keyword meaning people Are looking for for actual products to buy this could be called transactional or comparative transactional whatever you want to call it so it gives us an H H1 title right it's giving us a pretty optimized title based on my prompt like best back intense lightweight options it's a product comparison guide
the main goal is to find a tent for their needs and budget the biggest one I like so yes there's key expectations what you should write about what to avoid overly Technical jargon focusing on only high-end products neglecting real world performance so it says what you should do here the one that I like the most is key audience segments so when you're writing an affiliate article too like for SEO you need to end the search Journey that is the main thing with SEO ending the search Journey meaning they finish on your article they don't go
back and click another one now to end the search Journey you have to have a Comprehensive article that covers all the bases which means it has to cover all the key audience segments with search we don't know who is searching it could be a mom a grandma a teenager tired father that didn't sleep much last night like myself and is in the office on a Sunday and there's no actual AC in Texas here cuz they turn turn it off and it's actually 80° in this building I'm freaking sweating could be that person searching but uh
what I like here is it Says uh budget conscious Backpackers ultral light hiking enthusiasts couples and solo Travelers Expedition Backpackers novice campers entering the scene so that kind of dictates when I'm writing this affiliate article I have the top five backpacking tents who am I writing to number one you got to differentiate so you got to say number one my best one is best for um probably the number one one I would say best overall uh affordable option number one Number two could be like best for couples number three like best ultra light for solo
Travelers like the lightest one possible and then best beginner entry level one so that's just giving you like that's how you can frame it when you're writing it so if you don't do that and you just say this is number one this is number two this is number three could you rank for it sure maybe but I think it's always best to think about the audience you're writing For so that's for the AI search content tool comes in you put in any keyword and it will tell you who you're writing for and what type of
content it is all right let's get to the next AI SEO prompt and that is the AI content machine I made up that name I think it sounds pretty cool but it's five prompts in one so I had a couple in one now this is five in one so let's just go through the whole thing um we're going to take it it's about five pages long we're going to copy it and We're going to paste it in now what this is going to do is it's going to go through a full process full step byep
process to write the article what is your main Niche backpacking it's going to give me and go through that original process that we had with the niche selector so this is another way to do it but I'm going to say we can kind of skip ahead of this part because we can get we can take out the first couple steps so which subish Would you like I'm going to say again I'm going to say ultra light backpacking now it'll give more ideas so it'll do the same thing it did before you can just go through
this whole process informational articles and then it'll give transactional it'll give you the pillars so like the complete ultr light backpacking gear guide and then mastering ultr light backpacking techniques and all of that so I'm going to say let's do and then based on the Keyword let me create the outline so I'm going to say I'm just going to say ultra light backpacking because that's like the ultimate guide that's what that one is and then what it'll do is it'll get create a full outline so it's got the H1 title The Ultimate Guide to ultralight
backpacking hike farther faster and smarter so it has good I've kind of trained on good search intent for the titles gives The Meta description gives you the intro and all the headings and Stuff so it has you know what is it the benefits of going ultr light core principles essential gear that you need it's a really good overall you know guide to ultr light backpacking in an outline format and then it has a conclusion and it has a list of semantic keywords that you should have now would you like me to generate the content for
each section of this outline I say yes so you can use you can start with the outline and and publish it uh put it Into WordPress and edit yourself or what it's going to do here is now it's going to write the intro so it's the ultimate guide to ultra light backpacking picture this you're standing on the trail head ready to Embark in a multi-day adventure but instead of feeling weighed down by Massive back you feel light agile and excited that's the magic of ultra light backpacking folks so it kind of writes uh I I
trained it to write in short and long sentences burstiness which AI Doesn't do like a lot of the times AI will write stuff like in today's complicated digital landscape and like these really just jargon terms so you got to kind of train it the version one but here's this and then it has what is ultral light backpacking all right let's start with the basics what is it well it's not just blah blah blah and then it goes through this whole thing all the way down and it's still writing and it's creating the content For us
so this is a really good prompt to take a keyword and create a full outline write all the content get it to a place where you can actually just put it into WordPress and start editing let's get to the next prompt and that is just a simple guest post Outreach ideas prompt so I'm going to paste this one into I'm going to use chat GPT for this cuz sometimes it's better with analyzing URLs I'm going to actually compare both I'm going to do it in both what you have To do is you you're looking for
5 to 10 high Authority websites in your Niche and then you enter your Niche here I'm going to say camping and then I'm going to see how these both do so I'm going to copy this and I'm going to see what chat GPT does and then I'm going to see what and again the last one here you just say keep going if it doesn't cuz sometimes it'll um end like each individual output might end at a certain point and then it'll just finish and it keeps going and Going and going so with this one I'm
going to say past this in camping and I'm going to see what both of them come up with so chat GPT has 10 ideas nomatic mat da 77 gives you a link right to the website it gives you a Content Gap like articles focused on unique camping spots and national parks so it gives you like it finds the site the domain Authority the contact information or a link to the site and then content Gap ideas what actual content you could create so this Is actually pretty good it's giving the actual links and emails which is
pretty crazy sometimes it doesn't give you that in-depth information but it's a good tool to kind of with your guest post Outreach strategy for SEO this one as you can see Claude doesn't do as well with this so I need to perform a current web search but I don't have the ability to do how can a general approach right so that's why we're using chat GPT for more of these like URL based data types Of information rather than Claude Claude is best for the writing uh the like the actual Niche selection content writing and then
chat GPT is best for analysis now let's get to another AI SEO prompt and that is SEO analysis so again this this one works better in chat GPT is Claude can't read URLs very well so I'm going to take this copy the whole thing paste it into chat GPT and it will say please provide the URL and keyword you would like me to analyze okay so this is Good for like looking at an individual blog article of your own seeing if you're missing anything so I'm going to find an article and then I'm going to
paste it in here cut there while I find it and then I'm going to do it so all right let's let's do my article on how to start a blog and keyword is how to start a vlog so what it'll do is it'll look at different things so it'll say you know we spent a bunch of time on it so content depth it's comprehensive it Includes steps tip strategy what El is that URL structure is good right so you want to have just the URL structure is the keyword it's not too long it doesn't have
a year in it or something that can change keyword is included in the URL that's good title is clear it's effective internal links there are numerous internal links they're highly relevant provide user meta description reflects the content primary keyword how to start a blog is included enhancing SEO in The Meta description it's well organized clear structure there's use of headings and bullet points paragraph lengths are kept short which improves readability and all of that so what could I do better well I could have a better uh metad description sure I could have more visual content
images infographics I agree I could have uh more related articles and links I could have more q&as for Featured Snippets things like FAQ schema and things like That probably and I could have more like actual comments user generated content that could be a good thing and then my mobile is just such a long article that sometimes it's like it just takes a while to load a 10,000w whatever it is article on a phone so we have lazy loading images we have like WP rocket and sight speed and all of those things but these are just
good uh examples so if you have a new article and you want to just analyze it just you can just Take something like this put it into chat GPT and then it'll look at the individual things that I kind of trained it on all right so those are some decent you know AI SEO prompts that you can get again if you click the link in the description below we can send you those my top five and also you know the video on aiso would not be complete without talking about automation so we have ai we
have like articles that we can create we can go through the whole process of Having the AI create the outline write the stuff but how do we speed this thing up even faster and that is where we use automation so there's a couple main options that you can do the first one is make.com and the second one is machined doai so make.com right here we have a blog post Builder now what this does I have a full video on exactly every single step and what this entails if you look at my channel so I'm not
going to cover the full you know it takes a lot To explain all of this right so there's different steps in this process now what we can see here is we can Implement different automations with Claude with chbt this is actually using both so what this is doing is it's creating a web hook to start the process it is then filling an air table basically a spreadsheet we put a keyword into a spreadsheet and then what it does is it generates the outline turns it into Json it writes the article based on the Prompt that
I showed you and then it creates an image based on uh Dolly 3 with chat jpt marks it down in the correct HTML format into Google doc right into WordPress so I can show you you know in the other video I have the full step by step like what is what are the settings in each individual thing how do we get this set up what do we do cuz this was kind of foreign to me even a couple weeks ago I'm like what is all this stuff but it's really cool like Every step in the
process can pull back data from the previous steps so for example if I'm looking at air table at the end here I can click here and it'll give me like what what data do you want to pull and it's giving me possibilities from every single uh template here uh module before so you can do a lot of information in this so this is really Advanced but you can go it's it's literally set up if you watch the other video just from entering a keyword into A spreadsheet and it posts it in WordPress so that's where
we're at too like automation tools are getting a lot smarter so one option is make.com you manually set this up it's good if you want to create automations too around like LinkedIn posts and social media posts and you can really automate all these different things repurpose content publish it to Wordpress and then also publish it to social media and what's cool is like you can constantly update And make this better so like the the prompts can be improved here and as the as Claude And as chat GPT gets smarter the prompts get smarter you get
to the point where the the the finished posts keep getting better and better and better another option A simpler option maybe not it's not as custom so this is like a more custom option if you want to put in your own prompts put in your own data to make an article in the best possible way which is what we're doing The other option that's a little bit less robust but way easier is machines. a so this is a tool that creates content clusters and then creates all the articles for you so for example I click
create cluster and then I put something in so you can see here on the left I've put in like Smart Home Smart Home Security you know you can put anything in I'm going to say like pets dogs dog breeds right if you have a pet blog And you can say your audience is uh dog owners or potential dog owners looking to compare dog breeds now for that one I'd probably do you can do autopilot like you can manually put the keywords in if you want to use an AI tool or use an SEO keyword research
tool and then put the cluster in yourself or you can do autopilot you just click this and then you can say how many do you want for this one I'd probably do large because there's probably there's a lot Of dog breeds to write about but for this example I'm just going to click 10 and then what it does is it creates the cluster automatically now this is what now what this is doing is actually giving us all the keywords around dog bre so it's not saying German Shepherd or cocker spaniel or all of those things
it's saying large dog breeds article on the smartest the toy popular hunting so these are really good too because these are lots of search volume on these but You can see I'm going to zoom in a little bit you can see how simple this is so the keyword large dog breeds right here this one you just select the length very long I'm going to use GPT 40 I'm going to say friendly tone I've noticed that friendly is actually the best uh humanized version it sounds the best first person perspective do some research you can configure
these options where you do automatic research and uh it links to relevant external links Relevant sources humanize for sure you definitely want to click humanize and then you click write and it uses uh GPT 40 to actually write it and is this as good as a custom make.com claw a template that you use no it's not quite as robust as that however it's very good to get an initial draft done where it automatically goes into WordPress because you can see here there's CMS connections you just integrate WordPress you basically click one thing you put Your
site in you do it automatically it goes over there press a button and it's automatically there it's like the easiest thing so if I were to look here it's writing the article right now it doesn't take very long and it can automatically publish to Wordpress if you want or it can just write it you can look at it you can save it as a draft in WordPress other features I forgot to mention is is you can enable featured images so you can say I want a dolly3 Featured image and I want it to be in
cyber kin cybernetic art and I want it to be orange right so then it everyone will create that and then if you choose interlinking it'll also and prevent duplicate links it'll Interlink all of these together so that's if you're publishing all of them because if you don't publish one there might be some dead broken links in here and then you'll notice it says it's ready to go So you can click read and it'll show you exactly this so I didn't select a featured image for this but it's right it just has all the content laid
out like this you can look at it so it has a bunch of different stuff internal links external links so it's the easier version right we don't have to create some uh make.com automation for ourselves we just freaking log in choose some keywords and then it writes it for us however it writes it with GPT 40 Which sometimes isn't good enough so we have to humanize the content so we want to take it publish it but then we also want to add our own elements so we have to definitely validate the data make sure it's
accurate there's no like inaccurate data especially like I wouldn't want to write affiliate article in here with just AI because it's going to give you random pricing information like that is not very ethical to just publish random AI articles where you're Recommending people buy stuff I would not do that but to humanize we want to add our own experience in the intro so like why they should trust you what the experience that you have in the niche to build some eat and Authority also you want to humanize the intro like the intro is pretty important
write a good hook write good information and then throughout the content you know adding your own experience that's going to really stand out cuz you don't want Crappy AI content you you don't want to just publish from here this is where most videos end they just say publish publish publish but that doesn't really work like does is Google going to penalize you not necessarily yet but you never know in the future so you might as well humanize the content to your best of your ability basically all you have to do is kind of write based
on your experience in the introduction add your own human take on things add your own Images so like if you're in a hobby Niche go out one day take like a 100 pictures of yourself doing random stuff and then you can put it into the Articles over time if you're in a technical or software or business Niche screenshots showing examples of things is usually what the images are so you had images you had your own take you talk in the first-person perspective you add your own Human Experience into the article and not just publish it
based on AI So based on the current SEO landscape and AI SEO and prompts and automation what we need to realize is that we still as a business strategy we still need to have human inputs at the beginning so thinking about what is my Niche what do I want to be know for what is my keyword strategy how am I going to generate money through affiliate marketing through selling my own products through ad Revenue we figure out the keyword strategy we get it into an AI system an AI automation system for ourselves to get it
as far along as humanly possible in the fastest time frame possible so that editing is a breeze and is easy and then we come back in at the end and optimize those things we need to optimize the onpage SEO make sure the URL structure is good the the keywords in the heading the right format of H2 headings the right Mantic keywords in the article all those things I've talked about in other videos on page SEO stuff Humanize the content and publish because really it's a volume game to really use AI for SEO we have to
go deep we have to build topical Authority in areas that you know big media sites Reddit they're not going there so we can forge our own path with AI finding you know thousands of keywords in one specific Niche and we just go deeper than anyone else in one area we build topical Authority we give our Human Experience we build a real brand for ourselves and we monetize with Affiliate marketing ads sponsors and selling our own product so that's how you do it if you're interested in learning more you want the prompts you want the Frameworks
you want the AI Master Class make sure to click the link in the description and top comment below and I'll send you all of that stuff so the first thing you need to start your website is hosting right that's where your website actually lives the one that I recommend is wpx they Have plans for 2083 a month if you pay annually but if you pay monthly it's $24.99 a month now are cheaper web hosts out there right you could use Blu host or you could use host and J something for like $2 to $3 a
month that's what you could do if you want to go cheap I do just like wpx more they have the best support it does make a difference when you have a fast loading site really good support they actually get back to you quickly so if you go to this button you Just click buy now you can say um you already have a website if you have an existing domain or if you're launching a new website you just search for it right here right so I recommend you start with a personal brand because we don't have
to choose the perfect Niche at the beginning you don't have to be like this really specific Niche site you can just put it as your name.com and then that allows you the freedom to Pivot into all kinds of revenue streams multiple Traffic sources and you really building a true brand here and you know like my name for example if I put that in and I search for it it would say that it's taken right so it's not available but I you know if if your name's not taken like some people ask me like I have
a really weird long name just use it right it's okay your name's not weird or if your name is taken it's a very common name like John Smith you could add your middle name you could add something add Or you could add like John's advice.com John's um guide.com something that's kind of specific to you but we just wanted the main goal here for the domain name is to just be broad enough to be able to Pivot the content and change niches if we need to because we don't want to hamstring and pigeon hole ourselves that's
why most people fail so I found a nice one here Johnny advice.com one year 1399 for the domain name so the domain name is separate from The web hosting so $ 13.99 a year is a do 16 per month so really not much there so you would just click continue and then you would choose your plan You' select your location so if you're in the Europe you would choose this Australia I'm going to select you know one of the Americas here and then you just enter your information um you could you would see I'm getting
the domain and monthly so it's 38 bucks um you get all of these You enter your personal information you pay you check out then you get into your dashboard once you're in it's actually super simple all you do is go to manage services is you click manage your website and then it takes you to this dashboard you click manage WP and that will get you into your WordPress welcome to Wordpress super simple right there's posts for your blog posts media library for your images and all that kind of stuff pages are actually pages on your
Site like about uh your homepage things that you can design simply comments are your blog comments and then under appearance you have themes so that's like the theme the main design of your site and then any plugins which extend the functionality things like SEO plugins uh image optimizers just things that you need for maybe affiliate marketing I'll show you those users is who you can you know you can add users to log into the dashboard there's some Tools you don't really use that that much settings generally around your general settings of your site what the
name of it is is it allowed to be indexed on Google things like that so the first step is to choose a WordPress theme so you go to appearance themes what I like is the Cadence theme I added that one in you just search for it and then you click install and then you have it in your site and then you can go to plugins add new plugin and I search for Cadence here and I added both the Gutenberg blocks with AI by Cadence WP this is like the Cadence blocks plugin so it's just adding
content blocks things that look different than just text then I also added the AI powered starter templates now you'll see that Cadence has appeared in the menu you can go to Cadence starter templates and this is really cool this uses AI to create a website for you so you put in some prompts so it gets you to Industry Information I'm a English site I'm an individual my name is Adam androy online only I don't have a service area and then I said I'm a food blog right for this example hit next and then you tell
you write a brief description about your business so the example here is like four paragraphs so who you are what you write about what you offer all of that kind of stuff so I put in my name is Adam enra you food blog some information About it I'm going to say improve with AI and I'm going to say it's writing so I'm a food blogger who specializes in Sharing tips for cooking skills goals to assist beginner yeah that's good so we'll use that we'll hit next yes that's fine next so then I'm going to go
into to the writing stock cuz it's going to write stuff for the website here it's going to fill in the information for my pages so I'm going to say food blogger kitchen gadgets healthy food choices Cooking products cooking tips affordable ingredients I'm going to use all of these and then I'm going to choose my tone I'm going to say my tone is actually informative and then I'm going to hit next my site goals so this is where you can put in your goals so if you're a different type of site like you're a uh nonprofit
or you sell products or your local business it's going to be different but for this one I'm just Going to say I want to write blog posts so it's uh layouts that work for bloggers next so then what it did is it automatically created featured images and background images for the site just to put into the media library so we don't even have to worry about it it uses pixels royaltyfree images and then you just so it's like that looks cool I could click edit the collection to change it but uh you can remove it
you can add stuff you can add your own Photos right if you have you go to pixels or unsplash or one of the royaltyfree ones you can add things to it can add captions it already comes with alt text which which is really cool but we're just going to hit generate base content so once you're done it'll take you back to the menu we want to make sure that the theme is actually installed and activated so activate the Cadence theme then once we go back to Cadence and click starter templates we Can actually choose from
a number of really goodlooking website templates I'm going to pick this one and look at this welcome Foodies look at this it's already laid out with pictures recipes all that I'm going to highlight change the color to Blue that looks nice you can do a lighter dark background I'm going to do a light background with the color saturation of one and then the fonts and all that that looks good import example blog post sure why not Advanced settings example products events now that's fine I'm G to hit next uh you can choose any plugins you
want to do you don't have to add any right now just hit finish and launch start import then that's it then your website will get up and running and then you can look at the site and it's like it's already pretty much done which is really cool what you would do if you want to edit all you have to do is edit the text at this point you would just click edit Page up here and it'll take you to it and look you can just drag and drop change the text any type of that you
want right change the links to things right add links by clicking that button so it's giving you the homepage is pretty much done you can just change the text if you want to so anything that you want if you wanted to add like a new section to the bottom or anywhere you just click the design library and it'll show you all kinds of different things So like videos hero images cards you know forms Gallery all kinds of different things you can just drop in so it already has a contact page honestly just change the information
removes things that you don't want and then it has an about page really simple right you can just change this picture to anything you want maybe a picture of yourself any other information you want but it already has those pages done that you need then we go to blog and look it Already created sample blog posts so look at this top tips for generating ideas so this is where your blogs will live it already has the title the layout looks really nice already really uh clean formatting and we can go from there so if we
go back to the dashboard and post this is where all the blog posts live so if we wanted to edit one we can just click on it we would just click add new post really simple and then this is what we do so this is the Actual layout of a blog post you would give it a title and then you would start writing now what you can also do is you can with cadence blocks you just click the plus button and you can add lots of different things images galleries paragraphs list you can click browse
all and it'll show all of them so you can have lots of different things like icon lists right maybe it's like pros you could say uh have a list of like pros and cons and write them in here right if You want to link to anything you just click it and link right you can link to individual Pages by clicking on it like this would link to the uh contact page you click on it you can remove the link uh here we remove it right there and then also you can type in a URL link
to it that way then you can edit the link you would say Advanced if you're doing an external link open it in a a new tab right we don't want people leaving your website so it's really Simple to use literally just all kinds of different things you can add you can mess around with it I would even say you know uh you can go here plus I'm going to say say add an image it has you know our media library already has images in it you can upload stuff but you could just select one like
this nice ceramic bu picture right so it looks good you have a title your featured image and then you just keep going down you can add more okay I want more I'm going to Do paragraph because that's the normal text or you could do uh instead heading right so H2 so we'll cover exactly how to do it right so very simple drag and drop editor built a website in like 3 minutes and then we can just start our blog strategy to actually start making money so let's get into that so I've been teaching affiliate marketing
for the last 3 years and I just found basically a brand new way to increase your affiliate income with the Help of AI so we got a lot to cover in this video Problem often is like what kind of content do I create right like what things are low competition what can I make affiliate Revenue with then how can I scale this thing up quickly so I found an interesting way and I want to show you this so I'm using Claude right Claude Ai and this is a tool like chat GPT what I created is
a system prompt to use with Claud so I have this thing and it's a custom prompt and what this does Is if I just paste this in what it will do is it gives full instructions on exactly what I'm looking for so basically it creates 20 affiliate articles if I just put in my subnation so I'm going to put in the subnation of like kayaking for example and see what it comes up with so let's say I have a kayaking website or I want to create some kayaking content so it gives me then a 20
transactional affiliate article ideas and when you look at this You say oh my gosh how many different keywords could I create affiliate Revenue with well it's actually unlimited because often times with affiliate marketing AI is actually like smarter than our human brain right often times I would say go to HRS look at this keyword specifically and like put in a seed phrase sometimes we can't come up with the seed phrases right sometimes we can't come up with the ideas and AI is a lot smarter so like if you were to Create a kaying site and
you wrote These articles about life jackets roof racks carts dry bags seats anchors build pumps spray skirts all of that stuff you were going deep on the topic and I would argue that you wouldn't even need to use ATS necessarily because you're just going so deep on this topic and these are all individual keywords that signify buyer intent because the word best is in them right this is a comparative content that we would create let's try it again And I'm going to put in a different Niche so let's say that you are a gardener and
you like cooking your food so I can even put in something unique like gardening and cooking is my Niche that's my sub Niche right uh let's focus on that so 20 article ideas so what we have here is indoor herb garden kit electric composter essential gardening tools heirloom vegetable seeds raised garden bed kit I mean look at how good these results are and this CU I fed the AI with very specific context and things that they're looking for for longtail keywords of a certain length that aren't too competitive but aren't also too super longtail only
like eight keywords here but when you see like just how many opportunities are in here you would create articles on each of these individually because topical Authority is really important that's the main thing that's going to start ranking all of these articles is topical Authority And if you have a website and you're writing about all of these different things you found your sub Niche and that's often the hard part right finding a specific category of content to create content around right so often times it's hard to think of but this is a good way to
come up with tons so basically you could put it in again and it would give you more ideas now often times what we don't want to do if I do this again is go to Broad so like I could put in Something really Broad and this is more specific to like figuring out things that are a little bit more of a sub Niche but I put if I put in like personal development for example to me personal development is not a niche that is a broad topic there are niches within personal development right mindfulness meditation
minimalism stoicism letting go of your past Career Development leadership there's a ton of different actual real niches you would want to Talk about so if you go broad like it goes a little bit too broad right like this could work still um but it's a little bit broad it's going to make you create a a lot of different content and it's not as good right so like there's stress management techniques there's not just not enough in affiliate marketing so that was a little hard but what if I just did it again and I past this
in and I say all right instead of personal development I'm going to say mindfulness At least that's a little bit more in ER I know it's like personal development really I get that question a lot what kind of affiliate programs are even in personal development mindfulness and stuff what you can see is in the mindfulness is you can talk about things that I would have never came up with mindfulness apps yoga mats adult coloring books workshops and Retreats uh mindfulness gifts workbooks gadgets tools for remote workers guided Meditation courses look at that so like even
in the mindfulness uh space you know there's plenty of affiliate opportunities I just wouldn't have ever been able to really think about them all right in one easy way let's get creative with it let's say let's do it again GameStop is my n don't put GameStop in the title of the keywords though uh so this is kind of funny right so you can say all right best gaming consoles video games Accessories gaming headsets gaming chairs keyboards mice monitors portable gaming routers all that stuff gaming desk Mouse P so you just keep feeding it and you
just take these you copy them you paste them you look into you know put them in a spreadsheet and then you just keep coming up with ideas and you'll realize that if you just choose a specific sub Niche like I want to talk about GameStop stuff I want to talk about mindfulness you can go deep and There's eventually hundreds of opportunities just going deep on one topic and that is actually what win and will make you a lot of money but let me fix this I said my Niche is GameStop they're now a financial holding
company with Ryan Cohen at the helm they're going to YOLO to the moon create articles on holding and trading the GameStop accessories best trading platforms for GameStop investors Brokers buying holding shares best stock trading Strategies I'm just making jokes here but you can see you can really feed this thing anything and it'll give you a lot of different really good keywords so if you want to get this framework this affiliate marketing keyword generator and also the next content one that I'm going to show you make sure to click the link in the description in the
top pinned comment below um you can access enter email you get access to all the prompts my master class on AI exactly What you can do to get started so I want to provide that to you just click the link below so now the next step we can do is I have a custom uh what I call the AI content machine so this is one that will you put a keyword in and it will create a really good outline for you write the intro write the conclusion have everything done for you give you all the
semantic keywords and all of that cuz sometimes AI it gets intimidating it's like how do I use this tool everyone has AI how do I use it better for myself well it's only as smart as the you know Master using the tool the person putting in the prompts to get the output that you want and then replicating that over and over again in a systematized way so don't worry about it you know you can just use the prompts and resources and just you don't have to worry about creating them yourself so what I'm going to
do is I'm going to put one of the keywords in like Uh that we used earlier so like best kayak roof rack that was one that was in the first uh section there so it has the H1 the title of the article The Meta description you can copy in fully written introduction so it's basically you know write write it like a human you know add exclamation points short and long sentences maybe I'm going to keep kind of training this thing like add uh an interesting statistic or a quote or talk in the first person all
of those Things that make it a little bit more humanized when you get it out of the gate and then it has the H2 headings that you need in the article some of the products so you're kind of just filling in the information in an easy to understand way uh for this type of affiliate article right putting affiliate links in eventually in the product part of it and then here's the conclusion and then it gives you some semantic keywords as well just like what Surfer would do but for free right so these are interesting keywords
you could add in sometimes it adds kayak and that's kind of unnecessary but you could add like unloading techniques kayak rack installation guide maintenance uh kayak rack mounting hardware all of these different ones saddle cradle trailer uh what that does is it tells search engines that hey this is a pretty robust article because it has all of these thematically related semantic keywords In there so what we do is we take this we we put in your subn to a prompt we get 20 keyword ideas we put the keyword into this thing it gets the article
completely almost done for you with just the outline all you have to do is fill in your own information in the middle so really we're using AI as a speed tool right because we can build topical Authority faster we can get like a ton of these done every single day right so this is about how can we publish a fully Published article every single day in an easy to-do way in the background of my life while I'm busy while I have kids while I have other responsibilities how can I have ai take me all the
way to the point of just hey put in some information in the middle of this article and this is where you need your Human Experience to shine through because that's what's going to really help this stand out cuz everyone out there is just you know if you copy and Paste an AI article that doesn't work right so but if you can get the framework down in a perfect optimized format and then you talk from your experience about the products about what you like and dislike about them about what you should look for those specific things
which goes back to other videos on my Channel about choosing your Niche that will actually really win in the long run right so this is a speed generation tool and my goal goal here is To create simple tools simple system promps simple AI stuff to remove the need to use things like HRS which is $179 a month or surf for SEO which is $89 a month what if we can just get it good enough right what if we can get it to a point where it's good enough and we can just do it for free
that would be really cool so here's some examples of smaller sites doing this pretty well so this is on the theater.com fishing kayak guide so a fishing kayak buyers guide Simple intro which is right for you some pictures which is really good like if you have any pictures of yourself you can just go out one day and take like a 100 pictures of yourself doing stuff with random products in your Niche and then you can just use them upload them and use them over and over again or you can use AI images too that's something
that we're teaching um so you answer the question and then these are the affiliate links right so the best Fishing kayaks of 2024 the Oldtown Sportsman big water you click that link and it takes you to an affiliate link for a product that is $6,000 right so we're going to cover the numbers game of affiliate marketing and how to actually make a lot of money with this but this is a really good simple article um ranking for fishing kayaks uh another one random nich best organic fertilizers for a vegetable garden right veggie gardner.com look at
how simple This article is nothing fancy save 20% off orders this is like old school right this is actually ranking right now for uh organic fertilizers and look at this article hasn't been updated since 2015 and there's broken links in here and it doesn't look that good it looks looks like it's a straight out of 1999 but it is ranking and there's affiliate links right so that's kind of showing if you go deep on a niche there's plenty of Opportunity we just have to use AI to find the keywords uh another one so another small
site Tree Line review best P portable solar chargers of 2024 that's a pretty cool one right new product new and emerging product which we're going to cover here too how to find them affiliate links this is a very kind of advanced table we wouldn't even have to create something like that just something like this right the big blue solar charger you click on the link it's In Amazon affiliate link going to $72 product so if you want to charge your phone and you don't have any power you could use this thing they probably work all
right I've tried some of them and you know I've been using this strategy for my own website as well so I was ranking for a ton of software stuff and then over time it got very competitive I'm like all right I'm going to use AI to try to find some other options out here some newer things that I can rank For and I updated this article recently I saw I created then I updated recently like best AI SEO tools ranking number three for that so it's a really simple article writing over the best you know
different SEO tools there's an introduction how we choose them and then the individual list of tools pretty simple we'll cover I'm going to cover the exact content you know layout strategy and all that um but what's interesting is once I started this new SEO strategy you can see like traffic traffic traffic and then I kind of started diving into the world of AI and early April and then you can see the increase here in Daily sessions so this is uh us users every day so I went from about 1,00 users a day back to you
know 5,500 users a day different sessions and then if you look at like the last 30 days according to the time of this recording uh organic search sessions are up 65% so over 100% uh since back in April cuz it went like doubled and doubled again so it's just using AI to come up with ideas we wouldn't come up with ourselves so this is like the the editor the post editor here for it I'm going to say like the best SEO tool Surfer SEO it's actually like Surfer now so I'm just going to update this
in real time and show you like how I would add affiliate links and optimize it so you have the main uh you have the main introduction you have your H1 heading at The top now we want to write this uh typically odd numbers work better than even they get higher click-through rates you add the target keyword into the article heading the top title and then you can actually add this is what I call search intent trigger words these are like getting higher click-through rates by putting interesting things at the end of the title I could
have put a number of different things here right the best of 2024 ranked and reviewed a number of Different things we have an introduction pretty simple what we're going to cover this one isn't fancy right this isn't like some great intro this isn't amazing content by any means it's just a newer keyword I found with AI then I say how we choose these tool so again all the headings in your article should be H2 headings and you can see they're H2S and then I'm going to say I'm going to change this actually CU this is
just the seven best AI SEO tools I like the Format of what are the best AI SEO tools so the H2 is in the form of a question with the target keyword in it that is a good format for that and then if I actually like this I'm going to do here is my here are my top picks for the best tools to use this year okay so that's a little spacing right there right now chat gbt is just a common one I don't have an affiliate link for that we we can always the thing
about affiliate article is you can Always reorder order it or oriz it at affiliate links later so for example Surfer so uh all we have here is you know you want to have uh different features based on the product itself so that could be price features if it's a kayak it's probably like length weight certain things that people would want to know so for software it's like the price features um how e easy it is to use all of that kind of stuff so if I were To edit this so this is pretty good content
Surfer right so there's a lot of good information screenshots actually it's kind of meta right we're showing the the actual article that we created with the tool in the article itself which is kind of cool uh so a lot of information on Surfer but this is actually like I said this is too long but it is ranking it's doing well and I could just if I wanted to add an affiliate link which I'm going to now Because this is new one ranking so I would have a call to action here uh you see the spacing
is a little weird this is just my theme um I would bold this and then I would say I'm just going to make the whole thing like whatever actually I'm just going to say Surfer SEO I'm just going to do this whatever then I click my thirsty Affiliates which is a plugin and I'm going to go Surfer SEO boom now the link is there so that's as Easy as adding an affiliate Link in so affiliate text links are the ones that work now if I was going to optimize this further I would add an affiliate
Link at the top of the surfer section like right up in here somewhere um like right here this one is a good one for it surf for SEO so you want to have like two to four affiliate links per section and then Another one thing I would add here is like a button so I would put a button in I would search button I would do a button I would say let's generally align this to the left it's default button size that's fine you can style it you can do all kinds of different stuff but
I'm going to say like you know get started or you could this is where you could put a discount like get 30% off Surfer today now I'm not going to use that but you could do something like That you put the link in you drop your affiliate Link in right here so you'd paste it in there you'd open it in a new window make it no follow and boom then you're done so that's pretty much it I'm going to update this for now but affiliate articles are really easy to create all right so let's get
into the math behind affiliate marketing and how all of this actually works to make money so again and we have a bunch of examples here like the kayaking example right There's 20 good articles here that you could write so let's say some of them start ranking well how does this work well what happens is your content is being viewed right this is the web page right right here now in this we have an intro some text like the heading intro and then we have like you know Affiliates company one right and their section this is
their section then two three four all the way down and this is like blocks of Content right affiliate links content whatever well if you're getting like a th000 visits to this article from anywhere social media YouTube Google whatever you're getting people here uh not everybody is going to click an affiliate link that's just the truth not you're not going to get a thousand affiliate link clicks you're going to get more probably like 40% of people will actually click one of your affiliate links number one gets the most 2 3 four down the line right so
number one will get a bulk majority of your affiliate link clicks but you're still going to get like 40% so that equals 400 affiliate link clicks meaning they're getting to the actual company's product page they might buy something so of that usually 2% will generate a sale so of that that would be 400 * 2% equals 8 sales so that's eight sales that you made for the brand and you're getting a Commission on that so typically we'll say like maybe the kayaking kayaking commissions are 10% % so if the product is $5,000 you're getting like
a really good one you're getting 10% of that you could be making $500 per sale 500 per sale sorry for the horrible writing on that part uh so eight sales times $500 is $4,000 in affiliate revenue for a $5,000 product getting 1,000 visits to it so that's really really good that's like a Huge Revenue per visitor however most of the time you're probably not getting that high price of a product it's going to fit somewhere in the middle more like $500 for the product 8 sales and that would uh at a 10% commission rate you're
making $50 per 50 * 8 equal 400 so $400 on 1,000 visits is actually still really good right that's that's pretty crazy um that's $400 RPM which is really good so really if we erase all this my fancy wonderful style of Teaching all right so if we go to like you know thinking about the numbers game of affiliate marketing well then how much money can we make when we look at the individual articles with AI we have to think about the factors that contribute to how much money we make so that's the price of the
product price of product number one the commission rate how much we're actually making and Brands themselves dictate that so it could be anywhere from 10% if it's Software it could be like 20 or 30% recur curring every single month which is really good if it's like expensive TVs and stuff most of those are like 2 to 3% on Amazon and stuff uh Sporting Goods fashion it's usually if it's a physical product it's somewhere between like 5 and 8% is kind of where it usually is but you can always negotiate that higher uh there's also cookie
duration so that will dictate a little bit there's not much you can do there That's basically when somebody clicks your affiliate link how much how long until they make the purchase do you still get credit so it stores a cookie on their computer someone might click on your kayak not buy it but come back 29 days later and purchase it you're still going to get paid because Normal cookie duration for a standard affiliate program is like 30 days Amazon is not Amazon is like either 24 hours or if they add something to the cart it
Extends it until they check out but it's a little bit shorter uh the big one though the hidden factor is going to be the conversion rate of the actual company the conversion rate of the brand so for example if you're sending traffic to that kayak what's the conversion rate of that actual company right because after you send the click you are completely out of control in the marketing aspect you've sent them the traffic it is now on them to close that Sale so this one is actually one of the most important things and you can't
actually control it what you can do to make it better is to promote popular products with a mid mid-tier price point so for example if you have the best golf drivers you want to do the normal standard mid-tier popular ones maybe it's Callaway or tailor made or something like that you don't want to throw in some random $9,000 driver because you think the math equation will Work it's almost like when you're thinking about the conversion rate you are kind of thinking of it's like a sales thing if I'm going to sell a product for $1,000
I might only get one sale what if I sold it for 100 maybe I'll get 10 sales and make more so it's it's these are the four factors that contribute to really affiliate marketing so when you think about it um let's do a little bit of math here when you think about it Uh different prices will lead to different results so for example normal like e-commerce product 100 bucks right someone buys something on Amazon this is where affiliate marketing can get bad because it's like someone ail $100 on Amazon right now all of a sudden
your commission rate's like 3% you're making $3 on a sale so it's like that could be very normal that could be like you know Some random $100 technology product or something you're making three bucks but the math can work what if you're doing like a golf simulator or something and it's like $5,000 now the conversion rate is going to be lower on higher pric products typically so the 2% example might not work it might be more like 1% especially if it's a higher PRC product so let's say it's a $5,000 product you're getting a 5%
commission that's pretty would be Kind of standard for something like that at a 1% conversion rate to sale after the affiliate link click so if you're getting this then you have to think think what am I making every single sale if I pull out my trusty calculator cuz I'm really bad at math sometimes I would do 5,000 time 0.05 yeah that's what I thought so you kind of can quickly do the math realize you're making 250 every time someone purchases through your link so that's Like thinking like an e-commerce brand like if you think about
okay what's my commission right what am I getting every time someone buys this specific thing in the specific product category all right if I'm making $250 every time someone buy something from someone else that's really good I have no inventory I have no shipping I'm making a lot of money here so 1% conversion rate means you need 100 affiliate link clicks to make one sale right 100 clicks on that to the Program 1% equals uh one sale so to make $250 you need 100 clicks which means you might need I don't know 150 to 200
visits to that page CU again not everyone's going to not 100% of your readers are going to click it it's kind of back of the napkin math so if you have an affiliate article this is your article you can be getting traffic from multiple sources you have an intro you have your H2 heading and then you have your company list listed as H3 So like uh kayak 1 whatever that is would be here kayak one you would have probably like the brand mention would be an affiliate link right there you'd have content text images all
that and then the button would be an affiliate link so really these two are the main ones when you first mention the brand and then when you add the button at the end all the content and images in the middle they will read they will click links to Make purchases here and here so the key is finding new and emerging things to write about because when we think about it that way we are living in the middle so we are a small site right or a small website getting traffic from YouTube social media Google all
of it now when we think about the example of so like stock trading and stuff Tech technical analysis if you're of a finance blog and you're talking about like day trading let's just say that's your Affiliate Niche well okay what are the most obvious affiliate programs and stuff right we actually sometimes want to avoid that so like something like um the best um investment apps so things like Robin Hood um Weeble whatever those are that's going to be written by like big media sites Forbes probably has an article on that coin market cap big crypto
sites you know nerd wallet all of Those because the big media sites like Forbes they just dominate like the top the top tier keywords they don't go deep they don't go deep because they just cover and blanket kind of the top main things that going to make them money if they could make uh 80% of Revenue like in this category from something like this why would they go super deep and write about the best risk management tools for Traders they're not going to so they live up on the surface in the High tier but they
don't go down so when you go down and you have things like best risk management tools for Traders I'm not going to write the whole thing you can do that and then if you think about what is the content you could create around this well think of the informational content you could blank it around the niche too because we want to create really good helpful content for one audience that's what works so things like think of all the chart patterns There are the bullish Wick candle this the bearish wedge The Head and Shoulders thing like
you there's like a hundred different articles you could write informationally just about the technical indicators themselves you could write all kinds of news and emerging things on different stocks and all of that but you would find again the deeper affiliate keywords not just the main ones that are going to be competitive but the ones that you can really blanket so again you Can use AI to blanket informational content in one area and then also find the very specific affil keywords that your audience would want that aren't too saturated so you go deeper right and you
that's basically building topical Authority you go deeper than any media site is then you don't have to worry about it so like best investor sentiment analysis tools right um You can just do this over and over again hit do it again I could just say do it Again and then it'll give me different options right so you just keep going and this is a brainstorm and it's like okay what else best diamond hand tactics short squeeze pred prediction tools that's pretty cool I would like one of those just go on Reddit and you'll see everyone
thinks it's going to happen immediately um shareholder swag merch tops a lot alert Bots it just like gives you all these ideas and it's like you could write all of these over time In a really simple way and if you were to write a bunch of information and content around this area for deep knowledge on these terms you can make some money now the question is do you have to review every single product not necessarily most big media sites don't even do that which is insane to me but that goes back to Niche selection so
I have another video on my channel on that about like let a AI find in the niche for you sub Niche generator to help you With that and then the the resources are in that video too that's a recent one but no yeah like that's kind of where your expertise can come in so you should if you're creating content in YouTube videos blog posts anything for affiliate Revenue you should know about the product like even if you don't you don't have to buy every single thing but you should know enough right you should know enough
to provide your own unique take and experience knowing that you don't Have to buy every single one right if you're a hot tub website you're not going to go buy 17 hot tubs and go sit in them all you could go to a hot tub showroom and take pictures of yourself around them and like kind of looking at them and stuff like that like that could be a unique angle but we don't have to buy everything right now if you're on YouTube you probably would want to buy things right if you're reviewing like a drone
or a VR camera of some kind um or 360 camera people are going to want to see the thing right with a website though that's not necessarily the case they're just looking for uh the top recommendations so that's where mostly all affiliate Revenue comes from is through websites right also through YouTube but then you have to click a link to go to a website so really what we're doing here is we're using AI to find out going deep in a specific Niche finding the affiliate keywords creating A template so that all we have to do
is kind of fill in the information we can get do like one article a day drop affiliate links in and then kind of scale from there because top iCal Authority is what wins it's not like everything's getting so competitive that you know you can't rank for specific things we just need to go deep on the specific topic that we're talking about a lot of people stay up on the surface right and they try things like oh best Investment apps best crypto exchanges best stock exchanges and it's like those are competitive so you just have to
go deeper find your sub nich and let AI do all the heavy lifting for you now if you want to go deeper on like affiliate programs like joining them getting approved more stuff I have like I don't know how many videos on affiliate marketing maybe close to 50 or 100 but some of the good ones are like I joined 287 affiliate programs that's true I Join exactly that many but something like this like an affiliate blueprint um best affiliate networks you can join this one's really good if you want to get really deep in affiliate
marketing it's an hour and 50 minute course on affiliate marketing covers all the specifics all right let's talk about why you're selling courses in the math behind it so let's say you have a course or an info product it's 500 bucks well what are the conversion rates how many People will actually buy this thing well whether you're making YouTube videos or blog posts this is really an organic content machine so we need people to see our stuff eyeballs on our content in order to get them to click links to get to pages and buy stuff
from us right so for one sale we probably at a safe estimate would need about 5,000 views on our stuff because there's really like let's say a 1% conversion rate of people to enter your email list so that 5,000 Turns into 50 email subscribers and then that 50 email sub subscribers at a 2% conversion rate leads to one sale so the beauty of this though is it's really in the backlog of content whether it's blog posts that just sit there and rank on Google and you get email subscribers that way or it's YouTube videos that
just sit there and get views over time with a link in your description to your own product so it's really a backlog of content that really is the power behind This thing so you can see an example here a video of mine on YouTube that has 221,000 views but you can see how consistent it is right it's very consistent I published this in November it's like you know 6 months later it's still getting 1,00 views every 2 days so it's getting about 5 to 600 views a day and that's just consistently getting views it's work
I did one time getting views getting people to click links to sell products so the beauty is in the Backlog of content so over time if you built a small consistent following got like 5,000 views a day on your stuff across YouTube or blog post or social media that's 450,000 views a month at a $500 product you're making about $155,000 a month not too bad for just putting some content out there on the internet so this is really nothing when you compare it to viral videos right it's just creating consistent content over time that can
get you there we'll Get into the content but first let's talk about what we're actually selling the product itself well when you're crafting an offer for a course or an informational product you have to make five key decisions and the first decision is your course transformational statement so a course is really a transformation you're taking your person that's buying it from point A to point B and this is true in any Niche whether you're teaching them how to play the Piano you're teaching them woodworking or knitting or a hobby all the way to health wealth
and relationships right teaching them how to make money teaching them how to lose weight teaching them how to save their marriage whatever the course is Right depends on a transformation of the student so really want to think about this identify the dream outcome for this potential buyer of your product list their problems and solutions and this is something that You're going to come up with over time as we're building your content because we're going to understand this from your audience surveying them understanding what they actually want so we don't need to know this right away
but the sentence that I would try to come up with and we'll come back to this is my is blank and I help blank do blank my content will be posted on blank and I will sell a course on how to blank so take that sentence we'll come back to it don't Worry about it but we'll think about it right next thing to think about is your ideal customer Avatar so that's the demographics of who would buy this thing go what are their goals values and fears what do they want how old are they what's
their gender you know any of those types of things what kind of budget do they have right are we selling to broke college students or are we sending to to selling the wealthy Bankers right it really depends and then You want to come up with like a a single customer Avatar and really think about who's buying this thing so you got to name your course so then we come up with a name so you want to know your audience we're kind of selling the dream outcome not like the step-by-step system right Apple the brand is
very transformational in their marketing so are so are we right if somebody wants to like for example make money online we're not saying here's the boring steps you're Going to do it's like well what would your life be like how would it be different because people are really like why do they want to make money well it depends on an age if you're 20 years old and you want to make money online you probably want to be rich and buy Lambos and uh buy an expensive apartment downtown and do all of these things whereas maybe
if in your 30s or 40s you want to kind of just have money saved for retirement for your family for time Freedom so everything is more transformational in nature but it really depends on your target audience so you want to be clear in your name don't be clever just be clear create powerful headlines limit it to about 65 characters and your course really needs to scratch and itch so that means solve a real problem not something that you think is a problem right so it has to actually solve a real problem you need product Market
fit and this is kind of Where your real business starts Revenue profit customer acquisition lead generation you have to learn all of this stuff you have to become kind of extraordinary in the process right no one is going to save you you can't hide behind a computer all the time to do this you actually have to put yourself out there and figure this stuff out so let's talk about pricing and packaging your course so we have to cover the price and value equation or what I call 10x thinking so if you have a course and
you're selling it for 1,000 bucks you better have about $110,000 worth of value in there right so you have to provide more value than the price that's just simple economics and there's different components of your course offer and the price so there's perceived value of the course so like what is it is it kind of fitting in with all the other courses does it stand out uh is there an emotional investment involved Like is there is it going to take up your time is there certainty in it is there a level of sacrifice that you
have to partake in so for example some things that I teach like you know unlike a lot of people on YouTube who are just like you're going to make money in 30 days you're going to make money overnight all these cheap quick easy ways that they claim to make money online well I want to help people build real sustainable businesses which makes it a little bit Harder to sell courses cuz I'm telling you like yeah it's going to take time right you're going to have to put in effort there's going to have to be a
commitment right so for example in weight loss like if I could just say snap your fingers and you're going to have a sixpack the the value of that would be insanely High versus you have to work hard on this program Eat Right exercise and a year later you're going to have a six-pack right so all of these Things like the more effort somebody has to you know uh take part in the less certainty there is um lowers the actual perceived value of this course the more certainty you can build into your offer the lower level
of effort and sacrifice and you know making an emotional investment having more value is what will actually you know increase the price of your product so first one we also want we look at you know what the price should be of this product you want To analyze offers in your Niche so if people are running ads to an offer like Facebook ads or YouTube ads it's probably working in some capacity so watch YouTube videos you know join email list see what the price is in your Niche consume the content see what the price is see
you know the quality of the course Community if it's worth it or not check the value check the offer you know what is it how many videos is the course is there actually engagement is there a Community is there any of those things and really focus on how you can differentiate in the market so for example when we first launched blog growth engine back in 201 21 it was a course and a Facebook group super simple over time we've updated it four to five times um big huge updates we have coaches in there so we
saw our differentiator was there wasn't a we were kind of priced where every other one is maybe a little tiny bit higher But priced where other blogging courses were but none of them had coaching so we actually added coaching in and you know which increased the value 10x and actually was didn't even exist in the market so you have to think about how you can differentiate and we have to think about like what is a course what is an info product cuz you could sell something is it like do I put like a $20 little
thing on skillshare or udem me no we're going to be building our own Valuable course selling it ourselves and for example there's different types of courses you can create so like a static course is just like course videos it's pretty much it or an PDF an info product the days of that are they're still here but I think it's becoming less and less valuable and people aren't buying them as much right so what people really want is community so your course needs to also have a community which is really simple I'll show you how to
do that but You want to have interactive Community engagement all of that stuff more than just like static videos sitting there and you know we don't use udemy or skillshare or course marketplaces because yes maybe you can be found on them but you're giving all control of your sales to another company it's also really cheap you're not going to be making much money so there's two options like thinkific is a really good uh course platform that allows you you can Like build your own course website so I've seen like really big like financial and certification
type course websites that you can like build a website with thinkific and then use it that way we use school so school is a really great platform you can have a classroom tab shows you all the course content and video player uh calendar that shows all the events that are happening members leaderboards all that stuff super easy I'll show you how to use that but really When we think about launching a course we have to create content get them funneled into an email list and sell a course so we have to talk about the timeline
to launch this course product in four phases especially if you're starting from zero right what action can you take now even if you have no product no audience nothing well it's kind of a four phased approach so phase one is course prepping and planning so this is going to be begin your email marketing Strategy your content strategy the key five decisions to start kind of thinking this through based on your Niche what you want to teach all of that then we're going to shoot your course so this is whenever you're ready so you know once
you're 100% confident in this transformation that has a product Market fit and you're starting to build your email list we can then shoot and sell your course then we launch it that includes copywriting sales funnels Emails promotions collecting payments right and then starting your community and then finally we're going to do the marketing of your course which is an ongoing content strategy so creating content funneling them into your email list funneling them into your sales in an automated way so that was kind of an overview of like the math behind why we would want to
sell our own product and then also kind of the offer and packaging it in a nutshell but let's get Into the actual starting of this the first action step for you which is what Niche do you sell courses in this is the biggest question I get from beginners what Niche do I choose and this goes outside of just informational product sales the niche that you choose will dictate your affiliate Revenue ad Revenue sponsorship revenue and your own product sales right so it's a really important decision and one that a lot of people struggle with so
choosing a niche For yourself shouldn't be based on your passions or something you think will work or something that a little SEO report says you should do right what's the most profitable Niche I found this thing on hyper Advanced finance software and I think that's going to be my Niche it's like well that might that's like kind of going for a flash in the pan right if you're chasing keywords you're only chasing keywords you're only chasing what you think will work or your Passion that's not a way to build a long-term sustainable business it might
make a flashy YouTube video but it's not the best way to do it so what we want to do is base on Nishan market demand so is there a demand for it is there actually a product that needs to be created in this market just because another one exists doesn't mean you can't do it better it's actually a good sign that that this product exists uh and that can be based on keyword research like Creating content around things that actually you can rank for you can get YouTube views on you know this starts with your
content strategy so that's step one another one is just you we base this as a personal brand based on you and your identity because your identity as a human being kind of changes over time right when I started my blog I put it at Adam enfroy decom it was just a personal brand I thought I might use it for a career or something else and it Turned into this big Media company that now has a website YouTube channel multiple businesses all of that but it was easy because uh the personal brand allowed and gave me
the freedom to Pivot so if one thing wasn't working I would just start doing another the same thing is true of your content strategy and choosing your Niche so for example if I started my website as the e-commerce guy because that's kind of what I started in working for a company Called big Commerce or an e-commerce platform I could have written and created videos around e-commerce platforms website Builders and stuff like that but I would have pigeon hold into that area with that specific domain name so you want to just give yourself the freedom to
Pivot the good news here when you're just starting out creating this content driven business to sell your own products is that you don't even need to choose the perfect Niche at the Beginning and that's kind of the Pandora's box or the fallacy or some type of puzzle riddle whatever you want to call it is when you're a beginner and you have to to choose the right Niche you have to kind of understand keyword research the paths of monetization what does and doesn't make money how to have a Content plan and all of that stuff right
it's like the Chicken and the Egg scenario what came first the content are understanding how all of the content Works to create the right content in the first place so with that beginners don't choose the right Niche a lot of the time so we need to give ourselves the freedom to Pivot that Niche and building a personal brand gives you the ultimate freedom to Pivot because it allows you to not just create a website with your name on it that has you know your face on it and there could be tabs for your blog articles
a podcast in the future speaking engagement all kinds of Different things that we can put on a website right and selling your own courses but it also gives you uh the freedom to have like a YouTube channel social media profiles people follow people it's a lot harder to start a random Niche brand and then pivot that into like Instagram content YouTube videos people don't watch that they buy from people so the number one thing is what do you want to teach what problem do you want to solve because when you Solve a problem for an
audience you then open yourself up to affiliate Revenue recommending the products to solve different problems within that Niche and informational content to help them and then eventually selling your own course so let's look at a couple examples one here is the bed and breakfast Academy so it's a website based in the UK and it's got all kinds of blog content on starting a bed and breakfast right so all kinds of different things you might Need on creating the perfect welcome tray recipes how to run it right so it's a very helping a very specific audience
you'll notice every single article here is helpful right every single one is tailored to an audience and then you can sign up for the Academy which then goes to another link there's a landing page to get people to opt in so when you're getting people to opt in you just need their first name an email submit and then you get the newsletter you get Hints and then in the email list which is an automated welcome sequence you'll get pushed the course offer to join right another example that was a blog post ranking for bed and
breakfast terms helping an audience another example is something like YouTube so like this channel is woodworking right so every Niche has opportunities you'll see this video here uh 18 things every beginner woodworker should know it goes to a link download this free guide so goes to a Web page again it's the exact same thing send me the tool list the most affordable word workking tools name and email so you'll notice that no matter what you're starting this process helping and serving an audience all of your content serving one audience with keyword driven approach right creating
content that actually makes sense or YouTube videos that make sense funneling people to a simple web page to collect their information and get them in the Email list and this is a lead magnet right it's really simple you can go to Fiverr and get a lead magnet done for like 20 bucks just a PDF a checklist just something right email is a value exchange to do this you just use one free tool so you could use convert kit um it's what I used when I got started I don't use it anymore but I use convert
kit you can create forms and email sequences with this it's totally free um for up to like your first 300,000 email Subscribers or something like that but you just create a land you can create a landing page you know it could look nice you just preview it you choose it you uh change the text on it so you're basically on YouTube you're just dropping a link to this page in your YouTube description and then in uh a blog post I'll show you exactly how to do that with an exit intent form but here you just
edit it change it subscribe and then within WordPress you Download the convert kit plugin you uh hook it up with the API really simple step-by-step process you just click a few things and then it'll automatically start sending it then you can start a sequence get people into the list and just start sending them anything you can also do forms so this is like in a blog post if you have a modal form you can get people to when they're reading your blog article this is how 99% of blog readers will sign up for an email
list You do something as simple as this like okay this looks good this design let me you know change the image change the text put a few bullet points of what they get enter name and email address you could add the name here send me the guide and what you can do is you go to settings and you can go exit intent so when we detect the visitor is about to leave the page you put exit intent and then you copy and paste this into the header of your WordPress site and it'll Trigger every time
that someone goes to leave and they put Mouse up at the top 10% of the screen this thing this form triggers and then they can get it so we have to think about first like when we're serving an audience creating content creating this course step one isn't creating the course we don't have to worry about that yet even though I wanted to cover at the beginning because it makes sense to know and understand it we want to build the email list and get A lead magnet done and you can see here if I search for
lead magnets on Fiverr there's tons of options for $20 might be a little bit more if you're like getting a bunch of custom stuff done but I got one done and I rocked this with to build my email list to about 40,000 people back in 2019 and 2020 it was a 7-Day word WordPress blog launch checklist they didn't even I didn't even capitalize the p and WordPress just so lazy but this actually worked and I Actually added affiliate links in here back in the day and yeah I don't use this anymore um but yeah we
can add affiliate links in and it was just really simple right it's like 10 pages or something like that so I gave the information to the person on Fiverr and they just designed it for me so what you do is you take the lead magnet you upload it to the media library in WordPress and then after that you can start creating your welcome sequences With convertkit and you can see like how to build a sequence day one you can choose the email subject line what they get you would then link hit the link button link
to your you know free lead mag that you want them to get that right away hey hey first name here's the lead magnet boom boom boom so you can do that you can send it I would you can send immediately so click that do immediately and then you can see over time like you just build more you add another email Add another email and then you can say send it after day after another day so you can really just send an easy automated email sequence when you don't even have a product yet so you can
just send it out just help and build trust with as many people as you can right so maybe it's just a simple three-day thing email one is here's the lead magnet email two is a little bit about yourself email 3 is here's the plans for what I'm building and here's a survey here's a Google form survey what are you struggling with right now how would a course help you things like that so let me take a step back again we are creating content because we don't want to spend a bunch of money on ads to
build a business we're creating organic content we're getting eyeballs on our stuff funneling those people into an email list to then sell them a course product right because that is a sustainable automated way to do it now There's three nationas that make the most money in this it's probably making money right so selling things on finance and making money online and stuff like that or any type of way to make money Airbnb bed and breakfast like I showed you then there's Fitness so how to get ripped and shredded like uh the Youtube guys and people
on Instagram right that's a big one and then relationships so to date right at a certain age or how to save your marriage or how to do this Or that right so those are two but there's also like any Niche actually works for this so how to learn a musical instrument The Woodworking example I showed you knitting crocheting um outdoor survival pretty much anything that has a product golf Sports uh video games dance everything right any Niche out there you can teach in and it's like there's a gap in the market and that's what you
have to find because College costs like $100,000 or more and they make you take basic prerequisite courses to spend thousands of dollars on going into debt on that you don't even need in order to spend all that money now while college is okay for some people I don't recommend it for everybody right it's great if you need to be a doctor a lawyer a nurse or something like that but if you just need to get a general business degree or marketing you're probably better off a lot of the times Getting the cheapest college degree possible
from an online university not going into debt and then getting as much experience as you can but that's a side note but pretty much what I'm saying here is there's a Gap in the market and individual people with a little bit of expertise can help fill that in so the good thing is you don't have to be an expert you're like I don't know anything I can't teach anything you know when I was 26 years old I was working at a Pizza place making like n bucks an hour I probably wouldn't have known what to
sell at that point but what you have to do is just start creating content in the niche as a beginner and the more content you create all you have to do is be one step ahead of the beginner and then your information is really valuable so every Niche is possible out there there's course in every single one all right so let's go back again real quick thinking about you your expertise your identity What you'd want to teach think about that sentence again my Niche is blank and I help blank do blank my content will be
posted on blank and I will uh sell a course on how to do blank so a lot of the time this depends on your personality so a lot of uh problems with people trying to teach stuff online is like they have a system and it's the only system and it's the only way so you have to learn Drop Shipping with my method or Amazon FBA with my method or Blog or YouTube or all of these individual tactics and really that leaves no room for the personality of you the person watching this video do you actually
want to do YouTube videos or would you hate it if you're struggling through this and you just hate doing it and you never will and you probably shouldn't start a YouTube channel I think you still should because it is actually probably the best platform to sell information and make a Lot of money on faster but if you don't want to that's fine right you could do other things like create blog posts text based stuff because really the internet's one of three to four different types of content ever text so that's blog post LinkedIn Twitter newsletter
Right video that's shorts Instagram Tik Tok and YouTube or audio podcasting right that's pretty much the only ways we're creating content so you have to choose though what actual one is Good for you and sometimes the niche your choice of the niche will dictate which one you should choose so for example like a lot of beginners make the mistake when they're doing all of this of I want to start a blog and I want to do it on crypto and it's like well okay how are you going to monetize it affiliate links well that's really
competitive now uh selling your own course well you should probably do it through YouTube because it's actually Way easier you can build up content teach people much better about crypto on YouTube and then get them into a Discord Community that's the way to do that or you know if you're in the outdoor Hobbies like you you're fishing you love fishing well a Blog could still work for fishing right the platform could be a website ranking on Google because a lot of fishing products categories information is easier to rank for or if you want to teach
fashion Pinterest Should work or video games people are on YouTube so you have to kind of think about your Niche also not just from what do you want to teach but then where does your audience consume content it's really simple it's either going to be a website or YouTube for the most part so just think about that so we're creating content for different algorithms and we're going from algorithm to ownership right from ranking content on Google on the Google algorithm or getting YouTube Views in the YouTube algorithm and we're getting them into an email list
something that we actually own an asset we can Market to so first let's cover like a website of a Blog so I'm going to go to my blogging page here I'm going to scroll down and I'm going to find an article on like how to start a blog well if I go to exit this page you can see the popup appear here is free Master Class how to start a profitable blogging business uh name email access it now so Really that's simple right it's an exit in 10 popup from a blog post that's the simple
way to do it YouTube it's through the description like we showed you social media like Instagram it's a link in your profile right so there's just different ways but you're funneling people basically to the same kind of optin form no matter what so every piece of social content blog post YouTube video it's all going to the same place it's all going to the same optin page Making it really simple so what type of content are we actually going to create here well it's pretty simple it has to be content that people can find and to
find out which content people can find we use keyword tools to find out what people are actually searching for it's especially true when you're just starting your content plan so if you're making YouTube videos you could use a tool like vid IQ go to the keyword Tab and I can put in like let's say I want To teach people how to do stuff with websites I would put in howto plus website so you put in howto plus your Niche you go to matching terms you'll find everything that includes these two words plus extra ones you'll
see the search volume so that's how many times it's searched every single month on YouTube the competition score lower is better and then the overall score this is actually tied to my channel specifically but the higher score the Better so we see like how to build a website pretty competitive the score is high right it's cuz it's been around for a long time people have been creating videos on this for a decade or more right so a lot of this is kind of tough hi High there are some some opportunities like how to block a
website on Chrome how to back up a WordPress website how to download a video from a website but most of them are competitive so you want to get a Feel for the niche in general of how competitive it is but let's say I do like AI tutorial I find out all the different AI tutorials with matching terms and I can see okay this is a lot better because when we think about it timing is a crucial component of creating content we can't create old stuff you'll never rank for things on Google around best vpns or
best web hosting it's been around for like 20 plus years on the internet Right um we have to find things that are a little bit more new and emerging and interesting that people haven't created content around so you can see like there's tons of AI tutorials that have low competition really high scores tons of searches every month on YouTube for all these different tools like mid Journey sunno Nido Leonardo RVC topaz Focus hyper hygien haen whatever right so that Niche looks like you could really do it well with AI create like AI Tutorials and have
an AI course so then on YouTube you come up with a bunch of ideas and the same thing is true for a blog post right like what can rank on Google well I can put in the same thing how to website and do the matching terms with the tool like HRS now HRS is quite expensive for beginners uh there's also a tool called key search which is cheaper uh more affordable the pricing starts at you can do like five for free but then it's just $17 a month to do all Your keyword research for your
website but we're using HFS this one does similar stuff we're using HS for this example so if I do how to how two plus website there's all kinds of things how to make a website create how to do all this stuff a lot of it's really competitive right 96 keyword difficulty score search volumes here uh we can drop the difficulty down to like five so this will show us easy stuff to rank for um how to block a website on iPhone so it Gets more specific and it's like I can't sell courses about adding a
website to your desktop or all this stuff so what about a nich like fishing how to fish we put that in and we can see ah it's a lot easier right a lot of this doesn't make sense we'll have to filter through like how fish in stardew Valley you hit a button and it goes and then you wait wait wait and then you hit the button I've done it a lot okay it's a pretty good game I have All my different you know mayos and creams and uh you know FL flowers and plants and things
that I sell in my farm so anyways um how to playg go Fish how to draw fish these all make sense right but how to clean a fish tank but we can do something like best fishing and then we see a lot of things like maybe these can make affiliate Revenue too best fishing braided fishing line best fishing rods all of these are pretty easy to rank for on Google best fishing Line fishing sunglasses the same thing is true of something like kayaking best kayak put that in best and you'll see like what we what
we don't realize when we were thinking about creating content it's like well what do I create do I just create random videos random blog posts it's like there are thousands of potential things that you create content around one target keyword equals one blog post or YouTube video and just on kayaking products alone there's like 3,000 keywords because when you think of a kayak it's like all right I want to rank for affiliate stuff what could I write well I want to write about kayaks well how many articles are there well there's inflatable kayaks fishing kayaks
kayaks for beginners fish finders sit on top you know Kayaks with your dog two person one person kayak carts like thousands accessories kayak for big guys for small dudes you know whatever it is right like So there's tons of opportunities for keywords we just have to realize that when we want to teach in a niche we have to find some for that let's do a quick exercise here I want to pick a random Niche and I'm just going to go through how I would how I would create content it's a little bit more advanced and
kind of harder it's a harder example so for example if I'm in gardening what keywords would I go in well I could put in gardening right and I could put in Like okay best gardening that could give me some like maybe gardening shears gardening gloves tools for affiliate Revenue all that but what like informational content would bring people to my website or YouTube channel well it's not really going to include the word gardening it's probably like how to plant something right like how to plant potatoes garlic uh seeds onions strawberries so it's interesting sometimes the
words That you're going after aren't just the name of the niche so it takes a little bit more digging to find them so if I want to create content around gardening I would think okay actually it's more based on the the the content strategy is more based on the individual plant or vegetable itself so you can do YouTube videos I've seen on like how how far apart to spce to space strawberries how to plant strawberries for a better Harvest how to Uh vertical garden Tomatoes right so it's more based on the individual thing with that
one so it's you know a little bit might take another step to find some of these keywords and things that you'd create content around but what we want to do is use a tool of some kind if it's YouTube you can use vid IQ if it's a Blog you use key search which is cheaper or HRS and you want to come up with like all right here's like 20 pieces of content I can create to help an audience In my Niche so another big is like okay we have the keywords we're going to go after
how do we actually create this content I'm not a writer I'm not a video producer how the hell am I going to do this I'm a beginner it's actually a lot simpler than you think for YouTube you don't need a bunch of fancy equipment lights cameras audio microphones all of that you can literally just use an iPhone maybe a little iPhone tripod near a window that brings in natural light And that's all you would need right or you can use there's an app called camo Studio that turns your iPhone into a webcam and you can
like kind of use it from your computer hit record change set settings and all of that you don't even necessarily need a microphone but I think it is important you get like a $10 lav mic on Amazon or something like that so the barrier to entry on this stuff is extremely low which means anyone can do this which means we just have to do it The right way because most people aren't doing it the right way so if we put in some effort we create some content to actually serve an audience we're doing more than
like 99% of people and what's kind of interesting is like if you're doing YouTube videos it's really simple it just depends on you can do fully scripted you could talk to the camera like I am like if you take take a step behind the scenes a little bit how am I creating this video well I have uh a Screen share going with screen flow which is the app I use which records the audio from this microphone which is just a USB microphone hooked up to my computer and Screen flow is uh capturing the screen at
the same time I'm talking and I have a camera recording my video but if you look behind the scenes like I have a Google doc here that I'm going through just point by point and elaborating on with kind of things in the right sections you can even see here I have uh Sony remote cam which is allowing me shooting on a green screen here in the studio to stop the recording this is a screen flow I can stop the recording right here um it's kind of interesting you can see like based on how many times
I've started and stopped and tried to do things again or like make a point better we're at 55 minutes here in this uh one video file that I'm creating but we're probably like 20 minutes into the video or something I'm Going to guess 30 I'm going to guess we're 30 minutes into the video right now I'm probably wrong but it's really simple and then like a screen share you screen flow and you're just moving stuff around and it's just recording the screen and I can show stuff you put your head in the corner it's really
great for tutorial type of videos so YouTube content is really easy to create it's just like you're going to suck at the beginning I was horrible at the Beginning I started like 3 years ago and I could barely talk to a camera I could barely keep eye contact I was talked really slow I was nervous and it just it gets easier over time I'm not great at it now I'm okay but it doesn't really require you to be great or okay you don't need some crazy big personality to make money selling your own course you
just need a consistent content plan so what I call is the content assembly line so for YouTube that's as simple as you Have keywords and things you want to Target based on vid IQ keywords so how do we create the content well let's look at like how long are the other videos on this topic when you search it on YouTube maybe we can make it a couple minutes longer we create a simple script either in a Google doc or with some pitch or Google Slides or something like that and we just talk to the camera
right we either do it fully scripted if you're more comfortable doing it that way with A teleprompter or you just do it kind of with your computer so the most important thing there is also the thumbnail so there's I have videos on that but like creating a good thumbnail is half the battle if your video is not doing well it's probably not even because of the video content it's because your thumbnail needs to be better so YouTube it takes time right your old videos are just going to keep getting better the new ones keep getting
better and better But you're just teaching right it's not like you're trying to create some crazy educ uh entertainment channel right where people are expecting crazy pranks and comedy and all kinds of stuff we're just teaching from your experience in a niche with simple talking head videos that videos that are talking head like this are the ones that actually make the most money and guess what they're the simplest to create we don't have to like go create a crazy science video and fly To another state to shoot this thing and interview people and become a
videographer literally if you have a phone and a camera you can just sit in a studio and teach teaching the end uh the educational part of YouTube is so much easier to do and you can like make a lot more money doing it now for creating blog post it's really simple you can use a tool like Surfer SEO or neuron writer which is a cheaper option um what it does do is it optimize the content for Google so it's telling you here's all the keywords you need to use how many times you should be using
them how long it should be all of that stuff and then you can use grammarly for free which just lets you you know fixes all your punctuation passive voice different things like that um but really I don't recommend writing things with chat GPT first chat GPT and AI it's good for coming up with the initial ideas uh maybe like different sections you could Use but you should be writing this stuff yourself you shouldn't just Spam chat GPT content on the internet we don't need any more of that the good news is most people are doing
that so if you can rise above that again putting in a little bit more effort you will stand out but surf foro is super easy it just tells you how long it needs to be it gives you a score and then it's ready to publish and actually did a recent uh AI website builder video where I created a Website in like less than 5 minutes got the domain got everything but like this is what WordPress looks like so you just copy you can paste it in here you could even get the surfer SEO uh Chrome
extension which allows you to do all of that editing within WordPress itself but if you know how to you know use Microsoft Word you can use WordPress you type things you type words in you add links by linking like this you hit this you can add new content blocks like Images all right so you can go to the media library this nice picture of wonderful food in a ceramic Bowl let me just keep going down so creating blog content is really simple creating content General is simple we want to just think like not everything has
to be crazy and elaborate and different right it's the world loves lists the internet is lists this video is a list of steps blog posts are list of steps how to do something is a list of steps so if you Can get the list right and just create a list of things write simple sentences use grammarly write simple video scripts you will be able to succeed with content all right so you've done your research you have a Content plan you're creating content you use convertkit to create an op- in page uh to get people into
a lead magnet right then it's just a game of continuing to operate continuing to create the content make sure that every YouTube video You're linking to your or Lead magnet every blog post has exit intent which it automatically will so then it's just a game if you continue to create content and help serve an audience then it's time to actually create your course so what can we do well first we need to know what the offer is and what your Market is so this is really important we want to build the email list a little
bit first even to like 50 people then you can send a survey what are you struggling with most Now I'm thinking about creating a course on this how can I help the most possible ways right so you can survey the audience understand their pain points understand roadblocks and struggles be thorough you also want to order your course correctly um thinking kind of like a professor or a scientist like how would you create this curriculum how do you take a student from point A to point B in the quickest way possible and how do You create
many wins along the way so for example in a course platform you can have different modules so an individual course might be like 10 sections with two videos or three videos in each section for a total of 30 videos or something like that right so how do you order it correctly well we have to think from a beginner's perspective what do they need to know first how can they then get many wins along the way and then how can they stay consistent Because a lot of people that take and buy your products won't actually finish
the course so you have to kind of organize it in the best possible way you could also do like we do in income University we have live courses so every three times a week right now probably more in the future we're doing live courses because we realize the internet uh things move quickly so courses can get outdated quickly so you could even do live courses just put it in a Calendar I'll show you how to do all of that but don't over complicate things right a course much like a Blog and a YouTube channel is
an instant you know you can always update it you look at an old YouTube channel the oldest videos are obviously worse than the new ones old blog posts are not as good as the newest ones course courses you can launch version one which is a good course a minimum viable course what we call and you can always update it over Time right you actually should be updating it over time with new content every six months or every so often right so you don't have to be perfectionist or have impostor syndrome worrying that this thing is
perfect right we can always update and fix things later so when you're outlining a course you want to think about the transformation as a whole break it up into 6 to 10 steps and then through that narrow it down to the main you know 6 to 10 sections that you Want to create and what videos would be in there so that's kind of how you outline the whole course in a nutshell right you could use something like a Trello board or just use a simple Google doc and just like here are the 10 sections of
the course here are the videos inside of each one here's what they're called now if you want to outline an individual lesson this is going to be based on your Niche but it's actually really simple too so you can Think of the main points you want to cover you can use what we call like the Bento Box formula so a Bento Box is like the Japanese I believe food dish that has Foods here here here and here and it's laid out right so the same thing is kind of true when you're creating your course videos
like don't go when you're going on a single topic cover that topic and then move into the next one and the next one what I used to do is I'd use like Google slides and I would just Title the slides first so I'd have like this video has you know five main points so here's the five main slides here's the five titles at the top and then I think underneath like all right what are the three to five main points that I want to get across in this presentation in this course so here's the bullet
points and I can elaborate a little bit on the bullet points kind of like you're doing a presentation in school right pretty simple and then you want to just Leave people with a key lesson or an action item at the end of each video so to prep a studio to shoot videos you basically need the three components audio video and lighting so audio could be a lab mic a boom mic a podcast mic just make sure you get one that's like USB or USB PC uh ready cuz it's just really simple to plug it into
your computer and then you can just change you know the audio you click that little button it's like is it your uh Apple Speakers or is it this random new microphone that's you uh in use so then a video literally an iPhone with camo studio app is fine a webcam or you would use just a standard camcorder and then the camcorder you press play on it saves it to an SD card you plug the SD card in and you upload that video and then lighting again you could use a window if you wanted to right
good natural light coming in or you just use like some small key light that you find on Amazon Doesn't have to be anything too fancy just want your head framed in the video right and looks decent good news is about like course videos is they don't expect crazy production value much like a YouTube video with flashy graphics and stuff like even on YouTube people are becoming less they care less about that they just want longer form helpful content that doesn't need flashy editing right but even that's even more true in course videos I've bought you
know Masterminds that were like $30,000 and it was just a with a screen share his face wasn't even on the screen share showing random stuff about like taxes and forms and whatnot so really the power is in the information and how valuable it is you don't have to worry too much about production quality when it comes to course videos so some of the tools you could use like Google Docs could be for course outlining or Trello uh if you want to Outline your lessons uh you could use Google Slides or pitch is really good uh
if you want to record the audio and the screen share I would use something like screen flow it's really good for that again camo Studio turns your iPhone into a camera USB uh camera and then streamyard is really good for live recording so that captures everything you have your audio video lights all of it and you can do lives with that like you can do live courses and everything So that's kind of the tools that you need to get started so you'll notice a lot of this isn't just about creating the perfect course videos right
cuz to create a course to sell a course this is more about building the audience right over time just a standard consistent content strategy based on keywords and not quitting which is why again I I recommend you do it as a personal brand so you can pivot and change and adapt and give yourself that freedom so it's Really simple it's creating content getting people into your email list with the lead magnet and then over time we're going to be selling people into the actual course itself so that is actually like a email sequence so it
could be email one here's your free lead Magnet or mini course or something like that that they can watch boom thank you not much else email to could be anything right you just have to get creative with kind of the psychology behind building This so step one get them to the opt-in page to optin then they start getting emails once they get emails it's like email one is the lead magnet email two is more about you email three can be some student success stories email four is like the biggest problems right so the emails you
want to cover problem and solution so the problem is this this is why it's hard here's my solution so we take it a step further we get people to an opt-in page like here's one for Income University where you get all my courses best community live courses and all that stuff simple opt-in page exactly what you get 80 hours of courses three three live courses a week yes you want to access boom they get into the email sequence they get a bunch of information about it problem solution all that you can get to the sales
page where I talk about it what it is and then you can enroll and when you click the enroll button you can get monthly Access it's uh typically $97 a month cuz we saw you know a lot of courses are like thousands and thousands of dollars so you do that you click the checkout page and it goes to the actual checkout really simple you put your information in and then you're in the community and once you get in you get a email from school which is our course platform and then once we get you in
there then you can see the actual community so this is what it looks like you have members in Here you've got a classroom tab that has all the different course content so you have like our full blogging course in here so you can see like it's pretty simple what a course looks like it's just starting right phases me closing my eyes in a video uh the resources you could basically have video files here anything you want underneath here you can link files to you can see like all the phases right and you can see go
Back to the classroom tab we also have our full YouTube course in here so exactly how to do production pre-production your YouTube strategy keyword research analyzing your Niche post-production scaling your business uh getting sponsors add Revenue affiliate Revenue all of that stuff in a simple course format really easy and then the calendar tab is here so we have our live event in the calendar tab which is through streamyard so we create Streamyard links for this paste it into school here and then we have videos here um live so like we do like a COR we're
doing a online course course live uh every week and it's kind of cool cuz students interact with it there's usually like 50 to 100 people in there asking questions and we do q&as and all that stuff so a course Community is actually a really simple thing it's just there's the community so the Forum itself and school does everything so There's the Forum itself there's the classroom tab where you just upload your course videos calendar if you want to add events if I was to click this you would just do the event you could choose a
location like Zoom Google meet or just a random link you can email reminders you can you know give it a title give it a description give it an image if you want and see the members see the leaderboard all of that so really then it's just Kind of managing a community making sure that you're surveying people like we I just announced you know live course announcement plus we need your feedback so we just started this thing right we just launched it um in May I believe or late April late April so it's like here's the
live courses we're doing for June I just posted this um we're doing one personal brand Launchpad and then it's like here's another one we're doing on Katie had this idea in our community Um so we just said yeah let's do it we want students to be interactive so she had the idea for this new live course so that's what we're doing and then yeah so content Factory live personal brand Launchpad live I want your feedback right because people want to be heard people want to be in a community for accountability not just watch some random
course videos that's why we're trying to take it a step further and actually go live so I'm on video like Multiple times a week going through new stuff so to recap to make a million dollar selling your own product a million dollar is $833 33 a month sounds crazy sounds like a lot but if you're selling a $1,000 course that would be 83 sales a month month that's 2.7 sales a day on autopilot that would be with the estimates we gave earlier about 135 leads a day or about 13,500 views a day which could be
as simple as getting Served up views from about 10 old YouTube videos so or 10 blog post ranking on Google for something so the power is out there right it is possible to build this type of business you can even run promos during the month right that's what we do as well sometimes like yes Evergreen people will buy through the automated welcome sequence but then you send a broadcast email out every month with a promotion with a deal with a discount with a new bonus right so you Could even get more sales that way so
there is a you know um a real strategy behind this it starts with content into convert kit funnels to get people to sign up for email list with the lead magnet to then sell your course product through school very simple Tech stack very simple to do now the biggest Factor here is just not quitting so giving yourself the freedom to Pivot to have good content to put it out there and to not quit cuz most people never make it To 20 YouTube videos most people never make it to 50 blog posts cuz they quit cuz
they don't see results quick enough right so if you can just expand your timeline realize that the first 10 the first 20 you might not see the results that you're expecting right away but the thing is did you learn a lot when you built that content when you shot those videos when you wrote the blog posts right is every piece of content getting better are you figuring out what your Niche is and helping an audience and serving them that's the progress that you have to make how do you make money with AI well there's different
things there can be customer support right chat Bots there's software there's marketing automation there's lots of things but a lot of the times it can be complicated you either have to be a developer or this thing that you're selling is just going to be a tool or it could be an in-house person At a company doing it now with generative AI so chat GPT Claude and all of these tools it really comes down to Content because businesses need content they need videos they need blog posts they need lots of content right it's the entire idea
of getting visibility online and they pay a lot of money for content and it's really simple there's only three types of content that a business could want or you could want and AI can help get you there and help you sell it So there's blog content articles and text there's video content and then there's ads that's really it so how do we use AI tools to help us actually make money well first we have to kind of realize what types of things are we creating with AI this isn't about creating some fancy AI business like
everyone says it's creating a very simple content based type of AI business where we can make a few thousand dollars from different clients right now first This is about understanding the types of content we're going to create and then creating prompts and templates to speed things up so if you just have a simple template that you put into chat GPT it can really help you get ideas for things so let's cover one by one the different types of content that we can help people with and make money from one type of content you can create
for Brands whether it's a local business a car dealership a repair shop a dentist Office an e-commerce company a software company whatever it is is whoever you're working for is ADS so it's really simple I have a prompt here I'm running PPC ads for a local car repair shop in Austin Texas they offer these Services put in different Services they offer create two ad groups for each of these services with a headline and descriptions and then it just gives you what these ads actually are right transmission service and repair all of it down the line
so These are just pre-written ads that actually work for clients so that's a really simple service now if you're doing pay-per-click advertising for a local business using AI tools you charge a basically a maintenance fee for that for running their PPC campaign usually it's around 10 to 20% of their ad budget so if they're spending $11,000 a month on ads you can charge between $1 to $200 a month just to oversee and manage the campaign now later on in the video we're Actually going to talk about like the sales process doing a little bit of
Outreach to actually get these clients but the first type of content ads second type that we can offer Brands is YouTube scripts so video creation script so I put in another template here in the chat gp4 I need to create a YouTube script for a business there email marketing provider called inbox gang I made it up it sounds cool I want this video to be about X Y and Z different strategies the YouTuber reading it is a female age 25 come across relatable professional it gives you the entire YouTube script right hey there welcome back
to the channel it's actually pretty well written and these AI tools are only going to get better and better at this so it gives you a template right that you can work off of it's not very long but it gives you a starting point right and that's true of any blog article too you don't want to just publish AI Content without putting your human touch on it especially with the Google helpful content updates you want to have a template to quickly do the keyword research topical Authority build the content calendar quickly use AI to get
the base template of the article done and then edit it yourself as a human being so AI speeds everything up and it allows uh if you're creating an AI type of business right like an agency or a Content business it allows one person to Do the work what used to be maybe three to five people so you can scale it a little bit more and get to 5 or 10K a month faster with two to three clients paying you a few thousand a month each right it's really simple with the three types of content and
you can offer all of them if you want you could offer comprehensive services and later in the video we'll talk about it really depends on the type of business but YouTube scripts is another interesting one and It really depends on the brand but you can probably charge between $200 to $300 for a YouTube script another type of content that you can sell to brands with AI is blog content so actual written articles right and you can speed up the content creation process do an entire content plan for any brand a local business and Ecommerce brand
whatever using Claude or chat GPT so here's an example in Claude I say give me 40 semantically related but unique topics Under the main category of AI content lay it out with search intent with variations and what you can actually write so it just gives you all of these uh easy pieces of content to create AI content creation optimization analytics and it gives you all of that or with something like chat GPT I'm saying I'm doing SEO and keyword research for a Content business called Finance pals.com just made it up they provide helpful Finance advice
give me 10 keywords to Build topical Authority related to this uh around student loans how to get out of debt right so they give you 10 really good ideas about a longtail keywords you can actually rank for on Google so AI gives you easy ways to plan content you create a Content calendar then you can validate these ideas with a tool like HRS or a free one like search volume.i you plug in these keywords from the AI tool right into here see what the search volume is see if they're good or a paid Tool you
could use the hre's keyword Explorer so put things in there to validate the idea make sure that the search volume is good so it's really simple again all of this is like agency work doing things for clients that will pay you thousands of dollars to do them and you can use Simple prompts like all you would do is use a template and change the words so like change the website here to something else tell them what they provide say to build topical Authority in a certain content area and give keywords then look up those keywords
with h reps validate some ideas and it's all about you know creating content and then or you can just use even a new AI tool like Surfer AI which I just created this article here the target keyword was like hiking trails in Boulder totally random but this article was completely written by AI so Surfer AI got the score to a 93 and created this whole article in about 5 minutes so The interesting thing about selling content is you can come up with ideas with AI tools really easily so building topical Authority creating a list of
30 50 100 interesting keywords that brands are going to need and then even creating the content yourself another good thing to sell to Brands is like content briefs so they have writing teams you can give them a one-page outline you know 50 of them that have all of the keywords interesting stats to link to you know Introductions and things that they can use to actually create the content so with content Creation in the form of Articles there's two different things there's the actual like content writing and you can charge anywhere from $200 to $500 per
article and then there's also content strategy so like if you're doing keyword research creating a Content calendar and all of that you can charge them between $1,000 to $55,000 or more a month for your services so those are the Three main types of content right now with generative AI videos are coming in the future but uh right now those are the three so the skills that you need for this are one writing good prompts so putting in the right keywords into chat GPT or Claude to figure out get it to spit out exactly what you
want it's really easy you can test that out another skill to have is using other tools so with the world of content you need either need to know how to use Google Docs Google Sheets and notion for project management simple tools like that to just kind of organize the content for a client and then of course you need to know content creations so if you're doing blog posts you need to know that that's the Google algorithm so that is keyword research right onpage SEO writing for human beings after the helpful content update providing a good
article that Ma that is helpful and that matches the search intent when someone Searches for something or if it's YouTube The Script should be based on the YouTube algorithm so that's knowing that it's based on retention so interesting hooks in the intro things and Graphics that you could add to the screen adding comments into your documents and things like that so that's another service you can charge for um so it really just depends if it's local SEO you know a local business that would be the Google my business listing getting More reviews for the uh
for them helping them with that creating uh local service pages right so dentist office in Austin Texas dental repair Austin Texas creating like some simple service Pages for a local business but you have to know content creation a little bit you have to know the algorithm and it's it's really not that hard you just have to have some base knowledge of these things so let's talk about sales and Outreach because this is the big one and this is Where most beginners fail so it is scary to put yourself out there right everyone wants to make
passive income behind a computer and never have to talk to anyone that was my dream I did it but I also did a lot of Outreach for things like link building to build my site and doing sales and sponsorships and things like that so the days of running a silent business and hiding behind a computer are kind of over you have to you know it can be scary but if you're Starting from scratch the first step is like one figuring out the market you want go after so if we're starting an AI business who am
I going to help what type of content am I going to help them create again we're not we don't want to create a customer service app or a software company or something complicated because most of us aren't web developers right we want something that a beginner can do and that's using AI tools and really starting a mini Agency that might have taken three to five people and doing it with content now this one thing I didn't even mention it could be short videos like chat gbt is great at coming up with shorts ideas in stagram
real right so you're using these tools as leverage to speed up your own content creation process and while we're not doing it for ourselves necessarily at the beginning you can but you can make money Faster by selling it to another company right that's how you Make money out of the gate online selling services that's pretty much the number one way at the beginning because it's not affiliate marketing that takes a consistent growth and audience it's not a course because you don't have an audience to sell that to yet you don't have enough people to for
sponsorships or ad Revenue Vue so you have to take charge of your Revenue at the very beginning which means you have to sell Services which means you have to learn What you're going to sell and what audience you want to serve now making money or sales is a lot easier in a vertical Market rather than a broad market so let's say you want to do blog content writing for Brands you want to use AI TOS you you have a good grasp with keyword research and onpage SEO and you want to send Brands articles and you
want to charge $300 to $500 per article or whatever it is right well it's a lot easier if you do it in the vertical Market than just a broad Market if you're just saying my name's Adam I'm out here selling SEO services to anyone I do content writing right you're going to be in a sea of thousands and tens of thousands of other people offering the same thing whereas if you can specialize in a specific vertical one it makes the Outreach easier because you know exactly who you're going to be reaching out to building lists
of people that you're going to reach out to and two you Specialize you have less competition not as many people are doing it it's also good to start local if you don't have a ton of experience because local businesses need a lot of help with this type of content stuff in the world of AI and they don't really know what they're doing they're not optimizing their website or you know getting Google reviews or they don't have no social media presence so things that are really easy to you are actually really Difficult for somebody running a
local business a lot of the time so if you don't have a ton of experience get some Google certifications you know take the pay-per-click advertising certification teach yourself you know join a course about blog or about YouTube just start learning these things so that you can have a baseline of knowledge that's higher than the person that is your client right so if you're a beginner no don't charge you know don't go after Shopify as a potential client right they have like 15 to 20 SEO managers they have a whole team internationally they're not going to
pay an individual so a small agency a small service-based business of one person you know you have to Target the Right audience and that's typically starting with local businesses in a vertical Market or a specific thing maybe you're in sales remote sales at a software company then you start targeting uh software companies that Need help with content maybe you target domain rating between 40 and 70 you can use crunch base they have between 10 to 50 employees so they they've got a funding round recently you can look at these different metrics to find the right
target audience for you but we have to realize that you want to find some so think about your professional experience and think about the hobbies and your personal experience do you have a lot of you have family members that Work at car repair shops do you have people in photography around you that you could start um targeting you know individual photographers it really just depends on you as an individual person what type of service you want to offer so think about a market that you know well and then sales at least is doing Outreach so
again we don't have an audience yet so we're doing Outreach so we get visibility for oursel we have to make this work you're your only Advocate You're the only person that's going to make this work no one else so you should be sending emails and doing Outreach that's pretty much required for a business if you want to make money you have to get people to pay you and if you're want to do it completely passively it's just going to take longer so if you're a beginner you don't have an audience no traffic you have to
go outbound so that people know you exist so let's get into how to actually do This in the step-by-step game plan so what you can offer content writing aim to get a couple clients one or two clients and $1,000 a month YouTube script creation aim for ,000 plus dollars a month content strategy and execution if you're a little bit better at keyword research $22,000 plus a month local marketing they don't have as much money $500 a month aim for these as goals to bring into your own mini agency business so first find your target Audience
if you're just starting out find a local market that you want to help a lot of the times again it's just simple social media posts Google reviews creating PPC ads with AI you're profiting off the knowledge Gap is really what you're doing so you don't you might not feel like an expert but if you just take a few little courses you're already learning on YouTube right now you're going to be better off than potentially a 55-year-old car mechanic Is right so you can help people you just uh don't sell yourself short so you need to
get some clients so to do that you can build a website for yourself again I recommend something like wpx uh Cadence theme is like the easiest one who's sponsoring this video WordPress site so even if you you know you don't have a a website yet it makes sense to just start one you know you don't need to perfect it or anything like that you could have a simple service page and put down what You're offering even with like the Cadence AI tool you could just say I offer um you know local SEO for dentist's office
or something it doesn't matter right whatever your target audience is you just create a simple like two to three page website or you don't have to create a website you can just do straight up Outreach with LinkedIn and email now this is the you know the outbound approach is actually what matters most here we can have a Website it does help but it's like what are we actually sending well it's actually a lot easier than you might think so really we're just putting ourself out there sending about five Outreach emails a day slowly but surely
over the course of a month that's 150 emails right that's not bad and you can use something like HubSpot sales that just gives you a template so this is what I would do if you were targeting let's say law firms in Texas and you you Do really good SEO for them and again once you get more clients under your belt and you're doing Ai and content and these things for Brands videos all of it you'll have testimonials and this is a snowball effect the hardest one is the first one but we have plenty of students
in like our agency accelerator course that get these clients you know 2,000 a month 3,000 in a month first one's always the toughest though usually because you have to learn all of this at The beginning so think of an email you would send so if I was targeting law offices in Texas I would say hey first name so and so my name is Adam enroy I am a and you lead with a unique value proposition now if you're just starting out that might not be I have a digital marketing company right you want to say
I you know maybe you have something exciting in your professional career you know I'm a director for this company and I I run an AI content service business For law firms right so you kind of introduce yourself and say who you are and the most professional uh and impressive way in the first sentence and then you can moved on to the next part of the email now this is where you could put a little bit of personalization and so you look them up online and say hey I noticed that you know you have a couple
pages on your website but you could really be optimizing them this way more or you know I help you know are you Looking for any help in your content creation process uh I see that you have five blog posts but I'd like to accelerate that 10 or 20 and I estimate you could get this many clicks so you're kind of giving them a reason now you don't want to be there's like this is all interpersonal skills sales is very interpersonal so you don't want to say you're doing this wrong you're doing this wrong and I'm
going to fix it because you're dumb right like that's Not how you want to do it I get those emails a lot like hey you made a mistake it's like trying to get my attention and it's like add us to your blog or do this or do that you don't want to be pushy you just want to open the conversation up and the thing about email Outreach for sales is it's kind of like cold Outreach right but you don't want to be too pushy or demanding the goal of email one is to get them to
respond so that you can send email to that's it right so We don't want to put in 10 hours of research for email one like I did a full SEO report for you and I looked at every single thing in your analytics and all that and then you put all of this into the first email when you don't even know if they're going to answer you right so email one is just to make sure you got the right person and they're going to actually answer you right so you put in that email a little bit
of personalization about something about Their business and what you like and say I'm open to you know a conversation I'm in the local area whatever helps talk to you soon nothing crazy create your own email template based on your personalization of your story how you can help this brand based on what type of business they are and what they need and that's pretty much it now you can do list building so that's especially easier when you're in a vertical Market you can find all the dentist offices or Gyms or something specific in your local area
put them on Google Maps find the owner's email addresses uh look in a database um it's easier when it's a vertical market and then you're list building in a spreadsheet very boring stuff I know it's boring video sometimes but that's like the people that are still watching are the ones that are actually maybe going to take action and this is the stuff that actually moves the needle not the fancy AI make money Overnight use ClickBank build an affiliate site immediately kind of stuff what makes money is Outreach and sales that makes money right away selling
services right right now you can also use LinkedIn like connect with people on there find the individual person that you want to send the email to and you can use a tool like hunter.io to actually find what their email address is so if it's you're targeting e-commerce Brands then you have to Probably find an SEO manager or somebody at the company I got a comment on another video who the f has the time to be looking through Linkedin for company people that is insane I'm never going to do that I'm like well that's kind of
unfortunately what a lot of business is it's not the fun sexy stuff it's not creating videos and living on Yachts it's looking through Linkedin sending targeted messages and getting a client for $55,000 because that's a lot faster than waiting for hundreds of thousands or millions of visitors for ad Revenue all right so again we can do all of these things this video is specifically teaching this route so you build your list based on your target market you get the name you get the emails you send an initial message if they respond to you then you
you know you go further you can say do you want to have a conversation about this you can send a second email That says here's my service offerings and again you want to have a good better best service offering and typically they'll buy the thing in the middle it's about solution-based sales here so it's about figuring out what they actually need in their business it isn't just offering something and forcing it it's having a conversation realizing what they need and be like yeah I have no one managing our Google listing I have no blog posts
on our local business site we Have no content strategy no email strategy we have no YouTu yoube video scripts we need help with the pre-production of YouTube there's all kinds of things that businesses need you just have to figure out what it is and then you offer it using AI tools to speed up the process learning them getting better at it creating content built for the algorithm optimized for human beings and you can create a mini agency doing this in your spare time by Just sending five Outreach messages a day having a simple content strategy
because yes we want to create content for ourselves we want to build a content-driven business make affiliate Revenue add Revenue but there's always going to be companies and brands a little bit further along than you so why not why don't you just while you're doing it for yourself sell it to them at the same time right because you can use the same type of assets and resources Over time this is actually how I scaled my blog at the beginning is I was doing link building for clients doing SEO Services which allowed me to hire my
first writer and my first assistant who then was doing work on my blog so again for just entering this world of AI and content but we have to actually attach meaningful products and services to the AI and because most of us aren't web developers or software Engineers the easiest way to make money with AI right Now is to create a simple content business using generative AI to create content and that is YouTube blog posts and ads and then we find a target market we do Outreach we build a simple website and we go from there
so the key really is just getting started this is all about the mindset you need for your blogging business so Adam and I are going to walk through a lot of stuff from inevitable pitfalls impostor syndrome what we call the devil On your shoulder and much much more so Adam let's get into this very very in-depth mindset video yeah this is our biggest mindset video and it's a broader overview of kind of all the different things and how to start framing your mind and getting yourself ready to start this online business so like Colin said
recovering impostor syndrome the inevitable pitfalls of running an online business and a Blog the devil on your shoulder which we'll cover and then a Couple new ones like the world of vol ility so the volatile online world that we live in where we're basting uh our decisions on the world of algorithms and then being in the spotlight so let's get into the first one here which is dealing with impostor syndrome so when we talk about impostor syndrome what does that mean to you Colin you know impost SYM is you you never feel like you're enough
no matter what you've achieved in your life what you've gone through what you've Overcame what you've struggled with you just never feel like you're actually quite good enough to a teach people or B put yourself out there and in the world of blogging and personal branding and building these personal brand-based blogs like we teach this is a huge thing we see people struggle with yeah I think that you know I've had this a lot of times in my life and we'll cover some of that but when you look out at the online world you see
these people with big YouTube channels successful blogs media companies and then you say why me and you it's a comparison kind of thing you think you're an imposter you think you're potentially not good enough compared to other people so you feel like an imposter you feel anxious you feel anxiety you feel like like you're kind of hiding a secret like everyone someone's going to find you out that you're not who you say you are so it's really a unique thing that all of us Deal with and fake it till you make it is a is
a strategy here that we can talk about so Adam I want you to walk through here on the next point just you know how have you actually dealt with this like you know hit the next slide there and you'll see that you give us some examples of how you've dealt with it in your career and then in our businesses how how have you been able to overcome it as we've grown over the years and just give some people some examples to Show that look you know we try to make videos for the program like pretty
unpolished because a lot of you probably have seen Adam and the brands like oh my God Adam these videos and it's like it's not quite what you think when you get behind the scenes and we want to help sh like kind of make it more uh accessible to everybody watching to show that we all go through the same problems that you're thinking your head too yeah exactly so when I've dealt with impostor Syndrome I've dealt with it countless number of times but the first example is like in my career so my very first real job
I dealt with it where I was an SEO specialist when I was like 20 or 20 yeah 26 after I got out of that dreaded and wonderful pizza place job and I got my first real job I was an SEO specialist I knew nothing about SEO I'd add a few words to an article but I remember just sitting there at my desk like is this I was like am I really do I have this job Is this a real thing but the biggest time I I did it in my career was when I kind of
took a leap of faith and I moved to Austin Texas for the tech job because then I was in this whole new world I'm I came from a small town in Michigan to Texas at a big tech company and they were talking about things I had never heard of mqls sql's SAS Mr ARR so Chinese LTV to CAC division mathematics percentages ratios they were just speaking French basically to me in These meetings and I was expected to understand this stuff and I remember just sitting there like looking around and being like I better not speak
because I'm gonna say something stupid like I'm an impostor I shouldn't be here these people are way smarter than me and really it was it's that discomfort that period of time where you're challenging yourself and you don't know stuff that is the biggest growth area of all because it's not that complicated I Figured out what all that stuff meant over the course of a few weeks I just kept faking it till I make it I stood there and smiled and you do it in your career and it's really important that when you go after like
that new job or that new opportunity that you are a little bit uncomfortable because that's kind of how jobs work you get uncomfortable you learn new stuff then it becomes easy then you get bored then you look for the promotion so that was Kind of one in my career where I just felt like I wasn't smart enough and then with blogging like when I first started my blog I looked up to people and I thought I'd never reach that level that other people got I remember seeing one guy was making like $20,000 a month I
was an affiliate manager and this one affiliate also was making like $30,000 a month and I was like oh my God this guy's just Rich balling out like how could that ever be possible yeah I'm Like dude that's just not gonna happen and you know when I first started my blog it was the reason I found success was because I you know I kind of just didn't worry about that that as much I was just really focused on content links proving myself making it all right you know doing the actions and not really focused on
it so really blogging for me was actually one of the easier ones because again with blogging you don't have to get on video you don't have to Talk to anybody on the phone you can do everything over email if you're asking for different things like we'll cover in guest posting and Link building and collaborations and writing content it's only through email you are putting yourself out there you know you might be putting this information on your LinkedIn page or or sharing blog post sharing your unique take with the world but it's really not that bad
YouTube was a little bit more challenging for me Than even blogging because if you look at some of these videos in this very course some of the early ones and the overviews Legacy ones the Legacy ones the initial ones from 2021 that was like my first time shooting videos ever ever and ever so it was like the the crash course on shooting 10 hours of stuff and I talk slower I didn't look at the camera I did a bunch of weird stuff I was just a little bit slower and now like with two Almost two
full years of practice I feel way more comfortable it's actually easy but that was actually harder cuz like then I'm like ooh people can see me now this kind of sucks like I I had a business before where I could just hide behind the camera and and not worry about that but it was uncomfortable for a little bit but then again you deal with it you overcome it and you know you face these different things but the challenge is part of the journey so you Have to push yourself a little bit further and you can
always push yourself further than what you think is possible yep so let's go to the next Point here and the reason why all that we wanted I want to ad explain that first because at the end of the day this is the business it's not you you have to become detached so just to give everyone here some context of like how we run the the BGE business and everything it's like Adam is basically a character in this larger Operation we have so we're not Adam is not like this everything is so personal and it has
to be perfect and everything I say is like exactly as it needs to be said from the bottom of my heart it's like no it's quite the opposite when you treat these assets YouTube channels blogs in this case as a business you have to become detached of all the outcomes all the Judgment all the criticism you have to focus on what is the end result you want and be willing To fight through these hurdles of impostor syndrome and struggling and not having a lot of confidence to get to where you want to get because if
you look now if you look at the videos we can do these videos like we're doing now this video is being shot in real time with maybe probably no cuts and no edits just trim the end of the beginning and that's how we do these now that was not the case when we first started these videos it was the exact opposite but we Adam was detached I was detached we just had to get the end result for everyone watching the video the business the team Etc so that's something we that people don't talk about enough
they're like oh make the best blog post you possibly can have pour your heart into it that get it live get it going be be detached from what people are saying just get get the Reps in get the practice and get that confidence up yeah it's interesting like when you create a personal brand You become kind of attached to that website that YouTube that asset but attachment according to Buddhist philosophy is actually the source of suffering because then with when that thing either goes down or up or someone comments negatively it's an attack on you
now you know when you when you see these things you don't have to do that like it's it's actually not me it's just a person on the internet if I go to the airport no one knows who the I am And it doesn't really matter so I never meet any of these people in real life it's really about the outcome which is making money not about what people you know think of me so it's a business and it's becoming detached and the next point is very important so it's safe behind the computer just as Adam
said neither of us have ever been noticed in public Adam has never been noticed at the airport it's all good you think oh I don't want to put my name out there I'm Afraid of this I'm afraid of whatever trust me unless you get ridiculously famous you'll be fine like there there's no worry it's nothing all the haters on the internet all the people out there all the people saying oh you're content's not good or I don't think your information's right or whatever it's all Bs don't worry about it you're SA and it's safe behind
the computer which also means it's comfortable behind the computer which means you can stay behind The computer way too long and focus on things that don't really matter so instead of building a real business getting your name out there doing some things that are uncomfortable to grow it you might stay behind like I did and you know perfect your logo all of these other things that I'll cover like do things that aren't really moving the needle yep so let's go into the next here let's talk a little bit of a story so um judgment and
Perfection So Adam What is your story with the the back in the day the way of going back what probably six plus years ago uh what's your Drop Shipping story yeah so this is my it's safe behind the computer story so I uh wanted to make money online I learned about passive income in 2008 I had listened to like the smart passive income podcast and I knew what the stuff was and I read the 4-Hour Work week when it came out in 2007 and I remember saying oh man this is great internet Business passive income
cool so I learned about it and then I was like okay Drop Shipping is a thing that you can do right I had a little bit of experience with e-commerce uh and I thought I could do it so what did I do I created a website I created the logos for the website I added the products in I created the Shopify store I added all the links in I hooked up inventory source to the catalog to get all the products synced I formed an LLC I Created a business name I probably spent two days coming
up the business name it was really cool it was called Rebel Peak and it was camping and tailgating gear you know truck tents interesting gear and party Essentials it was kind of the cross between camping and tailgating and it was like a brand to me and then I perfected the logo I got it designed I formed the LLC I filed the paperwork I did all these things I bought a printer and then what did I do well I stayed Behind the computer too much I did the things that didn't matter I didn't know how to
actually do SEO at that time in my life I didn't know how to do link building I didn't know how to do marketing I realized oh actually to do this business I have to compete with like Google uh product ads like Walmart and Target and stuff and I was like oh my God this is going to be really expensive to run a dropshipping business because not only do I have to know SEO And get traffic to my website I then have to fulfill on these orders even if it's Drop Shipping I have to deal with
customer complaints and all these things and I realized I was way in over my head I probably spent a month in the planning stage a couple weeks in the actual implementation before realizing why did I spend all this time why did I even do the LLC so so you basically spend all of your time doing only the stuff that did matter and none of the stuff that moved The needle yeah it looked good it was a nice fancy looking website and then I shared it on Facebook and showed my friends and family CU I was
really proud of it and then I quit so that was that little dopamine hit of uh oh I I got I got the result I got the thing but you didn't actually move line when I hadn't even crossed the starting line yeah ultimately so that's why when I started my blog this time around I didn't tell anybody about it I didn't you know Perfect everything it looked like we had like the archive.org and you can look at it on there and it's just like I made a logo for free we we've talked about it I
made a logo for free and it just didn't look good but that's the thing about the blog you can always update it so avoiding perfectionism is easy because unlike a YouTube video that kind of sometimes has to be really good because you can't go back and edit it a Blog blog posts homepages about Pages Everything on your blog can be updated so there's no reason to spend all this time on it we want to actually grow a business so that's why I didn't even start an LLC until like nine months into making money I did
it a little late but it was better than doing yeah so let's go to the next Point here so how do you get over this once for all like well know it's becoming a clean state is important here but what do you mean by this so what I mean is really When you think about judgment when you think about perfectionism impostor syndrome when you think about not being good enough being an impostor feeling like you're a fish out of water you have to just get over it and one way to do that is what I
call becoming a clean slate which is like not carrying this baggage of your past and your beliefs in yourself and who you think you are and all of these past experien because this is what happens if I failed At that Drop Shipping business and I worked at a pizza place and I viewed that as my past and I viewed my future through that lens then I would have think I'm just going to keep doing that I'm gonna fail again if I try I'm gonna hold on to my past I'm gonna have bad habits I'm gonna
have all these things that I held on to so to become a clean slate is basically just to try to become a clean version of yourself that isn't thinking about the past that's not Worried about how things used to be because you're becoming a new person in my motivation video in this module this phase a new video I cover this in depth but it's really just about becoming the person that you want to be and a lot of that is just not carrying all this baggage and thinking that you're somebody that's not good enough it's
a self-limiting belief and it's really that action taking action in the face of it that helps you get over it yep and Wrap up this point here let's go to the last one so it's it's not that scary you can do a lot of this over email like Adam said before you can hide behind the computer to an extent it's safe behind the computer to an extent but don't let that hold you back from the long run just know that it's really not that scary it's everything like I always say that people are on you
island or they're on I Island they are only thinking about themselves 24/7 365 nobody gives a What you're doing and it's good to understand that internalize that because when Adam first started making the videos for the channel he was really nervous about like what's going out and then once you realize that oh only like 400 people watch that video in the beginning oh who gives a like it doesn't matter and you get the Reps in early and you build that confidence early so that you get over that fear and you understand it's truly not scary
You're not going to die it's going to be okay so when things do get bigger and better you have an insane level of conf confidence and the Imposter syndrome is a thing of the past exactly you just slowly build this content and then you become who you didn't think you could become is ultimately what ends up happening y so let's get into the next Point here which is uh one of my favorite ones is the inevitable pitfalls of blogging so the pitfalls of any Online business urgency quitting is very easy so uh what do you
what do you mean by this Adam what does how does this fit in here yeah so with any online business if we're detached from the outcome and we're not a we're not tied to it and it's just something that we call a hobby or we say that it's just something that we're working on on the side there is no urgency there is no my skin is not in the game there is nothing that I'm working for and I can quit at any time Just like the Drop Shipping thing I had no I could quit instantly
and nothing would be affected by that really yep that's kind of the truth of any online business like if you start a restaurant and you open it up and you have inventory and employees and overhead and rent and you fail I've seen Kitchen Nightmares entire families can be destroyed in that in that thing you have to succeed your retirement's on the line when you throw $3 a month at a web Hosting who gives a like you can quit at any time that's why we want people to invest in themselves and invest in their business and
actually turn this into a real thing so because the next point is important and you go to the next point the hobby defense mechanism if you treat it as a hobby and not as a business it's so easy to quit because you're like oh it's just you know I'm passionate about camping I'm gonna write about camping and make Videos about camping and no no no you have to come in it from minute one second one this is a blogging based business when you have that mindset going in the likelihood of you quitting drops drastically yep
that's one reason we talk about it with a personal brand to because you're tying it a little bit more to your identity it's not some tiny Niche site that you can easily quit and when people say oh it is just a hobby like well it would be a real Business if they could turn it into it but they say it's a hobby to kind of defend themselves because when you use your own name you cannot return when you put your own name on the Internet whether it's on the blog in this case Channel social media
anywhere out there in the public it's no turning back you could create some eggshell Twitter account some Anonymous blog and be out there and you could just never tell anyone you started grow it do have Nothing grow hundreds of posts do it all wrong post everything you like and if it doesn't work just give up and no one has to know you don't look like a failure it's your private little failure in the corner but when you have your name out there you're putting yourself front and center which means you're going to treat it drastically
different and the truth is when you have your name on it too it's like you can PIV it you can adapt you can do all these things that we Teach and it's it's like why would I ever delete the website with my own name on it I'm just talking about whatever I want to talk about so you let's I want to touch on this one because like the point of no return where it's like we've been able to Parlay a a single brand named adam.com into not just a Blog that's still around many years later
into a full-on education company which is turning into its own property assets with its own team and employees and its Own growth that all stem because of a personal brand so don't think because you have a personal brand you can never grow Beyond it we're doing quite the opposite and it's because Adam in the very very beginning had no room to quit and then we realized oh wait when Adam I made this first version of like why did that actually make a difference like why did the name matter oh because he couldn't quit and we
could pivot we could talk about this program we can Talk about YouTube we can talk about all kinds of stuff and not feel stuck in this one Narrow Path next we're going to talk about failing forward and everything is a lesson so failing forward is a concept from a really good book by John C Maxwell and it's been around for a long long time but it's it's such a simple Concepts that it's almost obviously every the concept of failing forward is that every failure is not a failure it's just another stepping Stone on the way
to success but when you call it failing forward you're always making forward progress even if you hit massive massive roadblocks everything goes to site traffic goes to zero everything breaks it's just a lesson going forward and I'd love for everyone to look in the community look at Chris and talk to Chris stagen about his story of multiple Google updates crushing his site and he always learns and comes back even stronger for three four times in a Row crushing it so that's an example of like in our community of someone I know well who's failed forward
just because he adopted the mindset of like wait I'm not going to just quit because something difficult happens in blogging like none of us are invaluable from this we get hit with updates our students do our coaches you can't avoid it but how you react is all that matters are you gonna get kicked down and not get back up or are you gonna get the up yeah one Of these kind of an interesting thing I saw I was at Disney World the other day a couple weeks ago and Walt Disney failed forward pretty hard I
I watched his story it was like a 15minute story on him and you realize that this dude didn't find success until later in life and he did animate for years and years like early animations in 20s or 30 I don't remember but his entire company's failed and he had nothing and then he had to start Over multiple times but because he actually learned the process of what to do he was that much ready to create the next business so it's the same thing we have skin in the game we think everything is a lesson so
the content you create the links that you build no links are lost by the way when we do that stuff like that all has value the content that you write everything that you learn along the way with SEO with blogging with interactive this community The stuff that we teach will benefit you in some way in the Future No Matter What yep so let's go to the next Point here and let's talk about sharpening the AXS focusing on inputs not outputs so a key thing here is only focus on things you can control especially in a
blogging based business the outputs and the results do not come till later so be for you're Fair warned right now you're not going to get results tomorrow you're not going to get results in the next day you All you have to do is focus on the inputs you do the content the links the strategy the research everything we talk about you have to focus those inputs inputs for a long period of time until you create a feedback loop but you have to sharpen that AC and actually work on until you start judging yourself or the
outputs just you need more time to get them actually to come in yeah it can be really distracting too to to focus on all these outputs there's Google Analytics there's looking at affiliate dashboards there's all these things that show you how well you're doing in the online world and we could spend hours just looking at that without writing any content building any links or making any money so we have to make sure that we know that you know we're in this for the Long Haul we're building a real brand here we want to build something
that'll St the test of time it's not going to happen overnight so the more that I Focus on the work and less on the how am I analyzing the work the better and we don't even if we go back in that for a second we don't even focus on the you know the little mini outputs like we don't even try to like oh how do we get an extra 10 clicks and how do we optimize that we don't even do that now we still like now how do we just get like more traffic like just
a lot like a 100,000 more visitors or how do we make $50,000 more a month not like oh let's Get like a 5% lift like even like ah why even bother so like at a smaller scale that's even more important but as you grow don't think you need to worry about all these tracking of the metrics and the outputs like honestly if you just focus on the most important inputs it will be the most fruitful thing you ever do exactly exactly which comes to the next point on that is don't pick up the pennies don't
look at you know you might see a penny on the ground you say oh Pick it up it's good luck if it's heads and you're doomed if it's Tails or whatever the story is we $1 bills we don't want to pick up the pennies we want to pick up the $100 bills maybe the thousand bills too would be nice if those are a thing I don't haven't seen any but if we don't pick up the pennies and what we mean by that is we can get distracted by saying okay I have 50 visitors a month
to my blog 100 visitors a month to my blog I'm going to join AdSense I'm going to join an ad Network and I'm G to put all this time into adding banner ads to my site I'm going to try to join all these affiliate programs right away before I have traffic that's like monetizing too early so yep can you do it yes will you Ed at doing it no you're just kind of wasting time that could be better spent on the inputs getting to the point where we're ready to do that stuff yep so the
next point is the silver lining of this Entire thing is that you're building a digital asset and it's investment it's nothing is lost nothing is a waste nothing is gone to the wind that's the beautiful thing about building a personal brand blog is everything can be manipulated updated changed improved and everything is still a living breathing asset which makes it a awesome because you can just look back at your journey improve it as you go along and every page you publish is an asset yeah it's Almost like you're investing in your future in in a
game you're like your the pieces of content you have are assets like we have certain articles on the blog that have made you know multiple thousands of dollars a month up to over 10,000 or $20,000 a month for years now from one single article so those are investments that we made written back in like 2019 2020 that are still paying dividends and also the links that you get are never lost too you're building Up domain Authority that we'll cover and like you know you're building this digital asset so everything has value that you're creating and
last couple points here is the the free solo is you know and not looking at the mountains so this is what I I want you to to tell the story so so take this one away here for a little bit and T on this we were talking about this like there's the movie free solo with uh what's Alex H Alex honold I thought it was Chris for Second Alex honold so if you watch the movie it gives me a lot of anxiety because you watch a guy scale uh the side of yuse I can't remember
the name of the cliff if you remember but he's cap yeah ALC Capitan and he's doing it with no ropes nothing else just his bare hands and if he slips he basically dies but what he does is he has you know he's not scared of anything this guy I think there's something actually missing in his brain but otherwise if he looks At this mountain and he looks down and if you look down and you look up and you look at what you're faced up against it seems overwhelming you know when you look at creating an
online business and you think about the next six months of what I have to do or the next year of what I have to do I'm guilty of this too because sometimes we future trip and we think about all the things that we have to do and the things we have to take care of this day the next day the ma Month week month year if you start looking at all that stuff it distracts you it it really kind of demotivates you because you you see all this stuff when you when you actually look at
what it actually is and the time that you spend on it each individual day nothing is that bad one grab that Alex honold can do is not difficult but if you look at the thousands of in intricate details and moves that he has to make if he thought about that before he climbed he Would be doomed to fail and fall so don't look at the mountain just look at the individual steps in front of you what do you have to do today maybe it's write a couple hundred words maybe it's send five Outreach messages it's
nothing that's going to you know overwhelm you it's overwhelming though when you look at like oh two years I got to do like this huge thing I got to write 200 articles I got to write a 100 articles look at this guy look at how much he's Producing so really don't look at the mountain just focus on you know one day at a time yep and the last Point here is remember run your own race there is not a competition of this the only competition is with yourself and not giving up and that is something
we always try to stress to everyone here in the community is that it's not about oh I want to beat this person at 10K a month or beat this person to 50,000 visitors a month that doesn't matter You're always running your own race depending on what you want what your goals are and you have to go day by day bit by bit looking up one little rung up the ladder one climb up the the mountain without looking at the whole thing from all the way to the top to the bottom because it's not about what
other people doing it's about what you're doing each and every day yeah only compare yourself to who you were in the past don't compare yourself to other people go your Own speed figure out you know we cover a lot of things about creating content and how to do all of these in the processing systems but you're going to create your own processing systems running at the speed that you're comfortable with yep so now let's get to one of my favorite ones which is the devil on your shoulder so if we get to the first part
here the bad of this is there's the procrastination you've got the fear the anxiety the self-pity the comparison the Beating yourself up the list goes on and on and on this is the bad part of the devil on your shoulder the good about the same devil on your shoulder is it gives you an urgency a driver a motivator a Northstar running around race and just enough to give you that little bit of a kick that little bit of a push that you need but you have to always be balancing these out because when you have
that that devil talking on your shoulder the other one over here You're always going to be wondering did I do that good enough am I procrastinating am I am I letting this decision that I have to get this blog post published I have to get this website minimum avable website live I have to get these affiliate programs live get these links going whatever the thing is are you GNA let procrastination fear judgment anxiety or pity get in the way or you let those things be drivers like I got to get this done that's My goal
I gotta Sprint to the end I gotta get this is going to give me the juice I need to keep going yeah the biggest one here the biggest word I see on this entire page is fear because the devil on your shoulder thrives on fear and the main one that I think it's like you're not good enough to make this work so why even do it that's what I had for a long time and it's like that's the one that will stop you dead in your tracks it's you know it's a Tuesday night at Six
o'clock you don't feel like doing something the guy's like it's not going to work out anyways why don't you just watch TV why don't you do something else and that's the one that'll constantly stop you so it's a it comes from a place of fear it does not exist in reality but it can really stop you dead in your tracks and this is really the card of it it's self-limiting beliefs so those things thoughts the devil on your shoulder is actually you in your own Head it's your it's your inner mind telling yourself that you're
not good enough and it's not real it is not real it is based on your past experience it is based on your current life situation the point that you are right now how far you've made it how you're comparing yourself and it just doesn't exist so self-limiting beliefs can really hold you back and so many people have them you know that's why people settle people live me Medi mediocre things they settle For jobs that they kind of are okay with they settle for relation ships they're okay with because they don't think they're good enough to
do better and you just have to keep challenging yourself to rethink this rethink this and realize this is a real thing and when you get this feeling and you have that thought notice it recognize it and then move on from it so I'll tell you this one here so you have to understand that like what is your why telling our stories with the World so when you have a why and like this kind of goes like why we have like a different take on about pages and story pages and things like that because you have
to understand like why are you doing this in the first place because that definitely shoulder with procrastination and fear and anxiety and all this stuff the only way to really get over it is knowing why are you doing this in the first place like why the are you even starting a blog answer That question and answer it honestly there's no judgment there but you have to be really real with it like is it to just make more money that could be totally valid is it to have more time freedom is it to have you know
uh more in like more time over your schedule is it to spend time with your kids is it to you know travel to certain places like what is it because everyone's got their own thing and like you know me and Adam have different things that are like you Know why we do what we do there's always everyone's going to be slightly different and some significantly different but you can't ever lose sight of that because if you do you're kind of just GNA be blowing in the wind like you're just like what are we doing here
yeah the truth is too the hard part is like what's your why is you know the purpose behind why you're creating this website like for me it was mainly time Freedom it wasn't even the money I Wanted to make like a few you know enough money where I could just not work anymore because I was sick of driving to the office having a 9 to5 having a boss all of that stuff so mine was time freedom but you have to think about it that way once you know your why and you know your purpose it
focuses you a little bit to work better to you know think of the future and what your life can be without it and it pushes you forward yep and that's really important I think it's like this key because I think people as you're going through this you'll be you'll be watching this video like probably comparing yourself to us or some of the coaches or other people you've seen in the group but I warn you of that and just make sure you do what you want because even to this day like Adam and I still differ
on this little bit like where Adam goal and still really focus on time Freedom where I am the opposite I'm like well I don't Need time I just want all the money like my focus is more financially growing and building out the team and building the company where Adam's like well I still love the time Freedom so it's oh how do we blend those together cohesively and everyone here in the group's gonna have different ones so just be careful not to just be grouping oh 10 grand a month is my why because of this get
super clear on why you want it in the first place exactly Exactly so ultimately it doesn't matter where you are right now because we're all at different starting lines every has a different timeline for their life so again if we compare ourselves to somebody else maybe they started 10 years ago right if we're starting right now then we don't have to worry about comparing ourselves to someone who started 10 years ago we all have different starting lines and our lives all have different timelines and it Doesn't matter where you are it just matters that you're
moving in the right do Direction building momentum for yourself yep so I'll read this one here and just this is the interesting thing that's it's interesting when we did the first first one of this program it was true and it's even more true so the new generation of content creators it's far from being too late like as we grow on YouTube and the blog grows and The business grows and the platforms grow and all this stuff it's like you think it gets saturated it's actually the opposite like as more people create content the appetite for
people wanting to learn from other people gets bigger and bigger and bigger and we've seen it happen like huh like these channels have kind of become effortless to grow and people still want to hear and learn and and and buy products from people and and read their posts and consume their Videos and read their emails and this is kind of this this personal brand the brand of you this this Solo solo kind of Creator uh economy and world is only getting bigger yeah it's interesting and we see people saying it's too saturated it's all too
saturated and again that's like the devil on your shoulder saying why even do it give up give up be resigned be cynical don't go for it it's too late and people said it was too late 10 years ago SEO is dead it's too late It was 2015 it's 2016 it's like you know SEO it's it's outdated and now with you know things like chat GPT and AI it's this binary thinking of the world that we have to stop thinking this way we have to think either everything is dead and everything is oversaturated and there's no
opportunity or there's opportunity and abundance and everything and the truth always lies somewhere in the middle in understanding the Nuance so the entire purpose of this coaching Program is to give you the Nuance of every single detail of what all of this and all how all of this works but we know after going through it that it is far from too late like there's plenty of opportunities out there it's not this scarcity mindset it's really an abundance mindset that you have to have so progress versus Perfection and anxiety and dishonesty with others so Adam I'll
let you take this one so what do you mean by this yeah so I think what I mean here is we we all can be perfectionists and when we're creating content there's a lot of anxiety out there about what we're creating what we're putting out in the world and sometimes people are dishonest you know they Le from a place of not being your authentic self giving that perfect image of yourself to to polish it off and and send to people on your about page or you know being a little bit dishonest when you're sending emails
not being who you Truly are but really being who you truly are being your most vulnerable self sharing yourself with the world which is kind of that what's your why telling our stories with the world we're actually you know this is a good opportunity to write content not just you know we're going to monetize this thing we're going to make affiliate Revenue ad Revenue give you all the keywords to write and all of that but also this is an opportunity to have a platform to have Your voice be heard and share it with the world
and to be your authentic self so don't be fake don't be dishonest don't pretend you're an expert if you're not people like to learn from beginners people going through the process of stuff you don't have to be an expert in every single Niche or anything to like teach people as long as you're one step ahead of others you are teaching you are learning and it's a lot more interesting to learn from somebody who's going Through the process like I was when I was learning how to start my blog and teaching it than it is from
someone from this high and mighty place of authority and that's what really helps us too like that actually was like the most relatable part about the story in the beginning in the early days when we first launched BGE was like oh like people wanted to learn from Adam because he was new to the game and he had success quickly and he was in the more Of The Cutting Edge of quote unquote Cutting Edge of like SEO and blogging Etc because it wasn't just the old news of the past it wasn't just oh of course he
knows what he's doing he's been doing it for 15 years the relatability is like oh no we're in the trenches today right now in this exact moment and that's what people relate with your story so you have to just be making progress but it that's kind of the alert in a lot of ways for building a personal brand is Like oh relatability people can relate to you where you are right now yeah and like we're not perfect you know we make these videos we try to teach and we do the best we can but even
in blog like we're we have the best blogging community and blog coaching program blog growth engine in the world by far there's no other product near it we know this but I know that I'm not perfect I know that my blog's not perfect there's plenty of mistakes I've made in the last Even year and things that we're adjusting and shifting and topical Authority and maybe we wrote too many articles in this area versus that area and we lost traffic but we still kept Revenue because we were ranking for so long and we're just trying to
be real we're trying to give you the best possible advice there's even students now outranking my site for keywords for plenty of people we're doing it better than us and we're learning from them and Because we're all in the community we're tell this is like the progress part like we're we're just being all open a giant community and part of the thing is like when you have your site and you're building your blog you want to do the same just model what don't copy model what we've done in terms of like being out there willing
to Le from mistakes put yourself out there etc etc like that's really really part of making progress how you make it a sustainable Business and what I what I really enjoyed today actually I was shooting a YouTube video about keyword research and I came across some Fitness keywords and I found uh our students in there outranking Forbes that was a cool moment so Rob from fses sches he was in I was like doing an example going through stuff and just stumbled across and I stumbled across him ranking for this exercise and workout term outranking Forbes
and stuff and I was like oh so I Gave him a shout out so it's like we're all in this together there's no like you know there's we've talked about it there's a million different ways to do this we want to give you point a to to point B as quickly as possible where you're monetizing it but we're all in this together so we want to all be making progress yep and last couple points here is the false doping hits you get so the pride go Adam what do you what do you mean by this
on a full Doping hit how does how do you want yeah there's a lot of there's a lot of things that that don't really that aren't meaningful but can give you these dopamine hits so for example one I said earlier sharing your website with your family it gives you like oh you've accomplished something you have a website you're very fancy now or getting you know um people that have like a viral video or something they're like oh I want viral on a Tik Tok video but did You make any money from that do you have
a sustainable business from it or Instagram followers is another thing that hits our pride and our gives us a big ego uh personal branding if we're creating this brand and we think that it's cool and we get some views and attention well you can't let that ego get to you either and these are like false dopamine hits things that people look for scrolling through social media seeing people like your content seeing Views and looking at all that analytics on your blog post and seeing people reading your stuff things that make you feel important but don't
actually move the business forward that's things that can hold you back as well yep and to wrap it up everything is okay an online business exists to serve your life and not make you a slave to it and that's something that's like you know starting out it it's lots of long days long nights lots of work but once you Start to get critical mass you have to understand like that's part of the journey you have to go through it's going to be difficult in the beginning a lot of time a lot of energy a lot
of hours a lot of learning a lot of failing but as you grow realize that this is all part of the journey to get to where you want to go yeah and without that beginning struggle all those beginning Parts it's not worth it in the same way yeah have fun with it we're not doing Brain surgery we're not doing anything too stressful we're creating content we're putting our name out there and we're writing stuff so everything's going to be fine we're very serious in a lot of these videos but it's like just just have some
fun with it and make sure that this is serving your life not consuming all of your time making you a slave to this and even at scale for people are wondering like we go back to that just so people know like even as You scale like as we have you know over 10 people Plus on the team millions of dollars and revenue all this kind of stuff most of the days Adam just like working on creative stuff and videos and I'm just like managing our cool team like it's not like it's like yeah it's work
but it's not like we're you know dying killing ourselves over here to get these projects done like it's not that crazy if you build with the right intention from day one and you follow Kind of the blueprint we're laying out so don't think that oh man well we we have all this traffic it's going to be so either no work or it's going to be so difficult like neither is true it's all gonna be fun everything's okay exactly so let's talk about the world of volatility this is the world of online business we're living in
a world of algorithms so we're not a brick and mortar business business that has a physical location and has customers and Employees and a customer list and all of these things that are kind of stable we're in a a little bit more volatile world so there's algorithms the Google algorithm the YouTube algorithm there's all kinds of social media algorithms but machine learning is kind of changing and evolving the way the sech search landscape is and the way that people interact with content so we just have to be aware of that your traffic once you make
it to a certain level will go up it Will go down it will stay stagnant there will be periods where it goes up an algorithm might hit you it might you know do these things so the whole point and what we build in the uh monetization pass of this course and coaching program are to teach you about diversification about you know steadiness building a stable business but we have to know we're kind of in this world where we're creating content we're putting on the internet it is a world of algorithms yep And so Adam what
do you mean by weathering the storm yeah so weathering the storm is basically you know you know seen the movie The Perfect Storm you got Marky Mark wallberg George Clooney they hit that like 30 foot wave but they like some survive and make it through and you're going over the seas and you're weathering the storm because things are going to happen that are positive and negative so on the positive side traffic might go up more Revenue comes in you Close a deal with a you know a sponsorship deal with a company on the negative side
traffic could go down you get some negative comments people are call you out for things um bad things can happen to the business like it's not perfect none of it is but we have to weather the storm know that building a Blog building a website is like a long process so it might take 3 to six months to make good affiliate revenue and then you might have a stable website for but It could take five years to rank for certain crazy keywords if you're building a real Media company and there's websites that have been around
for 10 years there's websites that have been around for three years but you have to just know this is a multi-year plan and you have to be comfortable with this world of volatility with changing traffic with changing revenue and all of that stuff and the next one here is going to be diversification and Predicting the future so a key thing with any online business and especially with a Google based business is you need diversification so some diversification in the some of the post the monetization methods a lot of things we're going to be teaching we're
kind of teaching everything as we've done it we're not teaching anything we don't do we're literally just teaching exactly as we get toss through this storm and volatility of the world that the Internet is and learning ah okay here's what's worked here's what didn't and this is really key for you to to keep your mind as you begin your journey is you always want to be and I always do this I always plan and prepare for the worst and just hope it doesn't happen so you never want to be stuck holding the bag you know
oh man like I wasn't prepared for this update I wasn't prepared for this this affiliate program to shut down or this sponsor to leave or This thing to BL break or this plug-in to go out of business like you never want to be caught like that so you always want to be Diversified in terms of that and try your best to predict where the puck is going to go where the future is going in terms of the market you're in the niche you're in and you know there's a a lot more anything else you want
to add to this Adam yeah like uh so we teach this when we go through the different phases we want to be Diversified in our articles we have affiliate articles we have high volume articles to make ad Revenue we have potentially all kinds of different articles and we teach how to do this with different niches and we we go through all of that so we diversify and Colin and I we're always trying to diversify we're looking at what are our revenue streams right now what are the platforms we're on right now how do we predict
the future meaning in 12 months From now what if everything goes wrong what if the website traffic's out how do we get ahead of it now and that's how you live in the world of algorithms you continue to diversify so you don't have to worry about this right now because we're going to be teaching you all of these strategies but just be prepared that this is a little bit of a volatile world the world of algorithms things that we don't directly control yep and we already kind of covered this focus on The inputs not the
outputs focus on the actual work not the analysis of said work but that helps so go back to touch on this that really helps in your your like psychology like if you if you know things are volatile when things are volatile all you can control is what you do not the endend result so you have to stay locked into like okay I got to hit with the Google update all right what can I do okay make the content better update the user experience all this Stuff we're going to teach you you have to that's where
your brain has to go immediate got to train your brain to go there not oh my God like everything is going to fall down the house is burning down like you have to be prepared that this will happen you know that oh when it does you know exactly what to do and what to focus on exactly and as we've built you know adam.com and we continue to write a good amount of Articles update articles do stuff on a Day-to-day basis stay in the trenches is we've found mistakes we've made we've we've didn't we've course corrected
because everything that you're doing in this volatile world it's like it's not super volatile but it's kind of like you're steering a large freighter or like a cruise ship yeah the wheel turns really freaking slowly and if you go like 10 degrees this way you end up in like New Zealand instead of Japan going west so like the Big moves that you make early on can predict what happens in the future so really it is about focusing on the inputs putting in work not being too worried about the outputs exactly so let's bring this home
so what are the last things here we want to talk about so first point here I want to bring up is we're going to be having dealing with haters commenters and the negativity vampire So Adam how has the past 18 months have been being in the Spotlight that's that's what's the yeah it's kind of interesting what's kind of interesting is like what I found is when you're putting yourself out there and you have your name to a Blog you might deal with these people haters commenters negative negativity vampires people that live on Reddit and live
on Twitter and they like to just not really build their own businesses but kind of poke at people that do especially like as Colin and I Are you know course creators which can be some of the most hated types of people on the internet they get labeled as like gurus and like that gurus and scam artists and what do they you know but when you actually get into our community you see the quality versus like seeing yeah there are scammers scam artists out there there's people that of like a 5 hour course and they oversell
it for different prices but this is information and what I realize is that You're going to have to deal with these people and some people are just out there and post negative things so like I didn't really get it too much to the blog but then on YouTube you get random comments you know and it's just like sometimes it's just funny stuff like nice haircut bro you look stupid I'm like thank you very much or you know really weird stuff and random things and people like to also be smart with comments too so they might
you know you Write a really good article you put a lot of work in and then someone comments on it and says you know you really should have thought of this point instead point B actually why didn't you think of that and it's like G whiz wow thank you so much for your input you know so what you have to do is what I've done is a couple things again it comes back to detaching yourself from the business I'm a character it's not me I'm never going to run into these people in Real life and
then also for me it's been just I just don't go on Twitter or Reddit and look at that stuff because it's pointless there's no defending yourself on there people just want to get into these uh battle matches and spat so it's really just avoiding it at all costs yep again going back to this separating your identity from the business it's not you you're just a character someone makes a negative comment on your blog or on a YouTube video or something they're making that at the person on the screen they're not doing it at you personally
this is huge I want to go back that because this this is huge as as you scale your personal brand starting with the blog here but that could Ranch into other things YouTube courses social media whatever this is something we've learned over the past maybe six months really more than ever is like we You' had to craft the character of Adam Ander And what this has done is allowed the the weight of this carrying this I got to have this Perfect Image online just gone because it's like oh Adam is the blogging affiliate teaching this
stuff guy he's in the programs he's on YouTube the blog but we have writers who write the content it's like oh it truly is like an actor it truly is like a character we've created and that is so key because as Adam is like the the co-founder and creator of what you're Watching now it's just so much less stress and as you grow your brand too you're just a charact you're talking about whatever your Niche is whatever your thing is whatever your brand is you're trying to build versus this is your heart and soul matter
that you have to always express every waking moment it's the opposite yeah and you can just lean into that character like you know I actually have become more myself on camera in the last couple of months Because I'm more comfortable with it so I like make more jokes I do weird stuff I talk interestingly like I'm more like like I don't take it so seriously as before I'm like and then in this affiliate marketing video we have to cover it's like and just watch back the old ones whoever's watching this go back to the Legacy
and watch the old ones like the like the original videos You'll see the demeanor of Adam's face and how he uses his hands and his voice it's Night and day it's night and day difference and it's like oh just easing in and understanding like oh this is not people judging Adam through the camera judging everything he does and making you know all this weird criticism it's like no it's just my job is to make these videos and do this thing and teach these people and help here that's it that's all we that's all we focus
on that's it yep and it's really living your life versus checking social media Like you can you can analyze this to death and you can check on your stats and who liked your posts who liked your Facebook post your Instagram post your stories how many people watched your story or you can just live your life you know I was there was a moment here where there was a bunch of negative comments and stuff and and a feed on Twitter and I was in Hawaii at the time and Colin saw it and I was like you
know what I'm in Hawaii with my wife why would I care What two people on Twitter have to say right so it's like you will never meet these people people and there's just negative people out there and all they want to do is bring people down and you know what you're better than that you are better than them you're creating something for yourself you're actually working on yourself you're improving yourself and it's just like you know somebody some jerk at the gym saying to get out of here like there's people out There that are just
sometimes can be cruel but just live your life and when you live your life and you're like okay this is my blog this is this thing this business that I created and then I have a wall between that and my personal life that's a lot easier in my office right now and it is attached to my house but once I leave the door and I close it and I enter my personal space I take a deep breath and I am not working anymore I am not talking about YouTube or any of that Stuff so it's
the separation of online your online identity in this business with your personal life that is key and in case anyone's curious it has almost no actually if anything it it helps the business and people talk negatively about you because they don't know what they're talking about they're just like talking and we found every time we get in these little things huh seem to get some more Sal huh things seem to be doing a little bit better so don't worry The the haters are fueling you because they're causing the real people that are watching not commenting
real people and buyers typically don't comment anywhere at any time ever so don't worry about that exactly so bring these to last two points GNA bring it home and then we'll close out the video so at the end of the day we all end up the same place think about it none of this stuff matters really we're talking about motivation we're talking about mindset we're Talking about all these things that you're going to help you build your online business but really when it comes down to it no one's better than anyone we're all going to
be dead in a certain number of years and after a certain amount of time no one is going to remember us so who really cares who cares what the results are just go for it you have one life you have One Life to Live and you can't let other people other people's opinions of you hold you Back who gives a about them and you have to just really come down to what really matters to you so if you're not willing to put yourself out there to make money for your family to like actually live a
better life to save money for retirement to do whatever you want to do with it think about matters like what matters to me is my my business my family my wife you know uh everybody in my life the people that I care about so if I can spend more time With them and I have enough money that I'm comfortable that's it that's as simple as that so that's all that we're trying to do is to help people get what they want out of life think about what really matters to you and realize that there's a
lot of meaning behind all these words and thoughts and actions but really at the end of the day none of it really matters we all end up in the same place you have to really do this go back back to your why think about what Matters to you and then just keep pushing forward yeah search intent is really that hidden factor that really controls everything it controls if you rank or not it's what kind of content you produce what you actually write the psychology behind it so we're going to cover a lot in this video
we're going to cover first inbound versus Interruption marketing we're going to cover how Google ranking works in the 2020s what Is search intent so covering it in depth the different types and then search intent is everything and then we're going to go over some examp examples and how to analyze the search results to really come up with a plan for what you're actually going to write search intent lives between keyword research and content writing and it really is the psychology of okay I have a keyword and I know I need to create the content I
have these SEO tools but what actually Is the content what are the actual tidbits what order should it be in what am I going to be talking about so it's so important so first let's cover inbound versus Interruption marketing first Colin where do people go online well they go to search engines they're looking for answers like they're always looking for place to go so they're not just like randomly on blogs they're not randomly on like weird video sites they're not randomly on these places They are looking for information yeah it's like Facebook Google YouTube uh
in major platform not random like they're they're gigantic gigantic sites yeah and when we think about that's the difference of like inbound versus Interruption marketing there's on one hand the distraction and addiction push and pull economy of things like Tik Tok and YouTube shorts and Instagram reels and Facebook where people are mindlessly scrolling they're distracted They're looking through things and they don't really have there's search intent does not exist there first of all they're not searching for anything they're mindlessly scrolling they're not going to be like Oh I'm scrolling through Instagram and all of a
sudden I'm GNA buy something unless maybe you're my wife then you might see some really cool like jewelry or something so that works for some people but it doesn't work in our current business Model but the content is different so the great point you brought is like you have to create content and do things and advertisements and all that stuff it's so click baity eye-catching and sensationalized to get someone to stop scrolling get their dopamine to stop for two seconds to click on that thing that you're trying to sell them or click on that piece
of content you're trying to sell them on but they're not actually looking for it So you have to be so creative and and like it's so much hair pulling to get that exact thing to work but when it comes to inbound it's quite the opposite yeah when we think about the difference of like an affiliate marketing business we need people to have search intent to be people that will purchase something sometimes the Mindless scrolling works for like e-commerce companies selling flashy leggings or something because people might actually Be interested in something broad enough like that
but when we're talking about affiliate marketing this is inbound marketing we're finding people that are searching for things searching for what they actually want cuz those people are going to click the affiliate links and buy because the next Point here is important because if you are doing what we just subscribed above the posting trying to get people to clickbait trying to do all this fun stuff that is a Business model and we do that with our YouTube and content stuff so we do do that when it comes to building successful blogging business a passive income
driven business the content hamster wheel is the death of you because you cannot be building a onep person solo business in a blog if you're stuck on a Content hamster wheel trying to get the next clickbait trying to get the next article on bu feed to get a click or some other dumb Publication or some newsletter thing that's not a sustainable way to build compounding interest with your customers and an audience and actually get sustainable Revenue you have to get off this thing yeah especially like something like Tik Tok I know a few people that
have a good amount of Tik Tok followers over a million and they're struggling to make over like $55,000 or something a month because the platform is not designed for monetization you Make like a quarter of a penny for a th000 views or something like insane you know it's not that great for that and you're constantly like feeding the Beast you're creating three Tik Tock videos a day or you're you know those poor husbands taking videos and photos of their wife for Instagram so that they can you know maybe sell like one energy drink or something
we want to make real money in a sustainable way and the good news is we don't have to go viral we Don't have to be on these other new platforms blogging is still the best business model but it requires actual search intent yep that's it monetizing content requires intent so it's like passively scrolling is finding every random American and saying hey hey buy something versus finding the people that are actually searching for what they want to buy that is inbound marketing so that's ultimately what it comes down to it's like do you want to Be
on a shiny new platform or do you want to do something tried and true business model it might not be the sexiest business in the world might not be the one but it'll make you the most money do you want to be famous on Tik Tok and make five bucks or do you want to make $10,000 a month in a passive way that can be outsourced you don't have to worry about it and you can actually do what you want to do with your life and let's go to the next Point here because This is
pretty important the easy Road versus the Hard Road is if we really talk about where inbound is kind of the most tried and true and even with our YouTube based business and kind of how most of you probably all of you have gotten here over half of the views on our channel are inbound not outbound they are inbound views people looking for specific topics via search so we still capitalize on the inbound method even on those platforms and the reason Why we kind of worded this easy Ro easy Road versus The Hard Road is we've
gone viral on these platforms we've literally gotten what was like 6 million views on the same video on Instagram yeah on Instagram and it barely I mean barely moved the needle yeah we got followers but we that was cool but it didn't like we didn't see any growth in terms of Revenue anything out of the norm we didn't see any growth in real email subscribers out of the norm a little bit But nothing worth not six million views worth not what you're thinking but six million sessions is what a multi7 fig blog also known as
Adam andf fre.com got in a single gear and it made Seven figures from that so when you look at it that way it's like well that that Instagram video didn't make us $2 million but guess what six million sessions did that's why we have when you frame it like like that's but that was harder it's easy to get that one video To pop what's hard is a whole website a whole blogging business that gets sustainable traffic Revenue in rankings but that is what's worth it exactly we have to take the Hard Road The Road Less
Traveled because everybody's on Tik Tok so they want to be famous on Tik Tok everybody has an Instagram account so they think they're an influencer now if they have like 50 followers in their Grandma but most people don't actually have a website so there's still a lot of Opportunity there be the you know less than 1% of people that probably have an actual website it's a little bit harder it takes a little bit longer but it's the most sustainable to build a real business with inbound marketing Bingo and really Google is where search intent lives
so it also lives on YouTube like Colin said we get probably gole YouTube yeah same company alphabet and search engines are where they live so we're going to talk about that as Well so let's talk about a little bit about how Google ranking actually works so Google's number one goal is to organize the world's information back when they were created they're indexing every site on the internet and that's how it works they have search engine crawlers and spiders that go from page to page article to article link to link and as long as your website
is in Google search console it will index your website and then it prioriti izes and Organizes that in what's called a search engine and there's a reason everybody you know 90% 80 something percent market share it's because it works it works really well it gives you the information you want right when you want it if you search for cats you get cats you don't get random dog videos you know that's why people use it over things like Bing and Yahoo and back in the day Ask Jeeves whatever it has the best algorithm to get serve
up the best information if You're at CVS and you're like I need to look up this prescription you Google it if you're looking for software you Google it if you're looking for how to do stuff you Google it so it's organizing though the world's information with an algorithm yeah and the serp is pretty important because Google kind of invented this like in a more modern way where the the key Simplicity of how of how Google differs from other products let's call it YouTube or Instagram or Tik Tok or Facebook or really even a website in
general is Google is designed to show you the top results and get you to your answer as fast as humanly possible flat out they are not there to keep you there they're there to get you the result you want and not come back that is literally Google's business model so the Ser is key and you have to understand how the Sur engine which is search engine result page what it stands for you have to Understand how that works in order to reverse engineer it to get your post to show up in the Ser in the
top results in order to get that high high quality Google traffic yeah and we'll show some examples of the serps and search intent and different examples there really so different like this goes I'll tell you this too it's interesting like this is the Google business model is so unique I just touched this because it's it's the reason why like I I like ad I in the Same s like AI will not kill blogging B it's the business model is like the most human psychology baked into our Reptilian Brain that literally exists on the planet because
when we search something we want not just an answer we want it quick an answer but damn we want options like we don't want just spoon feed one thing oh like if you ask Chad GPT or any AO oh what's the population of whatever it's like well I want to see if I don't know I don't know if I trust That it's like H maybe but I want a few more options so that's why this laying out you know Google has now as of 10 options you can click on that is the business model of
getting someone to search something you show up there you gather that traffic you get that visitor you get that reader you get the user and then Google you know they value high quality relevant content because that's what they want to do is get you to search and get the hell off yeah they Want to they want you to click ads basically that's prob I think it's that's what they see but they need to have the quality content in the quality results to get people to actually come back and click the ads exactly so 60% or
so of their revenue is from PPC ads uh as alphabet as a whole so they want people and you know it kind of when we're looking at Google itself and now with chat GPT and open Ai and stuff like that it's like yes chat GPT can give you Basic answers to questions and things that people search for that are like you know uh how old is the earth what is the population of this country what should I do in this situation things are kind of basic question and answer type stuff but where we live is
high value high quality relevant content so that's helpful content that humans like onpage SEO to show it's robust links to show it has Authority so this is like you know we can create content for search engines That is better than what chat gbt can come up with because we're doing those two types of posts right transactional and informational we go deep on these topics and ultimately when I think about search intent it's 100% responsible for how humans interact with your content so what I mean by that is we're going to go over some examples of
different types of search intent and different examples of keywords but we'll cover this we we'll think about like when people engage how Long they read your article if they stay on it or if they go back if they actually consume the content if they click your affiliate links it's all based on what they search for and if they like what you're providing if they don't like what you're providing they're going to go back they're going to click another result and then that result might do better than yours because ending the search journey is so important
so it's really search intent It's 100% responsible for how people actually engage with your website yep so let's go to the next one here we kind of answer this so what is search intent well first you have to take a step back and before we get into like a a whole nitty-gritty definition you have to understand search engines 101 and what the first ones came out in like the late 90s and these were pretty revolutionary like you know if you think of like some of these Legacy internet companies you Got like AOL and Yahoo and
as geves and some of these like groundbreaking type of companies why they were so groundbreaking is because they realized that as the internet grew there's just an insane mountain of information there's just untethered amount of information out there but it's like huh that's cool but here's problem how are you going to organize all that information all that juicy gold web content well you have to find a way to Organize it and that's where search engines came in so this was the it seems obvious now because like Google's like a verb it's literally like a verb
in our language but if you go back 20 years 25 years search engines were like oh now I can actually find stuff oh wow like and now they're in everything they're in Facebook they're on Instagram they're in your email inbox they're in they're in our community for God's sake like they're everywhere you look a Search engine but just understanding what they are as key is like that is you know ultimately they're just organizing information through the web that's pretty much all they exactly and why is this so take why is the psychology of search so
important like what is the psychology of search I should ask well you know it's like how do we use Google in the first place how are we going to get people to our website to click affiliate links to view our ads to make Us money ultimately because that's what we want to do well the psychology of search is that search engines are an extension of the human mind if I think of something and it kind of annoys me I'm like I really need to know that you know I need to do it so like you
know recently I needed um you know maybe a product for what did I need recently I was looking at potentially a fishing pole or something I'm like I need the best fishing poles I was looking up Different options and blogs were the mediator between that psychological thought in my head and me potentially purchasing something blogs live in that area of providing comparative content to influence and teach somebody about SE category so if I want to learn about how to set up a tent or how to go backpacking I would Google those things informationally and then
I would read articles about exactly how to do it and I would learn about it I would do it I Would learn about the products I need and all of that and sometimes I just go on Google tangents where I'm like I just need to know this thing or I need to figure out this travel thing or I need to buy this product or I need this microphone or I need something and it all comes from the human mind of like our needs wants and desires so being able to monetize people's needs wants and desires
globally and rank for keywords on the Entire Earth in like the entire English Market let's say that is incredibly powerful so really search intent is you have this keyword you want to write an article what do you actually write so yes we have tools like surf or SEO that tell us the words to put in but what are the actual steps in the process if it's an informational post what are those steps what is the content what do people want to see and it goes back to thinking about the mass audience of people that Is
actually searching for this term and making it it useful for them and there's ways to find search intent clues that we'll cover so we're going to analyze the search engine results page looking at different searches to try to find these Clues and you really gota if you go back up one point you gotta we got to understand like you have to understand how the Ser looks works and functions be able to diagnose different keywords and titles and in surges and the intent Behind the surge so it's kind of like playing detective in a kind of
a fun way because if you don't understand how to search something and analyze why the results are there like how they're displayed you won't really get it you're going to you can't be thinking too scientific you have to really take in the human element to what's on the ser and if you don't you're going to kind of be like oh well mathematically and the data and the tools say that this one Should be higher well it's not so let's uncover that and you have to really train that muscle of how to actually understand how sech
andent shows up in real life yeah so that's a really good point and I think that when we think about it a lot of people like Live and Die in the SEO tools it's the only focus and they're a fish in the fish bowl they can't see outside of just the SEO tools and the metrics and all of that and it's like well why is that one ranking and The fut the best like future proofing you know having the best SEO strategy is ending the search Journey which means you're providing the best information they're not
going back and clicking something else and to do that we have to understand what people actually want to be reading so now let talk quickly outwitting the AI machines so when we think about search sech engine results Pages we have 10 articles on the first page there's typically four ads in the Top spots if people are bidding on those keywords for payperclick and then we have the organic results in the serps now when we think about chat GPT and Bing adding that in and then Google bard and Google eding potentially Google bard into the top
of search results what does that mean well it's kind of doing what Google's already done with featured Snippets if you Google some we'll show some examples here in a minute of like simple answers that people can get from Google um but it just gives you the answer what's you know uh you know what's the population of Spain or something right how old is this person how who's Leonardo DiCaprio dating this month you know things like that that we're not quite sure about we have to realize that it's not a revolutionary change of like yes basic
questions already kind of have featured Snippets and people aren't clicking stuff right Google has calculators they have Google Flights they have all kinds of knowledge graphs and boxes that show you stuff so it's going to get smarter and smarter chat GPT is going to be able to answer especially with chat GPT plugins they're going to be able to maybe have travel advice on there so there Pro there is a big fight for market share right now but as for the next like five plus years go there's nothing that's gonna everyone uses Google and that's why
we're not writing basic questions and answers We're not creating an article titled how many Super Bowls does Tom Brady have and the whole article just says seven like that's not an article we're creating content that goes deeper than that based on transac and informational so the way to out with the machines is to create that deeper content informational and transactional based on Human Experience let's get into different types of search intent so if we go here the first one we have informational which is just like How to do things in the world so they don't
always have to be how to something but that's information is generally teaching or giving a definition like what is how to what are Etc they're all kind of lumped into the same thing but a bigger way to think of the hierarchy is you've got informational and you've got how to what is all these different ones are underneath that one then you've got transactional which is comparative buying advice and basically you can open The next Point too is blogs are just a combination of the informational and to help an audience and then transaction to post that
you can make money and monetize from but you have to cohesively blend them together and the most successful sites are the ones that do that flawlessly you can't even tell the difference like the informational post teach you stuff educate you and they also probably sell you on stuff too and the best of post educate products to buy But are highly monetizable and it's all just this big spider web that you can't even tell the difference as a reader so I got sucked into this all the time when I'm looking for stuff Adam gets sucked in
you watching this get sucked into that all the time when you're looking for products you're like oh I'm actually learning through a transactional based article because I'm learning about the product so these are the only types of search intent you need to understand You've got informational and transactional everything else is irrelevant because they all fall into one of those buckets you just have to train your brain to know which bucket they fall into yeah like you'll see articles about search intent that say well there's also navigational search intent like if somebody searches for Apple then
they go to apple.com it's like we don't care about that we stuff that seos will argue over and It's like what are you gonna do right a post is just about Apple like how does that make any sense in terms of building a blogging business like it doesn't so regard a lot of that that technical jargon that you might get seen out in the world yeah when we think about the types transactional and informational so we've talked about the content assembly line how to write these articles they're basically lists of things either the list of
products if it's transactional Comparing them or a list of steps if it's a how-to guide or just information in a you know down the list format so when we think about search intent in transactional posts basically all we have to do and think about is cover the bases cover every type of product if you're talking about Golf and you're talking about the best golf drivers you want to have the intermediate mid-priced best for righties best for lefties best for this person best for that and cover The bases like in my article I did on e-commerce
platforms I had early on I had like cover the bases I have the best for SEO the best for big businesses the best for small businesses and yada yada yada you want to like cover it so that when someone reads that that transactional post that you covered every possible person that would search for that thing transactionally if I search for the best uh fishing lines I want every option at my disposal so You're not you know that's the main thing putting the and we talk about that in the affiliate stuff too putting the intermediate most
popular product up front showing it that way so transactional is more easy because it it's really just putting the products in the the order that makes sense and making sure that you cover the basis of different things now with informational that gets a little bit more in-depth which is some of the examples that we'll Show but here search inent is everything so the ultimate Google ranking factor is ending that search Journey we can talk about link building and onpage SEO and all of those metric-based ranking factors but the future ranking factors the things that always
went out are how many like to click through it getting people to click on your blog and then getting ending the search Journey Google knows if somebody goes back to Google and then clicks another article And ends there that is the ultimate one because it tells Google why did they end it on this article what did that one must have answered their query yeah that's the ultimate ranking factor and keyword research can't control that content can't control that but search intent is the thing that controls that here's the thing so if we go back to
that one a really important part is like we have ultimate like an all caps for a reason because if you do all these Tricks and everything you possibly have learned online and everything we're going to teach you of how to get your post in the top three or number one spot if you don't answer that intent and you don't end the search Journey you will go plummeting down the rankings just as fast as you got there so it is going to be all worthless if you don't always have this in mind which is why this
is in the beginning you don't have this in mind everything else is kind of relevant Because this is basically like understanding how the platform works like you're playing in Google sandbox you got to know that thing like the back of your damn hand and this is part of it and if you miss the search intent and you don't do what's right you will never rank it's that this has happened to us not like we're like in invaluable away from this like we've had posts that we've ranked for we actually just talking about before we started
Recording like we had posts that the search intent is actually changed for that post and our rankings gone almost like a one toone correlation it's not like it's happen stance oh Google change how this intent of this article is oh we're gone like that's that's a real thing because that show and that shows that this understanding and search intent is how Google works it's never changed it never will that's how searching literally works so just keep That in mind and we probably beat this like a dead horse but this is one of those things like
along with the content links part that I that I say a lot this is up there with that level of importance of never ever forgetting exactly so it Bridges the gap between keyword research and content Creation with I have a keyword now what am I actually going to write and in what order and what for what audience this is where the audience comes into play who Am I writing this for and what kind of content do they want do they want it fast do they want it slow do they want it methodically do they want
it right away how are they going to skim this article are they going to read it faster so it it answers all those questions so again like I said transactional post is covering your bases informational post is uncovering the hidden search behind the search and we're going to cover that so let's talk about analyzing the serps And go over some examples all right so let's look at the search engine results page and we'll go over some examples of different search intent for random different keywords that are kind of fun so this is a little game
we're going to go over but this is actually how to uncover and analyze the serve for any given keyword to understand why things are ranking so the first one we have here encourage you real quick I encourage everyone who's watching this To do this in your own Niche and also other niches cuz if you can do this in other random niches that means you actually understand the skill if you do your own Niche is like I already know my sys but if you just go to like gardening and you're I'm going to figure out gardening
or kitchen or this or whatever that's actually shows how you can actually do it so yeah continue that's a good point so like dorm room ideas this is this would be a home type of blog Talking about an ideas post a pretty this is actually a pretty good keyword it's a low competition pretty high search volume idea so let's what we do here is we analyze the titles the H1 title tags so let's check it out Pinterest okay I don't really totally count Pinterest all the time but there's 900 plus dorm room ideas then we
have we're looking basically for extra words here outside of just dorm room ideas what are the extra search intent trigger Words in these titles so trendy and space saving and what you can do is you have a notebook a piece of and a paper and pen and you just write literally paper and Pen that's not an app literally paper and Pen you're just literally old school and you would go all right so this says trendy and then I'd make a line and I'd say space saving and then we go down here for your college space
cute stunning transform your Room ideas for girls 2023 Decor super cute again Cut's been there multiple times you know what interesting so college kids new space personalized home beautiful house stylish so you start writing these down over the first couple pages and what I think actually if I we we're doing this live so we didn't like plan these I planned it like two minutes Ago I was looking at it now what I would do if I was going to create the perfect article here I would have the 99 most stunning and space saving dorm room
ideas because it seems like this is a more female oriented search than male like men just throw a bunch of in the room and and do it like they're gonna by the color of the serp the color of the Ser tells you pink stuff yeah plus actually statistically I think more Women are going to college than men these days but that's beside the point but you can see based on that cute in here that's stunning College space look at these pictures beautiful lanterns like that would have been like a Miller Light or like a bush
light beer can like a smash beer can like a smash beer can couple cigarette butts like a a bed that's never been done but you can see this look really nice but also I think space saving is also good too because People want to do that so you're looking at the search behind the search what kind of dorm rooms ideas do we want do we want like you know the manliest dorm DM room ideas that take you 50 years to Make It Home Depot no we want the nice space saving cute dorm room ideas and
that's what kind of content we would create for this one and that's the MVPs that's where we'd start so again that we have to change we' have to Pivot later on but that's that's the starting point Because if you look at the surf that's what's most likely going to rank so we have to think put our scientific hat on for a second our detective hat too the little combination of the two we have to understand that we have to deconstruct the Ser before we can take over the Ser so understand that right now just from
Adam experience we do this a long time we able to break it down in like 30 seconds of like female oriented space saving cute is probably going to work You want a larger list here because the number one is what i' also be like affordable right because they're college kids so college kids are generally don't have a lot of money they're like on the bootstrap budget and look number one Ser look at the first one Adam go down for Pinterest 900 so the the the largest number is winning so you don't need to do 900
that would take you way too long but you could you want more than the other ones so 99 that's why I have said 999 like oh like that's a higher number than all of these but it's not the most cuz that's little that's Pinterest and that's kind of encompassing a little bit of everything but it's actually making it a very compelling title so if you're thinking in terms of just like what's it going to draw somebody in to actually click it's also oh well 99 lot better than seven oh and wait I I would love
to have a cute and space- saving dorm room oh oh that's like that's exactly What I want click so that's kind of the psychology you have to think of when you're actually looking at this just in we did this in under a minute in real time maybe two minutes in real time which you can do the same thing as you get there with each keyword yep yep so it's very interesting as we go through it so that was one example of like that would dictate the content strategy and the images that we choose for that
and that ties to what we talk about later in Terms of like what we will have you do for your first keywords your very first post later in the program this is this is how you kind of start is with an ideas post and with the kind of a a list based like a long list post like that and that is how you deconstruct it so let's go into another one uh so that's that'd be the informational bucket so if we how we talked about in a few slides ago was the you've got informational post
and transactional intent that's an Informational intent then you've got the next one is a howto this is also informational intent so let's start breaking this one down all right let's look at this so how to lose belly fat belly fat in women taking and keeping it off so I want make a not there the part this stood out to me was taking and keeping it off so keeping it off that's a big one backed by science live a healthier life four tips for a flat some of the Videos see what are some of the Eds
fat okay so very generic so those are very generic ones like no superlatives with those five ways to lose it flatter stomach science backed the right fast too so in two weeks so that one's using science backed again and fast so in two weeks fast the right way for good again and then we have a bunch of random videos and stuff natural methods so so I'm gonna take a step so I'm GNA I would Say how to lose like um how to lose belly fat fast and keep it off and then in Brackets scientific backed
yes yeah scientifically backed so that's combining all of it so how to lose belly fat that's the keyword boom then I would do fast and keep it off brackets scientifically back that basically covers the bulk of what we found we figured that out in like 20 seconds so that just shows with skill you can actually just get in here quickly and Move on and what did we talk about before that you need to be able to good enough move on good enough move on so yeah now the all of our I would say Adam I
would say all of our titles for the blog post change over time like they start what we a lot and then the ones that actually make money and like actually get traffic we like are tweaking like oh like then we add the month and the year in the title and like the top picks like we start tweaking to Improve it but that's like what I would do in a first glance for this because it covers multiple superlatives it meets the intent it matches the keyword and it combines the most used things so in this case
scientifically backed fast and just obviously the keyword itself yep let's do another one vegan skin care so number one is Sephora which products so we can kind of like that doesn't really count category page of Ecom I'm guessing so that's not very Good essential guide to vegan skincare caring for your maybe skin I don't know it's cut off vegan which is another thing too like you know you don't want to make it too long either because then that can happen yep vegan skincare products vegan skincare buys that don't suck hopefully uh video some nice products
here and we'll see Google's providing a assortment of different stuff they didn't used to do this it Used to just be just 10 articles but now they're providing videos information links to products all of it but there's a mixture of brand selling it products themselves videos and blog posts now we see there's also skincare products video and another Brands post and then more products shopping feed ads list search ads products serums masks and more the guide so one thing I would think of is here is I would before I looked at the search intent I
would Think of vegan skincare and I would think to myself I'm going to write a guide to vegan skincare an essential guide to vegan skincare like this one but BAS B on analyzing it more what I actually saw was the most common was products people are looking for vegan skincare products so I would combine The Best of Both Worlds if I was going to take a stab at this and let's see the numbers here we've got a 14 we've got a 22 we've got a 13 we got a 21 I would Say I'd start at
lower I'd start with seven I would just say the seven best vegan skin care products and then like plus The Ultimate Guide to skin care now that might not fit we would have to truncate it or or shorten it but you'd want to have products in there so if you don't have products if you just created some type of guide to Skin Care it would never R open that up open that Cosmo article up so if we look at that this is going To be fine I'll accept your cookies this is going to be a
I'm guessing a listicle it's not it's not moving oh my God this s's horrible W soing so this is going to be 19 brand you should on your shopping list okay so this is kind of like a hybrid journalistic but again this is back down this is just a list everything's going to be the same Buy in essence one okay there's is the same one paragraph shop now Instagram feed all the same Everyone's identical so this is just this is just the best of Roundup post which we've taught you how to write that's it's in
the program so that is showing you this one's dominating but the twist a little bit different because the intent if you go to the title at the top the title of this is best vegan skincare brand that you should be on your so they're taking the cosmo angle like their brand angle of like oh like a like a sassy kind of tone to it like Should be on your shopping list that is okay I would know if I'd take that one but the vegan skincare Brands so best vegan skin the 19 vegan skincare products that
um you know that you need in 2023 or whatever yeah because what I think here is interesting is like this is an attention span one old SEO advice would be write The Ultimate Guide to vegan skare and then you have headings for like the history of vegan skare click Sephora I guarantee that's Category page yeah it's just a product so people want to see the products that's that's what I learned from this search result people are want to see products they don't want to learn about how it helps your skin and all that they're already
probably vegan and they probably just know it's animal- free either for the cruelty of animals or it's just healthier for them so they want the best products they now there could be a little bit of a guide where It's like you know even the cosmo article had a little introduction vegan skincare is good because of this reasons but we don't want to have an article that has like 20 headings about the history of vegan skincare when it started why you should use it the benefits of vegan skincare would bore people to death they're ready for
products but if you don't analyze that you might not know this yep let's look at another one quick rib Recipes grilling some baby back ribs we see this could be a food blog recipes are some of the most searched things on internet you can find a lot of low competition ones but let's take a look so fall apart Bon this is actually Google recipes which lays out recipes in a way that you can just if I click this it'll just take me to the site directly but it lays it out in a nicer featured way
but let's just take a look at the search results so fast and easy oven Roasted baby back ribs then we have some videos fastest way fast oven ribs with Chipotle barbecue sauce simple quick and easy easy fall off the bone make a head barbecue baby back ribs should be illegal ribs I like that and we go down the list how to make them in the oven what's interesting about food search intent is that it tells you how long this article or how long it takes to make these ribs now if you know anything about ribs
quick ribs Is not really the best thing you want ribs made in like at least eight hours in the smoker okay but I would assume that some of these articles like if I saw this I'd rather click this 17 minute one that's ranking really high than this three-hour and 15 one because who's got time for that you know so not what people want no exactly so so if we go up keep going up keep going further up and if we go down the first one hour and 10 minutes now this one here is really Interesting
because this is kind of like fast and easy oven roasted baby back ribs it's very simple straight to the point it's short enough it's not 10 hours it's not 5 minutes which is almost unrealistic unless you're like microwave or some like that and then you've got the uh hour and 10 minutes 4.5 star so it's not fake there's actually a lot of reviews like what I look at this it's like oh this is structured very well very simple title but people want fast And easy oven roasted baby back ribs that don't take all day exactly
and we look at it it's two sisters recipes so they're out ranking they're outranking like all recipes.com inspired taste food.com because look if food.com changed this to something a little bit different maybe they would that's like a click baity one so we're so like they're probably getting traffic from like ads or display networks or other types of uh Places that isn't just Google and Google search but they could be crushing it if they change it and top the click batin of like should be illegal that's a YouTube video thing that's a Instagram post that's not
how you should structure your Google driven written content totally different game and we do know even though search intent means get to the point of media we know that food blogs have the potential to make us look at ads and barely get to the point ever And keep writing stuff down but they show pictures and ads and ads and more ads so we all know food blogs are notorious for this but I it's making me a bit hungry I mean these pictures are looking quite nice not bad fast and easy some new pants maybe you
need some new pants after this and then there's a full video as well so and then yeah that's it so that basically shows like the titles here make a huge difference Because the article Pro I think it could do better answering the search the article is not that great to hon but the the actual if you go back to the Ser the actual headline itself is pretty much perfect and if you go down to the next two so go down to the right so oven make ribs with Chipotle barbecue sauce that is just really quick
if you look at the time and but it doesn't really even answer the surge intent but the all recipes.com is a solid one as well too So it's like simple barbecue recipes so if I were to give this one the the title I would basically do uh quick rib recipes I would do a colon or a dash so quick R quick rib recipes Dash um you know oven roasted in under an hour boom beautiful like basically matches nint okay that's quick enough it's not unrealistically quick and is going to be something you can actually do
at home like I like this this this is a good title here quick and Easy baby back ribs recipe three steps with pictures yeah with pictures that's cool little touch with pictures oh cool I can see like how they're setting up the oven what kind of pan they're putting it in what's the process versus being stuck with um you know just an unrealistic expectation yep so that's like a lot of informational intent based on what are we actually making the title and how are we formatting like what are we putting in the first parts of
this Article another one we have here is a best transactional post so that's best protein powder so let's take a look here we've got Live Science boost your nutrition nothing really added to the title here reviewed almost nothing almost nothing according to experts and what you'll notice on some of these is like some of this stuff is dominated by media sites yeah right like Sports Illustrated Forbes you don't need to worry about Like Fancy Search intent stuff like we do like I do because they're just such a big brand and they have authority and it's
like this is what they say it is and they're just ranking on Raw Authority there's best there's multi things I've seen here that have been there's three there's pretty obvious so uh go up a little bit go back to the Forbes a little higher okay so you got nothing to start and then as you get down right below Right at the Forbes they say according to experts then the next one to register dietician also an expert then if you go down again to New York Post according to experts okay according to dieticians another type of
experts and then 11 uh proven go back up actually there's one you mixed um 11 best protein Powers tips and types and safety safety referring to means experts probably telling you what's deemed safe then the next down on page two is according to experts again I Think right yeah according to experts you know what they're doing here they are future proofing this because this best protein powders it sounds like a food search this is actually a medical search yep technically it's a medical search which is why you're seeing sites like like yes there's food sites
in here but you're seeing big media sites only Healthline is in here medical news today because this is like an eat expertise authoritativeness Trustworthiness this is a tough one because you have to provide probably the best recommendation because if you you know this is all an expert backed scientific type thing it's not like it's not like when you're eating ribs you care about your health right like right the best ribs according to the healthiest ribs according to 10 scientists no it's like if you want protein powder that is actually going to work and like if
you're serious about Building muscle and stuff you definitely want the best one and it's medical it's based on muscles and your body so it requires more expertise and Authority which is why we're seeing it that way yep 100% that's where like the health and safety stuff that that's some of the mentions so that's a good point so yeah that's how like you break down like a this is pretty easy I would just do best protein powder uh best protein powder of 2023 I would actually put that first Best prot of 2023 according to experts comma
dietitian comma and safety yeah perfect exactly cover all of it and we do that for a lot of them we do like we'll cover multiple things in our title because you don't the title tag is probably one of the most important things as we'll get into so you don't want to you don't want to stuff it obviously but you don't want to leave things unturned that could be that Should or could potentially help you rank if it's in there exactly so you know with a best type of search like this it's all about like we
said covering the bases making sure that we Master the search intent based on what people want to see and then covering it so if we look at like one of these articles we can see they're pretty again it's going to go back to the standard format the top picks what they are how to use it is it right you know a little Bit of information and then write to the pck so it's nothing fancy when it comes to the actual content it's the title and slight background that can make all the difference though yep and
if you look at this post I just want to make a mention here is this is it's almost as if we taught the Food Network how to do this like it's what we did reverse engineer everyone Wasing we did it proved it to work that's how the internet just works and That's why we're teaching it to you so we're not Reinventing the wheel we're not teaching you voodoo magic this is stuff that we've reverse engineered tested did it ourselves tested with thousands of other students and are showing you again right here and this is what
all the other major sites are doing is the exact same formula so don't think that oh I'm just being a copycat no no no you're playing in Google sandbox you're playing the game of Google with The structure of the content understanding search intent understanding how The Works uh expertise Thro authoritativeness and Trust works and understanding that you're here to play their game you're not here to create the most unique possible article that could ever be written in the world yeah you know it's interesting it's kind of funny it's like you look at the title right
and it's best protein powder according to experts this is just a Title that's optimized right it's written by this it's fact checked by an editor they say and then they talk about this this health Advisory Board because this is just an eat type of strategy to make it seem like they're super top says Forbes Health which exactly but all that they do is it's a simple article they just updated it with that fake medical content and then they added like it's just they're covering the bases like we Teach most affordable best for flavor grass-fed superfoods
vegan whatever and then they have the same thing with this right Forbes Health five stars right and it's it's the same type of article it's just they talk about they they put this stuff in here to stand out with eat and expertise and authoritativeness which is why it is tougher and tougher to rank for like medical content now because this is what companies are doing to make them look legitimate and they are They're testing their stuff definitely don't get me wrong but it's the same format it's like products and then underneath there's the secondary H2
headings what is it how does it work different types all of that the article over the side effects where to buy it frequently asked questions and then it ends it doesn't say like here's our scientist thoughts on it or anything like that it's more or less just you know this Aura of authority to tell us What the best thing is with medical advice and checkers and but really it's just an article about freaking protein powder so who cares yep exactly so we kind of tie this all together it's really important to understand that the search
and and understanding how to do this yourself is the most critical thing so you cannot you know we just did all these in real time for a reason because we want to show you what it actually look like to do this versus us having This canned video that everyone's like oh it looks so easy it's like it's not always that simple you can get really good at it but you have to understand this is the game of Google understanding how Google works understanding what search intent is understanding why it's not just a mathematical scientific thing
it's a human psychology project you always have to uh tweak understand learn more about and and just sharpen that sword every single time you're finding New keywords you're looking at new articles you're dissecting your Niche because that's how you actually get post to get written quickly get them to rank and monetize the out of them exactly and you know when you think about it we're creating these transactional articles cover the bases cover the main categories of of products and things that the majority of people would want to see do the title tag analysis that way
and then we're going To have some you know ideas post potential so we did dorm room ideas make sure it's just written for the Right audience how to post with the right content in the right order how to lose weight fast and efficiently not slowly and so it just really dictates that it's really easy to do in any Niche and it's a way to bridge uh keyword research with the content that you actually create to rank for more keywords and make more money my name is Kevin M and this course Is web content 101 how
to write great content earn commissions and scale fast in this course we we're going to cover how to write highquality content write sales copy that helps you sell products and earn commissions and talk about how to scale faster and by that I mean how to write faster publish more content control quality when you're writing at higher volume that kind of stuff that means you're going to be able to produce more blogs and better blogs at that that Way Google sees you as more of an authority and ranks your website higher for more of uh the
best keyword okay so let's Jump Right In first off wow that was a long title but honestly I couldn't think of anything better and I think it covered all the bases and I want it to be detailed all right so I apologize for that okay let's jump in for real this presentation is for you if you want to learn how to write High converting sales copy so you can start earning money from Your blog faster and by that I mean I'm going to show you how to write in a way that gets people to want
to buy the products that you're selling in uh in this business like if you start a blogging business in case you're you're new here that means you're going to have an affiliate partnership with somebody and you're going to promote their product by writing a review for it okay and if they read your review and buy the product you get a commission so that's a Good thing okay I'm going to show you how to crush writers block and start getting things done I remember in the beginning like I would just stare at the page for like
an hour or two hours and be like I don't even know what to write is this good is this bad what should I start with how do you know how do I know if this is the right thing you know so I'm going to show you how to crush writer block and just get it done you know once you learn these key principles You'll be able to be like okay I covered all the key principles I know this is a quality blog so I'm just going to publish it you know I'm just going to know
I'm going in the right direction that's going to be super helpful for you to to write more and write better I'm also going to show you how to create assets that simplify Outsourcing Outsourcing and make it easier to scale and by that I mean you know if later on down the road you want to hire writers Or Outsource to an agency to uh you know build your team and start wri writing more content I'm going to show you how to create some assets like checklists and templates and guidelines that make it easier for you to
control that you know to to keep the quality stable to keep the the production up and also just you know to quell like your anxiety because a lot of people when they have a Blog they they Outsource to somebody and then they're like well I don't know if They're actually doing a good job or not they just kind of what's called going with your gut and that's that's not a good thing okay so I'm going to show you some Outsourcing tips and uh assets that are going to make it a lot easier for you to
manage this process and I'm also going to show you some tips for writing that will increase time on page clicks and comments so Google ranks your site higher Google is getting smarter and smarter so Google Really values content that keeps readers on the page for longer and keeps the reader engaged and by that I mean they click on the buttons they click on the links you know they interact in other ways like liking or commenting Google likes that and that could boost your rankings and it could also boost the rankings of other articles as well
so it's super powerful and it's very important do not let anyone tell you otherwise so this is the problem with Pretty much every new blogging business that I encounter right that content is the single most important factor for growing a blogging business and changing your life forever if you want to start making money in this business you have got to publish a lot of good content okay it is the single most important thing more important than SEO Basics more important than links more important than anything else it's publishing good content for the right keywords at
scale Okay super important this gives you more Authority you know the more articles you have published on a certain topic the more Google is going to see you as an authoritative source of knowledge and the more that they're going to rank your articles higher it's also higher uh conversions right it means more money if you have good content that's written uh with sales copy people are just going to buy more products I have the data to prove It okay better rankings covered this before it's a good way to Future proof yourself against Google updates too
Google hates when people gain the system Google it's possible you know but it it Google really doesn't like it what they want is for you to be legit what they want for you is to publish good helpful content for readers and that's never going out of style all those SEO tricks that you learn about every year those go out of style very quickly and the people Who build their businesses on those those uh principles they're usually the people who a year or two later are complaining in Facebook groups or communities like oh hey this this
game is rigged or this is a scam or SEO is dead they're just complaining because their website tanked because they were trying to gain the system okay if you publish really good content for the right keywords it's never going out of style at least not in the foreseeable Future and it's also good for Branding you know if you want to you know grow a brand with your face on it or you know even just build a business you don't want your content to be low quality you don't want to claim to be an expert in
a certain Niche and then your content uh just isn't up to par you know like you want to have really good content it's better for your brand it's better for your business okay so this is the single most important thing you can do however Writing good content is also probably the single hardest part of growing a blogging business and ask me how I know check out this photo of me I love being a Content writer I've been doing it for 10 years Kevin 35 years old this is really hard writing good content is really hard
I've been doing this 10 years and it's still a pain for me like uh and it's it's really hard for me to to to even you know finish blogs that are 4,000 5,000 6,000 words it's hard For me to get my brain to focus that long it's hard for me to do the research it's hard to do this in general editing other people's content everything about it is a pain okay but trust me if if you get good at it it it's going to really benefit your business you know if if it was uh if
it was worth it it uh you know it can't be easy right so the reasons that it's so hard is because like 99% of us we've never really been trained to write web copy I never was uh most of us Learn how to write in school right you learn how to write an academic essay with the intro and three body paragraphs in a conclusion and uh you learn we all learn how to write in this kind of dry Scholastic journalistic style tone right and most of the writing that we encounter like on a daily basis
is journalism or news right right you know you read the newspaper you go on your favorite news sites it's all this kind of academic journalistic style stuff When in reality web content needs to be the opposite it needs to be more fun and engaging right so this is one of the biggest reasons that that writing is so hard is because just most of us don't really know how to do it we've never encountered it before if you've never been a blogger writer blog everybody gets it the greatest writers ever had writers blog it might take
them 10 years I mean George Martin has been writing Game of Thrones for what 20 years now writers block is a real thing all of us get it finding good writers at affordable prices is tough this is this is extremely difficult sometimes you're going to have 200 applicants 300 applicants and maybe one or two or three are worth it um the good ones charge a lot of money and there are a lot of bad ones that charge uh you know anywhere between 4 cents a word to to 40 cents a word so it's hard to
create good content At scale if you can't find the writers who are actually any good you know so that's going to be a big uh big issue but if you learn these principles in this video you will know how to evaluate their content much better and measuring results takes a long time a lot of seos kind of or you know bloggers and SEO people search engine optimization people they uh they will post an article and then their their site has such good SEO and such Good authority that the the article will Rank and they think
that alone means that uh the article is quality but that doesn't really mean that it's quality or not what's what determines if an article is quality is do readers stay on the page and actually read it and do they take action do they buy something from you do they sign up for something from you do they click to another article do they share the article that kind of stuff is how you determine quality Content and that usually takes quite a while to get data on so most people they don't even really bother doing it so
yeah this is why uh content is tough for all of us and why uh I have a lot more hairs than I should no offense to anybody with white hair it's just going to happen to all of us you know nothing we can do about it and again most seos have no means of evaluating their own content they don't even know what they've written is any Good you know so what I mean by that is most seos are marketing people most bloggers are bloggers they're not necessarily copywriters they don't know how to look at things
like sales other conversion data bounce rate which means how many people leave the page they don't care about heat Maps which shows you know how far somebody has scrolled they don't care about clicks or any of these other things they just kind of look at the stuff that they know you Know they're not writers they're not copywriters they're they're marketers they're bloggers so they don't really have any frame of reference for telling if their content is any good which is a huge huge issue for most of them and that's something that I want to solve
for you now before it becomes a problem a year from now or two years from now because I see a lot of people that grow a Blog and they have 200 300 400 posts posts and then they come to people like Me and they're like hey my content isn't performing well what should I do and I tell them you need to rewrite every single article you've ever published and their you know their faces drop and they realize it's going to be hundreds of hours and tons of money and it's just not something you want to
do okay so this presentation here is going to give you a means for evaluating that content it's going to give you a means for kind of just looking at it and thinking okay Did this this it did this it did this it did this it did this okay it's good enough I'm not going to have to go back and rewrite this anytime soon so yeah it's definitely going to be really valuable and I'm excited to share it with you okay before we get into the meat of things I just want to show you that uh
something I see all the time with new bloggers and new people in the the SEO kind of game you know people who are Publishing a lot of content and trying to get them to rank and make money so whatever you'd like to call that blogging SEO marketing it's only semantics okay I see this all of the time all the time a blogger has a great idea but they have no idea how to write they they know they want to build a website in this Niche something they're passionate about they want to earn money online they
just don't know how to write so they're kind of scared to do it so The first thing they do is they Outsource it they try to find a writer to join the team but they don't know how to hire they don't know what good content is so they hire bad writers and they waste tons of money could be thousands of dollars you know some people are paying two three 4 $5,000 or more $10,000 even more than that to produce content and most of it's really bad and then they don't find out until later and Realize
they've wasted a ton of money so then they try to do it themselves but they can't really write so they struggle you know so what they do is they just freeze and they put it off for for weeks or even months because they can't write they can't find anyone and it just becomes such a hassle that they that they don't care anymore they just procrastinate and they get anxious about it and they just say okay I'll find somebody later oh I'll get to that Project later I'll just let it sit there until I find somebody
you know magically one day the right person's going to show up you know like a romantic comedy or something it never happens it never happens happily ever after in this industry is not true okay sorry to be so so uh so what do you call it cynical you know just kind of how it is you got to make it happen Okay then they give up and they complain SEO is dead or this is all a scam you know things like that um So yeah long story short they have this great idea but the writing just
gets in the way the writing becomes a bottleneck that they can't get over so they either give up or they just go back to the agencies or bad Freelancers publish a lot of bad content and they waste money and they find themselves back at square one again and with this training you're going to learn the a little bit more advanced stuff uh from the copyrighting world and that together I think is going To give you a head start over pretty much everybody else in this industry who starting with no good training you know so uh
again I think this would be very valuable I want to say that just do not give up if you really feel like you're when you're writing it's just not working out or maybe your articles aren't ranking yet or you're not bringing in any any sales or or anything like that just keep on trucking man or girl whatever whatever you happen to be Squash the doubts and just keep on keep on going watch these trainings again if you have to ask questions in the community if you have to I don't care if you DM me I
I don't care what you do just keep on going uh because it really works uh I I'm showing you the screenshot because uh I was working with a client whose articles weren't really selling much and I used the same Concepts you're going to learn in this presentation to rewrite the Articles and Boom sales went way up you know you can see close to $3,000 from one article and it's selling kind of cheap toys you know so you don't have to be selling super high uh ticket products to make money just keep on using the the
principles you're learning here and just keep at it just keep writing and refining okay so the the goal of this presentation is for you to learn the basics of all good web copy that way you can start publishing High converting copy right off the bat And the more you publish and the better you publish the faster you're going to grow you know if you're getting 10 20 30 posts out quickly with all of the good writing principles more people are seeing your articles reading them clicking buying that's all going to just send signals to Google
to you know boost you and if you're getting you know 50 posts up I've seen people making thousands of dollars uh a month and selling their blogs for for good Multiples with only 150 150 posts maybe 200 posts um I mean more is obviously better but you don't need too many you know and 150 posts might seem like a lot but if you're just writing consistently I mean imagine what you can do in a year you know two years so um yeah keep going I've been covering this a lot but I just want to reiterate
you know why why are we doing this why are we taking the time to actually learn this stuff now instead of a year or two From now the reason is because learning how to write grade web content and copy is like adding Rocket Fuel to your blogging business you're going to rank higher you'll rank faster you're going to earn more money you're going to waste less time and all of that is kind of symbiotic you know if you're only spending a little bit of time writing compared to hours and hours writing well now you can
write more or you can use that free time to do more promotion or To come up with new business strategies or to to work on SEO or do better research or whatever right and if your articles are actually earning money you can now invest that money into more content writers editors software whatever it happens to be it's all kind of symbiotic it's like uh it's like uh pressing exponent on a calculator right you have a 10 and then you press exponent and now it's 100 right it's just exponential okay so the better you Get at
web copy the better your life life will be at least in this business and again for anybody who doesn't believe me I've got the proof okay writing like this really works okay I mean 7,500 from one article that's not bad that's only one article on a website that I worked on with hundreds and hundreds of posts the people who own this site are doing very well and they refuse to share any of the money with me of course but that's just how people Are boom here's something from a client of mine this is uh two
or three years ago but as you can see this is that same uh uh home hobby toys website that you know the the the toys that we were selling were between $30 and $150 and this article was bringing in up to $500 per day you know so pretty nice again you can see the difference here between an article that was written by some random and an article that was written with the principles you're going To learn in this presentation it's like three and a half times more sales so not too shabby and it's not just
sales either more clicks you can see the clicks went way way way way up I mean some days they were at zero other days they were way below 200 and then boom publish the article again with rewrites and edits done by me 800 like it's a lot of clicks that means a lot of people are interested the this kind of sales copy And engaging writing that you're going to learn really gets people interested in clicking the links clicking the buttons signing up all that stuff so and that of course is good for you it's going
to result in more sales Google's going to see oh somebody's clicking a lot on this article this person must be pretty smart let me rank them higher there's a lot of data here I know that if you've never seen stuff like this before it might be a little bit Confusing let me just try to explain it very quickly basically what this is saying is that the average time on this person's page so the average session duration went up about 16 and a half% and the bounce rate which is the number of people who click to
the article and then immediately click back and that's a bad thing like the bounce rate is people who land on your page and think oh this is not what I'm looking for and click back that's a bad thing right so just With a couple of edits made by me uh made by me you know 7% fewer people and this was just in a 10-day span so not not the biggest number but uh definitely a very measurable change I mean imagine if you have every article on your website has 7% more people reading it I mean
that's a huge huge Boon especially if you're getting tens of thousands of page views and a lot of traffic right so and if you look at uh the one on the far right side you can see yeah 11% more People engaged with the with the Articles so again imagine if you have a a website with 100 or 200 posts and 11% more engagement you know 11% more people clicking links and and buttons and things like that it's big you know so this type of writing really works here we go another one time on site increased
by 4.5x so people literally stayed on his website four and a half times longer than before which is just it's huge Google loves that and it gives you more of a chance of them buying a product from you okay so the goal here is for me to show you exactly how I get results like this okay I want to show you all the principles that I write with and I train other people to write with that get the results that you just saw a little bit about me first I know I'm droning on this is
getting to be a long video but uh there's a lot to talk About and I'm very very uh circum locutus I that that just means I talk a lot all right and uh feel free to skip ahead if you're not really interested I I won't take it personally uh I am a proud College Dropout um not telling you that to brag and my parents certainly don't like it but uh I'm telling you that because you don't need any traditional education to write well I see this all the time people come to me and they're like
oh I Have a PhD in this and I have a master's in this and I just like all right can you write though like um not that I don't respect them having a PhD it's just that it doesn't matter really for writing okay so you don't you do not have to have traditional writing education or any education for that matter to be a good writer and I I I do hear this a lot from students of mine or people that uh want to write they go well I never really studied I don't know How to
write it doesn't matter okay you could be a great writer you don't have to go to college I did not well I did but not for very long okay uh I was an English teacher for a while in Europe uh in Prague Czech Republic which is one one of the most beautiful cities in the world I was there almost four years like 3 years and you know 10 months or something like that um I was an English teacher for only a year of that time though um I Didn't really like the job I just did
it because I like to talk as you can tell and I like to write and help students with papers and stuff but I needed something more so around 2014 you know around 2013 New Year early 2014 I discovered a Blog content writing by chance I just Googled how can I make money writing online I found uh the search engine optimization industry and with it blogging and uh that kind of led me to Writing a lot of content and I became a a full-time copywriter so this was around early 2014 I got into the SEO online
marketing world I started writing a lot of blog content I worked with companies like leadr and convera smash digital branded IO a lot of these people were located in changai Thailand where I was living at the time I moved out of Europe um maybe if you if you guys really aren't in SEO you don't know These people it's not a big it's not a big deal uh but maybe Google them you can see what they're up to uh there's definitely a ton of good uh um companies in this Niche and uh just saying that I
have experience working for them and I I've seen real results from their websites uh with the kind of content that I write I am the creator of web copy masterclass it's an online training course I think I have about 300 or 400 Now students learning uh web copy from me it's about 60 videos of training on everything from writing concisely and with power to sales copy and positioning and tips for making content more engaging a lot of it is the stuff you're going to learn today though I'm also a writing structor instructor at internet marketing
gold it's an online online marketing training site so I'm not telling you this to brag it's really not that cool it's just me clicking buttons On a laptop all the time all right so I don't know much but I do have a lot of experience in the web content world I've written God knows how many articles I've trained tons of writers I've done a lot of editing I've done a lot of testing you know kind of okay what's publish an article and see what the the engagement is let's see how much it sells okay let's
change it and publish it this way and see if the sales go up that kind of stuff that kind of testing so I've Really seen firsthand what leads to success in this business and what leads to failure so even though I'm a College Dropout and I don't know much I do know quite a bit about this all right so I know that was a ton of talk so let's just kind of uh reiterate what you're going to learn in the rest of the presentation and I promise you the rest of the presentation is going to
be a lot more succinct than what we just went over okay I just kind of wanted to set Up the information the best way I could all right so you are going to learn all of the key ingredients for writing engaging ey popping and high converting content the kind of content that gets the results that I've shown you already like a lot of sales a lot of clicks a lot of Engagement okay we're going to cover the basic content content principles sorry so that's going to be how to write helpful engaging content that readers love
and this is going to Help you write quickly and with confidence okay it's also going to get your results you're also going to learn web sales copy you're going to learn the basics of how to write product reviews that sell so you can start earning money as soon as possible and all that money you earn can be reinvested into your business publishing more content upgrading your software getting more training hiring more people all that Money is going going to be huge you can also post screenshots of it on Facebook which is the best thing ever
trust me it's it's why I get up in the morning and you're also going to learn assets for scaling again like I said before you're going to learn how to turn this knowledge into some assets that will help you grow your business quickly okay let's Jump Right In with quality content 101 a quick crash course 98% of web content is boring unhelpful And corporate that's that's just how it is the vast majority of web content is still very poor quality and the reason being is that even though it's 2023 I still think we're in kind
of like let's say not the beginning but the early stages of populating the web with content it's still such a huge growing industry and most of the industry is still dominated by seos who are producing content in Mass okay it's dominating by dominated by by these kind Of big companies that are just producing tons of content using either Ai and not editing it or they're using cheap agencies or they're using cheap francers that don't really know how to write good content all they're doing is trying to just publish it fill that page uh get the
keyword requirement and rank an articol they don't care about quality all right so I would say 98% of web content is still pretty bad a lot of it looks exactly like this I don't have to To to read it out loud for you to see kind of how bad it is why using email marketing well right off the bat there's a you know there's a mistake there but uh in times of everchanging relevance algorithms of social media news feeds and I I can't even read it it's so bad it's just super wordy isn't it it's
wordy it's long- winded it doesn't sound natural it almost sounds like a robot it could be AI uh it's using just the weirdest words email marketing is a Stable pillar of e-commerce sales you know like it's does anybody talk like that you know it sounds to me like this writer is just trying too hard to sound smart you know uh somebody who was really into email marketing would be a lot more chill and personable you know so and again notice like um the the the header here is why use email marketing you know forget the
typo so the person wants to use to to learn about why to use email marketing and instead of Actually helping the reader uh with the teaching them why you use email marketing they're just kind of droning on about what email marketing is you know they're totally missing the point okay so most web content really looks like this and even blogs on super popular websites like tech radar where I got this from it's a massive tech review site for laptops and cameras and all that stuff even their blogs are super poor quality all they care about
is Quantity they're they're pushing out massive amounts of content okay and it's really bad for their brand but it's good for SEO the problem is it's good for SEO now right it's good to just push out a lot of content now but if their content is not getting any engagement which I'm sure it's not and if their content is just very poor quality and they're not making any sales I think eventually the rug is going to be pulled out from underneath them maybe not today maybe Not tomorrow but eventually they're going to have to get
their act together or else they're going to get penalized because Google is like I said getting smarter and Google is not going to keep ranking uh um people who just don't know what they're talking about like uh tech radar is not an expert in anything all they're doing is just pushing this terrible content in Mass okay so let's look at a little bit uh about why this content is so bad first of all it sounds Like a corporation okay um imagine you you're going there for Tech advice you want to uh you know read about
laptops you want to read about uh gaming equipment you want to read about cell phones well who do you want to hear from you want to hear from a real expert right you don't want to hear from a corporation that's sounds like they've never actually used this product before right but listen to their content you know um the price is Kept Low by wisely employing some slightly older components like an 11 gen Intel Core 17 processor but these are paired with the Nvidia RX you know like it's all just fluff it sounds really boring and
corporate right uh it's not quite as flexible it's not quite as flexible a laptop as some of those found on the list uh if you're just looking for a straightforward gaming system this is the one for you again just lazy corporate right it's just empty empty Words and fluffy BS there's nothing very helpful here it's just them kind of droning on and on and on oh it's powerful oh it's competitive oh it's the one for you um uh we found that it also feels quite well constructed what does that even mean what does it mean
what is well constructed what is it what do you mean it's the one for me what do you mean it's competitive pricing you know it's it's all just Fluff nothing very helpful at all it's just again like I said basic facts about the laptop fluff they're kind of like uh even Sid stepping the the subject a little bit they kind of go off on some Diet tribes the price is kept uh Low by wisely using uh some older components like it's kind of unnecessary for for the content you know it sounds like they're just trying
to fluff up the word count there's no dep their analysis these people clearly aren't an expert in This subject at all and even good content o fly even good content is usually bad so I think like on the surface a lot of people would think oh this is good content because it's grammatically correct and it's written in proper English and there's probably no spelling mistakes and uh they actually answer this question do you actually need a terms of service document they do answer that question however the content itself is Actually bad and you can you
can read it for your yourself I'll pick out some of the the worst Parts here um so yeah terms and condition policies also known as terms of service or terms of use are not required by law but they are crucial nonetheless you know again just a long super long sentence and crucial nonetheless you know this very high register Hoy pooy style of speaking right or for what reason you might ask well for literally any reason any Business website or service can potentially lead to damage to its users okay not the worst but it's also it's
pretty fluffy right let's skip down to the next paragraph you might think it's unnecessary but in reality having a legally compliant terms of conditions document will save your skin sooner or later it's just fluff there's no reason to be writing this stuff it's irrelevant in my opinion there's a lot of problems here and notice long sentences the Paragraphs are huge it's a big block of text there's no pattern Interruption right you're just kind of staring at the screen and it's hard to pick out the words it's bad okay so you have to understand that content
might actually look good on the surface it might be grammatically correct it might have all the keywords it might have all that cool stuff it could still be bad content you have to dig deeper to to see why it's actually not well written this is a Skill that once you develop you'll be able to not only evaluate your own content you'll be able to evaluate writers and their samples when they apply to work for you which is super super important so what is quality content anyway well according to google quality content is people first thanks
Google just write good content that's it see you guys the presentation over you heard Google just Write good content I'm done see you next time just kidding what exactly is people first content people first content is useful that means it actually helps the reader achieve the intent behind the search in a way that other articles can't and that's key it's got to be unique and helpful if they can get the same information from any other article well then you're going to have a hard time sticking out obviously ranking number One for your keyword is going
to get you the most clicks but if your article is not helpful people are going to go to somebody else so the first thing that you need to do with your confident is you actually need to help the reader achieve the intent and so for example like say somebody has a question like uh using the gaming lap top example from before let's just do the terms and conditions one right that terms and conditions content was just super Factual they can get that same information from an encyclopedia they can get it from Wikipedia they can get
it from any other source on the web why are they going to come to your article to get it when they can get it from somebody better and more trustworthy right so you need to really provide that extra level of useful information if you want to keep readers on the page and keep them coming back next your content needs to be Engaging it needs to keep them on the Page by giving them an enjoyable simple reading experiment uh experience sorry remember that that one from before again the terms and conditions Big Blocks of text big
paragraphs long sentences big words it sucks to read something like that it's a slog it's not enjoyable people have millions of options they can read anything they want on the internet literally anything they want at any time if your content sucks to read they're Just going to stop reading it you're going to go read somebody else's and it's got to be conversational it has to be written in a tone that matches the subject matter and sounds like a real human not an AI or an academic essay a good example would be like imagine if you
have a mommy blog right mommy blogs are super popular now it's a huge industry and and and rightfully so right like it's it's a very important topic you now imagine if You have a topic like okay top top five activities for your child's first birthday party and then you read the content and it sounds like a corporation you know if it's your child's first birthday party there are many activities one might want to choose from here are the top five ones it's like that doesn't sound like a a mommy blogger right that doesn't sound like
a real human being it has to sound like a real human would sound if they were naturally talking About that topic we're going to cover a lot of examples but that's just the first one that uh came to my mind right and each Niche is going to have a unique tonea gardening Fitness mommy blogs cooking lawyer it doesn't matter and the reason I have the two stars next to conversational is because there are some niches like law or medicine where or maybe something like Tech or academic research where you do really want to sound kind
of you know dry more close to The vest more academic you know more High register corporate but that's rare you know that's only for the very official stuff like law and Medicine you know for the rest of the stuff you want to sound very conversational okay that's what makes good web content thanks Kevin I just write useful engaging in conversational content okay we're really done this time see you guys bye that's it just just help people and uh write short paragraphs see it all right just Kidding I won't do this anymore I know it's getting
old don't worry it's actually simple let's just break it down one by one I've already covered quite a bit of it but okay useful what is useful inness anyway so like I said when people come to your site to read an article whether to be informed or to buy they are looking for you to help them s a problem there are some exceptions like maybe people are coming to you just for entertainment you Know like I like to read basketball websites I'm not really trying to solve a problem there I would just want to be
entertained for an hour when I have some downtime but that's very you know that's that's rare most web content is out there to solve a problem okay if somebody comes to your to a Blog called how to run farther they have a problem right they're trying to meet this Fitness goal they're trying to run further and they need your advice they Can't run as far as they want to they want to add time to their run they need your advice that's the problem what about how to become a freelance writer they want to learn to
write online but they don't know how like they want to start a new job they want to bring in some side income but they don't know where to where to start they don't know how to earn money that's their problem top 200 Google SEO ranking factors this means that somebody wants To rank a website and they need to know what matters they don't know you know so they're coming to you to solve that problem or like I said in the rare exception maybe they're just a board SEO geek and they're looking to fill the time
that could be possible as well uh but again it's very rare and hey even if they're coming for entertainment you still got to keep them on the page if you want Google to to get all those engagement signals if they want to be Entertained and you're not providing that entertainment uh that's it you know your website's going to tank eventually and lastly how does Bitcoin work this could be something like they're new to crypto and they want to learn the basics so even if you don't think the customer is really coming to solve a problem
I would say in like 95 to 99% of cases they really are coming to solve a problem even if it doesn't Look like it okay so keep this in the back of your mind when you're writing content if you want to be useful you must help them you must help them solve this problem if you want to help them you must give more than just surface level information telling them facts does not help and if you can think about the uh the tech radar one I showed you before uh don't worry we're going to see
a lot of examples I'm just bringing it Up now if you can think about that one from before and they were just saying things like oh it's competitive pricing oh it's well constructed oh it's got this processor and it's got this gigahertz and it's the one for you that stuff is useless right it's just surface level information it's facts about the prodct right the reader is going to read that and think like okay well what do you mean well constructed what do you mean competitive pricing what does this Gigahertz thing do what does this computer
you know I don't even know you know that's how bad it was like I'm trying to talk about it and I don't even know what the thing does because they didn't tell me you know that's that's just how bad that content was it wasn't useful at all so here's a thought experiment that I use with all of the writers that I train this is how I kind of get them to start thinking about writing useful Content imagine that you want to lose weight who does everybody probably wants to lose a little bit you know um
and you see some protein bars uh they're chocolatey they're peanut buttery they're delicious you want to eat them trust me this is the this is the vein of my existence it's every single day I want to eat these protein bars I know that they're not nearly as healthy for you as they say they are but that's neither here nor there so you Have a problem now you want to lose weight and you think a protein bar will help but you don't really know your problem is you aren't sure and you want to find an expert
to help you right so you Google this and you click the first result and here's what the first result says RX bar protein bar chocolate sea salt nutrition facts is this helpful I don't really think this is helpful right because it's just the Facts it's just a bunch of information with no explanation right you could have actually just looked at the bar yourself and gotten the same information right you didn't need to go to this article what were you really looking for when you Googled that term what you were looking for was an expert to
help you make this decision right that you were looking for an expert's opinion you were looking for an expert to walk you through the science you were looking for An expert in the industry to compare it to other bars you were just looking for somebody to help and instead you got facts and that's exactly what the other article was doing before talking about the gaming laptop just the facts so imagine if uh you went into the the protein bar shop and you were like hey can this help me lose weight and instead of helping you
the guy just says oh it's 210 calories oh it's 23 grams of carbs oh it's 12 grams of protein you would be Like that's not what I asked you buddy you know you would you would be like okay but does it help me to lose weight and then their you know their brain would probably explode right that's just how a lot of these uh articles go so I hope this shows you why facts and surface level information are not helpful at all there's no explanation of how it helps you lose weight it just gives you
the facts there's no analysis of the Ingredients you don't know if they're healthy that you don't know if they're right through weight loss you don't know if they're right through muscle gain you don't know if the carbohydrate to protein ratio is good you don't know if the protein to calorie ratio is good it's not you know so it's um it's uh you'd be much better off just eating chicken um than taking this protein bar just just to put it out there I'm no expert but I can just So uh there's no details about the company
the bars are the science behind it who is 's bar I don't know them they could be garbage I have no idea uh ingredients okay egg whites cashews Al I mean these all sound pretty good but uh how do I know if these are good for losing weight cashews are full of calories like is that really something that I should be eating if I want to lose weight you know and again there's no Experience or expert opinion right there's nobody saying well when I took it this happened or I've taken I've eaten 20 different bars
in this industry this one is good or it's bad that's kind of what you were looking for right you were looking for useful content this is not useful again surface level information like facts or basic statements it's not helpful this bar has 210 calories that did not solve your problem and it's the same thing with all The surface level statements we saw in the other content from before just useless flu Oh it's well constructed okay well that's not helping me buy or not buy the produ so you usefulness useful content is that next level of
information the level of information that helps solve their problem beyond the basics it could be actionable tips okay if we want to stick to the protein bar example it could be something just like hey actionable tip if you're trying To lose weight eat one of these every other day or eat one of them per week or eat them only after a workout or eat them only on days you do cardio something like that expert advice or opinion you know hey I'm a fitness trainer and a lot of my clients are trying to lose weight and
in my experience the ones that eat these protein bars don't lose weight because they're full of carbs and calories and people use them as an excuse just to Snack on something delicious which is you know true in like 90% of cases that's neither here nor there key details that could be something like oh it's made with sea salt which is good for your metabolism oh it's made with cashews that are really filling so you don't uh so you don't get all that snack Cravings later on in the day oh it's made with cacao which is
a better form of chocolate just details about the product that could help you make a Decision and further clarification on complex topics that could also be next level information that could be something like oh um you know the calories are it's 210 calories and there's 12 grams of protein that means the protein to calorie ratio is actually pretty low and this bar is not ideal maybe you should get something with 20 grams of protein or more again notice how it's just more depth it's next level from that surface level and that's where Usefulness lies and
that's what you need to do in your web content so the key point I'm trying to make is that you just got to add depth you got to add more you got to do more than just say a surface level statement okay you need you can add depth to your content by providing information or unique Al analysis that will help the reader achieve their goal whatever it happens to be I have this problem a lot when I'm editing other people's content or Training writers I see a lot of writers who think they're good and they'll
make a statement like oh this protein bar is delicious you really should get it it's like oh that's not very helpful or like this protein is delicious because it's made with sea salt and cacao or coca okay well what does that mean what does it taste like you know compar it to other bars what is uh what's so good about sea salt what's so good about cocoa powder you know just more and more Debt don't don't leave your readers wanting more when you make a statement back it up add more depth it's more work it's
more thinking but that's that's your job when you're writing you know so you got to do it you remember back in school uh when your teachers uh taught us in elementary school about writing what did we have to do we had to elaborate right if fifth grade children can't get away with not elaborating you can't get away with it Either I remember uh when I was someone somewhere in elementary school it's was probably like third fourth or fifth grade or something like that I turned into essay that was very very uh short and let's just
say concise to be uh to be polite you know and my teacher failed me on it and said you know all you did was just say this is going to be fun or I want to do this and I want to do that and like I didn't back it up at all and I remember she just wrote elaborate Elaborate elaborate so look if I can't get away with that when I'm in elementary school you can't get away with it if you're trying to build a blocking business you need to elaborate don't just say say oh
this gaming laptop is well constructed elaborate tell me how it's well constructed don't just say it's competitive elaborate tell me how it's competitive okay one more example I think this is going to be very helpful in kind of bringing to light the Concepts that I'm I'm trying to teach you okay imagine you want to fish in Florida legally you don't want to end up in uh Fisherman's prison or I don't know Jacksonville or wherever the hell they send you if you break the law yeah no offense that anybody from Jacksonville but uh so notice how
this isn't helpful at all I saw content just like this on on the Google results page when I googled this keyword I rewarded it because I don't want any kind of uh you Know duplicative or uh copyright infringement okay so if you want to fish in Florida legally there are many laws you need to know here are a few you know you need a fishing license go get one there are many fish that you cannot catch don't fish those fish okay Florida has strict bag limits don't go over the limit see what's happening here they're
telling you the fact and they're not backing it up it's like well where do I get where do I get the license you know Uh where do I get all of these things this is not helpful if you're just giving them the surface level right you can't just tell people there are fish that you can't catch you know so don't catch those fish okay well which fish you know how do I get the license which fish are off limits what are bag limits anyway I've never heard of those things where do I get these IDs
you know you need a Bo boat license and a safety ID you know okay well where do I get that Boat license and safety ID you know how do I fish safely from a boat you know like uh help me elaborate make your content useful add more and more and more answer all of these questions who what when where why and how we learn these all in grade school answer these questions yep so my number one tip for all of you is if you want to write useful cont content go levels and levels deeper okay
one last example I can't help myself I really love examples like This so how to run farther just by warming up this is actually an article that I rewrote years ago that I ended up saving because I think it's a great way to uh teach what I'm trying to tell you so anyone that wants to run farther has surely heard of warming up it's terrible but who really wants to waste time warming up well you should because it could really help you if you want to run far further start by walking then move on to
jogging you can even stretch Before you start running etc etc you you could you don't need for you but notice how there's not really much below the surface level here they're just kind of telling you obvious stuff uh you can stretch before running okay everybody knows that start by walking and then jogging well everybody knows that you know where's the next level here where is the the useful content the unique useful stuff that's going to actually help me run farther once it run farther Just stretch I I know I promised I would stop I know
I promised I would stop doing this I actually forgot I did it again yeah but that's how every SEO blog goes you want to run farther just stretch okay you click this button buy something look what happens when you add all of this depth okay all of this extra useful stuff these actionable tips the scientific evidence to back it up visualization uh do this for three to five minutes do these stretches stretch Your quads stretch your hips stretch your arms arms in circles do the Frankenstein walk and this will add 15 to 20 minutes to
your wock there's benefits here there's scientific evidence there's actionable tips there's Vivid visualization there's there's clear instructions there's details there's everything this is this is amazing content um imagine you wanted to run far imagine you were running and you couldn't run further and you were like Wow how do I run further let me Google that and you found this article you would be like oh my God this is amazing you know this would tell you exactly how to do it in Vivid detail right you could literally read this article and 2 minutes later be outside
running further right because now you know all the stretches because now you know all the benefits of doing it you know and you know just how long to do it and which which muscles to stretch right so Usefulness answer all of these questions add details add depth when training writers I often tell them to include at least one useful tip benefit example or personal anecdote for subsection so if you haven't started blogging yet you know when you're when you're blogging you normally have all these headers you know you've probably learned about H1s and H2S by
now um and these are different subsections so with something like how to run further um one of the Subsections might be stretches that you need to do okay stretch one stretch your quads two stretch your your hips you know or it might be the H2 might be something like why stretch anyway and you go into the science of stretching like so you have all these subsections right and when I'm first starting to train new writers I always tell them instead of just providing surface level information instead of just saying stretching is proven to help you
warm up And and and improves distance because it stretches out your muscles and improves endurance that's just a basic fact that everybody knows right so add at least one tip benefit example or personal anecdote for subsection so with that stretching subsection you might say something like when I first started running uh I never stretched and I could only run for 5 or 10 minutes before I was getting tired but once I started stretching my quads and my hips I Noticed that I was running for 20 or even 30 minutes so I can tell you from
experience this really works see how much more valuable that is to the reader it really Fosters a lot of trust in them it really it really makes the reader think okay this person knows what they're talking about I could see myself doing that I can see myself stretching and running further this really is possible let me read the rest of this article at least one unique thing for Subsection Bel uh above the surface level don't just give them the basic information add usefulness to it okay next up is engaging engaging content is content that makes
it simple and enjoyable to stay on the page remember the terms and conditions from before not very enjoyable in general engaging content contains short sentences short paragraphs lots of white space and pattern interruption remember this one Huge paragraphs big words lots of punctuation long sentences you know this kind of makes it all hard to skim it's hard to quickly pick out key information it's hard to find the answer to the question it's very long- winded there's not much Whit space there's more text you know Whit space is basically just like the blank space in between
the words and the sentences and paragraphs you know it's all kind of just hard to get the gist of it's not enjoyable to Read people are going to click back and find a different article if you write like this this type of writing makes it hard for readers to skim read and understand that's bad for engagement in SEO I've mentioned it before but engagement metrics like time on page you know how long people are staying on your website clicks and all that kind of stuff shares likes comments all of that stuff is good for Branding
it's good for sales and It's good for SEO Google picks up on this stuff and if the time on page down website goes up Google is going to think oh people clearly like this this person must be publishing good content there's a good chance they're going to get a boost and that could be for all of your articles you don't know Google is really finicky like that so um you know having good engagement is is super important here's an awesome study I found from X right there a design firm Read that part that's in uh
highlighted in purple there the cones in our eyes contain red green and blue color sensitive photochemicals when we stare at an object for longer than a few seconds these chemicals start to deplete and the cones begin sending incorrect information to our unsuspecting brains so when people have to stare that long at your content to read it rather than being able to kind of skim around with their eyes like this it actually Physically hurts the brain so not only is long and complex content difficult to understand it actually hurts the eye hurts the brain and sends
bad information to our brain you know again it just makes their reading process difficult so our eyes need to move and see constant pattern Interruption and if not the the user is going to bounce and if they've got millions of different things they could be doing online different articles to read all of that Stuff they're not going to stay on an article that is not making their lives simple and enjoyable check out this content isn't it so much better isn't it so much easier to read there's just a lot more Whit space as well format
the words are simpler there are short sentences short paragraphs simple words bulleted lists there's a lot to get excited about here this is very easy to skin so keep sentences and paragraphs short and throw Tons of pattern Interruption at your readers they'll love it and by pattern Interruption I mean have a single sentence paragraph then two sentence paragraph then have a longer one then maybe one word in a paragraph short sentences long sentences just keep mixing it up keep them guessing you want to keep them on their toes you don't want to bore them with
blocks text okay lastly conversational content this is a little Bit more complicated than people might think it is actually content should sound like a real human being naturally talking about the topic not a school essay or news article like I said before in simpar terms right like you not an academic journalist Corporation salesperson one of the first things I do with new writers is I tell them everything they think they know about writing is pretty much wrong everything you learned in School about academic writing is wrong for web content that's a rule of thumb but
it's it's it's pretty true and what I mean by that is most writers when they get into this business when they just start blogging they look around at all the rest of web content right that's kind of what everybody does right when you start a new field you see what other people are doing and you copy that uh the problem is like we said in the beginning of this presentation 98% of Web content is really bad so people look at other web content and they think oh I can write like that I'm just going to
do that they don't realize that they're mimicking a um uh a bad article so what I do with new writers is I tell them forget everything you've learned and be yourself everything you learned is wrong be fun be weird be be interesting this is web content we're trying to enter entertain and educate people at the same time it's like entertainment right so I Always want writers with a unique personality I want people that can tell jokes I want people that can get excited I want people that you can use analogies and metaphors and all that
cool stuff I want people who can be themselves I don't want journalists I don't want uh corri writers you know I don't want that that's not a good web content so just be you here is what every every single article on the web sounds like you know not every single one 98% of that right Spring gardening tips for beginners the snow begins to melt the days become longer Springtime is here and it's time for many gardening enthusiasts to go to their local store and pick up some vegetables to plant and watch grow well this may
seem like a daunting task for some in fact it's quite simple when one has learned how to garden like a green thumb professional here are 10 tips for gardening in the spring so is it bad content well it's not terrible But doesn't it just sound boring does it really sound like a real Gardener no it it sounds kind of like a Content writer just trying to write content about gardening you know it sounds like they're just trying to fill the page and get the job done and they're writing like an academic essay you know it
doesn't sound like good web content to me actually Google this term spring gardening tips or Google anything do Google top 10 plants for gardening or Any other you want just Google something in your own Niche that you want to do I don't care if it's cooking I don't care if it's Mommy blogs I don't care if it's men's fitness or women's fitness or whatever Google it and look at the Ser look at the results page it all sounds the same they literally all are just looking at each other and mimicking each other it's it's an
echo chamber it's like Facebook or something Twitter it's just an echo chamber you know people are Just staying within their niches mimicking what other people are doing and producing the exact same articles and this is why web content is terrible okay so here are some tips for writing conversationally sound like you are talking to a friend now everybody uses this like kind of metaphor or whatever this kind of tip it's not a metaphor sorry everyone uses this truism oh just sound like you're talking to a friend but nobody actually knows how to do that Like
how do you sound like you're talking to a friend well you do that by not sounding like a journalist or a corporation right you do that by being more relaxed and more personable you do that by mimicking a conversation asking stories and uh giving ex up asking questions and telling stories and giving personal experience and kind of like reacting to what the other person says oh yeah oh oh really oh I didn't know that like putting these things into your Web content is really good because it keeps the page it keeps the reader moving down
the page very let's say fluently or without any hiccups right if it reads like a conversation they're going to be more engaged with it you want to use casual words and slang like uh in that gardening one from before it is a daunting task well nobody would ever say that you know imagine you went to your neighbor's house and you were like hey what are you planting this Spring you know they wouldn't be like well it is a daunting task to plant these green beans like you'd be like you would think like what what what
is wrong with you why would you talk like that you know that's not how people sound right they'd be like oh yeah I'm really excited for Springtime yeah I love I love gardening here check out all these ones I've just picked out to Garden this year you know like much more casual right bring energy and use caps you know Use bolds use use uh exclamation points you know say things that people would really say like oh Springtime is here I love this you know uh exclamation point people like that use I and you use more
personal stuff uh right with you language constantly be using you you know uh I'm going to plant green bean uh or I recommend planting green beans because for you this means that you can have vegetables that you can use every single Day in dinners that you make for your family you know you language that when the when the reader is like hearing their not their own name but themselves being addressed by the writer it it really really helps and give personal experiences just like people do Inver Sation like oh instead of being like springtime is
here and it's a daunting task to be planting green beans in your backyard you know nobody would say that you know that Doesn't sound realistic what does sound realistic is being like oh I remember when I first started planting and uh yeah I planted a bunch of green beans or I don't know broccoli and by the time spring rolled around everything died a horrible death you know it was Terri I didn't know what I was doing so I learned my lesson and now here I'm going to write this article to help you that kind of
stuff here's how I rewrote that that gardening content I think it just Sounds more conversational it's springtime yes my favorite time to get your hands dirty I don't know about you but I love waking up early firing up the curig and hitting the backyard to plant asparagus spinach and all this kind of other stuff so and then notice there's a personal experience a story I started my first vegetable garden five years ago and then uh I know it's still cold but slap on a sweater cut on some gloves and grab a Spade it's time to
plant it greens like much more casual fun laidback uh more personable sounds more like a gardening blog than a corporate blog right and the dirty secret about the blogging industry and uh the SEO industry is a lot of big corporations are buying up these content sites and they are using these very corporate dry tones because they're very kind of middle of the road and they're not going to ruffle anybody's feathers and it doesn't require any thought you Know and a lot of these big corporations they just care about this quantity and quality right so the
way you're going to stick out is by being real because that's what people really want so writing in a conversational tone is 100% necessary it makes you look authentic if you don't sound like an expert people aren't going to trust you it earns the reader trust right if you were going to a gardening blog or a mommy blog or a yoga blog or a men's health blog or Whatever and the person claims to be an expert and then they sound like an AI or a robot well then you're going to be like oh this person's
not real I don't trust them it's more engaging people just enjoy reading it it's plain and simple and it's more emotional emotional and memorable if you tell stories and you give anecdotes and you and you truly help people and give them an enjoyable experience they're going to remember that I've seen likes and Comments and shares go way up subscriptions to email uh you know to email News letters people reaching out to the sign owner and saying oh I really loved your content like that's the kind of relationship you want to Foster with your readership and
you do that by giving them helpful content engaging content but also content that's written in a tone that they identify with and enjoy writing in a Corporate tone does the exact opposite it just reduces trust in the reader eyes if you claim to be something that you're not and you use this tone they're just not going to trust you they're going to click back they're not going to sign up they're not going to buy from you plain and simple this leads to less engagement worse SEO and lower sales and we don't want any of those
things so let me just give you a quick aside here I know I've been mentioning a lot of these big Publications and big corporate uh buyers and things like that so I kind of answered this throughout the presentation just want to dedicate uh you know 20 to 30 seconds to it now why do so many big Brands get away with this bad content with this lowquality content in a super academic tone like tech radar and the spruce these are two of the worst websites on the web I I think they should be burned and um
gotten away with for uh done away with for the rest of Eternity um the reason is that Google is still just an algorithm you know Google is still just a robot and Google really cares about Authority and Google really cares about velocity so velocity being how much content you're publishing how quickly you're publishing it and these corporations that are behind these sites are just so big they have so much money that they're just pumping articles out over and over and over again and this is increasing their Authority on these Topics and the velocity and therefore
ranking the content but that's why they're getting a wave with it but the problem is that if they were to just invest more time into producing good content then their sales would go up their engagement would go up other stuff they write about like news or opinions would go up uh how two articles would go up and they would also futureproof themselves uh for the updates that we know are coming sometime in the future Because Google is getting better and with the Advent of AI you know more and more people are going to be be
able to produce this kind of robotic corporate content and Google is looking for ways already to to kind of get around that they're looking for more authentic digital creators and eventually tech radar just like all the other big sites that were flourishing 10 years ago during different SEO times five years ago during SEO times that crashed these Two will eventually crash and I hope it sooner rather than later because I'm tired of reading their content anyways moving along tech radar if for some reason you find yourself watching this presentation hire me please uh I would
love to help you out okay so a quick tip here would be try to write like you would speak you know in general if you wouldn't say it that way don't write it that way if you write something and then you say it out loud and you think I Don't know if anybody would actually talk like this then it's probably best to delete it now of course there are exceptions to the rule you can't always write super conversationally but that's a good rule of themb if you write something and you find yourself using these crutches
these kind of easy academic words like ah one might find doing a push-up daunting then you know like oh okay nobody would ever actually say that you know a personal trainer Would never say that to you a fitness Enthusiast would never say that to you okay let me delete that and find a better way to say it just a little tldr summary here number one just stop writing in that academic essay tone that you learned in school it took me a while it took me a while to beat myself out of that bad habit so
get on it now just stop doing it don't use big professional words okay owing to its build this yoga mat is a superb purchase so much content Sell like this it's terrible it's blood curling choose simpler more relaxed vocabulary we are uncertain well that's very corporate right it's we and it's very it's very P pompous you know we are uncertain you know instead say something like oh your guest is as good as mine that's what we would say in a real conversation right used to simple sentences instead of saying we recommend beginning a yoga regimen
for health which sounds very corpor it sounds like A doctor recommending it to you you might say it just like a a person would every day at a coffee shop H just do yoga you'll love it you know that kind of simpler conversation ready is is is is what people want and always use the simple present and active voice never passive voice you know always just try to stick to like what I just showed you before just do yoga you'll love it instead of being like uh when yoga is done by a group of people
their mental Health improves that kind of passive voice no you know when people do yoga they love it do yoga you know simple present is much better this has some profanity I'm not even sure if like I'm allowed to use this in the presentation uh I love this stuff I'm not going to read it for you you can read it but I dare you to read this and not laugh and not actually want to keep reading you know I really love this writer she's great um she's just telling it exactly Like like it is you
know because I actually feel the same way about all those toiletries that you find at hotels you know and then she puts all these funny little things in here hasht lies and blasphemy and notice how it's all one sentence paragraphs you know like with a lot of white space and pattern Interruption this is really engaging content this is really good stuff um so uh I think and notice how it's really straightforward she's using I a lot She's relaying personal experience she's using super short sentences with simple simple language the dreaded all-in-one shampoo and conditioner combo
it sounds real you know it just sounds real I love it here's a great example too College infogeek uh one of the best websites out there in terms of like good conversational tone and engagement format uh I really like this can uh I can give you the a rough estimate of minutes I fritted away just this morning 20 minutes on Reddit to 10 minutes about reading Sherlock Holmes 15 minutes looking at stupid pictures of dogs that's basically every morning for me so I really like this one here is one that actually is a little bit
robotic uh I actually know the guy who wrote this's he's a good writer and he's very knowledgeable on this topic um so this is a little bit more robotic than I would like but it's fine um because it's still really good Content and notice how he really makes it not maybe even not super conversational but super real because he's relaying a lot of personal experience right and he's using simple straightforward sentences that are very easy to understand and sound at least decently conversational and he's saying things like Oh I'm a size L and you could
see the fit in those photos when I'm wearing the the rashar I know you're skeptical uh but they have a Considerable combat sports fan base you know so it's kind of like it's pretty conversational it has a lot of his own personal experience and it's written in kind of a direct straightforward manner so so even if you're not an expert if you're not as good as the the two writers we just saw it doesn't matter you can write content like this you know and this is still good enough this is good stuff very helpful and
informative as well here's another good one that I Wrote for a supplement company not too long ago I mean I think it's good you know you can pass judgment if you'd like oh do you need running supplements yes and no thanks for the help by Dem monk well let me explain imagine the nutrients in your body as money in the bank you know so while this might not always sound like a conversation um it's very chill it's very relaxed there's humor it's very straightforward I'm asking questions like you might in a In a conversation oh
isn't running fun oh do you need running supplements well yes and no you know somebody might say that like hey uh Hey Kevin do you really need supplements when you're running h no yes and no you know that's kind of what we'd really say in a conversation so um uh and again like the last sentence isn't that kind of like how people talk as well hey I'm not trying to scare you I'm just saying you know like uh that's Kind of how I got better at writing a conversational tone I really paid attention to how
I was speaking to people and I was kind of taking note about oh I do say stuff like that a lot oh I do make those jokes I do ask questions I do add these quips you know I do make up words um so take notes of how you talk in conversations and just add that straight into your content just add it in there who cares take risks it's web content we're not writing uh You know we're not writing the law we're not writing the ation of Independence you know it's like you can have fun
so let me just give you a quick summary of what we've covered so far I know it's been quite a bit make your content useful by adding layers in depth to your content below the surface go beyond those surface level facts add the benefits add the examples and add explanation keep it engaging make it simple to read with a lot of white space And pattern Interruption and write conversationally do not write like a journalist academic Corporation just be fun and relaxed be you be unique take risks have fun within reason this is how we going
to write good informative fun content hi everyone so in this video I will be covering how to do link building step by step and this will be a two to three part series on me teaching you guys how to do link building so with that being said let's talk about what This video will be covering so here's what we're going to cover we're going to talk about the tools you need so that's important right so just what what are the tools that you're going to need most of them are free pretty much so uh there's
that we're going to talk about why guest posting right there are so many different ways we can do link building and so why do we specifically teach guest posting um we're also going to be covering basically how to do guest Posting right the guest posting components and this will be the part uh one of this and in that we will be covering content strategy we'll talk about building your competitor list we'll talk about list building and then last of all contact hunting so let's go and dive straight into it tools you'll need very simple for
email we're going to need a Goog Google spreadsheet or kind of I mean you can use anything really but the Google spreadsheet is the Easiest thing to use um you're going to need a g Suite so basically you're going to want a email domain that is under your like d domain right and you want to make sure that it's a personal name so as example it's going to be for me Jessica jal.com uh and not like a info jess.com or like things like that we want your name and you want to set that up and
the reason why we do this is because it just you just come across a lot more as a serious and professional Um and that's really important so don't send out a single email until you've got this done so is that now you want to uh download uh actually not download but you basically want to um like install this tool called mixmax and connect that with your Gmail account um there'll be instructions there but basically this is a free tool that allows you to track who opens your emails how many times they seen it things like
that and if you pay for the paid plan like I think it's like $20 a month or something um they have like more kind of uh features such as like um what like different sequences and Automation and things like that so that's a tool that is worth looking into but mixb you just need it just a free version anyway um you'll need gmass well actually no this is optional one of the students kind of uh found this tool and this was I think for the free plan you're able to do things that mixmax does but
along with that automations and Sequences and things like that but it's a whole entire different tool and we'll probably make another video in the vault for this and how to use it but that is optional if you just want to start off with that but for this purposes we're going to do mixmax cuz I think it's just the easiest one to use um and then yeah so with prospecting you're going to need LinkedIn um you're just going to need LinkedIn profile you don't need LinkedIn plans you don't need to you know jiz up Your you
know like LinkedIn profile and like you know optimize it and things like that and put a picture you're only going to be using linting for the purposes of being a stalker you're going to uh find companies you're going to uh find employees and things like that so that's what you'll be using LinkedIn for um Hunter IO or any other tools to find emails um we just use Hunter IO but you can use anything and um so one thing to know is Hunter IO is free for the first Like 25 like not the first 25 but
you get like 25 credits a month um most email finding tools do this so what you can do um if you don't want to spend the money is just sign for a whole bunch of them and just you basically rotate them and use up all the free credits or you can just pay for the plan I think it's like 10 like $20 or something a month as well for like a lot of credits so there's that um Lucia or contact out to find emails on LinkedIn so this is Actually quite a handy tool that I've
used where when I'm on LinkedIn and I'm on a specific person's profile I'll just go ahead and use their um yeah use use this like Chrome extension plugin uh and basically be able to find the the emails on there on the spot on LinkedIn um but I'll show you guys how to do all of that but they're just the tools and in analysis you're going to need HFS so um you should have hress by this time um so uh yeah that's kind of self- expon so They kind of tools you need so with that being
said let's talk about why guest posting so obviously there are just so many different ways to do guest posting right and so I've had a lot of people who are like oh like Jessica have you done XYZ method The Skys rper broken link building y y y and the answer to that is yes I have but not for my blog and not for the purposes of what most of us are here for which is building up our own personal blogs right I've definitely Done campaigns where I was working for like a SAS company and what
they've got what their leverage and value is is they were able to do a lot of these campaigns where they sent out like yeah basically they sent out emails and like hey we'd love to get a link from you and in exchange we'll give you like free access to our tool our software and that's a really like you know really attractive proposition for a lot of people right they get a tool for free they have to Pay for it and all they need to do is put in a link right so with guest posting um
you know this is kind of the best method that we found when it comes to bloggers like us and I'll talk about why that is in the case but first of all let I just want to talk about what guest posting is for those of you who don't know what guest posting is but guest posting is really just this process of you reaching out to a company or a site and being like hey I would love to Contribute a guest po so content and article and and in in exchange for you know writing a piece
of content for you I'd love to put in my links in there or some links in there right so basically you're trading a piece of content for some links and so what this does is that guest posting if you do it really well and you master this it facilitates a lot of things it facilitates link trades link exertions negotiations relationships Partnerships there's a lot Of opportunities that guest posting office and I'll talk maybe a bit more about that um in a second but I actually talk more about this um in another module but another thing
about Guest blogging or posting is that is it is about value right so let's bring it back to that example I gave where I was you know this is quite a common thing for SAS companies when they do email Outreach they offer people you know free access to their tool in exchange for a Link they've got something they can Leverage like it doesn't really cost them much like SAS companies to give free access to a tool to another person in exchange for a link right but as bloggers as people like starting from zero where you
know we might not have the money to pay for links and we obviously don't have a software it's it's it's really hard to basically you know basically convince somebody to give you a link so in that case what we do is That we are writing an article the article that we write for them is the value exchange so that's kind of where the importance of guest posting comes from so there's that now guest posting opens so many doors for opportunities so that kind of ties in the first one right so I'll be very brief on
this but I go into um this in another video where I talk about basically how I was able to monetize my skills um that I've learned from BGE and like turn it into a service Which included content writing link uh like selling links and SEO Consulting and stuff and so I had and that was all through the vehicle of guest posting I didn't do any single client Outreach and things of that just for guest posting in my first 3 months of launch I was able to make $10,000 in like 78 months I was like basically
um I quit my job and I went full-time in this and guest posting was I truly do owe guest posting the the vehicle for doing all of this for me um So that's why now another kind of four reason that just sprung to my head on why we do guest posting is the thing is guest posting is hard it is it's simple but it's not an easy process there's the and it's a whole process so we're going through it now but it is a whole process and because it's hard the best thing about this is
because it's hard Nobody Does it no not many people do it anyway right so competition is relatively speaking lower um you know and the thing Is again if you can Master this and do the high things that nobody wants to do you're going to get a lot of rewards for it so that is why we teach guest posting above all and in saying that things like like Skyscraper broken link boing they're just so easy you can just Google how to do it it's really easy to do guest post on the other hand there's just so
many more skills and elements and variables involved uh and which is why we're Teaching it so that is guest posting in a nutshell now let's actually talk and break down all the components that you need for to start guest posting starting off with content strategy so I have done a lot of coaching calls at this point and 300 actually to be exact I that was the last time I checked a few months ago so I've done over 300 coaching calls and people come to me a lot with guest posting questions and this is uh like
link building guest posting questions And this is one of the things where um people ask me this a lot so Jessica when do I start guest posting a ling building how many articles do I need to publish on my site before I do that right so this is a very common question and the answer to this is the most annoying answer and it kind of depends um there's not really a set number it just depends on your situation and I'll talk more about that well now so let's talk about it so there's a few things
you want to Consider and you want to look at this holistically and I'll kind of touch on each of these so the first thing you want to think about is your Niche and what sites you're reaching out to so think about your Niche s you're reaching out to things like that then you want to think about do you have enough content published on your site that covers a spread of topics you can easily link to okay so you know they're kind of the basically the two things that you want To consider right so in saying
that you can start guess posting with three articles on your site or 15 plus it doesn't matter and I'm going to give you an example here so let's just say you were in the productivity Niche and you had five articles on mindsets your first five articles were things like on perfectionism um self-fulfilling prophecy or whatever may be five things on uh yeah on your mindset and stuff and so then you reach out to sites Productivity sites say you're reaching out to yeah basic company productivity sites productivity tools whatever it may be and whether for your
pictures or whether they suggested something they're like hey we want you to write an article or you've pitched them an article on five ways to help boost employees productivity so think of what article that would be it' be basically like round up five ways to boost help boost employee productivity and the thing is It can be somewhat hard to link back to your articles and mindset right um so this is something where and not impossible right but just somewhat hard and maybe this not the best example but that's just an example there um on how
this worked I'll give you another example actually on my own experience with this so when I started out you know doing this doing starting a blog and stuff I was I was how old was that was like 21 or something I basically had Zero experience like zero leverage nothing and I didn't know what I was I didn't really necessar have any passions and hobbies and stuff and so when I was picking my Niche I kept it really broad I was it was actually a bit of a mess it was like business psychology productivity Tech you
know just things things I'm interested in and I had three articles on my site before I started guest posting the first article was like um hobbies that make money like a my Listicle my linkbait hobbies that make money the second article is like how to become a freelance programmer on this V was like the best keyboards or something it was like ridiculous like three uh really random articles that I just wrote I had no content strategy don't be like me and so three articles published I went ahead and started writing um basically doing Outreach and
doing guest posting and so it really I kind of fell into like this email Outreach email CRM Kind of uh Niche when it came to guest posting and I was writing a lot like my first few um guest Post article topics were all on like email Outreach because that was what I was doing I was like pitching things because I was like oh well I know how to write about three don'ts and dos of email Outreach because I'm doing it right now so they were the Articles that I was writing and the thing is you
can imagine that writing an article on like three things to do when It comes to email Outreach there is absolutely no way like there was no way that I could contextually and relevantly and naturally link to anything to do with hobbies that make money best keyboards and freelance programming like it just didn't make sense and so I was like scrambling and quickly wrote up an article related to emails on my site so I can link to it right and that's kind of where it comes like the content strategy comes in cuz you have to think
About what is a yeah basically when it comes to your content do you have enough content there where when you are doing these guest post outage and stuff that things can link back because again the point of your guest posting is that you able to contextually and relevantly Link back from your guest post to an article on your site so that's kind of where this is important so you should probably just do a bit of a little bit an audit see what articles you've got published And be like okay is this Broad and general enough
right so a broad and general article if you productivity Niche might be something like U uh yeah 50 best productivity strategies for companies or something like that or not even companies but just yeah basically 50 best productivity strategies right and so therefore when you're writing something with five ways to help boost employee productivity in a productivity Niche it can be much easier to link back To you know 50 best productivity strategies um so that's just something you want to kind of consider when you are starting out guest posting and you might do an order and
you be like okay I don't think I have enough you know articles or it doesn't cover that big of a spread of things in my Niche I might just write a few more just to bridge that gap between the missing gaps of topics you have right so that's something I want you to kind of really Consider um or you can be like me and just have three articles and go ahead and do guest posting and then just basically like write articles along the way um completely up to you how you want to do that so
that is content strategy so let's kind of also now dive into building your competitor list so when it comes to building your competitor list like these are the websites or sites where you're going to putting put into ATS and basically scrape and look at Their like whether they do guest person or not whether they um yeah do you know because you want the links that they have essentially right the competitor links are links you want to have as well especially when they're guest post so when it comes to the criteria for looking at competitor list
there's not really that much to it the first thing is probably just having a highd um and this makes sense right because obviously if you were you know you wouldn't Necessarily want a competitor that had a 10d because they probably if you have a 10dr you probably don't have that many links and not many high quality links right whereas a competitor with 60D has a lot of links obviously has high quality ones that's why they're higher D um so that's something to be mindful of so uh there's that now there's not really a number to
it you know depending on your Niche you could it could be 20 plus Dr 30 plus Dr 40 plus Dr so just be Mindful of of that um but yeah for my Niche I probably at this point 40 50 plusd is my bare minimum threshold but if you're starting out you might look at 30 plusd again also depending on your Niche so there's that now note that your competitors are not always your exact Niche so let's kind of yeah maybe can talk more about that so each sub Niche you have is an individual competitor so
I'm going to give you an example um like you know when people like okay like Let's say I and this is this is quite common where you know if I was in the mum niche as I've got a mom blog I that's my Niche that's what I want to do that's my identity um you know you know yes your competitors are also other mum blogs absolutely but more than that your computers are also each sub Niche that you're writing about right so in my mum blog I might be like okay well I'm going to be
talking about parenting because I've got children and I yeah I I that's Part of me my identity as a mom we going to talk do a whole cluster sub Niche on parenting I might have another another sub Niche on relationships right like I relationships with me and my partner my husband wife things like that so there's that and then I might have another sub Niche on um Etsy uh because I did an online business as a work from home mom on this say a home mom from the side and I did Etsy okay so maybe
they're the three sub niches that I've got initially Starting out so when you're looking for competitive sites don't just think oh Mom BL blogs are my competitors it's also parenting blogs are your competitors other relationship blogs are your competitors Etsy online business selling things on it see they they that Niche is also your competitors right so that's the way I want you to think about it so another example is if you're in the sales Niche uh you know in your first five articles on the subject of Email Outreach so email Outreach is one of my
sub niches then I can choose to Target competitors that are solely in the niche of emails so that's just another example there so with that being said let's actually talk about how you can build and find these competitors and there's a few ways specifically to the three um but we'll kind of go through them so first place is Google search good old Google search It's really simple and let's just take the email the Like I'm in the sales Niche and I want to yeah and i' basically my first five articles in the email space so
what I would do is I'd basically just go to Google and I would just type in best email blogs like it's just it's that easy so if you're in another Niche you type in best X blogs that's what you'll do and you'll see that there's just a huge Roundup of articles that give you all the different blogs email marketing email blogs out there so in saying that Let's kind of go and click open a few of them so we click open just the first few one um we can basically just give this and let's have
a look we've got um okay so this the r up litmus blog so let's have a look this is the this is the link all right cool so we'll open it up I check it okay cool looks like a legitimate blog doesn't look like a really bad site so so that's the first thing I check for and then the next thing I do is I'd go into atfs and I Would just see what the Dr is right because obviously our criteria is also Dr and this is an 86 awesome there we go that's kind of
done um you have a copy of this kind of blogging Master spreadsheet um and you'll have these kind of different things here but yeah so in the competitor sites you just this is an example I popped in here but we're just going to put in so we have litmus it was a d86 to go ahead and fill it in and a niche is what's a niche it's like A All In want email marketing service so we can just type in email marketing service here and this is actually a good way like you might even build
out your competitor niches first and then you might be like okay well this might be something where I'm I'm seeing a gap in the content that I might want to publish on my site before I reach out so that might be something you do um so okay let's just do another one for the sake Of example let's see the second one iterables blog let's have a look at this one um um okay cool looks like a nice functioning site let's pop this in HS and look at the Dr look at this one this for iterable
it's a Dr 76 awesome it meets my criteria of 40 plus Dr so that's good and this is a what is this it's a um Omni Channel marketing platform awesome so I'm going to just pop this in the niche and there you go that's basically how you build out your Competitor site so you'll basically go through all of this list that's 15 in there there'll be another list um well there's 19 here and Etc so that's kind of unlimited and that's only for one Niche right like if I was in sales one thing I might
want to talk about is um uh what's another subnation sales it could be about um prospecting I don't know maybe that's a thing oh sales kind of the same thing sales prospecting blogs things like that So I might do that um if you're in different another Niche like you might be in the fitness Niche right best fitness blogs um here we go um there we go round up of all these Fitness fitness blogs that you can look at so there you go that's basically how you build outter competitive L one way anyway so another way
that you can do it is take notes of sites ranking for the keywords you're also wanting to rank for so this makes sense right if you're any keywords are You're targeting anybody that's ranking any sites that's ranking for is also probably a site that is likely to be a competitor so that's kind of do an example so we go to keyword Explorer and um let me think um okay so like um let's just say email Outreach is a is a keyword that I want to go after so if I look at this and I look
at who's ranking so I see the first one's back Linko so I know back Linko is a SEO kind of like guy so basically um not nothing to do With sales and email per se he just has one article and email so basically I don't consider this a competitor semrush I also know it's like a tool uh so not a competitor let's look at hyper rise so if I look at this one we have um let's have a look at what this is okay cool double Lael Outreach engagement with personalized images cool so it's about
email Outreach things like that Outreach personalization sales all kind of the same thing so awesome this Is it and let's actually look at the Dr of this hyperize it is a dr70 awesome so this is a site that I want as a competitor so I'm actually just going to go into here and add that in as well it was a 70 site and it was like a like a emo uh personalization tool there we go and that's basically it you basically just go ahead and build up a competitor list so they're kind of the two
methods there now note that all not all competitor sites are going to be Like the greatest list you know um so what we are going to do with this competitor list is reverse engineer it and you're going to find some sites where like oh okay this competitor has done a lot of guest post and there's some competitors that don't do guest post and that's just kind of the nature of things um so that's something to be mindful of okay so the more you the more competitor list you have the better um so sites you can
guest post for also Includes Brands you would be in affiliate for so just B bit of a side note where you know you can also like an Outreach campaign you can do as well is basically you can bypass the competitor stuff and you can might just go to basically affiliate sites and see yeah you can see if you can best post for them or reverse engineer Des sites right any like affiliate brands that you want to you Brands you want to be affiliate for it's probably related to your Niche So somewhat um so you can
actually reverse engineer their side as well so that's also another way that you can find competitors so um well basically competitors are probably affiliate sites when saying that so that's basically how you would build your competitor list and um yeah so with that being said let's just go straight into the next component okay so the third component list building um we're going to talk about two different methods um the first one Being reverse engineering method and with that let's kind of go into it so this building the reverse engineering method so it's very simple and
I'm just going to go over the steps first and then afterwards I'll walk you through step by step how you would do this so first you take your competitor site and then put it into ATS second you'll find out where they have guest posted for um and then afterwards you'll segment the list and so you'll segment the list by Different kind of uh variables and that's basically how you do the reverse engineering method so let's dive straight into it so I'm going to show you two examples but I went in ahead for the interest of
time to go find a site where I know that they've guest posted for we already reversed engineered it and so therefore I can go in and you know basically show you guys so Al form um this is like a what is it it's just like a little a site on does no Manufacturers is like a B2B kind of a thing anyway so basically what you do is you take your competitor site you're going to go to at and we're going to go into we're going to go site Explorer and we're going to pop it in
now there are kind of two uh little pages that you can look at and I'll kind of show you both ways um one way I think it's maybe a bit easier but it just they're kind of both kind of the same but we're going to go into referring domains so on your left Here you've got referring domains depending on which plan of HFS you have it might look a bit different but referring domains is where you want to go into so referring domains basically just says Hey for L form what domains are linking to l.com
and so we've got 816 domains here now the first thing we want to do is do a bit of filtering so we're going to go ahead and do a filter of do follow we're probably going to set the Dr again to our requirements so I'll Just for the sake of this I might do 40 to 80 you probably want to go quite high with your D like range even if you're not initially targeting it right so I've got some people who are like hey Jessica like you know um should I just should I start off
with 40 DL sides um you know and you know all 70 DL sides or whatever it may be and you can start up wherever you want but I suggest that when you're already doing the reverse engineering Part of this you may as well scrape and have a look at the whole entire list and then once you build up your Google Sheets uh list then you can filter base of that and be like okay I want to do a campaign of like 40 Dr sites then 50 Dr sites and 60 Dr sites and it saves you
from going back to L form and basically repeating this process right so for this instance I might do 85 um and we'll do so Dr 40 to 85 um we don't really care about these ones we do care about Excluding subdomains just to clean up our list a bit and I will make the language here I will make it English and that's it let's do show results and we've now filtered it from 800 domains to look at to now 169 so that's like just much more doable uh so there's that now let's kind of go
through this I'll take you through what this kind of what this site is so to speak so or well basically how to read this so domain is obviously the site that's linking to L Form we've got things like Dr we don't really care about these what we're looking at you can filter office also by traffic as well but um this isn't kind of too bad um that's kind of weird just 387 but anyway um but what I'm looking for is we're looking for links to Target this is basically the um main thing you're looking for
is domain and links to Target so you're going to see here we've got numbers here on the links to Target we've got things like 3 1 2 Etc And what that basically means is that there are three links from transfix that links to L form so basically Alam has three links from transfix that's what that means and three one so up City L form has one link from OBS City Etc so that's what that means and how you going to figure out how to find and spot the guest post is you're basically going to open
up these links to Target it's just A click and you're going to see here um basically within that little page links to Target here what page specifically on transfix is linking to um L form and then you're going to see anchor and anchor and Target Euro so this is really kind of kind of important here so the first thing I look at is a referring page I look at is this a Blog first of all that's the first thing I'm looking at I look at this five web design tips to create websites of global BS
this Looks just like a guest post looks like a Blog looks like a lisal this is a very typical kind of guest posty kind of article structure title so to speak so that's the first thing I'm like okay that's flagging to me already that this is a guest post then I look at anchor and Target URL I'm looking at here so we're seeing here that you know they've got in this art in this five web five web design tips there is an anchor IND industrial website design that's linking To this L form blog so that's
what that's what's saying that's what this is saying here and then we have another so again this is there's three links here these are the three links and so already this gives you basically a bit of context around the surrounding anchor text and straight off the bat I can already see that this is a guest posst and the reason why is we've got something like this the owner and head of business development of alform Doesn't that look like author's bio right this looks like an author's bio and the best thing I recommend at the start
is for you to always open up so I'm going to open up this referring page I'm going to open it up and I'm going to check to make sure that this is a guest post um so look I first thing I do is I look at the start so I'm looking at okay we've got Ian low I don't know who Ian L is but I'm going to scroll to the bottom cuz I want to see what there does an Author's buy which is actually quite typical for gas Bros and here we go Ian L is
a web entrepreneur and he is is the owner and head of business development of L form so now actually we know that the founder of L form is Ian Lo so any guest post that's going out would probably be in Ian's name and because we can see this we know this is a guest post already right because usually this is a very guest posted thing you'll have an author's by line so there we go we Know that this is a guest post site transi fix that's amazing that's awesome so what I'm going to do is
I'm going to go ahead and copy this uh domain I'm going to go to list building so now we're in the list building part portion of things we're going to go to Target website we're going to pop it here this was a 85 uh Dr site and now we're going to find out what this is whether it's a here we go um company individual build or submission site and we're going to Segment that list and I'll tell you what this means so if we go back to transi fix I'm looking at this and I can
already see that this is a company site it's not like an individual blogger or anything like that it is a very much a ass kind of product uh a software product um so it's a company site but what I want to know and what I'm curious about is whether this is a site that actively promotes guest posting and a site that actively promotes guest Posting I call them a submission site you can call it whatever you want but these are basically sites that you know have right for us Pages contribute content Pages things like that
the easiest way to first look for it is basically scroll down to the bottom of the photo and see if they've got like a right for us kind of page and from looking at this there is none I want to just do contact us and see whether there's anything there and there isn't Okay cool so from the looks of it they don't have there but just to make sure I'm going to do what is called a Google search operator and what you do is you basically type in site do a little um I forgot what
that's called little bit of a brain flog here but basically you want to De site just in this very specific format you want to do plus and then you're going to put in some keyword so maybe that keyword is right for us um o can't spell as well and this is Basically this is a site operator that does that basically says Hey within this site tell us if um it can attains this specific word so we can see here that none uh for these but obviously like this is just another example we can see smashingmagazine.com
and this is a pretty much a very good example of let's see maybe maybe to have it maybe they don't let's have a look um um that's interesting let's quickly have a look at this okay maybe don't Have it but anyway so we'll just ignore this for now but yeah so basically I'm looking at transfix and there doesn't seem to be really anything here so one thing I want to just play around with some [Music] cont okay so let's have a look here so no so there's no contribute there we might even just do guest
guest post maybe um so we just want to do a bit of um keywords here oh Here we go look at that website localization guide so what I'm spotting here is actually an email but I mean let's let's have a look that's kind interesting here so yeah I mean let's have a look I mean they actually might be promoting that so this looks like just a normal blog at the moment and if I scroll down doesn't look like this is relevant but if I want to scroll down to the Bottom so yeah this is like
quite interesting so we've got George we've found a George here and there is so what we found is that there is no guest post site so to like not guest post site Sor a guest post page promoting it so I'm not going to call this a submission I'm actually going to call this a company site because you know well this is a company um it's not an individual blogger they don't have a pro like that I can see any way promoting guest Posting right phot us and stuff so I'm going to list this as a
company and what do you know our luck we basically just found who to contact um so this was going to be the next stage but while we're here we're going to put in George here because George is a digital content marketer and he literally says for guest post inquiries email him so I'm just going to go ahead and pop it in so um that's the funny thing you're just you just kind of find things like that so I'm going to put it in under cont Tech name one because this is a very clear indication of
hey this is this is the person um but what I will also do is I will double check that to make sure that he still works for Trans fix um and let's get the email as well so yeah that's kind of a little Stroke of Luck there but that's basically that so that's a company so if I think about um if I think about an example of a Mission site um Let me let Me think there was a example here um but I blanked out for a moment I'm trying to remember there was a few
submission sles I came across but we'll probably look at but yeah actually to be honest any slite that has like a right for us right for us page to be honest um is was probably to like as an example this one like anytime you see anything with a right for us page um something like this that's a submission site That's what I would so yeah so remember how I said looking at the footer if it's got something like a right for us submission page contribute content to us submission page that's what I mean by submission
so uh that's kind of a way you can look at it but in saying that let's kind of also now look into yeah let's kind of actually go and move forward here so um and keep going through that that's already transfix awesome we found one so let's kind of Look at the next one send pulse um so it's got three um let's have a look here and look I mean we can already see it um Ian Lao author at senul blog um we've got a site just looking at this it just already smells like a
guest post for me but you always open up to check right so and I would always just look at the start okay is the author there the author's there I already know this is a guest post but if you sometimes they don't have the author at the top and so You can scroll down all the way to the bottom and you're going to see whether there's a little kind of little guest uh little author's bio here and we kind of have one somewhat um but there you go we've got another one send pulse awesome let's
actually look down and see whether they've got a little right for us anywhere here um and it doesn't seem like they do but I will pop it in we've got send.com and let's go back into here This was also an 85 looks just like a company but let's just also double check so what we can do to double check is just simply do our little SE dual search operator again so site simple.com plus maybe WR for us this isn't perfect um but it's it's something uh what is link building guide so that's really not what
is it um we might do something like guest post oh here we go we've got a guideline so it doesn't look like they've promoted you know guest posting And things like that but they do have a guideline page um but let's have a look let's click on it um that don't follow guidelines about the blog yada y yada so sometimes this happens where you you actually get a guest post opportunity and they send you to a Blog where it's like hey here's our like guidelines so I don't necessarily think um yeah so let's have a
look here oh there you go another Stroke of Luck where basically it's telling us you can well actually let's Have a look first um first we'll agree on a topic for your post don't start writing Um send a publish to so if you don't hear from us okay cool so it looks like actually they want you to um and so we going review it finish copy that's interesting so we'll agree so they want you to agree for topic first but I actually want to have a look whether it's saying to whether they've given email here
um no sponsored Articles here let's have a look okay doesn't look like anything but it seems like Natasha is the right person so we've kind of got a little luck here where we found not Natasha NASA um and her email so we will double check on that but since we're already here we already found it we may as well actually just pop it in um I would consider this a company doesn't look like they've got like a submission form like a r for us that kind of a thing Where it's generic email and stuff so
we'll pop that in she was an editor um I would probably also include where was it um this thing here as a note and I will get her email but we we will verify it so this doesn't always happen but we've had a bit of a little streak of a good streak um at the moment with coming up with like the emails it's just there delivered to us in the sil nice silver platter so anyway that's kind of this building and now one thing I do want to go back and iterate with this these things
are is that first thing to make your life easier is that you can filter the links to Target to 2 plus a minimum of two and the reason why I say this is typically when you are doing guest post typically you do only like you always try to get more than one Link in there like it's very rarely you do a guest post where they only allow just one link like typically it's always 2 plus right so if I look at up City I Let's have a look whether this is a guest post or not
um but more than likely a lot of the times it's not a guest post and it's well not that it's a guest post but it's just sometimes like we're got like it we've got6 domains but sometimes you're filtering through like 300 400 500 domains right and an easy way to filter out that list again is probably just to filter out anything that's a one um so just a two plus so it's just one of those things where Let's look at skills you need um and if we have a look at this and um so yeah
so this doesn't look like a guest post to me but let's confirm it um let's actually just go ahead and have a look um so you can see here that it's just we've got no author at the top I could be wrong um oh okay well this actually is a guess post there you go so that one surprised me but again it's one of those things where sometimes you're going to have things that fall through the CRA Cracks but a lot of times it isn't so I typically like to filter this to two plus but
while we're here and we've got skills you need we may as well just pop this into our list so we've got 77 let's pop it in um 77 I wonder if they've uh let's have a look um this is an interesting here we go guest post so this one I would say is a submission site um here we goes contact us that kind of a thing um yeah so I would look at this and I would say this is a Submission site because it's just it's got the submission kind of a thing so I would
actually go ahead and put this here I would say this is submission and I would put in the contact kind of like U like here like in a little notes thing where the contact stuff is so there you go you can see that already a submission side so just going back to HFS again so what you can do here is this links Target you just do two plus so if you do two plus and you Show results that's going to filter out some of these domains as well so now we've basically cleared out like 50
of them so that's also really kind of uh good there so um yeah anyway so with that being said that's basically how you use basically how you reverse engineer sites and you basically go through this entire list and try to find everything what you can also use is the back links it's kind of the same thing but it allows you to see all the anchor and Target URL without you having to click it open so you can also use this filtering stuff is pretty much exactly the same um so if you do 40 to 85
let's apply that um if you do let's see exclude subdomain language to English um it's again pretty much kind of the same thing um and so but now you can obviously see the anchor and Target URL next so this might help speed up the process be like okay cool just creative looks like this Might be a a a and you can actually see the links next to it as well so you can open up if you want to investigate a bit more um okay cool we've got like this little bio here we're going to flag
that and we're just going to we we know already this is a guest Bo side so there you go that's basically how you do the list building stuff um and then you'd obviously want to segment these lists by submission companies and individual bloggers and I'll talk about the Importance of that in in like the kind of like the next section but that is this building the reverse engineering method now let's go into the scraping method so this one is more of a I don't know when you'd use it if you wanted to go for more
of a spray approach and you don't really care about reverse engineering and I don't necessarily always recommend it but some people would just like i' just rather scrape the whole thing or maybe go that way Very easy you put the compar sign to ATS you filter and Export the list you tidy the list and that's it so I'll show you how to do that so let's have a look at let's go straight back into L form you basically go into here um you can at this point filter it if you want to I'll just do
it for the sake of this video but let's just do that um and make this English language English just to clean up a list and show results um and then you can just export um you Export all 169 rows this is going to give me a little sheet here but I will actually go into this one and just for the sake of it we'll add in a new sheet let's go to file import and I'm going to go ahead and upload that CSV file that HS has downloaded um so we're going to just replace current
sheet and import data and that's going to basically give us everything right so you might be like okay well this is my List and I'm just going to an email campaign doing doing it like this where you know you don't necessarily care if about reverse engineering it um now obviously doing it this way it's more of a spray approach you're probably not going to or actually you know what we'll talk about this um in another section because I do talk about that later but basically that's kind of it so it's a sniper and spray approach
right do you do more targeted or you do more Of a big spray kind of shotgun approach um so reverse engineering obviously more targeted it's takes you more time to basically go through and find those like those guest post sides but you're going to get higher conversions like every time you send out you basically eliminate that one data point where it's like do they accept guest post or not and the answer to that is yes because you can see that guest post that's why this is so effective your conversion Rates are just going to be
so much higher you probably have to send out less emails as well uh but obviously it just takes more time to do that process now the other method the scraping method the one I just showed you where you exported it all out it's less targeted it'll take less time and the conversions are lower but you might even prefer that right so there's not really a best way a better way there's a preferred way my preferred way is the reverse engineering Method I prefer to spend more time building out a list so I can just spend
my time cuz you know less time on contact hunting and stuff and more time on emails and stuff but you can also do the scraping method but I don't I just show you guys both ways depending on the type of person you are depending the type of Outreach you're doing how you can do that so it's kind of very easy peasy done there um all right so with that being said let's actually talk About contact hunting this is the last kind of uh part of the section and how to how you find the the right
person so contact hunting now ideally you want to find two contacts the main and the backup contact UM ideally anyway it doesn't happen all the time and the thing you can do is you can check their B us team contact us Pages as a starting point um you can also check LinkedIn which is a easier way I think and most most the time you'll be using LinkedIn Anyway um and who you'll be looking for are people like head of content editors content managers and things like that these roles are going to be very varied right
obviously there's no standardized roles these are just in general stuff but you sometimes they digital marketing specialist sometimes they're content writers sometimes they're senior content marketers or content marketing managers the the titles are always going to be quite varied right so you know this is Nuance and dynamic it's not a perfect thing with like oh just look ahead of content that's not the case it's just going to be different so you're going to have to use a bit of your discretion here so um one thing that's also important is each company has a different structure
and hierarchy which is what makes this nuance and dynamic right like obviously a company with 10 people as an example they might just have one head of content like that's the Person who handles all the no maybe not that's not use head of content maybe it's like a role content writer but that content writer manages everything in in from a Blog perspective even though they're a Content writer right so you want to be mindful of that whereas a company with like 200 people they're going to have a lot of hierarchies they're going to have head
of content editors senior writers writers and like just a whole bunch of people and like Different levels and stuff and so in that case you're you're trying to find the balance between who's the right person who writes these not writes these blogs but who has a say in whether I can contribute a guest post or not so you don't want to go too far up like as example it's a 200 employee company you probably don't want to reach out to like the senior Marketing Manager um or like the the the CMO as an example right
for a 200 employee company they're Probably like smaller roles that make these decisions whereas in a 10p person company if the only marketing content role is marketing manager you probably want to go for the marketing manager so it's a bit nuanced and dynamic so we'll kind of go through some examples I guess um as we go through this um but just know that it's not as simple as just head of content or editors you just kind of have to use your discretion a bit um so yeah so 200 employee versus $ 10 uh $10 10
employee company so um yeah so okay so that's actually just kind of go through that so let's kind of go through our list again um so we'll look into so the date reverse engineered I would actually put in a date there because you might actually just check on this periodically because if they're still continually doing guest BOS you might check in in another two months and you'll find more sides so that's something that you can kind of do now Let's look at this building um let's kind of start finding people so we've got some special
cases here so transfix um you know what let's approach it as though we're doing it from scratch um if we just kind of get rid of this transfix let's kind of have a look scroll towards the bottom look at about us and we've got stuff okay we got stuff about a team CFO CTO Finance C okay so nothing about the content writers so Sometimes I do have like content managers and stuff just right here for you right so we don't have it here that's fine let's look at LinkedIn so if we go to um LinkedIn
sometimes I had here some just look it up um so we've got LinkedIn let's have a look at people and so 78 employees so the first thing I do is well we can actually see this but the first thing I do is I probably just type in some keywords so I Just look at content content or editor anything like that and just you can see so we can see there's a few people that's kind of C propped up um works on marketing strategy creative and branding digital marketing manager but with you can already see here
digital content manager and that's an easy and we knew it because it was George and now we actually see that he's still working here so that's a good sign uh so he's still present digit a content manager so There you kind of go we kind of have all of this so we can actually go go ahead and copy and paste George his that's his role he's social I like to past in the Social cuz when I go into personalize it just makes it easier for me to find um and then the contact email so in
terms of the contact email and stuff like again we've already have it here but I will kind of talk a bit more about how to find it but let's just ignore that for now but let's also talk about backup Contacts right so this one is a special case we already know it so I'm not going to bother finding a contact name I'm also not probably not going to do the same for send post like I it kind of was quite clear that n nasta is the one to do it but let's just go for send
pulse as well actually um simpul let's have a look at their uh our team cool about our company with we've got our team let's have a look we've got our CEO head of Mexican office let's see if we've got Anyone so okay so we don't really have anything to do with content here so nothing here that's fine um you know it's just good to check anyway let's have a look at the LinkedIn um so we got a people I would just pop in content or editor and's have a look so we have Karina content manager
okay so this is a good one for us to play around with so we've got content manager I'm going to open up a profile We've got writer CMO content creator we have editor content creator head of SEO okay so it looks like we actually have quite a few options here right we've got another editor as well so I'm just going to basically open all of these profiles up and we're just going to go through one to one and have a look so and like again IGN ignoring that the fact that we've we've seen the editor
yeah so um let's have a look content manager sounds like someone full-time sounds like Someone there we don't really have anything to go off with but we'll kind of keep them sounds promising editor okay cool well editor she's the editor sounds like someone else who may be possible that we reach out to we have content creator so it seems like they just create video content and stuff so yes it doesn't look like it's a management Mall looks like much more like just a Content role so in that case I will definitely don't think that's the
Right person head of SEO let's have a look head of SEO let's achievements let's have a look at this so this looks like much more SEO less of a Content because it's dedicated content role so wouldn't do head of SEO uh we've got another editor here um but in saying that I think this is yeah well this is Ukrainian so even if I reach out to her I don't think I can communicate with her so I would just skip this one especially cuz we already have another editor roll Um and well that's the different one
so yeah I'm kind of tossing up between the two of this now if we didn't see by chance of luck this one this email here I would have gone with Katarina cuz content manager just sounds a bit more of the right role than an editor where editor just edits so to speak right so but you know um but because we found that then we popped it in here but this is the case where I'm like I'm kind of not sure where I look at both of them I'm like you know what either or could be
it and in that case I'm just still going to put Katerina um in here as a backup now obviously but um you know but you know if it was a kind of a the other case it was it would have been the other way around but and we'll pop in their socials here and then this is a content manager and basically that's how you find your context and so this is submission submissions don't need to Find a contact why because they don't need you how you contact them is very easy it's through the submission form
um you we saw it before so that's why you can basically ignore this you only find the editors or the contacts with companies and um like individual bloggers so there you go now let's kind of keep kind of going here so what if you find two considerable contacts so you know in terms of who you think you're going to reach out to go with the One you think will respond more that's always a good way um and the second on go with the one that has recently published articles so sometimes if I'm looking at Katarina
and ntia I don't like either of them I think like their profile isn't giving me much to personalize on and relate to and find Common Ground um you know that's kind of sales one1 but if I looked at if I just yeah you know what let's actually look at it if I looked at sen pulse and we do The Google search operators again site and I did Nastia just to find a profile um oh no but oh yeah actually interestingly she was Nast yeah goodness okay let's do this um we can see that she's an
editor here but okay look she's published articles that's something I can relate to there's something here that I can grab on to so that's interesting so that's I can do that now let's look at Katarina so if we look at this you can see that Katarina hasn't published anything on the sin pulse blog and therefore in this case I would probably actually reach out to nasia because at least then when I'm doing personalization I can personalize it when it comes to y when it comes to basically like hey I love the article you wrote on
this so in this case I would have actually just kept it this way not withstanding the fact that I saw That she was the one who handles gu for us but that's the way that you can basically decide between two suitable contacts so there's that now with that saying that the last part is here um it's about fighting the right email so why we do emails in the first place like why like people ask me they're like oh can I do LinkedIn Outreach can I do Twitter Instagram whatever the thing with emails is that it's
scalable it's measurable and that's is what I found to Be just the easiest right it's one of those things where there's a lot of Email tracking tools there's not really much in LinkedIn tracking and things like that and it's just better just to keep it all in one place it just keeps it nice easy clean and I find that people tend to respond to email more as well everybody has an email people do have LinkedIn but they don't necessarily go on LinkedIn right sometimes people aren't active on there they might check It like three once
every like two months or something so it's really hard to do Outreach on LinkedIn and Twitter and things like that I would just personally just do email all the time always find personal emails okay so always if you're reaching out to n or Katarina always make sure it's personal emails The Only Exception here is that for submission sites again because sometimes they have dedicated guest post sites you may as well bypass the personalization and go Straight to generic emails and I've found this to be the case because I have reached out to submission sites and
then the whole personalization shebang for a specific person and you know what they say to me they're like thank you for your interest here's our submission form please send this person an email like they just always direct me back to there so you may as well just save yourself some time to submission sites individual bloggers right like if you went to my Blog right now and my site like you're going to find emails where it's like hello at you know at my domain name and the thing with that is that again when it comes to
individual bloggers they probably will be checking all their generic emails so that's the exception there and then obviously you can use generic emails as a last result if you can't find anything absolutely nothing then you can do a generic uh yeah basically a generic email as the last Resort um and there's that so with that being said let's talk about content hunting and how to do it method one find the email on linkon this is my preferred method because it's just the easiest it's a one-step kind of process um and here's what you're going to
do so you're going to download the Chrome EX extension um so the Chrome extensions by the way are Lucia and contact out so uh contact out uh Chrome extension so this is it you can find it here uh find Anyone's email contact out so you basically download the Chrome extension and there's also Lucia as well so you have the Lucia Chrome extension so you can also download that one so I've already downloaded the well downloaded install the Chrome the Chrome extension for Content out so I'm going to be using that one so basically you're just
going to do that that and what we're going to do is H yeah so let's actually just go use this example so Karina I see Katarina and actually let's just go through this step we're going to go to the profile we're going to find the contact and we're going to verify with Hunter so there's that um so that's very easy so Karina let's have a look at her I've got the contact out uh extension here so you just click on it you click on view email and let's just see what we get so for this
one I'm getting only a Gmail so that's interesting we probably want to find a work email so let's have A look like we might actually just do it this way so karina. let's see so we couldn't find a work email interesting so that's okay what we will do is use a hunter so this one is kind of a it it doesn't always work right so but I'm just curious to look at Nastia and let's look at contact out if I okay interesting email unavailable so I've got a few that's blocked so that's actually quite Interesting
but I will also actually have a look back into George here cuz I want to be able to demonstrate this toour it's not perfect email finding and contact hunting isn't perfect um but it should work pretty much 80% of the time so if I look at this one George if I view the email we've got the email here I want to see if that aligns with what we have here and it does so cool email verified done we move on so now let's look at Katarina but actually that Probably makes sense because they like send
pulse is like a email thing so they probably know about email thingo so they try to um hide the emails but let's have a look this is where Hunter comes in um Hunter's really easy I'm on the free plan you're just going to go into search and you're going to pop in the um we're going to pop in the domain first s pulse here we go.com and then we're going to put in the name So let's have a look I just want to have a look through this so what's actually I mean let's have a
look so find a name so interestingly I can't I don't know what K Karina full name is actually I might actually be able to find her um Karina just do a little Google search okay maybe I can't find her name but let's actually have a look so she's kept herself quite Anonymous there which is completely fine so if I look at Katarina D let's see if we have any luck with this so we couldn't yeah so we couldn't really do that so this is a case where we can't find it and so that's quite difficult
but if I actually look at let's actually look at um Nastia and we'll look at here so we go here let's do nasia and we've got no results Okay so we've got no results here that's fine we're not going to Panic or anything Like that what I usually do is then I look at basically the um I look at oh let's go back here I I look at the common email structure and do some guesses right so if here look here it's saying email pattern is first and last name which is a common thing so
that could be something that's quite interesting and we know from looking at this that NASA this is kind of like her um rushing yeah she's kind of changed her last name here as well it's kind of A bit of a mess actually but um we know that this is her email from what we looked at before but if we had if we were just doing this from domain I'd actually just be looking at okay is there a if I looked at I want to look at and I would actually just be doing at verify I'm
actually just going to be guessing at this point I look at n and then I would be looking at her last name Vulka um at [Music] send.com so this one is invalid which is but to be honest if we went back to here and we n if we okay it's a vulker as well actually so that's quite interesting yeah so it's again it's actually not really an exact sign so we do know that this is her email why it's a different name probably for privacy reasons um but Sometimes you're going to run into this thing
and if I didn't know that I probably yeah it would probably actually be very very hard for me to find the email and in that case I would actually have resorted to LinkedIn and maybe emailed her messaged her them or I would have done a bit more digging right but this is kind of how you do it but we already kind of know that this is um where we've kind of found this and we can see that this is valid but actually What I'm curious about is actually I can't even be curious about that cuz
I don't know Katarina's last name um if you look at contact info I might actually just use this email to be honest that oh actually we found it we found her last name I'm just curious not everybody has a company email but let's have a look I'm actually quite curious now I want to see whether this works um and what do we have it's valid so there we go so sometimes it's a bit Of a guess in it work so I actually probably can assume that this is Karina's email um but I could probably put
in some like two emails just in case company email and then what we actually have found through here and also through contact app if you looked at contact ad again you can see that this was her Gmail as well so we can actually go in and pop both of them in I probably just reach out to them the company email first makes the most sense um but you Can also put that in there so there you go that's basic how you find emails um for that and let's just do one more example um well actually
we can't really do an example here but that's kind of how you do it but if I were to yeah so but yeah anyway so basically I would use contact out usually that was actually tricky situation in terms of that there's always little these little tricky situations and I'm actually glad I got to show you that example because You just have to be a bit more creative when it comes to finding emails but you'll find that this is like 10% of the time 80% of the time it's going to be as easy as someone like
George you click on contact out you'll find the emails so that's kind of pretty straightforward there so there's that and then find email of contact I kind of already showed you this already since we kind of had to use it anyway um you can guess through email shorter names use the Finder and that's basically it now repeat this process for a backup contact only if we are't sure that the main contact is a maner aead of content or that the contact details for the main contact is not confident or verified so we kind of briefly
touch on this already where you know you don't always have to find a backup contact you can if you're unsure and uncertain and things like that and there can be a few variables so strategy let's talk about this this is Actually quite important by the way so when it comes to strategy the first thing you want to do is segment your list and I mentioned that in the previous video but you will be segmenting your list by submission sites individual bloggers and companies um and I'll kind of briefly touch on the importance of this but
one thing another thing that you should Al also be segmenting your list by is also by the Dr so when you are starting to do Outreach it's one of those things where these data points are actually quite important so submission sites I don't recommend you starting out with submission sites and the reason why I say that is because generally submission sites w't have a lot of competition a lot of people can just basically basically do like a like you know these these kind of sites are easy to find um you know people might be like
you know best guest posting sites and then that They they'll likely be on that list right the other side of it is that usually they ask you to go through a form or even some of them are even like you know submit the article up front then we'll decide whether we want to accept or not and so submission sites is just a lot of work for not really that much payoff or or or rather to say it's actually quite unpredictable um because you don't you just don't know whether they'll get back to you or not
whether You they'll accept your guest post and sometime and the competition is high so you really have to try to stand out which can be really hard starting out but and the only caveat I say to this is that it's actually easier to go find people through Outreach but if you are having a lot of trouble with getting guest post through Outreach I do at that point recommend people to go through this submission site list and the reason why I've got you to keep that in your List in the first place and the reason why
I say that and a reason why I say that you know if you if you're not having any luck and success with Outreach um you can do the submission sides it's because sometimes that can give you just that first leg up right so you can go and Target something maybe like a 70D side or something really high and just write the best guest post of your life and try to get it published and I have had people succeed in this And then afterwards when they're doing their Outreach they can in you know at the end
of their um at the end of their email they're kind of like oh I've done guest post for XYZ Brands and these brands that you've you know these submission sies they sound really impressive so it can give you that extra leg up or leverage so to speak and also a small win under your belt if you're not having any luck so that's the only time I would go back and revisit them um So then individual bloggers and companies um I would say that this well first of all the importance of testing ride the reason why
we want to segment this list is because sometimes it just depends on your na I'm not going to say that some Miss sites or actually rather than submission sites but individual bloggers or companies whether one is better than the other I will just say go and test it out what I found um from my experience in my Niche is that when I Were when I was working with individual bloggers um you know for guest post and stuff as opposed to companies I've just found that individual bloggers have one just lower Dr s and two that
are actually just you know surprisingly harder to work with like they're very in my experience anyway and it was a very small sample size I don't speak for all individual bloggers there but I just found it so much more difficult to work with an individual blogger site rather Than companies and I found that a lot of the times companies typically already have a process in place a team in place to just get things done and quickly and they know they get how things work whereas when you're working with individual bloggers sometimes it can get a
bit messy sometimes it dragged on there's a lot of black back and forth and so for me I'm just like okay the minute I find an individual site I just completely like skip it like I just Don't even do a campaign for that right but I wouldn't have known that unless I had done that testing and basically done a an Outreach to all of these different like sides and then worked out for me later on where I'm like okay I only reach out to company sites Dr is also another thing right I found that to
be honest my sweet s was 60 plus Dr um but I did the testing first I did like a 40 Dr 50 Dr sides campaign 60 70 80d plus campaigns I found that anywhere from 85 Plus was really hard to get I found that it was easier to work with sites just 60 plus Dr so I stuck with a 60 to 85 Dr range so this is something where this again depends on your Niche because each Niche kind of have different di ranges um some niches you find that you'll be working more with indiv individual
bloggers um some niches of that include I would say like mum blogs lifestyle blogs things like that where it's more common to find individual bloggers Rather than companies um so again it just depends on your need I'm not going to say which one's better or not but it is important that you probably reach out to all of these sites and do different campaigns and just test it out for yourself see what you like yeah see what gets you the most results and go from there so that is in terms of just a very brief overview
of strategy before you kind of start and something for you to just kind of keep in mind uh with so With that being said let's talk about cold Outreach oh my goodness this is just like this is such a whole black hole Topic in itself and I'll try to keep this as concise as I can but there's kind of a lot of things that I've picked out from my time with you know reviewing a lot of people's Outreach doing testing on my own working with other people as well and these are just guidelines I want
you to take what I'm giving to you now as fundamentals Things that are just principles fundamentals that you can take and be as creative or as or as you want like you don't have to follow anything here because what I'm teaching is fundamentals I'm not necessarily giving you a template I will be like doing one as an example right and you can do what you will with that but I'm just basically explaining the logic behind um what I do and how I would draft up my own in like Outreach template so to Speak so let's
talk about that so before we get into what to do let's talk about what not to do okay um first one no generic messages okay if you're sending a generic email you may as well just why even bother doing any of this in the first place you may as well have just gone and done generic submission sites and things like that um just it's better to do a bit of personalization and person ation can be a simple it's just a name and a small personalization about Someone's ticle or something right we're not telling you to
go all out although you can I've definitely gone all out and had good results there but the level of personalization completely up to you right but you just make you want to make sure that you at least do have personalization because you know what surprisingly and that was you know um sarcastic by the way um generic messages don't work on humans so there you go don't do it personalized is the way to Go um okay okay the second thing not to do is taking an email template work for worth and I know this is something
where it's one of those things where I know a lot of you are going to do it you going to bypass this it's going to go one ear out the other and the reason why but for those of you who are listening and and kind of taking my word for it um I don't want you to take email templates because I want you to think of it like this especially the template that I'm going To show later on I definitely don't want you guys copying that because the thing is you have to think about it
we have like 2,000 you know plus other students here also watching the same thing and you know if all 2,000 of you are using the same template and sending that out and probably to the same people as well people in different nations and stuff um it's just going to come across as generic and automative so you really want to again which is why I'm coming Like I'm taking this approach of teaching you guys the fundamentals of Outreach and the Phil not NE the philosophy but the the principles behind it um in order for you to
build up your own template um but you don't want to take it word for word but what you can do is take away components ideas and inspiration right so I'm not saying don't copy it I definitely you cuz you might look at a template be like you know what I really like the way they did That PS line at the bottom I really think that was creative and I'm going to take that element and add it to my own like my own email you might look at another template be like you know what I really
like the way they kind of positioned uh that that the personalization I'm going to take that and add it to my own email so it's one of those things where you want to mash up the best of what you see into into your own custom template right and it's Actually not that hard to do like people I don't know why people think it's so hard take away components ideas but don't copy it word for word you can definitely take inspiration from structure as well but make it sound like you and which leads me to actually
um things that we should be doing so let's talk about this and by the way I'm talking about the initial message so the personalization of the initial message and how to do that so again Personalization exists on a spectrum right you can go really really personalized and you can go very minimal personalization the key here is that you do do some P form of personalization um and when it comes to a personalized message here are the five things that um and I actually posted this a while ago um but I just came back to it
because this still Rings True to this day when I started doing Outreach or um you know you know all all these Time all this time ago um and these are the kind of five things I always kind of ask myself when I'm looking at an Outreach um at an email whether these things are ticked so first one is is it specific this shows that you did your research do you show value right why should they accept your pitch do you sound genuinely interested right tone is everything and compliments never hurt do you Chic cost is
you add your personality and create a spin to it Sound like yourself would you respond to it right if you won't why would they so we're going to go into depth into each one of these points but basically this is this is it this is basically Bally the checklist that I want you to every time you send out or at least look at your template if it takes all these boxes and if it doesn't then go back and make sure that you revise it so here we go let's kind of talk about it so first
point is it specific and this is where It shows you've done your research right so the way you can do this is you can find article articles people right right so in your personalization you can talk about like hey loved this article that you wrote things like that and the way to do that is you can use Google um and you can you can look at obviously the you can look at the the the company side um and looking at social media and author by lines that's another way you can personalize that um and small
things Like specific industry is really exciting right like let's just use the senul as an example of the of the um what do you call it of the uh one I use as an example so if we look at SOS this is a all-in-one automation platform now like you might like one of your lines might be something like hey um I really love what um I really love the the space of um automation platforms these days you know like just just adding in that is and so instead of saying like hey I Really love your
this this industry it's hey I really love um what you guys are doing in the automation PL platform space right or Allin one automation kind of software space so just it's little small things like that right now when I say um using Google in terms of finding articles people right so let's just kind of use that as an example so we had Natasha oh no not Natasha who um was someone we um you know recognized as um someone we would reach Out to for a guest post with send post right so one thing if I
were to basically if I wanted to personalize for her and I wanted to find an article that she's written um it's actually very simple all I would do is I would go to Google and or this is what I would be putting in exactly I'd put it in the the go Google search operators remember so it's a site send pulse.com and I would do plus and then I would do and we know that her name is Nastier instead and so that's what I would put into Google so if we go here and we just pop
that in um site oh wait hold on was it nice yeah here we go um so that's what I would do and then you can see here that you know again it looks for within the site who you know whether her name pops up and we do see that and if you click on that you're going to see all the articles that she's written so you can Take your pick at this point you can at this point be like okay well I'm going to look at um uh this one and then read it and you
don't actually have to read it you just need to skim the like So Pro tip here if you want to personalize something just look at the look at the headings and be like okay product cut so this is about everything else new okay well actually we don't want to do that that's like a product update um we might want to do this one Marketing and sales you want to show how to find a Blog sometimes Fe feure updates are not the great the greatest thing to personalize with um okay so with this one you might
look at this and just look at okay get into roller ads monetizing your site and yeah you basically just go through this and do some sort of personalization here um I don't really like this article to be honest but um you can probably go through this and have a look um at all Of this so that's basically how you do it that's how how you find articles anyway and sometimes they have it on their LinkedIn and stuff I know that um nasio doesn't um but that's just a way to personalize it now um yes looking
at social media and author by lines so if we looked at um let's just go to any of these articles first I want to look at her by line whether she has anything there that is interesting um so we don't have anything there but sometimes people Have by lines and they include things like hey um NASA is a is a mom with with five dogs and she likes reading sci-fi or something like that and so sometimes you can latch on to these points of personalization and also add those things in so the key here is
you want to be specific and the easiest way to be specific is if you can't copy and paste this to another email you've done it right um because it shouldn't be copy and pasted so there we go being specific Is about personalization and you can do that with finding articles people write looking at the social media and author by lines and then small things like you know saying that this IND industry is really exciting and things like that when you're talking about the company so there you go that's being specific now second one do you
show value why should they accept your guest post so there's a few ways you can kind of demonstrate this the first one is credentials and Leverage and I know that not everybody has credentials in lever but for those of you who do have it's really great to highlight it right like I would do something like hi NASA um uh you know I I'm Jessica and let's just say as an example and I've been a sales uh manager for the past 20 years working for uh different SAS companies and uh yeah maybe that's why and I
also run um you know and I also run this side or whatever may be so you know when you When just be a oneliner by the way and when you do things like that it can be really powerful and the reason why it's powerful is because if you're reaching out to a you know site like um yeah like a slightly send post where they're about like the Sal CRM and stuff and they see that oh okay just has got 20 years of experience in a niche that we are interested in therefore the articles that they
write or they contribute might be something that's just beyond a Step Beyond what the average person can be doing right another good example is someone who um you know there's a few people in the group where they've got like medical legal background where they can say like hey I've been a yeah I've been a um an audiologist for the past 20 years right so you know that what they're contributing isn't going to be a shallow piece they've actually got these credentials on that Bri right and you might have something like hey I've been A this
for x amount of years something like that where you can quantify always put like the you know don't just be like I'm a sales professional be like I'm a sales professional of x amount of years working for these companies you can also put in Brands and things like that so that's the way to do it and in saying that you don't have to have this right I didn't start out having these things but if you do I'm saying put it in and eventually as you kind of get more guest Posts under your Bel you're able
to kind of put this thing there you can say at the bottom written 50 plus guest post hereo just s Alum right so you can do these little s and I eventually did that but it shouldn't and I would say that it I don't know it definitely does help with like acceptance rates but starting out it's not like a deal breaker you're still going to get guest post I promise you because I did it and I had zero credentials and leverage so um there was That so the second thing is offering something in exchange right
so this is a it's an interesting one and I kind of briefly T touched on this in the last um video as well but obviously if you've got if you're doing a whole bunch of guest posts right like something that can be very attractive is reaching out being like hey um I love to contribute content um in exchange I'll give you a link people love that I've done that a few times and like a lot of and my Campaign rates for those ones um are really actually like really quite High cuz I might be like
hey I've got XYZ type of um uh guest Post in the pipeline I can include you in one of them but I'd love to get a guest Post in return right because a lot of times people accept uh like do like accept guest post guest post from people for free or for money and you know but most of the time for free um so when someone comes out with the offer like hey I'll give you a link It's just like oh okay cool like absolutely let's do it right and I don't recommend offer obviously offering
money because um the good sites wouldn't really accept sponsored kind of post like that but links is something that's quite valuable now if you can't offer links that's okay I didn't start offering links it's quality writing okay and this is why I would say it's quite important that your first few articles yes make them MVP but have one that's Like you do the whole Shang shebang and it looks really good and it's written and you're really proud of it because the thing is the very first thing that people do and espe I I do this
as well is that if someone has pitched me a guest post I'm going to be looking at one any articles that theyve written because I want to be reassured that hey if I do accept a guest post of you I will have to be editing that work and Publishing it and I don't want to do a Lot of work you know like I don't want to accept a trashy guest Po and then look at it and be like I have to change everything or I'm just going to reject it you know so if you are
able to link to articles that you've done um whether that is on your blog or some published elsewhere make sure it's one that you're really proud of all right because they're going to judge based off that and if they judge based of them like okay this person writes good content They know what they're talking about that's what you're offering in exchange cuz people are like oh well Jessica like why would people accept a guest first for me and I'm like you know what you're pitching you're pitching yourself and you're pitching your writing you know so
that's what I'm saying where you know they you know people cuz people are like oh but why would they just accept a guest first on me and get links I'm like yes they get good they're getting Content but more importantly they're wanting to get quality writing and that's what you can offer when you've got nothing else no credentials no leverage no links no money what you can offer is a solid piece of article and that's kind of where I think um that's actually really quite important um you know when you're doing the emails that you
do showcase some of like highlight some of the best articles that you have so that when they are doing a bit of Sing looking at who you are they can see that from a ring perspective that they are not going to have any issues with you when they're working with you so and again people work with people that's easy and um do quality work and that's a that's a really key point there um so with that being said let's kind of go into the third one do you sound genuinely interested this is a yeah so
this is an interesting one right so this is where Tone and kind of compliments come in okay so you do to kiss ass a little bit um so the first thing is you can show your compliments in their writing right so you know instead of and I want you to be again this goes back to point number one of being specific you want to you know I don't want to hear anything like hey I loved your article on this because that's generic it's kind of specific but not really I want you to go beyond that
like hey I really liked your article on The five best uh sales email Outreach templates I actually went um you know especially that point on being on the follow-ups right I'm I'm I'm making this up as I go um especially part on the follow-ups I never realized how important that was and when I started implementing that after reading your article it really changed everything thank you so much youve saved you're like basically my savior you know like that feels good it's like oh okay like My article has helped you with something you know so be
compliment you don't have to be such a kiss ass about it like you know I love this is for me a very in genuine thing to say and it doesn't really sound interesting or you don't even sound interested it just actually seems like a lazy cop out of a compliment so when you're being when you are complimenting you have to be quite genuine about it and yes me making that up is also like you don't have To actually have implemented their followup um you know that follow-up tactic you just need to make it sound like
you've implemented it or be specific to the article um so there's that now the second thing is formal language versus informal language now this not this doesn't really tie into being genuinely interested but it's more so just you know sounding like you or being like the tone right because obviously there's a difference between Sounding really formal and then something that's more casual and informal right so you know I've had people give me like they asked me to review the the templates the email Outreach templates and I look at it and I read it and it
sounds like a corporate email getting sent out and I said to them like hey is this when you read this is is this something that you would say and people are like no I no not really it's a bit more formal but and that's And that's the thing people think you need to be formal but at the end of the day and obviously there's exceptions here but really I don't think there should be really any no actually you know what I take that back there shouldn't be exceptions here um when it comes to email Outreach
you are sending it under your name right you are a person and yes there's a distinct difference between being formal and being respectful you can be respectful And Casual um without being too formal and the thing with formality is that formality creates distance right you're formal to people most of the times that you're not close with and that you're not familiar with right so there's also a trick and tactic here when you're sing a bit more casual it's like we're already friends like I already know you um we're just having a chat and talking so
that's something to be um keep in mind and contractions play A part of like the formal informal language right so things like saying um I do not or you know I cannot in instead of saying I don't right like I don't sound a lot more casual and natural and not like I do not which sounds a bit more formal so just being mindful of the the wording your contractions and your language so that's something um I would be kind of be looking into um so there's that now do you come across as you which actually
kind of ties into the the the Previous Point really so adding your personality and creative spin to it but most importantly being yourself right is this how you want to come across that's probably the first thing right like I think it's one of those things where you know what like if you want to sound formal because that's your brand and you want to come across that way the people that you're reaching out to might be much more formal and stuff then by all means override that last um point that I Talked about being formal and
informal right but what's more important is that this is your brand your words are representation of you come across the way you want to come across I like to come across a bit more casual friendly kind of laughy mey that kind of a thing and that's not for everybody some people are like oh that's too crazy but to be honest it works for me and I would probably just want to with people who are also quite mey and casual and things Like that so um that's kind of really important there read it loud do you
sound like yourself right so read it aloud really just does it sound natural coming across yourself right I kind of use speech Cadence as a way of me looking at a piece of work and really and seeing whether it's authentic to me right so anytime you see me type anything or text anything um like that's things I would basically say I actually got this feedback from one of my team Members who I met in person and it was really funny because he was like oh the way you are on Zoom the way you are in
your stack messages is exactly how you are in person and I'm like great that is exactly what I want you know it's just being authentic to yourself um the first one um not the first one but the third one having a profile FAL in your G Emil seriously put in like you know in your Google account have a a head shot okay and I know some people want to remain a Bit more Anonymous so but I would highly encourage putting a profile photo a head shot because again it just adds to the human element of
it right so what's actually really funny is people are always kind of like oh like how do I sound more human and I'm like well you are human you know and it's a weird thing where people are doing email Outreach and they're like oh like you know and then they just become a different person and I'm like you know That the person that you are emailing is also a human right so just a know we don't have to pretend to be human you just have to be you so one of those things that help with
that barrier of like oh this is just an email is oh this is a person speaking to me emailing me directly um and having that little putting a a face to the the name is also quite important so uh yeah so that's kind of the the fourth point there then the last one quite important would you Respond to it okay and if you weren't why would they like this is kind of self-explanatory but do that check like read the email and be like you know what would I respond to that and if the answers know
then you probably should try something a bit better um so you know you the thing is you want to here you do want to keep it them Centric there's nothing that turns me off more in any single email when I just see me me me me me me me me me uh as in like Them like as in like they're just talking about themselves all the time right and I think this is actually quite interesting because I always say to people if you are to cold approach a stranger at a bar um you know you
can use a dating examp as a dating example right if you're hitting up a girl boy at a bar and you approach them what would you say would you go up to them and be be like hi I'm Jessica this is what I do this is what I like this is what I want From you this is what I'm doing or would you be like hi I'm Jessica I saw you across the room and you caught my eye and things like that like when you approach someone cold you're you're talking about them because they're wondering
like why have you even come up to me and if you start talking about yourself they're going to look at you like you're crazy and the same thing applies to um to this right and I'll give you an example like here was an Email that I got um recently um I get a lot of these all the time and this one's just saying hi hope this email finds you well um you know blah blah blah as a Content writer I'm looking for a guest post I'm well looking to guest post on your site here are
some topics if you look at this I think a lot of people I don't know up to you I mean you know make up your mind for this but I think most people look at this be like oh yeah this is a pretty Good email like they um it's kind of showed insisting they kind of showed like their um what do you call it h let's let's have a look think things like I believe these topics are line they did some pictures looks pretty good um but this is something I want to highlight with you
guys see all the under lines it's I hope I recently I was impressed I'm reaching out to you because I would like this I have experience I believe this I would Love I am particularly interested in I believe these topics we will explore we'll provide Etc like do you see how many eyes there are in this in this kind of message right that's the first thing I see like it's just like about them and I just think it's kind of uh funny there so let's actually just take this um maybe just like the first section
anyway and how and see how I would kind of change this right like let's actually I'll give you an actual example of how You can change this and you people might actually think this is quite hard but it's actually really easy just to switch it way around when it comes to language like language is everything it changes everything and by some simple changes you'll be able to make them more you know them Centric okay so let's take a paragraph by paragraph So the first one here is I would have done something like first of all
I hope this email finds you well I'll remove That it's just redundant um I just it's extra lines I don't really kind of see the point of it I think it's waste of space get rid of it um so I would have said something like um so I've kept the I recently Discovery blog and then instead of saying something like and I was impressed by the I was impressed by the valuable content you provide to your readers I'm reaching out to you today because I would like to contribute a guest post to your blog so
instead of Something like that I would have said something like I recently discovered your blog and it's impresses impressive how much value you provide especially on the topics of X the way you broke down point a in why article gave me a great idea for Zen so see how like there is no eye there it's I love it's impressive impressive how much you how much value you provide right instead of um you know you provide and the way you broke this down this was really kind of great let's Keep going um I would complet completely
remove this line here as a Content writer I have extensive experience because it just I don't really care about that to be honest um it's like I don't really care what your expertise or your unique perspective and things like that could do um to be honest it doesn't really tick me I think you can just pretty much uh eliminate that whole line I think it's actually kind of redundant and then the next section if you are Current accepting guest B I'd get rid of that I'd say something like I'd love to contribute great content if
you're interested um and then I did some research and think these topics will be add an addition to your blog and readers so I would have just done something like this so now if we take this and put it all together I've basically shortened this uh email and basically siloed it into the most important thing I got straight to the point this is the way I Would have restructured this because it pretty much says the exact same thing but and in in saying that it also kind of made it more like you know them Centric
um because the other one was just there was just so many eyes and too much about them I just kind of wanted to get St to the point so that's a a way that you could basically rephrase things um so just that um so yeah obviously would you respond to it is kind of would you even open it right so subject lines Are really important that's the first thing that people see they're like okay well looking at the subject line and seeing yeah basically what they even respond to it right um that's the kind of
the first thing that they seen even more like also even like the first line that you put into the email but not so much um but having a subject line especially if you put their name on it is going to be um quite helpful there so removing redundancies um so I kind of Explain that in the last example but let's give another one so this is an actual um email example that um one of the students uh reach out to me for for a coaching call and I looked at this and um yeah on first
s that this actually might be something where um yeah like it might be quite good so hi contact first name my name is X I want exite called this and this I like J ID so in the between that's the he personalizes and at the end to give you an idea of my Writing style check out site one and site two and I would have just gotten rid of that right you don't need to repeat what you did to start at the end as well so you can remove redundancies and repetitions and things like that
you don't need to reiterate it you either introduce yourself at the start or you introduce yourself at the end try not to re keep reintroducing yourself unless you're doing it a very specific way and the structure is there intention behind Why you are you know basically yeah like you know repeating yourself so there's that and please please please make sure there are no grammar errors I know that some people English isn't their first language you can just basically download grammarly they've got a Chrome extension and you can you know that basically follows you along anywhere
you go like you can be on your Gmail and doing things and grammar will also pop up there so just make sure that there is no Grammar because that would be the first thing that put up because especially if you're contributing like a piece of content right you kind of definitely yeah just don't want to have grammar errors it's not a good look uh so with that let's now talk about putting everything together okay putting it all together let's kind of everything that we've learned from the five kind of checklists we're going to try and
put everything together so the first thing I Do want to talk about is this kind of and I touched on this before but High versus low personalization and finding the sweet spot so obviously you can go all out and really kind of personalize it and send like a really kind of almost stalker kind of uh email but you can also go really kind of low on that spectrum of personalization as well and you kind of can find that balance between what works uh for you right so in terms of Personalization uh the biggest tip I
have for people is look at it as touch points um so the first thing is an article you know complimenting them talking about an article that they've written can be a touch Point talking about their site right a site the company that they worked for they experienc can also be a touch Point their social media right their social media LinkedIn Twitter things like that it's going to show them a bit bit more About their personalities like perhaps other jobs that they've worked out previous roles where they went to school where they're from so you can
also you know relate to things like hi I'm you know hi I'm Jessica and I'm also from Melbourne as well you know um so you can personalize that that way um so uh and yeah uh with that being said um again you can have a template but what you want to do is make it here Dynamic so this is kind of important because again Like what we want to do is be able to have a template um but then you know because you don't want to write every email from scratch right that's going just to
take a lot time even I don't do that I just have a template and I kind of have these kind of dynamic Fields so um yeah so let's just put this one as example right so I've just quickly like mocked up one um you know just a really kind of simple one so you've got subject line and then these are anything that's In bolders basically the dynamic points right so this is just the basic structure and other and apart from that it's just pretty much all those points are going to be personaliz the name topic
my name is this well you know obviously my name that's doesn't have to be dynamic but things like the personalization Point um even X article y article um you know can be a bit different sometimes so um that's just kind of an example template here and We'll kind of uh build on that so let's WR run from scratch so first create a good template so you want to add personality and and make it yours so this is the one that I just kind of showed you guys before so um yeah so here I went and
tried to make it my own so you know let's kind of look at the changes here so subject line name great article and topic so instead I wrote awesome article on this topic awesome is a word I say quite a bit so yep awesome There you go that's the that's kind of where I'm putting in that's showing a bit more of my personality and things like that um so the first one so my name is this for me sounds a bit too formal I prefer just being like Hi I hi hi uh hi Richard I'm
Jessica and I run the side about why I prefer to kind of say something like that now obviously when it comes to the personalization point I I didn't have it in the other one but I would have said something like hey it's Um it's impressive how much value this site provides especially on the topics of XY z um which leads me to why I'm reaching out I love to contribute a well optimized and engaging content to your readers along with being easy fun and stress fre okay actually let's actually look at this point this point
here where you know which leads me to why I'm reaching out I love to contribute content to your readers here are some of the Articles I've written X article y Article um instead here I've said hey along with being easy fun and stress be guaranteed to work with you will receive a very polished article like these ones here XY so I'm saying the same thing it really is I am really saying the same thing but you can see how just a change of language change of language it's showing a bit more personality it's a bit
more fun and that's the way I like to come across right again if you like this one go for it if this is the way You want to come across and this kind of went on to the the the Five Points that I touched on before here um you know if you want to come up a bit more pragmatic bit more form bit more uh yeah like a bit more professional you can definitely do something a bit more pragmatic right but you know if you want to sound a bit like yourself a bit more relaxed
and stuff you can also do that this is just an example you know um so instead of letting me know what you think I say so What do you think it'd be awesome to hear from you um and instead of like you know regards Jessica best Jess so uh completely up to you how you kind of want to do that so that's the first thing just basically going back and writing it the way You' speak that's a that's a that's one way I would do it the second is just chat gbt so I actually had
a play around with this and it was actually pretty quite good so basically you're going to pop into chat To be something like rewrite the following guest post email Outreach template to be more engaging and Casual so um if I go into here let's have a look um yeah I mean let's kind of pop this into into chat gbt so I want to put this in here I'm just going to directly copy and paste that in and then I'm going to pop in the prompt re light and see how that goes y I tried this
out once and it kind of Worked quite well but let's kind of see so I'm going to do something like more engaging and Casual of course this can be dynamic you can say it however you want um and uh yeah that's kind of have a look how this one goes I don't really know how it would go there we go hey name your topic article rocks that's one way to do it um you know I hope this message found you well well i' get rid of that um I stumble upon your article on top ofil
was blown away by the Insights that you shared so this is a bit of a blanket statement but you know to be honest that's a to be fair I did put a little personalization point there there so we can go go of that interestingly they actually uh did the opposite where they actually chat you he actually popped in the personalization point on the front so there you go my name is X and I'm a proud owner of this site where we share why related content that helps people like us I think our Passions align that's
why I'm reaching out to you I love to create some amazing content for your readers check out some of the Articles I've written so there you go did I speak to you let me know cheers Jessica so it's actually quite cool how it's able to kind of recognize and change the uh the language a bit uh of um with with that um well let's actually I mean I'm just kind of curious let's kind of put something like um we can even just use The the next template that I had let's go and have a look
at this one um actually I'm I'm actually quite curious now so I'm just having fun with this now but um you know chat te can be really great with things like that or any kind of AI writing kind of tools you have um reite the following guest post email out which chbl to be more uh professional you can do something like that um let's have a look There so this is what I'm reaching out our team of writers we take pride so there you go I would be honored to contribute to your platform sh actually
so yeah that's you can see they've just made this into a form of tone so there you go like this is a really great way for you to use chat BT so play around with that have fun with that but that's kind of a way that you can interject your own personality and things like that in there so I kind of left that Blank so you can look at that so second thing is want to find personalization points and actually before I kind of move on I am yes so I'm going to be using this
as my um let's have a look yeah basically I'm going to use this as my template and we're going to go and find personalization points and again and we'll put it all together so let's actually do this with um who are we going to do let's do this with George Let's do George I'm going to go find an Article that he wrote from transi fix so if I go into oh okay cool we've got this so site Transit fix to put in your search Google search operators and let's go ahead and look him up I
will also go ahead and open up his LinkedIn profile let's just see if we can find some multiple touch points here that we've got so trans so we can see that actually George has a whole bunch of Articles who's written for transy fix so let's I'm going to pick the one that just Appeals to me b um two M content mention translation web sounds a bit boring um how to Hest I have no idea what any of these things are actually some unique considerations for international SEO I know about International SEO so I will pick
this one um so what I'm going to do is I'm not going to read it I'm basically going to read the introduction so unique considerations for international SEO I'm going to go ahead and look at all the headers so URL Structure region targeting multilingual machine transl ation interesting wrapping up okay cool I pretty much have a sense of the article and here's what I'm going to do so let's kind of fill this up so awesome um article on I would say uh what NE considerations for international SEO and to be honest I'd probably get rid
of the consider unique um just a short and sub awesome article on you Know what twit I would even just awesome tical International SEO hi George I'm Jessica and I run by Jessica LA and I might hyper link that um.com uh I want to just go out where I talk about um all things as okay um it's in pressage how much value Um how much value uh I would do um uh the what was the um transfix trans fix blog provides especially on um especially um with that article you wrote for on internet on uh
unique considerations for international SEO the way you broke down and then so this is kind of the matter the way you broke down Um each point was great especially Point let's go and pick one of them uh let's especially Point um um what do I like the most kind of scre through this um especially on point when you move to just because on region targeting especially your point especially was great especially one on region targeting um it's easy to overlook how the search Volume for specific topics differs uh from each region definitely using definitely adding
that to my checklist for my client there we go that's really easy I'm specific about an article and I didn't have to read the whole thing um I could just look at that and be like okay that's a point that he made and usually you kind of go down towards the bottom Um and you can kind of go kind of go from there right so it's forther especially if that go um I'll just fix it out the grammar right now the way you broke down each point was great it's especially one on reach and targeting
it's easy to overlook how the search Vol Sy each definitely adding that to my checklist for my client which leads me to I'm reaching out I love to conf well optimized and engaging qu readers being Fun da da and then I would probably put an article um articles that I've written that relates to this topic so I might I don't know like just I would do things like um U inter how to do internal Co and then I would hyperlink that right so I'll just do ww.google.com let's actually just do Google um so I would
do it like that just to keep things nice and stinct and you do another one for y article so um Just as an example we'll just do google.com um so yeah and yeah so that's like personal personalizing on the article level now if I wanted to go a step ahead I could also look into George's and I think I said this before like his office bio he's a digital content manager and he if he's not creating content you'll find playing video games the guitar dancing writing novels or impr improvising a comedy skit okay um and
I would do something like This probably um best Jess uh Jess and I might do something like P.S comedy skit improvisation uh I love that do who is your favorite comedian there you go I might do something like that right because then he's going to read this and he's going to be like okay not only has Jessica read my article and provided a specific point Jessica has also looked into my Bio and realized I talked about comedy skit nobody's going to know that except for him right um and so basically um I might even bold
this um you know and that could be a touch point where he might be like hey like that engages them that gives them a not necessary incentive for them to reply but it's going to give them something a conversation start up leaving is very open-ended I'm leaving it engaging where he can also engage with me so basically That's it that's a that's this is an email I would sent um it's actually pretty simple it's really easy and if I to be honest if I had uh you know um you know if I have credentials I
also might I might be like hi I'm just going to run by jessal L and uh and I've been doing SE for five 10 years whatever it may be but I don't haven't so I'm not going to lie but um yeah that's kind of um how you would do that and that's me kind of putting it together so um and yeah so to Finding it personalization points and then putting all together so that's done that's basically how you would send out your initial email and so I hopefully that made sense um I've given you something
to base your template off of and you are feel free to and I know you know to use this but then also use chat Chi to personaliz a template as your own you can change things change things around as well you can go ahead and ask chat to completely change it up and Things that so it's kind completely unique to yours um so there you go that's basically how you can do that now let's go and have a look at the next point which is about follow-ups um so follow-ups is is fun it's um it's
actually quite interesting so follow-ups is really important a lot of people overlook this but a lot of times I never really actually not never I'm not going to say never but um you know what a lot of the acceptance rates For my guest posts and things like that have come from follow-ups whether that's the first followup second followup third followup it has never not that it's never it's rarely does it ever come just from the first email and it makes sense people are busy like people are busy sometimes I do actually get quite good Outreach
emails um but then I read it and I forget about it cuz I might have checked on a Sunday afternoon when I'm stoling on the shopping center and I'm An email addict and I check my emails and I forget about it so if you like sent up the FL email on Tuesday it might it pop up with into my inbox I'm oh yeah um it just it's like a n a reminder for me to check this and follow through with it right so follow-ups are really important and there's a ton of statistics on basically the
the the basically importance of follow-ups um so yeah so I probably I I won't reiterate on that just make sure you have a Followup kind of uh plan in place so the thing with follow-ups as well is get creative okay so I actually kind of thought about this and I wrote an article in it where I was like you know a lot of follow-ups are really Bland and boring and a lot of times it's kind of like this and to be honest this does do the job this has done the job and it does do
the job but you know what you can also be creative with it you can actually kind of get creative with it so Something you might do is you might go that's chat you hey right uh me a creative and funny guest post Outreach follow up template let's just have fun with it um is my inbox broken or did she go me I actually like that I would actually use that um hope this email fancy well and you know just want to read your emails think is cross uh y y y I know how it Goes
with email sometimes so da da da da da or maybe it's the universe tell me I should give up my dreams of being a published writer I hope not in all seriousness I still believe that our collaboration could be great um so what do you say are you ready to make give me a chance and let my me share my writing skills I promise I won't stalk too much if you say yes see I love that this is amazing so you can go ahead and be a bit more creative and use something like That and
know that it's generic right your follow-ups can be as generic as possible just make it a great one make it a creative one right these suffices is creative even better but to be honest actually you know I'm not going to say it's even better in my experience it may have it has some drawbacks I got a bit wild and crazy with some my follow-ups and people didn't like that I sore in them I did swear in my follow-ups um but you know have fun do a bit of testing if You find that these pragmatic one
works go for it if you want to do creative and test some things out you can also do that but um yeah so just have some fun with follow-ups I think they're quite fun um just some things for you to explore so when it comes to follow-ups send as many followers as you want but just make sure you space it out right so you don't want to be sending an email on Monday then the follow up on Tuesday then the follow up on Wednesday then Thursday then Friday then Saturday and then every single day you
definitely don't want to do that people going to get very annoyed and they're probably going to block you they probably might Mark you sp as spam and it's like the last thing that you want so here's a um basically a a template that you can follow when it comes to follow Ops and the one the sequence that I kind of do so day one so day one I mean by like the day that you send out your email right It's done your initial message right so that might be on a Monday so that's what I
mean by day one 2 days later so day three as an in the sequence you have day one then day three is like basically 2 days later you send up your follow up one if there is no response so it's 2 days later then day five right so 2 days after day three but you know so 2 Days Later full up two if no response and by the way make sure that the each full up is slightly different you don't want to Be sending the same followup over and over again you should actually make them
quite different um day 10 follow up so now it's 5 days later after the last followup right so follow up three if no response day 24 2 weeks later now we're doing 2 weeks between the last time we sent them an email so touch points should be spaced out so you're not that annoying right um and then the last one 30 days later and to be honest you can actually keep going with this um true Story I've actually gotten one of my best guest post contributor like Partnerships um where I sent like five follow-up emails
and she just never got back to me and then I I think I said like a like a basically I think like a 6 month was it 6 month or a year it was something crazy something crazy like that and that was when she responded she's like I loved she was she said to me I loved your initial out me email and I saved it in my inbox so that when we Had spaces for a contributor I made um that you were basically the first person I'd reach out to and that actually worked like I
just reminded her again like a year later or 6 months or something like a extensive amount of time so just keep in mind that you just want to keep keep spacing it out each time so um and just do that because you never know maybe a year later from an initial Outreach that you get an opportunity uh I don't think it hurts to Send a follow my email um so there you go uh and you just basically keep your on out to however you might ever do every 30 days or something completely up to you
at that point um I know some people might be a bit scared or like oh what if I come across annoying and d and you know what to be honest the worst thing that's going to happen is they block you and you never know it or two they reach out to like stop and you stop that's just one email in in the sea of Many and you just keep moving on okay so um I you know yeah so basically my personal philosophy here is that if there's no response it's a maybe and I can be
very persistent like that and I always say that and actually one thing I do put in my followup emails is I do like a little at the end where I'm like hey if you don't want to be receiving these emails just reply no give me a reply no and I'll completely stop so I do like try to be resp respectful of People's time um um in that way where if they do get back to me like we not interested I'm going to stop I'm not going to keep persisting and keep nagging them right I only
keep on nagging them or keep sending out follow-up emails if I've never gotten a response um another thing that you'd be mindful of is I wouldn't like after maybe three follow-ups yeah maybe not even maybe even after just the first three four Follow-ups I would make sure that I would keep sending the follow-ups if they're opening it right so you know know with mixb how you can see that they've opened your um you'll be able to see like this um thing where it tells you how many times they've opened it right like if they've never
opened up your email that might flag to me that they've never read it it's not the right email or they're on leave or something I don't I don't know right and the thing Is obviously if they're not opening up your email then it's just like one of those things where there's no point you f up 6 months later because they've never opened it but if they have been reading it then that's a chance that you know they're they they might be responding so I would only do the maybe the fourth and fifth followup if they've
actually opened up their emails so um or you can just set us you can not even think about it and just automate it and And go from there but it is important that if they do say no that you are respect respectful of other people and you do stop so um there's that now let's talk about the next section okay assessment and benchmarking this is actually quite important I mean the first thing that I want you guys think about is well actually before even talk about that rejection is imminent you are going to get rejected
you are going to get cold shouldered you are going to get Nose and that is all part of the process as normal and the quicker you can get over that the better expectation here is you're absolutely going to B basically yeah you you are basically going to get a lot of NOS a lot of no replies and stuff like that and that is normal right so if I'm setting that as an expectation expect that don't expect to actually get responses to your email so when you do get one you feel happy about it um the
the first thing when it comes to Assessing the results of your campaigns and stuff is you want to give a time and volume I've had people where they're like oh Jessica I just sent out a batch of emails 2 days ago um it was only 10 emails and I've got to zero responses I am completely Just DE defeated and look I completely validate your feelings of feeling defeated but I also want to kindly say that hey you've only sent out out the email to days ago with no follow-ups and it was only 10 emails Right
you need to give it time and volume some people reply a week eight later some people reply on the spot right it's a bit different but usually people reply a bit later until your follow-ups and you're going to need volume right 10 emails isn't going to cut it come back to me after 50 emails you know and always say there's content as well be like Oh I'm not getting traffic well publish 50 articles and then come back to me and let's talk About it if you're still not getting any traffic um so give a time
of volume this is important this applies to content it also applies to emails and Outreach right so set that as your expectation bar give it some time at least 2 weeks and give it about 50 emails there you go um so okay well now the 30 here but 50 is like 30 to 50 is a good bench mark it depends on what you're testing as well but typically I found I always say to people 50 but 30 can be good as well to Kind of test it just kind of depends see how it works for
you um actually to be honest depending on different type of Outreach you're doing if you're doing a bit more less personalized do more do more give it more volume if you're doing quite really personalized stuff then I would say 30 is kind of a good way but 30 minimum um it's not helpful to compare yourself to other people's data so another question I get so many asked so many times is Jessica what was your response right what was your acceptance rate what was um what's the standard how many emails should I be sending if I
want to do 20 guest posts and things like that and the thing is it's actually not helpful to be asking me that or to compare yourself to me or any other people and I say this for a number of reasons first of all Niche the reality is if you're in the SAS marketing business Niche your acceptance rate or your conversion rates Whatever you call it is going to be a lot higher than it would be if you in the wellness space the reason why is because guest posting is just a very common thing in SAS
marketing it's like you you have to do you have to get back bling or you die right whereas when in when you're in like the fitness uh space or Wellness or like lifestyle it's actually not that common right so for you getting a 1% conversion in lifestyle might be really really really good Whereas for SASS and marketing might be really really low so again so in that case like when I when I have people who are in like the lifestyle nich like oh like how are you getting so many conversions and stuff I'm like well
it's just my Niche well at least one part of it is my Niche right so this is something you want to be be mindful of that when you are trying like when you see other people's successes when it comes to outreach and stuff just keep in Mind that every Niche is different and the stand as a benchmark is going to be very different the second is um method okay I'm going to use this like very real example um when I was uh when I was starting out and doing Outreach and stuff I was actually working
with somebody who was also in the course um he knows who it is uh where we were doing guest post we were like you know back then I was like the first like 100 students like link exchange and stuff That wasn't really in the picture and stuff but I was working with him and we were both getting like we were both in the same Niche we were both getting like five to six guest post per week uh that were 70 plus Dr and we were just like basically exchanging links and stuff with with each other
and it was really interesting because we were getting like if you looked at it just like that okay Jessica and this guy they're both getting five or six guest posts same Caliber of guest posts in the same need awesome but here was what was actually quite interesting and different I was sending about anywhere from 10 to 15 emails per week where was he was sending like well over 100 to 200 every single week our methods were completely different he did the whole scraping method where he just did a whole spray approach was just like okay
shotgun approach a whole bunch of sites sent out as many automat emails as I can and go From him and he yeah had a lot of success of that to be honest and for me I did highly targeted highly personalized um emails and list building and I kind of did yeah did that so when you look at it like that you can you know in a sense say oh Jessica was more successful because her conversion rates were much higher in like the 30 40 50% uh whereas his was kind of like you know in like
the yeah like basically like the like the not even oh yeah like like 1% 2% that kind of a thing um but to be honest when you look at the I I look at the outcomes if you look at the outcomes we were both getting the same outcome regardless of the method we were both doing the same outcomes and that was what matters right that's what matters so that's something to improve it that's something important sorry to to kind of really note so the best way is to improve and Benchmark against yourself that's the best
way you can assess and Benchmark so what I mean by that is okay let's just say that I've sent out 50 emails this week and let's just say I got a conversion rate of uh of five well let's not do 5% that's a tricky number to work with 10% this is a no five people got back to me and said yes so one week cool I sent out 50 emails and I got a 10% conversion rate I'm just throwing examples here like that's also not very common but uh 10% I got five guest posts awesome
right um and then if My goal was like okay every single month I want to do 20 guest posts then for me it's like okay if I send 50 emails and get five guest Post in a week that means I need to send 200 emails in a any month because basically my conversion rates are 10% um oh wait sorry that no so that's didn't add up there oh yeah no no sorry that didn't work up so anyway so 20 guest posts in a month that would mean I need to send 200 emails in every month
to get what I want the outcome the Goal that I have so that's the best way to do it right and so you might be like okay well if that's the case I just need to send out 200 emails to get what I want right or you can be like you know okay cool this is basically my Benchmark at the moment where I have a 10% version but I actually wanted send less emails and be more targeted so that means you would have to improve your skill a bit right you be like okay well I
might spend more time running these emails Personalizing it and less and uh yeah and hopefully get my conversion rates up so I can send less emails right so you can choose how you want to go about that right and again it can be on the other end right I me sending out 100 emails I'm getting about a yeah well me sending out 100 emails I get a 5% conversion that's five guest BS right that means in any given month I probably have to to get 20 guest BS I probably have to send out uh uh
yeah 400 emails to get 20 Guest Bo so again the most helpful way is to improve and Benchmark against yourself so yeah so basically verse engineer your goals and what you have to do to get there this is really important this is where you're really going to try hard to ignore the noise and other people's successes because they're great but sometimes I do find that people just get really into their heads and stuff and to be honest the only way you can approve is just improving against Yourself and nobody else because other people aren't your
competition they've got different niches they've got different skill sets you can only focus on what you're doing sticking on your own lane and improve based off that so that's uh assessment and benchmarking now let's talk about pitching topics okay so this one is uh yeah I mean it's it's actually not that hard to be um but let's kind of go through this so you want to do this After um or sending or getting a response so you don't want to put in a pitch in your initial email because a lot of times it just you
basically spend a lot of time yeah like I mean you just spend a lot of time pitching right like I don't think it's worth spending like 5 to 10 minutes pitching a topic and some people take much longer into an email that may never get responded because in might abouts people are not interested it's not the right person Etc like you Just don't do it don't waste your time only do the pictures after you have um after you've uh yeah after they've gone a response and like oh yeah we're interested what are you thinking things
like that so and a way to do it is once they get back to you they might be like hey yeah we're interested um what did you want to write for us what did you want to contribute maybe they say something like that the first thing I would do is ask them for their content Calendars or any topics they want to see so this actually um so instead of starting from scratch you're you have something to go off of right so you can just be you know and this actually works like 90% of the time
where you're like oh yeah um yeah like you know before I make my pictures actually um was there anything in your content calendar that you would maybe want me to write or any topics that you were focusing on or prioritizing that way when I um send you Some pictures I can kind of make sure that they're in alignment with your content calendar this does a few things first of all it just gives you Clarity on you know gives you somewhere to go off of when it comes to making those pictures and a second is that
it shows that you care it's a weird thing where it's like oh you know oh you're asking us it shows that you're kind of caring and this can you know suddenly maybe lead into more guest work perhaps guest Post uh guest post um more content work um maybe even monetization opportunities um so uh yeah so that's something that's um important there but sometimes they might go to you oh not really I'm just making any pictures okay so and if they do that here's what we're going to do HFS content Gap analysis that's uh yeah kind
of the the best thing to do um but we also have but I also know that the content Gap analysis is not in the current free vers or not the free Version but the light plan on at but I will show that to you for anybody who does have the legacy plan so what I would do is I'm going to what I'm going to do I'm going to let's just do transi fix as an example so if we go to transi fix the first thing I'm going to do is I'm going to look at the
organic um competitors so that is the way I like to kind of do this this isn't always perfect the content Gap analysis um using ATS um but it works most of the Time so that's kind of have a look at this so let's look at organic competitors and see how this goes um all right cool so here we've got all these different kind of domains so I want to have a look at yeah so I'm going to go and pick a few of these things um one way to do it is actually just opening this
up and making sure they're competitors so I might just that doesn't look English but I might just pick a few of these and localization that sounds Like a competitor website trans later I probably wouldn't do motion Point motion Point looks weird um localize yep I do want that one and uh what's this yeah phrase okay cool let's just pick these ones so um oh actually let's actually reopen these ones um maybe smartling as well I kind of look at the keyword overlap as well um translation business I mean I guess so we'll kind of go
with that um if I go Into let's have a look look if I go into content Gap now what's what I'm going to do is I'm going to enter in these competitor domains um oops try to not transy fix sorry uh we're going to go put in this one and Pop That in localize we're going to put in smartling um what was the last one did it oh wait oops was it phase.com we can add more as well but what we're going to do is basically yeah go for these domains and what this is going
to Do is you're going to put at least one of the targets and yeah so what we're going to do is show keywords for these competitors that Transit fix doesn't rank for um so this is a good way to do it when you're finding a pitch based of a keyword um so we're going to give this some time to do its own thing so transation versus interpretation that could be something International SEO um Um I mean yeah I mean there's a few K there I mean when you look at this just look at think about
like the type of article you might want to be writing right so International SEO sounds like something quite interesting so I would actually and this is now what we're going to do is check to make sure that they haven't written this article yet or written an article like this and how we do that is we basically go back into um using Google search operator again we're Going to go and see any articles that contain International SEO so International International SEO guide for marketers so yeah basically they've kind of already got things on International SEO so
that's not really something I would um be pitching let's keep having a look um there's a lot of translation stuff maybe I we shouldn't have put in the translation one but let's have a look um translation versus Interpretation that has to do with localization I guess so if we go to here okay interesting I mean yeah interesting I mean they've got like one little section is translation versus interpretation um but that could be something um it's you know so a pitch that we might actually do here is something like yeah um the yeah so one
thing we could do here Is basically an article in Translation versus interpretation and why this matters for localization something like that um you know so that could be something or just yeah basically well to be honest if we actually look at the um actual keyword we're going to find the search intent here quite easily but um yeah translation versus interpretation how do they differ so that's basically what I would be doing so this is actually one pitch that I would make Translation versus interpretation and so yeah with that you can actually do things like filtering
so you might be like you actually might just like exclude anything that has translate translate transation you might just actually get rid of anything cuz maybe you don't want to write it um so if I do that and just click enter let's have a look what we get Global strategy that's Interesting or Market entry strategy so these sound like guest posty type of guest post so if we do Global strategy let's actually just have a look whether they've got any articles on on that Global strategy with a global so this is localization strategy this is
strategies for International Business yeah this is another one I would do Global strategy right so that's another pitch I would do and by the way when I'm doing pictures I Probably do something like um you know um I would do something like go I would picture like this like here are my pictures uh one keyword Global strategy um but uh yeah so basically pop this in and then I'm just going to look at the search intent uh so what is go will show you with types an example um okay cool so basically I would Probably
do something like um how to create a global strategy for your business in 2023 um and I might suggest alternative titles like um five ways uh XX ways to create a glob strateg G for your company something like that so I suggest um some titles and that's really all it needs and if you want you can just uh you can write a small description um but that's one things and I would typically always give about well depending two to three pictures right if you really can't find it in do two if you are able to
find like yeah like three things then definitely do three so uh so here are my pictures um based on a comp uh competitor content Gap analysis so you can say things like that it just impresses people I think shows that you put in some work and effort so I would do that um what else would I do I would um yes so Global strategy I would Do I might even do let's have a look um I would probably do something like um what was the other one that we saw Market entry strategy like let's do
that one as well um cool nothing on that we might actually even talk about a market entry strategy that makes sense if you're doing localization you're expanding out to different countries there should be a probably a market entry strategy so easy done we've got another one and you basically kind of uh Do the same thing right do a screenshot um suggest some titles and then let them pick and bonus tip if you want to depending on what your strategy is you can also say um uh hey um uh here are my pictures I can write
one or all of them if you want and sometimes people have gten back to said yes you can write all of them but then obviously you're locked into a guest post of writing it um but then you know um that just gives you an option as well but anyway so that's kind Of how you do some pictures that's the first method now in the event that you don't have the HFS um content Gap analysis tool um you could use chat gvg and this is actually I tested it once I haven't tested it again but I
think this is actually quite cool uh something we can do so what what I would do is I would take this and I'm going to go to chat TBT and I'm going to go ahead and say pitch 3 blog okay of these let's do this chat Gbt for the site trans [Music] effect. and include a small description of the article maybe let's let's do something that okay that was nice and fast so um yeah that's kind of uh I don't like this actually I don't like this well at least this look different from what I
originally had did but let's let's kind of do a better Prompt okay let's do another one pitch three blog article topics um each topic should be based on on a keyword provide the topic title and a small description let's kind of do this for the site Transit fix.com page3 blog article each should be based on a keyword yeah let's let's go with something like this first Okay so we've got things like Global content strategy adile localization so Ji obviously doesn't know what a good keyword is it's just going to kind of give you something to
work off of and I think this is actually quite cool um so let's have a look agile localization God no idea what that means but let's pop it into our keyword Explorer and see how that goes um okay not necessarily a great keyword because there's not really much volume to it but is something you can do um you know that's the first thing I do is just have A look at that and then I'd look at whether this has been covered uh or not agile localization um no not covered there we go agile localization I
would actually just pitch that as well um yes keywords aren't that great but to be honest um we don't have to really be too picky sometimes unless they've given specific requirement sometimes people are completely fine with that and this already gives you a title um you can you Know chat back to chat gbt and tell it to give it something else but it also tells you what this article will be about and this article will explore how this this this um let's look at Global content strategy very interesting um and Pop That in cool uh
better keyword 3 volume 40 that's another one let's have a look at whether it has been done yet uh no not at all there we go so actually this has worked surprisingly Well like I am very actually impressed translation memory that is interesting as well no idea what that means but we'll figure it out um even better translator memory so um yeah I don't know if it's necessarily related I might just look more into it um but it was actually very surprising what I was very impressed with was that it was able to understand what
transfix like that site was about and then suggest topics that are very yeah pretty much related to Their blog and their tools and stuff so um and how yeah so I mean I probably wouldn't do this this sounds a bit more technical but these ones pretty cool there we go that's done and actually you know what I would do is I will also pop in this back into the slides because this pitch obviously isn't great for the side x pitch three blog there we go that is basically how you would do PCT of it and
if you um now That I've done it a few times I would actually recommend method 2 I think it's actually a better way method one seems a bit more redundant now so there you go we've got a nice alternative for pitching topics um all right so uh oh actually that's quickly kind of changed up but that's basically how I would do um that and let's add in a little full stop there and we'll kind of keep going with it so um okay well we'll do this another Day but um yeah let's go so the pitch
keyword Focus that's important isn't on their blog yet and I've showed you guys basically how to essentially do that and actually this one I forgot to say but EAS the links to your content right so you actually might add in an extra um prompt here where it's like um follow site pit three blog articles artical topics each topic should be based on a keyword provide the topic title in a small description uh make Sure it relates to SEO so I might actually put that you know cuz I might it might be for a we where
you know I've got a site on on um on SEO um make sure it's also related to SEO so that at least then if the topics that are being pitched I can also kind of Link back to my site so uh cool so it's giving me some stuff there and you can kind of go go ahead with that um all right so that is pitching topics it's actually very simple I it doesn't need To be that complex and again with chat gbt you should not have no excuse like this should be a very easy process
um so there we go and obviously make sure that uh that what you're pitching you can actually write about um peaching topics there we go now let's talk about getting guidelines so first of all when it comes to getting guidelines is ask because they would typically have something and the guidelines are going to include things like links that you allowed what Format you should send on and all of these things right so um there's kind of that so basically just ask now what if they don't provide or have any guidelines sometimes rarely but sometimes they're
like oh like we don't really have any guidelines here is just oh yeah just make sure that it's sent to Google doc maybe they say something like that some they don't have anything it happens right um first of all here's like a general or best practice like the Standards of what I would be doing um when you are in this situation first of all submit as a Google doc just makes it easy for sharing collaboration editing Google doc um optimize article for a keyword so even better show to screenshot of your surface school so just
again do it as though you were writing an article for your site um obviously put yourself in the position more of like as if you were working for the company that you are guest posting For the site you're guest posting for but you want to make sure you optimize it it doesn't have to be 90 plus optimized if you want to you can make it really optimized like 80 plus but 70 plus I think is good enough look towards articles they have published to get a sense for T sty and length this is important sometimes
you actually want to adhere to what they already have so one thing a big tip and trick that I have is basically I yeah I basically scroll Through perhaps the the person I've personalized like I'm reaching out to I might look at their articles and look at their tone and language because obviously if I'm able to mimic that as close as closely as I can then I'm going to be able to it's more likely that that guest post will be accepted and so um I'm going to actually just give you an example if I do
George let's go back to George again our friend George if I'm looking at this What I'm looking at is okay all right cool I've just had a look at this and here's what I'm gathering already from George one he liking statistics and so far of these two articles his introductions are pragmatic and they always so ends in a exclamation mark so that's already what I'm pick up for introduction so if I'm wunning introduction I'm going to make sure I adhere to that secondly I'm noticing is that all the headers are in are Capitalized so I'm
going to make sure that when I'm writing the guest post I'm capitalizing it things like that I'm noticing in terms of images he's got some generic images like this right so in that sense I'm going to put in some generic images okay usually I don't you know it just depend depending on the side and stuff like I don't typically do um oh translation memory isn't that the one of the pictures that's interesting huh Sorry watch me get distracted anyway um what I was about to say was that yeah so um depending sometimes there are companies
where like like oh you know we we don't don't put in images if it's stock images and this these are stock images kind of here so I would in a sense if I'm seeing that George is putting it on then I'm going to put in some images because it seems like there's quite a few um but in saying that it's also seems quite branded to be Honest so you might actually make sure that's more branded as well you might make some things on canva up to you um and yeah we've got some things here and
then wrapping up so and a pragmatic introduction but these are just some of the things right like what paying attention to when it comes to guidelines and stuff so there's that um as many internal links as possible right so you want to you again pretend that you are um you are the head of content at uh at The guest post that you're writing for and you want to internal link to their articles right like you know if you're writing an article for your own site you make sure that things are all internal linked same concept
for when you're doing a guest boys make sure you inter the links and 3 plus is a good good number um promote their product sof where is possible right um it doesn't need to be anything fancy like if I was writing this article International SEO It could just be a one sentence at the end like you know give um whether you're starting out give us um give trans fix a try uh you know things like that so just understand a tool a bit you don't have to put a full CTA um unless you're familiar with
the tool and things like that but you just do a little small plugin whether that's in the article or whether that is towards the end uh end of the yeah basically towards the end so um just do a small CTA doesn't need to Be anything too crazy um but just kind of promote it where possible um put an author's by at the end of a head shop so when you are something in a Google doc just basically do it author's bu right so just basically pop in your a picture of yourself and then a a
paragraph um of of who you are and what you do um and again as simple as something like this what you can do as well and what I recommend is cuz sometimes they allow sometimes they don't but basically when You're putting the at uh the bio you can make like your site or whatever a do follow link okay so just highlight it put it in a link and be like hi you know you can say something like um Jessica La is a Content marketer at by Jessica LA and then y yada yada and then what
you can do is go ahead and just basically um uh put in your put in your link that kind of thing so you can do that and then obviously add in a picture There at the bottom author's violin so that's what you're going to do so uh yeah basically these are General guidelines that you should adere to just based off all the GU post have done this is typically what they look for um and it's also a gry gateway to present something where it's really quite polished and and things like that so there we go
now how do I know how many links I'm allowed in article the million dooll question okay so first of all if They haven't supplied any guidelines around backlinks your best bet is to email them asking specifically about their backlink requirements so a lot of the times when they are giving you their guidelines they're going to be something like hey we only allow three do follow links and they might have some requirements there you know obviously what's given is that it has to be naturally and contextually relevant uh but apart from that you can also yeah
But some some people have like some companies have requirements where it's like you can't link to anything that's under 40 plus Dr whatever it may be so just adhere to that now you know if they haven't supplied anything just email them right um I know people have said nothing like people just going of like okay they said nothing I'll probably just cram in as many backlinks as I can and the guest Po got published and there was zero backlinks in there and it can Be really simple you can say something just like hey just wondering
uh whether you had any requirements when it came to back Lings and sometimes they do they may be like oh yeah um we don't really have a requirement just make sure it's relevant sometimes they say that or maybe oh you're allowed to to back one in your article one your author's peline so it just depends sometimes they're different sometimes they miss it but um you just do it ask it doesn't really Hurt to ask um so is that and yeah so really I've found that people generally have something to say and if they say they
don't have set back links you can just move on so this is important you don't want to submit an article and get nothing out of it whether there is money or links right if they're like oh no we don't accept back links then why are you writing the guest first four just move on um it is what it is so and saying that on another way includes looking at Their published guest post on their site to get an indicator of how many Duo links are in them so this is uh yeah this is kind of
like a pro tip where it's like okay if you don't want to ask and i' always recommend asking anyway to be honest but one thing you can do is basically look at the guest posst and just be like hm okay how many backlinks did that person get and so obviously when we were reverse engineering reverse engineering El form we saw that for Transfix I think there was like three links or something like or two links in an article so we can probably assume that maybe their guidelines are maybe two The Three Links or something so
this is again assumptions but again I I kind of yeah like I just kind of wouldn't take it up to that chance I would actually just email them so I can get things in writing what they allow and what they don't allow um and that's that now let's talk about writing the guest Post um this is pretty self-expanding first of all get it done as soon as you can obviously the sooner you can get it to them the sooner they can edit it and the sooner you can be published uh um how I guess the
question is how quickly do you want the link so there's that so writing a guest post is no different to writing an article for your own site right so again it's just the same kind of a thing you want to make sure it's um Surfer keyword optimized you want to Make sure it's everything's nice and Polished grammarly checked and things like that you just in fact you should be even better than anything you've WR on your site just really try to impress them so my personal philosophy again submit the guest guest post ever because one
there's just well actually before I get there for first of all seriously just go all out do the optimization call to actions out text things like that um and the reason why is because I have had People ask me to be freelance writers this way and collaborate long term so if they like my writing they might be like hey we'd love to pay you as a freelance writer awesome I get paid if you're not looking down that route they might be like oh you know we'd love you for you to contribute more often so you
might actually be a regular contributor for a highd site and you can trade links that way right so either way it's just WR a good piece of content these people who Are editors head of content they know what good content looks like and how much effort you put into it and if they recognize that they're going to more likely most of the time anyway um yeah just give you more opportuni to write for them whether it's paid whether it's more guest posts whether it's collaborations things like that um I talk more about this in Phase
11 where basically how I was able to monetize a lot of the things the skills that I Learned and a lot of them came from writing really great guest posts I made sure that all of my guest posts were really great because a lot of people then reached out to me just finding me for my guest post and stuff so uh there you go that's right in the guest post and again you can use Surfer use Surfer sorry not you can use but use Surfer you can use Jasper whatever it may be just get a
rhythm right there's not really an exact sign not that there's exact Science but you know the only that's different is you you just want to pretend like you're um you're a writer for this site and obviously when you're putting things in you're trying the only that's different when it compared to writing for your own site is obviously you're maybe promoting their product if they're a SAS company or anything like that but if they're not like if they're just a blog or something then you might not even have to worry about that so There you go
that's uh that's Friday the guest first and obviously if they've got any specific guidelines that you have to adhere to that's also a bit different so that's writing the guest post now Pro tip um usually you can get a link in your off those by line so I just mentioned that but it doesn't always have to be to your homepage so um I I've been sneaky sometimes and instead of saying and I've done so instead of doing um this link here where I'm like okay Well this is to my homepage um I would do something
like Jessica is a Content marketer and then where content marketer is linked to say an article and best content marketer tools because they're like oh we allowed to guess uh your link any link you want in your office by line but it doesn't have to always be your homepage because you I don't really we don't really get any value when it comes to getting a link to the homepage but we get a lot of value when it comes to well More value anyway um when it's linked to specific articles so this is a way a
sneaky way you can do it um I haven't really had any instances where things were removed um but that's kind of a way or you can yeah so this is one way you can do it so now let's talk about submission submitting the guest post once you're done triple check everything according to the guidelines you want to you basically don't want them to edit Anything you want them you want it so Flawless where they're like they look at it they read it call no edits done because obviously you just want to ex um you basically
just want toel accelerate that process of you getting that guest post published so your link is live earlier right so just triple check everything um running for grammarly that's really important self-explanatory treat it as your own uh blog um make sure that your or your links partner Links are in place and make sense obviously don't forget to add in your links um but more importantly make sure that any links that you're adding that they can textually make sense you don't want the editors to remove it and if you don't want them to remove it you
want to make sure that is as natural and contextually as possible where they're not like oh this is a bit of a weird random L um because otherwise they would just remove them right so just kind of Pop it all in there so what that means is not overly promotional um no affiliate links obviously and make sure it's relevant now email them with the guest post of the required uh format so sometimes I've had I've had companies that are like oh please submit it in a word doc right or a zip file with all the
images it's bizarre sometimes they do that we like oh please attach the images separately in a zip file and submited a word doc right or some people Are like I'll just submit the G do completely all in one so just depends depending on their guidelines um yeah but make sure you are submitting it in the required format now getting them published we're at the last stretch here uh when it comes to getting them published so the reality is once you've submitted it and they've approved it they're like okay this is great we're going to publish
it the guest post is outside your control at this point right After you made the edits um and whatever not it's up to the edit time to edit your work and get it published right so sometimes I've had it's crazy like I've had guest posts where they sub they basically publish it like 3 months later because that's just their content calendar it's it was it's like it's bizarre so it's hard you just you can ask them for an estimated time or when they'll get it published you should actually ask them actually but you can't Really
control whether it gets published tomorrow next week or 3 months later so that's kind of a small little downside or unpredictability when it comes to guest po to speed up the process there are some things you can do first is make sure again that you have done the best to follow guidelines so edits are minimal right like if you think about the edits in back and forth time that might just add an extra week to when things get um published addressing edits Or feedback ASAP right obviously the quicker you can edit um you know basically
edit anything they've given you feedback on the quicker that they can push that to their content calendar um ask for an estimated publication dat doesn't really hurt to ask that way you don't have to keep chasing up right so you can be like okay well cool they said they'll publish it a month later I won't nag them for the full month I know what to expect and then if it's not published On that date I might then follow do a followup email so there's that um so if they don't give you an estimated publication date
nudge one or two times a week until it's published just keep nudging they're not giving you anything just keep nudging here and there don't be too annoying right um you know just kind of and don't do it every second day once twice a week should be fine um in saying that what if my article goes live and my links unpublished so sometimes This is like the dreaded thing of guest posting people have where it's like oh okay um my link my article is live but my links aren't in there they removed my links what happens
some just happens but don't panic because there's a few things we can do first is to check their gu guidelines regarding links and make sure you've adhere to it right sometimes they may have removed it because it wasn't appropriate so if you have put in something that's maybe a bit too Promotional a bit of a stretch not too relevant um they might have just removed it right and maybe that's your link maybe that's your partner's link and they didn't accept it maybe it's a competitor link right sometimes it just they just remove it cuz they
just don't think that yeah it adheres to the guidelines um so in saying that email them thank you for the time and just mention that your link isn't there um and I've never had an editor not help With this now in saying that if you like so obviously if you check the guidelines and you realize that you've breached some sort of uh yeah some sort of requirement that they had then will probably make sense that your link isn't live but if you looked at it triple checked it and you're like okay well my link was
contextually relevant it meet their requirements I don't know why they removed it right that's when I would email them just thank them for the time And just ask just be like hey the link that I was promised wasn't here you know what's going on and this is actually something that happened to me I basically said uh I went back to a I went back to an editor I was like hi I saw you in this and I just I saw him this Facebook group so I just kind of thought I'd share that and I was
like hey just emailing because I noticed my article is published thank you so much for that however I did notice that my One link that I was allowed was removed I know that managing all the content can be crazy um I'm sure that you know the effort it takes to create content of that caliber so I would really appreciate it if you can get my link added in return if the link isn't suitable just let me know I'd be more than happy to sear suggest a more appropriate one let me know cheers Jessica so there
you go like it can be a very simple email right and basically um The guy got back to me was like oh yep okay Co what was the link I showed him the link and he just published it so sometimes they forget right is the humans as well so doesn't hurt to ask um again I've never really had it not help with this and if they don't help with that or they ghost you and ignore you sometimes you just have to take um take a take your losses and move on but it's just so rare
so rare that that this would happen so um there that um in say That how do I know if my links I do follow let's kind of talk about it so let's go to an article and let's just see if links are do follow or or not um and it's actually quite easy so if I go to here let's go find that guest post again L form there we go I would actually let go for the step go to the article highlight the link right click select inspect inspect inspect and things like no opener are
fine as long as there is no Follow then it will be always we do for link let's put that to practice so let's just say that this was an I'm Ian and this is article I've published um so first of all I would look at here so I see global expansion and I'm looking at my bottom left of my screen you can see it's transfix oh actually that's transi fix so we don't want that we want something to L form let's have a look um okay L form this is a Blog to L form so
we know that this is L so what I'd do is I would highlight it um just like that I am going to right click and I'm going to select inspect when that opens up and what we're going to get here is basically the source code but what you're looking at is this highlight SE section here so we have this the ATS and here is the um here is the article Target equals blank real equals no opener so you're looking at the real part the real equals if it says no follow it means it's no follow
Anything else in there no opener things like that it doesn't really matter it's a do follow so this here is a do follow link the only time it's not a du follow link is when it has specifically no follow okay so we know that this is a that's how you basically inspect do follow links um that's how you do it um all right so that is kind of it um okay um I just realized we finished but basically yeah that is how you go from reaching out to a or emailing uh your First email your
initial email to a head of content editor whoever it may be and then all the way through from follow BL up getting things you know peaching getting things published and things like that um hopefully that all helped you guys a bit more with how to do guest posting step by step but I think this is a good comprehensive guy for you guys just to understand a bit more about how to do things step by step and with that being said I will see you in the next Video Hello everybody welcome to this video where Colin
and I are going to be covering everything about hiring we're particularly going to focus on when you when you're going to hire and who your first hire should be and all that stuff so with that being said let's go into cover and yeah basically see what we're going to cover in this video so here's what we're going to cover owner versus operator so this is a quite an important mindset and Colin has talked about this Before but we'll dive more into de detail with that uh the delegation mindset right and how we should be getting
out of this whole we do everything and you know letting people kind of also do basically yeah take a bit of a load off you right uh when to Outsource this is pretty important right um you know when should you make your first hire that's always a million dooll question with that being said Colin I'm going to hand it over to you to talk About owner versus operator let's go okay so what is an operator well operators react and respond to others wants and needs they are reactive firefighters they are stuck in the weed of
the business each and every day so everyone starts as an operator but a key thing to understand is that it's okay being an operator is the natural cycle of starting your blogging business in any kind of Entrepreneurship Endeavor at all operations are the bulk of the Beginning strategy cool all that stuff is fantastic but operations are what actually gets you from zero to one so that is an operator but if you're watching this video you've already gone down the track a little bit you've already been with us a little while you've already made some money
you've got moving things are happening and then you have to kind of pivot to next which is the owner mindset so what is an owner owner sit above the business so Physically above mentally above strategically above calm cool collected making strategic strategic decisions that Define the value of the business that brings to the market and the world so you have to be thinking there's I call it there's there I call it the owner's box so if you know Sports most of the owners watch the game from the top box like the above the stadium like
looking down at all the fans and the crowd and all the players in the field And the court and that is how the owner they're thinking strategically seeing a bird's eye view of the whole business and that's how you need to become once you start hiring people you need to obviously still have operations and an operator mind but you have to pull that hat off put on the owner hat and then you have to step into that role because the only way to scale is with the owner mindset now like I said being both is
required at first you need to literally Have both you have to go from hat to hat so before you have an before you have an understanding of all areas of your business you should be both competence is required before delegating cash FL is lifeo of any business there's a key sentence here that we have competence is required before delegating not Mastery not excellence and not shittiness huge difference like if me or Jessica or anyone were to hire someone if we were shitty at the task or shitty at the Thing we don't even know what's good
so if we hire them they're going to be just as shitty as we are or they're going to be just as good or just as great or just as competent whatever you are they are they're a reflection of you the entire team our entire team Jessica Eddie Chris all the coaches everybody they're reflection of my skill level Point Blank there are people better than me but there's definitely no one below me that's for sure so that is what you want To have go ahead yeah I mean taking it back to the analogy you said colon
about being an owner right you'll find that actually in a lot of like sports cases like coaches like the the coaches who are training like the the team they're typically are ex players as well so that I thought that was actually a really quite an interesting observation the weeds they're operators they know that they know they're they're physically in the trenches and they're mentally that's What they've always on so that is where the transition so like I said she has here being an owner is a skill this is a skill that all successful business owners
develop it's one thing to once you do it's one thing to do it once but becoming that person at their core is the owner the leader the driver of the business is a skill that anyone can develop with practice it takes reps the only way is with reps if you don't get reps in you'll never get it so owner Skills are hiring getting burned on a hire hiring someone who you need to fire hiring people and they're doing not as good as you but they're like kind of as is good and you need to train
them and work with them that is the owner mindset and the other flip of that is letting things go letting details go if I gave a about every little thing we had to do I'd get nothing done it's like sometimes you got to just let them do it and if it's not perfect it's okay Because they'll get there if you let them grow and you let them have opportunities so that's just the difference of the mindsets and it's something to revisit or always ask in the group about this because this is kind of like what
we wanted to put in the program was like it's not just about blogging it's like yeah that's kind of like how the like the bills get paid and like kind of how makes it work but really we're teaching how to build like Real businesses which could evolve into YouTube content products agency whatever the thing is this is kind of just the foundation and these principles I've learned apply to every facet of your business so that we keep rocking there so yeah actually before we move on I think one of the most important things we want
to emphasize here is that you can't just watch the course and be like okay cool um I'm going to hire develop to design my site I'm going to go ahead And get a writer to watch this and do it for me I'm going to get someone else to do the keyboard research you know I mean without you having done anything because again like H said it's just one of those things where you don't even know what is good quality and what isn't right you're letting other people run the business for you and that's not what
you want do you actually want to be running and dictating the strategy and where things go and telling people what to do in the Direction they should be taking but then getting out of the weeds of actually doing those things because you know and to be able to understand the strategy you need to be be able to understand how to do things and how it's done right and I learned this the hard way so this is not like I'm speaking from a place of Excellence here I was like I this up more times than you
can think is like oh like I don't know want to I don't know how to do cure you know what It let them do it horrible idea it's like once I got burned a dozen times or maybe two dozen times I'm like okay you know I maybe should learn these skills myself before being lazy or going back to what's comfortable which a lot of you watching are going to go back to what's comfortable in this transition and we've all done it like all of our c can I can pinpoint where every one of our coaches
and everyone of the team where their comfort zones are and know like ah if Left to their own devices they're going to go back to what's comfortable in how they do content how they talk to students how they do their own blog how they do their own and everyone has those and you just have to find your own of like not to revert to what's comfortable as you're making the transition to thinking like an owner now some of you this will as a fair warning to me it's very natural because I'm way less good at
like like focusing I'm like Way more like bouncing over the walls and talk and calls and meetings and Jessica like she she's similar to me in this more organized but she's similar to me and and she sees how I interact with the team that's easier for me it's more natural some of you love to just bunker down for 12 hours on the computer so that might be a little harder for you to transition from operator to owner not impossible but you might find a little more resistance in this this brain Shifting yeah and we're going
to talk about it yeah basically next in delegation mindset yep so de develop competency yourself for so business owners especially online ones want toate the things they are either don't want to do or don't know how to do this's a huge problem so developing master in every area is not the goal but if you don't know the task you want you want done how can you hold some responsible accountable this is Exactly what I said in the first slide is like you physically can't know what's good if you don't know like I've learned this like
I thought about what if we expand it into a software product like take the blog engine and build a software product that's a pro solves a problem that all the students have like okay that could make a shitload money that could be awesome that could be super cool for all the students then I'm like I don't know anything about code Like I don't if someone said here's the code I'd be like does it work great like that's not what a product guy would be like whoa whoa whoa hold on that's like you're way ahead of
the game here there so many checks and balances need to be in here before you just launch a software product live into the world and sell it and that falls into the category of like I don't even have the skill yet but if I take the lessons from this business oh I have competency in hiring In keyword research in blogging in writing in getting the content live in rankings in affiliate marketing and monetization okay so I can hire some of these things out which we've done but that is really understanding too is the one thing
you can keep this point up but one thing I want to add is like a big thing is the a you don't want to do it so there's a big thing that like in Internet businesses we like immediately want to delegate because it seem Sounds boring or it's like too like it's like ah that sounds complicated like I don't want to do that like like ah like with WordPress stuff for us it's like oh I don't just n someone else do that you can but you should really learn at yourself the basics first so you
know what's good enough um and then as we go to the next Point you're not the best the belief that you can do every task in your business better than everyone else is an utter lie and complete Just because you're the owner doesn't make you the most skilled 100% there's no way I am the worst at most things on the team I'm we have many people that are significantly better than me at most things for a reason if I don't want clones of myself I want people that are better than me if I clone myself
we're truly cuz no the bills will never get paid we'll never have anything organized there's going to be no calendars there'll be no Organization and misspelling across the board so we want to avoid stuff like that that is really key so um if you identifi as a perfectionist this will be more difficult for you obviously and I don't so it's not as much for me but I know we have a lot like Eddie in the group is is the best but he is a perfectionist at his core oh man that that man wants everything perfectly
done before it ships he wants the post right the page right the all the dialed In perfectly before it goes live awesome but that's going to really slow you down when you're trying to scale yeah and this is something I struggle with and I know a lot of people in the group struggle with this right and it's one of those things where some people like oh like I like for me as an example I come from a literary background like I used to write pros and like all that and I remember starting out in blog
writing and I'm like this is awful like I do not want my name under this at all but the reality is the writing is different and you're not just go like yeah it's it's one it's a different type of thing and two you're not going to be the best at it right like I only learned this and let go of this when I started hiring people and I was like holy like you did way better than I thought you would in fact it's better than what I do so I'm like okay cool and that was
liberating but also quite scary but it It is a funny thing where we are a little or a bit narcissistic sometimes when it comes to being like Perfection like oh I can't hire because I'm the best at and I have to micromanage and sometimes it's if you find the right people it's not always going to to kind of be the case and I guess that kind of leads into like the next point right um yeah col them so exactly delegation needs to be done slowly your blog is not a Silicon Valley startup it's not a
race It's a marathon and this is true for all online businesses is that I've seen many do this the wrong way uh some friends of mine and some people from a distance is they they they think because oh it's going viral it's working it's this they're getting a lot of affiliate Revenue whatever they're going to treat it like a business it's going to be sold or acquired for $40 million or they're going to do I'm like that's not your blog your blog is built for you it's the Brand of you it's for you to build
compound in your life to get to 10K 20 30 40 and above whether it's with blogging adding YouTube adding other things on but it's not made to be this thing that's just like a cash sucking machine it should be running at 80 plus percent margins at every day no exceptions a minimum like that's the point of it not to just suck cash and bleed you dry and be this stress thing so don't do it too too quickly I always Say and it got from mentor of Mind basically once you'll let yourself get fat but delegate
until you hit muscle then come back a little bit so cut all the fat of your of your day and your schedule as soon as you hit the muscle get a little bit back so take a little bit you don't want to get too too lean to where your your day-to-day is almost nothing and then you're everything is you're spending a ton of money your energy your stress and it's so dependent On things working don't put yourself in that situation from our experience just go slow yep and the last thing which is my favorite thing
people are what make successful companies products Brands and names are nothing without the people behind them and this is so true so the BGE team the whole thing the brand it's just the name the logo is just some thing we threw together like none of this matters like the product is Especially in this Bas and like we're essentially all of our businesses are are content-based businesses like the products are blog posts the products are YouTube videos the products are courses the products are people talking to people in groups like it's all people so that is
matter so when you hire hire slowly hire correctly and hopefully you don't have to fire so just going to test this for the team at time at recording uh the team is is the same people for Years and no one person has had to lead the team over the course of two years and we've just added people that fit and are cool and do well what they do and there's a ton of trust like I don't have to micromanage that a single person and that's awesome because that's what happens when you go slow delegate properly
and get the right people on the bus that's like the the big thing when you learn delegation is don't just delegate for the sake of it like Have the right person be doing it do it for the right reasons and that builds the right people and gets them on the board on the bus so yeah I mean it's unbelievable the team at BG just how one how lean it is and just how amazing every single individual in the team is it's not like having you know 50 people and some of them just do or aren't
the right fit and do small tasks it's like everybody in the team has a dedicated kind of role and it adds To the team right you don't need like a 50 100 uh people to help you you only need just kind of a a set few who are just really good at what they do and that's basically yeah kind of what BG is a team like I was actually very surprised when I uh kind of joined and I joined like about I don't know like nine months ago or something and it was like holy you
only have like three people on the team it's like Adam you and like someone else it's like Jesus How and it's still small so it's like we still only have a handful of people and it's like you know when you especially your online business or your blog or any kind of education business you don't really need 40 people like that that's I think that's a complete disaster like people can do multiple things people are fully capable humans of doing more than one task and when you hire people which we're going to talk about what the
first Hire is realize that you you want I call them full stack you want full stack people you don't want them to just have like they can only do this one thing if all conditions are perfect like you don't want to poet that's like just can't even brush their teeth like you do not want that you want more not a jack of all trades it's full stack it's a very different work because full stack means they can do a lot of stuff and do it well yep um yeah with that being said Let's talk about
when do you actually Outsource and make that first hire and things like that so you need to have a process first for your blog post Outreach post post uploading or anything else so you can't this comes back to like you have to be ready like we talked about a couple slides ago is you need to have whether it's video documented or physically like Google Document Google Docs document of what to Do or whatever you want to do I don't care if it's a son it doesn't matter you need to have and Jessica could help with
that or asking the group what people are doing you have to have these things documented and down before you just bring someone in if you bring someone into a house of cards it is a huge problem unless they are in the organizer like you're hiring them to set the structure set the system but if you're not which you likely aren't you need to Have that already dialed in so Jessica you can speak on this because you you've done this way more than me I I mean really I will play Devil's advoca and I will say
the only exception to this is probably like a virtual assistant or WordPress technical developer at the start like one of the biggest things where people get stuck when it like when you're an absolute newbie and you're starting out in this world of of blogging is setting up their sites and I Had the same issue like I come from a technical background and when I was building my side and I was using this like whole different like uh like theme builder at the time I was just running into so many bugs where I would spend about
an hour or two hours troubleshooting like I could troubleshoot it but it was cos me an hour two hours and I was like I don't want to do this anymore so I ended up going to upw work I hired this guy I'm Like hey you know WordPress you know elementa cool here's a bug here's what I want it to look like can you fix it five minutes and it was done and I just paid $15 for it I was like holy like I don't need to spend an hour or two hours myself doing this right
um everything else like the blog post the Outreach and stuff you absolutely need to know before you can delegate and train someone because these are high skill and high leverage activities things like Technical development there are going to be like a 100 people so much better for you especially if you don't come from a technical background where you can really actually just hire without having a process cuz it's very technical things right with your word person SL and some people just aren't very like technically tuned into those things and I don't blame you and if
that's the main reason why you're not progressing head in your journey this is the like this is what I Highly recommend to like everybody so um yeah that's that's kind of that take the next three sub points keep going take the next three um all right so then yeah so basically it's more so yeah again I start off with hiring the least important task right so it's things like the feature images like I don't know how long it takes for you guys to upload your post but it takes me like about an hour and I
well actually an hour if I'm talking for it cuz I made an entire Training video for my being like here's how to upload a post and it took me an hour I didn't actually realize it took me that long until I made that video and I was like holy every time I upload something takes me an hour you know what I mean like and it's like like yeah like these are one it's it's not like it's least important it's more so least skilled where it's like I can just like I don't that people don't need
skills to do this and I can Basically just go ahead and do like basically like hire someone Outsource this to someone else things like sourcing images right like they're pretty basic stuff you just to find like a researcher ba um research requires for posts and stuff so these are really things that are yeah like you can really kind of easily Outsource this um and then afterwards the next thing you're going to want to Outsource are things like yeah writing the Articles Themselves right the first drafts it's things like Outreach help you know like the contact
hunting the list building the email Outreach and then the sending the emails and then guest post management stuff right there are things where you know when you do it it probably drives you insane because there's a lot going on and therefore when you are Ing and you can't really expect to have that high like that hire first right you want to think of things That you're doing daytoday right now and then slowely build up on like who you're hiring next right and you want to also think about it as what are the things where it's
requires me a very minimal time to train somebody such as like you know uploading a post right but really high leverage task and afterwards When Things become a bit more complicated like how do you train somebody to send out emails or write emails or build out the list that's when you can invest Heavily more time in in these people um and in these hiring and in these hires right and obviously what goes with all of this is the process I personally actually just like doing Loom videos like it's the way I learn and I think
it's just the best way to learn so sometimes writing manuals can take a lot of time but if you just L your loom video and you're like hey well this is how I write the emails this is how I upload a post this is how I do contact Hunting and people can step like go along step by step and it's probably actually how you guys learn in in this course as well we do things step by step it's the best way to of learn and if you want to you can write documentation for it but
you just have to look at it as an investment you do the video Once that's your process done it's Evergreen if you have to fire that person that's cool because the next person you hire you give them that same video um so once you Have that it like the hiring process becomes really quite easy but yeah again before you even hire you do have to make these kind of like have these processes down exactly how to do things um and yeah anyway so final thing to Outsource it's all of right you can get to a
point where you Outsource everything I personally haven't gotten to that point and to be honest I don't know if you can Outsource everything like would you I have I do know agencies so a bit Different to blogs where they've hired like a CEO to like replace everything and they just pay them like like a percentage of like the revenue that they get plus um you know plus their salary so I think that's very interesting and I'd love to get to that point where it's like oh cool I have I pay someone really handsomely to run
everything and be outside of it but to be Hest I don't think I want to ever do that colum what are your thoughts on that yeah so so This so yeah there is a place that could it totally happen like we kind of have that with adam.com and we have that with like you know blog with engine uh uh the programs and all our education stuff um Adam's pretty much removed from all the day-to-day of everything uh but that's because he likes that so like we have the the systems in place because he that's like
a natural tendency where I would be bored out of my skull like I don't know what I would do with my day Like I already get bored which in was shocking to some people like so it it really comes down to like if you love the game of growing a business just keep playing the game don't try to remove yourself entirely now you should be able to should be able you shouldn't be a bottleneck but you should always have like if oh I'm remove from everything well then you should spend all of your waking seconds
of focused on the strategy and what's the next level That's it what's the next level leveling up your character your mindset your skills your network all if you have the business day-to-day covered you should be spending all of your money and time doing that that's what I would do so that's like the next level of it but yeah you but there's always things like for example keyword research is so utterly important you can train somebody like but it's there's such a strategic element where it's like the keywords you Pick is the vision of the site
like that's the next iteration of it so yeah it's like some of it's tactical but the key the the the next sub Niche you're going to go into that's like a high level strategic decision not a little a VA told you oh here's a low competition keyword no no that's not what we're talking about we're talking about oh what are the next thousand posts what's the next million dollars like these are big big questions um so yeah that that's Where you know you guys can R yourself but you want to have be around for that
that's interesting because I think um because I remember people asking like oh like how do I Outsource keyword research and I remember saying and I back then when I said I knew it was true but I don't know if it is now but I was like Adam has outsourced everything but probably one thing and that's keyword research because that is literally the strategy and vision again um Colin put a Perfectly like the vision of your if you give that to somebody else it's no longer your business it is no longer your side like no we
don't do every like waking second of it but we review everything and we strategize with everything and every step of the way for that because and that's like for us that's like also like YouTube videos as well like we don't just make the video like we talk about the video like make sure this is the right one to make with Content make sure this is the right direction in terms of the next 50 like it's not just random so yeah really good point yeah so with that being said um this is an interesting one um
that Colin I to let you take this one the time dilemma the time dilemma Our advice do you treat this like a business reinvest money that you make bring them all up and then I'll break them down yeah however if you're working a full-time job and are willing to invest a portion Of your income that's also an option the reality is that we're always fighting time in our lives money in this case buys you more time you still need to have competency in all areas before you Outsource them so let's break this down in an
Ideal World you well there's two types of people there's one that is making a small or like no small to medium income and they're kind of just kind of scraping by I've been there no hard feelings it's all good that if that Is you you likely have more time than money and if you do you need to invest your time if you don't have time or money that's the time you have to like just like toughen up and push through because it sucks but sometimes you don't have money and you don't have time but you
have to make time that means me less sleep less thing less whatever cut out whatever your thing is if you drink stop drinking if you smoke stop smoking like these little things that You could eat up time just remove them and you need to carve it out if you really really want it you'll carve it out it's tough advice but it's the truth second one if you are have like a really good day job like a great nino5 like say you're making six figures multiple six figures whatever things are really good you don't have more
you have more money than time you need to get competent at the skills then really leverage all the money you make and treat this thing as a Zero business meaning if you make five grand affiliate commissions all five grand should go back in if you can like have a stable job at the side same thing all five grand backend all 10 all 20 all 30 until you get where that thing is a machine like an Unstoppable machine then you can start to quit the day thing or whatever your situation is but that's my advice to
you because the F the more money you invest and the more time and strategy you can spend on it the faster You'll grow like the less you need the money to pay your bills the faster you're going to grow that's true in every business which is why um like startups like Silicon Valley startups in the states what we do typically here is and if you're American you you get this they everyone in Silicon Valley has really really really high salaries that's for a reason so they don't do any side projects they don't all their bills
are covered they Have a really good quality of life and they stick with the same job for five years 60 hours a week and there's thousands of those people for one company it they oh why do they make so much money that's why because they don't they're they're just the company has a mission and they're just trying to get all as many full-time human beings as they possibly can and that's why so that is how a how to treat a business just keep reinvesting into for this case Could be writing links web design whatever whatever
the thing is that makes sense for you depends oh yeah there's actually a another strategic reason why You' probably want to invest a lot of your money back into the business and this is not tax advice so where I'm not giving tax advice here but in saying that we're not uh professional CPAs yes yes so just a disclaimer here but the thing is you as a soul Trader or whatever it may be called wherever You're from right that's probably how you're starting out you only get taxed on the profit that you make so let's just
say as every country sure you're not wrong that's every country on Earth so yeah like if you get if you made $5,000 right and then you spent that $5,000 on writers investing into your blog again you get tax $ zero for the $5,000 because on paper it looks like nothing you made no profit right but you know but if you keep it you get tax for It right and the last thing we want to do is give our money to the government so the thing is when you're starting out until it makes sense to be
you know paying yourself more and more like the more like and you have to VI view it as an investment right every time you invest into your writers or a person Outreach and stuff that's just going to compound over time and I really do look at like yeah investing in writers writing for your blog as an investment Right it's really kind of no different than putting into the stock market and hedging your bet bets and stuff um so yeah so there is kind of the you know check for your accountant but there is also a
tax benefit here when you are turning all your profits into expenses and then um basically getting tax on it especially when you're starting out so uh that's also something to kind of and also know your money thermostat so like I live by a motto that's like not common It's like it I'll make it back like that's not most people like I'm cool to spend money on stuff I'm cool to invest money on in people and things doesn't bother me like cool I've been broke I don't really fear that I'll figure it out and make it
back it's all good if that's not you realize that if you are very conservative with money and you always have it and you like that and not that it's a bad thing if you like that and you want to live that way don't Don't go against that like don't just throw money around at a problem just to buy back your time I would do that but maybe not you so just think of that in like I optimize everything like from cleaners to haircuts everything is optimized and I don't care what it costs I just want
the time back I could care less I'll make it back that's the motto but if that's not your motto remember that so just the key thing to like as you hire I find that that that Transition is the scariest thing for anyone who's like even if you're making like 50 Grand or Grand a year with the business it's it's the path to a million in any business and then 10 million or 20 or 30 is the humans behind it so you have to do it at some point but that first one or the first two
is always scary because it's like I made this money now I have to give this money to someone else to do something else and if it's your first time doing it it freaks The out of you because it's like this is my money and I now it's their money yeah but if you start treating it as it like in the first thing it is a business it's not your money it's the business's money it is not your money to spend on it is the business's money that is the that flip will help you oh well
I'm only spending like 20 grand on something it's like well you probably won't spend 20 grand in your personal life but you spend 20 grand in the Business yeah all day long yeah like I look at the credit card statement for the business and I'm like whatever the bill is like I don't even think about it I look at mine and it's like a certain amount I'm like ah what the hell did I do I'm like why did I do that like and it's it's this the the number is like half the size sometimes a
quarter of the size and I'm still like oh and it's like oh it's because of the the wiring of like oh this is for the Business to grow the business not to me to spend the money that's already taxed so that mindset shift is big and that that that's a long explanation if you don't get that it's no big deal but the reason why that might click with some of you is like that mindset shift is big and it applies Outsourcing directly so yeah um It's actually kind of funny because I like I make so
much more money than I ever did working at like a startup and everything but I pay myself So much less cuz my mindset is just oh this is the business's money I actually feel guilty for taking stuff out for me like I need to pay my bills so I take out like just the bare minimum and I basically everything else I just think of as that oh like this is the business money like everything just gets reinvested back into it and like I yeah and I pretty much put myself in that way and that's actually
really great because I'm not spending my the business's money Or taking money out and spending on because if I think of it as my money I would just be spending on like I literally would just be like mindlessly spending it and like not even worry about it but when you shift that mindset as well you are actually a lot more mindful of where that money is going even though on payer it is all yours right but if you think of it like that um and then think about the people on your team people you have
to pay Things you want to do with it um it becomes less well yeah like you're basically a lot more smarter with money so I want everyone here to just take a breath and this is going to be part one of this video so in the next video what we're going to do is break down and we'll have Jessica break down the step by step for how to hire your first writer how to do it lean and how to do it right the first thing is the issue with a Players we're going to be talking
about how it works when it comes to hiring lean uh we're also going to be talking about the task involved and how to hire writers the lean way and also how to remove yourself from the dayto day and what that kind of looks like so with that being said let's go ahead and start to talk about the issue with a players now you're probably wondering is what what's the issue with a players that we all want them and and look no doubt About it a players are great they're fantastic you absolutely want these people on
your team um the thing about a players is that they've got experience they get results they know what they're doing and they do it really well the only problem um is that it'll cost you okay no doubt about it with a players they're good for a reason people want them and therefore they're going to actually charge just quite a lot and when you are starting out it's not Always feasible to be paying $200 $3 $100 for a single article right like um you know especially when I was starting out as well like I was starting
out and I wasn't making any money mind you for like the first kind of a month I was starting when I first made my hire but I did have some money aside uh where for my day job I was willing to invest you know certain amount every month to get things going get the hiring process going but um like it was definitely Nowhere near2 200 $300 us uh for just one article right and when you are going to be hiring somebody you do want them to have a not like a tangible result in your processes
right which means writing more than one article uh it means writing four or five articles and things like that it means you know having someone to up upload your post but obviously isn't going to cost you $1,000 plus a month for that so um we're going to talk about how you can hire the way I Do where you kind of start off a bit slow and we'll kind of yeah kind of go from that so here's how it works this method of hiring is only going to work when you have the time to invest in
people people at least that's the way I found right and the thing is you're not going to find a players okay you're not going to find a players but you are going to find potential a players who with time training and feedback can become that perfect team a Player for you right so the way this works is obviously you need to have high time investment and when you add that with potential but lower price lower budget a players you get a players later right so they kind of not a players now but you know when
you recognize some certain skills um and things about these kind of potential a players these maybe B players you might call them um with some time some training feedback from your end you're going to be able to turn Them into a gun and Powerhouse and I've done this where yeah I mean I'll talk about it but I've definitely done this where I've hired people who you know I yeah they just charge not that much and I've like gotten them to a point where they are kind of like my perfect uh writer so to speak so
let's talk about like the tasks kind of involved here so first when it comes to who you're going to hire the tasks that you're going to Outsource and things like that you want To think of kind of like high leverage low cost tasks and I kind of talked about this in the previous video of Colin right so what are simple things that you spend too much time doing or gives you an headache right and so the very first thing I can think of is things like uploading my articles it's things like dealing with hosting it's
things like technical issues bugs how do I get this plugin to work how do I you know know oh my God my head is not Showing rightly why is this image box towards the bottom on my side like there's just so many things that comes with when it comes the building at your side that you probably want would run into I'm a really technical servy like technically servy person and even when I started out there was just there was just so many bugs that I was trying to get through where it would take me an
hour or 2 hours of research and playing around to get it resolved and it just Yeah I mean it took time away from what is important when it comes to building an online business and especially your site and that is actually just getting content out there and starting to do link building to an extent right but mainly content and so when you're spending hours and hours on just doing all of these technical things it can really be a big drainer and the the solution to this really is you can pay someone for as low as
$5 to $10 an hour To get these things sorted and that was personally on my end for my experience my very first high and I swear to God it was like from day like before my launch obviously because I uh I needed help with like the development side of things I hired somebody to help me get things done and he has to been working with me ever since then we're kind of like approaching the like we're like a year and a half of working together so um there's that the second thing that I can Kind
of think about is uh list building right so list building is something where you know you can pay somebody $50 to $100 to help you build list for sites right the way we teacher reverse engineering things like that when I started doing Outreach that was actually one of the second things that I outsourced apart from uploading articles and things like that right like this is something where it just takes a lot of time reverse engineering sides but it's Actually quite a tedious task that can be absolutely outsourced with the right videos so this was kind
of like two things where I just thought it's yeah really really high leverage things that you're probably doing but it just doesn't actually cost that much for you to Outsource it and these are the price range that I found to be yeah pretty much quite uh reasonable for these tasks so these are things where you can basically Outsource them straight away In terms of regarding where you're at like the WordPress developer someone uploading your post definitely something you can do like pretty much straight away um list building obviously towards um towards the the part when
you are doing your Outreach but you do want to make sure that obviously you are list building first building competence in that first before you're you know Outsourcing that whereas with the WordPress things like that you don't Need to so uh with that being said let's talk about hiring righteous so this is probably where a lot of your apart from perhaps WordPress developers and things like that your first hire is probably going to be a writer right that's something that takes a little time whether it's for guest post whether it is for your sites and
things like that it takes a lot of time and we always need more and more content there's a never ending list of content to write And some of us aren't writers some of us don't have the time and some of us maybe not even don't even have the budget to be able to hire these really great writers right I know some people who are just paying money for writers and then spending an insane amount of time editing and they're like why I do even hire writ in the first place so let's talk about how to
hire these leanly and find the right writers and the way I do it anyway so when it comes to writers It's a bit trickier and there's often a trial and error process when it comes to selecting the right writers and knowing whether a writer is high quality especially those within your price range or budget right so at this time at this time like all my writers I pay between Z like 25 cents to 50 cents a word for and I charge $600 for clients for their work right so basically for a 2,000w article I'm paying
anywhere between $50 to um $50 to oh let's let's do the the math Sprite at the moment I kind of yeah $50 to $100 for an article for 2,000w article and I charge $600 for a client to receive that word so think just let that stink in for me like that is kind of anywhere between I mean the margins are high I don't know the number on the top of my head but it is high but but definitely when they first started writing with me their work was not worth $600 in the market I could
not take their article and then give it to a Client and be happy with it i' would have to pretty much make edits for for pretty much everything so the what I'm trying to St here is that you can train and teach and give feedback to these writers who don't actually pay that that I'd actually like this is what they've charged me by the way it's not like I've negotiated a lower price this is basically their rate and and I've just given them what they want and what I charge to my client is you know
my own Business but I have helped them grow to a point where the level of their writing is worth $600 in this case here so that's something where that's the way I've approached things right where I didn't I couldn't afford to pay $200 for an article but I could afford to pay $50 for an article starting out right and now I've got them to a point where their level of writing is really they are a players in in my eyes so there's that now let's talk about the qualities that I look for when it comes
to writers this is very very subjective and very different to everybody but in my experience and I've hired a lot of writers for my clients for myself even like right now I have about nine yeah nine content writers that I manage across my clients and and my own side so like I have teams of content writers and I've some of them have stayed for a year year and a half some of them I've and I fired a lot as well so actually not a Lot I think I've only fired like two or three people two
or three people I just didn't find they were a good fit um but generally I've been pretty lucky with my writers I don't know lucky or I know what I'm looking for but I don't know you you guys can make that um you guys can kind of take it for what it is and uh yeah so here are the qualities I look for the first one someone who takes on and implements feedback really really highly important and I'll go into into The next slides why these are the qualities I look for someone with good research
skills someone with good English you know I can ignore things like perhaps grammar and stylistic choices tools can fix that but someone just inherently with a good grasp of the English language someone who follows instruction that's uh that's really important and someone who is proactive and someone Keen to learn and grow now notice that all of those qualities are Things that are hard to teach or can't be teach not you not that can't be teach it is just really really hard to teach so they SE are kind of the qualities that I'm kind of looking
for it might be not what you expect when it comes to you know hiring writers but I've just found that this is like the checklist and things that I'm yeah basically that's that's provided me with the best writers and I will also tell you guys how to test for these things as well so let's Talk about that or talk about why these qualities are important so I can teach someone to write more engaging and concise content through grammar and sentence structure right these things can be taught but I can't teach someone who doesn't have good
English right if like you inherently um don't have good English and you don't um yeah like you know and you just you can't teach that you can't teach good English there is a difference between stylism and like Whether this person is writing in a way that you like and a difference between good English and a good grasp of the English language the written language so to speak so does that I can teach someone who on how to do article research for topics that they aren't famili familiar with but I can't teach them if they don't
have good research skills in the first place this is also quite important right like again like the way people research is very Different right I just need to know that they have good research skills and that they are Discerning when they are doing research right maybe they don't do it exactly the way that they wanted them they want them to at the start and fair enough everybody has their own process but I can teach that I can teach them how I want them to do a research and what they're looking for right but if they
just lack that inherent research skill it's going to really really hard To work with with that writer I can give someone the instructions and steps to follow and I absolutely do I have a process for everything that I do when it comes to writing right I can give them everything the Loom videos the the written documents like everything all all of that but I can't teach them to follow instructions if you don't have that if they don't have that attention to detail and they can't follow instructions and it's beyond me then I I Can't teach
them to do that and it'll be a very frustrating experience working with them and I've had to do that like where I've had people like hey very clearly I'm like submit things in a Google doc and they submit things in a word doc or like hey make this the S like the the the header or whatever be and they give me something completely different without any explanation it's like did you read the instructions like did you do you even care right so well Actually I think if it comes down to the root of it whether
they care enough to to follow instructions all right um and I can give them the the feedback resources an environment for people to develop their skills but I can't that make them want to grow right like whether somebody wants to improve their skills and get better you can really tell them right and I can give them everything the environment the feedback resources for them to up skill all the Time but if they don't want to themselves then I can't make them do that you know what I mean um it's like well what's that analogy like
you can lead the horse to to the water but you can't make them drink so this is really important to me because I'm not wanting someone to join the team and just stay at that level I want them to grow and get better over time so these are are kind of the reasons why and why I look for these qualities so let's continue How do you test these things because they they're quite Whimsical they're quite not philosophical but they're quite PR like high concept High principle but again it's a trial and error process but I
do have a process for like basically testing out these qualities and sometimes they're not always accurate but I get a good enough gauge to let them into the company and be like okay let's do a few let's let's do a few articles or a month of working Together and then reassess afterwards okay so someone who takes on an implements feedback how do I test that first I get them to write an article uh pretty pretty selfic surg I basically get them to write an article and after they write the article I'll read it and I'll
give them detailed and specific feedback for them to work on right um so this is really kind of important here and then afterwards I'll give them another article and see if they Implement that feedback so just to give you guys an idea of what that feedback looks like here's like a this is a feedback that I gave to a writer so I give them General feedback I'll give them what they did well and then what to work on next and I'm very specific so for this one as an example I'm saying here make the reasoning
the why your points start more consumer orientated rather than business orientated um and of course this depend is dependent on The article in context here's an article example and my notion comments for notes and breakdown of of what I'm referring to specifically in their article so I I have that um the next thing I want them to work on is simplifying the readability of their language your writing is um on the end of being slightly verose with interrupting sentence structures and complex sentences that can make it less easier to read and I give them here
is what Interrupting sentence structure looks like this is what you've been doing here is the Hemingway editor like something that they can work on so I give them something very specific where they can read that and be like okay in my next article I'm going to work on these points because that's what Jessica said um to work on right and it's easy like if they stop in the next article and you can see that they've still well and you you have to gauge whether they try right Right you can if you can see that they
made an effort to avoid these things and improve on things like that's someone where okay cool they have taken on feedback and implemented it maybe it's not perfect I'm not looking for a Perfection I'm looking for whether they cared enough to look at the feedback and then make that effort to implement it so that's uh really quite important there so someone with good research skills this is how I test them I give them People a topic they aren't super familiar with like I would sometimes give Riders just like yeah just kind of like random topics
but like I have no idea about this right then I'll give them some context like maybe the angle of an article even resource for how to research and ask them to write a detailed artical outline because I just want to see if I give them something they don't know how would they approach this in terms of good research skills Like in in terms of researching so I played around with this where sometimes when I'm testing out writers I don't even go ahead and give them a trial article to like hire writers I basically be like
hey I'm I basically give them a research task because if I can see the way that they research and create an outline I can pretty much already see the thinking process and here is basically an example of what a detailed article outline is where I give them the Topic and then this is a writer that's gone back to me I was like okay here are a proposed outline and you can see that it's very specific like here is the title here's the goal here are my research notes Here is the title here is the the
next header what I'm going to put in there what I'm putting in the intro so you can see that right and so this is something where I sometimes pay $5 to $10 instead of paying for a full article which can cost you $50 plus I Pay them to do a research Tas $5 to $10 um and when I read this it's basically like reading an article for me where I'm like I already see where they're going with this and they are either a good fit or not a good fit when it comes to research so
this is um another way that I test uh writers someone with good English right obviously this is a bit harder to test but usually if I can barely get through their writing samples or portfolios I skip the candidate you Know it's like if I look at your writing in your portfolio no matter what the genre or Niche is like I've had I've hir writers where their only experience is in like travel or food Niche and I enjoy reading their food and travel Niche like articles I'm like this is great nothing to do with what I
want but I'm like I can see they English and I can see that they're a good writer so therefore I i' I like giving people a chance based of their good English so there's that Someone who follows instructions right so obviously so for someone to follow instructions you need to First provide a detailed task document and obviously if you had you know watched the previous video you have to obviously have that process in place and so this should kind of be a self-explanatory on like the process of how they write and whether they follow that
so like I seriously have like a whole onboarding flow for writing trials where um you know so if People submit things in like the wrong formats Miss certain things I would flag that and I would think about whether this is a non-negotiable or not right whether you know and so here's kind of like a a little sample of like one of my um writing onboarding flows where you know like sometimes if people miss something in CU this is a lot of information sometimes if people miss something in content style where maybe they forgot to use
um use uh Contractions or things like that okay I can Overlook that but if they're not following like the basics such as again like handing like submitting things in the right in the right format or following the the timelines or looking at what I've written then it's going to be a deal breaker for me so there's that now um someone who's proactive right this is again kind of a bit hard to test but you know do they take initiatives that's one of the first things I'm Looking for like do they do things first that they
weren't asked to do right and this is something you kind of observe over time or at the start and I'll give you an example of that so my very first hire gave me Solutions in this cover letter so remember I said that my very first high was basically helping me fix an a WordPress element of bug so you can see here this was the I just actually looked at this is my exact um uh job post and it was posted like two years Ago um so I need help on a bug design fix on one
page design on elementa here's the project details Max 1 hour fix bug whatever it may be so that was the task and I said it for a fix F $5 it was like I just needed someone to do one thing and then I had um it was really interesting I had um so my WordPress developer now he I don't know if you guys have used upw work or not but basically you have profiles people can like apply for your job and you'll see Things like oh like this person's like a five star they get all
they they have like so many reviews and and things like that and jobs completed and things like that like success rates and stuff so I got a lot of those where it's like a lot of people were like oh like you know just great reviews done a lot of tasks things like that and I went for but then I went to the bottom and then I saw this cou and this guy had zero reviews just went on he didn't even have like a like A like a profile photo like it just looked very dodgy but
then I read what was in his cover letter and this is what he says hi Jessica it looks like the problem is caused by the server cache do you have any plugins installed if so clear it and check however if this doesn't work there might be another issue like server exhaustion in this case we can clear the save drafts transient and junk data don't wor if you feel confused if you know let me take Care of the issue if you know this is something where it's still an issue I love this I hired him because
I from all the cover letters I saw he was the only one who was proactive he took the initiative and be like hey up front here are the solutions for you to try on your own if they don't work let me know and I can deal with it for you and I I love that approach and it was a RIS I was kind of like well do I let like someone who has no proven records and experience Of doing any jobs um you know access to my WordPress um or do I like some more experienced
ones but I ended up picking him because I he was the only one who went back to me and gave me Solutions you know and then after and it felt like you really cared about me and uh not me specifically but From My Sight and about the issue and that has been a risk that has not I mean it's a very small risk anyway but there has been a bet that has paid up and he's still with me today and He does all my list building and miscellaneous T and all my WordPress and he's just
fantastic and I um and I can't thank him enough for being in my team and yeah I mean again like this is something where I observed it he was proactive and this is uh this is where I kind of saw saw that behavior or trait from him and there are other people where you just see it over time where when they working with you they might be like hey Jessica have you considered Doing this or this I've got an idea right things like that they're kind of nuggets where you see that they're being proactive so
that's that now let's keep moving on someone Keen to learn and go you can again a bit harder to gauge but you see this when you work with them right whether they ask questions are proactive and take on feedback so they're kind of really the the things that I'm looking at when it comes to these qualities so hopefully That gives you a a better idea of how what you should be looking for when you're hiring writers so there's that now let's talk about how to remove yourself from the dayto day so this will be kind
of a over a higher overview and we'll probably do videos fur in the future depending on the questions you guys have on like whether what you guys want me Colin or whoever to kind of break these things down right so when it comes to a very general overview of how To remove yourself from the day-to- day the first thing is write down everything that you do so you know when you're starting out it must be like it might be and go as granular as you possible like okay you might be like at the start writing
articles right that's a big task that we all have to do and it might start with okay first I need to do keyword research then I need to go ahead and um so keyword research then I need to go ahead and do the research um Research for like the article topic then I need to write an outline perhaps dra the outline I need to write the article then I need to find images and I do statistics and I need to um do an edit it write it for grammarly run it through Surfer optimize it for
Surfer then I need to publish it then I need to index it like that's 10 steps already right just for writing articles it's not like oh I write articles and I build links you know you need to be as granular as Possible and then even in each one of those tasks is even more like you can further break it down right like doing you know not doing CID research that's cuz you shouldn't be Outsourcing that but things like um doing um doing the article research right and breaking that down okay first I go to Google
then I look at the first top 10 then I do this and I do this breaking it all down right so that's the first thing you want to do and you can spend hours like I spent Hours just sitting down writing about everything that I can think about graning breaking it down what I do then you want a group rated task right and I'm going to give you an example here of like my Outreach process so for me Outreach process is a few steps the first two steps is first list building then the second is
emao Outreach right so the first thing list building find a list of competitive sites that Reg regularly do Outreach two reverse Engineer these sites three check to ensure this four identify main backup decision makers and this is actually quite high level like I've got like processes and systems for like each one of these steps like find a list of competitor sies that regularly do Outreach I've got a process for that two reverse engineer I've got a process for that like i' you know this is like the high level part of things right then B Outreach
right one clean list double Check on LinkedIn do this do this do this right and that goes on like that's a huge document on Outreach process you want a group rated task right so like here you can see I've highlighted one in yellow one in purple right so the yellow is like okay this is where one person can do these tasks and bulk do it right this is a related task email average different person it's a different set of skills different person this is going to be in purple and I highlight who does That and
things like that so this is kind of there so obviously you identify the roles right this kind of ties into highlighting these um and grouping these tasks and this will be subjective right so you're going to have some roles and this is not exhaustive list this is just basically what I've observed over time the roles that I've had the roles that my clients have so first you're going to have a a WordPress developer or like a virtual assistant um someone who kind of Does a bit of everything when it comes to Wordpress side even admin
whatever you want them to be this can be two separate roles to be honest um list Builder right so my in my case my list Builder is also my VA and word press developer I was able to find someone who was interested in all three things so um that was likely for me but you can break that out into like you know uh two people Outreach link building Specialists the reason why I don't group My list Builder as also my Outreach link building specialist is I find that I can pay someone a really low amount
to build a list for me and then for someone to be a really good Outreach and Link building specialist to send emails they just require a higher skill level and I generally have to pay more money for them and the thing is if I if they spend 5 hours and I'm paying them a lot more just do list building I'd rather spend I I'd rather them like focus on high Leverage things things they're good at such as the email writing and then managing the guest post rather than doing something a list Builder where I can
pay somebody $50 to do you know so that's why I broken out personally but you can like combine that and make it easy for you and have one person doing all of that right like it really just depends again these aren't set roles these are like the different like roles but then you can group roles and combine Roles and it can be different people all the same people right so there's that um writer obviously editor so I think it got to a point where I was um yeah I just had so many articles where I
just didn't want to be the the one giving them feedback on really basic things so I have an editor who's my most senior writer she goes and does all those first round edits so I only get like the the best draft so I basically reveal where I if I have to make changes there's maybe One or two changes or none at all where it just gets to a point where you know I'm not the bottleneck for publishing things so yeah so here I just some of the roles that you know can be in your day-to-day
and obviously having somebody and this is actually one I kind of forgot but obviously this goes along with a VA someone who can publish your Artic publish your articles and things like that which to be honest I group that as a VA WordPress developer blog Post publisher I see I see that all as like one person one role so to speak so um again this is subjective here's just like a little Baseline for you getting systems in place right this means the it means the standard operating Pro procedures it is training guides it is step
by steps it is exactly how to do something right this is really important again you can't expect people to do things the way you want it to or do things well if you don't teach them even A player writers I have hired a player writers and even I had to give them training on how to write because the thing is and I don't know if people have worked with different clients and even for me like I consider myself an a player uh play WR writer where every client has very specific needs they want things things
written in a certain way conducted in a certain way tone in a certain way where you have to adjust to that and it takes a bit of feedback back And forth even for a players you know what I mean so this is not a thing where oh like if I hire a player I don't have to worry about anything it's if I hire a player I still need to give them the exact Direction and strategy of where I want them to go you still need to give that process so this applies whether you hiring an
a player or a potential a player or any hire for that matter so do that and then getting systems in place also well actually addition to that is Measurability accountability and visibility right so one of the the biggest things about when you are removing yourself from the day-to-day is you need something that you can like you need to set up everybody in a in a system where things are measurable you can keep people accountable and there's visibility on what people are doing right and this can be a spreadsheet notion of where it's like okay well
here are all like you know and you can do This however you want where it's basically here are all the Articles here who they assigned to here's the status of it here's a due date and you can basically see like okay like how many articles is this person doing a single month how much am I paying them for a single month okay you said you wanted to write 10 articles this month why didn't you get there let's hold each other accountable what's going on how can I help you visibility you can just see Everybody who's
doing what what's doing what okay cool seems like all the Riders are nearly finishing I need to get more I need to do more keyword research to give them more like keywords right and you know you can do again something as simple as a spreadsheet I use notion personally some people use a saer depends on how you want to manage your team but you do need to get off the slack or the emails um you know and make it easier for yourself and keep all the Communication or at least the visibility of of the task
all in one place that's going to save you a lot of time so and I and this is a Learning lesson for me because I used to just track things by like I had people on upw work I was messaging people on upwork I was messaging people on email some people I was like on slack with and it was just like everywhere like it was like just so much and I was like okay I'm going to put everybody on slack and I'm going to Put everybody in notion and this is how we do things and
this is the way we're going to like you know do our task look at things you know assign tasks and things like that so you need to figure out what that system looks like uh and best what best works for your team right I know that um like Colin and and Adam and all of them they still do everything that's spread true and I like look at I'm like it drives me crazy I'm like how do you manage this right I need Something a bit more a bit more fancy with a bit more bells and
whistles that's why use notion and it's free um that's why I like it some people like a sign up right that's more paid I think um I don't know if that's a free plan um but there's a lot of these kind of like task management tools that you can be using so that brings this video to a wrap hopefully that gives you a better understanding of basically how to hire lean and what you're looking for when You are in this yeah in this in this situation where you can't afford to Shell out $200 for an
article but you can shell out 50 to 75 to $100 for an article and you've got the time to give people the training the feedback that they need to Fright right and I will say look at this as an investment right invest I have a mixed philosophy I do believe in a concept of invest in processes and systems so that if that person leaves you're still set like you Can still hire somebody and things will be fine right but I also believe in hiring and investing in people you know um I'm a very people orientated
person I like investing into my team and but the most important thing is I make sure that they they're the right team member I'm not looking for somebody who is here to stay for like I don't know 2 weeks and then leave right I'm looking for people to stay for the long run and work with me for the long run that I can help them And they can help me grow in the long run so it is all bit this is all an investment some of you might look at this and be like I thought
hiring was meant to make my life easier why is my life harder I have to give so much feedback I need to do all of this I need to do the process and systems but you have to think of it as you invest this time and energy once up front and that just pays off over time and I actually spent like a year Putting this in place I spent the better part part of the the first 3 to six months doing all of this writing that those training guides firing those people like f sorry firing
fighting these people it took me six months like I I like worked on it for 6 months it was something where I just that was where the focus of my energy is in but now like you know 8 months later like I don't even like it's so such a hands of process for me I only touch it like Touch the the task the management where I assign people keywords then it gets written optimized edited all of that stuff and it just goes to me to do a final review then I change the status to publish
and someone publishes like I don't need to do anything else when it comes to writing process and that is really fantastic like really really fantastic for me right but it took a long time to get there but there was a lot of upfront effort and that's Something you have to kind of wait at where again this is about building a business and if you invest in that process and system out front you're going to it's going to make your life easier in the future not now it cuz it can definitely be hard to to build
out these processes and systems but that's really the job of a a business owner found more and more um as time went on and as I took on more clients and managed more teams so yeah with that Being said I hope uh this video has helped made sense and uh yeah with that being said I yeah but pretty much like hope hope hope hope this was helpful thank you for watching
