How to make a Business Model Canvas? This is a tool that helps a lot in strategic planning. And it is very powerful for those who want to set up their own company.
Mainly for showing an overview of the viability and strength that a business idea really presents. Therefore, in this video we will show a very practical example of how to make a business model canvas in practice. For you to be inspired and apply your business idea and plans!
You want to receive tips and information to set up your own business. So subscribe to this channel and stay on top of everything you need to know to open your own company. Before showing how it works, you must first understand what Business Model Canvas is.
Which, in short, consists of representing the business model visually on a board. Basically, it addresses 9 topics that represent the main points that must be taken into account in any type of business or company. Which are: 1.
VALUE PROPOSITION 2. CUSTOMER SEGMENTS 3. CHANNELS 4.
CUSTOMER RELATIONSHIPS 5. MAIN ACTIVITIES 6. MAIN PARTNERSHIPS 7.
MAIN RESOURCES 8. COST STRUCTURE 9. SOURCES OF REVENUE Which is precisely what we are going to show in practice how to complete each of these topics.
Therefore, if you still don't know the Business Model Canvas, we suggest watching our video that explains how it works in more detail. If you want to watch it, just click on this button above or on the link in the description. Now, if you already know it, let's go to our practical example of how to make a Business Model Canvas.
To begin with, we can separate the Canvas into four blocks that will help us understand and better see the direction each one of them will take us. 1. What 2.
Who 3. How 4. How much With that in mind, let's start filling out the Canvas in practice.
And to make it even clearer, let's use a fictional business idea about an advertising agency, okay? So, starting with the first block of “WHAT”, 1. VALUE PROPOSAL In this table, basically, you need to score the value proposition that your business will deliver.
This is what will make your target audience choose your company or brand over the competition. That is, what benefits will your product or service deliver to meet or solve your customers' problems or needs? Thus, considering our example of the advertising agency, we can consider that the value proposition is based on delivering a service focused on small businesses in the restaurant or bar sector.
However, with a focus on small entrepreneurs, who face a much greater limitation of resources. Whether financial or structural, for example. Now, let's move on to the “WHO” block.
That is, who our customers will be and how we will work with them. 2. CUSTOMER SEGMENTS Here, you need to score who your customers will be.
In other words, to whom the Value Proposition defined in the previous step will be directed. Who will be interested in the value proposition of your business? Why will they buy your product or service over the competition?
Therefore, here it is important to identify the profile of customers who would value your product/service rather than what the competition offers. Keep in mind that it's very important not to try to push your product/service into the market. But yes, finding those who would see value in what you or your company is offering.
In our example of the advertising agency, we can consider: - It will be a B2B model (Business to Business, which is from Company to Company in Portuguese). That basically, it is a business model in which the end customer is another company and not an individual (which in this case would be B2C, or “Business to Consumer”, which translated would be Business to Consumer). That is, the agency's clients will be other companies.
Which, in this case, are small entrepreneurs or professionals who have or work in small restaurants or bars. Which have financial, structural limitations, among others, as we mentioned before. 3.
CHANNELS Here, you define how your company will sell your product/service or reach your customers. How will the target audience know that your company or brand exists? In other words, how is your business product/service going to check out to customers?
It would be a physical store, e-commerce, delivery, through wholesale and resellers, anyway. In our example, let's consider: - Website and social networks of the advertising agency - Sales team that will present the agency and its services in person or online through meetings with potential clients. 4.
CUSTOMER RELATIONSHIP In this topic, you need to specify how your company will relate to your customers. How will you talk to them and how can they talk to your business? Will it be done in person, through websites, emails, social networks, events, or some other way?
Choosing the ideal relationship is essential because it impacts on each customer's expectations of your business, which can have positive and negative effects as well. This is very important because it is essential to take care of and serve very well all the customers that your company has already conquered. This is a key pillar of success for any type of business, agreed?
So, considering our example of the agency, we can mention: - Email and Whatsapp contact or telephone number of the team responsible for each client - Meetings, whether face-to-face or online Now, let's move on to the other block, which is “HOW”. 5- MAIN ACTIVITIES Here, rate what your company does. Objectively explain what your business will do to be able to deliver the Value Proposition that we talked about at the beginning.
So, considering our example, we can quote: - develop personalized planning and strategies for each client. Always considering all your needs and problems that need to be solved. 6.
MAIN PARTNERSHIPS In this item, describe the key activities that will be carried out via third parties, but which are essential for the operation of the business. That is, any type of raw material or service that will be provided by another company needs to be considered in this topic. Going back to our example, we can mention: - Video producer and photographers who can develop videos and photos to be used in campaigns and materials for each agency client.
As in social networks, flyers, menu, banners, anyway. - Graphics That will be important to produce possible printed materials for the agency's clients. In the same way, that same production company or photographers and graphics can indicate their own clients for the agency to try to convert them into its clients as well.
7. MAIN RESOURCES At this point, define which are the main resources you will need to carry out the Main Activities, developing the product or providing the service. Be it tools, people, structure, among others.
That is, everything your business needs to function and grow. However, what you put in this topic does not mean that you need to have everything right from the start. Depending on the case, this can be done in parts, little by little.
And, as your company grows, then it is possible to buy or invest in the resources listed here. That way, by listing everything now, you'll have a macro view of everything your business needs over time. In our example, we can score: - Sales Team to win new customers - Team to serve each customer conquered - Physical space to set up the agency's office.
In this case and for this moment, it doesn't have to be something grand, since part of the work time will be done via Home Office. - Minimum equipment for the sales team and customer service. Like computers or notebooks, cell phones and the internet.
Now, let's move on to the next Canvas block, which is “HOW MUCH”. 8. COST STRUCTURE Here, you need to calculate how much your company You will need to invest to make your business work.
Not only to get it started, but also to keep it running. This is essential to be clear about how much money you will need to invest in the short, medium and long term. Thus, it is possible to have an assertive view of the amount that one needs to have in order not to rush into debt.
In our practical example, we can mention: - Values of the equipment to set up the office - Office rent (and the respective values of electricity, water, internet, telephone, etc. ) - Salaries and bonuses for the teams and collaborators. As well as transport values for possible face-to-face meetings at the locations of clients and potential clients.
- Development of the agency's website (and its respective hosting) 9. SOURCES OF REVENUE In this topic, list the ways to obtain revenue through the offer of business value. That is, how your company will actually earn money to make a profit.
In our example of the agency: - Sales of the agency service through the payment of a monthly fee (monthly fee) according to each client. With all this, considering our example of the advertising agency focused on small restaurants and bars, our Business Model Canvas would look like this. Did you see how this model is very simple to develop?
In addition, it shows an overview of how your business model will work. And so, find out if it is really viable or if it needs more adjustments. However, it takes a lot of attention, coherence, study and sincerity, agreed?
And the cool thing about it is that it is changeable, that is, it can be changed as many times as it takes until you reach a very favorable scenario for your business idea. Likewise, if you want to learn about types of business models that can help you to have a clearer and more assertive direction for your projects, watch our video that shows different types to help inspire you. If you want to watch it, just click on this button above or on the link in the description.
And there? Did you like this video? So, if you can, click on the “Thanks” button below and help our channel to continue producing and improving videos and content of this type for you.
And just to recap the Business Model Canvas topics that we show here: 1. VALUE PROPOSITION 2. CUSTOMER SEGMENTS 3.
CHANNELS 4. CUSTOMER RELATIONSHIPS 5. KEY ACTIVITIES 6.
KEY PARTNERSHIPS 7. KEY RESOURCES 8. COSTS STRUCTURE 9 REVENUE SOURCES We hope you enjoyed it !
And if you want to learn more about how to set up and manage your own business, visit our YouTube channel where we have several videos on this subject, okay? And if you liked it, share this video with your friends and family to help them too! If you want to prepare even more, download our free e-book now with the 11 key questions to find out if you are ready to open your own business or not.
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