the Amazon algorithm is changing and the strategies that worked a few years ago is quickly becoming ineffective and if you keep following the same old strategies and you'll just waste your time and money so in this video I'll show you exactly what the new Amazon algorithm changes are and how you can take advantage of it so you can make more money so if you're new to the channel my name is Sean and I went from a brok kid to becoming a millionaire at age 26 from Amazon KDP doing this business not from making YouTube videos
not from selling courses from actually doing this business so in this channnel I just Shar with you what I learned from my own publishing Journey so I started Amazon KDP in 2016 and the way the Amazon algorithm work has completely changed the process of ranking on page one on top of your keyword is way different than back in 2016 so what exactly is this change well first let's talk about what worked before what were the strategies that were taught from other people and what was working before so number one thing that was working before is
having a big boost of sales during a short period of launch so what people would do is they would get as many as possible during a very short period so we're talking 72 hours or less right usually 24 to 72 hours which is 1 to 3 days they will have a huge launch period within this period so what they will do is they will stack all the promotions that they can in this period from their email list promo sites as literally everything right and they will get as many sales and reviews as possible they will
achieve a very low bssr telling Amazon that this book is in demand it's popular and that was enough to rank the book very high in the algorithm but unfortunately this doesn't work now another strategy people often did was keyword stuffing so they will put as many keyword as possible in their title in their subtitle in their seven backend keywords in their description literally everywhere in the meta data now based on these keywords that people spammed in their books Amazon basically saw that all right this book is about this topic because of all these keywords that
are ranking now based on these keywords that people put in their books uh Amazon automatically ranked their books in those keywords so they had a very high visibility because they were ranking in a bunch of keywords now once again this doesn't work and in fact now if you try to do this if you try to keyword stuff uh in your title in your metadata you could actually lose your account because Amazon considers this as spamming right they consider this as metadata manipulation another thing people did often is getting fake reviews so getting a ton of
fake reviews boosted the book ranking right because it's another signal that Amazon looks for uh besides getting sales but now Amazon is really really good at deleting fake reviews they're really good at identifying what is a fake review what is a real review so not only does this strategy not work but once again it's obviously against the guideline so you can you know lose your account if you do this right this is actually a very good change because for those of us uh who do things the right way right getting reviews a legit way it
was actually very hard to compete with people who got a bunch of fake reviews so back in the days it was kind of tough competing with these people but now Amazon is making it harder for those people you know trying to do this so now if you're doing things the legit way you have an an advantage so those were the strategies that worked to rank their books on top of page one and from there obviously once it's ranked on page one you get a lot more organic sales and people made money that way right so
that was the whole strategy but obviously that doesn't work so let's talk about what works now the first one is longer period of consistent sales so instead of getting a big boost of sales over a very short period like 1 to 3 days that Fizzles out quick right basically after the 1 to 3 days the sales just dies because your launch ends instead of doing that you want to aim for more consistent sales over a longer period of time so instead of one three days launch period you want to kind of look at your first
30 days as basically the launch and ranking period so the way we teach our students in our program is that the first 30 days is really your ranking period you want to focus on ranking from month two you obviously want to focus on profitability you can profit from month one a lot of us do it but you still want to have this mindset that month one is really for ranking Okay the reason why is because the longer you can maintain a low BSR the stickier it gets on top of page one so I'll explain more
about why Amazon made these changes uh later in this video but basically you want to keep Gathering sales and maintain a low BSR for a longer period of time which means that you will have to Market your book more now compared to before the next thing that's working right now is having less but more relevant keywords in your metadata so instead of keyword stuffing a bunch of keywords in your title subtitle description seven backend keywords you want to aim to try and rank in one to two main keywords and not a bunch of irrelevant ones
okay what this does is this helps Amazon understand your book topic and rank you easier keyword stuffing actually leads to confusion because when you put a bunch of keywords in your title in your subtitle that's not even related to your uh book then Amazon would just get confused on what your book is about right and they will have a harder time to rank your book in those keywords a good example is let's say you have a book on vegan recipes right vegan cookbook and you put a bunch of irrelevant keywords like paleo diet ketogenic diet
uh in your title then Amazon will not know if your book is about vegan diet is it about paleo diet is it about ketogenic diet and instead of ranking in all those keywords it's not going to rank you in any because you created confusion the Amazon algorithm bot has to know exactly what your book is about and you do that by communicating to the algorithm very clearly what your book is about which is just really focusing on the main keywords that you have next one is obviously getting real reviews so you want to focus on
verified reviews which means people actually purchase your book or people actually download your book and then leave a review yes you can get unverified reviews uh which means that people don't have to buy your book and they can still leave a review but that has a much lower ranking Factor much weaker ranking Factor than getting actual verified reviews so you also want to focus on improving the rate of reviews per sale so what I mean by this is let's say that you get get 100 purchases on your book and you get one review so your
rate of review per sale is 1% right if you can increase this right this tells Amazon that customers actually like the book I do notice a little bit of connection between my book that gets a lot of reviews quick organically and the ranking obviously so the question is how do you improve the rate of review per sale well you have to put yourself in the customer shoes and think what would make the customers want to leave a review more obviously if you ask for it right asking for it in the book definitely helps but you
also just want to have a good product because if you actually solve the problems that the customers are looking for the reason why they buy books especially non-fiction books or you know if you're doing low content medium content you know they're trying to learn something like or they're trying to teach their kids something entertain themsel whatever the purpose of buying the book is you have to solve that by actually providing that in your book right having a good quality book if you do that the customers are way more likely to leave a review because you
solve their problem so it really just comes back to having a high quality book and the next one is getting external sales so you want to try and bring external traffic into Amazon so what I mean by this is instead of just relying on organic traffic you know customers who are already in Amazon if you can bring customers from outside Amazon into Amazon like from social media or running ads outside of Amazon like Facebook ads Google ads right Google ads is kind of expensive and I don't hear a lot of people doing Google ads but
Facebook ads is definitely something people do also if you have your own email list that is bringing people outside of Amazon into Amazon and Amazon actually loves this because you're giving them new customers right getting people into Amazon so Amazon will reward you for bringing new customers in and rank your book higher it's also just a good signal to send to Amazon so this is the most important thing that you have to understand and that is why Amazon is making this change because if you understand this concept then you will basically futureproof yourself in any
new algorithm changes that may happen so the reason why Amazon is making this change always always always comes back to just combating Spam and manipulation because people always try and find loopholes people always try and find ways to shortcut the process right so Amazon is dealing with a flood of low quality low content books because the past couple years low content publishing especially just pumping out generic journals and planners just blew up as a business model right so Amazon had to deal with that a flood of low content books and now they have to deal
with a flood of lowquality AI books right and those books are trying to rank using these short-term tactics and that was not good because it led to these books ranking on page one customers buying it and they do not like it because it's low quality and they have a negative experience which they kind of associated with Amazon Amazon obviously does not want that so that's why they are making you as a publisher uh show consistent sales over a longer period of time because that is something that a lot of these spammers lowquality book spammers cannot
do because they don't have an audience they don't know marketing right plus by having consistent sales over a longer period of time it shows Amazon that customers actually like the book you know it's not something that you can really mimic with short-term loophole tactics right the next one is relevant keywords in your book right it's less confusing to the customer customer is not going to buy a coloring book thinking it's something else because you added irrelevant keywords getting disappointed and having a bad customer experience you know you will avoid that by doing this okay also
getting real reviews too because the customers do not feel tricked you know by buying a book with a bunch of fake positive reviews only to discover that the book sucks so Bottom Line This is the biggest thing that you have to understand Amazon does not care about you okay they don't care about you as a publisher all they care about is the customer giving the customer the best experience they can have okay so what you do as a publisher should ref reflect what is best for the customer not what is easy not what is this
you know shortterm loopholes that you found you should do what is best for the customer so everything you do in your business you should really stop and think is this good for the customer or is it just you know easy for me like when I just copy paste generic AI generated coloring books you know with a bunch of gray scale it's not even a coloring page right is this good for the customer would customer actually enjoy this or is it good for me because it's easy I can just Spam this this right and hopefully I
can make a couple bucks so that's a thought process you should be having so this is what I call customer first publishing always think would the customer like this if they do then Amazon will like it too okay if the customer likes it Amazon will like it and they will rank your book higher So based on this do you really think customers actually enjoy these Publishers spamming 100 low content books with the exact same interior but just changing up the book cover do you think they will enjoy that probably not right what about if you
spam 100% AI written crap with very very surface level information would the customer enjoy it probably not right what about publishing grayscale coloring pages that is impossible to color no they're not going to enjoy it so publishing low content books or using AI is not the issue right I actually use AI myself I actually enjoy publishing low content books myself the real issue is the shortcuts people take the lack of focus on quality that people have so always focus on producing high quality books that people actually enjoy and if you do so Amazon will reward
you for it and if you want to learn how to actually produce these high quality books that gets real Five Star reviews using Ai and how to actually Market it to make money then you can check out my Amazon KDP program in the description below you can only join by applying in the link below and we do a free strategy session with you and if we determine that this is a good fit for both of us then that's how you can join so if you want to check it out the link is in the description
below as well as all the tools and resources that I recommend for your publishing business if you enjoyed the video leave a like subscribe thanks for watching and I'll see you guys in the next one
