agents ask me all the time brendan i want to call my database but i have absolutely nothing to say and i'm not sure how to connect with them on a regular basis so one of the techniques we use is a buyer seller or investor seminar so i'm going to talk about how to engage your database i'm going to talk about how to have a successful seminar and then not only can you use this for your database of course you can use this to grow your database there's so many benefits of putting on a very simple
easy to understand buyer seller or investor seminar and i'm going to take you through all the inside secrets today [Music] stick around to the end i'm going to tie this all together if you are watching for the first time my name is brendan bardick with brendan bartock real estate coaching our mission is to train the most elite real estate agents on earth if you want any additional information feel free to go to our website subscribe to the channel all that fun stuff but let's go ahead and jump in let's talk about it here why should
you host a seminar there's a lot of reasons but the biggest one is to provide value all we're trying to do as real estate professionals is find ways that we can provide value to our community and when we provide that value wouldn't you know it it comes back to us usually it comes back to us and triples right it comes in a lot more coming back than we're putting out but a lot of agents get this messed up where they just keep going give me give me give me with no value being presented let's talk
about this for the logistic side of it okay so now when we're looking at hosting this seminar all we're trying to do is figure out a 30 to 45 minute presentation that is super simple in fact so easy i'll give you mine so just go to our facebook page brendan bardock real estate coaching connect with us i'll give you my presentation okay it's simple you're going to be talking very little during this presentation and you're going to be interviewing several key components based upon what type of seminar you're going to be doing okay so we're
going to talk about that here so your prep is pretty simple you're going to have two to three slides introducing the people that you're going to be interviewing on mine let's say that we start off with a buyer seminar you want to do a first-time homebuyer seminar right you call up your database hey julia hey it's been a while since we've chatted hope you're doing well how's the kids how's everything julie i'm putting on this really fantastic first-time homebuyers seminar and i know you and john have already of course purchased but i just didn't know
if you might know of anyone that might be a good person for me to invite that could learn how to do this process see how easy it is to engage with someone even if they already own a home in your database so if they already own a home you're just calling up and saying hey i'm putting on this seminar who do you know that i should be in contact with they'll be like oh my gosh i was just talking to my cousin the other day i was like you gotta stop renting you're killing yourself oh
really oh i'd love to invite your cousin what's their contact information boom boom while you're making this call to your database you slide in i know i hope you and bob are doing well and since i've got you on the phone susie if you were to move where would you guys go next and when would that be oh my gosh okay if i didn't already know this if i already knew their information i'm going to be just referencing my database but i'm going to check in with them that's what i'm doing this is a non-douchebag
way of calling up and saying hey i'm offering this value who do you know and b because i'm offering this value i want to check in on your status and if they say oh well you know we haven't thought about selling but you know i'm thinking about having another another kid and when we do that we're probably going to need another oh my gosh what are you guys thinking about doing that okay have you given any thought here's the word i want you to think about remember that movie inception with a leonardo dicaprio or dicaprio
i use this all the time all we're doing is planting little seeds in their brain and then their reticulating activator starts kicking in and so the next thing you know they're thinking about buying that next house that's all this is is just checking in planting a seed coming back and then checking in and see what happens next real estate is very fluid that way if i'm doing a buyer seminar that's the call if i'm doing an investor seminar so hey susie it's brendan hope you're doing well yep yep how's bob great great kids small talk
small talk blah blah blah super great to connect with you again by the way i'm pretty sure i'm putting on a investor seminar you and bob don't own investment properties correct oh no okay oh my gosh well i love helping all my clients build wealth through real estate so i'm putting on this seminar it's going to be on october 15th via zoom from 6 to seven o'clock i'd love to invite you uh can i send that email link over to you and you guys think you'll be able to come just that conversation will start so
much other things instead of hey do you guys want to buy a house hey do you guys know anyone looking to buy or sell then as you tie into the script and we have all these scripts for free at brendenbardick.com and we practice them in our elite progression series and we have live role plays that you can join us across the country every monday and thursday 12 o'clock mountain central time where you can practice all of these scripts i'm just rattling them off but there is a finesse technique to this but at the end of
the day it's pretty simple hey i'm putting on this seminar want you to come alright so when we're talking about the prep work it's obviously getting some sort of script that you feel comfortable with until you have one of your own feel free to use ours that's step one and set the date like what i see happening with most agents they go oh i know i should do one of those oh i know i should do one of those and that time never comes so set a date now with zoom it makes this so much
easier now you can do this in person i recommend doing it via zoom hey you're going to get more participation it's less stressful but if you want to do it in person and actually bring people to a location or your office we've done this plenty of times in the past have a couple coronas get get a you know a little meat tray going or a little charcuterie board i don't know my wife calls it but you know get all this stuff out of it make it fun and you can do that as well i just
like zoom because it's so much easier and convenient and when i connect all of my guests and here's we're going to talk about with the prep if i'm doing a let's say a buyer seminar think about the guests you'd want to interview that go through that process so you're going to want to have a lender preferably your preferred lender that is contributing and helping you build your business in some form or fashion and then you're going to talk to that lender ahead of time and say look i'm going to ask you about three to four
questions just want you to be ready to go so they're not like you know whatever right give them some prep and you're going to interview them obviously so annie can you talk to me a little bit about the first time home buying process and what we need to be thinking about to get qualified for a loan and they're going to go pretty simple ask them another question about the you know things that you get you get these questions every single day from all of your buyers you're just going to be asking them ahead of time
and instead of doing it for one person in a buyer consultation you're going to be doing it for 10 20 depends on how many people come 30 40 50 people that show up depending on how well you pre-marketed this and how well you made your calls to your seminar so we're going to so lender now you could also have on there a home inspector i love asking home protector so you know charles what do you think buyers should look for when buying a new home what are the major red flags that you see from doing
all of your inspections blah blah blah blah blah blah blah great great great value value value awesome so lender inspector you could also have on there a title person if you wanted to have it depending on where you're located if you're in a title state they could talk about the title process and how that whole thing works you could have a property insurance person on there you can have a contractor so hey you know when i'm looking at things when buying a house you know it's nice to know kind of what a gauge is for
what things cost so what does it cost to replace a furnace what does it cost listen these are just these are softball questions just to get things going so each person you're going to give about five to seven minutes to and you're gonna script this out and then you're gonna give your little intro at the beginning interview and then close at the end and the close at the end is very very simple so here's what i'd like at the at the very end is depending on what type of seminar i'm going to talk about the
three here in a second all you're doing is now of course if they went to the zoom they registered so you've got their contact information at the end all you're doing is thanking them for attending and letting them know i will be in contact with each of you individually to follow up with the next steps just kind of like teeth taste taste taste and then don't try to like set the appointment with everybody on the zoom you're going to follow up afterwards and connect with them build that relationship and move them one step closer so
with first time home buyers that's probably the easiest one to start on if you're not very strong in your investor game i guess right in my investors seminar i like to go through the different methods of buying houses so obviously we talk about the bur method we talk about fix and flips we have contractor on there we have all kind of things and it's still very simple but you got to make sure that you feel confident talking about that if you don't you probably shouldn't be in this business if you're not practicing this i see
agents all the time they're like oh i don't work with investors no ding dong it's not that you don't work with investors every client you have on earth everyone you know in your your life is an investor doesn't mean that they do it full time and it's not their dedicated profession but everyone should be focusing on building wealth through real estate and you're going to be the guy and the person that's going to help get them there that's what you got to think about right so not like oh this i i work with an investor
that closes 15 houses no everyone in your database you have 100 people that's a hundred more investment properties to be sold and then they'll do the next one and then the next one and then the next one it's very important to do this now another piece that i like to add to this process with the investor one is after they register to join i send a book out on investing now depending on your budget this could cost you 10 15 per book i signed the inside i always say this book really helped me uh in
understanding how to build wealth i'm sure you and bob will get a lot out of it too look forward to seeing you at the seminar you give somebody knowledge they read that book it gives them power and they're gonna always remember that you were the one that started them down this path and then they're gonna talk to people and they're gonna have their friends and family get connected with you so that's the prep you gotta have a couple of easy slides and when i say a couple i'm saying two to three just like this like
this is this is a slide then you just introduce each person usually what i do is i get the people that i'm introducing to send me a headshot and their selling points if you will because you're also building deeper relationships with your affiliated partners so you're going look i'm getting you out to the world maybe we can get some more money here to uh grow my business right or grow our business as i always say with my affiliated partners as we work together we all want the same thing more people to get to experience our
level of customer service more people to do more deals with us of course here's the one that people get or the most fear of is a seller seminar who the heck would come to a seminar to learn about selling you'd be blown away we have so many people that attend seller seminars because it's a very easy way to start talking about when i make a call go hey look i'm putting on a seller seminar talks about everything from what to think about with staging what you should invest in to get your home ready to sell
doesn't mean you have to sell now you might be selling in a year what projects make the most sense for your return on investment all of these types of things is what we talk about and it's another way just to get that inception leonardo's bouncing around in your head he's putting those little little thoughts in there you're all going to go watch this movie now and you're going to be like whoa i didn't know that that's what i do as a real estate professional but it is you're just planting a great idea it's not anything
weird or manipulative it's everyone should be thinking about what they're doing next i'm just here to get that going for you what's your follow-up strategy now that we've had this seminar let me go back to just a couple of key points here on the seminar itself you're gonna market this on social media right think about how cool this is easy go to canva if you're not sure what canva is then i don't know use some other easy program make a quick easy slide that says buyer seminar october 15th click on the link below to register
and attend you start shooting that out to everyone creating the bus creating the bus creating the buzz second you can use a dialer mojo the red x one of our you know companies that we we really have a lot of value with you get that data and you're going to call who are you going to call how about apartment complexes right you can call apartment complexes and invite all of these people that are paying rent and building no wealth and no equity and invite them to your seminar there's all kind of list if you want
more information on that we'll have the red x link below feel free to check that out but you call up and you go hey i noticed that you were running here at the darling oaks apartment complex i'm a local real estate expert here and i'm putting on this fantastic first-time homebuyers seminar that teaches you everything about how to get ready uh for the home buying process whether you are now or would like to be in the future would you like to come pretty simple script okay and just know you're not gonna get everybody you're going
to get you know one out of three one out of five it depends on your energy and how excited you are to present this information to them social media use a dialer you could use a texting app like easy text of course obey your local laws and all this stuff with the do not call and everything but you could text people inviting them you could do an email campaign right so your entire database you can email out to everyone and i'm saying you could i'm saying we do all of these things it's not that we
just try to do one but it came over time your first seminar you do is gonna be okay i'm not doubting you i hope it's amazing but it's gonna be like okay and you're gonna learn next one's gonna get much better the marketing is gonna get better the presentation's gonna get better the partners are to know more and feel more comfortable on what to say but you have to start somewhere that's what stops everyone i can preach this to agents across the country i'm maybe one percent of the agent population will do this barely even
that and then they won't do it effectively so huge opportunity here for you to grow your database and provide value don't get in your head about the logistics of it of going i don't like being in front i don't get over it it's easy your job is to present you present to people that are looking to list their home and people that are that want to think about buying a home that's what you do you're a professional presenter don't get it confused don't get it twisted as they say right so make sure you've got that
sorted out in your head the follow-up we talked about this right you're going to call email just check in i'm going to send a handwritten note card to everyone that attended thanking them for attending and if you ever have any additional questions please let me know i'm going to put them on my 33 touch program because in our world that now is what we quantify as a met i met this person they have some sort of interest in buying or selling real estate with me and i feel that they're worth putting on 33 touches a
year touches we just mean market reports phone calls personal touches our whole proprietary process that we go through to stay connected to get better relationships more referrals and of course more sales so pro tips with this let's talk about pro tips and here's the biggest tip i can give is remember at the beginning i said set the date once you set the date and go i'm going to do it on this day from this time now i get questions all the time what's the best day and time we know two things never a monday never
a friday people are always like oh back to work so stressed and everywhere so my best returns have been on a tuesday or thursday is what i find works the best you want to get let people get home so usually six to seven is the time i put six it to 6 45 and it usually runs over but i like just having that because i think it sounds shorter like for whatever reason people are like i have to sit on an hour to learn how to make a fortune in real estate yeah it's like give
me a break but 45 minutes sounds about the right time because of our attention span so 6 to 6 45 would be a pro tip there get it on the book start marketing it obviously what you talked about and then the rest is just try to build your process once you get the date back out what you're going to do from there so you're going to go okay now i've got the date on this day i'm going to do my call session on this day i'm going to do a social media engagement on this date
on this date and just back yourself a little timeline out to make this so much easier and then make sure you connect with your affiliated partners and prep them correctly we have a ton of information on this to make sure it's as easy as possible for you as i said brendanbardic.com it's it's a wealth of information join our community join our elite progression series where we really focus on these types of techniques we do it live with you we really we go deep into these subjects so that you can be equipped to make sure you
have an amazing real estate career again thank you i hope you're getting value out of this would love to see any comments you have if you have more questions about buyer investor or seller seminar please connect with us i'm always here to help and as always i wish you great success
