[Music] one of the biggest assets that it brings to us is the inventory of independent living buildings as well as the list of licensed communities in a market and the communities that are under development [Music] nickmaps become the standard for the industry [Music] i don't see how anyone can conduct business in our space without heavily relying on nick map a tool that's made accessible to everyday users within our company particularly our asset management team they're able to log in it's very user friendly so they can go in look at a map see where competitors are
[Music] i'm not bashful in providing input on functionality and the team at nickmap has obviously listened to some of that commentary and they've adjusted either the website or how they report things and that's really appreciative because it obviously helps us out in our analysis [Music] [Music] i believe that the nic data helps us better understand how to position ourselves as a brand and as an entire industry because what's most important is to improve the penetration rate for senior housing in general [Music] you
