first and foremost we have to understand that there's no such thing as certainty of outcome um and this is why this is one of the this is a huge difference between finite mindsets and infinite mindsets right a finite minded leader is afraid of surprises and does not like uncertainty which is why they like to work work in very short time frames because you can actually affect quite a lot of certainty if you only think quarter to quarter maybe year to year but if you start thinking in five and ten year increments we all know we
have zero control over those outcomes so finite minded players like to play with very short time frames because it makes them feel better even though the game is infinite so it's actually again sort of a stupid idea infinite infinite-minded players embrace uncertainty and find opportunity in surprise and so where something goes wrong or different and just as an aside i got such a kick out of when kovitz struck you know everybody was talking about during these uncertain times news flash all times are uncertain there's never been a time in history ever that was certain all
that happened was something that we didn't expect took place that reminded us that time is uncertain and for the finite minded players the immediate reaction was panic right um what am i going to do how am i going to survive and try to double down on the old way of doing things hoping that if i just did it more or at least attempt to do it online that i would that it would survive right the more infinite-minded players and this has nothing to do with stress we can still have high stress with the with with
what was going on but the more infinite-minded players saw the sudden change in their business and saw and thought okay this is an opportunity what can i do with this and instead of doubling down on the way they used to do things but doing it online they said okay the times have changed the way i operate my business have changed all the things that i used to be able to do like having lunch with people can't do any more so given what i know now if if i was starting from scratch i have something really
valuable and important how would i build my business today to still provide the value to the people who are looking for the thing that i offer and that was their mentality their mentality was very entrepreneurial their mentality was very creative and they though it may have caused stress there was an appreciation for the opportunity
