Going Live

Hello everyone and welcome to module 3 going live in this video we're going to be going over actually launching our campaigns and finally putting some ads in the market we're going to be setting our budget our monthly budget what we're actually going to be spending for these ads we're going to be talking about our Facebook's golden mean we'll show you exactly how to launch these ads how to set up campaigns ads sets and ads how You need to structure it all um for optimal results right um how we're going to pick our audience as well

so the audience that we're actually going to be advertising to um it's a very simple setup and without further Ado let's just get into it and move over so we're going to this what we're going to cover we're going to cover the hierarchy of a successful Facebook campaign right what does it actually take what does it need right then we're going to actually Launch our campaign and actually going live something that we've probably you've probably been waiting for for quite a bit but it takes a little bit of a setup and especially if you want

to do it right takes a little bit of time to get everything right get your ads created make sure your mindsets right make sure you're ready right and then the last thing is we're going to do is checking for signs of campaign life and I want to say right now once we've done This video move over to the Daily workflow video immediately as it's a very important part with Facebook ads you want to make sure that you don't just launch them but you actually know what you need to do after okay in module uh in

module five build and uh build and retain skill and retain we're going to discuss retargeting and really just some some ninja stuff when it comes to Facebook ads but right now we're just trying to get generate leads at the Cheapest cost possible put them through high level get them into the gym sell them right so without further Ado let's get into that so where should you be at this stage of the training at this stage of the training you should have all these things ready to go a Facebook business manager with multiple ad accounts right

and one ad account with a payment method in that if you could only create one ad account because it's a very new business manager that's fine Just make sure as Facebook structured this to make sure that you're a real person so once you've spent some money on Facebook they'll you know clear more ad accounts for you so make sure you create those it's just a safety measure you want one ad account with a payment method in there not PayPal preferably bank or credit card right you want to have a Facebook fan page set up with

a picture with active content with posts in there with some likes right connected To your business manager because we're going to be advertising from that Facebook fan page right you want a compliant website or funnel preferably both with terms and privacy policy in there if you if you're just using a funnel because you have a franchise website make sure the terms and privacy policy are in there make sure they're linked on the funnel Below in the F the page right if you have access to your website make sure it's on your website Right a privacy

policy a terms and conditions make sure the pixel's on there right make sure it just comply make sure it works okay you want to have your pixel installed correctly we covered this in the last video right you want to have make sure that a custom conversion is set up so you know Facebook tracks when you actually get a new lead which is basically a person coming to the thank you page as the only way to get to the thank you Page is by signing up right you want to make sure that on every single page

of your website and funnel or just funnel if you're using a franchise website is a pixel on there I showed you how you can track that how you can check that right um and custom conversions are set up and then need to be tested okay so they need to be active on Facebook then you need to have high level properly integrated with your funnel so it needs to be properly in There it needs to look good it needs to work right you need to have tested so um basically integrating the high level Facebook form with

your funnel so whenever a person types in their info their first name last name email and phone number they sign up it goes straight to the thank you page and they get a text to their phone right and they be they're added to the FB lead nurturing campaign and the of in 30 minute if it's between 9:00 and 5:00 P.m. 9:00 a.m. and 5:00 p.m. I mean and you want to have to put your ads in face in the Facebook group for review this is very crucial part because you know we've run so many ads

we still run so many ads we know a thing or two about Facebook ads so if you're planning on launching certain ads it'd be a shame to not just show them to us they'll probably be cleared and go and ready for testing but sometimes we can just see key pointers that won't work with Facebook and the last thing you want is for all your ads to be dis disapproved as as you're going to from the start you're going to have an you're a terrible um approved to disapproved ratio and that that's how that's how Facebook

tracks you know what type of Facebook um Facebook Advertiser you are they want you to have 10 for every 10 approved ads only one disapproved ad you cannot have a lot of disapproved ads right uh you should have your Tracking system set up and your conversion pick thoroughly tested right so we covered this in all these other videos um the the tracking uh the tracking sheet in Facebook game plan you need to understand it you need to understand all the kpis all the all the terms right cost per click click through rate all that sort

of stuff and you should also have a firm understanding of our kpis and benchmarks and the tracking sheet we use this is all covered in Facebook game plan you'll see exactly what type type of numbers we hit what arep what are average student benchmarks right what are we focusing on here okay you should have watched all this week's trainings modules so if you're watching this and you haven't watched everything click pause right now watch all the modules before this and then get back to this um and you want to have completed this from start to

finish and completed all the worksheets incredibly crucial Extracting DNA pattern worksheets right making sure you understand your Market their pain points because we're going to use this for ads and also for sales right you want to have your Facebook audience angles image worksheet done so you want to have copy in there you want to have pictures ready you want to have headlines ready to go you your ads need to be created by now and you need to have had had an ad hypothesis form so what is sort of the expectation that We're going to get

that you're that you've gotten from these ads and that's what we're going to be pushing for we covered all these things in the last video so if you've watched these videos you've done all the work you're good okay so if you've done that you're ready to publish your campaign and go live so before we do that let's discuss Facebook's golden mean which is basically the way that we structure Facebook ads for optimal results in this Industry right so Facebook's golden mean is the term we use to describe the perfect balance of variation required to launch

a campaign in this industry we structure this by using one audience five add angles which is five copies five different copies five different messages which we're going to structure into adsets if you know what that means good if you don't that's fine I'll show you in a second and per add angle three to four Images per unique add angle Which is three to four ads per ad set and some images can be the same for add angle you know if you have pictures that are just great that work for a ton of different ad angles

that's fine um if not you want to have three to four per add angles so 20 images but it's fine if you have 10 or even even eight if they work with different types of add angles okay um and this is sort of what the Facebook's G and mean really looks like from a from a high level right is is Angles it's the audience the one big audience that we're going to be advertising to we're going to make sure that this is the Right audience five angles and all those angles have images in there so

15 this these are 15 images these images can be variated a little bit this is kind of what it looks on a high level but you need a pretty big budget to get this going and that's no problem as you know even if you're using one or two Ang Angles and a couple of images you're still going to find amazing results especially with the copy and especially with the workflow that we're going to show you and especially just with the Facebook training in general so without you know with that said let's hop into the daily

budget and how does this really work when we're spending money right so we recommend if you're on a low budget starting with a minimum of $600 a month which is 20 bucks a day this is Really the lowest you can get with Facebook ads so if you don't have this if you just do not have the possibility to spend this amount you can always try 10 bucks a day but I have to tell you right now that it's a very low budget and there's a chance that Facebook just doesn't have enough data and does doesn't

get there just not enough money spent on Facebook to really make something happen out of this that does not mean your ads won't convert there's Definitely a chance it's just the chance is smaller right but if you're really on a low budget and you can only spend 10 bucks a day you still you know go for it because it's better to do something than nothing okay um but if you do have $600 a month to spend on ads that's the minimum um and this is really lows you can go with Facebook ads to get enough

data because that's what we're trying to do here that we're throwing our hypothesis and our You know our scientific method in the market you know we're going to test this and see if one of our ads stick right because that ad we're going to we're going to run for a fairly long time and we're going to build building blocks on our successful ads right and the way we distribute funds is a $20 a day per add angle so for every copy you made we said you had to make five you can spend 20 bucks a

day in the beginning you can spend a lot more per add angle but this Is a good beginning for testing 20 bucks per day per copy so if you can only spend 20 bucks a day you can only use one add angle if you can spend 30 bucks a day we can we can do 15 15 so you can do two add angles so if you can only spend that much you can only run one angle at angle at a time right which is fine so don't be worried you you can still get amazing results

with this it might just take a little longer to find the right ad but it might be really fast This can be incredibly different per person as you can have you know throw your ad on the market with a 10 bucks a day budget and get $5 leads right this kind of depends but we want to make sure that it is going to work for all of you um and the way we do that is through testing testing that you know and finding that right ad that right message okay so if you want to run

all five ad angles you will need a minimum budget of 100 bucks a day right and this is kind Of Facebook's golden mean and this is sort of 100 bucks a day in this industry you're going to make a lot of money and grow your business incredibly because look look at this from this point say you get 10 leads a day with 100 bucks you get nine appointments you get six to seven show UPS right that means six to seven show UPS a day say you close 50% you're looking at you know three four members

a day right so you know 100 bucks a day is what we're going to be Growing towards you don't need to have that budget already if you do by all means start with 100 bucks a day immediately get a great launch if you don't that's fine we're going to build our business till we get to that point um so if you can spend 1,000 bucks a month on ads you can run two d uh two ad angles Max right you can you know try it with even more uh you know variation 10 bucks a day

per ad set that's fine and you might actually find some success With this but I would recommend just starting with what we show you but you can also try that and once you start making more money you can run more ad angles or increase the budget on your already live ads right so once you know members are rolling in once you have a bigger budget you can increase um ad set on the already successfully run ads or you can try new new adset and just find more successful ads to run right we'll show You this

in further videos and how you can you know scale we call horizontal scaling okay so launching your campaign and going live so you need to have created your ad templates five angles three to four Images each and the first step is to open up the following action items is fa the Facebook audience angles image worksheet which is where your ads are actually at and the Google drive folder or your PC folder where all your ad images are at and now without further Ado let's launch some ads Okay so I've got this right here and first

of all you're going to want to go to your audience angles images sheet okay and if you only have 20 bucks a day or 30 bucks a day you're going to want to pick two of your favorite ads two of your ads that you believe will work the best okay so if you have five here and you can only run 20 bucks a day you're going to have to pick one ad you know you're going to have to make a decision here if You you know you're not sure let us know which ads you're planning

to run and what's a choice you know you can send us you know a link to your to your ads and we'll choose with you okay so just for um just for example purposes I'm going to be picking up this ad and this ad okay all right and I've also made a Google drive folder with ADD images guys the some of these images might really work well some of them might won't this Is just for example purposes I just got a couple of images from the internet just so I can do this with you guys

okay if you're not sure what add images to use go to the uh add hypothesis video we're giv you we've given you a sheet with a bunch of example images that you can use um and you can always drop it down in the Facebook group and let us review it okay so you want to make sure that you have your ads and you want to make sure that your Funnel is ready like actually ready a privacy policy in there terms if you don't if you don't have a website or don't have control of the website

you want to make sure the pixel's in there you want to make sure that this is converting that this looks nice with high level that it actually works when people oped in you want to make sure you filled everything out right your address a testimonial your logo here right and you want to make sure that your thank You is also working okay because and make sure that that's correct so let's get let's launch M so you're going to go to business manager the Facebook business manager and you're going to go to your ad account that

actually has a payment method installed as that's what we're going to be using for ads you want to make sure your page is connected to it as well okay so jump into your ad account and you should enter the ads manager that looks something close to This okay so let's create a campaign you're going to press the green button right here in the top left might be a little different when you're watching this video but should have the same same you know feel to it and we're going to go to conversion campaigns and I've we're

getting a lot of questions like why not traffic why not engagement it's because what we're trying to do here is get leads and leads is a conversion right like all these other things they Do not focus on the main thing like traffic gets clicks but we don't want clicks we want people to actually sign up the only two that we'll be using to actually generate leads from now on is lead generation and conversions okay lead generation will show you in another video how to run it's using Facebook forms but for a funnel conversions as that's

what Facebook will optimize for once it has once it gets some leads it'll know exactly what to do next to Get more people to sign up right some of you might have been experiencing brand aware Wess and reach and traffic and store traffic guys Facebook is very specific so whatever your campaign focus is that is what the optimize full and reach is nice like show ads to as many people as possible but I'd rather have I'd rather show ads to 10 people and have 10 10 people sign up then show to a thousand people and

have one sign up right first of all it's going to cost as Well it's going to cost a lot but it just doesn't focus on what we actually trying to do here which is getting leads right and lead generation is you know way for the way to do for Facebook it might get cheaper leads but the the quality is usually less right because it's just it's just a very convenient step and it's for very lazy people to just like click info done a funnel adds a little step of um a little action step that they

have to Take to actually make this happen and that's why conversions are so great so if you have a funnel setup and you follow the videos right we're going to press conversions and that's what you're going to press for the future okay as that's our focus our focus is conversions you're going to want to turn off campaign budget optimization and I might get a lot of stu stuff over thrown at me for this like no we use campaign optim budget optimization look we know How to run this with adsets and we know how to run

this with the classic way to for Facebook ads we are currently testing campaign optimization so once we found sort of the golden mean with that once we found the way the you know the perfect way to run those we'll drop that in the program but right now you're still going to find amazing success with you know adsets and you know the old way for Facebook as campaign optim budget optimization is something very new and Once it's really set once we know it works then we'll then we'll show you how to use that but right now

we're still just going to use the classic way as it still works we still run it we still run the classic way for our own ads and we still for all our clients who are finding amazing success still run the classic way as well okay so you're going to call this something that is actually um that actually means something you know that's actually connected to your Campaign so we're going to run a free trial so that's what you're going to call it you're going to call it free 10 day if you're going to you know

maybe test different types of days you're just going to make specify a day free 10day trial free 10day trial that's what you're going to call it conversions as conversion campaign as we need to make sure that it's you know that we know that that it's a conversion Campaign you want to do the conversion Auto right and then you want to add oh and then you want to add call traffic as we're not we're not running this to an audience that that knows us like we're not uploading list we'll show you how to do that in

other videos as well but we're running this to co traffic like these people probably will never have heard of you some of them Might but it's uh mainly called traffic so free 10day trial conversions Auto traffic you can add a couple of more things there you can add a date if you want that's up to you just so you can you know you know what it is and understand that and this let me explain campaigns for a second campaigns is where all of our ad sets are all of our copies all of our ads will

be in campaign is just the the folder for our ads to keep everything nice and Organized okay so we're going to press continue as we have the campaign done all right so now we're going to create our first adset so if you're if you have multiple if you have a m if you have a big budget and you can run multiple adsets as an adset which is basically you know that that includes the audience um placement so where we're actually showing our ads to daily budget um you know conversion window that's what an adet includes

and we're going to Structure our ads um adsets we're going to structure one adset which is uh the way we do it is one adset is one copy and three images right so one adset is one copy one one add angle and then the ad will use three images and that's how we're going to structure adset so if you can run three adsets we you can spend 60 bucks a day right um then uh we're going to yeah then you just want to follow this process over and over again until you've done that right um

and we're Actually the way this works and this is a very very uh nice way we do this is we you know pick one ad one ad set and we pick three ads but we're actually going to split this we're actually going to split this copy up between two adsets as we're going to be um you know these adsets they take care of the audience and we're going to be splitting that audience up so we're not going to change anything with the ads the headline or Anything we're only going to change the audience for two

of them so I'll show you if you're if it doesn't really make sense I'll show I'll just follow follow through it so um adset name is you're just going to call this something and the way I like to do it is just something that is something that is unique to the ad itself so something like this um you know something that's just unique so you can really so you know what ad you're running um so I just Like to do something like this something like this so you can you know make it a little shorter

right um then what I us to like to add is uh usually placements so we're going to be using mobile phones only as you know the way to schedule appointments and the way we do lead n process is mobile only like we don't want people you can test this in the future but we don't want people to sign up on a computer and then them have to go to their phone The way as we've discussed the convenience factor is a massive thing especially nowadays so we want to make it as easy possible we want them

to sign up through the phone right because then the second that they sign up they get an immediate message because we know they're on their phone like we 100 100% sure that they're on their phone because they just signed up on their phone so I just like to always add what device we're running to so I just like to say Mobile only or mobile then usually the age we're running to um so I'll show you how to set all this up in a second but what we found mostly for a lot of fitness and this

is completely up to your business and up to your demographic um you know 25 24 to 55 is what we found works really well um and then you want to usually add genda so we're going to we're going to do gender specific per adset so I'll show you how to follow through this in a second so if you're Not if it doesn't make sense that's fine um so one adset so one add angle we're going to be running two adsets for that and the difference between adsets is nothing thing but the but the gender so

this one is just male one I'll show you how to set it up for female in a second if you only do female or if you only do male then um you can just skip that step just do mail and just spend 20 bucks a day on this but we're going to spend 10 bucks a day per adet per gender um if That makes sense I'll show you how to set it up in a second okay so meil and then uh usually I like to do radius so audience radius of your location um let's just

do five plus I'll show you how to set this all up a second and you can change this is doesn't need to be identical at all this just for example purposes and I'll show you how to set all this up right um and usually where we're showing those ads to so we're just going to do Facebook Newsfeed and you know I know that Instagram and stuff like that is also possible but we do not want to add and this is just a nice thing to keep in mind is whenever you're running adsets and whenever you're

picking placements right which is basically what Facebook would actually run the ads to because Facebook owns a lot of companies and a lot of and they have a lot of ways to show ads a lot of people will add Facebook um Instagram to their you know Placements but we do want not we do not want to do that because if we add Newsfeed and Instagram to it we'll never know which one you know which one actually converts better so whenever you're doing Instagram Newsfeed you just want to make that a separate adset without Facebook in

there so this is usually the way I like to structure an adset you know what ad it is you know what it's running to so you know you know that having things actually dive Into adsets what type of data you're getting so this is incredibly POS um important this is incredibly important the conversion you need to set up the conversion that we just set up okay so our custom conversion um which is the clickfunnels lead and that should be if it's not a problem so if it's not in there that's probably because your pixel isn't

connected to your ad account so the way you want to do this is you Want to let me just drag this over is you're going to want to go to business manager again probably open up open it up in a different tab all right we're going to go to business settings we're going to go to data sources pixels I'll Pi I'll pixel right here okay so it has an ad account connected to that we're going to open it up in Events manager just to make sure that the custom version and stuff like that is set

up all right so the pixel's active it's receiving data that's nice custom conversions active two click funnels lead it's all there all right and yeah all right so all right then we want to make sure as for you guys it'll probably you'll probably find it um as these are let me just try to type It in all right all right so if that happens to you um if this happens and you can't find your custom conversion which the clickfunnels lead you're going to go to business settings right here business settings data sources custom conversions find

your custom conversion add an asset press the add account that we're using all right and there you go so right now we should go back here might take a Refresh which is fine so just going to do that and find the clickfunnels lead all right just took a quick refresh so if that happens you know what to do very simple go to business settings right go to business settings data sources your picture should be set up right custom conversions should be down here connected assets should be the out account account okay so let set up

Clickfunnels lead is right there okay so I'll just show you what it would look like for you guys click funnels lead that's why we call it something that Facebook doesn't actually have itself as you know it's very unorganized if you don't know you know if we call it a lead as well Facebook has versions set up for leads as well so that should all be set up it should definitely have a green button there um and now what it does is it will optimize for actual Clickfunnels leads which is what we're focusing on here is

actually people going to the thank you page which is signing up right and that's what it will optimize for so we're going to create a new audience very important um but very easy to follow so we're going to mess around with this in further videos look like audiences custom audiences but right now we're targeting CT traffic so people in the vicinity you know target audience For your business so the first thing you're going to want to select is people who live in this location okay um I have the ne right now but we're going to

go as for example purpos this you're going to want to add I'm just going to drag this over just find a dummy find a dummy business so the way that you want to structure this is you're going to want to get your specific address so your specific Business address as that's what we'll be targeting towards okay so you do not want to enter your city your specific business address okay so I've just got a London specific address which is should be um you just need to usually just add the address in there um maybe find

let find Facebook there we go so 148 bucker Street London England United Kingdom you want to make sure people who live in this location you don't you do not want Especially if you live in a city you don't want you do not want to Target tourists or anything like that so the first thing we're going to set is radius and this is really up to you depending on you you know your you know your business the best you know your Market the best so the way to the way to um what radius is is really

just it pinpoints your specific location and then it will Target a you know a 5 m radius around Your specific location or a 10 m radius or a 30 m radius right so the way to figure this out and if you just want a generalized radius what we usually found works the best is anywhere between five is anywhere around five miles right um but this is really up to you as if you live in a very dense City like Brooklyn or um Chicago you know something like that 5 miles might be absurd because it might

take an hour to move 5 miles then you obviously want to do a very low mile Radius but if you live in a suburbs type of area and you know for for a fact that a lot of your clients live outside of a 10 m radius from you then you want to set that up so you know I'm just going to do for example because I know London myself and I know that 5 m radius is really as high as high as you can go go with this so you want to press the number in

here and then press enter okay so I know 5 m radius and probably a Four Mile Because this is a city but if you for example I'm just going to drag over and this is England but it is you know pretty pretty similar to any country say I live for example in Brackley right very very open PLS very suburb and I know for a fact that I have clients from Buckingham Winslow Bicester Banbury right right to sester you want to add the radius that it covers all these places and that might be a 15 M

radius so this is up to you so the way you do This is you look at your clients right now look at them and look at 90% of them look at the you know look at um look at their radius so where do most of your clients live do they live between a 5 m radius do they live between a 10 m radius because if 99% or 90% of your clients live between a 10 mile radius of your business it's pretty safe to put it a 10 if 99% of your clients or 90% of your

clients live in and between a thre mile radius it's pretty safe to put it At 3 Mile okay and this is up to you you guys know your business best what works what is what have you seen with clients what is really too far right as a lot of you might have experienced with marketing agencies and they always get this wrong as this is something that is so specific to your location this is something I cannot teach you this you you have to figure out for yourself okay so I'm just going to do my location

for my so it'll cut Target 4 miles so I I'll Catch the city of London in there and this would probably be if it if I'd actually have a business in London this would have probably be pretty good you know this is because I know this is a city um but it is pretty dense so four miles it isn't as dense as New York and stuff like that so if you do New York I know for a fact like we did marketing for someone in New York and 2 miles was really enough for him and

the way that we also want to look at this is as you Probably saw this change which is potential reach so face will actually see how many people they can how many people they can fairly reach you know using this radius so if you live in a city and two miles already covers a million people you know there more than enough people then I would recommend the closer the better because that adds a convenience factor so if you if you have a two mile radius and you already cover a million people use that audience a

Million people is more than enough to grow your business to a million dollars a year right but if you live in a subb Ty area and say you do three or four mile radius and you only cover 30,000 people right I would recommend upping that a bit I recommend putting that to 10 if you know that 10 will work right because we're trying to Cal as many people here and not only you know um not only make them you know the the Right audience but we you know we want to make Sure that we get

everything everyone possible so this is where you can look at that reach you want to make sure that it's as you want to make sure that it's you know above 70 80,000 okay if you really don't if there really isn't a possibility to get any any uh you know above 70,000 or you know you just live in a town 30,000 people that's the max that's fine too um we've even seen you know I've seen people grow their business to 20 30 Members a month with a with a with a city of 10,000 people okay um

so the next thing you want to do is age so I said for example here um and this see I did four miles here and this says five so you just want to change that right the name um so I did for example 24 to 55 this is just what I found that most for most of uh of you guys is probably the best age range but this is up to you this is completely up to you and as you can see the audience already went down a Bit as you know we're making it even

more specific so if you look at your 90% of your clients or 99% of your clients what age ranges are there between you know so if it's 25 to 60 you just want to give Facebook a little little bit of leadway so if it's 25 that's really the minimum age because maybe it's expensive right you want to add it to 24 but maybe it's 20 because you know your membership isn't that expensive maybe it's 30 40 bucks um a month then and you know that You have a lot of younger people in there then you

want to just do 19 right but for a lot of you people you're probably charging a little bit more and you probably know that 19y olds can't afford you and you know you just want to Target people that actually have a job and actually have money coming in and that's usually 25 24 something like that and if you do very very rough workouts and you know that 55 is really Max you want to just add it to 55 okay Or 56 just to you know kind of put them all in together because sometimes you know

if if you if you if your audience is you know your key demographic is 20 25 to 55 then do 24 to 56 this is a little Facebook trick okay and then you want to add that to your adset name okay so everyone we're going to because we're going to be doing we're going to be changing this per adet is we're going to change the genda because we want to make sure that if we're running a specific Type of AD we don't want because we're we're looking to collect data so we're going to collect we're

going to spread this ad out between genders so we're going to spend $20 a day on this ad angle we're going to use two ad sets of 10 bucks a day and the only difference between the adsets is the gender as we want to make sure that because sometimes copies work better for gender for for different Genders that's just a fact and we want to make sure that we test that okay so um for example purpos as we're going to do doing this again I'm just going to do men if you have a gender only

specific jib you know men or women then just pick women and then you need to then you can skip that step of you know splitting it between genders and you can just spend spend 20 bucks a day on this adset okay um but for most of you it'll probably be General so we're going to do General so You want to pick men and you want to your radius is nice see and as you can see the audience has already audience has already almost been cut um has been cut in half right it's 40% of what

it was because we're you know trying to get a demographic here we're trying to show the ads to the right people language um this depending on you know where you live but for most of you just Connect English all okay already see you can see that it uh cut down 100,000 people and by the way estimated daily results is something that Facebook just tells you so just so it pushes you to spend money you're not going to get 10 10 conversions a day with a 20 bucks budget that that'd be $2 leads right won't happen

but it's just in Facebook sort of um a way to get get you to get you to buy really so detail demographic and this is something I've been hearing a lot about you can definitely um detail demographic is a Lot of people not because it's a fancy way it's the be it's it's like it's a a fancy way to use Facebook ads um so for our industry we're targeting business owners who own gyms right it's a very detail demographic and we actually use this a lot but for most of you for most of you you

do not want to touch this we'll show you um you know in our ninja in your in our ninja Facebook ads video in module 5 will show you how to use this but right now we're just trying to Find we're just trying to collect data here and if you have you know a boxing Studio or a gym or you know a group class training Studio or a sports club you don't need to touch this as there's no you know we're looking for people between 24 and 56 who speak English and who want to lose weight

who want to get healthy right like our audience our our copy will do the audience targeting for us as it will speak to the people who are actually right clients you do not Want to mess with this but what a lot of people do is they add a million different things that they you know think um they W In Their audience like oh their interest is losing weight right and stuff like that and their interest this nine round because that's my business right stuff like that you do not want to do that you just want

to keep it broad we've tested this dozens of times with hundreds of clients okay and we've always come back to the same Result when you're starting with ads and you just trying to get leads and appointments do not touch the detail targeting okay if you have a very specific business with a very specific detail that you need very specific I'm not talking about you know he enjoys working out talking about something super specific then let us know and we'll we'll discuss it with you but right now you just do not want to tou it test

touch it um expand detail targeting Criteria and make increase conversion to load cost you can keep that on connections you just do not want to touch that and we're not looking for connections this called traffic only right okay and now we're going to addit placements very important you want to turn desktop off as we're trying to get people to text right we're trying to get people um first of all you just you're going to get cheap leads most people don't sign up to a free trial on a Desktop it's just a fact we've tested this

and mobile we're trying to book appointments on the texting platform anyway right through mobile so it would be absurd if we try to show these ads to people on desktop as well if we just have to move them to Mobile so we like to keep everything on one platform on one device it's going to massively increase your appointment rate right so that's what we're going to test so we're going to turn off Messenger we're going To turn off Instagram we're going to turn on Audience Network Instagram ads work really well as well but we don't

want to put that into one ad set as we'll never know which which uh platform actually worked better like if we're going to do Instagram we're going to do Instagram only we're going to turn Facebook off and for some of you yes Facebook owns Instagram too okay so we're going to turn off Facebook video feeds and we're just going to keep it on Turn off all this all these things as we're really only targeting to one specific thing which is the Facebook news feed this is just the best way the 100% best way to Target

people on Facebook it's the best way to con get cheap leads it's the best way to convert people like all these other options you know I'm sure they are great for other companies but we're just trying to get especially because we don't have a massive budget like if you have a th000 Bucks to spend a day then yes you can turn everything on and just see see what works the best but we're just trying to make sure that we spend our money on the right platforms that we know that work the best and that's Facebook

Newsfeed they're just scrolling right where most of you will see your ads and where most of you will click your ads Okay so that's what we're going to pick we're going to pick mobile devices platforms Facebook only Facebook Newsfeed and have Everything else turned off this is just ways for what what's Facebook telling you is right here like you need to add all these things you can just remove that because the way you have to look at it from Facebook standpoint the more platforms you use the quicker they can spend their money right because if

I add Instagram here right the audience goes to a million immediately right and Facebook will have find way more ways to spend your money as fast as possible as You know there a lot of people to reach your ads to but we're not trying to do that we're trying to make sure that we reach the ads to the right people and that we get leads at a cheap cost okay so just from the top up they should all be set up and it should all be uh congruent with what you have down here click font's

lead should be green saved audience you should have you know put in your loow your specific location with the radius that that fits your business Okay age that fit your business pick men for now we're going to go to women in a second if you only do one gender just pick you know just your one gender and you'll have to skip the next step I'll be watching I'll be doing right detail targeting leave that alone edit placements mobile Facebook Facebook newsfeeds all right all mobile devices conversions trying to go for conversions here optimization for add

delivery cost control optional do not touch that Something that just it just does doesn't really work that well you don't have to touch that okay you can remove this daily budget 10 a day if you can spend 20 or you can spend 30 if you can spend 30 then um you can do 15 right but if you can I'm just going to use for example 20day you're going to do this one 10 as we're going to be making a similar ad set to this and changing just the women All right button changing just the dinner

so then we actually be then we spending 20 bucks a day on this ad um but we're just splitting it just so we get the right data you want to make make sure that this is one day click conversion window one day click daily budget 10 run my ad set continuously starting today you can uh yeah don't set a start and end date very bad thing even if you have a start and end date you can just do that manually because Facebook Will definitely judge your ads upon that they'll see that and they'll it won't

convert as well okay ad scheduling run ads at all times you can um yeah run run ads at all times that just works the best because Facebook will find the best times to show your ads it'll do that itself you don't want to do that for them because you want to let Facebook you know get as give as much options and much power as possible as that's what's going to get you lot lot of conversions So one day click $10 budget conversions okay now let's move to the ad level this should all be set up

should all be nice and ready to go your audience should be good enough right and you have to think of what if your audience is like very small because very small say it's like 50,000 or 30 or 40 that's fine because it's probably going to double once we've made the second adet that looks like this but added women okay because if I do all here you'll probably see it Doubled right there so don't worry about that okay so let's move over to the adet level you're going to press continue all right now we're in the

ad level and this is where we actually you know put our ads in and also the creative for the images okay so the first thing you're going to want to do is you're just going to want to you know make this some something general um this is really up to you guys as this is just for the ads ad name level um and we Won't really be using this name so I would recommend just doing something like you know just using a small piece of copy that is unique to this ad copy right and just

do that copy that in there and then the first picture that we'll be using and you're going to change this per picture so you know something like group photo something like that all right so you're going to want to show that the identity is your actual Facebook fan page that is connected to your business okay so you just want to make sure that that's connected add Instagram placement we're not running added uh Instagrams to that and we're going to want it to select single image or video so if you have a nice video um that

isn't uh the same video to this you don't want to run a video ad and then have the same video on the page um definitely needs to be different but if you have two videos and they're nice and They high productive just let us just send us that video um and we'll review it and make sure you know because video ads can work really well we'll discuss that further um video ads in further videos um but right now we're just going to do images you'll have a ton of you'll find a ton of results with

that but if you have a nice image um a nice video yeah you can also do video right now I'm just going to do image okay so all right um the next thing we're Going to do as we're going to be doing this three times we're going to have three three ads for per ads set per the adset level right which is three which is the same copy same headline three different images so you're going to want to copy your add angle copy that in the primary text okay and you just want to make sure

it looks nice and it it's formatted correctly so right here as you can see this is um a little We don't want that all connected as you can see right here this is sort of the ad that I'll be running as an example you can do you know two times links just to make sure that people don't miss it and make sure that's a there's a gap between them so this is the ad that I'll be running okay so if you're going to multiple ads you just want to follow this these steps multiple times okay

so the next thing we're going to be doing is we're going To add our headline so just going to pick our headline okay so there we go headlines there you know this is just um whatever you've put in here okay we don't want to add any variation to this and you can add a description only if mobile doesn't you know include that but you can just add it um just so you don't have to do it again whenever you're testing desktop for instance okay so you just want to add that okay the next thing is

website URL and you want to Make sure that this website URL is the same as the the one you're linking right here you don't want to have a couple different links everywhere um Facebook doesn't like that Facebook wants to have one objective one link that we're we're directing audiences to okay so we're going to pick our trial link so to the main page to the optin right where people will actually fill in their information so because this is what people will be Clicking um what people will be directed to when they click on the ad

right then the next thing is you can which is the button the call action button so two uh three work really uh two work really well you can do sign up or you can also do download um I would recommend just starting with sign up but you can also do download we found both work really well as download is just something like oh yeah i' like I'd love to download a free pass it's Not really downloading in the first place um so you can just do sign up if you want but this is um yeah

this is something you can test down the road right um so I'm just going to do sign up for now so uh yeah um offline events we don't really need that we don't really need that setup you need need to make sure that your conversion tracking is Facebook pixel okay um you want to make sure this looks good make sure you read it over make sure that it's just um Formatted properly okay um and then next thing we're going to do is we're going to add our actual creative and you're just going to want to

add one image okay so I'm just going to drag this over right now um but just to show you we're going to press add add media and we're going to press add image so I'm just going to do that on the other screen right now add image all right right and then it looks Something like this once you've done that okay so you've added the uh you've you know pressed that now we're going to upload our image so you're going to go to your images folder and we're going to pick the first image that's that

works with your business so we're going to press download if you have it on your PC then just I'll show you what what to do okay and we're going to go to our ads manager and you should be able to I'm actually Just going to be doing the Saveway the way Saveway is just press upload image I'm just going to do that on this of the screen because probably open up my PC um so you're just going to press upload image you're going to find the picture that we um you're going to find the picture

that we just downloaded so for me just one second I'm just going to drag that over to my Desktop all right upload image press that image I've done that now it looks something like this so it's uploading right now it's uploading right now okay and there we go so that's connected and you're just going to want to press continue and this is the first image and we'll be doing this step a couple of times so um you want to make sure that It's cropped correctly so we're going to press crop image and you want to

make sure it looks nice and it looks good so um you can do Square which is you know is a recommended but you can also do original this kind of depends on how the picture looks um so if it doesn't look good if it just doesn't look nice on uh Square just do original we are square works well because we're doing phone right so Square works pretty well but I would for this type of image I would Just do original um as the height is the same sometimes when you do or um when you do

horizontal looks something like this we want to make sure that the height is nice um and it's the same as a square see so for this one I would just choose original so all the people are in there and you're just going to want to press save okay so now we'll actually see what this ad will look like you know live so NFC deos.com free VIP 7-Day pass London Right news feed there copy there this is what it will look like Mobile on the mobile Newsfeed if you're using multiple placements you'll be able to check

for all different ones the way you can check this what it would actually look like in you know know an actual Newsfeed is very simple um once we've launched it you're just going to go to this button and then you can actually look at the the example on Facebook itself right on your Facebook account I'll show you that in a Second okay so um yeah this all looks good um and this should all be just fine we've added the picture this should all be there um you can add you know a couple more spe spe

specification to the asset name all right um and yeah we should be ready to launch our first ad and adset this is all run correct yeah this looks all good um you can refresh preview if you want for one more time just to make sure that It looks nice looks good there we go okay so we're going to press confirm and there we go we've made our campaign it's publishing right now the free trial conversions Auto call traffic adsets is right there the ad is in review right if you don't want to run your ads

immediately um and you want to wait for a second until you've watched different videos or you've asked questions or you've hopped on an extra coaching call just turn off The campaign right here the left button just make that um slide it to the gray one um because then it will still review the ads and make sure that they're ready for launch and once you're actually ready you're just going to turn them on and they'll be um they'll launch immediately okay so this is the adset and we know it's the male adset so right now because

we want three images for this one adset we're just going to press duplicate Right here duplicate original campaign all right because now what it will do it won't do anything to the adset is it will just add an extra add variation to this so you're going to want to change this again and we're going to go for another picture which is this one um I'm just going to use that one just so I can you know and by the way the you know group folders always work really well so if you have time use them

all right so I'm just going to Instructor or um you know trainer something that's just that's that's that's um you know to the uh specific to the image um existing engagement won't be duplicated so sometimes you can do this while ads are running and they already have likes you know the engagement won't be duplicated just so you know that um but it's not really relevant to us right now now so you're not going to want to touch anything on this nothing you don't want To change anything except for the image so you just going to

press clear images and you're going to add a new image so I'm just going to drag it over and I'm going to add a new image all right it's uploading press continue There we go now we're going to press crop image and yeah you can use a square but for this one I would just use original yeah so what it does it does Make the picture smaller um so this picture might not be the best option for you um but you can do this as well so something squ square but it you know this the

square isn't really nice because it just doesn't really add everyone um so for this one I would just do original but this picture wouldn't probably wouldn't be the best anyway but you can obviously test this as we're going to be testing multiple integers and there's no reason why this wouldn't Work as well because I can't you know assume that this won't work I can just say the image might not be the best option for this um but this this image on original would be still be able to work like without a doubt so we've changed

the ad ad name so we know um that's a different picture and then we're just going to press publish again the only thing we changed is the image so ad set um calculates spend so sometimes ads will say you know budget 1010 so don't don't think oh it's going to be spending 20 now no always look at the adset level when it comes to spending money okay and these are all the terms that we discussed in different videos right um and we'll show you the best way to set up tracking for this as well well

on the next video so and this is where you'll be seeing cost per result which is cost per click from as lead you'll see your lead cost so now we're going to add our last Image and I would recommend as we are splitting this between different um yeah different genders I would recommend if you're you know running it to men and women I would recommend a picture with a man man and a women in a woman in there so something only only with men in there probably won't convert really well with women so I wouldn't

use this picture but this is just for example purposes if you want if you want um you know to know what pictures you Should probably use let us review them okay so we're going to change the picture again we're going to clear images we're going to press add image okay um I'm just going to download the last picture something like this this one looks nice just going to drag that over to my desktop I'm going to do that on the other screen it's very simple add image upload images find the Picture all right continue There

we go so this looks really nice with square so we're probably just going to use the square as you can see this looks nice it has all the people in there you can change it a little bit just so it has all the people in there looks nice right cuz original you know you can also do original um this is up to you both would probably work for this so this is What the original would look like and this why we have the preview right which is nice um but I would for this one definitely

use the square because it looks great with square and then we're just going to press publish again all right now so now now the way to check this the way to check this with face Facebook um like how it would look is because you need to actually have publish them to check this so the way to check this is very simple you can do This with Facebook post with comments and that would look something like this right so that would look something like this but this this isn't really a true representation of your ad the

way it will look but it's nice to just look at this anyway just on your desktop right this is what it would look like um probably as well as uh you know this is what it would look like a little bit on your page on your phone as well um but just make sure that you know it looks Nice and the pages you know the ad is properly translated on Facebook the way to actually check this is the way it will look for like actual people like actual your actual Market is this Facebook uh mobile

Newsfeed you can now open the Facebook app on your smartphone and refresh Newsfeed to preview preview your ad and the the actual post that will be um sent towards you know your actual market and Prospects will now be on your own personal Facebook account on Your phone so just go to your newsfeed um and refresh until you find that out and make sure it looks good make sure that you also press the button make sure that it actually redirects to your funnel and make sure that the funnel looks nice and it's properly integrated with um

you know with the for for the phone as well okay so I'm checking that right now on my own phone and yeah there we go looks nice looks good it works okay Awesome so now we've made the adset for the men only so this is what it should look like um by the way before I forget you want to make sure change this as well change the name group photo in gy something like that it's up to you really press publish on that again so now you'll see that the ads are in review so Facebook

is reviewing the ads make sure that they're compliant with Facebook's terms and Facebook's uh Book of law really we covered that you want to make sure that you uh you know you go over the Facebook uh checklist that we covered in I think setting foundations all right so now we've got one for men and now what we're going to do because we're spending 10 bucks a day now what we're going to do is we're going to duplicate original campaign we're going to duplicate the ad set and the only thing we're going to Change is first

of all change this to female and change women right here other than that we do not change a single thing as if we change a single thing on this we won't actually know you know for what because you know it we won't actually know what caused you know the ad to perform better so now we have the same three ads for female and for men all right you should have two adets here so 20 bucks a Day and there you go six ads for the two ad sets so if you can spend 40 bucks a

day or you can spend 30 I would recommend just doing 15 here 15 there or what you can do is you can you know use if you if you can spend 30 bucks a day you can add a completely new ads set for 10 bucks a day use a completely different copy right um and then just then just Target it to women and men just kind of just an added benefit or what you can do is do this exam exact Same structure um but for instead of for 20 bucks a day you can do 10

bucks a day and do five bucks per adset so five bucks per gender that's what you can do if you can spend 30 if you you can spend 25 bucks a day um you can do the same you can add a new adset spend for five bucks a day or you can just add a couple of extra funds to the budgets right here okay so if you can do 40 bucks a day which is basically just two real adsets pick the next Adset pick the next adset do that do the same process that I just

showed you for that so two new adsets two new adsets right both 10 bucks a day get get the different ad angle in here right this add angle for example follow the entire process I just showed you add the images make sure they're compliant and that they they make sense with the ad the ad angle right and make sure that you so if you're doing do if you're spending 40 Bucks a day you should have four adsets in it okay so now it's reviewing and we just want to make sure that all of this so

right now I have it off so doesn't actually show it to people when Once the ads are um once the ads are uh active like once they've been approved by Facebook um because you know we're actually not advertising a real business here um but if you want to advertise straight away after this video just keep the campaign on all right um So the next thing you want to do you want to make sure that you know you just want to make sure that everything works so I would always just I what I always do when

you when you're launching ads just kind of check all these ads you know with um the Facebook mobile news feed and just play play like a dummy um play like a like just a role play so just start from the ad level show that to your phone click the AD Sign up through the offer and just make sure Everything works um make sure you go to business settings as well and you go to um data sources custom conversions and you can uh or you actually go to pixels open that in events manager and make sure

that it's just make sure that just everything is working and that once people like actual real prospects are seeing this that it's just the process is correct um yes so make sure the clickfunnels Lead is active so what you can do is you can just do this and just go to like the ending link make sure that it's active make sure that Facebook tracked it okay um other than that ads manager is where you'll go daily will show you what to do daily workflow right and this is where your ads will be okay um some

of you might have already done this in the past some of you this is very new okay um right now we're going to be spending 20 bucks a day And they're ready to roll okay so let's get back into the PowerPoint oh I just opened up something wasn't supposed to open up all right let's get back into the PowerPoint yeah I can close that all right so all right so we've launched our ads we've put on in our we've put in our copy we've made the variations so what do we do now right Like you

should have followed the steps in this video and you should have your ads being reviewed at this very moment right so check to confirm your Facebook pixel so make sure the conversion objective is green right which I showed you the click funnel lead and not red because if it's red you must select the correct P pixel from the list which is the clickfunnels lead pixel and once you've done this save your changes and the adsets will be uploaded to optimize For correct conversion objective you want to make sure that that conversion is the clickfunnels lead

which is the custom conversion which we set up as Facebook will optimize for that objective which is our Focus as well you don't want Facebook to optimize for clicks or any other crap we wanted to have the click funnels lead and this step is vital because without the right object face conversion objective Facebook's algorithm has no idea what It's optimizing for and the campaigns will be significantly low performing and they probably won't perform at all the conversion and the pixels is such an important factor of Facebook Okay so the next and last thing you'll be

doing is checking for signs of campaign live and you want to make sure that you follow this process okay so now your Facebook ad should be published and this may take some time so jump into your Facebook uh ads manager Account to check on the status of the upload process so you'll see right now they still in review this this contain take 30 minutes and this can take 24 hours if it's 30 minutes it's usually a bot reviewing it but be probably if you're launching your ad for the first time it will probably be an

actual person so make sure your ads are compliant with the rules very important okay um and by the way something I forgot to Mention I'll just do that right now we're testing this ad and as you can see audience ideas so what you want to do and this is how we know what we're running and this is how we know what will work say um I know I'm using a different audience but say this is the audience we're testing you're just going to want to add that to the testing instead of the ideas as we're

actually putting this in live market right now so audience size let's just say was a Million something like that and audience results we don't know yet same for the ad if you're using multiple ads just use do this multiple times but we're we're actually testing this ad right now right so what you want to do is you just want to copy this and put it over to testing right and remove it from ideas as these are just ideas and these are leftover copies that we might use in the future but right now we're testing this

So put it in the testing section if we find out it works you can add it to proven if we find out it fails you can add it to failed okay all right let's get back into the PowerPoint so um yeah so just wait until the ads are approved and they're not actually be running so once it's launched and the ads are active which means Facebook has approved the ad keep watching until you start to see some campaign live which is like which is things like Impressions Clicks money being spent Etc right leads stuff like

that and this is um we'll show you a better way to track all of this um in the next video but performance or performance and clicks works really well as well and just make sure Impressions is just eyeballs looking on your ads like you'll know there's some campaign life when these start to have numbers okay so once you uh you can see some campaign Live it's time to leave your ad VAR running for a minimum I mean a minimum guys and this is so important of 4 days do not and I repeat do not touch

your ads or change anything before the 4 days are over this is a minimum time that Facebook needs to find the right ad find the right optimization okay we can check back every uh we can check back every once every 24 hours but that's just for data right we can only collect data so every 24 hours see what see what's going On but we must not change anything do not don't touch a single thing in your campaigns until the 4 days are over so 4 days from now four days from your ads being active because

anything you do or change will infect the initial conditions and spoil the entire experiment as Facebook ads are exp on experiment so hands off because a lot of you if Facebook ads are new for you a lot of you will you know they you'll probably what you do not Want to do is start refreshing your ads every 20 minutes see how it's running no you look at it once a day in one day once a day only okay you do not want to look at your ads constantly see if see if it's performing converting refreshing

staying on that because what it'll do it'll make you nervous it'll make you scared and you're going to change things around even though you even if you have no idea if that's the correct thing to change around like we need to have four Days of untouched campaign optimization by Facebook you can watch but you cannot touch and that's I just when I just said that out loud that's probably uh you know it's a very wrong way to put it but it's it's it's for so do not touch it for 4 days okay very important 4

days of Facebook just collecting data you collecting data you can use the sheet collect data but do not touch anything don't turn any ads off don't add any extra images don't up the budget for Days okay after that you can start iterating all right that was this video your ad should be launched you should know what what to do move over to the next video so you know the daily workflow um and you know how we can keep these running for you know 365 days of the year all right other than that make sure everything

is working correctly make sure you've tested and tested and tested everything a million times and I'll see you in the next video Goodbye