You Need This In Order To Scale YouTube Ads - Full YouTube Ads Course 2024 (Part 5)

welcome to part five of the full no YouTube ads course and we've talked about the product a lot so you should basically have a rough idea on what your product should be like we've talked about the advantages your product needs we've talked about if your product is high ticket or low ticket we've talked about which segment of your Market your product is catering to we've talked about the funnel we should use to sell your product so you should basically have a rough idea of what your product should look like and now we're going to talk

about how to build build or improve this product in order to have happy customers so basically retaining happy customers and in order to make money on our front and product which is our goal we want to make money with our front and product with ads the customers have to actually pay and actually complete all their payment plans I mean it's so obvious but most people don't really get it right in order to make money the people have to actually pay and they actually have to pay the payment plans if all of the them instantly cancel

and refund even if we get sales it won't work because they give us money we have to give it back at the end we didn't win anything and also they have to really love our frontend offer for us to be able to upsell them later on we've talked about it before we run ads to our front-end product we sell them our front end product now we got a customer and this customer is now ours so we can sell him additional products our upsells and that's where we maximize our revenue and in order for us to

be able to sell them upsells they first of all have to love our front-end product if they hate our frontend offer or front end product upselling them later on is basically impossible so if they hate our frontend product we eliminate the part where we can make the most money if the hate of front on product we eliminate the upsells because it just won't work and the upsells are a part where we make the most money so basically your front product has to make the customer happy it has to be great it has to make the

customers happy and our front-end product has to actually deliver the promised result if our front-end offer promises something we actually have to deliver and most of the time the problem is not really the product itself most of the time the problem is the way the customer consumes the product so if your customers right now aren't that happy if they're not happy the problem most likely isn't the product itself but the way the customer consumes the product they're basically consuming your product wrong most of the time so here's how to make a great product if you're

building your product keep this in mind and if you already have a product use these tips to improve your current product so adding a mindset section if you have a course or a video training or like in Mastermind anything with recorded videos put in a mindset section everyone that goes through this mindset section is instantly more motivated and focused on the rest of the course because it just gets them like a boost it gets them a motivation boost they're really focused and they're really motivated and this motivation and focus is obviously useful for them to

complete the rest of the C remove every obstacle for the customers if you want your customers to be happy make it as easy as possible for them and one part of making it as easy as possible is doing stuff for them if for example you have a coaching where you teach people how to build a profitable e-commerce store and you notice that every customer is getting frustrated because they can't seem to find a profit product like they have no idea how to find a profitable product and it frustrates them they are getting angry because they

can't can't find a profitable product how to make them happy what would you do obviously you can find the profitable products for your customers you would do stuff for them you would remove this obstacle this obstacle where the customers are getting angry and frustrated you remove it by simply finding the profitable products for them or hiring somebody in your team that does the finding of the profit products for the customers this would make the customers instantly way more happy make your product also easy and super self-explanatory I mean having great support persons is great but

what's even better is having a product that is so self-explanatory that you don't even have to talk to the support because even if the support is great nobody wants to talk to your support persons so ideally make your product so easy that the customer doesn't even have to use support everything should be self-explained mandatory to a 5-year-old basically try adding a customer success manager if you have like a coaching or training or a mastermind or whatever have a person a team member that is actively helping your customers your members they should be assigned to certain

members and should actively help them they shouldn't they should not only answer questions when they get questions they should proactively go towards the members and ask them hey are you stuck is there any way where I can help you hey what are you working on right now they should be looking after your members and really make sure they're having success because that's a great feeling for the customers the customers will really have the feeling that you care for them you even have um a real customer success manager assigned to them they have the feeling that

you really care about their success which will obviously make them happy so having a customer success manager or you yourself being the customer success manager will help a lot what also helps a lot is giving the customer a fast initial result for most products you sell the promised result doesn't happen instantly if you show somebody how to build a profitable e-commerce store this this doesn't happen instantly it isn't like the person buys the coaching and one hour later has an profitable e-commerce store that doesn't work the promised um result has like a time frame maybe

after like half a year the person has a really profitable e-commerce store but that's way too long the person has to invest their time and money way too long until they see that result after like half a year so you have to try to give them small result after small result you have to give them small wins and the faster you can give them the the first small win the more they are hooked and the higher the chance that they will actually complete the entire time frame to get the real result because if they get

no results the entire way until the end most of them will be demot demotivated and will just give up so you constantly have to feed them small little winds so they get home and they continue think about it is there anything or is there a way you can get your customer a fast inial win you want their you want to give them fast dopamine they should be thinking nice this worked so fast one step closer to my goal show your members results of other members then they will trust the process way more if you're selling

somebody a coaching for e-commerce products and a new customer gets in this e-commerce coaching and sees that every one of the other customers is getting results this person is going to be 100% certain that this um e-commerce coaching will also work for them because it has worked for all the other members I mean he's seeing all the results from all the other members so this will obviously work and this is why he's obviously motivated to work towards achieving this goal but if the person gets in this coaching and nobody's having results and nobody is uh

is happy and all of the other customers are frustrated and stuck somewhere then this member will probably not really trust your process because in see oh this process hasn't worked for all the other members so it probably won't work for me too so I'm just not going to even try so it's really important to show results of other members so the person the new members basically see hey this actually works and this actually worth going after and cancelling must hurt the members cancelling must be painful and I'm not talking about hiding the cancel button or

anything like that's just shady and and scammy if you hide the cancel button and make it basically impossible for them to cancel it should be as easy as possible to find the cancel button but pressing the cancel button actually canceling itself this should be painful think about it if you have a business there's a business and this business has one payment processor let's say this payment processor is stripe and let's imagine stripe charged a um like a subscription plan like a monthly subscription plan and this business has only this one payment process or stripe it's

charging a monthly subscription plan and this is the only way this business can make money this would be so super painful and hard for them to cancel stripe they would basically not cancel stripe because it's their only way of making money as soon as they cancel stripe their payment process has gone they can't make money their business is bankrupt so canceling this product would be so extremely painful for this business that only has this one payment process on and you must be thinking about how could you make your product in a way that it's super

painful to cancel like the person the customer just needs it this business needs this payment processor otherwise it can't make money so it can't cancel it you have to think it think about it like this then track your usage you can't improve your product if you don't know how your product is being used right now how are members using it you can use softwares like mix panel for example and integrate it in the product and then look at it how far are the members getting where are they dropping off where the what are the aspects

of a product they are revisiting the most and if the customer wants to cancel help or downsell them most of the time when somebody wants to cancel it's not actually because they don't like your product or because the product is bad often times it's either because they're stuck and they can't get the result your product promised them or it's about a money issue they don't have enough money it's a payment issue okay and if the problem is that they are stuck they they can't get further they're not making progress anymore therefore they want to cancel

then simply ask them where are they stuck and then help them give the topic to your customer success manager and let the customer success manager help the person because if the person gets unstuck he probably doesn't want to cancel the product anymore because he's again making progress towards that goal and if it's a money issue try downselling them if he has the premium package right now try Downs setting him the smaller package because the person most likely still likes your product and wants to keep using your product and wants to continue having this product but

but he simply can't because the money is the issue so by downselling him to a smaller package that's cheaper the money issue would be gun because you could afford a simpler product but could still keep like a good portion of the product obviously not all of it because he's getting a cheaper version but you can make like damage reduction you're still losing a little bit of money but you're not giving him a complete refund or complete cancellation and make it more personal the more personal your product is the more interaction with the members you as

the founder actually have the more happy they are most of the time because most of the time the people choose your product because of you because of the founder because of the personal brand behind it and the more they then actually get to interact with you the person the reason they bought your product and not a product from somebody else the more they get to interact with you of course the happier they are and also have a super active Community this is so important to get like this recurring factor in it like even if they're

done with your core product they will probably still keep continue using your active Community they will keep being active in this community even though they've already completed your core product so we just keep going in here and they if they make friends in the Super Active Community it's hard for them to cancel their product because if when they cancel they lose access to the community and if they have made friends in this community cancelling would not only mean losing the product it would also mean losing their friends and losing access to like-minded people and losing

access to the ability to get your questions answered and losing access to just basically your friend group so having a Super Active Community is important because if people make friends there cancelling is extra painful because they would lose their friends and in addition to that a community is super great um for other members to be able to share the success success if we go back here the last point was results of other members the members have to see results from other members and this is super great to have a community here because in this community

all the members can share the success and other people see it and then the last point is get the person emotionally involved and committed they have to take it serious if they don't care about your product they are not going to use it and if they're not going to use your product they're not going to love it and if they're not going to love your product they won't buy your upsells so it just simply won't work and also if they're not going to use your product they probably won't um complete their payment plans they probably

won't keep paying and they will cancel so get them emotionally involved and committed they have to take it serious and the easiest way to get them to take it serious is to have them pay a lot of money if for example I bought a weight loss program a weight loss coaching for $20 the chances of me actually being serious about the product are super slim because honestly $20 won't hurt me if I buy this weight loss coaching for $20 and I don't lose weight I'm not really mad about it because I've only paid $20 I'm

not really invested I'm not emotionally invested in this product but let's compare it if I bought a $22,000 weight loss offer I better be losing weight if I didn't lose weight even though I bought a $20,000 weight loss offer I would be extremely mad so here I'm emotionally involved because I paid so much money I better be losing weight now otherwise I'm mad so getting the customer to pay a higher price makes them more committed and the more committed they are the higher are the chances of them actually finishing your product actually using it and

by using it they get to love it and if they love your product they will probably buy your upsells using these tips for your product will just make running YouTube ads way easier