how can you find your Niche when you're multi-passionate or you can't decide because you just want to talk about everything I'm going to teach you how you can Niche down so you can Niche out in this video what's up everyone it's Modern Millie welcome or welcome back to my channel where I post videos every Wednesday teaching you the latest strategies and Trends on social media to help bloggers influencers and content creators grow their brands give a little love tap on that subscribe button to stay up to date on all the latest tips and tricks I
have for you first I want to say a huge thank you to this video's shout outs I wouldn't be here if it wasn't for all of you so if you want to get a shout out on one of my future videos screenshot yourself watching this video and tag me on Instagram stories or leave a comment below and subscribe to my channel as always time Stamps will be in the comments down below because I know how valuable your time is and you already know why you're here so let's get into it I understand how hard and
for some people scary it may be picking your Niche for me it took a year and a half to finally find my Niche and even then I feel like it's ever evolving so for anyone who needs to hear this there is no right or wrong decision here it's okay to feel completely lost what you don't want to do is stress about picking the wrong choice when picking your Niche and then end up not picking anything at all so let's start with the basics what is a niche for the sake of my sanity I'm going to
be saying Niche through the entirety of this video I am aware that Niche and Niche are both correct look it up anybody who googles how do you pronounce Niche the answers are going to vary depending on where you live in the world because they're both correct so let's not argue about it in the comments I'm going to say Niche because it came from I guess France or the French so we'll give it to the French this time okay Niche is defined as a specialized segment of the market for a particular kind of product or service
I think everybody is really good at dissecting that first part of the definition specialized segment of the market that's where we get people saying they're like in the beauty Fitness fashion travel education niches all of that however it is not enough to just say your Niche is Fitness you need to get even more specific focusing on a more fixed area of the market let me show you a few examples of what a okay versus a great Niche would be okay is Fitness versus Fitness from home for busy moms travel versus budget-friendly international travel fashion versus
ecofriendly 7s fashion do you guys see the little differences there how they're more honed in on a specific segment of the market so if you already know your Niche or you're starting to get an idea of a niche that you would be in write it down in the comments below I'm curious what everybody's Niche is that's watching this video now attention disclaimer warning warning lifestyle is not a niche before you even comment that please please don't please don't comment saying lifestyle is your Niche so if you've been saying that your Niche is lifestyle now is
the time to change that because social media is too s saturated and it makes it almost impossible for you to grow as as a brand with such a broad Niche so saying you're a lifestyle blogger puts you at a really big disadvantage because you're talking about everything coffee Life Food Fitness travel you're talking about everything and and if you've ever heard the saying if you're talking to everyone you're talking to no one that is what you're doing you're talking to too many areas and nobody is connecting with you if you're wondering well why can why
can JLo do that but I can't it's because JLo is already well known so she could talk about literally anything and everybody's going to Swoon but if you are starting and you are just starting to grow and you don't quite have a platform yet lifestyle is not going to help you at all harsh and honest truth you heard it here first folks please please do yourself the favor of not picking lifestyle let me share with you my story because I'm a prime example of making this exact mistake for the longest time I said my Niche
was lifestyle I would binge dozens of YouTube videos that told me I needed to pick a niche and I would literally roll my eyes because I'd be like I already have one man was I wrong was I wrong to not listen to them so let's take a look at my Instagram account during my lifestyle phase when somebody were to land on my profile as you could see it wasn't very clear what I was doing why should they follow me if they didn't know what journey I was going to take them on what was the point
of them following me being a multi-passionate person it was really hard for me to find my Niche but eventually when I did because of that I was able to grow and now that I've grown I'm able to Niche out and start talking about other areas of life that I wanted to talk about in the first place so Niche down to Niche out okay so how do you find your Niche the moment we've all been waiting for the magic answer of finding your Niche when you can't decide I'll do you one better I'll give you four
answers how about that four ways that you could find your Niche because one of these might work for you and the rest might not just try them all out and see what sticks okay number one try it all literally if you don't know your Niche test posting about your passions try posting one entire week where you're focusing on fashion one entire week where it's makeup and then organization tips and then food whatever it is that you're passionate about try it all do one week at a time focusing on each area you'll probably discover that posting
and writing about one topic comes a little bit more naturally to you than other other topics will this is something that helped me I didn't know what I wanted to do so I just tried it all and eventually I found my footing and it's okay pay to eventually find your footing number two is write to your target audience about what you want to be known for you get to choose what you want to be known for this is the great thing even if you don't know your Niche you might have an idea of who you
want to reach I didn't know what my Niche was all I knew was that I wanted to reach out to women and Inspire them that was all that I knew so I started with that trying to write inspiring captions and encouraging women number three is to make a list of everything you want to talk about on your page this list is often referred to as your brand pillars like if you had a website what would all the categories be on that website now under each of the categories that you wrote down start listing out post
ideas if you wrote down fashion as one of the topics under fashion you would write five ways to style a Blazer what to wear to a job interview so on any ideas or post ideas you could think of you'll find that some areas are easier for you to think of content ideas for than others the ones that come more naturally are the ones you should focus on number four and the last one is my favorite combine your passion with your zone of Genius make a list of everything you're passionate about and then on another list
ask some people who are close to you if you could come to me for advice on anything what would it be or what are some things I'm really good at often times the things that come most naturally to you are things that you wouldn't be able to think of on your own you need that extra perspective to bring it to your attention so this strategy is how I I discovered mine I wrote down a list of everything I was passionate about whether it was like business e related or not so everything that I loved from
coffee to True Crime organizing everything Instagram all the things all the things just made a list and then on a drive home my boyfriend at the time now husband heyo uh we were in the car and I just asked him like if you could come to me for advice on anything what would it be what are things that I'm good at because I don't know I feel like I'm not good at anything and we talked about it and eventually it came down to he said I was really good at Instagram and understanding Instagram and I
was also really good at organization and those were things that I overlooked and I was like well duh it's so natural like everybody knows how to organize their spread sheets or everybody knows how to organize their business but those were things that were natural to me not natural to everybody else and it really helped having my husband's perspective and him telling me hey you're good at these things you should teach these things so that is how I am here today test out some of those strategies and let me know if any of those worked for
you which one worked best for you was it 1 2 3 or four let me know in the comments below if you've already made it this far and you're not already subscribed tickle that subscribe button and turn on the Bell notification so you don't miss when I post my videos thank you guys so much for watching and I will see you in the next one follow your joy [Music] bye
