welcome to Storyingvo Get ready everyone because this story will take you on an exciting adventure Let the story begin Hello my dear subscribers Today we're going to learn about a story of two poor brothers who created a billiondoll company which is know all over the world but then they argued and became the worst enemies ever Adidas and Puma are famous sports brands all over the world But did you know they started in a small town in Germany This is a story about two brothers Adolf and Rudolph Dastler People called Adolf Adi and Rudolph Rudy They
began together but then they became rivals Audi and Rudy started a shoe company They were very successful but something went wrong The brothers had a big fight It was a very bad argument After the fight they split their company in two Adi started his own company Adidas Rudy started his company Puma These two companies became big rivals They tried to be better than each other in every way Their fight was not just about business It was personal This book tells the story of Adidas and Puma It is a story of family business and rivalry We
will see how two brothers living in the same town created two of the biggest sports brands in the world But their fight also caused problems and even divided their town Get ready to learn about betrayal secrets and a competition that changed everything Two early beginnings Herzagenorak is a small town in Germany Many people there made shoes In this town two brothers Rudolph and Adolf Dler were born Rudolph or Rudy was born in 1898 Adolf who everyone called 80 was born two years later Life was not easy for the Dastler family They were poor Their father
worked in a shoe factory but he did not earn much money To help the family their mother washed clothes for other people Rudy and Adi helped her They were known as the Laundry Boys because they delivered the clean clothes around the town From a young age Audi loved sports He also liked making things He wanted to be a shoe maker like his father But after the first world war things were very bad in Germany The war had damaged the economy Ai's mother's laundry business lost all its customers The family needed to find a new way
to earn money Ai had an idea He knew that athletes needed good shoes At that time there were not special shoes for different sports Ai thought about making shoes especially for running He believed that special shoes could help athletes run faster He started making shoes in his mother's old laundry room He did not have money to buy new materials There was also no electricity because of the war But Audi was clever He found old things to use He used leather from old army helmets and strings from parachutes He used anything he could find to make
shoes To make up for no electricity Audi used a bicycle wheel to power his tools He asked a friend to pedal the bicycle so he could use a leather cutting machine Slowly using old materials and his own ideas Audi made shoes These shoes were strong and people in the town liked them Audi was very careful about every detail of his shoes He tried different materials and designs Ai's shoes became popular His brother Rudy saw that Audi's business could grow Rudy was working somewhere else but he decided to join Audi Rudy was good at talking to
people and selling things Audi was good at making shoes It seemed like they could work well together In 1924 they started a company together They called it Dastler Brothers Sport Shoe Factory Nobody knew then that this small factory would become very famous and nobody knew that the two brothers would later become big rivals Three Rising with the Reich The Dazzler brothers shoe factory started to do very well Rudy was good at selling shoes He went to many sports clubs in Germany More and more people bought their shoes They moved to a bigger factory They could
make more shoes and better shoes They also started to make football boots Football was becoming very popular Rudy gave free shoes to football teams He knew they would like the quality and buy more Business was good Ai was always making the shoes better Rudy was selling them Then Hitler and the Nazi party became powerful in Germany Things changed a lot The Nazis like sports They thought sports made people strong and proud of Germany They also thought it prepared people for war Because of this more people wanted sports shoes The Dazzler Brothers factory could make a
lot of money Audi and Rudy joined the Nazi party Some people say it was necessary to join if you wanted to have a business in Germany at that time but it seems they also supported Hitler Rudy talked a lot about his support for the Nazis Ai was less open but he was involved in the Hitler Youth a Nazi group for young people The Nazi government helped their shoe business a lot The biggest chance for their business came in 1936 Germany hosted the Olympic Games in Berlin It was the first Olympics on television Audi and Rudy
knew this was a great way to advertise their shoes If Olympic athletes wore their shoes everyone would see them They wanted one athlete especially to wear their shoes Jesse Owens Jesse Owens was a black athlete from America He was very famous But sponsoring Jesse Owens was risky Hitler wanted to show the world that German people were the best He thought white people were better than black people If a black athlete won it would go against what Hitler wanted Supporting Jesse Owens could be dangerous for the Dastler brothers but Audi wanted to do it He went
to see Jesse Owens in the Olympic Village He showed Jesse his special running shoes Jesse liked them and agreed to wear them In those days athletes were happy to get good shoes for free They did not get extra money to wear them Jesse Owens won four gold medals at the Burl Olympics wearing Dazzler shoes Hitler was very angry Jesse Owens winning went against his ideas But for the Dazzler brothers it was amazing publicity The best athlete in the Olympics wore their shoes After the Olympics they got orders from all over the world Their company looked
very successful but behind the scenes problems were starting between Audi and Rudy The Olympic success was the beginning of the end for them working together Four brothers divided After the big success of the Olympics the Dazzler brothers factory was very busy But Addie and Rudy started to have problems They did not agree on how to run the business The stress made things worse between them Rudy felt that he was important because he sold the shoes Audi thought that he was more important because he made the shoes They argued more and more Then World War II
started The factory had to make boots for soldiers and even weapons Ai was in charge of this because he knew how to make things Rudy felt left out He thought Audi wanted to take over the business Rudy became suspicious of Audi The brothers lived in the same house with their families This made the situation even worse They were always together and argued all the time One night bombs fell on Germany Audi and his wife went to the basement for safety Rudy and his wife were already there Ai said "The bastards are back again." Ai said
he meant the planes dropping bombs but Rudy thought Ai was talking about him and his wife Rudy was very angry After this night the brothers could not stand each other anymore Soon after Rudy had to go to the army Ai stayed at the factory to work Rudy thought Addi wanted to take the company for himself Rudy wrote a letter saying Ai was not good to lead the company He wanted his wife to represent him while he was in the army But Audi said no The hate between them grew very strong Rudy told the Nazi police
that Ai was hiding leather Leather was needed for the war Because of this Audi was arrested and questioned for a short time After the war things got even worse The Americans wanted to find out if people had done bad things during the war Rudy was put in prison because people thought he was very involved with the Nazi party He was in prison for a year Rudy was angry that Audi did not help him get out of prison Later people said that the Americans arrested Rudy because someone told them to Rudy believed it was Audi who
told on him to get rid of him When Rudy was free Audi was also in trouble People thought AI made too much money during the war Rudy spoke against Audi at his trial Ai said he did nothing wrong In the end both brothers were free but they were no longer brothers They were enemies Some people even said that Rudy had a relationship with Audi's wife It is hard to know what is true but it is clear that after all the fights and betrayals Audi and Rudy could not work together In 1948 after many angry talks
Rudy and Audi decided to split the company They divided everything They started two new companies Adidas and Puma Both brothers were full of anger and wanted to destroy the other's company Five Adidas and Puma are born After many arguments and problems the Dazzler brothers Audi and Rudy decided to end their company together In 1948 they divided everything they owned It was a difficult time but two new companies were starting Adi Dazzler used his own nickname Adi and the first part of his last name Dazzler to create a new name Adidas People say it in different
ways like Adidas or Adidas Rudy wanted to name his company after himself too He first called it Ruda but he didn't like it much After a few weeks he changed the name to Puma He thought Puma sounded strong and fast like a sports person Some say Puma and others say Puma When the company split all the people who worked there had to choose if they wanted to work for Adidas or Puma Most of the people who knew how to make shoes The technical people went to work for Audi at Adidas Most of the people who
were good at selling the salespeople went to work for Rudy at Puma This split had a big effect on the town where they lived Herzogen The town was small and now it was divided in two Adidas was on one side of the river and Puma was on the other It was like the town itself was split between the brothers People in the town started to support either Adidas or Puma It became a big part of life in Herzogenerok There were different schools for children depending on if their parents worked for Adidas or Puma People from
one side of town did not often date people from the other side Some groups even formed based on if they liked Adidas or Puma shoes It was strange People even looked down at the shoes someone was wearing to decide if they should talk to them Because of this the town became known as the town of bent necks At first Adidas and Puma shoes looked quite similar but Eddie wanted to make Adidas shoes different He had used three stripes on the side of shoes to make them stronger In 1949 he started to make these stripes white
This made Adidas shoes easy to see and different from other shoes People liked this new look Not that Adidas and Puma were separate Both Audi and Rudy wanted their company to be the best sports shoe company in Germany They were starting a race to be number one Six The World Cup war After Adidas and Puma were born the fight between the brothers Adi and Rudy Dazzler became a real war It wasn't a war with guns but a war in business Both brothers wanted their company to be the best and most famous sport shoe brand in
Germany and then in the world They fought for everything For shops to sell their shoes for athletes to wear their shoes and for people to choose their brand One of the biggest battles was around the 1,954 World Cup This was a very important event for Germany after the war Rudy from Puma knew the coach of the German national football team He tried to make a deal to have the team wear Puma boots in the World Cup However they couldn't agree on the money The coach thought Puma was asking for too much Then the coach talked
to Adi from Adidas and they made a deal The German team would wear Adidas shoes during the World Cup This was a big win for Adidas even before the game started At the beginning of the World Cup the German team didn't play very well Many people didn't think they had a chance to win But surprisingly they kept winning and reached the final game In the final they had to play against Hungary Hungary was a very strong team and they had not lost a game in 4 years Everyone thought Hungary would win easily But on the
day of the final it rained This rain became very important for Adidas Adi Dazzler was always trying to make better shoes For this World Cup he had invented new football boots with adjustable cleats These cleats were like small studs on the bottom of the shoes that could be changed depending on the ground When the grass was wet these cleat gave the German players much better grip In the final game Germany started badly Hungary scored two goals very quickly It looked like Germany would lose but as the game continued the rain made the pitch very muddy
The Hungarian players started to slip and slide on the wet grass But the German players wearing their Adidas shoes with adjustable cleats could run and move much better They started to play better and better Germany scored one goal then another goal to make it equal and then in the last minutes of the game Germany scored again and won the World Cup It was an unbelievable victory People in Germany called it the miracle of burn after the city where the final was played This victory was a huge success for Adidas People saw that the German team
won the World Cup wearing Adidas shoes It was like magic for the brand Suddenly everyone wanted to buy Adidas shoes Shops could not get enough Adidas products For Puma and Rudy this was a terrible blow Adidas became much more famous and successful because of the World Cup Rudy felt like he had lost a very important battle in the World Cup war The rivalry between Adidas and Puma didn't end with the World Cup It continued and even got worse There were always rumors and stories of unfair play and sabotage One famous story is from the Olympic
Games in Melbourne Australia A few years later Puma sent a shipment of shoes for the athletes to wear at the Olympics But mysteriously the Puma shoes were stopped by the customs officers when they arrived in Australia They were not allowed into the country At the same time the shipment of Adidas shoes arrived without any problems Many people believed that Adidas had somehow influenced the customs officers to stop Puma's shoes Rudy was furious and felt that Adidas was playing dirty tricks to win This World Cup war between Adidas and Puma was far from over Seven sons
and sneaky deals The sons of Ai and Rudy Dastler started to work in their father's companies Horse Dazzler Audi's son joined Adidas Armen Dastler Rudy's son joined Puma They were from a new generation But the rivalry between Adidas and Puma did not stop It actually got worse Both companies wanted to be the best They started to compete to sponsor famous athletes They wanted famous sports stars to wear their shoes and clothes This became very expensive Adidas and Puma spent a lot of money trying to get the best athletes Sometimes they offered more and more money
just to beat the other company This was not good for their businesses because it reduced their profits Before the 1,970 World Cup in Mexico something sneaky happened Both Hor from Adidas and Armen from Puma knew they were spending too much on sponsorships They made a secret agreement There was one football player everyone wanted Pelle He was the most famous player in the world Adidas and Puma agreed that neither company would try to sign Pelle They decided Pelle should be off limits to both of them This way they could save money and avoid a bidding war
But Puma did not keep the agreement Arman Dazzler made a sneaky deal with Pelle in secret Adidas was very surprised and angry when the World Cup started In the quarterfinal game everyone saw Pelle wearing Puma shoes Before the game started Pelle did something very clever He asked the referee to stop for a moment Then in front of all the cameras Pelle knelt down and tied his shoelaces He made sure everyone could see his Puma shoes clearly This was a brilliant marketing trick by Puma Millions of people watching television around the world saw Pelle and his
Puma shoes It was a fantastic advertisement for Puma and Adidas knew they had been tricked Pelle helped Brazil win the World Cup After that Puma shoes became even more popular all over the world Horst from Adidas was very angry at Armen for breaking their agreement The rivalry between the families became even more intense Meanwhile Audi and Rudy Dazzler were getting old They were in their 70s and still had not spoken to each other for many years They were still enemies Rudy became very ill with lung cancer Even when Rudy was dying Audi did not want
to see him When Rudy died Audi did not go to his funeral Audi himself died a few years later Both brothers are buried in the same town where they started their shoe businesses but even in death they are separated Their graves are at opposite ends of the town cemetery They never made peace with each other Eight New owners new game After Addi and Rudy died their sons H and Armen took over Adidas and Puma But things changed Hen Armen were not like their fathers They tried to compete in the same way spending lots of money
on big sports stars Adidas and Puma started to have problems They spent too much money and did not focus on making good products for normal people By the 1980s both companies were in trouble They almost went bankrupt In the end both Adidas and Puma were sold to new owners The new owners were business people who wanted to make money At this time another sports company became very popular Nike Nike became the biggest sports brand in the world Adidas and Puma were behind But Adidas and Puma did not disappear New people came in to run the
companies At Adidas Robert Lewis Drifus became the boss He changed Adidas He made new modern shoes and worked with famous athletes like David Beckham Adidas became popular again At Puma Jock and Zites became the boss He also made changes Puma became known for being different and fashionable They worked with designers and singers like Rihanna Puma also became popular again especially with young people In 2009 something special happened The people from Adidas and Puma played a football match together It was a friendly game in the town where Adidas and Puma started It was a symbol that
the fight between the two companies was over Today Adidas and Puma are still big companies They are not owned by the Dazzler family anymore But the story of the two brothers and their fight is still remembered People still wonder what if Audi and Rudy had stayed friends Maybe Adidas and Puma would be even bigger today Hey there Just a second before you go If you learned something new today please give this video a like write your thoughts in the comments and subscribe to the channel It only takes a second and it really really helps to
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