Clickfunnels Russell Brunson explains The Dream 100 FHL

what are we talking about right now we're gonna transition I obviously we talked earlier about Lusaka or funnel hacking some list hacking funnels and tomorrow we're gonna transitions like tripwire funnels high-ticket funnels launch funnels a bunch of other funnel types but I wanted to start the day off also talking about traffic because I've already during the break had like eight of you guys last night so I got the funnel thing but how do I get traffic so I want to I want to like lay out my traffic strategy on the table right now ahead of

time which will also lead into the new feature inside a click funnel so I'm excited you guys excited all right cool so let's see this works it's not working oh just the right one is there a new one now there we go okay where a page you seen on my slide skating forget all of that look into the light okay men in black all right funnel hacking live welcome to today okay so today we're talking about traffic hacky I'm gonna show you guys how to get unlimited leads in any sales funnel why is this thing

keep on falling backwards there we go all right how do you unlimited leads into any sales funnel using a concept I call the dream 100 you guys want to learn about that alright so for me this is this is the core of how all traffic all leads all everything is generated online for our companies and you may have heard me talk about this before I see very few people outside of me actually doing this which is crazy because I keep talking about it and talking about it so if you want to make a crap ton

of money just do what I'm gonna talk about a six-hour it works really really good and it's awesome so when I first got started online on the way people got traffic was through Google right and Google was all focused on keywords like what keywords people searching for and if you know those keywords then you can like jump out in front of them and have your product right the internet evolved that kind of transition from keyword stuff more so to like interest right with Facebook it's more like what is people interested in let's now you can

target those and have your ads jump out my for me like I don't look at the world through through keywords I don't look at it through interest I look at it a little bit differently and so that's kind of what this traffic strategy will encompass when you see it it's all incumbent things everything we do is based off of this as the foundation I learned this concept initially from a guy named Chad homes in here ever heard of chat homes yes socha homes I had a chance actually interviewed him and probably six or seven years

ago after he wrote a book called the ultimate sales machine which is one of I say probably the top ten best business books out there if you haven't read it it's amazing and then Tony and Chet worked together for a long time and Chet passed away a couple years ago which was really really sad but he's left of legacies left some amazing things behind one of them is this book I recommend getting the book it's amazing but one of the concepts he talked about in the book is the concept he called the dream 100 and

the first time I heard it like for me it took me a second and then also I had this aha moment that just it was all those things like changes your perspective on everything right and so and I'm gonna try to tell the story the best as I can remember it so on so Ches got a jet started working for a billionaire named Charlie Munger and Charlie had a whole bunch of different businesses and stuff and there was a magazine division that check came into and basically was supposed to run it now the magazine the

time was like the bottom of the the heap right on the worst like I don't like talking like number 20 of the of the magazines and Chet's job was to come in and increase sales and take him from what thereat to like however high they could get it and so he came in and started doing some research and and looked at what they were doing to try to get advertisers in there and one thing he noticed is like all of the advertisers and all the competitors magazines like the best ones the guys with the big

huge budgets none of them were in his magazine he was like last interesting like how do we get all of these people that are spending a lot of money into our magazine instead and so he went and he started building what he called his dream 100 list of the top 100 dream people he would love to have advertising his magazine and build out this huge this huge list and after he had this dream 100 he started he started marketing aggressively to it so one day he'd send out a big old package in the mail a

big lump email something that it's not going to just slip through and get get missed by the you know that the secretary is not gonna throw away it's gonna get to the decision-maker and the two weeks later pick up the phone and we call it personal on the phone and try to get hold of him then two weeks later he mailed him another blonde people um P package two weeks later call him on the phone and consistent thing was doing this for the first month nothing happened second month nothing happened after five or six months

finally he got his first deal and then got the next to the next and within like a year year and a half he had all of the the top out ties were now advertising his magazine and they went from being the lowest revenue magazine to the top and I think that they said he doubled sales like two or three years in a row by following this process and then he went south kind of the concept of the dream 100 right and Chet later went on and he had this similar idea he wrote a screenplay for

Ike a movie that he he wanted to do write wrote a screenplay he's like well I don't know how to get this made I don't know I'm not in Hollywood so he said oh I'm gonna use this dream 100 list for this we wrote down a dream 100 list of the top actors and producers and people who could make his dream come true wrote out his top one dream 100 lists went out there and started marketing aggressively sending out the screenplay and then calling on the phone and sending him something else then call him on

the phone and kept going back and forth in getting these guys excuse me to to respond to him and eventually in a very short period of time he sold the screenplay they made it a movie and just did a whole bunch of really cool things with it and so I learned that in the book he talked about this and I was like oh that's so cool but my problem is for me at first I could I didn't get it like how's the score for me I don't I'm not selling you know 100 million dollar contracts

I don't have like a hundred clients that I want to get so I make how does this work for me and I start thinking like well in my world like what's what's my what's my dream who'd be my dream 100 I start thinking about about partners people like for example like a Jeff Walker or Todd Brown or any any people who if I can get Jeff to say yes to me and he promotes me I could get 100 new customers or a thousand or five thousand new customers from one yes and so I start thinking

is civ dream 100 and get customers I need dream 100 of affiliate partners people who have the ability to drive traffic into my world right so that's kind of where I started when we started going with this whole dream 100 concept and so the first thing that I did is I got out a pad of paper and I started building out my dream 100 now these are the four segments that I go after for my dream 100 first or who are the other list owners in my markets okay who's got big email lists this is

an exercise by the way this would be the the most valuable most profitable thing you can do this all week this whole weekend you go back tonight and pick it out pad of paper and start doing this like this is one just you know like one yes for your dream 100 to make you million bucks or more so it's important to do that it's the first is list owners that's the first people because list owners they the email list right if I get one person to say yes I could turn into tens of thousands hundreds

of thousands of dollars in business for me okay second place I look for our bloggers okay who are the bloggers that people that have huge blog followings okay and so our mapping out all the bloggers many bloggers my industries I can think of next I start going into the podcast directories who are all the big-time podcasters in my in my market okay so I go with podcasters are listing those out and the last thing I go through is social media okay who's got the big Facebook followings Twitter followings things like that and I start mapping

those things out okay now for me my dream 100 it has grown where about dream almost like 275 now I keep growing it every single month when I find new people that are awesome I add them to this list I keep adding and keep drawing and this list keeps getting bigger and bigger and bigger okay so that's the step number one the process how many you guys have heard me do this talk about this and have actually built out your dream 100 list so far alright a few of you guys good good ok so that's

step number one can I get you guys to commit to me the rest of you guys that you will build out your dream 100 list while you're here this weekend you guys commit to me all right I didn't know how I was gonna you guys respond that just works alright okay so that's step number one alright step number two is after you've got your dream 100 list the worst thing you could possibly do is call up these people and say hey you're on my dream 100 list I'd love for you to promote something for me

okay I say on average we probably get 20 to 30 people a week who call us who message us an email if you Facebook messaged me asking me this question saying hey I've got a product I'll give you 50 percent of the cells if you promote it we'll both make a ton of money okay I hear that like 30 to 40 times a week literally like we've got gatekeepers who just respond back with a cart you know cut and paste email oh thank you so much for a submission we'd love to help you but we're

so busy blah blah blah because we get so many of them right and so the key is you can't just just go and start spamming people it's like Whoville enough spam right it's what I was doing when I was a little kid I told you has a story earlier like it's not a good idea so the key is you gotta the first step here is dig your well okay there's a book out there that says it's a it's called dig your well before you're thirsty anyone here read the book couple you guys I've never actually

read it I saw it on the bookshelf and I read the title I was like all that makes total sense so I bought it just cuz I feel like I hope the guy that 12 bucks for the idea that I'd never read it but conceptually this what it was is dig your well before you're thirsty right okay most of us begin to business we create our product paint our funnel you everything done and then where I can't let's go launch this thing and I can't wear my any partners work things gonna happen and you missed

it okay now you're thirsty is too late you can't dig your well now so you got to start digging a well early you got to figure out ways to provide value these people to get them to to want to know you can so the first step in this to the top here is you've got a friend and follow them subscribe from them and buy their products okay this is key because when there's gonna be a chance when you're gonna have chance to be on the phone with them or meet them somewhere and if you don't

know who they are and you're not up to date on what's happening you're gonna miss your opportunity I had something other day that somehow got through all my gatekeepers I don't know how they did it got me on the phone and we start talking they're pitching me to join some network marketing company I get that a lot but uh the pitch amounts every marketing coming we start talking and and the person despite the fact that got through all my gatekeepers said that no homework had no idea about me started asking these questions I was just

like you don't know anything about me I can tell by her questions your huh you haven't not paying attention and remember I could just went completely flat and just it was lost I think back about in fact you guys have a chance here to meet one of my favorite people on planet earth in about an hour so his name is Stu McLaren and Stu Stu is one of the best people I've ever met at this process in fact the way that I first met Stu I had heard us do before online I'd see some of

the stuff but this is probably an eight or nine years ago I launched this product called a Philly bootcamp and Stu goes there and buys the product like first off like showing volume he gives me money from a thing right okay so it gives me value I'm like oh cool and then I was doing these live trains and every single training Stu's on there and every time I opened a QA first thing Sue's jumps on hey I'm Stu McLaren from my data guy calm and I got a question for you wrestling you ask me questions

he asked me questions every single time he was on there and over and over I get began I kept hearing his name he's asking questions he's providing value late and I remember that and then the first time I met him in an event I'm like Stu and I felt like I was like best friends with them because of this thing and instantly we had report instantly we became friends became business partners and we made a lot of money together and we've done things even more important than making money together because of that because he was

that kind of a person I also know a story about about Stu and David fryer that is the kind of goes with this as well cuz Stu is just brilliant guy like he pays attention to what's happening attention to what's important to you remember um one night at dinner sue was telling me this story said that he was doing these seminars and he invited a whole bunch of speakers to come and he invited David Frye to come speak and and at the end of the call David see I'd love to come speak and she's like

cool I'd love for you to promote my event if possible and in days like you know I don't really do that sorry and he's like oh no worries and then he goes by the way I heard that your wife Inger has some question about his wife or something something very personal that the David had written about like three or four weeks earlier in his newsletter and stupid like paid attention to that when he had a chance to talk to David knew what that was and I might mess up the story but I remember sue said

is that David hung up the phone afterwards and a few minutes later called back and said you know what I've never done this before in the past but for you I'm gonna promote your event and it was because of that thing that's doing it when he had the chance to approach someone he was prepared that's a big key you guys like you got to know these people you don't know what their what their what's important to him you got to know all these kind of things every one of my dream 100 I know about them

I read their newsletters I listed in their podcast because when I have a chance to talk to someone I want to be prepared okay that's step number two number one number two how many of you guys have your own podcast right now a few of you guys okay so a podcast is one of the greatest ways that you can provide value to someone your dream 100 new people always sound like what do I have the value to someone I don't you know I can buy their product I can't like how else can I help them

I don't really have any way to to give to them and I remember a little while ago and you guys watched Celebrity Apprentice it's like two seasons ago I think the one that Arsenio Hall won you guys never that one Arsenio Hall so he he's on he's on the show and they had a charity fundraising event right and so for the event they had a dad to go and and call their friends and all the rich buddies and try to raise money whoever raised the most money won this this event so all the celebrities out

there calling and their partners calling them their friends calling in their favors and aside you got our City Hall sitting on the couch calling everyone he's so frustrated and no one's returning his calls and he goes a person after person after person and no one's returning his calls he's so frustrated and at the end of the task I think his team lost and he raised the lead even raise a penny no money at all he's talking to mr. Trump and the coolest thing he said he says mr. Trump you said you know what when I

my own TV show everybody returned my calls I heard that I just had this aha thinking Wow like he had a platform he had a show he called anyone in the world and they would return his call because they wanted some of his platform ok so you think about this with your dream 100 like if you don't have a platform it's gonna be difficult for you to get a hold of people a lot of time so you get into the gatekeepers okay one of the best ways to get in through the gatekeepers and provide value

is to give somebody a platform if you've got a podcast you have the ability to give to give a to have a platform for people this is an example of anyone here listen to bacon wrap business it's not this is a great podcast so this is a one of my buddies started this starters podcast and he contacted me said hey Russell I gots podcasts called bacon wrap business you wanna come share some of your bacon wrap strategies with me I'm like sure man that'd be fun and he had a platform for me now I came

on the podcast the interview me was really cool he went out there started promoting it I'll do some of the strategies I'll share with you in a minute - my whole audience got a bunch of my people to subscribe to his podcast he's grown this podcast organically for last in a while he's killing with her right now ok and one thing is interesting is when he interview before his podcast guess what question I never asked and then almost nobody ever asks I never said well how many people are on your podcast ok unless there's a

way I don't know how to know how many people are a podcast there's not like a directory like this guy's got 18 million people this guy's got 30 people and he might have only had 3 people on the podcast I didn't know all I know is that he invited me on his platform and it was a value to me ok so that's the way that he provided value the biggest thing that any of you guys can do to help you guys get into your dream one hundred is still pot cast and and feature these guys

get them on and help them to help provide value one of the guys is my Campion here this event boom so Mike I showed the strategy and one of our inner circle meetings or ignite meetings how long is that for five months ago and he ran at this like first guy who have said this was just like boom I'm off to the races he goes and launches this podcast interviews me interviews always people Neil Patel like boom but like all these people and he's I don't how many episodes have you done now it's like intense

like 50 episodes so 50 people now that he's had a chance to get on the phone give them a platform to talk about themselves okay he's that chance to interview talk to him on the phone for 30 minutes now or whatever it is every single time and he's got the strong relationship to all of them you think in the future if you to make the call those guys they're gonna know who he is okay so much he's it's like the Devon was talking about earlier like when I call him up like hey man can you

speak my event like he instant rapport because we had we had done that stuff ahead of time right so that's the big thing is a podcast when the best ways you can provide value for for for your dream 100 and the third thing is how the scheme's ride value okay what do you have you can give one thing weird if a lot of people right now is we're going out there and building funnels for them I think that's just later in the presentation maybe not like right now we're building on a new book funnel for

Tony Robbins we're building out a new book funnel for Dave Asprey like I find people that want to connect with I look at their funnels and usually they suck and I'm like hey man I would love to do this for free for you would you be interested and they're excited I build a whole funnel forum and they go nuts okay and so how will scheme to ride value one good one this is a guy named Jesse elder and I don't know him very well personally yet but one day we connected somehow and anyway he had

this this course coming out called ethical cult building 101 and he posted on Facebook like hey who here wants to come to my my training in the future will be paid product but I want a bunch of people come through who would be and I was like that's a cool title I'm like I want in and so he let me into his ethical cult building course for free and I went through it it was awesome and I don't know him very well I don't know buddy's gonna do with that he may launch this herself in

future I don't know but if he does I thought through his product I liked it I thought it was really really good and he provided value for me for free out there during his beta test in the future if I want to do something boom it opens up you know if he was to call me I would answer his call because of that so you got thing like what else can you do to provide value a lot of our argonite inner circle students who are struggling to get their products off of the out of the

gate what many times like provide value go find people and serve them and they've been like just giving their product giving their service for free to people just to like give them an experience and it's one of the best things you can do okay so that's step number one is digging your step number two is digging your well before you're thirsty again alright step number three now obviously after you've dug your well the next step is like how do we get these people to send us customers and leads and traffic right and so there's a

couple things first off I think this is up here somewhere oh here it is so when we first build out our dream 100 list one thing that we kind of started rebuilding this right before we launched clickfunnels so this is about about eight months ago eight or nine months ago and we had done this in the past but you know when we launched this new company so you know I want to do this right like let's go back through the same strategies we teach looks like practice what we preach the sat down we build our

dream 100 lists and then I wanted to do similar what Chet does Chet said he always said lump email in the mail and then call him on the phone lumpy mail call month-long somebody I'm gonna do the same thing it works right so first thing we did we want to click funnels as I wanted to figure out a way to like be different and to get to get through the gatekeepers and so I went to Ali Baba comm and we're searching around for something cool and weird we could like send to people and we found

these like video cards okay now I'll show it to you in a second but basically we pay anything a twenty or thirty dollars for these video cards from China or Hong Kong or whatever they put our logo on everything and then they ship them to us and so we got a hundred of them we had a dream 100 list at the time and I took these and I recorded a personal video for everyone my dream 100 okay I've done this like three times now every time I don't do it just it's amazing so I got

my phone out and I said hey someone's done I made a video for them and the next person the next person I did it for a hundred people took me forever took those videos plugged in this card and I'll show you real quick much everybody very well but you open it up video starts playing yes don't you see very well the video starts playing and they said this one there was a warrant for our mission the Connie it bounced back so I have it but said hey mission this is Russell bla bla bla bla bla

oh you can see the screen now that cool much to speak anyway you get the gist and so we said so we got that right here and then we send it out to a huh to that with the t-shirt a couple other things to a hundred people are a dream 100 lists and actually just go back to slides I got a video to show you cuz what happened we did this it was awesome I would say of the hundred people we sent it to you at probably 20 of them after they got it were so

excited they showed it on Facebook and social media and they promoted the crap out of it was amazing how much like stuff we got in people contact like I didn't get a package I want to promote a little and all these new people started coming to us because of it so let me show you on this is one of the videos that I don't face but guess where that of that was awesome so hopefully the audio works on this so this is a David Sprague when he got his video what he did and then post

this on his facebook walks he was so excited so I just opened my mail and I gotta let you know this is just a brilliant marketer you want to know how to get in front of owners and decision-makers well mark it like this so I get this package let me just kind of show you here it's all wrapped up in this box right and so you can see it's I've got this thing I just open it up and I'm like okay what's that and I'm like what is this a little connection point I mean I

got curiosity going crazy right now and then obviously I'm like oh sweet t-shirt I like that all right and I'm like whoa all right I got this really cool I this is amazing this looks really cool looks very interesting looks like something out of a fortune 500 magazine like ink magazine or something like that so I'm like all right tonight I open this and you just got to see this is incredible right now I'm actually driving to the Apple store to buy you your Xillia fries so I wanna show you where you gonna beginning so

come on over let's check it out so it's a personal introduction to me and he's going to show me my prizes that I'm gonna be getting and promoting [Applause] anyway we're gonna show video does that make sense what we did snapped our dream 100 and from that we probably got 40 people who end up eroding the clickfunnels launch from from that ooh I got bright okay alright so then as we started growing our company this new thing we took that dream 100 lists and again as we found new partners people who wrote our products and

did well we started adding the solicit are growing and growing like I said right now we're at about 260 270 people that we do this with now Chet when he was doing his he was sending out a package every two two weeks the two weeks he called two weeks and then call I'm not quite that aggressive yet so right now what we've been doing our dream 100 is we send out a package every single month to him for example in the book launch was about to happen a whole bunch of you guys here some of

you guys here and got this package in the mail oops let me step the back one so this package where I came with another team t-shirt because people love t-shirts and so like it's like super cheap to make these things so we got a t-shirt we got a copy of the book and then a letter for me basically talking about about the book launch okay we sent that one out probably two months before the actual book launch went to go back to slides real quick okay so that went out and then everyone like is so

busy on a dream 100 into then and this is the cells that it came with a yes I'm gonna go with my Ferrari to whomever can help me give away the most copies of my book and I was like a little four-page letter of me just talking about school thing right and then 30 days later so we're getting a month closer to the event I was like how do we really make sure these guys don't forget that we're launching this thing right and so I went on Amazon and I bought these Ferrari keychains and there's

only one deal and only like eight of them so I bought all eight of them and the next day there was like eight more so about 80 more and the next to eight more and I can't buy them as they would come through into buying like 250 of these keychains I'm sure so the amazon selling guys he's probably flipping out right this is the hottest mark in the world like these are he like thousands of thousands these things from China and turns on the only dude buying him so he bought it took me like a

month month and half to get all 250 of these Ferrari keychains and then we sent the next letter that has said here's the the keychain for new Ferrari and there's an actual physical keychain inside of the letter we sent that out and that kind of reminded people and then during the launch was sent out thing based on our final bribe and we gave $20 that free book he gave away we're gonna pay you 20 our commission and we send that one out and so we sent out those four packages for months in a row and

from that process we're able to sell over 25,000 copies of our book is that awesome okay now obviously you're always just like promoting stuff to people every single day it gets annoying so we sent out a package in fact those get strung on the list and you guys know who you are we sent out just like a gift last last month with some cool stuff and then next month were your beginning is information about our dream car contest so that'd be the next package everybody gets with a big old car and it's me awesome but

it's consistent right it's consistently being out there in front of the people that I want to do deals with now what's interesting about this is you never know what kind of people are gonna respond some people never respond to these things ever but every once while people go crazy like for example when I did my my dream 100 podcast one of my guys was John Lee Dumas and I'd never met him before it didn't know him but I just messaged him on Facebook and I was like hey man I got a gift for you what's

your address gave me is get boom he's on dream 100 list right and he starts getting some stuff and so he gets the book in the mail calls it up occult is there hey man your book is awesome love to have you on the podcast Mike sweets we do the podcast during the book launch his one podcast sold eight hundred fifty copies of the book and which was awesome so again this is the this how we do the dream wonder strategy it's just consistently sending cool stuff people because if back in the day this probably

worked well with email but like no one checks her email now and so I want to get in their hands and like Mike fils-aime was doing a Google hangout with me live like streaming to the world and his assistant came in all excited like the during and interrupted us during the Hangout like hey I got a package from Russell today oh hey Russell how's it going and like he opens the package in front of me like that's like the kind of excitement you want people to have is like their systems like breaking in in the

middle of something important to give them this cool thing right and that's what we're talking who's trying to like get their attention like it's so hard to get decision-makers attention most of us have attentions of like an act right like three seconds and so you got to be like I always consistently doing cool stuff and then they're gonna notice you okay so that's step one and this is we people wanted on a monthly thing we're sending out something in the mail a physical thing in the mail every single month okay cuz I want to be

out there second thing here is I know that no matter how much I beg some people they will never come no for me I know for a fact Tony Robbins will never promote me to his list and I'm okay with that I get that it's it's something that doesn't bother me because if the packaged stuff doesn't work then I transition down here to what I call being a parasite okay I learned initially from JMM tall that parasite marketing and what's cool is that this didn't used to be possible but ever since Facebook and YouTube and

Twitter all these that all these social networks have made easy is that I can take every single person on my dream 100 list and let's say Tony Robbins is not ever gonna promote me that's okay because I can go and I can target all of Tony Robbins fans on Facebook and drive ads to a page that talks about me and Tony Robbins and I can target every single person to read Robert Kiyosaki's Facebook following and Twitter and YouTube everyone on all everyone in my dream 100 okay so after I've built my dream 100 and I

started messaging packages every single month the second thing I'm doing now is I'm attacking not attacking I'm serving I'm sorry I'm getting excited I figure out ways to serve their customers directly to them through the platforms that people have given us okay so I can serve them through Facebook through Twitter through YouTube for example I talked to guys earlier about Dave asked for he's someone that I really like the guy a lot I'm I paid him for a console a little while ago and just we're about to redo his whole book funnel just some cool

stuff right and after I met him the first time then he has something us probably don't know who he is so he's he's the dude favorite herder like bulletproof coffee or bulletproof executive like he's the guy that started that whole movement he's like the in my mind like the the top dude in the whole bio hacking community he's got Hugh just used events a huge following amazing podcast just a really cool guy and a huge audience of like hyperactive entrepreneurs people I want to target and he's clickfunnels user he has no sales pages all flip

phones pages now it's kind of excited he's fun um so anyway I do my call with him in afterwards I'm Mike and I paid him for a call right I'm trying to serve him first I paid him for a call got to know him a little bit and I was like hey health can we serve you guys I got a book launch coming up on my cool well we can to help you with that and I was like I got a really cool strategy just curious if if I can have someone on your team send

me a whole bunch of product for free that I can give away he's like sure talk to my guy and figure it out so talk to some kind of his affiliate manager and said I want to do this really cool thing if you can just send me a whole bunch of your product for free I've got a really cool strategy to be able to sell a bunch of this stuff for you and so this is what I did check out this video hey everyone my name is Russell Brunson and I'm here today because we're doing

a very special giveaway where I'm actually going to be giving away $500 worth of bulletproof products and I'm super fired up and excited we're giving away a sleep induction amount got MCT oils we've got coffee we've got pretty much the entire suite of bulletproof products and normally if you were to go to this bulletproof store right now and and buy this in cos you or 500 bucks but we're gonna shipping it to one of you guys completely for free there's nothing you need to do to win this contest except for put your email address down

in the form below and we do that you'll be automatically entered into a contest to win all this stuff for free and I'm excited to be giving this way and just boxing it up and shipping out to one of you guys so if you want to win this all you gotta do is put your email address down the form below and and you'll be entered into the contest to win this entire suite of bulletproof products thanks fill out form below and I'll see you on the next page alright just like that so what I did

is basically I made that video made a page and click funnels and then I targeted every Dave Asprey fan and basically in their feed they're seeing we're also saying who wants 500 with the bull proofs up for free ok and every single earn of Dave's fans start coming clicking opting him in boom now they're on my list okay so this is a strategy we're using our dream 100 for example Dan Kennedy's my dream 100 so I went to ebay like two weeks ago I spent about five or six hundred hours buying old Dan Kennedy stuff

all the old good stuff like on tapes and like like the authentic like cool stuff he had records I would've bought those I don't want the old stuff you can't just buy anywhere and do the same thing giving away a whole bunch of free Dan Kennedy stuff to Kennedy people and they guess what we target Dan Kennedy fans on Facebook say neither Robert Kiyosaki I showed you the video on the last presentation we're targeting his people so every one of my dream 100 now I'm making a specific landing pages specific offer specific cool things targeting

their audience so that when they're in facebook they keep seeing my face talking about that guru that person that person my dream 100 cab so much stronger than a lot of us the way we're advertising on Facebook target Tony Robbins audience and then you're talking about yourself like these guys don't know who you are they don't care who you are okay what's the connection well hey I'm a Tony Robbins fan - here's abundance with cool stuff for free they come in your funnel now you have a sequence now to warm them up to you and

to your products and your services okay and so that's kind of next step here is is if if your dream 100 if you're not able just to get them to promote you which is the the idea of the dream right the second thing now is creating individual funnels and going after each your dream 100 audience through Facebook through Twitter and through all the other things that make sense you guys like that one all right cool let's come back to slides hopefully okay here's another example Noah Kagan at appSumo who did this he he gave away

did contests we gave away a lifetime account to Dropbox because he knew that people that buy Dropbox the business level of it are business owners who he wanted to sell his other stuff to in like a month period of time he gave him what he built the list of 200,000 people just giving away free lifetime access to to Dropbox the contest he had a whole bunch of stats he was averaging thirty dollars per subscriber to his list by doing this okay so just think about like what cool things can you give away what cool things

can you do they can rapidly rapidly grow your list all right this is another cool one just to show this doesn't just work in Facebook and Facebook's getting more and more knowing every day as somebody has probably know and so we're transitions like what are the other networks where are other places we can we can still target our our people Twitter's a big one we're focusing on right now and next one is YouTube so this is one of Tim Ferriss did who he's on my dream 100 he did a really cool podcast the other day

with Glenn Beck so I was listening for that I was really cool and then went on to YouTube to see like if he had a youtube version of you know I don't know if his live interview or something so I went here found that you found the YouTube video and I went to go watch it as I started playing it boom this new pops in here who I'd never met before and he starts talking he's like a three or four minute long video talking about how he reads a book a day and he promotes a

book a day and he's got a list of like 500 or 150,000 people who book a day business books and he's doing all this stuff and talking about coaching it's like a three-minute ad before the Tim Ferriss video and first time i canõt like this is the longest dad ever and they starts talking about what he does and I'm like this is doing right talking about doing he's just he's just going and he's he's siphoning off all the traffic from Tim Ferriss but then second off which was cool is I clicked on his site went

to it he's got an email list of 150,000 people who he promotes a book a business book a day - and I was like boom a new person Adam I dream 100 as well okay so this strategy works two different ways your fight is you're going through this process you find the people that I got to know this guy existed three days ago and now I feel I use that huge list now I'm gonna start marketing aggressively - and there's so many partners in your in your businesses you don't even know exists and as you're

going out here doing stuff you're gonna find your own people but also again find the YouTube videos you can buy ads in front of all people's YouTube videos for example you guys want a sneaky one you can all use this click funnels affiliates ok so what we're doing right now and what you guys should all be doing right now is there's a whole bunch of really cool videos like help videos and how-to videos about leadpages and insta pages and optimized press and all of our competitors right and Infusionsoft and ontraport and what we're doing right

now is we're creating videos and then you go that people go to youtube and type in how to use Infusionsoft and there's like a three-minute video me ahead of this thing if usually soft sucks you guys if you've tried to use it it's horrible in fact what you should use the steps click funnels buh buh buh buh and there's like a three-minute ad of me talking about why click funnels the greatest thing before they get to the how-to video on how to actually use Infusionsoft ok and so what's cool is you can go out there

find videos again tons of use find videos you can do video ads and just plug your video and right before your other person you find a Tony Robbins video it's getting you know million views a month boom your video can pop in right ahead of time and that's how we use these things that make sense alright so worst YouTube as well and then one other question and this actually I think I saw Bonnie here earlier right so this is our last ignite event a two times ago I was talking about this concept and she asked

me a question that was awesome she said this is cool Russell but my biggest issue is there's a hundred people that's a lot of work how do I go after hundred eggs they're faster quicker way and I start thinking about I was like you know what there is and this is what I call hacking the dream 100 this is from this scene from a movie called never been kissed who has ever seen that movie all the ladies raise their hand mmmn alright for the men in the room I'm explaining to you a really powerful concept

that you missed out on if you're wiped and make you watch this so uh so the premise this movie there's a Drew Barrymore is like in high school she's a super nerd she goes through high school with like the glee club and the Chess Club and no you know just kind of nerdy never kisses anybody and then she graduates and she becomes a reporter and she's a reporter for two or three years and then and then one day her boss is like we need to get we need to get a a president or we need

to get you to write a story about like the cool kids in high school I'm gonna have you go back to school as a student and get this whole story so she's like okay I'll do that so she because she enters into high school again and goes back and and her her job is to go hang out the cool kids but of course she slips back in her old ways and within like five minutes she's like in the Chess Club and like the coolest kid again there but like a total loser in the school right

and so she's bringing back all these stories to kind of show her boss her boss like we don't want stories about the Chess Club we need stories about the popular kids and she's like well I can't get to the popular kids like like this is where I this is where I kind of fit in and then at the same time her brother who's played by David Arquette he's watching her go back to high school and he's like he's like the kid that like loved was like super athlete high school graduated and became a loser right

he's sitting at home bummed out and like bored and just like miserable and and also he sees her going back to high school he's like high school is the greatest time in my life I need to get back in so he goes into roles in high school and and he's like I'm so excited be like the king of the school again and she's like no it's not that easy it's hard to become the coolest kid in school he's like no let's not check this out so he's in the cafeteria lunch she walks over grabs his

big old tub of coleslaw and goes like this and eats the entire thing in front of the whole school right everyone's coming around and cheering and by the time he finishes his slams thing down and he is the coolest kid in school in like 30 seconds because of this little stunt right and and she said like wow I count in the world that he'd do that and then he comes back to her and says now watch this he walks over to all the popular cool girls and says you see that girl Josie over here man

she's to be my girlfriend she dumped me she is so cool she's the coolest girl I've ever met like it breaks my heart that she broke up with me and all the cool girls like really oh wow she's got to be cool and boom that fast she was in the cool kids club okay so that's kind of the message of this now the message I want to share with you guys is that for you to like every markets got like like good old boys club right or a network of people and it's kind of hard

to penetrate that sometimes and so the easiest way to do that is if you can get one cool kid to think you're cool then you're in okay you don't have to get all 100 people who love you you've got to get one to love you no one likes you it's easy to get into the rest a good example this is where my friends tell me Knutson this is probably like eight or nine years ago he called me up on the phone I've never met him before calls me on the phone says Russell I've got this

really good idea I'm gonna build a squeeze page and then I want you to email your entire list to that squeeze page and then they're gonna join my list and then I'll sell them your product I was like dude that's the worst idea ever why would I do that you're gonna steal all my subscribers and then sell my product back to me is like yeah like no that's a bad idea and I hung up you hung up right and I was just like people come up with the dumbest things right and so uh so then

fast-forward like I was there like three months later one day out of blue Austin I get an email from Joe Vitali and then Kevin Wilkie and then boom boom boom like it's like 15 people in a row all promoting Tillman's squeeze page I'm like where are all these people like do they understand like how bad an idea this is and they're all coming this page and they all and I'm watching this process and he's getting all these like top level gurus to promote his squeeze page he's building this huge list and I remember I call

him on the phone I was like I say do what like what am I missing here and he said don't worry man he's like he's like you weren't the only one I missed it he said he said this what happened he said I called the first person and they said no I call the second person they said no call the third person they said no I called you you said no I was like I called 43 people in their own every single one of them told me no but then the 44th person was Kevin Wilkie

I told him the idea he said that's cool tell him and I'm in he said I called the 45th person I said hey Kevin's involved this you should be involved too and the guy said okay yes boom next guy said yes he said every person I called after that said yes one cool kid said he was cool and then he was in ok from that little launch he built a list of over a hundred thousand people its first year did over $750,000 in sales all from that one thing is that awesome and so for you

guys when you're think about it's like you don't have to have everyone to love you just got to get one to people like you and so that's why I like when I pick who I'm gonna serve like a Dave ask for your Tony Robbins people I'm gonna build out so if I'm picking people strategically who I think and get me into a different world a little couple years ago I wanted to get more into the network marketing where I wanted to get to know those people in those audiences and and I had a friend his

name's Tim Erway of TJ and he was the only guy I knew and and we had become friends and stuff and then he's like hey Russell do you want to do want to meet these other guys and make sure and he introduced me all these guys within like a week I was speaking of their seminars we had like oh and just opened up my entire world because one cool kid thought I was cool and brought me into this whole new universes whole nother world I'd never been in before okay so that's how you get in

fast is you're building a dream 100 list but you're looking for one or two solid relationships to come from that and then you leverage those to get more and more and just kind of in to get into it that make sense [Music]