Social media management. This subject is critical for any type of business to succeed. And that's exactly why having good management of your social media will make all the difference!
That's why we've separated here 07 Practical Tips and straight to the point for you to be able to work managing your social networks the right way ! You want to receive tips and information to set up your own business. So subscribe to this channel and stay on top of everything you need to know to start your own business.
Social media management is much more than publishing. Much more! It involves a lot of planning, strategies, monitoring of results, among many other important points.
And that's why we are going to show here 07 Very Practical Tips on how to work the management of your social media in the right way. So here we go! 1.
STUDY YOUR AUDIENCE Knowing your audience well is a key step to success. And here, there is much more than demographic data , such as age, gender, where you live, etc. Identifying behavioral data is mandatory, such as your problems/needs, preferences, customs, among other points.
In this way, you will be able to define how to best approach and approach your audience. And so, you'll also be able to define where your audience is or which social networks they usually use, as well as the content they usually consume. And here, we indicate two themes that will help you to work this step well.
The first is the target audience, which is basically a specific group of consumers with similar characteristics and who are more willing to purchase the products a company offers. That is, they are the people who have the potential to become your customers. And the second subject is the Buyer Persona.
Which, in short, is a fictitious person created based on real behavioral data to represent a company's ideal customer. It helps you and your company to better understand your customers. And that way, offer exactly a product or service they really need.
Literally, it is the representation of your ideal customers. So, if you want to understand each of these subjects well, we recommend watching our videos about them. To watch them, just click on this button up here or on the link we left in the description.
2. SET GOALS Now, define what goals you or your company are pursuing with social media. Understand well where your company wants to achieve and what goals need to be achieved.
Having a clear definition of goals will make you or your company focus on where you really need to and use the right tools to get there. Otherwise, each social network used will be worked in a vague way, without adding anything to your business. It can even get in the way.
Therefore, have your goals very clear so that the use of social networks has a well-defined and assertive role to help achieve the goals and targets. As examples of objectives, we can mention: greater reach of the brand, creating a means of relationship with your customers and potential customers, increasing sales, achieving greater brand recognition, increasing traffic to your website or e-commerce, conducting demonstrations of your products/services, create authority for your brand, among many other points. These are the types of goals that need to be defined so that you and your company are focused on knowing where to work.
And an important point is that these goals can – and should – vary over time. Because when you reach a goal, you have to work on the next goal to keep moving forward. And a subject that has been worked on here is the KPI, which stands for Key Performance Indicator.
Basically, KPIs are used to measure whether an action or a set of actions is meeting or exceeding the goals planned by your company. In other words, measure if things are going according to plan. Therefore, we strongly recommend that you delve into this subject.
In case you are interested, we have a very practical video about KPI. To watch it, just click on this button up here or on the link we left in the description. 3.
DEFINE YOUR STRATEGIES Study and understand how to work your company's presence on social networks. What type of content to post? Will they be videos, photos, stories, product photos, demonstrations of your service?
Finally, understand how your social networks will be worked so that your goals are achieved. And a very important point is to know which social networks will be part of your strategies, which is the next point that we will explain now. 4.
SELECT SOCIAL NETWORKS WITH COHERENCE A very common mistake in companies is trying to be present in all social networks, but at the same time not being able to work them the right way. Also because the more social networks your business is, the more work you will have to manage them. Social networks, in addition to generating content for their audience, act as a communication channel between customers and brands.
And if you don't respond or interact with your customers or potential customers, it generates frustration on their part, which can leave a negative image for your company. Also, assess what types of content you or your company intends to work on. For example: if you are going to use more videos or lives, maybe Youtube, Facebook Watch, Instagram and even Twitch may be more suitable.
Or use Instagram or Tik-Tok for shorter videos. Or if it's on top of photos, Instagram, Facebook or Pinterest can be interesting. And even if it's just sharing thoughts, Twitter can be a good option.
And if it's more about professional life, LinkedIn appears as a good alternative too. Therefore, at this moment, be extremely coherent and define only the social networks that are really relevant to your company and that will have more chances to bring results for your business according to the objectives we talked about earlier. Also, the combination of social networks is a very common practice that usually brings good results too.
5. CREATE AN EDITORIAL CALENDAR Defining and planning ahead is very important so that your content is really relevant to your audience. That way, your messages will arrive at the right time and in the right place for your consumers.
At this point, define the frequency of your publications, types of content, times and dates of each post, finally. This is very important to be well worked so that your audience receives your messages in an assertive way. And the editorial calendar serves just that: for you to be able to carry out coherent planning and execute it in an organized and anticipated way.
This will help you a lot, including to work on possible unforeseen events or opportunities as well. 6. MONITORING THE RESULTS One point that many companies forget is to analyze the results obtained in each social network and in each post.
And that is a serious mistake. The only way to know if your actions are having the expected effects is to analyze your results. Simple as that.
This is where you need to measure whether the goals and metrics we talked about earlier are being achieved. And that way, make possible adjustments or even outline the next metrics and goals. And do this constantly whenever possible.
Compare your results with those obtained previously. This will provide you with valuable information and insights to make continuous improvements. 7.
TAKE TIME TO ATTEND YOUR AUDIENCE And finally, our last tip is to take time every day to respond to your audience's comments, questions, suggestions or complaints. As we said before, social networks end up becoming a communication channel between your business and your customers and potential consumers. Therefore, paying attention to them is essential to succeed and strengthen the relationship with your customers.
Making your communication two-way will make your customers feel that your company values that interaction, communication and their satisfaction as well. Soon, take the time to do this and results will appear. And yet, it will end up standing out in the market, as many companies end up ignoring this step, believe me!
These were our tips on how to get the social media management right. They are not the only ones, but they will certainly help you a lot in this process that is increasingly important these days. And if you have any tips that we didn't talk about here, leave them here in the comments to share with us and help other entrepreneurs too!
And just to recap what we said here: 1. STUDY YOUR AUDIENCE 2. SET GOALS 3.
DEFINE YOUR STRATEGIES 4. SELECT THE SOCIAL NETWORKS WITH CONSISTENCY 5. CREATE AN EDITORIAL CALENDAR 6.
MONITOR RESULTS 7. TAKE TIME TO SERVE YOUR AUDIENCE We hope you enjoyed it! And if you want to know more about how to set up and manage your own business, go to our Youtube channel that we have several videos on this subject, okay?
And if you liked it, share this video with your friends and family to help them too! If you want to prepare even more, download our free e-book now with the 11 key questions to find out if you are ready to start a business of your own or not. Let's leave the download link here in the description of this video, okay?
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