FREE Email Copywriting Course For Beginners | Make Your First $5k

Email copyrighting is the skill that took me from absolutely broke to making over $48,000 a month in 18 months as a freelancer it's one of those skills that you don't think would make you a bunch of money because you've never really heard of it but those who know know that it's an absolute rocket ship to get to Serious six figures for today I'm going to share the exact Playbook that's going to get you to your first $55,000 a month As a freelancer just like I did even if you've never written a line of Copy in

your life this is going to be a f length free course on email copyrighting what it is how it works the psychology Behind these emails how to get paid and a whole lot more so grab your favorite snack grab yourself a water sit back relax enjoy the show so let's talk about email for a sec let's talk about why brand owners love to use it and why copywriters need to learn this skill This may sound like a fake number but most businesses who actually use email properly will make between 20 and 30% of their entire

Revenue just from this one channel even if you think that email marketing doesn't work because you've never opened an email in your life and you've never bought from an email I'm telling you a lot of people do you need to remove the Buy bias that you have around like you don't do something therefore other people don't do it Because you're not a regular person and regular people do buy from emails the way it works is the business has a big long email list of between a thousand or 10,000 or even 100,000 people that's just sitting

on their computer in that email list you have people who are brand new have never bought anything or people who have maybe been around on the email list for a while and watch some videos that they have or consume some of their content or they've bought before and They're ready to buy again when business owners send emails the point is either to get engagement out of Their audience or to sell something and your job as a copywriter is to write emails that go back and forth and do both of those things some people send one

email a week some people send three a week some people send emails every single day depends on what kind of client you're working with but as a copywriter you're going to be writing emails to their list There are a bunch of ways that a business owner can get emails onto their list they can do it with a lead form like if you've ever seen those PDF those free PDFs where it's like hey download my ebook just give me your name and email that's one way to get on the list if a bunch of people sign

up for an event then you can get emails from that if someone has a community elsewhere like slack for example if someone has a big slack Channel they can get all those Emails out of there and that could be on their email list as well or if they've just been selling stuff for a long time they probably have everyone who's ever bought they have their email somewhere in a database and that can be on their email list too most of the time the fastest way for a client to get emails is to be doing some

sort of lead magnet which basically just means people put in their information to get something for free free or for very cheap and all Those emails are worth more money to them than giving away something for free the crazy part is pretty much every business owner has an email list and some of them don't even know that they have it I've had clients before where I say hey are you doing anything with email right now and they say no not at all they say I don't have an email list and then they have 2,000 people

who have bought something from them over the last 5 years and that's an email list right There we can sell them more stuff so pretty much every business owner has an email list if they say they don't they're probably lying the reason email marketing is so effective especially for digital products is because when you get an email from somebody you're not scrolling on Tik Tok you're not scrolling on Instagram it's really hard to scroll away when you click on one your entire screen is focused on them and if you're able to write something That can

hook people's attention and get them you know interested enough in what you have to say that you can pitch something that means you're going to make money depending on the list size pretty much every single time you send an email as long as the email doesn't suck you're going to make money I'll show you how to make sure email doesn't suck in a second but just know that if you have a list of 5 10 20,000 people every single time you hit send a couple Of people are going to give you money or a couple

of people are going to book calls in your calendar if you want to sell them on the phone or something like that this is the part where I share my screen I'm going to show you examples of emails I'm going to show you the type of stuff that you're going to be writing why you could probably do it and then I'm going to go and write an email that you're going to watch live and I'm going to show you how I do it let's get going So this is an email from a homie of mine

called wiiz of Ecom and this guy guy has a bunch of different products but he has one main thing called Utopia which is like a $20 a month subscription to like a community it's actually a really cool product I've been inside of it for probably two and a half years now uh almost three years holy and I'm pretty sure he has a product now where he's selling social growth and so he sent an email to his list um that we Can look at right now so it goes hey hey hey Cardinal and the reason he

has Cardinal in here is because I put my name my first name which is is actually Mason but I put Cardinal into a field one time and anytime he goes curvy bracket curvy bracket space first uncore name space cury bracket cury bracket that allows the data to be pulled in so that he can use my first name and it's different for everybody he goes 5 years ago my family was in debt I was stuck in An alien country and I quit partnership with my only escape plan today I work with the biggest businesses and earn

multiple seven figs I did it all without ever needing to send an abomination of a sales pitch and DMS instead I invested three years in providing value building a network and growing my reach on X everything I've learned over those years I poured into the presence pillars it's your access to all my strategies and master plan if you want to learn more You can click here tonight at midnight we'll update our pricing model to introduce yearly membership so this will be your last chance to join the presence pillars and never pay again my friend I

want to see you transition to the biggest Authority on X right now you have 140 followers and no idea what to post or you can have 50k followers and you want to take get to the next level the cool thing is we've helped Skyrocket businesses for people at every level on X and we guarantee we can do the same for you but it all starts with you taking the first step click here to join waiting to see you inside love whiz so a couple quick notes on this email I can tell that this is not

written by my friend wiiz of Ecom he hired somebody to do this and in my opinion this is like four or five out of 10 copy there's a couple of spelling mistakes in here um i' quit partnership should be quit a partnership work with the biggest Businesses and earn multiple seven figs that that's okay I guess um we're missing periods at the end of every sentence and you can tell it's just not written by someone who's speaking native English but it's kind of interesting because this person still got a gig so what I would recommend

for this person is if you look at my screen here I have grammarly right here it's a free extension that you can use to basically fix all these mistakes that you have and Not have to worry about is this you know does this sound like proper English is this grammatically correct all those like little mini errors that you have are just not going to exist because grammarly will fix it for you but here's what I do like about this email whiz talks about his history and he seems like a relatable guy so his family was

in debt he was stuck in a country that's kind of scary and he had quit a partnership which like this is more for Like Advanced entrepreneurs who kind of know what it feels like to quit a partnership it's really scary like for you to sort of like go out on your own a lot of times like it's sort of like whoa like what do I do you have no ideas what am I going to work on whatever and so like he's hitting that pain point that a lot of people are probably feeling today I work

with the biggest businesses and earn multiple seven figs so this is great because you comparing where he was 5 years ago to today and hopefully people are going to be like all right hopefully in 5 years I can be like wiiz of Ecom and earn seven figs the crazy part is he did it without having to send a bunch of sales pitches because you and I both know that cold Outreach kind of sucks like sending DMS sending emails all that stuff it's just not very fun he's providing a solution for people who are a little

bit more advanced where if they've already spent a year or two Doing cold Outreach they don't really have to do that anymore because he has this product called The Presence pillars so the main pain Point that he's hitting is you don't have to do this thing that you don't want to do because you can just join the presence pillars and not have to worry about it so here he's talking about how he's basically made this over three years it's three years worth of value that he's learned by posting on Twitter um and he's giving it

To you for a certain price the reason this email probably did well is because there's something called urgency in here so when you're selling something it's cool to have an offer that people already want but what makes it better is giving people limitations on when or how they can buy it so for example if he just ended the email here it would be a good email but now it's starting to get real because people know that there's a a time limit on it so they need to act Right now so tonight at midnight we're updating

our pricing model so you're going to end up paying more if you wait too long so you should do it right now is basically what he's saying so that's where the offer is I want to see you transition to the biggest Authority on X okay so that's what he's saying he wants to get out of this um and if you follow these steps inside the presence pillars then you're probably going to do that and he speaks directly to a pain point That a prob a lot of people probably have right so you might have 140

followers and no idea what to post which you know for most beginner business owners that's probably where they're at like basically no followers they have you know no engagement and they're not getting any clients inbound to them which is basically what the offer is right and he's comparing it to where a lot of people want to be where you have 50k followers and you want to take it to The next level where people are coming inbound to you they're hitting you up asking basically to pay you money for your services he goes the cool cool

thing we is we've helped Skyrocket businesses for people at every level on X we guarantee we can do the same for you all right the word guarantee that's a very powerful word to use as a copy writer but it all starts with you taking the first step which the first step is click here to join the presence pillars All right so let's see what this actually looks like here the exact system that helped 128 plus coaches agency owners and course creators and CEOs become the go-to authority in their Niche while generating millions in revenue from

scratch okay so check it out so it's $99.97 and if you want to do the whole thing it's $29.97 which is a lot so here's the secret whiz of Ecom is a Savage and he Spent a long time building up a really really strong audience on social media through YouTube and Instagram and mostly Twitter and so he probably has an email list of couple dozen thousand people I want to say between 20 and 30,000 if he sent an email like this to everyone think about how many people are going to grab that 997 let's say

even if it's only like four or five people out of 20,000 because this email you know I wouldn't be surprised if only four or Five people did that that means they would have made four or 5,000 off of one email they do three of these a week and their copyri is getting paid two three grand a month wiiz Ecom is profitable on that investment you see are you starting to see how it's working so this is a good email let's keep moving let's go to the next one I want to show you one from my

boy Luke Alexander so Luke Alexander sells sales training he has a company called Closer cartel he absolutely Crushes he is really good at what he does and students get a lot of really good results he teaches how to do high ticket closing which is one of the few businesses that I actually recommend outside of copywriting and so he has an email for basically why you need to do sales so you see right here he goes Cardinal so he used the first name merge field is what it's called D Dynamic field merge field whatever you want

to call it he used the first name field up Top here so he says Cardinal for all of you who are in a similar position to where I was a few years ago AKA you know what's possible with online business and you have the hunger you need you literally need to make it work or you're in for a life of mediocrity but you literally don't have 3 to 5K in the bank to give it a real shot this video should be a breath of fresh air for you an actual plan to get 5K in your

checking account by the end Of the year so that way you can give yourself some oxygen but more importantly a chance to make six figures online in 2024 check it out and then he links out to a YouTube video so this is a really short email and I think it still did well because he's not actually selling anything he's trying to give something away for free he's sending you to a YouTube video so the YouTube video is here's how to make money starting with zero and it's a video basically Plugging sales and so what he's

doing here is he's indirectly doing a pitch because the pitch is in the YouTube video so I wonder if you're starting to see a pattern yet with how people are writing these emails because I am I hope you are too first name become relatable if you're like me where I was a few years ago you know it's possible and you have the hunger and you need to make it work or you're in for a life of mediocrity but you don't have 3 to 5K in The bank to give it a real shot then this is

for you so you're saying if you're like me and you're and you're feeling this I have something for you all right so you're relating to them because if people are going to learn a skill like sales they want to learn it from a guy like Luke who kind of started where they were they don't want to learn from someone who was always really good and always rich and never really needed money and not coming from the same place They want to have the same transformation as Luke that's why they're on his list that's what I

want to learn from him so what they're what he's doing here is calling that out directly and saying yo if you're like me then this is for you super short email this is a breath of fresh air an actual plan to get 5K in your checking account by the end of the year so this is a solid goal right A lot of people don't have 5K in the bank I remember having Less than zero in the bank and so like if I was broke and I saw this email and it was an actual plan to

get 5K in my checking account by the end of the year I would want to watch that video okay because Luke makes it sound easy because basically stresses the fact that all it is is hard work you don't actually have to be a Super Genius kind of like like what I talk about but you don't have to be a Super Genius you just have to work hard and you can make money with sales So when you click this video it links to this 8 minute video and um let's see what he actually plugs at the

end it's exactly what I did no fluff like step by step by step that is what Luke Alexander did to become a millionaire at 23 years old so if you're 18 19 20 even if you're 25 right now and you're like this I need to make money do exactly what I said in this video and I guarantee you if you work your ass off you do not quit you will be Worth hundreds of thousands of dollars if not Millions within 5 years that's what it took me from 18 to 23 it took me 5 years

and it happened so you can do the same thing I believe in you don't be lazy get off your ass and use what God gave you and get to work I just realized I already watched this video nice good video Luke so interesting here because he doesn't actually have a call to action in this video it seems like he's trying to just build up Goodwill so this is an example of one of those engagement emails where this isn't actually to generate sales this is just to get engagement which helps everything so what most people would

have done is they would say hey watch this video and in the video at the end they would be like hey if you want to learn more here's another thing and maybe you know some sort of lead magnet to get them further down the funnel to sell more stuff but he didn't do that all he did Was send a link out to a YouTube video that people are going to enjoy and they're going to like him more which is great that's how you build a brand that's how you build a a positive reputation via email

okay I'm going through Luke's emails and it looks like he doesn't actually really ever do call to actions which is super interesting I don't know why he's not doing that okay oh here's one all right how this 20-year-old made 10K last month so The last time that I really saw a call the action out of Luke was October 8th he goes Cardinal there is nothing better in business than cold hard results facts however here at Clos of cartel we care about one thing and one thing only results ads AKA how much money do you take

home each month in your bank account from sales last month one of our students Mason not me different guy made 10K profit at 20 years old this month he's on Pace to make 20K already I Recorded an interview with him to get his thoughts on how to make that kind of money in sales move to Miami and what he would say to anyone else that wants to get a remote sales so here's the link to the video right here and then he has PS if you want results like Mason again not me and hundreds of

other students feel free to book in a call with one of our sales coaches Okay so click that it goes to a page where you can book a call and then now I can see the calendar and it Looks like they're packed so this right here is a good example of a sales email and here's why at Clos of cartel we care about one thing only results how much money do you take home each month in your bank account D that's what they care about everyone cares about money everyone wants more money in their bank

account period then they go on to show an example or a case study of one of their students Mason different Mason who made a bunch of money with Sales and basically saying that you can do the same thing which is true so what they really want you to do is watch the video so you can see how he made the money and then hopefully Mason's story is going to resonate with you the viewer and then you come back to the email if you want to be like Mason and make money like him click book a

call and then end up joining closure cartel all right you get the point solid sales email LC is basically saying here's a result that One of our students got if you want to be the same just do this I think it's a great way to send an email and it's only 1 2 3 4 4 5 6 7 8 nine 10 sentences can you write 10 sentences for a client and make the money also let's think about the numbers of this email so this probably went out to I think it's over 50,000 people on his

list if they send out a call to action like this let's say 10 people book calls so out of 50,000 let's just say this time 10 random People happen to book calls if their close rate is 50% and their program is worth $3,000 on the high end or no sorry if they close everyone they make 30 grand but if they close 50% which is much more likely they make 15 grand off one email and so if you as a copywriter can make someone $115,000 off of one email what do you think that makes you it

makes you valuable it makes you worth basically $155,000 a month if you wanted to do that once a month you know what I mean but you're going to do it multiple times a week you're going to sell more for your client your clients's going to make a bunch of money off you and they're going to pay you fairly in exchange by the way if you're enjoying this so far and copyrighting seems like a skill you really want to get good at and you want to learn how to find clients like this and how to make

a bunch of money Basically just writing emails like what you just saw check the link in the description I have something for you it's my inner circle we go oneon-one we'll talk more about it later but I just want to let you know that is there if you're looking for it let's go through another example this is a different business I've never met Kyle because I've met whis and I've met Luke obviously but I've never met Kyle and so let's see what he has to say he's got a Business where he talks about how you

can basically be a junk removal expert and make a bunch of money doing junk removal if you want to buy a truck and remove people's junk you can make money doing that all right so Kyle says from 2,000 a month to 50,000 a month huh that's a hell of a hook he goes I interviewed Brian Gonzalez a while back and we went over how he scaled his business from two grand a month to 50 Grand a month Ryan Reached out to me back in November because his junk removal dumpster business was stuck under 5K month

in sales he had a lot of money invested in this business he took a leap of faith and signed up for the junk Academy and I worked closely with him in the past 12 months and helped give him the right systems in his business as well as lead gen techniques to scale his business to 50K a month Brian is one of the best guys I've ever met and he is no BS he gets done and that's why he stands out over his competitors I'm going to drop a link below of me and Brian's interview if

you want more info on scaling your junk business to 50K months then book a call with me and my team go over next steps okay so this email is very similar to Luke's email because he's basically saying here's someone who got results with my thing here's a YouTube video to prove that he did it and here's a way to Basically book a call with me and my team so we can help you make more money with junk so this is pretty straightforward I think you're definitely starting to see a pattern where it's like this person

went from this to this and if you want to go from this to this then do this okay um also if you're not in junk removal and this doesn't resonate with you that's okay because it's only supposed to resonate with people who are sort of in this fun Already maybe they know a lot about junk removal maybe they already have a junk removal business and they're looking for like next steps to get going so there's a point here where he goes Brian reach outs me in November because his business was stuck under 5K a month

in sales and he had a ton of money invested in the business so what this is supposed to do is just give PTSD to anybody who has a junk removal business and is at this point and knows how scary it is to Basically be burning cash every month so like junk removal is not it's not free like copyrighting is like free to do right if you make $10,000 a month you basically keep $10,000 a month because you have no expenses junk removal is not the same so 50k a month or sorry 5K a month with

all kinds of money invested into the business that's bad that means you're you know you're underwater and so that's a scary place to be and anybody who's sort of been in this position Knows how scary it is and so Kyle is saying that he helded Brian out of that really really scary position and was able to get him up to 50K a month and now Brian's making a bunch of money right so again they're using examples of someone else to basically inspire you and show you that you can do the exact same thing if you

want that type of transformation so the last few emails that I've shown you all kind of had something similar so if you go back to Whiz's email it was like Hey a few years ago I was in debt I was you know in a shitty position now I'm I make multiple seven figs a year okay so back in the day I was doing this and now I'm doing this I'm doing way better over here same with Mason right this guy over here um Mason was you know poor and now he's rich and with this one

Brian was poor and bleeding money every month and now he makes 50 Grand a month okay you're starting to see like some of the Patterns of these emails okay I'm going to do one more example showing you a sales email where it's actually direct sale this is from my dog chase Diamond okay so he has this marketing course and he's doing a sale on it so we're just going to read this email and I know he wrote this himself which is kind of cool I wasn't planning on running this flash sale so it's a prize

for us both tldr here's 50% off my Flagship e-commerce email marketing course I was Just talking to a friend and he commented that the inboxes are about to be flooded with endless discounts on tons of products people don't need I started internalizing that and it got me thinking what do people need I'll spare the rabbit hole I went down and share what I that I think people's highest Roi on their purchases is when they invest in bettering themselves in my mind that comes from a couple of different shapes and sizes with health And wellness and

education being at the top of my list I can't really help you on the health and wellness side but I can on the education I believe learning new skills or improving existing skills is the best thing one can do right now to compete in our world emo marketing has been the single best skill I've ever invested in mastering email marketing literally changed my life sounds silly but it's 100% true I've been able to build a large business on the back of it Employ hundreds of people and drive hundreds of millions of dollars in revenue from

my clients for me it doesn't get better than the this as it's been incredibly fulfilling the flagship e-commerce email marketing course I created a few years ago has been the best resource for Learning and improving email marketing skills for nearly 2,000 people their words not mine the customer base of this course has been the loudest and proudest group of advocates for it It literally brings me so much joy to see the love and appreciation people have had for it when I build the course I thought it would be a huge timesaver and game changer for

my own team and maybe a couple dozen others never did I imagine it would have the impact it has on so many people to this day with very little promotion people are continually buying the course through referrals from others so if you're looking to get into e-commerce email marketing for the first Time or build upon the foundational knowledge required to do e-commerce email marketing well my course is for you I've never ever offered 50% off this course ever I think the most I've ever offered on it was like 30 35% off here's the cash this

50% off is valid only from now through tomorrow Sunday at 11:59 PST I will not make any exceptions I repeat I will not make any exceptions if you miss the deadline the link will Auto apply 50% off by course don't wait to Your success Chase damn this is probably the best email that we've had so far in the video I think that the way it's structured is so good and I want to break this down the crazy part is Chase wrote this himself I'm 99% sure he doesn't have another copywriter outside of me because I

know I didn't write this so he must have and this is a really really good email let's go through so the subject line is Flash sale 50% off which like 50% off just Catches people's eyes no matter what you know he goes I wasn't planning on running this flash sale so a surprise for us both okay he wasn't planning on doing this so he's basically justifying because you sometimes you have to say why you're sending an email I like to do that if you're on my email list you know like yo send you this email

because it's like a you know a chilly Sunday night in Miami and I just wanted to say what's up sometimes I'll say that but for him he's Just justifying it by saying I wasn't planning on running this but I'm doing it anyway up top he has a tldr which means too long didn't read here's 50% off my Flagship email marketing course so if someone already knows Chase and knows his stuff is good and they're literally just here for the discount they don't need to be sold to they don't have to scroll at all the second

line in the email is an opportunity to buy the thing And it's linked right here perfect again justifying why you're sending the email right so this is where he starts to sell if you don't know Chase as well you don't know how good this product is which by the way I've had this since like September of 2020 and I've written sales emails for this product before so I know how good it is if you don't this is all for you right so I was talking to a friend BS products that people don't need what do

people need right and this Is true honestly he's like he's using a copyrighting term called common enemy which basically sort of like puts your thing against something else so that people can sort of like buy your thing because they also hate that thing even if they don't necessarily need your thing they hate what you're you know the opposite of therefore they're going to buy your thing the enemy of my enemy is my friend I'll spare you the rabbit hole I went down um people's highest Roi on Their purchases when invest in bettering themselves that's true

that's true in my mind comes in a couple different shapes and sizes health and wellness and education being on the top of my list he's straight up and say I can't help you on health and wellness but I count on the education all right I like that it's honest and it's it's real and it makes people feel like he's a real person I believe learning new skills and improving existing skills is the best Thing one can do right now to compete in our world okay so he's instilling a belief in you in the email so

he's basically saying if you're anything like me I believe this thing if you believe in me if you believe in this as well then you must be a smart person cuz I think I'm smart that's basically what you're saying email marketing is the best single skill I've ever invested in mastering it's true I mean his agency does you know millions and millions and Millions of dollars a year and so it's helped him a lot it's a big skill and we're talking about it right now he's built a big business on the back of it which

is his agency he employs hundreds of people um social proof more social proof basically and driven hundreds of millions of dollars in revenue for my clients that's social proof right there as well because like if he's been able to do that with email marketing you probably can too he says The course I created a few years ago is the best resource for Learning and improving email marketing skills for nearly 2,000 people so again social proof cuz if 2,000 people are already inside something it must be pretty decent right it's like 2,000 people aren't going to

buy a piece of product he also says their words not mind which means this is basically a review if people are saying this instead of him it's more powerful than him just Saying it um customer based loud and proud group of Advocates brings me so much joy when I built the course um um I thought it would be a huge timesaver and game changer for my own team so he didn't even really mean to sell it is what he's saying he wanted to do it for his team he didn't think he was going to do

it for everybody never did I imagine how the impact it had on so many people okay to this day very little promotion people Are continually buying the cores through referrals so again he's saying that I'm not even promoting this and everyone loves it and everyone loves buying it so I'm giving it to you now for a crazy discount and you're going to need this thing he's also doing a ton of scarcity and urgency which is what wiiz did in this one here okay and I believe him I believe that it actually will you know be

done tomorrow at you know at midnight um so he's saying that this is in fact The greatest discount you could ever get because it's you know 15% more or less than it was the last time you did a discount which is very rare for this and you have to act right now okay I will not make any exceptions I will not make any exceptions if you miss the deadline don't wait till your success Chase I think this is a banger I wouldn't change anything about it I think that he sells really well and it doesn't

sound pushy at all which I respect a ton and Chase Diamond is the goat for that reason all right so we just broke down a bunch of emails that I think are really good examples of the stuff that you're going to be writing as a copywriter what we're going to do next is I'm going to show you how I would write an email and we're just going to do it together all right I'm sharing my screen again and we're going to go through and we're just going to write some emails based on four structures that

are super simple that I I feel like you can just do right now they're really not that hard okay so let's talk about them first one I got is before and after for yourself before and after for a case study okay we got install a belief and we got a discount okay so this is the one that we saw with whiz where it's like before I was poor and I was stuck in a country that I didn't know where I was and now now I'm rich this one is kind of like what Luke and Uh

Kyle did where it's like you know my student was poor and now they're rich you can install a belief where it's like we'll talk more about this one later where it's like here's something I want you to know and if you think like this you will be successful kind of thing we also got a discount which is basically what Chase did all right so I'm going to take a couple of these and just make some super simple emails and I'm going to show you why they work why they're Good and basically what you can do

we're also going to talk about the number one structure for like writing pretty much anything which is Ada there's two there's Ada and PAs okay so that stands for attention interest desire action and this one stands for problem agitation solution okay so these are also two ways you can format emails but they're not full ideas in themselves you need to apply them to something else so the way Ada works in the context of an email Ada is usually for ads right because if you're doing an ad you need to get their attention and you need

to sort of make them interested right away but if you're on if they're on your email list like you don't really need to like get their attention inside the email the way it works is like you get their attention with the subject line interest with basically uh one sentence hook you build Desire um with one of these three things here okay so with you know some sort of uh result or transformation and action with a call Action so that could be sort of just like click here to book a call or click here to buy

this thing or you know and you can have urgency in there where you can say all right urgency where it's like you need to do this within the next 12 hours or else It's going to expire or scarcity where it's like we only have 10 left okay with Pas it's a little bit different so problem um can be like you know maybe sort of like in the before and after context where it's like problem you are poor um agitation means here's why it sucks being poor solution is here's how to not be poor very very

very simple okay so right now Because we kind of already saw examples of these two here like a before and after for yourself and a before and after for a case study I'm not going to write an email based on that I really want to show you what it looks like to write an email around installing a belief and so I'm going to do this for my boy Luke because I know him really well I know his voice and he's really easy to write for I've also like kind of been following closer cartel since they

Came out back in 2021 so I know exactly what the offer is going to take me no time to do research cuz I already know had everything in my head and through the magic of editing I'm going to write this email in approximately .5 seconds all right we're back so I don't know how long that took but you can probably see on the time stamp in the bottom of my screen I actually don't know it might have been like 10 12 minutes to write this email we're going to go through it Together so the subject

line I always write last because usually before I write an email I don't really know what it's going to be about sometimes I have inspiration for a subject line but I have like a couple of ideas right here so I have do this before it's too late with a question because it might not be the one or this is why you need to make money now with a question mark because again I don't know which one I'm going to use we'll go back to this after all Right so we go by the way this is

what it looks like to do a first name merch field at least in clavio so it's first name it's Luke writing to you today because I was going through my old Journal since 2019 I've kept a little notebook with everything I've ever wanted to achieve written down in my messy ass handwriting the reason I'm sharing this is because there's one thing that I wish would exist in everyone's Journal I wrote it down Initially for me but everyone should see this I don't care who you are I don't care how old you are I don't care

what stage of the journal J you're at this is something that needs to be in the back of your mind 24/7 when you're working on starting your sales Journey here's what I wrote this is all made up by the way I know he has a journal but like I just kind of came out with this off the Dome I would rather die than fail to give my family everything theyve ever Wanted and needed I've been giving these gifts by God not so I can enjoy them selfishly but so I can pass them on to the

people who deserve the most on December 24th 2020 I wrote that down I still remember writing it actually Christmas Eve just when I was beginning to make 10K a month of sales here's the thing as a young man your duty is not to yourself it's to your loved ones your family struggles while you live it up in Europe on a yacht you're not a man You're disgracing the talents and gifts that were given to you I was able to retire my mom get her a house move her to Miami so she could be out of

the hole we grew up in Pike County Ohio I was able to employ my brother and put him on a path to make six figures so he could live the same type of lifestyle that I now live and it's all because of sales sales is the one model that rewards hard work I'm willing to take calls from 8:00 a.m. to 10 p.m. if it Means my family can have a better life I'll fall in my face and miss out on 8 out of 10 calls as long as I can close two out of 10 calls

and make $1,000 for the Day sales has allowed me to change the fade of my bloodline and all it took was one or two years of Ruthless hard work now that my family's taken care of my goal is to help people like you make your first 10K a month online with sales if you're willing to join me I'd love to work with you click a link to book call My team but only if you're serious this and a get- rich quick scheme that will make you a million your first year It's a Grind but I

can promise you with the right work ethic your bloodline will be changed for the better just like mine click book a call we'll chat soon okay so let's break this down so obviously I'm going with this one right here install a belief okay because Luke and again it sounds like I'm just the biggest meat Rider of Luke Alexander of All time but he's just my homie and I know a lot about his offer so I'm spitting right now but Luc is very traditional in his beliefs he's very stoic he's a big fan of sort of

like traditional masculinity and he talks about that a lot in his marketing all right because it resonates with people a lot of people want to be like that um going to my old Journal so a little bit of nostalgia uh it's basically social proof saying that I've Been doing this since 2019 so you should listen to me I'm not brand new like some of these guys um the reason I'm sharing this is the justification why are you emailing them because you don't want to say I'm sending you this email so I can make money you

don't want to say that you want to say there one thing I wish would exist in everyone's Journal um and basically this is like handling objections so if you are if someone's reading this and They're going like ah like Luke wrote this but I I probably won't need to know it you're handling these objections by saying like I don't care who you are how old you are doesn't matter you need to see this no matter what and then I give this little sort of like excerpt that I just wrote myself uh that is sort of

like the belief that we're trying to install right so in Luke's scenario the way that he's going to um install a belief is by saying that He as an authority is saying it and it's you know it sort of aligns with what a lot of people believe like you know I'm sure like can we can we say Tate on YouTube where we allowed to say the word Tate Tate has probably said this before um this is something that a lot of like sort of like new Young masculinity guys will say um and it was right

when I was starting to make 10K a month with sales Here's the thing um and this is sort of like a very romantic and Powerful belief right where it's like everyone wants to take care of their family deep down like everyone wants to feel like they're providing cuz that's like a very powerful feeling right if your family struggles while you live it up in Europe on a yacht you're not a man so I use this example on purpose as kind of like an extreme because like seriously like if your if Your family is like struggling

and you're in Europe on a yacht on like a Wednesday afternoon smoking a cigar and you got a bunch of models around and you're just like blowing like 30 40 50 Grand like in Marb or mikos it's like yeah you're kind of a you're kind of a piece of all right and so everyone can agree with that everyone can agree with that you're disgracing the talents and gifts that were given to you okay so very powerful language here um sort of Story right so I was able to retire my mom get out her house and

move to Miami so she could be out of the hole we grew up in okay um I was able to employ my brother make him six figures and it's all because of sales all right because people want this how do they get it they get it with this okay um and then sort of like firing people people up because people love the idea of working hard a lot of people don't like actually working hard they just like the idea of It um so I'm willing to do this um and then also this was sort of

like my subtle way of talking about how much money you can make from sales so like I didn't want to say like I do this and you can make you know $1,000 a day but this is like basically how I wanted to do it so I'm kind of trying to like subtly slide it in there miss eight out of 10 calls and that sucks but as long as I can close two out of 10 calls I'll make a grand for the day so basically This just if like it's a $5,000 offer make a 10% commission

500 bucks times 2 $1,000 uh change the fate of my bloodline all it took was one one to two years of Ruthless hard work a lot of people especially if they're older can look at one to two years of hard work and be like yo I can do that no problem and so inspires them it fires them up like because no one wants to think about like people would rather make like six figures in a year like in in one year of Work than make eight figures in 20 years you know what I mean because

it's just so far away no one even thinks of it so like this is how people are going to think of it now that my family is taking care of my goal is to help people like you make your first 10K month with online online with sales if you're willing to join me I'd love to work with you um also handl the objection of like this is not a get rich cck thing sort of making it a little bit scarce so this is The scarcity that we kind of talked about where it's like this isn't

for everybody this is only for people who are serious so sort of like pre-qualifying them but I can promise you that with the right work ethic your bloodline will be changed for the better just like mine okay so comparing himself to you again and then call actions click here to book a call we chat soon okay so this is a solid email that I wrote in probably 12 minutes um that luk could Probably send to his list right now as long as I come up with the subject line and he probably make some money he

probably book some calls so Luke if you're watching this you can use this if you want um but yeah I'm going to stop sharing my screen now and you just watch me write an email okay so so far we've seen what email copyrighting email marketing really is why it works we've seen good emails from a few of my friends and we've watched me write an Email based on one of the four structures that I want you to use this is very important before you start trying to go and get paid for this I want you

to practice what you just watched me do so what I just did for Luke was what would be considered a sample email I took someone that I already know exists I'm already on his list I know how he writes I know his offer and I just wrote a fake email that if he wanted to he could probably use You are not going to have the confidence to reach out to people until you do something like that at least three to five times I want you to find three to five people and on the screen you're

going to see a list and I'm going to give my editor of a bunch of people that you should subscribe to their list and get their emails so you can basically write emails for them pick three to five of these people write them an email you don't have to show it to them you don't Have to show it to anybody but it's just going to sit in your Google Docs like you just saw me do with mine and that's going to be a sample that you know you can write so what's going to happen is

when you start doing Outreach chances are someone's going to ask you if you have samples and you're going to have to send them something it's really good if you have one or two in the can that you can just send them over of people you've written emails for before you don't have To lie and say that you've actually worked for them you just say that you wrote wrote him a sample okay and when you do reach out you should write a sample for the person that asked you to write the sample so let's say some

fitness trainer guy says hey do you have any samples you can send them one that you made for Luke Alexander for example and you can also write this guy a sample really quick just like I did mine took me 10 minutes so you can write them a Sample and include that as well but this is absolutely crucial for getting your confidence up and if you've never written anything in your life you have absolutely no business reaching out to anyone asking them to pay you the way you're going to be finding most of your clients once

you've done your sample copy is through Instagram and remember like we just saw you're going to be looking for info product clients people who are selling courses or coaching Programs people who are educating others on how to do something and info products doesn't have to mean just how to make money there's like the three sort of niches which is health wealth and relationships So within those there's a bunch of different ways that people can help you do something so for Health it can either be like gaining muscle or losing fat or how to get your

cardio up or how to do any sort of like people have products on all kinds of stuff like That those range from $10 courses to $10,000 mentorships with wealth obviously it's how to make money how to save money how to you know invest how to do all kinds of stuff regarding wealth for the third one is relationship so it could be like maybe there's like a marriage coach or some sort of like relationship therapist or it could be a course on like how to get girls or how to get guys or how to do whatever

you kind of want to do within the context of Relationships there are endless different types of info products it doesn't have to just be how to make money doing junk removal the way you find these people is literally just by searching keywords on your Instagram so you go to the explore page just type in a word like junk removal and then you're going to see a bunch of people who are probably doing that kind of thing or you can type in sales training or you can type in Airbnb because people are doing Like Airbnb coaching

that's one of the make money things or you could type in fitness trainer or you could type in lose fat or you could type in whatever and you're going to get a bunch of influencers who are selling something and they have links in their bio and you're going to be selling to them the skill of copyrighting your pitch to them is basically going to be along the lines of hey you have a product I have a skill of copyrighting I can help you make Money with emails if you let me if they like you and

they're interested what's going to happen is you're going to get on a call they're going to ask you a bunch of questions about basically how it works and how you charge and then you're going to answer those questions and then they're going to pay you probably around $2,000 a month would be ideal for a beginner to charge the reason I'm kind of blowing through this right now is because I do have a video That's way more in depth on how to do this so just click the one that's popped up right here shout out my

editor and uh click that watch that and that's going to make you really really confident in doing your Outreach I gave you my script as well so you can just have that the most important thing about this video is that you learn how to actually write copy and I think that between the breakdowns and giving you ideas on like how to write I think you're going to be A way better writer than what you would have thought before this video now that you made it to the end congratulations you are a much better copywriter than

you were a couple of hours ago so you know what that means it's time to start writing the worst thing you can do right now is start procrastinating think you need to watch more videos and do more stuff without actually writing anything I want you to do exactly what I said to do and it's time to open up the Google Docs and start cranking if you do need more information and you're trying to skip a bunch of steps that the beginners usually have to take because they don't know what's going on I can accelerate that

for you very easily I have a product called the Inner Circle where it's all of my courses and copyrighting material that you can learn how to write learn how to sell to clients and all kind stuff about how to get clients including multiple weekly group calls One-on-one access to me and my coaches and live feedback so we can make sure that you're set and literally giving you leads because we're doing lead gem for our students inside the Inner Circle if you think you need that click the link in the description below and I will give

you all of that the inner circle is by far the greatest program for copywriters right now I don't think you're going to get better results anywhere else and I absolutely love helping people go from Zero to 31k a month just like Kevin or 10K a month just like Alex or 75 to eight grand a month like ma who's also traveling the world which all these videos are right here if you want to see him that's addicting to me is helping people make a bunch of money so if you want to get the same kind of

result click the link and I'll see you in there