[Music] today embracing change and building a culture of innovation is a prerequisite to success a key to implementing a culture of innovation is understanding that different people react differently to both change and innovation the word innovation itself means very different things to a wide range of people that creates a problem from day zero to some it means great things to others it means change and change triggers resistance many people see innovation as a threat but the key to implementing successful innovation strategies is bring everybody on board the diffusion of innovation model was introduced in the
1950s and it shows how innovation diffuses across an organization or a society understanding not everybody is an early adopter is key to implementing any change communicating the benefits of innovation is crucial time saved greater efficiency greater sales in fact we must over communicate what we mean by innovation if we use the term at all so what are the key takeaways when it comes to innovation in your business we need the full team on board but we understand that not everybody will be on board at the start that's why we need to communicate the benefits of
innovation across the organization and ensure that innovation means the same thing for everyone head to our blog to find out more about the importance of both language and communication to build a culture of innovation [Music] you
