Ranking No1 on Google with Image SEO or Image Optimization

wondering what is image optimization well image optimization refers to the steps taken to make the images more readable by the search engines and offer an overall better user experience with relevant images leading to better page engagement hi I'm Avinash we have been talking about various facets of SEO so far today I am going to talk about an often forbidden subject of SEO image optimization wondering what is image optimization well image optimization refers to the steps taken to make the images more readable by the search engines and often an overall better user experience with relevant images

leading to better page engagement you must be wondering and if this is what image optimization is then why should you optimize your images well image optimising has several benefits like I said before it gives a better user experience so with good optimized images your user experience on the site will be much better the site will load faster and you can also have ranking opportunities on image searches in Google if you go in check there is an image search option so you will be able to rank for those image search options and you can drive traffic

to your website through that this is why image search is often ignored subject because not many people pay attention to made searches however the professional s use understand the importance of images you in the always planned for it and they always have someone do the trick to make there's immediate standout in this video I am going to share some of the best secrets which my team and random photos and you can learn a lot about the secrets that we have in our arsenal just like content on your web pages the images needs to have the

quality of ingenuity and readability to rank high on search results now this is something which is extremely important that you have good quality images you have images which are genuine or relevant and images something which are readable to search engines now search engines are basically in robot they can't see so they cannot understand what the images but they can read thing called voltage in the images and they can understand what is the image all about the content along with the immediate also gives a very very good indication to Google that what kind of image you

are putting on a specific page therefore it is important critical that you always use relevant images on your web page along with the relevant content so that Google can understand and make a sense of it and it'll help you index is your image in the image searches ok so now I'm gonna tell you some of the secrets which we follow at random to rank our images high on search in list number one choosing the right font light you have to use images in the right format I personally prefer JPG images because JPG images are small

in size they render very very well and they load very very fast on a mobile browser so I personally prefer a jpg format some people do prefer PNG but I don't use PNG format so much but it depends on you I generally use PNG which is then I need a transparent image like some sample I need my my logo image or I need to have a Laver image of myself or something like that that's where I use a PNG image otherwise I use jpg pitch moving to the second trick we always follow compression of images

large images take a lot of time to load and you must have heard this statistics that if website takes on our webpage takes more than three seconds you don't customer abundance the side so if you have large size images the site will not load and customer will move up so you need to compress your images large images will bring down your website so you should always have optimized images of compressed images so for example if you have a container so small in size ensure that you are putting that kind of image if your container is

larger put larger image it should not happen that you have a small container and for this place you are putting a very large it doesn't make sense you can use tools like Photoshop you can use to the image or team another image compression services to compress your files very very so I am giving you three tips here my three tips which you can follow to rank your images number one always ensure that while compressing your quality is not compromised it doesn't make sense if you use a very small in beige it is a pixelating on

our on our desktop or on a television and things it does not make sense so always have the right size of images that is fun and compress with the right tool my favorite tool is image octave and I use it almost every day I compress my media then I throw it on my webpage and then that will start to rank in no time that is the first second tip always have images more than 100 KB any image more than 100 KB is an overkill you don't need for internet any more than hundred K P so

you should always have smaller images this is the kingdom the third tip every image of yours should be at least 1200 pixel long in width so suppose for example if you are using a logo file always out 100 pixel size width of the local it is something which is important and who will recommends that every which should be at least 1 pixel so always follow that so this is the second tip Videl compressing language moving to the third one image dimensions always specified the width and height of images it gives a better user experience as

browser can know the size of images before it loads this prevents the page from jumping as the image is good you must have seen this on a mobile phone privately that when the site loads us the website is actually jumping you are here and is good somewhere there because because of the project is not know what is the size of the container what is the size of the image which is gonna load and it keeps jumping it gives a very bad user experience and people don't like it the third secret we always follow that if

you always specify the dimension of the container okay moving to the fourth secret tip always use relevant images I can't overemphasize that why you should use relevant images what is the point that you are talking about there are choline and you put somebody else's engaged so say for example you are creating an article on Team India and if you don't use relevant images of the cricketers what is the point of writing an article on that page and just imagine when a user comes from that page they're expecting to look at Team India images they have

seen something it does not make any sense so it should always have relevant images in an article the relevant images does not add any value to the user and people don't like it and then leave and Google Philips machine learning algorithm is able to figure that out very very quickly that the images are not good and it will penalize you nothing else it nothing is going to happen it will just paralyze you another thing is this that ten eleven images also does not lead to clicks during image searches and therefore does not add any value

to your SEO foot the best images to put on your page are genuine ones the real ones the ones which are gonna add any value users respond well to live and natural photos then photoshopped and stock pictures so don't use whatever is available on the net and just keep putting on your website think think what can add value something interesting will actually help a user stay on your page for longer period of time pour into the fifth trip copyright if you are using stock images remember to buy the rights to the images I cannot tell

you there are so many reports have scene wherein somebody is used an image is copyrighted with somebody else and they had to pay hefty fines so always use copyrighted images with permission without permission don't ever use it and if you want to use images where which are free to use by services like three pic or for something from where you can take these images without any copyright issues move into the sixth trick mobile-friendly images most people browse on phones nowadays it only makes sense to optimize your images for mobile screen by keeping sizes below hundred

K be responsive images can lead to enhanced user experience so your image should be mobile-friendly it should it doesn't make sense that if you have a we made which is like 1200 pixels in width 100 pixel and height just imagine what will happen there is some a while phone they made will be so so small and it will not be visible to people so there is no point moving to the seventh point which is customized image file names for example if I put ms-dos picture and then say ms dhoni then Google understands that this picture

is of ms dhoni but suppose if I don't write if I just put something like image 1 2 3 3 what Google will get out of it nothing because it does not communicate anything Google so if you put your image names a search engine robot is able to understand what is the image are about so always give specific image names to every image and it is secret tip if you add your keyword the keyword for which you want a web page to rank chances of is that this image will actually give a bump up to

the overall page moving to the tip all text add context to every media shield all tags are crucial in su they are the translation of the image into words all tanks using keywords help achieve better ranking in the search engine results it can benefit user as well as search engines know about the image and it can show the right image to the user when they are searching for it oil tax is something which is always available as an option to be input on any CMS platform you so when there is in WordPress or widget or

whatever there will always be opportunity to add alt text so always add alt text to all your images number 9 page title and description the page where you are inserting or embedding the image the page title and the description should be relevant or should be connected to the image Google employees page title and description as part of the image search algorithm so for example simple example if you're inputting an image of ever stony and then you're talking about the page which is talks about you know the biography of ms dhoni or everything whatever stuning who

will understand sandy is able to relate with the the thing that you know yes this image is only because this page we launched a missile and then it is able to make a very very good estimate of what is the image all about it uses different sources that descript informations that title meta tags to rank image search results on-page SEO factors like metadata header tags copy on the page structure data etcetera that you apply to your content also applies to your images to achieve good run moving to the next step which is number 10 using

image sitemaps always provide your image sitemap on your Google search console he makes I admire and this is your chance of search engine progress finding and indexing your pictures thus generating more traffic to your site you can add your image to your existing cycle create a new cycler for images so this is something which helps a crawler to go by and understand how the images are indexed okay next step which is concise caption every CMS allow you to put caption to every image a caption you are crawled by search engines Severson caption is a bonus

this can get your page listed in the search results good su depends on balancing page content an image relevant so putting the right caption is extremely important activity now these were my 11 tips for image optimization I have hope that you will follow these tips and next time you are doing page optimizing don't forget to optimize your images too if you'll completely turn on user experience of your page Google is all about user friendliness today so you get bonus point for aligning with it also if not for image optimization your page has chance of ranking

on search page results also so hope you will follow these tips and you will rank your page to Google page number one on search pages and also the main search pages so keep doing every optimization best wishes thanks [Music]