How To Turn $10 Into $10,000 With YouTube Shorts

I'm on the bow with that and my team is on the ball with that because people in my team that are in my program are only people doing five figures a month with the with the model themselves entrepreneurship is a matrix because you leave the 9 to5 grind to come into this [ __ ] 8 a.m. to 800m grind or even even further because then instead of becoming a VP you are just trying to get ahead in some entrepreneurship Vortex no Amount of money is really worth losing yourself for because like I would rather be

making 50 100 Grand a month and be ex extremely just fulfilled by life then make 10 million a month and hate myself and want to jump off the before we start this podcast I have one small favor to ask you if you've been enjoying our US tour and all the extra effort we go into making these episodes please hit the Subscribe button down below so we can help more people every single week thank You all right let's kick off where I want to start I have to start with some of these numbers dude 17 now

yeah how much you do in a month now compared to 16 and compared to When You're 15 years old yeah so I'll start from when I was 15 and kind of build up to it because it's a pretty interesting story so when I was 15 um I was doing multiple six figures like two to 300 Grand a month in profit off of Snapchat which was like a method to make money online with short Form videos at 16 it all kind of went to [ __ ] and uh Snapchat died so my monthly income went from

like multiple six figures to maybe low five figures like 10 20 grand a month which which was still insane but comparatively to what I was used to was a really big drop and then at 17 I started my software company started my coaching program and then I also started to run more channels and at the moment a month we're doing around a million in revenue and like um a good a Good chunk in profit because of how lean most of the businesses are why do you think you've been able to do that versus 99.9% of

the higher history of the universe have never been able to get those numbers regardless of age because I have zero time difference between ID and execution explain so whenever I have an idea instead of pondering it procrastinating it if I think it's going to fail if I even have a little chance in my head of IT succeeding I'll go for It I don't care if it fails I have all the time in the world and I think that's why I've been able to jump at like so many opportunities and some of them have failed granted

but a lot of others have succeeded and that's just because I've taken the chance to go into more ideas and execute on them what keeps that emotional connection separated from it like why are you not tied to those ideas cuz most people get so caught up in you know oh it's not working it's me and Then they go down that kind of wrong spiral um it's interesting because I do love all the ideas I come up with and I have some sort of attachment to them but at the end of the day I know whether

this idea doesn't work I'll make money with another one so I'm not attached to making something work if I've exhausted every option into trying it and I'll exhaust every option into trying something before I feel like I should move on because if I don't then that's Just doing a disservice to myself so every time I come up with an idea I try to get every possible smart person I can to ask for advice I try to execute on it as best as I can with the strategies I come up with everything that just someone would

think of to execute on a good idea I try to do and thankfully I'm not going to drink it here but my hit rate has been pretty good on ideas that have been successful but that's also because I handpick my ideas really good I get a lot of opportunities of like things that I could be doing all the time but I don't because I just I'm very tunnel visioned on a very specific Mission at the moment and so every idea I come up with is kind of an expansion of that little circle that I have

in mind I think looking at you one of the reasons why it's hit so well is because you understood content and marketing first yeah and not understood it like you literally mastered it and most People never like first time Founders focus on product second time Founders focus on distribution yeah you focus on distribution at like 14 years old in your in your bedroom right so now everything becomes easy not easy but you know tracing back when you were 15 like talk to me through those real grungy hard moments where you were able to separate yourself

and now it's all open to getting marketing to getting this episode of kickoff sessions is sponsored By 10 plus I've been using 10 plus in a hot tropical climate for electrolytes for also hydration keep up with training and also my performance in my podcast and in my business 10 plus is actually designed to enhance performance specifically in tropical climate the result is a potent blend of Indonesian ingredients that enhance Peak Performance and also taste awesome as well I'm using 10 plus every single day right now across their mango Citrus Orange and pineapple flavor you can

order it directly in Indonesia by checking out the link right down below here so check out 10 plus and you'll be able to get access to a wide range of their products to enhance your performance improve your hydration and also be able to perform at a better level yeah I mean as well when I was 15 I wasn't as well known for being good at what I did it was more of me in the trenches working on my craft to try to Get better and so it was a lot more of being like in a

war every single day with what I had to do versus now um I was just constantly trying to prove myself when I was 15 to myself but also to other people because no matter what you accomplish I mean at 15 like I said I was making good money with Snapchat but no matter what you accomplish people always attribute it to your age so the amount of opportunities I got back then wasn't as good as now um the amount of People that respected what I did wasn't as good as now and I think one that comes

with maturing so like I think a good entrepreneur isn't made by the first success they have it's by the second third fourth they show that they can run laps consistently um and when I was 15 it was the first time I'd ever done it so I understand why people would be skeptical because a lot of people come in and out but at the same time at 15 I was honestly like the same person Mentally in here than I am now but people just have to catch on um what made you develop what is that trait

and what made you develop it when you're so young like dude when I was 15 I was eating Cheetos in my [ __ ] pajamas playing Call of Duty Modern Warfare 2 trickshotting on [ __ ] Rost yeah like don't get me wrong I did do that stuff as well for sure I wasn't just always trying to make money but I didn't really attach it to making money I attached it To enjoyment and my enjoyment was making videos online and that was my playing Call of Duty that was my doing that right and so I'd

have the bag of whilst I made videos um so that's what I enjoyed doing um but it's very interesting because I wouldn't even say that I'm more of an expert at making videos although I think I'm good at it I think I've like kind of mixed being good at business and being good at videos because a lot of people are really good At going viral but they don't know how to create businesses out of it a lot of people know how to create businesses and have good ideas but they don't how to get the distribution

for it 100% And I think I've I came up in a way where I mixed those two in from the beginning I always thought of like a video I made of like so I used to run a magic Channel back when I was younger I used to do magic tricks and I remember that the second I made the channel I like Registered a domain instantly on um on Google and I just did things to like prepare myself for potentially running a business out of the channel yeah and I like started to look at manufacturers to

create like a deck of cards and stuff these were all just things I did when I was 12 13 because I really enjoyed the business aspect of things as well so although content and making videos is great I think like the real skill set that I have is mixing both of those Together I'm always focused on the offers on the back end right like where can you actually make money from it and I call it going from the broke Creator to a Creator entrepreneur someone who just uses content as a mechanism to get traffic into

their product service whatever it is I if you think about it a lot of creators have a million plus subscribers and are may be making 10 20K a month right selling merch or whatever and like yeah that even less you're Right but like people that understand how to mix both I mean I have maybe 60,000 on YouTube right now and although that doesn't sound like a lot um in the business space and especially because I think I've built up a cult audience I think I've been able to turn that into like close to seven figures

in revenue from just the coaching program in like two months and so it's like I think that's just relates back to what I said before mixing understanding how to Create a business on top of understanding how to make a good video it's a very very good skill to have a very like valuable skill to have I think so when I watched your podcast with Brett you said you didn't want to be the person selling courses yep and now you got a course so but you got a coaching program so want me true what was the

change in he here was I actually mentioned this to Brett as well recently and it was at the time When I made the video with Brett I was doing Snapchat and Brett was telling me to do a Snapchat program because that's what the podcast was about but then in there I knew Snapchat was dying and I knew it wasn't a teachable method and I hadn't expanded into other versus of content yet so I was like listen I'm not comfortable doing a program on something I don't actively do um and now I'm doing a program and

around YouTube shorts but I'm actively running YouTube shorts Channels doing 15 to 20 grand a month like I could pull up dashboards right now and just show you the accounts because I'm a very big believer in practicing what you preach but it's not even that it's a very big disservice to the people you sell a program to or course to if you don't actively practice it because you don't get with the trends you don't get with the times and therefore you lose out on your touch probably within 6 months of launching Because of how fast

this environment changes especially with content content environment changes very very quickly so if you're not on your ball all the time you're doing a very big disservice to everyone who pays and invest in you because they trust in your opinion to perform that's the reason why I'm recording so many podcasts I'm helping people build their podcasts but I have to be here flying 30 hours to show people this is how we run a conversation Yeah the flip side to it is like let's say you're a financial advisor you're broke you're a personal trainer you're fat

you're a relationship coach but you're single it doesn't make sense there has to be the polarity now for your coaching program and especially looking bringing people zero to one how are you helping people go zero to one with short form and to monetize short form when it changes on a [ __ ] swivel every single week yeah I think with what I teach I don't teach short form using your face I teach faceless shortform on YouTube so you don't even need to show your face to make these videos and that's a business model on its

own um and really as the times change the way of making content changes but the fundamentals always stay the same you need to understand how to analyze your retention how to analyze what a viewer wants to see and all these fundamentals can just be adapted into new new new Niches there's always obviously going to be like new tricks and stuff that come out um and disappear as time goes on but like I said I'm on the ball with that and my team is on the ball with that because people in my team that are in

my program are only people doing five figures a month with the with the model themselves um and I've made sure of that because I think that's very important for every student so like you said bring them from zero to one is honestly I'd Say harder from than bring them from one to two or one to three and so zero to one is where they have to learn all the fundamentals learn what they're actually getting into and we have that with like a course so we have a course that people can get but the course isn't

where the value is courses are great but people don't always adapt the trainings and teaching when they just have like videos to watch I think it's very important to have like mentorship and to have someone On your ass about everything and getting you to do things and I'm still improving the way we run our mentorship we're very early on so like I'm adding more things to be more accountable to the students and things like that because like I I split test everything so I'm like okay this way a student did better than this way I'm

going to go to this way now you know what I mean so I like to like always be on the board with that like the team also is very big with that so We have people um that we send type forms to all the time to just gather student advice and student student feedback so we can make it better because I'm not trying to sit here and make a program that I don't touch for 12 months and it just stays the same never improves I'm really trying to do it good so zero to one is

them watching the program and kind of getting the fundamentals there and then they'll kind of be in a community with coaches that They ask questions to Etc and that's how they expand expand their knowledge and then there's like a mentorship part of the program where you have a private coach assigned to you you get calls with your coach you get multiple weekly group calls and there's like pre-recorded segments there's there's a lot of things to help you get ahead um because I think accountability is what pushes people forward more than anything else and if you

don't have the funds to be in a Program it has to be self-motivated that's why most people don't do [ __ ] right like the best thing about your work is that when you were [ __ ] 145 remember watching your videos of you saying you spent all night editing and then you scrap the idea at 7 o' in the morning and go again now dude that internal drive like the mindset element is what separates most people like there comes a point where when you spend the cash it still won't make a difference Unless you

are internally driven so I think can you talk about some of those earlier experiences because they're like almost psychotic right they're proper like real startup [ __ ] and you did it for Content which now feeds into the business Fe like I'm going go in that to a sec I just want to say before that though that what you just said about people who no matter what whether the invest or don't some just will never do anything and some will I have people From the audience who messag me being like I watch your free videos

on YouTube took a little piece of detail that you gave me and I'm making $10,000 a month now they've never bought anything from me they've never purchased any of my products but they were just motivated to do it and that's the difference there's people who no matter what they will just do it they will make it happen and it's just it's okay if you buy a program but if you're not motivated nothing will Help you whether you buy a program or you don't you're never going to make it's just so simple like it's that simple

honestly but going back to me honestly I I was I was not okay when I was younger and I still think I'm not okay now I'm just so obsessed with just doing this stuff like I love it um and I think it makes it really easy to do it because also really easy to scale these businesses and manage a 100 things at once because I love it but when I was Younger and I saw the opportunity of Snapchat it was the first time I'd ever gotten that big break cuz I feel like everyone works works

works and there's just this one inflection point in a lot of people's careers where it's just like okay I'm on an uptrend now like it's finally starting to pay dividends like I'm going like this inad of like this now and that was Snapchat for me I was editing making a few hundred bucks a month sometimes I was making a few Thousand a month it was it was amazing but Snapchat was that jump from like low four figures to like five six figures and the funny thing with Snapchat is that I made so my first ever

month of Snapchat in profit I took home $125,000 and my partner took home $125,000 so I never went from like 2,000 a month to 10 to it's funny I went from 2,000 a month to $120,000 a month and that [ __ ] me up it's a crack it was it was like but it was like now there's no Way I can throw this away and so I went into overdrive mode like like you wouldn't understand like I stopped going to school even before I technically dropped out I stopped seeing anybody I stopped having social interaction

like I was all in all in like my like I would live and breathe I would dream about the videos we would make the next day and it was simply because I couldn't let the opportunity go to waste and um funly enough I honestly have no reason to be Here like a lot of the people that I did Snapchat with are nowhere to be found right now they just hopped on their Snapchat got the bag and just never continued because I didn't know how to adapt and a lot of people did that and I'm just

like I was so persistent it in doing it after Snapchat I was not going to be a one hit wonder on Snapchat brother that's the reason why you don't you don't win the game you just don't quit exactly it's that's what the Infinite game is is that everyone in this in not the online space but everyone in the business space is like I'm the best I'm the best of this I'm the best of this there's no one that's the best there's just people who just don't [ __ ] quit 100% And therefore being in the

arena is by virtue winning if you want to put a parameter on it but for you you just constantly just kept on working on it and my question for that is Did you ever feel like depressed on the other end of it of course um there were a lot of times I I was like [ __ ] this like what am I even doing like like what is this even worth it um because in business you have very high highs and very low lows and so there's no medium I've never found a median before and

that's simply because like I feel like I'm at War so there's never any median it's either I'm like everything's going amazing and I need to now keep the boat Afloat or everything's going to [ __ ] and we need to keep the boat afloat and so it's it's like it's like I've never really had like this time where it's just been Bliss and it's been like wo like I could take a step back now I always feel like something is going wrong and I have to sort it out and so I have been depressed like

I wouldn't say depressed I've just been sad in the moment because I've never had long periods of just being always sad but I've been sad in the moment where it's been like like bro the stress isn't worth it like I just want to relax for a little bit like please just let me relax because I had a big jump from being a normal kid to not a normal kid like I still thankfully like I still have all my friends from when I was like three four five years old like very young so they don't do

anything with business and it kind of keeps my brain sane where it's like I don't have to think about All the worries and problems when I'm with them we're just talking about regular stuff and that's how it always was when I was growing up and how it is now when I'm back home but like then there's this whole other part of my life where it's just like I'm acting as if I'm like a 30-year-old running multiple corporations where eight figures like it's it's hard to balance it because I don't think it's 17 18 19 old

is programmed to run something like that Dude your brain is not developed for another four more years yeah like my prefrontal cortex isn't all there yet and that's why I think for you there's a definitely a balance in the personal side that you just need to be cautious of which is the fact that like now that you're super wealthy you're influential you have the authority you have the network of people like don't let anyone take that from you because like like that's that's you have me right like People you won't even believe will try manipulate

you try to use your I'll give you my example people would use my name without me knowing to get connected with people to get like discounts in coaching programs legit it was like the weirdest [ __ ] ever and then there's more extreme stuff then where people would want cash from you and whatnot Yeah just something to be mindful of because when you're moving so [ __ ] fast you're thinking like yes up up up up up but there's Someone else okay better I put it is that you've developed to be a person to be

able to make a million dollars a month but the people around you have not developed to make 10K a month therefore they're coming at situations with a different mindset whereas for you you're like yeah I'm much more I'm maturing effectively but those people who are not maturing they come in with the wrong intention no yeah I understand I mean I've definitely not had as much Experience in that as people who are older like you just had more time in the space because a lot of the experiences simply come with time no matter how much money

you make no matter how fast you move some of these things just come with experience and pain yeah and so it's like I've had some of it already in the two years that I've been here um and like it's been an eye opener for sure because honestly like to be very Frank and it might seem immature but I came Into it thinking everyone was an amazing person and like like if I was just a really good person then everybody would be a really good person to me and like that's just not the case at all

I'm still like really feel that I need to be a really good person to everyone because that's my moral code but I know that I'm cautious in the back of my head of the fact that not everyone is coming to me with that intention and I've experienced that Before whether it be just in any facet whether it be company or semi-personal life or business friends or whatever um and it's just like it's just something that you have to deal with bro like I don't know it's just you have to build tough skin around it because

it's always going to happen I keep my friend group very very close I have a close group of friends from school from my boys that I grew up with that I like trust with my life and then I have a close group of Friends of business people that I trust with my life because it's the people that I kind of came up with in early stages and I trust now and I've built relationships with and apart from that like I have acquaintances I have people I go to for advice like to be very honest with

you I've mentioned this a few times now but I only think there's like two or three places you can really make lifelong friends and I think one of them is when you're coming up early Years of your life where no one has any expectations of who you are how much money you have you're just kids and you love each other because you're good people and two is when you come up early in business when it's the people you grinded with it's the people that you went to advise for and you both were in the trenches

together and then there's obviously odd times where like you'll find someone and you end up being really close to them which I've kind of had in Recent times I have a lot of people now that I've met in the last like three or four months that I've like really simulated into gotten really close to um but it's hard like finding good people is very hard do you watch kickoff sessions and wonder how did he get that guest well I've actually broken down every single step to get the best guest in the world what I like

to call Our Guest management system this is a step-by-step tutorial with templates and Scripts as to how I get the best guest in the world every single week if you want to see guests like Luke belmer Justin Waller Justin Welsh M gray and many many other people follow the link Down Below in the description and I'll give you the exact system we've used to get over 250 guests and generate over 40 million views on kickoff sessions so click the link down below and I'll give you the system right now and I think the people that

you meet now are similar to You because you're on the same trajectory similar you're interested in content and business and whatnot but it's the people in the beginning and like that that's the trouble especially with dating right is because guys are like oh I'm going to wait till I become wealthy but when you become wealthy you view relationships and people differently that's very you know because you think people are coming to it's the Optics right and I like to say like if You're like this Rich dude in Dubai or Miami the chicks you're getting and

attracting are the wrong people that you're trying to attract like me and Lis are married we met 5 years ago I had minus $5,000 in my bank account she was the one who told me to start a podcast she was the one who told me to start a business right and we kind of grew together and that's back to your your growth at the same line right because that's the other side of this you know This the other side of the game is the fact that when you get 2 m month you want to be

there and not depress out of your head and [ __ ] suicidal right because that's what happened it's not well constructed no amount of money is worth having good like losing losing that hair yeah like yeah I really like this hair um no no amount of money is really worth losing yourself for yeah because like I would rather be making 50 100 Grand a Month and be extremely just fulfilled by life then make 10 million a month and hate myself and want to jump off the bridge right and I think I'm growing listen like you

can't control how fast you grow because you always want to grow fast and like things can grow fast things can grow slow but I'm growing in a stable way now where it's like I can kind of predict what's about to come in a sense where it's like it's an input and output of my action so I Know in a sense like if I do this with the brand and I do this with the companies I think it's going to go from this point to this point and so it doesn't catch me off guard cuz I

think a lot of the times the way people lose themselves is one when they grow too fast and like they they don't know how to handle it like they don't know how to handle the position that they're in at the moment and they lose themselves in it because they go and they start being With the wrong crowds they start figuring out what they should do in that position because a lot of people don't know how to handle where they're at um and I think like I still maybe don't know how to handle where I'm at

a bit but I think I'm very like grounder dude yeah like I think I understand like I'm conscious about what's happening well the best thing that I saw from you which I knew we were kind of caught from similar clots was when you said you Weren't going to move to Dubai or Miami yeah yeah no I want to stay in Cyprus and can you talk talk about that because the common knowledge in online space is if you're not in those if you're not in those cities you're a loser whereas like I'm living in Bali Bali

is there's a lot of killers there man there's a lot of guys doing a lot of great stuff but people value the other side too you get me it's not broad at all cost it's like yeah like we can have a really good Standard of living exceptional standard of living probably one of the best in the world and not be fat broke bald at the same time yeah like I think the reason I want to be in Cypress was for a couple reasons I've been to Dubai I've been to Miami um Miami is terrible like

honestly I just don't enjoy it um but when you go to these places it's like a whirlwind of everybody trying to catch up with each other and everybody being fake because They need to get on top of the next person and just everybody nobody there has friends no nobody there really likes their peers nobody there has like a fulfilled life it's all about just getting ahead and just like and that can be good because some people operate really well like that but what the way I run it is I stay at home I have my

home base in Cypress I live with my brother we live in a very nice apartment like we live a very good Life in Cypress and a lot of people don't understand that Cypress is a very nice country um very modern there's billionaires in Cypress it's becoming a very big hub um but regardless I live in Cypress quality of life is amazing really amazing the food is great the the quality of just people good people there and I'm like in pretty much Central Europe I'm a 5H hour flight from anywhere in the European sphere I'm maybe

a 10hour flight or like 11 12h Hour flight from America which is fine with me it's not that crazy and I can travel I have the luxury to be able to travel whenever I need so I'm around like six to seven months in Cypress a year and then the rest I'm kind of bouncing about with between places like Los Angeles um I'll be in London I'll be in Dubai but I won't be in these places as my home base I'll be in these places as a place to visit extract the value I need to extract

meet the people I need To meet and then get out and I think that prevents me from falling into that trap and it's also the thing where a lot of people think you need to be a small fish and a big pun to get ahead which can be true but I find that having just a piece of Mind where I don't need to focus on anybody else people always asking me to go out people doing drugs people doing this that the third just focus on what I need to do in Cypress I'm around family I'm

around good Friends and when I need to travel I travel and I see people and then I just come back home have you been watching these episodes and really wanting to grow your own podcast do you not know where to begin and you feel stressed overwhelmed and Under Pressure are you tired of wasting time money and energy to actually create the perfect episode that's where Vox comes in Vox is a done for you agency where we produce and edit your podcast we grow the show on Autopilot and we also monetize the show through your products

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me directly below via the link and we can chat about how to grow and monetize your show right now dude that's why entrepreneurship is a matrix because you leave the 9 to-5 grind to come into this [ __ ] 8 a.m. to 800m grind or even even further because then it becomes like oh instead of becoming a VP you are just trying to Get ahead in some entrepreneurship Vortex right so you need to have that grounding you have that grounding of 17 your Miles Ahead let's get a little bit tactical so with the people that

you're you're coaching specifically and you're bringing them even into they're using crayo and whatnot so my criticism of these like not AI platforms not saying yours is but just in general is that they they just look like [ __ ] like in Our coaching program I try to get everyone off Opus because it just looks [ __ ] um and all the other platforms look [ __ ] how do you think that kind of restricts people to some degree and like what's your kind of advice to overcome that and build better short form that grows

and builds a business yeah like here's the problem with a lot of these softwares in this editing space is that you're competing against billion dollar companies like cap cut and premere pro And those are just so creatively Freedom like like anyone can do anything on those softwares and so it always makes it to like places like Opus and crayo Etc might never probably will never be better than Premiere Pro and cap cut but I can't speak for Opus because I'm not in the company but for quo specifically our goal is not to be better than

Premier Pro it's not to be better than cap cup it's to create quick solutions to make the videos that our audience Wants to make so for us specifically our audience wants to make faceless videos on Tik Tok YouTube Instagram and they also for example want to make those like clipping videos of talking about streamers Etc and those videos are very honed in by our software if you're someone one who makes Advanced 3D animation videos and you want to use crayo you're wrong because you're not the audience that we want you to have so our software

will not work for you we Are here to serve a specific kind of audience and that audience just happens to be very big which helps us in the long run because our software can then earn a lot of money but we serve a very specific audience and we try our best to be really good at serving that audience so we put a lot of time into making for example our subtitles really unique the big thing with these software is that they autogenerate videos for you but they give you no creative freedom to Change it for

yourself because I can't think of what a user wants to do with their video I'm not the user they have their own creative like way of thinking and they want to make the videos in their own way so something that crayo does that I don't think a lot of software do is we'll generate the video based on how you want to generate it but then after it's done you now have the creative freedom to change it up however you want based on what we've done so it Adds that extra layer of just giving you what

you want to do like you can never be perfect but you can be as good as possible and consider this with crayo we are completely bootstrapped we've never raised a single dollar we've never paid a dollar in ads and we only have one developer and so it's like we are very very lean and we're running a company in a way where we are prepping ourselves now like we've been very lean up until now but we are Making like strides now to go like from like this to like that and for the amount of growth we've

seen for how how like really compact the team is and how we've really just been kind of grinding away at it it's been insane I mean crayo now is doing anywhere from like half a million to 600 Grand a month Alone um dude you could sell that now for 30 mil yeah I mean 6X like yearly technically yes um we've gotten offers but we've just declined a lot of offers because we Just see a lot more potential in the product but that's what I'm saying like we have one developer pretty much is just putting all

of his time into this Al and then we have me and mus on the front end then obviously we have people like doing some like stuff for the company on the back end whether it be support or like stuff like that but the three SE Suite members are very lean and we've already grown to this and so I can only imagine once we probably expand the Operations how much better our products going to get how much more users we're going to acquire how how many more people are going to be able to see C and

be like I would use this over cap I would use this over this is the underlying technology like GPT so we have like a lot of like backend things we use so we do use GPT for certain parts for our script and stuff so we even have like a feature in crayo where if you want to make a certain it's Like it's called a story video and it's a video that talks about maybe wholesome stories whatever right so if you want to make a video under crayo we have a feature now that allows you to

input a viral video in your Niche what we'll do is we'll transcribe that video that viral video and retype it in a different way for you to then remake under crayo so we use like Advanced softs like gbt for that and to be honest with you I don't have at least 10% of the knowledge That my developer has on what we really use in the back end but we've also changed to being very private with the product so we used to use a lot of like cloud services and data Brokers and stuff like that to

get like their power to use on our software but the problem we found is that if they [ __ ] up our software is down and so we've transferred a lot of things to be house now like it's crayo inhouse assets um because it just works it builds us more Equity value because it's all owned in house and it also prevents us from having to worry about someone else to mess up for our product to go down and it might cost a bit more in the short short term but long term it it works really

well I like what you mentioned about the feature the transcribing because that's what you were doing about your most videos right exactly so it's almost like you what you've learned and what you've been doing you're just Creating a software to effectively do that on your behalf the best software is made from an owner who has the problem himself like that is where the best products are made I mean just look at people like for example Ean he has Floy which is like an agency software that came from him having the problem with his agency and

me uh and Musa our problem with Creo came from having problems with making short form content and it's just like yeah exactly so no Mor had the thing with YouTube you had problems with YouTube like the best software is made from when you just have a core problem I I feel like I have a lot of people that I know that try to find issues that they have to solve and it's like you're never going to find that issue that is really going to make you money if you're looking for it it's something that if

you have most likely a lot of other people have but if you look for one then it's not really going to Pay off the same dude the simple example of that is in the online space people get started with agencies yeah but they'll end up doing ads for a nail salon that's based in like Kansas and the dude is a guy based in like Germany right it's like a clear disconnect between the two whereas like the best problems start internally and then you solve the problem at a different level of complexity so you might start

with an agency go to coaching go to software but You're still solving the same problem yep exactly okay I want to ask you about specifically around your short forms ideas so I heard you talk about Trend jacking Noah marus who who we both know talks about jumping off Trends and crashing down channels and stuff what's your philosophy around faceless channels and when do you when do you leave the ideas like what's your methodology yeah faceless channels is a very War focused Industry and what I mean by that is you have to constantly be hopping next

to next to next there's some types of faces channels that you can be running for months and months and years and those are more branded and like very stable and they're almost companies in a sense so there's like a lot of channels now that create very high level videos thousands of dollars per video budget and they're faceless but it's more of a company that they're putting a lot of Effort into each video with but then there's the other side of the coin where like you're making videos but it's very low effort low quality and you're

just spamming out tons of them like bang bang bang and that's like a lot of the route Noah takes for example where he's like I'm sure he runs a few higher quality channels but he takes the route of like let me take a lower quality Channel That's lower Mo that I can get into and have a competitive Advantage so my Competitor's posting one time a day I'll post three times a day and just bangs them out and then Sprints them to 100K a month and then they crash and die within 4 months but then he's

on to the next thing and so that's the way a lot of people go about it um and for me I always like to think long term with what I run and especially with faces channels like with slam dunk which was the first ever shorts Channel that I ran it was technically like it wasn't a Very high quality shorts Channel but it was very Evergreen like that's a channel you could be running in 2025 and you started in 2020 if we had not stopped it simply we stopped it because there were high leverage opportunities like

Snapchat came up and that was making us half a million a month when um slam dunk was only making like 10 grand a month so like we just focus on high leverage opportunities but regardless um you have to focus I think in my opinion there's Just the way I go about things and how I recommend my students to doing stuff it's just focus on things that you think you'll be able to run in like 6 months to a year because especially with YouTube YouTube is a company backed by Google which is just a massive just

like Behemoth and like unlike Tik Tok where it's always the risk of getting banned and things like that I feel very safe putting a lot of my eggs into YouTube because I only think it can go out from Here and if billion dollar companies are putting their eggs into it why shouldn't I and so it's like I take a lot of not risk per se but I take a lot of like calculated RI like calculations into just putting like making a ton of channels that I think are going to be here in two or three

years because that's the way I want to go about it do you think those channels build Authority um faceless channels can build Authority so I have a channel I'm Running right now which I I'm going to release a video on in October um but I'm not going to mention the name now because I think I want to keep it a surprise for the video but it's a very high quality Channel we spend hundreds per video and it's all shorts and that's a channel that we can confidently say will make us 50 100 Grand a month

simply because it's faceless but it's very high Authority because of the way we make the videos And can't really go into detail although I wish I could but like you can have high Authority faces channels and there's a few factors that play into that the quality of your videos if your videos are just outstandingly good mhm chances are the audience will have more trust in you and you'll have more Authority as a Creator to sell a product even even if you don't show your face um and another thing is just being better than the competition

like people really Don't like fathom that that if you can just be like a few per better than your competition and they're already performing well you have a very high chance of Performing well like when I tell you that some of the most viral ideas from slam dunk were taken from other videos that went viral like I really mean that our most viral video with 90 million views was taken from a long form video that we thought would be turned interesting if we made it into a Short and we did that and it got 9

million views and we've done this a lot with a lot of our other ideas with the channels I have today just take things that work and make them better that's a that's a logic around everything right even that's why the first software compan is not the best it's the second one the third one fourth one right because they've had product Market fit you talk about the the market dynamics which is having a wide time so wide Audience and then a deep relationship being built and I guess that's why Finance content relationship content Fitness content those

so well right because they they have a large target audience and those those niches specifically also come with an intrinsic problem the person wants to solve within themselves Fitness they want to get more fit Finance they want to make more money relationships they want to have a girlfriend boyfriend Etc so those are Things that like people feel on a day-to-day basis whether as when you're making gaming videos or like videos on just general entertainment it's entertaining but the people don't have an internal desire to really focus on you because it's not an intrinsic problem that

they have to worry about the day after you know what I mean whereas that's why I think Finance creators build a lot of a cult to your audience And like these types of kind of spaces and it's because people have a problem they want to solve and if you've solved it they're very inclined to listen to you and what you say because you're in the position they want to be in and so that's great but a lot of people go wrong with for example business content where they just spew [ __ ] advice and like

you can a thousand one people can spew [ __ ] advice but only a few people can like really run business and So it's like I try to show that in my content a lot of people try to show that in their content like for example I've had videos on YouTube where I'll literally take a YouTube channel to 100,000 subscribers to prove it's not luck like I've done it in a video where I took a channel from zero to 100,000 subscribers and started making it 100 bucks a day always within One Singular video just to

show them that I'm starting now from the position You're in and in one video I'll get to where I'm at again well let's talk about that because that's about showing the receipts being the authority figure with actual examples exactly but the first example has to be you because you have to do it for yourself exactly before you do it for anyone else I think that's where that's where a lot of the shady [ __ ] in online space comes from because people are like did the guy actually make 300K a month or is this software

Company actually doing 10 million a month month cuz there's no proof mhm you know and that's what you've been able to document really well so how are you going about building your brand now with 60k where you're at and now you've done all fa's channels you've gone crazy numbers for those is a plan to go really large with your own brand I'm going to be the biggest in the business space within two years full claim tell me how so I'm in a position that I feel no One else is I'm 17 and I'm really running

just quite frankly I think like versus a lot of the big people you see in the space that frame themselves to be very big I think I run just bigger companies than them quite simply and I have just a more just I have more re like I actually do it you know what I mean I actually do it and so I think that's just something that people don't do people don't actually do it and so apart from that I Think I have a very good eye for like like I could go into so many different

things it's just that I feel as though I can make content that relates to a larer larger audience a lot better than I think anybody else and I've been like I talked about this yesterday but I've been split testing how I want to run the brand these past few months um and it's been do want to do I want to Output more consistent videos and just spew value and just like do this and that generic Or do I want to do something that people haven't seen and I've tested both I tested the challenge videos and

I tested um just generic talking videos and what worked a lot better was the videos where I was just more what people haven't seen before and so the way I'm going about the brand now is fewer videos but videos where when someone walks away they're like whoa like wow that's a [ __ ] amazing video like I want to watch that again like that is something I don't Think I've seen before what would be the contents with in there because I'm just thinking in my head you know something like Jordan Welsh who just makes like

very unique abstract videos uh something like that or something related to you on the quest yeah so it's a bit of both so it's going to be a lot of the content is going to be me and what I'm going through so for example like talking about the software company I run or doing a really like Creative video of how I've scaled this channel to $1,000 a month just a very interesting way not like sitting down just telling you like giving taking you through a story of my emotion of how it all went through and

there's going to be other videos of me doing challenges where it's like me doing it starting a company from zero like I have a video that I'm currently creating where I'm taking a software company from Z to $100,000 a month for a video for Literally a YouTube video and so it's like I'm very confident I don't know what what it is in my head um I've been confident about things before and they've come to life and I think the more you speak on things like the more expectations people have so that's why I don't really

like to always just come on and say like I'm going to do this I'm going to do that yeah for sure but I just know what I'm going to do like I'm very I think I'm in a good position Where I do what I actually say I do I run really good companies and it's just there's no other 17-year-old doing it there's no other 18 y old doing it there's no other 19-year-old doing it or even 21 22 23 like dude the people that you see that are 24 25 that are crushing it there's only

like a few in far between anyway exactly you know it's the same in any sort of same in any Market that it's only the the loudest voices contribute to most of the audience but You think that everyone in their mid 20s as a millionaire go to Twitter but the reality is and I'm very lucky to have people that like are smart and are also in the position I want to be in So speaking to people who are bigger in the business space Etc just kind of seeking advice like when I went and did uh the

podcast with beza did a podcast with beza and in my opinion he's literally the pioneer of the business base like the videos he Made just so perfect like they were so good um and so I I got a lot of advice there and just speaking to people like Jordan Welch Etc like these types of people that are big in the space they know what it's like to be up there yeah and and I just think um I'm very confident I'm very confident I just I just want to let it I want I just want to

show people that's all I want to do I don't want I like to speak on it because it also gets me more motivated where It's like I speak on it I now have to do it honestly and clarify your talks yeah like exactly exactly and so I um I just I'm excited because I've I've gone through a testing period this year and in one not even a year I started the brand so I posted my first video in October of last year but then I stopped posting for 6 months and I never touched my channel

until March of this year what so March April May June July August in basically like 6 months I've Gotten 60,000 subscribers and so I think I think I think I'm going to do very uh very big things in the space yeah man I want to say a big thank you man next podcast we'll do a treeh hour session and we'll go into the specifics of every man but I want to say a big thank you though and like for anyone who's young in their Journey like it's only going to be you that they're going to

be following you know yourself Noah what Ages Noah 20 21 21 21 yeah and he's been at this like five 10 years as well but it goes from starting at very very young though always always and you only ever see the final rep like you you're you're only seeing your reps now people are only seeing my reps now EX for half a decade you know and that's what happens over time so yeah man big thank you thank you for having me on appreciate it brother how