Mar 12, 2026 - LIVE Feedback Call

That off. Yo, >> Mario Castelli. Oh my god. >> How you doing? >> Going on. >> Life, man. >> It's good. Life is good. >> Just fighting between Mario and Chat GBT back and forth. It's been a been a fun grudge match today. >> Oh yeah. >> I'm just trying to tighten stuff up. >> Nice. And each one goes, you know, so but >> I use church a lot lately. >> Well, you know, it's annoying me a lot now, actually, because every time it gives me something, it's like it's like um it keeps g it's

gives me open loops. Would you like this to make this better? Would like this to make this better, this? It's like it's like leave me the [ __ ] alone. I got to I got to do Something. >> It engagement forms so much. It'll give you what you want and then it'll ask you a [ __ ] question to put you in like a direction. And it's like, no, I don't really want that. Stop asking [ __ ] questions. >> I'm like, why don't you just give me everything I asked for and stop? So, I

just I literally just like five minutes ago went into Gemini and said, "Give me a prompt to change my custom prompts and Chat to stop this horseshit." So, we'll see if it works. >> It's so annoying. I mean, it's giving me good stuff, but honestly, >> yeah, it definitely sends you down the rabbit hole because it's like >> it'll beat you into what it wants you to ask next. So, now you keep using it and then it's like >> I know it's I I you know, I I want to follow that model for everything we

do In our marketing, but you can't do it all the time because I'm angry with it. It's like stop. But how cool is it for for us to keep asking for more? So, I need to think about how I can do that with my newsletters. Yeah. Let me pull this ship up. >> There's Luke. >> See what we got going on. >> Looks muted. >> Is there anyone uh new on the call Today? Welcome everyone. Anyone for whom it's your first time on this call? >> For whom? >> It's a pretty pretty stack call. I

just want to make sure I'm not missing anybody. >> This might be the most people we've ever had on one of these calls, huh? >> Yep. Yep. >> A lot. Cool. No scarf today. I'm about to grab it. It's a little bit cold in here. Yeah. Pashmina and the tank top, too. I didn't have time to prepare myself to beautify myself. All right. Cool. Looks like it's all friends and family here so we can be abusive. That's perfect. >> Nice. >> All right. Uh who's who's first for today? >> About to look. I have a

million things going on. Um, >> where did we leave off last time? >> That was a >> So, I think Hannah or >> Yeah, it's a lot of submissions this week. >> We did. Yeah, we have [ __ ] We have a stop at 5:30. >> All right. So, is it I think it's I think it's Ellie is not here, right? >> Is he not? >> So, it's going to be Hannah first. >> Okay, Hannah. >> All right, we're going to jump in. We'll give everyone love, of course, but we'll try to go laser focus

to get as many people as possible. >> Hannah, Hannah, Focus, uh Hannah, Fotus, Luke are the first three people, >> so you know. >> All right. Talk to us, Hannah. >> All righty. Um, good to see you guys. It's been a minute. Um this week, this week I had um two people reach out to me For B2B cold outreach. Um and I haven't done that in a minute. So I just wanted to kind of have a sanity check because I was going back and forth with the bots which have been great, but I know sometimes

they can kind of be a little bit off depending on, you know, what AI brain they're using. So I just wanted to check in. One was like an audit um and then the other one was like a from scratch. So, um, for the audit, like I just looked at some of the emails and They were not good. So, I just copied a few of them in here and then, um, I I was going back and forth with I think it was the Delelfybot. Um, >> and I like I haven't been contracted to rewrite the emails

yet. I'd just been um I just did an audit and I was like, here are some examples of how I I would rewrite them. and all of them were missing um a lot of things, but the biggest thing to me was um specificity, proof, and a good CTA, and all of his Had like none of that. Um so I and then I was I was just going back and forth with the bots. This is like kind of like bulk outreach, so we can't really have that like timeliness and relevance that like I would want to

do if I was like reaching out to a client, you know, myself. Um, I am I did plan on like talking to him about that a little bit. Like you should be prepared to start being a little bit more sophisticated in your targeting. >> Um, but that's kind of like >> a little bit outside the scope of this project. Um, and then the other one. >> So, this is >> Yeah, go ahead. >> No, I was just going to say the other one is like starting from scratch and I just asked them a bunch of

questions to get this information that the like specificity proof CTA sales cycle stuff. Um, so I just wanted to make sure that I'm like not missing anything Uh huge because I haven't been in this in doing this in a minute. So, >> okay. So, this is just cold email that you're doing, right? >> Yeah. Yeah. This guy is a real estate um he's in real estate. >> And what's the offer? What's he trying to do? >> Well, he's just trying to get clients. And that was part of the problem was he had like 8 million

offers that he was talking about and it was like a 10 email Sequence and all of them were really different and kind of just like throwing at the wall and seeing what would stick was his approach. >> But who's who is he who's he trying to email? You're trying to email. He's emailing real litters across the US and then he's got some that are a little bit more location specific, but it's really like not like a apart from their name and that he Scraped them from a realator website like there's nothing. >> So he's emailing

realtors to help them do >> he does a lot of stuff. He's like an investor. He does fix and flip. He does, you know, like a jillion different um let me grab his. >> What is he trying to do? What is the purpose of him? >> He's just trying to get He's trying to get clients. Like he said he want >> clients for what? >> For all of his ser for any re um any of his services. So like um he's trying to get properties from realators. I'm not like super familiar with um >> so

I'm probably not saying it right, but >> you need to be >> you know outdated houses, we buy cash, you know, fix and flip um in like uh hoarding houses, uh close fast, pay Cash, that type of I don't know what that's called. I'm not in the real estate space. >> Oh, he's going to have to pick one specific thing. So that's that was part of my So I I just want to check in because that was pretty much what I told him is that like you you're just like sending a bunch of [ __

] and it's not focused at all. Like half of these people more than half probably aren't even pro aren't even doing a service That you're talking about. So you need to get a lot more specific. >> But like this even this I I kind of have an idea which is basically you're messaging you're messaging realtors and being like do you have a house that you haven't been able to sell? But I don't know what he's telling them that they're he's going to be able to do with them. >> Even this email is not really clear

to me. >> Yeah, this was like this was just AI trying to use like madeup examples. Like none of this is real info. I'm trying to like >> No, but I'm saying info I need >> Yeah. I'm just saying more fundamentally. You just have to figure out. I'm still not clear what is he wants who who he's talking to and what he wants from what he's offering them. >> Okay. >> And just getting like like it just it Needs to be Yeah. like Miui said, just one specific thing. Um, and that's that's basically it. Um,

but I think it's I think it's simple. I think you have the right instinct spec specific, but I would say like I feel like you probably are still not clear yourself >> and so like >> I'm definitely not. >> Yeah. So, taking time doing your due diligence, go into Claude or or AI and Just >> like ask it, you know, you could be like you don't have to know anything about the market. like here's this guy, here's his services, explain to me what it would be, what would be appealing to them, which are the best

offers, and just kind of do your research there. And then figure out just a very specific, you know, it's it's very basic stuff that you'll know like, >> hey, what's up? This is what I've done For other people. If you have this thing, I want to buy this. Here's the reason why I'm doing it. You know, here's the great offer. Send me a message, whatever. >> Um, >> yeah, you're really trying to get a reply. You're not trying to sell them on everything he's doing. It's just like how can we help you in some way,

right? Get their interest. Get them to reply and then talk to them. >> Yeah. >> But they need to have like a clear reason why they're even replying. If this guy's telling you like I do this, this, this, this, this, and this for this, it's like, well, what the [ __ ] That's not Yeah. Like, why are you even emailing me? You know what I mean? >> Yeah. >> Like, unless you know something that you're specifically going to help me with, I don't really care. >> Right. Yeah. And that's where I was like, it would

be great if he was using AI to scrape listings and reaching out to the specific realators with specific listings and like, you know, >> even about like a if he saw somebody with a listing that was up there not selling and then the subject line was literally the address of the house, then they're going to [ __ ] open that, right? >> That would be kind of like Yeah, that's Like the ideal how I would I would want to do it in like the ideal world. And then there's kind of like what is he >>

I'm trying to bring him into 2026. Um because these emails read really like 2012. >> Yeah. Yeah. But I don't think he has the team or the time to do something that focused. Um I'm going to pitch it to him, but I don't. >> Yeah. Yeah. >> All right. Cool. Thanks, guys. Cool. >> Cool. And even without the specifics, right, you can just be like, we help people in this area, whatever, sell their houses that were sitting on the market. >> Maybe maybe it would be worth our time to talk or something like that, right?

>> Yeah. >> If they have a bunch of homes that they wanted that they have trouble having trouble selling, then they would Probably want to reach out and talk. >> But you can't be like just hitting them with every single thing that the guy does, which is what he is trying to do now. It's like >> Yeah, that's what he's trying to do now. Yeah. >> Yeah. And it doesn't work. Cool. Thank you. Of >> course. >> Uh yeah, for Stephanie and Ken, I don't see you guys on the N on the list at All.

>> Wow. >> So, um >> yeah, I sent something in last week. I will look and see what the hell happened. But >> yep. >> Yeah. Let me see if I by any chance on the old one, but I'm pretty sure I did a new one. Let me check. I'll see my start. Okay, just double check that. I'll look on the old one, too, and kind Of look at the time. >> I don't see. >> Um, cool. Yeah, I I'll look and see if if it maybe it was put on the other one. All right,

let's look at uh photos. What's up, guys? How are you? >> What's up, man? >> Oh, good. All good. Uh, I'll give you like the 10 second like a summary. I just want your help to decide whether I should pitch my client like a more work And if so I would like your help to kind of like a structure a deal or based on the information I've given you maybe you're going to be like listen I don't think there's like a that much potential with this client so better like just focus on other opportunities etc

because I already have like a bunch of other clients and I'm getting like a referrals almost like a weekly so yeah just want to make what would be like the best investment of my time. >> Okay, >> cool. >> So, >> it's on the dock. >> Yeah. Um, hope you can see it. Okay. Yeah, you can see it. performance compensation >> 247 in the morning. Yes. Okay. Sitting asking my main client for a raise or some kind of performance base for 2024 email marketing direct response assets. Create a strategy. Five new ad concepts Per week.

I'm just reading guys and I'm not sharing purpose. Um, >> responsibilities. What a responsibility. a measurable winner compensation adjust. >> Okay. How much time does this take this client? >> I think I can like a do everything let's say in a day, a day and a half. We have like also like a four meetings a week which is like a little bit too much but Yeah it shouldn't take >> four meetings a week. Yeah. Four meetings a week. Yeah. That's crazy. >> Four meetings a week. >> Four meetings a week. Yeah. >> Okay. It's not

like a It's not like a one-hour long meetings. I mean, some meetings might be I don't know there I mean today's meeting lasted like a just 10 minutes, but it's like a two essentially like a updates with the brand manager and the CMO. One is a Creative strategy meeting and then the other one is like a a brand I I don't even know how to call those things like every every department head like it comes together like every Monday and we give like our updates. We used to we we stopped doing those like a back

in I don't know like a few months ago but one of the co-founders was like hey this other brand that we have like a and we have like a we're doing these meetings it seems to work well so yeah we're Going to bring them back and I'm like [ __ ] my life man [ __ ] my life >> so you got to always be available for these meetings and it's like a >> yeah exactly exactly yeah and it's stupid because okay maybe I don't know maybe the tech team lead will say something and I'm

like okay this has nothing to do with me I can just read a Google doc with some basic description and I'll get like a 95% of the point but yeah what can you do >> um >> so how many hours would you say like realistic how many hours are you spending including the meetings all that >> and don't tell us what it can be done in I want to hear about what it's actually taking >> yeah realistic you know give yourself it's it's probably more than what you're going to say anyways so keep that in

mind >> I mean guys some weeks where I only had To do email because I can just like recycle some of the older emails and everything. It would take me I don't know like two hours like for the emails a week. Okay. And then for the ads and everything I think I can do everything in 4 hours I guess. So I guess like a less than 10 hours a week total. I think that's pretty good because I'm also focused. It's not like a Yeah, I think 10 hours a week is like a good >> And

you think like in a perfect world if you were to put on more focus and attention >> how many more hours would that be to do it? Um >> I am open to adding let's say okay that's a good question. I think like a realistically I can add let's say 10 more hours a week uh provided those are going to be let's say hours where I focus on like a brain of in my zone of brilliance. So I would Like a brainstorm let's say marketing assets and I will write them. So I wouldn't say that

I want two more meetings let's say. So yeah, I think like a 10 hours more is like going to be realistic. >> And that's just from you deciding, oh, I could do more. But >> yeah, because I mean I after like the creative strategy call and now that I'm going through like all the trainings that you guys have done, I'm like, [ __ ] I mean, we could be split. We could be shipping out like I don't know like 20 more ads. >> How many more? You think you think just more ads? >> And how

many more hours? >> Sorry. Sorry. Come again. And how many more hours >> in total? Like a uh >> Yeah, >> 10 more like on top of like what I'm already >> 10 more 10 more hours. And how much would you want to make extra to make that make sense for you? >> I haven't like considered this. Uh no idea because I would I wouldn't like to make like something that's like a fixed if it makes sense. So if they told me, okay, we're going to give you let's say 2K more, I'll be like, no,

man. I mean, it's not worth my time. Like, I mean, I'm >> What would be what number would be worth Your time? I I know you don't want to do a fixed. Do you want to do upside, but like what number would they have to tell you if it were fixed that you would feel like, "Okay, it's worth >> a number that will make me go, "Okay, [ __ ] Okay, let's do this." I'll be like total like another 5k. So, like a 10k, like a Yeah, 10k total. If it ends up being like a

two more hours, yeah, I wouldn't mind because I mean, I'll be happy with let's say 10k. >> Do you have a sense of how much they spend and how much they make? I have like a very good sense. Uh so I'm going to give you like some context like a in December they did around like a 4.5 million which was like an outlier since we like a spend like a lot of money and we also had like a very a very big discount for the brand which they don't do this like a very often but

since then it's been it's been like a half a million 600k a month something like That. Yeah, >> it's a huge difference. >> Yeah, very big difference. Yeah. Uh because we don't run like a lot of like we don't do a lot of discounts. Uh we have like a some of the I mentioned this in the doc that half of the leadership is like a performanceoriented the other half is like a brand oriented like oh this is not good for the brand. So there's like There's like this tug of war if you will. >> Yeah.

I mean, wouldn't it be easier to just get another 5k a month client that takes 10 hours? >> Of course. Yeah, of course. But yeah, I'm not sure. I mean, I just think that if I maybe if I could like somehow like a frame it like a correctly and if I'm not like a totally mistaken and there is like some potential to make them like a way more money, I could get let's say a Big piece of the pie too. But again, like that's like a hypothesis. I'm not sure like if if it's right or

wrong. >> You said my gut is saying like The thing is I I I need to un learn it a little bit more. I have not seen that many great um like profit share or revshare arrangements that happen on the creative strategy ad side. I've typically seen bonus structures >> which are great. >> Um >> and I need to kind of look into it and and understand why that's the case and what the economics are, >> but I haven't really seen good ones. like if you were going to do like a a VSSL or like

some kind of big selling initiative that could be one thing where like you can take you can take more of it. Um, but it almost sounds like you kind of want to be like this like CMO role, right? Like >> Yeah. Yeah. >> So, >> yeah. And we already have a CMO who's like active like himself. Yeah. >> Yeah. It's it's hard to make it's it's hard to make the judgment. Um >> because I'm looking at like what what revshare or what you would do. Like you could get percentage of like email sales. That's more

standard. You could do bonuses for ads, but I feel like you're not really going to be able to Set up an arrangement on the ad side that's going to make it make sense. And you could do like a CMO sort of like, >> hey, here's a I want to higher base plus plus revshare, but they already have a CMO. That doesn't seem to make sense to me. >> Of course, >> the other hesitation I have is that you said there's split in the leadership of like brand versus direct response. So, it's going to be an

uphill battle where You're fighting it. Yeah. >> So, I do think with Mario, you're probably better off finding >> just you could probably find two or three more clients and do it in a few hours per week and and still get the same amount. >> Um, >> or you just you just tell them, >> you know, one of the things you said is like, I don't want to do a flat I don't want to do like a higher retainer fee, But it's like >> my question would be like I would just kind of question that

assumption of why and be like, hey, I want to do I think you guys could go twice as fast if we doubled the work. I want double the pay for double the work. What do you think? Right. And so they may say no to that, but I I wouldn't just delete that as an assumption >> because it actually doesn't seem like all the restrictions you said where I Would only say don't do that if the upside was like super like frothy. Like there's definitely a lot of upside. This doesn't really seem like >> there's really

a direct path to getting big amounts of upside. So I would probably be like if I want to do more work for them and I think I can help them more then I would just do something that that I would say before even bringing that up. How much do they think you're working now? Because they think You're an employee. >> They think you're an employee. Like, well, what the [ __ ] Why you not working harder anyway? >> Exactly. >> You only work 10 hours a week. >> Yeah. Yeah. Uh I mean, I was kind

of thinking that and that's like a very honest. I could tell him, look, I mean, I do some consulting and coaching on the side like in the evenings. Yeah. I'm happy like to do like a instead of like A these things that I am doing I can like cut down like a work more hours for you guys let's say in the evenings or even like the weekend I don't personally mind and that's how I would probably approach this. Yeah. >> I mean I don't know. >> Yeah. >> But yeah I mean I agree with you

I mean, if you think that doesn't make much sense, I mean, I can at least like try and tell them, listen, I mean, now that If I land if I score some big winners for them, maybe I can ask for a small raise at least to the base and yeah, take it from there. >> Yeah, small raise and bonuses on the ads >> are are definitely ones or like I want to increase the deliverables and and do more. That's where I would start and then I would just go look at other clients. >> Yeah, perfect,

man. I think I think the more leverage is in the other clients Because you can move into like bigger markets. Like I'm already seeing like structural challenges like go find a client that doesn't have structural challenges big wins for and then leverage more. You know what I mean? >> And wants to do direct response stuff. >> Yeah. Direct response. >> Yeah. Yeah. >> Because you can definitely find a client to that will pay you 3 to 5K for way less than 10 hours extra. >> Oh yeah. >> Because you would just be doing like creative

strategy [ __ ] for them. >> Yeah. Makes sense. >> Couple hours. Yeah. >> Mhm. Yeah. I'm definitely a little bit emotionally attached to them because I like them as people, as a company, and yeah, I've been with them like for two years, but then I'm like, okay. Yeah. I mean, if I can make like more money, why shouldn't I? So, yeah, this makes total Sense, guys. Thanks. >> Yeah. And I'm not saying to leave them. I'm just saying. >> Yeah. Of course. Yeah. Yeah. Exactly. >> Yeah. But if they don't want to be helped,

yeah, I cannot help them. Yeah. >> Yeah. Exactly. Exactly. >> Okay. Perfect then. Sweet, guys. Thanks a lot. That's very helpful. Of course. Good stuff. Take care. All right, let's go. Uh, Luke, >> hey guys, what's up? Good to see you. >> What's up? What's up? >> I was on the call about three weeks ago when you were helping me with hooks for ads. I was submitting for a test project with an agency and thank you. I got the gig so it worked well. >> So, uh, thanks. >> Did you do what kind of did

you adjust the ads or what kind of ads did you >> Yeah. Yeah, I just I started from scratch with the the it was the Respected roots like so beard care for black guys and it was like roasting in the comments, that kind of stuff. >> Yeah. >> So, I was happy with it. Um, thank you. And now I'm just here because like I'm just I feel I'm spending way too much time writing ads and I know the power of the tools we have and I just want a bit of like steering in the right

direction to keep me focused and efficient. Like to put it into context, like I could Spend three days trying to work on maybe a set of 10 or 15 ads and I just end up massaging them and [ __ ] around with AI and then the hour before I'm about to submit it, I see an ad on Atrea and I'm like, "This is great." And I stick it in the Swiperbot and five minutes later I have an ad and I'm like, "How can I just make my process that efficient so that I'm just getting ads

in 30 minutes? each ad 30 minutes. And I feel like I'm just flailing around a lot until I get to That stage every week. And with this new client coming on board, I like I just need to make things more efficient because I'm just going to drown otherwise. >> And there how many people are they having you write for? >> Uh I don't know specifics yet. I start next week and I'll have my first proper project. Um, they'll probably throw as many ads as I can handle my way, you know, but I think it could

be maybe Three to five ads a week to start with anyway. >> But I'm saying they're going to have you on different clients or just one client or what? >> I don't know to be honest. I imagine I'll be starting with just one brand to start with, maybe two. Um, >> yeah, >> you know, and I know I saw Luke's post about this a um agent model that you're coming out with, so maybe that's the Answer to my problems. But uh uh grateful for any advice really. >> Yeah, I think um you have to find

the flow that that works for you. Um >> Mhm. I I kind of have uh yeah, I think what Steve says like a lot of it is just going to be psychological of just like giving yourself I'm going to do this in four hours, right? Like how so for example, you said let's just pick something. I'd love to see how you Approach. If you had to do 10 ads for two different products in 3 days. So if I had to do 10 ads for two different products in three days, I would segment my workday. And

again, this is being conservative. I would aim to do them both in about 4 hours. So two hours each. That would be my end goal. But let's just keep it conservative and say I'm just going to do these on one day. That means I have four hours to do 10 ads for for each. That would be the First thing, right? >> Mhm. Um, yeah. So then, uh, I don't think she's on there, Mario. >> The perfectionism is definitely an issue and like the stuff coming out of AI is not perfect, you know. >> Yeah. So,

so what I would I I have two workflows that I played around with uh when I was doing stuff, you know, I still am doing stuff with the grounding code, but a a little less. But, um My flow and two flows that I would do. Let me just try to find them. So, the first thing that I like is I basically have a I take a dock that has all of their top winning ads. That's it. And I'm actually not feeding it. So, I like build a buyer. I like all of these other contexts, but

so much of prompt engineering is context engineering. And so over time, as you play around with AI, you start to realize that AI is like A person. And AI is the type of person where like you got to be careful what the [ __ ] you say because they remember and pay attention to everything. And they're [ __ ] autistic. And so they don't know how to contextualize things. So if you slip in your builder, oh, and they also like to talk about pink ponies. It's going to try to talk about pink ponies all the

time. It's like a fixation. So, you need to be you have to almost be like almost treat it like a Like a pathogen. Like I'm I'm >> I need to be careful what I tell I need to manipulate and gaslight. That's my new call. How to manipulate and gaslight AI into making it do what you want because like you have to be careful the information that you give it, right? And understand every piece of information you give it will be used against you in a court of law. So like you got to be careful and

thoughtful about it. What I've personally done is using the infeed VSSLbot or the Mario bot. The only context that I give it is a document of all the top winning ads. That's the first starting place. So, I just get all the winning ads that they have and I pop it in there. Because to be honest, that's all the context that you actually need cuz the winning ad is all the information that has already worked to get people from going on an ad to clicking onto a product page. >> So, that's all the context that it

needs Should be in those winning ads. The other thing is is basically I put uh I put any extra information that I want. So if there's something in the winning ads that is missing, hey, I want there to be more proof or hey, I want you to pay attention to these types of mechanisms or hey, I want you to do this. So I'm giving the context based on the workflows and I'm always reiterating this doc. This is my starter prompt. So when I go into Mario bot or in feed VSSLbot, I just drop this in

and I I say just process this and that's the first place that I'll go. Right. The next step that I'm going to do is um typically the first the next step that I'm going to do is figure out the hook. I actually like to start um start with the hook. So what I'll do is I will say um I basically this is the prompt for this ad idea. Give me 10 different hooks here. These are going to be for whatever. So this is like my basic Prompt. Okay, you can adjust it however you want. where

it says based on this I put in a hook document. So all of the hooks that I like and all the hooks that I've worked from other places I would for example go into the Marcio bot and make it generate a bunch of different hooks and I would save those. I would have like 10 Marciobot hooks. I would have like 20 hooks from the top performing ads. I would have like 10 hooks that are hooks that I like And then I would give it a little bit of context on why I like these hooks. Right?

That's what I would do. I would put that on there. So the first thing I do is I just take a raw idea. I I take the starter prompt and a raw idea and I generate my hooks first of all. That's what I would do. So then so then the question becomes to like how do you come with those raw ideas? We'll talk about in that in a second. Once I have the raw idea or once I pick my hook Then I say okay I want this hook with this idea. And then I would say

write me an ad. It should have this this be this long be this whatever be this whatever. And then I would put in the top ads again that I have as examples and it will write me the ad usually pretty good. Once you get the hook dialed in, it does a pretty good job following the rest of the flow. And then from there, what I'll do is I'll basically put in all the anti- AAI Guidelines. Hey, rewrite this, make it simpler, simpler language. Don't use staccato sentences, things like that. I pop it out and then

from there I will go through and just either edit man edit it manually or tell the AI cut this simplify this move this and then I'll make my headlines. From there I'll just make my images which is pretty easy. You go into the image image idea one or you pick the ones that you want. It'll generate a bunch of images for you and That process is done. If you're doing the infeed VSSL one it's a slightly longer process but that's basically it. That's one process that I do for it. Um, I have another process that's

a modular process. I guess I guess would it be helpful for me to do this on the call on Monday, >> like step by-step document like writing ads in real time. >> I think that would be good. >> I think I've done it. I think I've Explained and gone through this process before, but I think I can do it again. Um, and really clarify >> and kind of on focused on efficiency and your processes. That will be helpful. Yeah. >> Yeah. Um, and I'll try to do basically, you know, maybe we'll do 10 ads in

in 90 minutes because it it definitely it definitely should be done. Then the other process you need is um how do you come up with your ideas? So again, this Is how I allocate things. If I'm doing five ads, if I'm doing five ads for a brand, I know I'm doing five ads for a brand. I'm going to I'm going to um I'm going to uh re I got to close this chat. It's too distracting today. I'm going to allocate if I have five ads, I'm going to use exactly the same process I taught you

guys. I'm going to allocate my awareness levels and my sources. So, if you guys remember, there's five awareness levels and There's basically eight different sources, right? Five awareness levels and then there's storming swipes, templates, um, organic, research, matrix, internal vectors, stuff like that, right? So, I decide before I even write my ads, I'll decide what I'm going to do. Okay, based on the brand and based on what's working, do I want to do two unaware ads, three unaware ads? Do I want to do two problem aware ads? Typically, my split is going to be 40

to 50% unaware, problem aware style ads and then another like 20 30% will be problem aware and then another 20 30% will be solution aware cuz I'll just let like mo like product aware and most aware are [ __ ] easy. They don't really matter that much. Maybe every now and then I'll do one product aware ad, right? So, if I'm doing five, I'd probably do two unaware ads, one problem aware, uh one solution aware, one product aware. That's my that would be my split. And Then I would ask myself, okay, based on that split,

I want to make sure I'm doing at least pulling at least two ideas from organic, at least one idea from a competitor swipe, at least one idea based on my own judgment based on winners, and then um and then one like wildcard ad. It could be whatever it is that I want, right? So now I know I this is where I'm going to go get my ideas. So swipe, first thing I'm going to do is I'm going to go look At at all the competitors, whatever, and I'm going to pull two or three ideas. Here's

my swipe ideas. Awesome. Then I'm going to move on. I know I need a couple organic ideas. I'm going to go through my my newsfeed. Boom, boom, boom. Oh, here's two or three ideas I like. Let's pop them on here. Then I'm going to do my research. I'm going to go through the top comments. Oh, here's an idea. Here's an idea. Boom. Save that. Then I'm going to go in and basically look at all the Top ads, talk to AI, say, "What are the patterns on here?" Come up with two or three ideas. Now I

should have about 8 to 10 really good ideas. And all I do is I just sort them and say, "Okay, these are the five best ideas that I think." and I make sure it kind of maps with what I originally planned with the awareness levels. And then I have all my ideas and I'm not worried about my [ __ ] ideas. Like I know my ideas are solid. This is what I'm I'm betting on And now I'm not worried about that. And then I just go through the process that way. So um again it takes

time and my process to be fair is a little bit overkill. I I'm like overkill in my thing but I still think you could do it in about two hours max. You could do you know five ads or or or even 10 ads. >> Okay. No, that's really helpful. Um, I think for me like having a clear decision on what formats I want to start with is really helpful. Like I'm doing a Lot of UGC stuff, Yapper stuff, fake podcasts, green screens. So, it's really just let's write the script for it. Let's get the hook.

Um, yeah. No, that's really helpful. >> Yeah. And I think a lot of it's just going to come down to those >> the the the lack of perfectionism and the the the um the you know the constraints too. Uh yeah I I was yeah the constraints basically giving yourself time Constraints and saying this is this is what it's going to be and [ __ ] it cuz you got to have a little bit of a [ __ ] it we ball like let's ball kind of like mentality when it comes to ads. It's scary because

it's like, "Oh my god, these ads are going to fail." But you have to be like totally comfortable with failing. >> Like totally comfortable with failing because you're gonna fail almost all the time >> and then you're and and you may fail for weeks on end until you get a winner. And obviously you want to get better, but like that's just part of the process. So if your perfectionism is not going to stop you from failing, like you're going to fail. So there's there's no nothing you can do to stop it. It's just a matter

of how fast you get get better. And if you're operating from a place of fear of failure, it's going to make you overengineer and put so much effort all For you to fail regardless, right? Because you got to develop your intuition and instinct for what the market's responding to. Um, that's basically what I would say. And then, uh, we will, like I said, the agent stuff should be ready pretty soon. And, um, you know, it should help with this. The last question is like you're you sound it sounds sounds like you're taking a rel like

a sniper approach to some Degree because what I've ended up doing is like f basically creating a Google doc with like 15 to 20 to 30 different ad drafts that AI gave me and I'm overwhelmed then I'm like to even just look through them and decide which one to run they all they're basically all the same variations but is your advice like um simplify and focus on getting two or three or five ads and be confident than them rather than getting a bunch of Shitty drafts and getting overwhelmed. >> I mean, yeah, it's always better

to have better more quality than a bunch of [ __ ] But I'm saying five because if they're asking you to do five ads and you don't want to do the five best ads that you can, but it's always going to come down like you're the to be honest, I've submitted so many ads I didn't even read the ad. I don't even know what the [ __ ] ad said until it was like a winner and I was like I was like, "Wait, Is this is this my ad?" And I'd like check and I'd be

like, "Oh, [ __ ] is my ad?" I I can't tell you how many ads I didn't even read and they had they're saying [ __ ] [ __ ] in there. Sometimes I'm like, "Oh, I probably should have edited that." Because the only thing I'm focused on is the idea and the hook. So, the first thing that people see, which is the image, the headline, and the the hook if it's on meta, and the idea of the ad. That's Where like 80% of my focus is. The rest is [ __ ] easy. Like, it's

just easy. It's just promise. It's like that's [ __ ] boilerplate [ __ ] And yes, it matters. You there are edits and things that you can do and there's there's better quality and stuff like that, but um I think that that's good. Uh I have another process too that's like a modular process which I kind of switch to which I'll share with you guys. And then every now and then I like To also just like write an ad by hand, right? Or just spitball it spitball an ad which is nice because I like I

like to get some variety and some variation in the in the flow. >> Great. So look, that's really that's really helpful. Thanks very much. I'll uh meditate on these notes tomorrow and >> apply it. Thanks, Luke. Thanks, Mario. >> Cool. And I maybe I'll do that on Monday to to walk through it. Um >> because I think it'll be good. >> Cool. >> Have an official flow. All right. Cool. Because I think Cosman messaged me. He's just like, "Let me see how many ads Cosmin is up to." I don't know if he's on this call.

Cosmin is up to 67 creatives a week. Jesus. >> And uh and then they're he's got another deal for another 15. He's like, I don't think I can do it. >> I want to get you guys through a Process. This is what I was thinking. I want to get you guys through a process where um I think it's like steps. It's like figure out how to do 10 ads per week. Then the next step is figure out how to for you to do 30 ads per week. And then it's going to be uh 50 ads

per week. And then it's going to be how you can get to 100 ads per week. Because I think with the tools and everything in here, everyone in here, if you're a beast, should be able to write a hundred Good ads per week, which is [ __ ] awesome because the minimum that brands will pay is like $50 if you're working at like a dumb agency. Like $50 per ad, but that's like $5,000 per week. And the most that I've seen so far is like 250 per ad, which is basically like that's taken you to

that's like a h 100red grand basically a month. So the the 20 to 100k a month create a strategist and I think I think the first one is to get the volume and Then get the winners. Um >> yeah, amazing. >> Cool. Awesome. >> Thanks, guys. >> All right. Good [ __ ] Let's do um also the ad template bot like that. That one is like kind of like [ __ ] pretty good. uh for the webinar. We like ran a webinar and I think I wrote like >> I think I wrote >> I I

I think I made like 30 or 40 ads in about two hours and like made them like UGC videos, statics, like body copy headlines and like they worked they worked good. I also didn't read them then they worked pretty good. Um so you got to just yolo sometimes. All right, let's move to Oh, there Julie got you. You are on here. >> Why the [ __ ] are you submitting under Julie? Stephanie, I >> I didn't I'm just joking around. I >> Yeah, I don't think she's on the call. >> I'll take her spot. I'm

sure I'm like way down. >> That's Stephanie. >> Stephanie submitted as Julie. That's what I was saying. and Steve wanted to just skip the line and that's why I was cracking up in the [ __ ] chat. >> No, it was totally me. >> Okay. >> All right, Stephanie. What the hell's going on here? Julie, >> hey guys. >> What's up? >> Miss you last week. >> Yeah, I missed you, too. >> Cool. Um so basically I want to show you the landing page already designed. Um I got to say I know our designers already

kind of became infamous of um design. I got to say I think this is pretty decent you know. So basically uh is a copy that We kind of been seeing. I just want you guys to see it. Obviously, if you have any other com copy comments, um we're already kind of working on getting the OTO1 O2 formatted, but yeah, basically just getting feedback on that. >> Okay. Just design or design mostly, right? >> Design. I mean, if you see something copywise too, um kind of weird headline >> discovered youth switch >> interruptor secret. >> Maybe

it makes more sense in Spanish. >> Yeah, this is good. I feel like these images are not really telling the story too much. >> Yeah, we were kind of struggling with the kind of like first picture. Um, >> if you're having Harvard scientists, I'd definitely have like a big Harvard logo right here, you know, some sort of like >> study looking thing that's like blurred Out or um >> yeah, like some sort of like breaking news kind of thing because that's the that's the whole angle here. And I would I would put it I don't

It's weird that it's like kind of side by side like that. Like I would put it image here, Harvard, something like that. And then I put the sub headline underneath it. >> Yeah. When you make it more mobile, it kind of shows like that. I think right now it's kind of in the middle in Between desktop and mobile >> cuz in the mobile I know it kind of look what you're kind of your what you're saying. >> Okay, cool. Yeah. So then I yeah I would just change this to to look at something like um

yeah like Harvard yeah show a picture of Harvard with the the little logo and like some kind of like study that like got blurred out or something like that you know kind of Make it look like a breaking news type of thing. Um this image wow you look so good here. How long ago was this picture taken? I think it should be like two women talking. Not taking a picture but just like looking at a phone you know. Yeah. >> Okay. >> And looking a little more haggarded or something. >> You shouldn't even see the

picture. It Should be like her showing on the phone, right? And they're like looking >> Yeah, exactly. Maybe change this cuz it looks like it's a drop down. >> Okay. Yeah, that's That's a that little pink section is a little cluttered, right? >> Yeah, it does. >> Okay. >> Little crowded. >> Space that out a little. >> As you can imagine, like all the in pictures in this site are AI generated. I gotta say, some of them there look pretty realistic. >> Yeah, it's good. I'd put another like Harvard logo here. >> Like when >>

this is very minor, but I'd add like typically if I'm doing like my husband Jeff gave me that look when the credit card bill arrived. I mean, he I would just add something that makes Jeff not Seem like an [ __ ] cuz it'll just take people off track to be like, "Fuck that guy." And they'll be thinking about [ __ ] Jeff, right? And it's just like my husband Jeff gave me that look when the credit card bill arrived. I mean, he was my biggest supporter and fan, but he just asked me like, you

know, a question. It's something to make him feel a little more sympathetic. One or two lines, pretty easy. >> Oh, this is cool. This is here. So then That's fine. You know, ignore what I said. >> This font is weird. It kind of comes out of nowhere and looks weird. I don't think >> is weird in a good way or weird in a bad way. >> Weird in a bad way. It's like comic sands. It looks like it's a minor thing, but I'm just It's just weird because you don't use it anywhere else. >> So,

it's like why is it being used here and it looks weird. You need to show David Sinclair if you're introducing him here. Lab coat Harvard sticker next to him. Just spam Harvard. Harvard. Harvard. Harvard. Harvard. >> Spam them. Uh, this is weird that it's centered here. Should be left justified. I would also make this sort of like black and then put like Put like the doctor. It's just hard to read it a little bit. The white on top of the doctor. So, I'd probably just put it like black on white or something like that and

then put the doctor or something conspiratorial down below it. Uh, these feel if someone feels a little off about this. So, I might say and you might, you know, and you might be thinking something along the lines of why haven't I heard this before? Or this sounds too good. True. Beautiful. Because I thought exactly the same thing. Just to contextualize it. Um, what is this that look at? >> It was basically like a screenshot of like a insert of all the research to kind of kind of show like a study type of thing. If you

don't think it's clear, I can replace it for something else. >> Yeah, it's not clear. >> Okay. >> Because you're just showing like References to two studies. So, is it just these are the only two studies that exist on it? >> No, they're a lot. It's a lot of them. Just like obviously if I scroll down the hardware logo would not show and I didn't want to take up the whole screen but if it does not fair >> only a tool exists that you could use. If only Photoshop exists or Canva what I would do

is I would put my confidence completely shattered Harvard Medical School the Sinclair lab. My favorite thing is to just take a screenshot of the um a screenshot of the the title of the the paper if it looks and and what I try to do is I try to find different looks for it cuz if it's just all PubMed, people's eyes are going to blur over. But if you look on PubMed, then you can typically find the PDF. So, I'll screenshot the PDF. I want different looks to it and I'll just like take them and I

kind of like them to be like Layered on top of each other. So, it's like 10 different studies. Boom, boom, boom, boom, boom. Um, and the other cool thing that you could do too is you could take a study. This this is the stuff that I think matters the most. You find you take the study and then you just throw it in AI and you say, "I'm trying to convince people that this [ __ ] is awesome. I need to find the best direct quote in here. Significantly increase whatever significantly did this." And I'll find

like the best three quotes. And so I'll put screenshot of the thing, big quote in in text that's just cherrypicking what I want it to be. big screenshot, cherrypick quote, big screenshot, cherry pick quote, and then be like, "And there's ma and there's just tons of more studies." And then I would just like layer a bunch of the studies on top of that. And that's gonna give this overwhelming feeling that it's like this crazy new like paradigm. >> Yeah, I see what you're saying. >> Awesome. Thanks, Joshua, for sharing that in there, too. Um, this

doesn't really feel on brand with being a like conspiratorial image, >> okay? >> You know, like you're still in the conspiracy area, so this is not really doing much work. That's fine. But I'd probably put like a like a medical spa or something like That or a bunch of different celebrities. This image is not quite communicating what you want it to be. >> Celebrity walking into like a medical thing or like >> Yeah. Or just like big montage like collage of a bunch of different ones or Yeah. them undergoing some like weird looking look like

you could just Google like weirdest celebrity beauty one. Just find the weirdest possible image. >> I would have like their security like Escorting them into like a like a door or something. >> Yeah. kind of the thing. >> Yeah, >> most women are probably not looking at a physical photo of themselves. Have it on their phone. >> She doesn't really look Latina either. >> There are all different types of Latinos, but yeah, we can change it to more Latina. >> Latina, >> quote unquote looking. >> Yeah. How about we use the Latina type of Latinas

for these pictures instead of all these different types. This is a good little area right here. I mean again he's using this weird font. Maybe we can move that. Um the other thing I would put on here I like when you do something like this is about feeling like you're losing yourself. the vibrant, confident woman and then no matter what you do, no matter how much Money you spend, nothing changes. I like to flip it into like the hero frame because you're fighting a battle you can't win. And guess what? Whether you realize it or

not, most most of the women I talk to, most of the women I know are the foundation of their entire family, the source of life and the source of this. And when they're not feeling like themselves, everyone suffers. It may even sound exaggerated, but I have a feeling that, you know, Women who just feel like this is, you know, just imagine. I don't know. I like to kind of flip that this like hero frame around like when you don't feel like yourself, you're you're like you're basically flattering them. Like you're you're the center and the

heart of your family. You take care of everyone. You're there. And when you're struggling struggling to feel your best, not only are you not feeling great, but also impacts everyone else without making Them feel bad, making them feel good. Like >> yeah, >> you're making them feel good, but at the same time, you're still ramping up their responsibility to actually do something like that. >> And it kind of Yeah. falls on them because if they're not well they cannot take care of others kind of >> and it's not and then it's not a selfish act

it's a it's an act of heroism which Is is more >> they have to buy my product to fix your whole family they're depending on you buying it >> to fix the nation yeah >> this is cool I just put like a big like I probably put a graphic on here that also shows like 70% 60% to really make it clear >> okay let me graph like actual graph use the numbers >> like almost like a thermometer kind of Thing that just shows like something going. I don't know. Just a way to like make it

clear. This looks kind of hard to read. >> I can't even see the difference between those colors. >> I think he was trying to do it like a conversation bubble. that what I >> Yeah, it didn't really And if it's if it's an in-person conversation, I wouldn't do it like that. >> Or you could, but like I don't know. It Just looks weird to me. I don't know how to fix it, but it looks weird. >> At least do it like iPhone messages if you're going to have it like that. Blue and white. >> Yeah.

And I think a little more spacing and stuff. And then even the like little just the little tail, you know, that comes on either side. So it's it looks like a >> more like conversation. All of this looks super cluttered. Like there needs to be more white space. >> Yeah. >> Chubby Asian guy. Isn't this Davis Sinclair? >> What is the point of that guy being there? >> And why is this space? >> I think he has to show it like a scientist, you know, type of thing. Definitely not David Sinclair. Oh >> yeah, he

looks like a like an intern and Look like a professional like a scientist and I can't see his face. >> Okay, you're telling me this lady's Latina >> be >> there's all different types of Latinas look. Okay, >> I had never seen a Latina look like this, >> including some that are 100% white and not Latina at all. >> Be honest. Have you ever seen a Latina Like this? >> Yeah, in Argentina. Yeah, we got to go all the way down to the the bottom of the earth to find them. Okay, she can she could

pass. Same thing here. It's all cluttered. It's a good image. This is a lot of gray, so I'd probably break it up back into white. It's a lot of gray. It's heavy. These are pretty blurry. I would fix that. On a scale from 1 to 10, how much are you guys hating or loving the design compared to the other ones? >> Seven, I'd say. Doesn't look bad. Just nitpicking little things. >> Yeah. I mean, we still haven't launched it, so obviously all those things that you're saying, we're going to like, you know. >> Yeah. Make

sure if he's putting image. I hate when designers do this. Like your Whole [ __ ] job is to design [ __ ] and you're giving me blurry ass photos. Like do you have [ __ ] eyeballs? I I don't know why it pisses me off. Just like fix it. You know how easy this is to fix? It's just pure laziness and retardation. All right, I'm done. All right, rest looks good. >> Awesome. And I think Ingret's picture actually look like Ingret, right? Like >> Yeah, they do. They they they came out Nice. >> Awesome.

Awesome. Thank you guys. Appreciate it. And you never run out the pashmina. >> Oh yeah. I'm gonna bring it out in this >> and I'll make sure to add more ethnically appropriate pictures of the woman there for you guys. >> Perfect. Good. >> Eggnic police. >> All right, let's go. Uh, Jacob Mario, can you start? >> What's up, guys? >> What's up, man? >> What's up? >> Um, so I had a couple questions. First, I submitted an ad that I wrote, but I kind of wanted a couple questions answered and then if we have time,

then you could review the ad if you could, but mainly just the questions first. >> All right, let's do the questions. What do you got? >> So, so my first question is kind of like On writing hooks for more of like solutionaware uh ads because basically Luke did a call a couple weeks ago of like the creative strategy tips >> and he basically used the example of like, >> hold on, I have it pulled up so I can be precise. He had the example of like if you if you if you oil your beard daily

and it's still dry, which like obviously that's kind of a boring hook, but it's More of a solution aware hook. And then he gave like an example of like, you know, to to make it more vicious and and escalate it. You could say like everyone is laughing behind your back cuz you're, you know, your your beard is all patchy and gross or whatever. So my kind of question would be how would you guys go about like making more vicious like solutionaw aware hooks cuz you cuz like for a solution aware you like kind of have

to like mention like other other Alternatives right just to like kind of >> get that audience. So I was just kind of curious like how you guys go about that. I mean, it depends on the angle that you're going with, obviously, but >> Yeah. >> But you can have somebody getting mocked because of their uh what they tried, right? Like it didn't work. >> Yeah. >> Like I bought I bought this fancy beard oil that I saw and it whatever. And then I got laughed out of the barber shop because of my patchy beard or

some [ __ ] like that. >> Okay. >> You know what I mean? Like you could tie failures to other solutions. >> Okay. Got it. And You could do the positive version like somebody who who tried this beard oil and came in with like a the guy with the patchy beard came in with a [ __ ] thick full beard that made us all jealous or some [ __ ] Like that and it's like oh [ __ ] now I'm interested in what the solution is. >> Okay, perfect. And then my second question was about

landing pages. I've like kind of always just like kind of like mind [ __ ] myself with landing pages. And so I just kind of wanted some like clarification on how you guys like pick your landing pages for like your ads and like it's kind of been like the um what's it called? Like when you have An ad and you want it to like I don't remember the word. My bad. You guys have said it before though. Like the um basically just oh the the congruency like the congruent between the ad and the landing page.

Yeah, that's it. um congruency like how you guys kind of go about that because like for example if you wrote like an unaware ad and it goes to like an unaware advertorial that's just like personally never made sense to me because they've already gone through That whole journey. So like and I know like a lot of ecom brands do that. I mean I've seen a lot of them work so I've just kind of wondered your guys' thoughts on that. Like it just never really made sense to me. So, you're asking about um the congruency between

the ad and the advvertorial or the ad and the product page. Basically, I'm just kind of asking like About congruency between an ad and a landing page because if you make like a full unaware ad that like reveals the product and takes them through the whole process, right? And then you take them to like an advertorial that does like the exact same thing for like just for an example. Like I see a lot of ecom brands will do like an unaware in infeed VSSL to like a full like maybe like unaware advertorial that takes them

through the whole thing but just kind of Like in a different style or like a different way. And I've just like kind of really never understood that personally and I just like kind of want to see if you guys like could clarify it for me because it's like you're taking the customer through the same journey that you just took them through in the ad. So that's what I was kind of like hoping to >> It depends on the ad too because a lot of times people are not gonna like Assuming that people read or watched

your whole ad is like wishful thinking. >> A lot of times people are just like skimming and then [ __ ] clicking through and then you would give them like you give yourself another chance to warm them up >> versus if you knew they were going to consume your ad. But like I've seen honestly though like they say like oh yeah the consistency congruency would help and like you test it but I've also Seen things that were [ __ ] pretty not even related to the end at all. Like it didn't even make sense and

those work sometimes too. So I think like congruency is like a thing that's like sounds really great in theory but a lot of times it doesn't necessarily always play out. >> Yeah, that's that's what I feel too. I think congruency is a little overrated because Yeah, because people are dumb. Like people are not People don't process information and then completely remember it and they're like a computer ready to go to the next step. It just doesn't work like that. Um so I think you have to test it because weird things that make sense don't work

sometimes and things that make no sense work sometimes. So you have to test it. Um, I I I don't have the mindset of like, oh my god, you need to make every advertorial congruent with the specific Ad. I'm like, I don't think that's that's often the case. Um, but I would still test it and make it work. I like to make my advertorials and the bridge pages a little more catchall, meaning like there's strong curiosity, but a lot of what it's doing is the sales process. So, lots of visuals and lots of space to get

the proof, get the visuals, like show show how the thing works, create differentiation, and people just need to sometimes look at things from a Different angle. I've also heard people kind of take the mindset of what works really well is high emotion in the ad and a lot of logic in the bridge page and then you move on to the product page where you have, you know, a mixture of both. Uh, and that seems to work for people as well. Um, but yeah, long story short, if you think of I just wouldn't think of people

as like computers. Most people are like will probably only read the first few lines and hit the button Or >> yeah, >> some people read the whole thing and it's like like if they hit read the whole thing and they click on the page and there's more of the same information, it's like chances are if they liked it on the ad, they're going to like it again to read it again in a different setting. And as long as there's a button to kind of click and move on to the product, like I Don't think it's

that big of an issue. Perfect. All right. Thank you guys. >> Cool. Is that the only question? >> Uh I attached an ad, too. If you guys kind of want to go over it real quick, but uh if you guys don't have time and you guys want to other people, it's cool. I just kind of mainly wanted those two answers uh kind of question clarified. >> Yeah, I think the images look good. Um and I like the opening. I almost kill my Dog by poisoning her >> her with bleach for six years. >> What did

you write it with? Uh, I I actually wrote it, but I just kind of I wrote it last week, but I rewrote it on Monday with the bot you introduced on Monday, the Marcio one. Really? >> Yeah, I rewrote it. So, with that one, I just kind of gave it the old one instead make it better and then >> Yeah, it a little bit. >> It's a good idea to do that, too. Like rewriting things with that bot because >> Yeah, >> it writes it writes really well. Like the actual writing. >> Yeah, for sure.

It turned out it turned out pretty good. >> Yeah. >> Yeah. I like it. I think it's a good idea. Let us know how it goes. >> Perfect. Thanks, guys. >> Cool, man. Stuff. Matia is next. Hey guys, can I go after that? I have a delivery. Yeah. Yeah. >> Thanks. >> All right. Campbell would be next then. >> I think Joshua. >> Wait, did I skip somebody? >> Yeah. >> Oh, yeah. Joshua. My bad. I had you highlighted. >> Yo, what's up, >> guys? Can we take a look at um some of these scripts

I wrote with Marcio? I'd like your feedback on the on the opening hooks and what you guys think and also the static images, >> please. >> What is this for? >> Um, this is for work with shadow. >> Oh my god, these [ __ ] shadow people again. Shed pumpkin. I mean, they're native Looking images. It's pretty cool. I think I'm going to be doing more work with them. So, I hope you guys don't get too tired. >> What do you mean doing more work with them? >> One of the avitorials I I wrote really

took off with them. It's like they put like $200,000 in spend on it and it's performing. So, I'm taking screenshots. >> Yeah, it's doing well. >> Last year was that. >> Oh, last 14 days. That's pretty sick. >> Yeah. Yeah. >> That's great. Yeah. Get your screenshots. get all of it. Was that one that you brought up here? >> Uh, no. This was a um I I sent the protagonist to Japan and then she just transformed, you know, >> it all worked out. >> That's how it is. Cool. >> Um, I'm a little bit worried

about I I didn't like Yeah, let me get your Let me get your feedback on >> No, finish talking. you're a little worried about >> um when when we were on the call on Monday this week, we were talking about um what is the word you used just uh taking advantage um there was a specific word you used and I was thinking about I was like oh man like this daughter suicide one I think I don't know if this will fly like Um >> let's see Yeah. How you you made the thing get more aggressive

than it already was out of the box. >> Yeah, for sure. >> Okay. Well, >> it was it was coming on a little too I don't know. I'm I'm still playing with it. Just trying to get used to what it kind of does. >> Collapse on my kitchen floor of pumpkin Pie. I thought I was having a heart attack. I thought I was dying. Turns out my body was just trying to kill me to get me to stop days now. >> And this is like super unaware style, right? >> It is. Yeah. >> Panic attack.

So you you're tying in like a a major. So, it's like a kind of a Gamble because you're tying in a [ __ ] major health thing to inner child work. >> I am. Yeah. >> I know. But it's like I'm not saying it can't work. It's just risky though because a lot of those people are probably on edge and [ __ ] already, right? >> Yeah. I think a lot of people might disqualify themselves when it comes to the uh product reveal. >> Okay. So, what was the cause of her actual >> just pushing

herself too hard? The holidays. >> Yeah. So it was just like stress, overwhelm, collapse. No actual health problem. >> No actual health problem. It was um mental >> younger sister. Not bad. It's risky because it's obviously like Sensitive topics that we're talking about. >> Mhm. >> But uh these things these things are going to have a low hit rate in general, but when they work, they can work really well. It's [ __ ] pretty hardcore. >> It I love you, but I wasted it. >> I thought maybe this one has the highest Chance of working.

>> There's no way this this girl is going to be [ __ ] writing this while holding on to her dead mother. A little unrealistic, huh? >> Yeah, I'm going to edit that. I'm sitting in a hospice room right now holding her dead cold hand while also promoting this affiliate like this not going to [ __ ] happen. So I be like come on this is [ __ ] not realistic enough. Probably just [ __ ] skip all that right back down to I probably just delete all this actually. >> Yeah, that makes sense. >>

I wouldn't even say what the words were. I would just say >> she does. Yeah. And it re it reveals again later on. >> Yeah. Right here. Wait, again even more than here? >> I think uh further on. Yeah, just Talking about like not putting yourself first or maybe I miss. Now you got people to keep [ __ ] reading more instead of revealing it, right? >> Mhm. three words that haunted me from. So, people are seeing this in on the top of the Facebook feed. I don't even know if I would I would uh

I'd probably do it just like that. Open their eyes, grab my hands in three words that haunted me for months. People are going to want to know what the [ __ ] that is, I think. That was this one. Oh my god. Oh, so the daughter didn't actually die, right? >> No, she didn't die. >> Tried to kill herself with a bottle of pill she found in our bathroom. >> I tell would something like Yeah, the word kill I got to take out, right? Like It wouldn't even run to end herself with a bottle of

pills. And the note she left behind was my do I don't even know. Do we need to even say tried to end herself? My daughter swallowed the whole bottle of pill she found in our bathroom and the note she left behind. I would I would probably just [ __ ] pray. entire bottle of pills she found in our bathroom and the note she left behind Was written in my handwriting. I think most people could figure out what that actually means without having to say like trigger the [ __ ] suicide uh filters on Facebook. >>

Yeah. Yeah, that's a good call. I don't know. They're aggressive. I don't know how much you coax it into writing aggressively. >> That's the aviatoral that's working. Yeah. >> I'm thinking about taking this um the transformation section of this avitorial and then feeding it back to Marcio and like showing it like, hey, this is how you go about an app guides you to the transformation. It's not just listing out the transmissions, but like this is the the means of a like how it shows the user. >> Yeah, maybe it needs to understand the offer fully.

That makes sense. Well, good job. That's a big win. >> Thanks. >> So, what what did you get out of it? You said you're going to be doing more work with them now. What does that look like? They gave me like um like a 5,000 euro bonus and then I mean I have like I've been trying to write like figure out how to write like eight nine avitorials a week. I just >> But you're on retainer. >> You're on retainer or they're paying you Per project? >> No, I um I per project. Yeah. >> So

they pay you for every you write then? Yeah. Yeah. >> How much you charge them? >> It's It's embarrassing. What What phone gets for >> That's what I'm asking. >> It's It's 350, but you know, >> you wrote a $200,000 aviator and you're charging 350. >> Yeah, I'm going to stack more wins. I mean, it adds up when I'm due like eight avitorials, you know? >> Yeah, >> I'm getting more wins. I I know that like Ron he told me he like he's charging like 1,500 in Avitorial like I so and like Cosman's obviously char

like I know I know I should be charging more. I'm going to >> I fired one client >> 750. >> You think so? >> You think so? >> Yeah. You don't have to do eight or nine. You can do five and make them good. >> It's true. Yeah. The more time I spend on >> Yeah. That's how I that's how I would frame it. And Brian has some good good things for it where you just basically tell them like, "Hey guys, you know, thing things are great. I'm really happy To like have these wins and

things are picking up with other clients and because of this I'm going to be forced to raise my rates effective on, you know, around this this rate. So these are the new rates that I'm doing for it." Let me know if you have any questions, but this is pretty much going to take place on, >> you know, again, I don't know the relationship, so you may have to frame it differently and just say like, "Hey, Like there's a lot of things I'm I'm basically going to raise my rates." So, uh, I'm going to put it

here and it's going to allow me to spend more time to focus on getting you guys more winners. >> And you tell them like one great advertorial you realized is worth more than giving them like three or four good advertorials. Like you saw like like you guys even know, right? Like this one worked really well. So, we were able to spend like $200,000 on that was really Good. So, I was like I just want to make sure that I have enough time to increase my chances of producing other big winners like that. And it's like

got to increase my rates so I can spend more time on the advertorials >> because I mean in in a sense you have what you need from them, right? Like you got what you need from them. Meaning you got the you got a verified win, you have You have reps, you got things like that. >> So sort of like that. There's like an exploit phase where it's like >> yeah, >> all right. Now, this client, this client has helped me get volume and helped me get a win. Getting more wins for this client. Yeah, it'll

definitely boost it. But like at this point, I'll be like, "All right, well, I want to move on to get more wins for different clients or I want to actually start to like exploit This relation. Not exploit, but like >> that's that's the term exploit. Now, now I need to actually now I got what I needed in terms of I was under underelling myself to get the volume and get the proof. Now I got the volume and the proof. So, now I need to be compensated with dollars. Mhm. I hear you guys. Yeah. And yeah,

I need to make the moves and I think it's time to >> When are you going to do it, buddy? >> Um, it better be a date that comes out of your mouth. >> They're not going to get rid of you. You just wrote them a $200,000 avatar. They were just [ __ ] at worst. They would just ask for less avitorials. You're not getting less money. You're just freeing up time to do [ __ ] >> I was I was thinking about it more like I I need to figure out how to instead of

taking three, four, up to six hours to write an avitorial and just be able to get it done in two hours. >> Both and both end. >> Yeah. And exactly. >> I don't know why even writing a [ __ ] I'm not even writing a headline for somebody for 350 bucks. Like I wouldn't even come in and rewrite this for that. Yeah, I uh yeah, I don't I don't know Why. Like I knew I know other people are charging more like obviously I just heard what FOS was saying like everything but it's there's a mental

block like for some reason I feel like >> and that's why we're ignoring you and yelling at you because we know that. >> Yeah, I know. I um >> Yeah, good job though. >> So by by Go get paid now. That's still cheap, but It's not like exploitatively cheap. >> Yeah, but give me a date. I'm not letting you off the hook. Give me a date and a price. >> We'll let you off the hook. We'll give you until March 13th. We got >> Yeah, I'll I'll raise I'll raise my rates. I need to think

about cuz um >> I don't know. I think when I sit with it eventually eventually 7 >> 750 seems like >> 750 seems what >> um it just seems it seems too high. I don't know why I'm not feeling like it's it's but I know I understand that it's that's just mental. >> So their their $200,000 advertorial will cost them $200,750 once they include your rate into it. Well, they gave me they gave me they gave me a bonus. >> Yeah, they >> I just know that I've written >> Think about think about like how

e it was so easy for them to make this little bonus on the thing, right? >> Like, wow, we're ripping this [ __ ] off. We got to give him a little something. >> Yeah. Seriously, they're like, "We got to make sure this guy sticks around." If I was paying someone 350, I'd be like, "Wow, this is [ __ ] awesome, but I got to make sure this guy doesn't leave me." >> Yeah. >> But yeah, discretionary or what? Well, now I'm I'm like all hooked up into ads manager and motion finally. >> Like uh

is it black and white when they have to give you a bonus or not? >> No. So these are all the things like I I need to as a to get a little bit more business savvy. And >> so even if you don't raise your core rate, that's fine. Then I want to take like the bottom line risk. But every Time you write a win for them, you want a bonus. Not just them being kind. Like if you're chasing bonuses, that's fine. But I want it not a mystery bonus. You know what I mean? >>

Yeah. Have an idea and not let it just be like um oh whatever you want to give me cuz that's >> I want a bonus every 50,000 100,000 accept milestones and hit them. >> Yeah. And you can you can set that up. The first thing I would say is like hey what's up guys? Like I'm super happy we're getting these wins. I really love working with you guys right now. I'm getting a lot of demand for things like this and I have to start to choose where I'm putting my attention. >> Yeah. I really want

to continue working with you guys because I love doing these advertorials and I think I have a bunch of new ideas of things we can crush and what I realize is it's just gonna make More sense for me to be able to focus more. I want to be able to work with you guys and I I you know people are asking me whatever it is, right? I just want to be able to work with you guys. So, um I want to raise my rates for these advertorials for 750. Let me know if you have any

questions or or issues there and I feel really confident that we're continue to just crush this for you. That's it. As simple as that. Yeah. And then I also know that I've Written uh a number of ads for the different brands that have they they still perform and they have performed. Um I charge them $50 per ad. Um I charge all everybody $50 like all the different clients $50 an ad. Like what do you think would be a more I still feel like me personally when I read my stuff I just don't think it's good.

Like I when I look at the aviatorials or I look I think that's the main reason why I feel this way. But >> instead of unpacking all that, what do you guys do you think I'm not sure what I was surprised to hear that oh 250 an ad or like 150 and I'm not really sure how much the only you're working with? >> No. Um I have the supplement brand and then I had the the spy company. Uh I just fired the spy company because I was doing 10 hours of work. Yeah. It just So

basically, so you fired them. You should be starting to look for new clients for sure. >> Yes. >> You need to be adding a new client in there and have and set a standard rate. Again, you can raise your rate for ads. For me, if I start a relationship with someone for $50 and just come out like it's $100 now, you can you can totally do it, >> but for me, I'm like >> I don't know. It's it's how I started the relationship, right? So like um I I would at least bump it to 75

and just And just change those rates. 750 advertorial, 75 per ad, and then move and then move forward into looking at uh you can look at bonus structures later with them. And eventually you'll get to a point you're just going to outgrow these guys. So you need to move to a client where the new client baseline is going to be $100 an ad and $1,000 in advtorial. That's going to be for the new new client. So you bring in >> because you have the proof to to back it Up, >> right? So you can start

the relationship on a higher tier. I know this is a Yeah, this is a super it's gonna out like a beginner question, but like charging asking for $1,000 an aviatorial is not insane like for >> someone like me. No. Okay. >> No. >> You have a winner. No, you just need to ratchet it up and they can say no and then you say all right well you can go Back to 750 whatever but like no a,000 and 100 is where where you should be for new clients and then raise these guys to 750 and 75.

>> Okay. >> And give me a date by when? >> I'll do it by I'll do it by um by next call. I just I don't want it to sour the relationship, but also I I I know that they're probably No, I think there's a lot of mental garbage going on. Um I appreciate you Guys. Um and I'll I'll update you next call. >> Yep. Just understand that it it's you can do it in a way that strengthens the relationship. And literally like you can do it in a way that strengthens the relationship. I'm working

with other people. my my rates, but there's more demand. So, because of this, my rates are going up. I want to continue to work with you guys. I love working with you guys. I Want to continue doing more getting more wins for you. And to make everything make sense for me in a business sense, these are these are the new rates that I need to to charge. Let me know if you guys have questions or anything about that. >> I feel like part of the hesitation >> I'm looking forward to crushing it for you. Part

of the hesitation is like I'll have the volume to do like 10 avitorials Within like 11 like within a week, eight days and and it's just up to me and I'm like uh yeah, I'm down to work like and just crank out the avitorials and just work work work. >> Um cuz that's within >> um >> which is great but like you have to >> or you can do >> you have to do the work and run your own business. You know what I mean? So, it's like, >> okay, >> you you're you are you've

gotten you've gotten what you need. It's time to just move on to the next one. This is the most important muscle to develop because like if you want to do better work, you need to take more responsibility and accountability. If right now you're in the safe zone, which means you're you're you're in the safe zone. You feel like you're Undercharging. So, you're not actually putting yourself in a situation to perform at your best and actually learn because you don't feel the pressure. Oh, they're just paying me 350, so it doesn't matter if this advertorial is

[ __ ] You're still putting you're still putting in time and effort. >> I guarantee that. >> But if they're paying you $1,000, I guarantee you're going to write a better advertorial and be sharper, >> and it's going to force you to want to get better. >> So, it's it's it's a win-win. And this muscle of just raising your prices and moving forward is the most important muscle for you to just continue your growth both in terms of skill set and in terms of income. It's like the most is the most important muscle to start

to develop. So start it now. >> Okay. >> Yeah. >> Okay. Thank you guys. >> Cool. >> All right. And there's and you can always guess what? If these clients get mad because for whatever reason you decide to charge $750 for something that's going to make them $200,000, number one, they're [ __ ] [ __ ] and [ __ ] them. And two, guess what? There's 6,00 other more of them. Replace them. Bye-bye. >> Bye-bye. Like done. Just move on. It's like you you got to operate from that place. Would you be mad if someone

wrote something for you that made you $200,000 and they wanted to ask for $750? >> Would you be mad? >> No. >> No. >> Okay. So, why why are you why are you putting your frame below your imagined Their their perspective? If they get mad at that, you need to own your own frame, which is like, wow, that's [ __ ] weird that you would get mad about that. If it's weird for you and you would never get mad about that, why is it okay and justified for somebody else to do you know what I

mean? >> Yeah. I don't know why for me moving up and asking them 500 I'm like yeah or 450 that's fine but like 750 or thousand I'm like it's too sudden of a jump too much And it feels like I not as far as going as exploitative but like oh yeah I got this win for you well now like pay up like I I don't know. Um, >> probably motivated by the win and the bonus and you want to have like a formalized structure for bonuses then doesn't have to be built into your base pay,

but you want to know like, oh, this [ __ ] spent 30 grand, I want a bonus. They should have spent 50 grand, I want a bonus. >> Mhm. I think they would be game for that. Yeah, they've given me a a couple of bonuses now. >> Um, and now I actually have the data. Okay, I'll reach I'll see I'll talk to Brian about the bonuses. I also think that you guys are you guys are right cuz like I should I should charge more for the um avatals alone and I'm not like in a place

where like oh if I I lose them like everything comes falling apart like >> I don't want to take up too much time. Thank you guys. >> We're going to check on your ass next week. You better be here not hiding. >> You should be scared to raise your prices when you actually suck and you don't know if you can get people wins. When you're literally getting people big wins, that's not the time to be scared about raising your prices because you could literally just do it for somebody else. >> Anyway, Matia asked to skip

him. Go back. >> I'm back. >> Everything good with you? >> Good. Yeah, everything's good. >> Nice. >> What are we looking at? So, I applied the feedback that you gave me last time and I prepared a couple of variants of the um short form VSSL. >> Okay. >> Prepared a couple of leads and yeah, >> cool. Let me second. Hey, what's coming? Every newscast headline notification. It's all about what's happening on the other side of the world. Everyone is looking over there. Almost nobody's paying attention to what is quietly building right here at home.

More than any point. So, this one is like it's calling out to the war, but then You're basically like disconnecting it from the war right away, right? >> Yeah. Whereas you could just [ __ ] like what's coming next could be attached to the war. Like oh the war things are getting crazy. We don't know where attacks are coming. There's all rumors of like crazy attacks >> and it's more important than ever to be prepared at home. You know what I mean? >> Like why are we releasing Or like an enemy or whatever? And the

first attack is always connected with the grid which is actually true. And then I can make the connection with everything else. >> Like I feel like we're building tension for the war and then we're like releasing the tension and being like but there's another thing you also need to be worried about when it's like [ __ ] no they want to be worried about this [ __ ] >> So just leverage it. You know what I Mean? >> Yeah. >> Yeah. And I think I think like right now the whole world is watching wars, missiles

and rumors of what's coming next. Um, I feel like this this is kind of just repeating it where it's just like I feel like this could be even shorter. Right now, the whole world is watching war with missiles and rumors of what's coming next. Everyone can feel that the Time the times that we're in everyone can feel that the times that we're in are unlike any or unlike something at whatever, right? And yet almost nobody is a paying attention to what's about to hit what's about to hit right at home. Um, >> and then I

would I would immed people who who are basically scared of don't believe in climate change >> whether you're saying it or not. And so you're creating a belief for them to Object to that you don't actually need. >> So I would just immediately go to like, you know, 2026 experts warn that this could be one of the most, >> you know, uh, that 2026 could be called the blackout season. Um, >> there even was like I think a cyber attack or an EMP attack from Iran recently which is which is is interesting. >> I didn't

know it. >> Uh, yeah. I think I think they did a Cyber attack. Uh, >> okay. Should look into that. >> Yeah, >> they attacked po.com directly. That's why. >> Yeah. Um, so there's actually a lot that you could run in run with directly. Um, I don't know, Mario. Like, do you think the only thing with the war thing is like you're going to immediately go into like 2026 is going to be the worst Storm season, or do you say 2026 is going to be this, you know, what experts are calling the blackout season and

then transition? I feel like there's like something. How do you make that transition from the war stuff to >> I don't even I don't want it to just be a storm thing. That's what I'm saying. That's why I think like we let we release the tension of the war. You can do a storm one on its own, but if you're leveraging The war itself, you can talk about like nobody is nobody understands the threat that they're facing right now at home, right? And it's like you can risk and you can you could even like if

you're talking about like you're basically saying like look, there's going to be a [ __ ] terrorist attack at home that's going to like [ __ ] everything up. Like you can create the idea without saying it. And you could also walk it back and make it be like something as simple as a Storm can take out this this and this. So even if they're not buying into like the extreme case, do you still feel the threat? But like if you want to leverage the fear stuff of the war, you got to make them fear

that that could actually happen. Like something could happen here. >> Yeah. I think it's I think it's probably two it's probably two ads. One is like here's the war, something could happen with the war. Here's the reasons why. And even if it doesn't happen, there's all these storms. And then another ad is this is going to be the worst storm season of >> Exactly. Um, >> the storm is like the storm is basically within a war ad, the storm is like an excuse for people that don't want to admit that they're buying into the premise

of a war to still feel like, oh, [ __ ] I need to prepare anyway. >> And if the war [ __ ] happens, um, okay. But but I think Storm Season on its own without uh without the war at all. And then I think yeah, the Blackout I think is pretty good. Okay, makes sense. >> Between wars and storms and like our power grid has never faced more threats and never been at more at risk than it is right now. Which is why some experts Are even preparing calling this 2026 the blackout season, some

[ __ ] like that. Mhm. Yeah, >> I would specifically say that this year is going to be worse than last year. Like you're mentioning last year, experts are saying that this this storm season can be five times more devastating. In fact, they're saying that it's the worst that we've ever faced, the most deadly we've ever faced In decades. And it's not just the storm that's the dangerous part. That's what most people don't realize. It's what comes after the power, right? The blackout itself. >> Mhm. >> The aftershock of the storm, whatever, however you want

to say it. I don't know if that freezing thing. Um, you could try it, but do winter focus. You mean >> it's going to be hard to scare people About uh freezing temperatures in like May and [ __ ] >> So if you get this [ __ ] to rotten, like how long is it going to work for? >> Yeah. And I see like another ad in my mind too that just literally starts with like What? >> Want to make sure I get their words right. >> When does storm season run until >> What? Say

again. When does storm season run until >> uh it depends on the states? >> Yeah, >> because right now until uh until May should be tornado season. >> Okay. >> And then starting from July, the hurricane season, something like that. flooding or hurricanes. Yeah, >> I would try to find a story of someone Freezing to death in like June or some [ __ ] >> If you could find that, even if it wasn't even that cold, like something happened to them, they were freezing to death, then it's like, oh [ __ ] this [ __

] happened. Someone froze to death in Texas in June, like [ __ ] now everybody's at risk. >> I I have two other Sorry, I'm just thinking a bunch of ideas. >> Oh, that's good. Another another I think A good lead would be here's here's what happens when the here's what happens when the US uh when the US power power grid goes offline day one and then it like on on the first day and it walks through like basically all the crazy [ __ ] that will happen within like a week of time and how

it like basically the power grid goes out and like this thing shuts down this thing shuts down nobody can get this nobody can get that people start fighting people looting starts Have like just that some kind of [ __ ] like that. Um, obviously you need to find a way to connect it to the to being in the elements, but I think that angle is going to be really powerful cuz basically what you're telling people is like nobody really understands how weak the power grid is and how if that infrastructure goes away what happens. Um,

and I think just just another way of expressing it, like I I would literally try to do an ad that was just like war, Um, uh, uprisings famine, and some of the worst storms. And I think I think the image works. So like war, it's like all kinds of crazy [ __ ] Uprisings, you show a bunch of protest things like and it's it's just like the visual like it's just the word war, uprisings, famine, and some of the worst storms ever known to mankind. Here's where you show storms and then you also show like

breaking news. You can generate this with AI talking about 2026, worst storms even that season ever. Um, everyone can feel that we're in strange times. Some might even say the end times. And then I would show like pictures of like Trump or politicians where they we literally talk about like Armageddon. So it'd be like uh I don't know if you saw those, but they were basically like these reports That they were telling the soldiers that we're bringing in the end times. This is Armageddon, stuff like that. So I would like layer in like Trump walking

and layer in like news headlines that show that cuz people are going to be aware of those things. Um, some might even say say the end times. Um and and then I would say like and yet almost nobody is paying attention to the you know Yeah. almost no one is paying attention to the uh Something along the lines of like and yet almost nobody is paying attention to the one small little weakness or the one critical weakness um that's about to affect every single every single American family, right? Every single American home, >> right? Um,

and it's like what would it actually take to knock out like a power grid? Yeah, but I want to say something Someone even say the end times because while and yet nobody's paying attention to the small the you know to the small like something you know little like secret thing that's about to affect that could you know is about to affect almost every single American uh almost every single American family. Um yeah and then and then then it just needs to transition into something specifically about the like the P Because because while everyone is focused

on things that while everyone is focused on what's happening abroad almost nobody no almost nobody pay is paying attention to what's about to strike closest to home right and then and then you then you just need to transition directly into the power grid right in fact in fact expert are now warning that 2026 could be the year of the something blackout. That's because Uh that's because although you know there's this and this although we have the the biggest military whatever the the power grid is the single biggest critical weakness you know >> facing this in

fact experts say that just one small thing like this could spend it send it into an insane that this crazy spiral that would do whatever right and within just days lead to this and this and this and that day one it happens like this day seven by day 14 The country is completely changed is you the country becomes unrecognizable, right? And and while and while and while the the civil unrest and things like that are the worst, um the the biggest danger actually comes from mother nature herself, right? Because and then you just talk about

the storms because 2026 is gearing up for this and this and this and that and few people realize. I think that's kind of the flow that I would that I would follow, but I would just Let the visuals do so much of the heavy lifting. >> Yeah. Um, I don't know. I know I'm just giving you some some other [ __ ] but hopefully it's useful. >> Yeah, for sure. >> Yeah, it's good. >> Cool. >> Is that good? Some of it? >> Yes. >> All right. Thank you. Thank you, guys. >> Good stuff. >>

Awesome. All right, we got Campbell. >> Yep. >> Campbell, >> what is up, guys? >> What's up? >> What up? What up, man? Good to see you. >> Yep. So, I got some meta ad scripts here. They're like micro DSLs, like three, four, five minutes long. Um, I've got two main ones and then I've got a third Bonus kind of like wild card. So, we can focus on the two um for the sake of time. Um, yeah, for a a hair loss regrow for women. Um, and particularly focused on GLP1 users who are losing hair

because of using that. Um, yeah, if you guys have any questions, I can I can answer them. And if you don't mind, >> this is not a test project though, Right? At this point, >> um, at this point, it's it's kind of like kind of still a test project. Um, we're going to run this. >> There's a lot of work to be doing for a test project, though. >> Um, yeah. I mean, two ads, I think. I mean, it's like a paid test project. Um, but we're we're going to run them. Yeah. Yeah. That's fine.

>> Yeah. Cool. All right. Uh, okay. So, it's the 430 and the 104 ad. >> Yeah. So, he he gave me two ads and he was like, "Use these as inspiration." Um, and if you don't mind, um, try not to share that stuff just cuz I told him I was going to keep it kind of confidential. Uh, thank you. Yeah, he gave me >> close your eyes and forget. Uh he gave me yeah he gave me those two ads and was like use these as inspiration but um Completely rewrite them. So basically just like focusing

in on the segment of GLP1 users with hair loss. >> Which one's the winning hook? Um the so it's the ones with the the live link >> what number >> and did you do you just want ideation on these or >> so there there's also another link in there with my ads. So basically just any feedback on on the ads that I wrote. I'm trying to watch the ads today without showing it. >> Yeah, I'm watching it too. They It feels like the GLP1 [ __ ] is just like thrown in on their ads. >>

Yeah. Um so in in the in the main doc you'll see like there's also some winning ads and those are those are not for the GLP1 and I from what I can tell they kind of just swiped the winning framework and just Threw GLP1 in there. Um, but they got a lot of conviction behind this segment, so they they want to push it. Um, yeah, I think they kind of just lazy did it lazy. But how much of it being successful is because of the GOP one thing or not? That's what I'm trying to figure

out. >> Yeah. Yeah. I mean, well, those those two ads, they're like I mean, I don't even know if they would be considered winners to be honest. Um, they're more They're more mediocre to be honest. And he he was just like, "Let's let's focus on this segment. [ __ ] >> Okay. And then where where are your where is your where are your ads? >> I'll drop them in the chat here on Zoom. >> Oh, the my is the my ads one at the top. >> Yeah. And you can you can share these because these

are I wrote these. >> Okay. Mostly just like the data on the the winning ads, just the stuff that's Not public. >> You know what I would [ __ ] love to do? Show You got to find I don't know how you going to do this though. Find celebrities like before they went on OMIC with like long hair and then show them with different like hairstyles after they did when they went skinny. >> Mhm. >> Why are all these [ __ ] celebrities changing their hair because like after They go on Ompic and stuff like

that? >> Well, it could be >> because hair loss or whatever. something like that. I try to imply like a like a conspiracy thing. >> Yeah, I like that. >> See, where are his? I don't even see them. Uh, >> I put them in the chat as well. Oh. What? >> I think the hungry insight is not hitting. I hate saying that. Jesus, been Reading too much chatbt. I'm I'm disgusted with myself. I would say uh I don't really think the hungry thing is that working for me that much. You could try one, but like

the idea your hair isn't dead, your hair is just hungry, >> just not really insightful enough. But I do like a lot. I do like as a doctor, I'm disgusted at how these drug companies lied to millions of women about GBLP1. >> Yeah. >> What about like >> what if you list like the side effects that people already know and then say like the one they were covering up the biggest reason not to actually take GLP-1 is actually for women. Like you heard about the nausea and blah blah blah. What if I told you the

biggest risk of taking JLP1 for women was hair loss? Hair loss. That's most people don't even know how to correct or some [ __ ] like that. >> I think that was good. You even talk about like the like class class action lawsuits. >> Oh yeah. >> And how like Yeah, something like that. Like if you take GLP1, you probably heard of the, you know, the most, you know, the the the the scandal of class action lawsuits, you know, for GLP1, this side effect, this side effect, and then Almost nobody is talking about the most

important one, which is, you know, it causes hair thinning and hair loss and things like that. Um, I think that could be interesting. >> An army of bald women are filing a lawsuit against you like a [ __ ] think like a marching army of bald women like marching towards like ampic headquarters or some [ __ ] like that. That would be crazy. So you guys are going >> you take some like protest >> take some like protest image of like you know how like French women always do these like crazy protests and take their

tops off >> and you just like have them blurred out but they're all bald and it's like why why are these women shave their heads in protest? >> Uh that actually be kind of funny. >> Well, how does how does GLP1 actually Relate to hair loss at all though. >> Yeah. So it is like actually like a hunger thing. Um so like from what I understand the when you get on GLP1 the nutrients from like your body goes to more of your important organs. So like your your lungs, liver, that sort of stuff and then

your hair follicles >> just don't get it. Um >> right. >> Um yeah. Yeah. I mean, I think it's all kind of one and the same, but it's Definitely part of it. And that's kind of why I went with the the hungry hair. >> Yeah. >> Yeah. >> Starving follicles >> sounds more real, >> doesn't it? >> Yeah. Yeah, I think so. Hungry hair sounds like a madeup chaggy bat thing, but if you're like >> starved follicles, that sounds like a medical thing kind of. All the nutrients are getting sent to your essential organs, but

>> yeah. So, you know, GLP made your stomach not hungry, but it also it also is starving your hair, you know. Mhm. >> Um, >> do you think the on the wild card one I did versus the the blue molecule think that's that's any good or is that like too far out there? because that's like the the most interesting ingredient. The uh like the Copper peptides, >> the copper >> it's like Yeah. Yeah. >> So copper trip Oh, tripeptides. >> Yeah. >> Yeah. I wouldn't do like blue molecule. It's okay. But I think there's a

lot more you can do with copper that's interesting. like you know women threading like copper wires in their head or you know sitting you know putting like aluminum foil on Their head and stuff like that. This weird like metal detox or this metal weird you know I don't know there's there's something interesting there. I don't know if blue molecule is the right one. >> Oh yeah >> that that I would I would say as a characterization. Um but it is blue is it? Yeah, it's like bright blue like blue like molecule like if it was

Something like a blue chalk or like a blue cuz it's like a powder, right? Like a blue powder. >> Um I think I think it takes on multiple different forms. I think it can be a liquid and a powder. I'm not. >> So, if it's like a liquid, then it's like this weird like Kool-Aid, this weird blue Kool-Aid or this weird like >> blue, you know, like give give it because molecule is like sort of generic, right? >> Um, so I try to make that more specific of like a Kool-Aid or a liquid or something

or a powder or a chalk like that. That would make it a little more interesting to me. >> You think spray would be good because it is a spray. I don't know. Mario, what do you think? Um, blue molecule like nobody understand. But how many GLP hair loss solutions are there? That's like a known thing. >> Yeah. I mean, like I think within the segment of, you know, you're on GLP1 and your hair is falling out, like I, you know, I think they're they're definitely familiar with solutions. I don't think there's a ton of them.

Uh I think it's kind of like, you know, shampoos, the biotin stuff, um, and some supplements, but I don't think it's massive in terms of a lot of products. Becomes clearly obvious where everything you've tried has failed. But like most women, are they aware that GLP1 is causing the hair loss or are they on GLP1 having hair loss and not knowing that it's related? >> Um, yeah, that's a good question. I kind of came from the frame of they're on GLP1 and they know that's causing their hair loss. The cruel thing about all these GLP

Wands is they make you choose between having a slim body and a full head of hair. >> It's kind of like it's super cruel. Like I would talk about that, right? >> Yeah. You see all these celebrities dropping weight, but what you don't know is that they're spending a lot of money on wigs and extensions and stuff to replace the fact of what happens when your body when you take these GLP1 and your hair Follicles become starved of nutrients. And you know the craziest part of all, the most disgusting part of all, all this could

have been prevented if these GLP1 whatever just included this one little and then whatever the hell you call it. Yeah, that guy's good. >> Yeah, >> the celebrity cover up. >> You know why these all these celebrities who lose weight look miserable? Because They go bald. >> Wasn't big face always. They always look like [ __ ] depressed. >> Yeah, I think something like that would be good. I also think there's more you can more work you can do with the biotin stuff. Um because that's so that's big. That's the one thing I noticed that's

big on the winning ad so far. >> And you have it where you talk about Like and I think those are good hooks. Um I think it was add one. Don't take biotin if you're losing your like I think that's pretty good. Um but I think there's more that you can do with biotin around like why biotin is actually bad. I think there's just more contrarian stuff that that seems like >> based on what I've looked looked in the ads of what's leading I'm like that's Kind of the most important one and it's an opportunity

because in the original ad it says something like um okay so what should we do? The short answer is biotin. But why do so many biotin supplements, shampoos, and serums not seem to do anything? It's because biotin's molecular structure can't penetrate the hair molecule. It needs a unique protein. I think there's ways to sort of dramatize that more around like >> the worst biotin supplements if you're On GLP-1. Never take biotin if you're on GLP-1, right? the biotin cover up like kind of things around there around like and then and then ex making it seem

not just like it's neutral but like it's potentially bad, right? You can find a way to say it >> compliantly and accurately. But I think that's that would be a place I would kind of put a bet. Well then >> cool. But I think the ads are written at a really good reading level. I mean I Can tell you put good care into making them simple. which is important. >> Yeah. >> Cool. Cool. Cool. Cool. >> Cool. >> I appreciate that. >> Yeah. You feel good with those? >> I do. Yeah. >> So, I would

just go back and make sure the hooks connect to like the body right away. >> Yeah. Yeah, that's the main thing cuz like the logic looks good once you get going, but it's like >> for for which one in particular you looking at? >> Well, I was looking at the the the third one. >> Okay. It was like, so this blue molecule is actually what every GLP hair loss solution has been missing. Look, once you understand what GLP is actually Doing inside your body, it becomes completely obvious why everything you tried has failed. >> Yeah.

>> But like if you're doing host hook number two and it's like this blue molecule is put was put through a double blind clinical trial. The result was a 600% increase in hair growth and it was tested specifically on women. It's not really um related to the GLP one that you open the body with. Hook three is Connected to it, but that one was off to me. >> Yeah, >> that's why I was doing those other hooks. They connect better. >> But yeah, it's the the reading level is way down, which is good. >> Super

cool. >> Go in. >> Cool. Cool. I appreciate you guys. >> Of course. Happy to help. >> Yep. Enjoy yourselves. >> All right. Me, too. You enjoy yourself. All right. A mess. >> There's going to be You're going to have to do this, Luke. I don't think I've ever even logged into Up Park in my life. Where's it going? All right, we'll come back to her if she's here. Okay, let's work with Cristiano. All right, >> good to see you guys. What's up? Good >> to see you. All good. >> We doing upsell. >> We

have Yes, we have an upsell. I give you a bit of context about this one. So, it's for the same offer we we saw during the the last call. So, the leash pooling offer always for the the color. We wanted to try a new upsell uh by Changing the main argument. So instead of being uh same result but faster fixing the uh another problem because leash pooling is just one behavior of a reactive dog you know. So instead of going just after le pulling this collar can solve all the other reactive uh behaviors. So it

becomes you fix the other reactive behaviors like barking, separation, anxiety etc. And then as a sub benefit, you get the results faster. >> Yeah, that's that's the main idea behind this. And you see two versions here, but they are basically the same. It's just a variant about u the category of the solution part that I wanted to to see with you. It's just a quick section, but we'll uh we'll get into it when we reach it. three. Okay. Okay. Okay. >> So the difference between A and B is what? >> What? Sorry. >> Yeah. Yeah.

The difference between A and B is just uh the finger the thing I was mentioning. The VSL is just I left it here if you >> this is the front end VSL, right? Yeah. >> Yes. If you need any context on on it, but it's one we we already saw that it's the winner right now. Yeah, >> we're running sensory overload. >> You guys, this was How long were you running this For? >> Uh about uh 1 month. >> Okay, cool. Okay, let's look. Triple check. It's going to get you dramatically faster results. A calmer,

more obedient dog. Make sure you don't pay. You just prove the Okay, good. I I was thinking like we the congratulations was a little bit short, but you're just teasing what's to come. Then you go right back into the congratulations. So, That's good. Cool. Different life. You're going to go through the training pretty something begin to shift. Stop. We'll look at you like you're the most interesting thing in the world. The front door watch wonder what your secret is coming. Almost all of them come back with me. They walk like this all the time because

least just walk Usually goes anywhere. All right. stress hormone levels every time you talk. Um, so the problem on the front end was sensory overload and now we're specifically saying the hormones. Yeah, that's um I wanted to do something generic in order to be able to link all these behaviors at one source. Instead of talking about the hormones, I could pivot into nervous system to be Easier to understand maybe more general because it's basically the same thing. Uh you know as as for the explanation >> vanishing they can take a couple days ago >> never

truly calms down their baseline stays high is everybody >> is the second version about what's the difference with the second version >> the the difference is that the order for which we we explain things uh From the category of the solution to the the pitch. >> Okay. >> Yeah, you could probably do a different one that that talked about the nervous system, too. >> I I'll give you context here. If you can go a little above. >> Where am I going? >> Uh about a little above. Yeah. Above >> up or down? >> Up. Up.

Right. When we start mentioning the dab here. uh yes here about about here. So the difference is that on on one version I'll uh I start with explaining the difference between ferommons. Now you say uh pherommons look like the solutions because there are these two particular pherommones that when combined give incredible results. No. So I started looking into these kinds of product but I I saw some problems blah blah blah blah. This is one version. >> The other version is where we get less granular first. So we talk just about pherommones what they are. >>

Why did you why did you make those two different versions? >> Because talking with Matia it made sense uh to the the main thing was that uh when we get to the product people may have already forgotten what DAP and map are because we explained them uh too quickly. So the difference is getting granular And uh expanding the extraction of the competitors right when we pitch we start presenting the product instead of doing it before. >> Yeah. >> So I think it's good. >> I don't know how much of a difference it'll make but I'll

be curious to see. >> I do think you know maybe testing the the nerve the overcharged nervous system versus the high cortisol would be an Interesting one as well. Um, overall looks fine to me. The only thing that I would change or or spend a little more time >> um is when you talk about there's one gap in the logic which is like uh the same dog who pulls is usually the same dog who goes higher haywire when someone knocks at the door. Uh, I started digging and found that Even if these look like separate

problems that need their own fix, they all actually have the same root cause, which is high stress hormone levels. >> Yeah. >> Which kind of makes me think like, all right, well, why didn't you just try to fix your high stress hormone levels >> to start with if that's the root cause of all these problems, >> right? So, like there needs to be just a little bit of like it doesn't need to be Much or or super thought out, but just some like something along the lines of like the leash system is perfect cuz it

it helps it helps as soon as you're you know, and one of the reasons the leash system works so well is that it helps, you know, is because you're working so closely with them, right? That you're actually calming your your dog's nervous system down. But all of these other behaviors, you know, what happens when you're not there? What happens when You're not side by side with them or something like that, >> right? And all of those actually have a different route, you know, just to kind of se to create a little bit of clarity around

why the leash system is the leash system and this is something else. >> And I still talk about how these hormones make the walking on the leash even easier, too. >> Even though it's fixing it, it's like, well, now your dog is not even like when You do this, you'll find that your dog gets even relaxed even before you start your walks. Mhm. >> It's like eventually you might even be able to take the leash off over a little bit and enjoy them walking side by side without worrying about him doing like make them really

[ __ ] think that this thing is going to be like super obedient cuz he's chilled out and then I think you can put something in there around like Cuz cuz what you what you want to make it feel like it's a return to normaly for them. So, you want to talk about how like, you know, dogs nervous system is the same nervous system that was, it doesn't need to be long, just a few lines of copy. It's the same nervous system or the same hormone system that was used back in the day, but they're

now around all of these different scents and experiences, too, which just completely, you know, hijacks it. And So, this is a way to like restore, it's basically like restoring them back to baseline versus adding something new, if that makes sense. Which >> I feel like is a little more palatable for people. Mhm. Other than that, looks really good. >> I think it looks good, too. >> So, you about do you have a gut feeling about which one of these two arguments could work better? But >> honestly, I don't think that they're That different and that

I to matter. To be honest, >> I do think split testing the UMP would definitely be a bigger uh needle more. I think it'd be Yeah, it it seems like a not that it's not important, but it seems like a lesser important test to me. Um cuz I feel like the problem you're trying to test or fix, you could just solve with one. >> If you're worried that they're going to Forget, just remind them. >> Like we talked about the DAP in the map or whatever means this, >> but you have it already done, so

might as well might as well >> run it. you know, and I'm I'm happy to be wrong. Sometimes sometimes little things like that do matter. >> Yeah, we can see it. And it won't cost us anything because it's just uh a quick difference in the the voltage. >> Yeah, I do think the bigger test would be maybe the mechanism. >> Yeah, about the the naming, let's say, instead of almost the the nervous system and then adding that return to baseline argument, which is what it what it basically is. That's all. Yeah. Thank you guys. Cool.

>> Cool. All right. A messicon. >> We're going to be gracious. Okay. You want We're just looking at These proposals, right? >> Um yeah, that's what's most the most important. I mean, my profile there, but no. So, it's all right. Um, you can from the ones I've sent recently like um all the way like to 40 like 40 something. The these ones are more like um I actually got a response for that one like 46 I believe. >> Yeah, you guys are not leading with completely disqualifying yourself. If someone if someone ever leads with, "Hey,

I got to be honest about something." I don't read the rest of their application ever. >> Yeah. I just never read it. I'm just like, "All right, sucks to suck. I saw your post. Creative strategist. I love to help. I have four years of experience. My work has sold this. I know it pro doesn't um I think it's too detailed in the process. >> I know it performs what doesn't. You mentioned the work monthly workloads includes 12 video concepts with each concept expanded. Um this is actually perfect because this is exactly how I think about

concepts. Um I actually have an entire system where I break things down into this. You know I I find most people actually misunderstand the concepts. You know I won't go into all The details here, you know, but I'm happy to share a little bit later, but here's what I'll do. Here's the concepts. Here's the hooks. Um and I have my I have an entire like step-by-step process that I've been using, you know, successfully with with past clients. So, I'd love to share it with you if you're interested in more. I don't think you need to

go into teaching all that stuff. Um, you know, all my concepts are pulled From very deep research into each client's products. I do everything. Although, you know, yeah, I'm confident I can consistently generate 12 concepts per month and expand each one into four script variations without sacrificing quality. Yeah, that's it. Let's keep it simple. >> How much time does it take you to fill out a proposal? a lot. Yesterday I, you know, I had a lot of time on my hands and I, you know, Said I was going to go at least um 10, but

I ended up doing six and I was on it like the whole day. >> Yeah, you got to set yourself a timer. You should be doing your goal should be to do 10 within like a one to two hour period max. >> Yep. >> Set yourself a timer. Yeah, I'll say the reason it's been difficult is you know like you see like for some of these ads I have to do like Some like custom include like some custom work just to show them what I can do because you know I don't actually have um creative

strategy like results yet to show >> but you have a portfolio right? >> Yeah, dude. The the just the basic the one that you guys critiqued. Um >> yeah so share your portfolio one. What' you say? >> Share your portfolio. And then every time here's here's the workflow. >> Say go ahead. >> Uh I can't hear you. You're on mute. >> Hello. >> Not on mute. >> You're not on mute. >> Oh, >> can you hear me? >> Okay. Yeah, I can hear you now. >> Put your proposal in there or or put your put

Yeah. Put your uh portfolio in there and the CV when you send it to Them. You don't have to redo them. And then if you want to do custom scripts, just use the 75 adbot, literally, >> okay? >> And just let it run. Choose three ads and say, "Hey, I made some custom ads for you." Pop them in here. It's it's good enough. And then just have a templated version of this. And literally, you should be able to do it in less than an hour. 10 proposals in less than an hour. And I want you

to set A timer and force yourself to do it that way. You just have you just have 10 tabs open with the 75 ad bots. And you just say instead of 75 just say give me the top 10. Give me the 10 best that you think are here. You set up 10 different PO windows. You pop in the information and you let it cook. You choose the three you want. Boom boom boom. Like literally I mean giving you an hour feels luxurious. It should be 33 minutes to do 10. But you can do it in

you can do it in an hour. I guess I'll say it took a while to get to this point where like with the the results I'm leading with that's mostly email marketing results and I'm just you know praying that they don't ask me is this for um from ads because it's not from ads and you know the last four years the experience I'm talking about is also not creative strategy is email marketing but Obviously I'm not saying that anymore um I'm just saying >> yeah you just they just they're just going to ask you oh

is this what was this for you said oh yeah I spent I spent most of my career working in I I've written short form copy yeah so Like a lot of these were like I've written tons of short form copy. So a lot of my results are I have results in email and I've been doing a lot of advertising as well. But like I you know Short form copy. I'm an expert in short form copy. Like >> I I just kind of it's kind of like a nothing thing. I just don't let like >> Yeah.

>> You're good. >> Short form copy you know ads a ton of emails. >> Ads tons of emails. Working with companies like this. >> Yeah. >> You're not even lying. You're like ads a Ton of emails. >> You're just reordering it. And then they're gonna then they may be like >> yeah. Then they may press you and you'll be like you'll be like yeah like uh a lot of the clients that I work with, I can't share all the specific data, but I know 100% if you if I bring if you bring me on board,

I'm going to absolutely crush it for you and I'm happy to figure out an arrangement and a deal to make this a no-brainer for you where I'll Just go and write these. If you hate the ads, you have to run them, right? And just like knock them out for free. Just like it's just like again, it's the the art of strategic not listening. I I love that's my favorite thing in life is just people ask you something and you just pretend you just don't hear it. You just keep moving forward because it really doesn't matter.

>> All they want is someone to write good Ads. >> So you need to help them to do it. But the rest of this like yeah it should be should be templatized. 10 per day. Do it in an hour. Don't overthink it. >> Okay. >> Can you do it? >> Yeah. I I can definitely give it give it a shot with this with this >> not give it a shot. Are you committed to it? >> Now you now you stopped uh officially Disqualifying yourself in the written form, but you're still mentally disqualifying yourself. So that

>> Yeah, I can give it a shot. >> I I will do it. >> You're just going to do it. You're going to do it and it's >> and change your rate from 35 hour to 50 or 100 per hour. >> Yo. >> Yeah. >> Yeah. Not 35 per hour. Change it to at Least change it to 75. >> We ain't cheap around here. Yeah. >> Okay. >> And >> okay, I'm going to do this. Thank you. Um just one last thing I'll say is um you know I I started sending out these proposals um

I think a week before the uh no a few days before the uh the creative strategy workshop that's when I really started going for it and everything. So like overall I've sent Out about 40 something proposals. I've I have I have gotten replies like I think over um 10 and um you know that not closing you know just kind of felt a little bit um discouraging initially but I'm not saying like I'm like still there but I was just wondering if is there something else that I can maybe do to you know make sure that

I'm because I am getting responses so it's not like it's been radio silence out of you know 46 proposals But I Believe I've gotten up to, you know, 10ish, reach back out, maybe slightly more. >> Let's get to 100. >> Yeah, it's it's um your conversion rate is the is going to be the main issue, but it's just going to take time and volume to do it. You still have LinkedIn, which is the other platform, and there's other, you know, the big bottleneck is going to be your proof. So, it's you need to do whatever

It takes to get a track record and get some spend behind your ads. So, this is where you need to go into maniac mode of like, who do I know who runs ads? Who can I work for? How can I work for free? How can I >> do this? How can I work with an agency that's not paying well to work? You need to figure out whatever it takes to get some spend behind your ads. >> Uh cuz that's going to be the biggest the biggest need. So, the the thing that You're having a conversion

issue, conversion rate issue, I would guarantee a lot of it is just from disqualifying yourself in the conversations. Um so, fix that first. And then I think that the second one is you just need proof. And so it's just it's going to take volume and and effort to find someone who's going to give you a shot so you can get the winners. And um and you can always switch into maniac mode, which is just like [ __ ] like I'm sitting here And I'm like, who's in Genesis? Who's on this call? What offers can I

make? Who knows who? I'm talking to this. What agencies are out there? Work with me. I'll work with you for free. I just need this. like I I'm going to find I'm going to figure out ways to make it happen and speed up the process. >> Um but that that needs to be your main focus there >> and it will happen with time. >> Yeah, for sure. >> Cool. And put your portfolio on your Upwork profile. >> It's there. It's there. >> Oh, you need you need more. You need a lot more. Google Docs, Spec

Works. I want to see ads. I don't see any ads on here. Um, >> like what is this? Zero to six figures. I don't know what this is. Ecomunnel, meta ads. I want to see like two I want to see like six different things on here All the way. >> You want people to get sick of scrolling like a she has so much. >> Exactly. I want it to feel abundant and I want DT to ecom meta ads, right? Like that's what I want to see. Not I don't know what this is. If I'm looking

for ads, I'm not even going to click this. This doesn't look like it's relevant. I want to see sexy chunky meta ads right here. Get another testimonial. Guaranteed you could find two or three More testimonials, >> right? >> Yeah, I can do that. I will do that. >> Yes. Yes, you can. I believe you. You can. Um feel like there's still some missing [ __ ] but >> I don't think so. >> About to I'm about to check your ass. Book a consultation. I don't see that. >> I I don't think they gave me the

option To do that. I'll check. >> All right. Fine. >> I think Cosmo owns Upwork now. That's why. >> I know. Look at this. This looks good. >> Yeah, >> right. That looks sexy. Update. Like look at that. More testimonials. Like, you know what I mean? >> That's the kind of [ __ ] I want to see. >> And there's no reason you can't be there. No. And look how many Testimonials. Three >> certifications. H. >> Yeah. Let's see. >> Curious. Curious. I guess when I said fill it out to 100% completion, you thought that

meant 70% completion. And you thought I wasn't going to check your ass. >> Don't you come in here and share your Upwork profile. >> Yeah, I'm sure you forgot. Strategic. Strategic amnesia. >> You have both those certifications, too. So, what the [ __ ] >> Where did he get that from? Creative strategy certification. I don't know. He probably made it up because I never gave it to him. But it's it's worked out good for him. So, >> um, cool. And then you just got to get top top rated and stuff like that, >> which will

happen with time. >> You have 64 messages on Upwork. Wow. >> Hey. Hey, this is not my feedback. >> Yeah, I posted for a job. >> Oh, I see. And I never answer anyone. So >> that's not that's nice. >> I know. Sorry. >> You should see my email or you should see my >> Oh god. >> Should see my >> I get messaged. The only times I get messaged on Facebook from people that Luke did not respond to that I have to become his secretary. >> This that's my iMessage right now. >> I have

no idea if Luke's doing it. Oh, well, he didn't respond. Like, oh [ __ ] >> Two 222,000 unread emails. >> I'll never be comfortable with that. I'll just >> My email is awful, too. My email is 129,000. >> Wow. >> Not on my business email, though. I don't [ __ ] around there. >> Thank you. Thank you guys. My business Email only has 7,433 unread messages. >> Slack only has 20 unread messages. >> Yeah. Sorry. Sorry, guys. >> Just doing my best. All right. Um I don't know if Haja is here. >> He's not.

>> So Franchesco. Yeah, Francesca, >> can you hear me, guys? >> Yes, you can hear you see me. Yeah, perfect. What's up? All good. But you >> pretty good. Pretty happy. >> Okay. Uh, I wanted to give you a little bit of context. Uh, last week, uh, it was my first call and I was just asking you guys, how can I get the fastest being in Genesis? So >> you know uh I made the post on Facebook. So Luke liked the post where I basically was saying I need to bootstrap my profile and I mean

I can do whatever you whatever anybody needs. I can work for free. I can give just some help and you Know try getting the momentum. So uh Joshua reached out to me. Uh he needed some help with an advertorial. Uh I had never written one but uh basically he gave me some uh he gave me some stuff. Then I went into watching the uh advertorial um uh live that you did where basically you were explaining everything and so uh I just submitted uh the copy that I wrote. I basically wrote two versions of the advertorial

and they are a little bit different uh with the Mechanism. They are based on two different studies. >> Cool. You know the other thing one piece of feedback on that too >> is like one thing to understand is that free work is still asking for something from somebody. So just remember that just from a a place of positioning um that you're still you're still asking something just from your attitude is one which yeah I think you have it right. That's just the first one. The second One is like my favorite quote was like Warren Buffett

asked like I think whoever this investor was he was like I'll work for you for free and the guy was like uh free is too expensive. He's like your your rate is too expensive of free because you're asking for somebody's time. So, >> I think it was good to put the post. The thing that I would do the next level is again, you're on these calls. You see people in here posting copy and their Needs and like sharing certain things, right? You can actually just go ahead and write a spec advtoritorial for Joshua. Be like

boom, boom, boom, here it is. And then send it to him and be like, hey, hey, I wrote this advtorial cuz I was watching on the call. I I really love it. You know, if it's if it's something you're interested in, awesome. I just did it for practice work. The only thing that you know if you are interest the only thing that I'm Really looking for right now are people that review it on review me on Upwork or or put something on there even for a $5 gig. It won't cost you anything because I'll reimburse

you the money. Just looking to kind of bootstrap my profile. But no worries either way. It's 100% yours. You're building goodwill with people who are in the community. You're practicing your your craft um which is always going to be helpful. And you have a way higher likelihood of you're Leading with reciprocity. You gave something to someone and you're asking them a very specific thing. Right? It's so easy. I would even make an SOP. Here's exactly step by step of what you need to do if you don't have it. Boom. The whole process takes about four

minutes, right? I broke it down step by step. So, it's so easy for me to give me that. Right. You're making it so easy for them that they're more likely to say yes. Does that make sense? >> Yeah. Yeah. Yeah. It makes sense because uh basically uh coming you know to this that you are explaining to me I did something like this with uh Joshua you know with the past and also I saw that Matia the Italian copyriter who got reviewed before you know he asked some help for some hooks for the ads and a

long time I mean some months ago I wrote a nuke theory based on conscious keto and golden hippo hooks like I studied them and I built my own hook theory and I sent it to him and asked him for a review and I mean he he told me yeah that that's kind of stretch for what you did but if you want you can write me some hooks for my offers and if you get a winner I'll give you a bonus so you know that that's what I'm trying to do. >> Great great job. Yeah way

to utilize the group and just just always keep that attitude of just like giving without asking and understanding that even if you're doing free work it you know it's It's and I think you have that that right attitude but it it's going to help you um to bootstrap and make progress a lot faster. So >> yeah, by the way, the only thing that I got missing on my profile is the third review to Bootstrap the profile because I got one from Pasqual, one from another friend of mine. I wrote some ads for them and the

only thing I'm missing is the third review and then I'll keep just, you know, sneaking around the Group and Upwork trying to get the momentum. So I get it. >> Cool. Are you applying on Upwork? >> Uh not yet because I was trying to finish this work. As soon as I finish this, I'll get just applying. I I first want to get the three reviews because Joshua will will give me the review. So, as I boost the profile, I'll start uh sending proposals. >> Cool. Makes sense to me. >> One is I don't know what

this the Spacing is weird to me. M >> just just from a just from a delivery perspective, right? Just try to deliver it in a way that looks looks normal. >> Okay. I had some doubts about headline sub headline and how to just get them together. >> Well, you're putting two different ideas in the headline. That's the problem. That's why it's long. >> Mhm. >> Two different headlines, right? >> Yeah. No, no, I know that. But he's talking about >> top psychologist reveals number one reason clutter and procrastination follow you no matter what you try.

That's a headline right there. >> Five minute daily ritual that finally ends both permanently is a different idea. You can make that like a sub Headline or something if you wanted. >> Yeah. It's it's an important thing is like I think maturity as a copyriter or creative strategist is to people don't have conviction around their ideas. So they they do the copyrightiting stew where they're like I'm gonna put I'm gonna put broccoli and I'm gonna put beef and I'm gonna put key lime pie and you just mix it all into a stew because you're trying

to overcompensate versus like a chef is like you know you go to Like the best restaurant in the world they give you a little [ __ ] thing that's like this big but it's like >> perfect precision cooked perfectly. And so that's the level that you want to get to is like >> one idea in the in the core headline or in the ad. You could do a second idea like Mario said in the sub headline and just make sure it's really really good. So top psychologist reveals number one reason clutter and procrastination Follows you

no matter what you try. So like this could be I guess one idea, right? >> Yeah. >> So then you want to ask yourself how could you make this idea better? >> Tell me what you think. Um yeah, I had some thoughts about this because uh basically this this top top psychologist thing is based because this this psychology is for is from Stockholm University. So I think that top Psychologist is like uh you know I mean obviously it's a copy block that's some proof block but it's not you know it's not power enough >> specific

or interesting. So basically you want to think he's from stock Stockholm is in Sweden, right? Or am I retirement? >> So it's like Stockholm, Swedish, uh, European, right? Where was he trained? >> Right? So you want to kind of map those things out, but I think Stockholm or I Think Swedish. >> Okay, >> kind of looks good. Is he and you say top, is he award-winning? Is he Nobel Prize winning? Is he whatever, right? Top is what you say when you don't have anything you can say. So you want to go ahead and check that

out, right? >> Yeah, I see that. >> Uh and then you have reveals number one reason clutter and procrastination Follow you no matter what you try. >> Yeah, I think that follow you no matter what you try. I think that that is too, you know, is too generic too. I mean there are no failed solution. >> Yep. I I think so. Um and then you're saying reveal is the number one reason, right? So it's like one one good thing to pay attention to because there's a lot of ways to look at It, right? There's a

lot of things in here. Um cuz cuz you could actually just zoom back out and be like, are they really are they even worried about clutter and procrastination? I think the answer is yes. If this is for the the the shadow one, then the next question is like do they really want to understand the reason why or do they just want to stop doing it? That's the second met like is the whole frame of the headline even make sense You know and to be fair I think it could but then you want to ask yourself

okay so it reveals the number one reason and then what you got to do sometimes is step back and realize that yes people are stupid but they're also smart meaning like if I say hey there's a number one reason you're going to try to figure out what the number one reason is before I tell you cuz you don't want to read my shitty ad, right? The only way I'm going to trick you into reading my Shitty ad is by making making it something that you can't figure out, a puzzle you can't figure out. >> So,

if it's like it's like reveals the number one reason, it's like I don't know. Like, I don't know. It's if they can come up with a good answer in their own head, then you haven't really got them. >> Yeah. >> They're like, yeah, it's like ah, I guess it's it's probably some mental [ __ ] whatever. Move on. Right. So, you always want to be thinking about that. >> Got it. And you can again so you could say like reveals the most surprising reason you know that affects people right or what's another way like or

you can give a a name to the reason rights how reveals what your you know what your socks say about this that's a dumb idea but like basically you're finding some specificity or curiosity that they're Like what the [ __ ] is this Um, Luke bot glitching out. the [ __ ] >> because I'm thinking like something like, you know, Sweden's number one, you know, psychologist or, you know, award-winning, you know, Sweden's number one psychologist reveals >> the you could put something like surprising, shocking, counterintuitive. >> Okay. Or you could do something like has nothing

to do with X and then whatever >> exactly answer is >> reveals a counterintuitive reason why the [ __ ] is going on here? Fix this [ __ ] justify. That's why. >> Yeah, that's why the formatting was weird, I think. >> Yeah. Don't do that again. >> I will. >> That's your lesson for today. >> Yeah. I don't know. You could do something like, you know, why I don't like putting but like why American women procrastinate, right? Obviously, I know it's also like for men or something like that, but that's kind of interesting, right?

reveals the counter, you know, the, you know, the shocking >> and I almost want to put something like you could put like the genetic reason The you could put something in in here that like kind of uh >> why smart American women procrastinate. >> Yeah, that's pretty good. >> Feel make them feel flattered while you insult them. >> Yeah. Why the smartest American women procrastinate the worst? Now you're really qualifying him. >> Yeah. You see how like that just has a little more like >> now I want to read that. >> You're like [ __

] I want to know. Like there's something interesting, something juicy in there, >> you know? >> Yeah. >> And again, it comes down. >> Go ahead. >> Especially how we position the psychologist like in this way. I mean, it it ain't that big of a difference, but when you read it, you know, it kind Of hits. >> We're just playing. We're just playing within the extremes, right? Instead of psychologist, it could be any [ __ ] dick. It's Sweden's >> Yeah. >> number one psychologist, right? Instead of a reason, it's a counterintuitive reason. Instead of

women procrastinating, it's smartest women procrastinating the worst. All we're doing is pulling it out in each Direction like towards the extremes. >> Yeah. It basically you identify this is why copy blocks is so important because copy blocks helps you identify the different psychological elements and I like to think of it as like like literally like a shade right like if you come in here you have all these shades this right here is generic [ __ ] this is like psychologist this here is like Sweden's number one leading psychologist >> right the blue is like you

could do a Light blue of like something right or or a light you know painoint but then I'm just trying to make increase the saturation. Or the other metaphor like Mario said is just like how do you take the idea and stretch it to its most extreme. >> That's really what you want to do. And and the reason it's hard is because people try to stay so literal with things. >> But it's like >> you have to allow yourself you you basically have to make your you you basically have to go into debt to write

good ads. Meaning you have to write a check in your headline or in your hooks that you have to cash later. and you could figure out how to [ __ ] cash it later, right? But you don't want to be sitting there and being like, I don't want to write this. I don't want to write this check because I don't know if it's if I want to be able to pay it Later. It's like, no, write the check, yolo, and you'll figure out a way to connect it because there's always a way to make to

to pay off a really surprising headline or hook. There's always a way to do it. >> Yeah. Just stretch the concept sometimes. >> Stretch the concept. Get weird with it, and then you can find a way to land it back home. >> Yeah. Um, cool. So, that that would be my advice. Simplify the idea. There's also some good ideas in the chat, you know, that I copied and paste in here that you can do. >> So, simplify one really good idea, be clear about what it is, and then kind of stretch it that way. >>

Yeah. >> Is that helpful? >> Yeah. And um about the I I just wanted To know do you uh can you give me just a quick uh advice on the copy of the advertorial because basically they are like very similar. The the section one is similar. I I have two mechanism in section two and three. I would probably simplify it where it's just like you know on her 10th birthday my daughter Maya told me told me 16 words that absolutely devastated me and you know >> Yeah. And then get faster into it like >> okay

>> we were sitting here we're doing this and then she said these words um you know >> okay >> I found and I said why haven't you open your paint she looked up thought for a second kind of do the same trick another open loop thought for a second then she said those words that absolutely broke my heart because it completely reflected What I had thought right and I realized all of a sudden I'd been doing I think the idea is strong Um, yeah, the rest look good. I'll just fix that opening a little bit.

>> Okay. >> By shortening it. And in the beginning of this call, we talked about another example that was similar that I think would help. >> Okay. Okay. Okay. Because basically what What I did was you know creating as you you can see in version one and version uh two uh the opening story is the same about Maya the colors she doesn't feel ready because that's what I showed her as a mom and then when it goes into like just teasing the mechanism I have two different version one is about you know you have an

inner thought and CBT uh is the only thing that can help you remove that inner thought that you developed by fillers while in the version one I just Simply did this didn't work because of this because of this because of this you need CBT why because these Swedish psychologist had this um this study and that's what it showed because the Arvard I think it's it's I mean you can leverage that it's bigger as a proof block Harvard scientist or Harvard psych psychologist but the thing I had to do is that there was no cognitive behavioral

therapy um study on Harvard. So I had to stretch It a bit and do like a two-part mechanism where I was saying the problem is the inner concept that you developed by failures. >> Yes. And can you tell me the I know you have a question in there. Can you tell me what the question is? I mean it's like do you think I mean it's better if I go with the Harvard version even if it's a little bit more of a stretch from the study or it's better if I stick with the uh Swedish Psychologist

which is what really relates and uh is coherent with the team of procrastination which one do you think that you know it's more powerful that that was the Um, I mean, you're talking about the Swedish scientist, so you want to include him no matter what. But I do I do agree you can always kind of tie in Harvard or Stanford as part of the mechanism and it and it and it will be more powerful. Um, Even if it's just like Stanford did this study which >> opened up all these questions for scientists and then this

Swedish scientist finally was the one who answered it, >> right? you know, kind of creating this narrative that way. I do think that that's stronger personally, but the most important is just to pay off the headline. >> Okay, got it. >> Thank you guys. >> All right, Right. Let's go. I think we got three more and I think we can knock them out. >> All right, >> so Joel Hey guys, how are you? >> Good, man. How are you? >> I'm a busy in the dark here, but never mind. >> Jesus, the blackout, the Matia

blackout. God, you >> Yeah, he arrived here in Europe already. >> Okay. Um, first time working as creative strategist for DSC brand month. One month in, we have 12 to 13 adsets. Um, what's not clicking is the system behind it. Right now, I analyze data, make a call on what went to change, and brief the next thing. But it's mostly gut feel. There's no real process connecting what I learned this week to what I decide to build next week. And I can feel that gap. We're about to Increase the production. How do you handle this

data? I found her with a call. He's happy with the concept quality, B-roll, and the scripts. What's not working is output volume. The expectation is 8 to 10 creatives per week broken into two to three concept. So, eight to 10 new creatives. Yeah. With new con divided by new concepts and iterations of >> so three two to three new concepts and Three to four new iterations. >> Yeah. >> Okay. That doesn't really add up to eight or 10. >> Adds up to five. >> Yeah. Because the the statics but it's because I removed the statics

from >> Okay. >> We're launching concepts and analyzing what's working. There's no systematic process for documenting learnings and feeding them into the next brief. It's Reactive rather than structured. >> You reference how another brand handles it. Evaluating every 8 to >> every 8 to 10 days per concept. >> Sorry, I'm back. Yeah, I think my internet was gone. >> You're good. >> So, yeah. >> I I think Yeah, you have two issues. So, one is the output. >> Mhm. >> What's up with there? Yeah, I I take too long to write. For example, I I

see that I'm mixing things. I want to analyze and write everything in the same day, basically, I think. >> So, just watch the call on Monday and it will clarify how to write it because I'm going to do that call on Monday. >> Great. Yeah. >> I'll also do some extra analytics on that call >> and go over a system. I I'll try to do Both. Uh because and and I'll so I'll tell you what I think but I'll I'll give you I'll give the full answer on that Monday call and you can watch it.

>> Sure. >> Um so the yeah the output stuff just watch that call and just do better. But basically it means like set a timer follow that call and you should be able to hit out those eight to 10 creatives. You should be able to do it in a single Day easy. >> Probably probably in a morning you should be able to do 10. I feel that as well. Every I start every week thinking like that, but then >> then the blackout hits. >> Yeah. >> Yeah. I think 10 concepts 10 concepts in a single

day. Ideally before lunchtime, but we can figure that out later. I >> mean, if you run the 75 ad bot one time, You're going to get at least 10 solid ones. Huh. >> Yeah. >> Every time you run, see that? The other thing too is I'll look at the analysis of like hook rate, hold rate, things like that. So you can start to make calls. Uh it's also going to show you like the system. So the way that I I approach it is like you should have do you have are you working with anyone or

is it just kind of you solo dooo? Do you Meet with the team person or >> no no is yeah I have the founder who is like a bit of creative strategy as well and the media buyer but >> okay perfect. So this is this is did he say that he did he say he feels like it's reactive rather than structured or is that you saying that >> he kind of said as well? He kind of said as well. >> So then what you do is um You just do a weekly report for the analysis.

You need to do this anyways for your ads. You put it in a spreadsheet where it's just like here's the dates, here's all of this. And then you have a you basically do a Google doc for each for each week where you're analyzing what's happening for the week. And then you have a Loom video that you film. It's like a two to five minute Loom video. And you put that to him. And then you put the transcript of that Loom Video uh in the separate column. So it basically goes week >> uh overall insights like

top notes kind of like headlines and then you go into document of analyzing this week, Loom video analyzing this week and the transcript. And then basically what you what you do is you put all of that all that information you just copy and paste it into like a custom GPT or a POT and then you you say like here's all of our learnings are being collected here. There's more sophisticated ways but like he's going to like that if it's like hey you can chat you can chat with all of our documents from the past you

know the past 15 weeks. You can see the Loom video every single week of what I'm doing and why I'm making these decisions and then you can see the transcript in here so you can just chat with it directly. He's going to like that and feel like there's more structure behind it. What you do inside of these uh Inside of the doc is you're going to analyze uh winners, ads with traction, and losers. >> So, a winner you can define uh it depends on your CPA. It depends on whatever, but like a winner is is

whatever is is whatever is hitting a certain level of spend while staying under KPI for CPA. That's basically it. So, like uh you have to define what a winner is. I think he froze. Again. >> Too bad I was giving him the sauce. >> Just keep one second. >> He's back. >> Are you back? >> Yeah. Sorry, guys. Sorry. >> So, you have to determine it's going to it's going to be a function. You have to look at like what the historical winners are. uh what your CPA is, what your what your uh spend, and

you'll figure out a threshold and say, "Okay, a winner is Any ad that spent XYZ numbers of dollars to this number of dollars." >> A ad retraction is an ad that started to spend and started to make some some money, but then it like broke, right? It started the CPA was too high or something was broken. And then you're going to look at losers. >> And typically what you'll do is you don't need to look at every ad. I would pick maybe one to two from each category, right? especially the winners Are are very important.

But you just pick ones from each category and then um all you do is you look at the metrics for them, all the specific metrics that you have and you try to make a diagnosis. Why did this ad lose? What was good about this for the ad with traction? What was good about this ad but didn't cause it to scale? And then for the winners, why do we think these ads worked? And then you organize all of those into clear hypotheses. So, it's Just basically like ad here's the winners, here's the here's the adraction, here's

the losers. Um, here's my analysis for each one. And then here are the hypotheses that I generated based on that which is at the top of the document. Oh, I think this ad won because of this. Therefore, I'm going to test this hypothesis whatever. And you do that every single week. And on each week, then you also have a reflection section where you reflect on last week. So, it's like, okay, last week I said I said this hypothesis, I wrote this ad. it's still spending. I'll revisit it next week. Or I wrote this ad, it

lost. I guess this hypothesis might not have been clear. Here's my analysis. And that's it. And if you do that in just a simple Google doc, it only needs to be maybe two or three pages. It's not going to take you a lot of time. And it's what you need anyways to actually >> make to actually do the writing going Forward. >> So, it's like this is the pre this is the pre-work in the beginning of the week. >> You finish the analysis and send it to him and then you just write the ads right

after. So, you could probably do both in the same day. >> And um >> and I think, you know, they're going to they probably won't have seen something that like that, but they're going to Feel like it's it's quite smart. >> Exactly. In that way, I will be able to understand better as well and improve myself as well. >> Y >> Yeah. Because now they want to they want to start a new a new product as well. So I have to do the research and create all the creative system from from scratch, you know. >>

So I was a bit worried, you know, if I would be able to take, but I said I of Course, but let's see. >> Yep. You got it. >> So yeah, I'll be on Monday as well for the call. >> Cool. Cool. That's good. I need a I needed a good call topic and that seems like it's going to be a good one. >> Yeah. Thanks. Thanks, guy. Yes, sir. >> All right. Now, it's Stephen. >> Yo, >> what's up? >> Yo, >> I don't know how you guys do this for three hours. >> Props.

>> We don't. >> We alternate. >> Um, I think I'll be quick, I would imagine. Um, so Spencer and I were talking and we're like, you know, we're trying to target these ADHD people who are like, "Hey, buy this thing now and show up to a a workshop in 5 days." That's like kryptonite to them. Uh, and so we want to give them immediate payoff and satisfaction and stuff like that. Um, so I'm just curious if we're transitioning if it's going to be the exact same value prop offer, it's just instead of a live workshop,

it's immediate on demand video resources, etc. to get the same outcome. Um, does the sales argument does the copy structure like do you think anything changes materially if the Offer is on demand content as opposed to a workshop other than obviously explaining the mechanism of like how they get it and what to do? I have a follow-up question, but I want to start there. >> Not really besides the obvious benefits of doing it live. Like if you're talking about, oh, we're going to build it together live, it's like, oh [ __ ] that might be

customized, but if it's a recording, they know it's Not customized. >> So that I think the way to mitigate that, and I'm curious, it sounds like doing it on the sales page is probably the way to do it, is you know, the goal obviously is to get qualified people to ascend. Um, and I think that at least the start we're willing to say, "Hey, if you buy this and you watch it and build the thing, you get a 30-minute call with Spencer to then review it and work, you know, just work through the K. >>

You can do a VIP implementation call." Yeah, do that. >> Yeah. So, I was thinking like >> I wouldn't I wouldn't make that the the contingency for the sales call. >> What do you mean? I would just make it the bonus. >> Give them a chance to sign up for it. If they bought it, why why would you not want to talk to them? >> But you're you're saying, Steve, like like basically they're earning the the Right to a sales call. >> Yeah. Well, I mean, more of the point being like, hey, if you're going

to get on this call, the whole point is we're going to talk about what you built and make sure that like it's working for you and like you troubleshooting it and whatever. They could probably get on the call and be like, "Hey, you know, I struggled. I can't I can't sit down and watch this thing or whatever, but I feel like they probably would get the most Benefit." And like the frame seems right. It's like, "Hey, you bought this thing to get an outcome. Come to the call." >> Yeah. Yeah. And then you have you

have a private one-on-one implementation call. Yeah. >> Yeah. So, and then you just say that obviously, hey, this is, you know, obviously this is a training. I won't be able to work with everyone individually, but it's so systemized and step by step. Um, and you know, one of the cool things is you have a VIP implementation call, which I'm making available to everyone in here. Uh, all you have to do is, you know, you know, book it and make sure you, you know, figure out as much as possible because I want to do everything it

takes to help you get the success and get the results. That's probably a smart way to frame it. >> All right. Um, >> yeah, I think it's good. Is this page Live? Yeah, the page should be live that I I put in. >> Okay. Because it says uh >> the workshop was yesterday, >> March 11th. >> Yeah, I know. I know. We We just ran it and >> Okay. Okay. You haven't changed it. >> We've run it twice and response has been okay. It's not like we're not blowing the doors off, but It's okay. Um,

so we were just trying to think about like how do we potentially fit it better to the exact people that we're targeting and um and have it evergreen instead of only being >> I would change the name to weaponize weaponized ADHD workshop. How to weaponize your ADHD to whatever grow your business without working. How to how to weaponize your ADHD to Double your business while cutting your work hours in half. >> Cool. Yeah, I know that is stronger. Um, >> that's what I want to do if I was selling it. >> Sweet. All right, thanks

guys. >> Will point around >> is it >> what's the thinking for the price point 97? I think we had covered it before. I'm just curious. Um there there wasn't like I mean we just Thought that was maybe like a decent price for a workshop to make it hopefully valuable enough that they would show up even if they bought a few days before. But yeah, there wasn't the last strategy behind it. >> What What was the show up rate on that? >> Uh like 50%. Which is I think close to standard. Not bad. >> Cool.

Cool. All righty. And Carlo. >> Yeah. What's up, guys? >> What's up? What's up? >> All right. Yeah, this >> so you said feedback on the research and feedback for targeting the right audience and the UMP. >> Yeah, I wanted to get your perspective about u the segment especially and uh and the mechanism. >> Okay. >> Wait, what is the offer? Oh, down here >> the offer the offer is uh is a program onetoone program. Uh it's it's in Italian though. So it's basically a onetoone uh program and uh the outcome will be like for

uh mainly people that are already having results like entrepreneur, freelancer or professional and uh to basically be more productive or to be To achieve more results in terms in terms of uh business mainly money, wealth Yeah, this is just random stuff actually. So, it's like a mindset program for business. >> Yeah. Yeah. Yeah. It's like a coaching onetoone. neuroscychologist identity engineer with a dual background in psy philosophy and neuroscience. Yeah, right now this uh guy is targeting a more like a mass market audience. So they're not getting much results. They want a more sophisticated audience.

So they're going to target business people. >> Yeah. Yeah. >> Well, it says professionals. >> Yeah. Do that. >> If you're a professional, >> what why would those people want this? Like I don't >> stuck in the same position knowing you should ask for a raise. >> People who are stagnant basically. >> Yeah. Exactly. But if you're changing the audience, why are we targeting people that are so still only making between two and 4,000 euros? >> Uh I I wanted to change it more for business. So switch to businessman. >> Why would we not go

higher? Why would you not do it for executives Or some [ __ ] that people that are making like a lot of money? Uh, >> like how much is this program supposed to cost if it's one-on-one? It's going to cost a couple of thousand minutes. >> Yeah. From between two and 4K. >> And that's what someone's making a month. >> Yeah. >> But I think people that are making that amount of money don't have A spare 4K around, do they? >> Yeah. Yeah, that that's why I wanted to switch it to more uh business owners.

>> Wait, three on this dock are not the ones that you're suggesting. >> Uh yeah, these are the three option that I was considering and uh but between the three I audience one I would not even go after at all. >> Mhm. Number two could be better if they make Money running a business. Turn three to eight up and down. I just don't like you're you're calling it high-end trap professionals, but you're saying they're only making two to four,000 euros a month. >> I mean, to be fair, is that a higher is that like a

middle salary in here? I don't think so. Right. >> There's a even I you need you need >> that's high. >> Yeah. >> If that's high though, how the hell are you charging 4,000 for help? >> Yeah. And then that's why I wanted to switch more to more to business owner. This was the suggestion with CL gave me this suggestion. But >> how much >> in my mind? >> So in your mind, how much would the business owners be making? Who would be a good fit for this? >> Yeah. Over uh 5k freelance to business

owners over 5K. >> At least 5K, right? Yeah. >> Yeah. Yeah. Yeah. I think you just keep it executives and business owners and just focus on like successful because the numbers may need to be adjusted according to the country and stuff like that. But >> I I think I think just executives and business owners like that's that's it. >> Mhm. Makes the most of sense. >> This one I'm not sure what it what it's adding really. >> It's not. And it's like you're going to have to adjust your marketing for these people and then they

don't have the money to pay you anyway. When if you're going to >> if you're going to like change the marketing, you might as well at least target someone who can pay you. >> If it was like a low ticket thing, then It wouldn't be a big deal, right? If it was like a 97 >> Yeah. >> thing, but if it's oneonone, it's like [ __ ] >> For the again, I don't know this. Is this the Italian market? >> Yeah. So success mental model. So mental model is not really it's an interesting idea but

like I don't I don't know what the perception is would be in Italy. Um I don't think The UMP or I think that UMP and S needs work. Um so one is like I still don't really actually know what what is distinct about it. This is saying the problem isn't the method. problem is where the method operates, which it could be an interesting idea. I just think it's too abstract. And then you're saying it's like they don't touch the real problem, but I thought the real problem is where the Method operates. But now you're saying

the real problem is they're not actually touching these three domains. And I typically don't like three-part mechanisms. Who you believe you are, what you actually want, and why you do what you do. I'd rather just lump these into one specific system. Uh and then you basically say like he rewrites it. It's like a mightest touch, but it's like it's it's still kind of fuzzy. It's Like we have this metaphor of like rewriting a code >> and then it's a metaphor of like it's where it is, not what it is, but it also is what it

is. And it's three of these what it is and it's a mental model that you're installing. So, it's still not still not really sharp. Um, when I look at his process, we have operating system diagnosis. So like I kind of I kind of like where you're at which is like he's a Neuroscientist so it's like an engineered so it's like a neuroscientist engineering it's not motivational type of stuff right >> then we have this idea of like you're fixing your operating system we have this idea of like installing something into your brain >> uh we

have this idea of rewriting is the other one which are like software metaphors Um, and then we have the idea of what Was the other one. I kind of like this invisible unconscious rules. There's a lot of conflicting things going on. You're telling us what it's not, but I still don't know what the hell it actually is. >> I guess interesting idea of these like three coordinates >> GPS >> automatic daily behaviors. Yeah. So, I mean, my first thing is I try to understand more about him and who he is and what his system is,

but sometimes you got to turn [ __ ] into gold. And that's what we got. We got [ __ ] >> It's got to be super simple. You got to be able to People need to be able to explain it in like one sentence. >> Mhm. >> Here's what's [ __ ] up. Here's how we fix it. Money appears. If you had to spend like two minutes explaining what it's not and like why it's different like then it's not that's not a differentiator engineer who finds the fault. But what is the actual fault? Yeah. The

idea I was having having in mind is like the the market the audience is someone that's already having is having some results but they just want like a magic pill. So this guy is like almost is like Is touches you in the ads and you unlock your uh ability to generate wealth and health and be more >> look how vague look how vague look how vague you're talking right now. These people have some sort of results and they unlock something that does wealth and health. It's like what the [ __ ] am I if I'm

paying $4,000 to join a coaching program? I'm not going to the same guy to give me wealth and health and relationship advice and all that [ __ ] Right? I want an expert who's going to be an expert in one thing to fix that one thing for me. The more things you have to convince people on, it's becomes harder to convince them. You there can be downstream effects, right? If you fix this stuff, then you also find like more success in this. >> You make more money and then you feel more confident and like you

know what I mean? And then >> like I think I think the the and again you need to calibrate it for the audience but I think something along the lines this is where I'm like playing with you're talking to business owners who be a little more factual and this guy's positioning is more of neuroscientist engineer versus woo woo magic person. >> So what I would say is like I would kind of take the positioning of like you've heard it's mental thinking and positive And this and that. But if you live in the real world and

you're a business owner you know that's all [ __ ] You know that all of your success comes down to one thing. the actions that you take. The only difference between you and someone else is someone else is taking different actions. And sometimes it's the fact that you know there's actions you're supposed to take, but you can't get yourself to do them. You procrastinate. You do this. And a lot of Times there's actions that you think you're you are taking the right action, but you don't actually know which are the right actions to take. But

the only thing if you were to simplify this to the easiest thing is if you were able to automatically do the daily action, the the specific actions and things that you needed to do, you would get the results and success you have. So the real question isn't what is the the goal to success. You already know what the path To success is. The real question is what is stopping you from doing the things you're supposed to do and from knowing exactly which things you're supposed to do. Those are the only two questions. And what most

people don't realize and overcomplicate is that the reason is is because they're hidden behind a blind spot, right? For whatever reason, environmental, genetic, things like this, we all have these unconscious patterns that almost nobody nobody knows About. People try to force you with manifestation and positive thinking. But look at the end of the day the brain is just sophisticated computer. That's the whole reason why AI has blown up so much. We've demystified the brain. The brain at the end of the day is just a very sophisticated computer. This is why I don't approach anything like

some magician or some NLP or some something like that. I don't believe in any of that. I believe I approach it just like An engineer. What is an engineer do? They go into into the code. They find the bugs that are stopping the actions from being performed and they fix the bugs. And that's what I've developed a proprietary step-by-step system that no matter who you are, I can I can within just a few minutes of, you know, within a few days or whatever of working with you. I can identify exactly what these mental bugs are.

Typically, things you've never seen before and have no Idea are even operating and I will find exactly what they are and install new code that makes automatic daily actions uh makes your the daily actions that will get you success 100% automatic. And I've been able to do it these people and this people >> the essential execution system or something like that. >> Yeah. Give it give it some sort of proprietary name for like what his system is, but frame it in the all of Those terms >> there. I think that that's like a good positioning

and frame to like a more sophisticated audience too because they're gonna believe that that like >> because it's it's kind of selling them a magic pill while also flattering them that they're the people who know that magic pills don't work which are my >> most of the successful people that get coaching just pay people to yell at them to do what they already know that They're supposed to be doing. >> That's really also true. Yeah, >> it's true. >> Yeah. Yeah. For sure. That was so good. >> Yeah, I think something like that will will

will resonate and you can we can tweak it and adjust it, but I think that's a good a good start. >> Yeah, absolutely. Thanks a lot. >> Cool, man. >> Cool. Cool. >> All right, guys. That was a nice little marathon, >> guys. See you next week. >> We'll see you on Monday. >> All right. Cool. >> All righty. Peace, y'all.