Are Interests Useful for New Pixel Facebook Ad Accounts?

hello Facebook ads people I'm costados and today we're going to discuss if you still need to use interests in 20124 so there are a lot of people that they do debate that uh interest is not something that uh we should be using anymore because we have bro targeting and the algorithm is very good and it can help us get the sales that we want true and false let's analyze it a little bit so first of all yes broad targeting is the ultimate goal of each account but as we say several times in this channel there

is nothing wrong or bad or something that we should never use again everything can be used in specific cases let me explain by the way I do know from meta that uh they don't have teams working actively on interest and they remove a lot of interest we don't have as many as we used to have before and this is what is making people talk about the end of interest and all of that but let me tell you my personal experience with one or two cases so we have another account which is advertising for example in

Switzerland in Australia in Poland okay a small ad account and in this account you are targeting for example I believe in Poland from the comment of one person it was 12 million Australia is 20 million Switzerland is a little bit less I think it's 8 9 million but I'm not sure about Switzerland haven't done for uh 3 four months there two two months there over there we having some potential reach in the broad in the broad targeting which is kind of the interests that we are using uh in United States with a new pixel hi

guys I would like to interrupt this video in order to talk to you about my new mentorship programs and uh I would love if you go to the website you're going to find the link in the description or you can find it in the menu of my website and over there you're going to be able to see the different mentorship programs that I have you can find the one that's going to fit better your needs and I will hope to see you there so not good or bad settings but understanding where we have to use

to use each of the things I have a video where I'm showing the cpms in a new ad account where I saw that I started with Advanced plus it was having 30 uh 30 plus uh pounds in United Kingdom uh it was having 30 pound in advance plus and then I did interest that it was having 13 and that helped me start having sales sales sales until I'm able to reach the point that I'm going to do broad targeting so it's not okay to come and say that interests are not usable anymore because you can

use them in big countries and let me explain more when you're starting with a new pixel you are going to have more expensive traffic if you go to Broad audiences but eventually you're going to end up to the broad audiences after training your pixel but this doesn't mean that you cannot use the interests initially and this is maybe one of the things that meta is now trying to change by having the Advantage Plus audience which is going to be basically an interest which also expands to a bigger audience and yes it's going to need some

guidance initially to find some sales in the interest and maybe expand it to Broad so that it can work but this was a very big gap between the small and the biger accounts because what we were having there is that the we at accounts with smaller pixels that meta was just saying do Advantage Plus and it wasn't working it was very expensive and there's data to back it up with cpms and results and when you do interest it was working the reason is that in an audience of 200 million people it's very difficult in a

broad audience your pixel to be able to actually find sales you might get lucky initially and it's going to but it's not the case with all the other accounts if you're having a new pixel and you want to advertise to United States Canada or United Kingdom which are big countries then if you see that after Advantage Plus you are failing maybe you have to go back to interest so that you can do a smaller Tas targeting with 12 million 15 million 20 million 25 million these are ideal um audiences but if you're advertising to Poland

Greece New Zealand which is 6 million Australia which is 20 million you should not use interests just use them as last resort if uh you are having very big failure with your Advantage Plus campaigns in other words the broad targeting over there in this smaller countries it's like the targeting that you're doing with an interest in a country like United States United Kingdom and Canada so if you think of it what really defines what is going to be successful or not in a new pixel is the audience that we Target and if we think of

it in United States we cannot Target 200 million people and expect to have results so we have to drop to 20 30 40 50 million but if we go in a country like Australia or other smaller countes and we already Target as a bro targeting 20 million people or we can do even a differentiation to the demographic targeting only women because this is our nce that's even better because then the equivalent of the broad targeting there is one interest in United States this is why I'm trying to say that we should not just say inter

are bad we should not use them we should just use everything wherever it makes sense and and whenever it makes sense Based on data I started on my own in the campaigns that I showed you in this video with Advantage Plus it was super expensive with no sales I want to interest and I will go back to Broad targeting whenever I feel that my pixel is stained maybe I'm going to do also lookalikes along the way in order to um make the process even faster don't be really fast and Fanatics with things like like this

is not working anymore blah blah blah and just try to be a little bit more open and understand that everything is working for every specific situation and you should not just do one thing only at a time like um being one trick Ponies as we call them so be careful and I hope that you're going to be more creative and uh more consistent guys so don't forget that if you want to learn more you can check my book my course or my website and until we meet again be creative and be consistent guys [Music]