[Music] okay let's talk about million-dollar branding strategies there are three I want to share with you million doll personal branding strategies number one you want to be known as blank being known as blank okay being known as blank so let me give you an example the last thing you w ever want to appear into others as an other blank okay the last thing you ever want to appear to others as a as another mortgage broker and other coach and other real estate realtor and other financial planner and other fill in the blank the last thing you ever want is to appeal to others oh I'm just another one of those just another one of those you want to be known as something as something okay so let me give you an example let me take you back to where I was many many many many years ago uh at first when I was when I got into copywriting it's very difficult to find this [ __ ] I'm telling you like it's history uh many years ago I don't you can see it here that I first when I first came uh became a copywriter I came up with a term the whiz kid of copywriting the whiz kid kid of copyrighting why do I use that because I was so freaking young so instead of being a disadvantage I might just well say hey I'm a young dude right I'm a young guy wh kid of cooperating and at time I was using my name Daniel lock okay Daniel lock how many of you do you know my Chinese name anybody knows my Chinese name oh you oh come on call doesn't count anybody okay my Chinese name don't laugh okay it's actually called G phone lock can you imagine you meet me hey G phone G phone lock G actually in Chinese stands for wisdom uh phone stands for Sharp sharpness lockage just my last name my family name so G phone lock uh why don't I use that name in my personal brand remember nobody can pronounce the [ __ ] name yeah sometimes you meet someone how many of you had this experience you meet someone you're like well you know that's a nice guy I just can't pronounce his name and I'm and I'm embarrassed to ask him twice so it's just kind of smile oh yeah nice meeting you or you kind of pronounce the first name but you can't remember the last name yeah and oh I guess damn I met a Tom but I met two Tom was it that Tom or Tom damn I don't remember his last name how you had that experience your name is actually part of your personal brain BR so sometimes I tell people if your name is difficult to pronounce think twice think twice how do you want me yes what am I supposed to do with the hard to pronounce last name change it let me let me do you know uh Jean Simmons is not his real name in Celebrity they have a lot of they have their pen name and then they have whatever Jackie Chan actually Jackie Chan has a a different Chinese name a totally Jack like in in China in Chinese Jack is is actually Drgon like it's what it means right that's what he he means that's not his real name his real name sucks it's a stupid stupid name seriously it's a stupid name so like J lock it's that kind of name right nobody remembers So Daniel lock wi kid of cooperating seriously CU some people cuz uh jene Simmons I forgot his name I I don't even remember his real name but if you YouTube is it's some very difficult word to pronounce right something like that like I can't remember truly but he said you know what when he say I want to be a rock star I need some something that people can remember Jin Sim like how came with it right yes yeah yeah Mel Maro same thing same thing chame whips chain whips yes AC yes so that's my first brand yes it's not so good it's okay but that's what I started off with okay okay um and then I came across uh Joe Vitali how many have heard of Joe Vitali yeah from the secret so and then I saw Joe at the time he was a great marketer he has the term the world's first hypnotic marketer I thought that's pretty good the world's first didn't say he's the best he just say I'm the first dude the world's first hypnotic marketer I'm like okay let me think well maybe so then I sent up the company called quick term marketing so I call myself the world's first quick term marketer again don't ask me what it means I don't [ __ ] know okay I just came up with it I just came up with it because I want you to see the the progress the journey yes the good bad and ugly everything so the world's first CTO marketer and I have clients who ask me what the hell does that mean I said I don't know just sounds good I'm the first whatever okay then later on uh after a while then and that was my website at the time WR wrote some articles and stuff uh do you see any photo yes or no no no photos Okay hiding behind a computer writing copy for people okay then I Chang to a website conversion expert I narrow it down and say I'm going to focus on internet I'm going to Brand myself as the website conversion expert and do you see my signature at the top yeah so I came up with a little little nicer a little bit nicer little bit signature nicer branding still no photo yes no photo because at a time I thought it would be a a a lot of my clients are from the US and I thought it would be a disadvantage if they know I don't know although I speak with an accent but I think it's just not let's not emphasize that if they look at me I'm too young I'm too Chinese I'm too whatever they're not going to hire me I actually had an incident I'll share a story with you at a time I had a client not a client a prospect who went to the website and who call me we have a time and he call and we were talking about he would hire me for cooperating project and he's saying well yeah I'm thinking of doing this I said and I'm asking some question about five five six minutes into the conversation suddenly he stops he said you know what he said in just a five minute conversation you make multiple grammatical errors how can you write copy for me I think you you're full of [ __ ] and he hung up and I that hurt me deeply cuz I thought wow what did I do it was so sudden and in a way that's actually what what motivate me to improve my my English my communication skill and all these things that was an incident in my life and say you know what I don't want to be dis disrespect like that anymore that how wow someone just called me and insult me like that how many of you have experienced when people call you they just insult you yeah they just insult you they're having a bad day trying to make your day worse and very personal attacks too like I mean that's pretty personal um it doesn't know much about me so at a time I came with website conversion expert um and here's the thing how many can see world's number one website conversion expert okay and people ask me well what what what makes you say your world's number one I said can't you see this on my website it's on my website and [ __ ] it's my domain name any other questions I guess you're right okay um and another thing is I change is that uh at a time I still remember I had lunch with my mentor Alan Jax uh in uh Oliver Garden and after the lunch I was driving him back home and in the car and we were just talking and I was asking hey Alan I'm thinking of changing my name a little bit so from Daniel lock I'm thinking of shoren it just call it Dan lock what do you think he's like that's a good idea you should do it I said great cuz he said yeah I could see Dan lock more punch more you know if I can see a banner a website see Dan lock live that's pretty better than Daniel somehow it sounds better you should do it and and I did so I changed my name to Dan lock shorten a little bit very minor I don't know what happened but somehow when I changed the name I just found that I attracted more business very little thing I don't want I don't know why but it works for me how many you think Dan lock is better than Daniel lock yeah yeah very very very very minor and then also a lot of friends at the time they call me hey man Dan you're the man you're the man man so I just added that to my name so again it becomes more memorable for people hey Dan Dan the Man lock right does that make sense so evolves my personal brain evolves um then when I got into the salon training business I have Salon business Expert uh leading Authority in Salon marketing management I wrote a book so Salon business expert expert with missing an R so again when I go into the salon industry brand new when a lot of people have more experience in the in the salon spot industry when I got into it and I again some other instructors they would question well what makes you the salon business Expert I said uh it's my company name it's literally it's my company name and it's my website okay and I've got a book dude oh then you must be a salom expert now there's a lesson here okay here's a lesson I want you to get don't wait for others to give you permission to claim that spot right nobody will show up at your door at your home and say finally you are kned here here's a swore you are good enough to call yourself blank no association no organization nobody will sh what your do and say you're good enough to call yourself that it's better to just call yourself that and then back it up back it up with your work what happens is most people are so afraid to claim that spot and say oh no I don't want to I I only have five years of experience I cannot call myself an expert now you have 10 years of experience well you know I don't know I'm little intimidated by that and what would people think of me they're so afraid versus going into the market say you know what I'm the guy I'm the girl I am it I'm the best boom suddenly when you make that claim it catches people's attention now they want to kind of learn a little bit more okay you say you're pretty good show me okay then you show them you fulfill your promise get some clients and funny thing is as you go into it and you have such confidence and conviction people started talking about oh yeah he she is the expert okay and then other people kind of spread the word out he she is the expert very very powerful and then now my personal brand I shorten everything to just my name danlock that's it that's my personal brand and you notice how many can see the changes in website the brand yeah yes question no I'm just saying yes yes so the changes the photo everything you do and I'm just in the process of revamping my brand again to take it to the next step and you see the new website coming out maybe in a couple months and it's a higher level of branding high level branding so I'm always constantly pushing how can I make it better so that's just my name okay so what so before I get into that let's take 3 minutes how long three minutes discuss what you've learned so far go okay okay have a seat have a seat well hey it's it's not a break it's not a break yet Jesus okay we're going to have a break very shortly very shortly have a seat so what do you want to be know a couple things couple things first of all uh I misunderstood I thought Tom was coming from the states like to here and staying a couple days and then happens to be on the same day he actually told me just he flew from States just for this just for this appreciate apprciate I appreciate that um I want to make sure it's and also no no pressure for me I always deliver um and another great point I want to make is if you actually don't own your name as a do we've got a problem okay so your name whatever your name is you better own the do okay some of you know the story many years ago at a client of mine I asked her to register her domain name and she told me oh damn my domain name is taken I said [ __ ] okay let me type the domaining who who owns it and then it redirects to a porn site I huh my porn star it's do porn star and then you know can you imagine the family searching I didn't know you have a s profession my last name is not it's oh my goodness oh my goodness so yes NCA so okay okay good question what about CA now I'll just tell you I have I have dot dl. com dl. net danca dan.
org I own all [ __ ] of them seriously I own them all now what if is taken something netca anything it's better than nothing because you need to own your name very if you're going to build a personal brand how can you not own your own domain name make sense you have to have it if you don't have it get it like immediately tonight if you have it good it's awesome watch and if actually somebody owns it and it's for sale get it couple hundred bucks whatever is worth it CU as you build your personal can you imagine if I actually don't have danlock decom and I have to buy something like ww. real dl. com that was suck yes it would suck it would suck it would not be good so I've owned my name for many many many years many years okay so I want you to take a couple minutes just by yourself and think of we talk about you want to be known as something yes so I give you some example website conversion expert Salon business Expert uh the world's first uh quick term marketer I want to think in terms of what you do in your industry give you let me give you a couple minutes just by yourself think of what do you want to be known as a blank not just not just something generic term what you want to be known as so take three minutes just think on your own okay and then we can discuss and share uh so what have you what have you come up with share with me I'll give you some feedback just go to the mic what have you come up with oh I know you got one but not yet anybody yeah so this is David again hi David okay everyone uh so I've been making a living as an app developer for many years app developer okay right but I've got a deep interest in medical technology and have done some projects in that domain okay and I think I want to double down on that so I think U building on the the recent win of aloisa I'd love to to become the world expert in uh deep learning applied to Medical Diagnostic Imaging the idea being you can build a computer system to replace of radiologist so shorten that for me you want to be known as what the uh the expert in automated Radiology not bad no not bad um the the designer of the first robotic radiologist okay not bad let me give you also a a quick um uh Strat sometimes what you could do is you should try to take two words and combine into one okay okay two words like you take the first part of [ __ ] word last part of [ __ ] word and you combine it okay uh you look at you look at this thing for Joe Jo Jo bal's example right uh he's a copywriter back then but he just wrote a book of hypnotic copywriting so it's like hypnotic is one concept you take another concept and you put it all together and when I say the word hypnotic writing or hypnotic marketing certain image comes to your mind right so when you combine that it's very very powerful or sometimes you can take two word and just combine to one so not too bad okay but we find it a little bit more and and usually no more than three words okay you want to be your mouth right Applause Sean my name is Sean hi Sean how many of you know that he just changed his name yes he just changed his name before the name don't worry about it [ __ ] I love by the way high school kid high school kid I the youngest highest paid blank so whatever it is cuz you said combin the two right yeah highest paid is theistic for high quality so you do youngest highest paid mark youngest highest paid copyri youngest highest paid whatever yep and as you get older change it to I don't know yet yeah just high it's perfectly yeah it's perfectly fine cuz I have cooperating with kid and as I get older not a kid anymore right so it just change that yeah man perfectly fine right so when I'm 50 I'll be the Old Man Dan the old man I know round Applause I love it I love it hi there my name is Willie hi was it Willie Willie hi Willie I uh do video production yes and uh I would love to be known as creative genius uh okay okay okay let's take that for example creative genius what's the problem with that name not descriptive enough yeah because when I say this I introduce myself hey my name is Dan I'm I'm known as the creative genius too broad it's it's it is so Broad in what industry are you a graphic designer are you a like are you a app person are you a filmmaker are you animator like what if I just introduce you oh this guy's a creative genius it doesn't help me right so how can we make it better will will will your name should be will oh okay seriously to call my mom yep will mom I went to veg I just changed my [ __ ] name thanks to Dan lock no no but seriously how can I make it B bit better could be creative genius in film making for at least to be descriptive okay so he's a creative genius in film making how I can see this still doesn't quite land Lex punch right cinematic genius cinematic genius little bit better pretty cool okay that's is that more specific slightly better I like that little bit more yeah not bad um coming up with Solutions and Creative Solutions to U business problems using Power film okay is it a specific type of film that you use is it like sea retro going old school or New Age Imaging do you or do you use a spectrum those are really good questions a spectrum it depends on on the needs of individual see how many going see it needs little bit of you need to think it through a little bit okay will the wizard video wizard no I do like no no no I do like will the wizard that's not bad that is actually not bad like if someone tells you oh is this guy known as will the wizard oh that's pretty interesting Harry Potter comes to mind I can have a scar you get a scar a glass right Spectrum right whatever right but think it through a little bit Yeah Round of Applause uh that's why you got to you got to brainstorm you got to you got to talk through it cuz once you identify what that is you put it in all your marketing you want to make sure you get it right yes Earl all right My Name is Earl yes hi Earl Earl and uh I was going to I'm trying to aim for the uh evil marketing genius cuz people call me that anyway yes cuz you're so evil what can I say so no but evil marketing genius and he showed it to me I said I don't like it I'll tell you why I don't like it because the word evil yeah no it's it's it's it's a the funny thing is it's attracting more time I know I'm not saying it's no good I'm saying the word evil has such a emotionally charged word yeah that people might think of of course you're attracting certain types of people yes but I suspect you you would baell you you would B A lot of people and we want to do that but what I'm saying is people sometimes think in terms of if I tell you hey I just met Earl he's an evil marketing genius and then if if you have any kind of Integrity you're like well you know what but what what I sell it it doesn't it feels like okay he he's very smart but it sounds to me he might use some questionable manipulative kind of marketing techniques right ladies how many would be like would be like not comfortable with that put your hand if I say evil marketing genius right so you see the problem what if he called himself almost evil so genius how about uh little bit evil just little bit not all just little bit evil somewhat evil marketing genius some evil marketing genius.
