I bet you didn't know this the WhatsApp API can help increase the click-through rates on your Google ads by up to 50% let's talk about [Music] that you can run many types of ads on Google but Google shopping ads grab 85% of all clicks on Google AdWords and Google shopping campaigns combined so if you're a d2c brand running ads on Google don't even bother with anything else so let's say I'm a consumer and I pull up Google and search for a very specific pair of shoes so in the first row here Google will list those
products but the interesting thing here is that a couple of these ads are going to get almost all the clicks why ratings some of these listings have ratings some don't and consumers are going to click on the ones with ratings why because 97% of consumers look at ratings before buying anything and there are several studies which show that the click-through rates for ads with ratings are 25% to 50% more than once without them so how do you make that happen make ratings appear on your Google listings Google requires you to have hundreds of ratings in
the last 12 months and those ratings should have been collected through an eligible partner if you're a Shopify Merchant you're in luck all you have to do is install zoko and judge me and we have done all the plumbing for you all you have to do is open zoko pre-build Flow go here enter your website click save and then publish the flow zoko will automatically collect reviews lots of them and push them to your Google listings so that's our tip for today on how you can use the WhatsApp API to improve your click-through rates on
your Google ads by up to 50% and don't forget to watch my previous video on why WhatsApp is 20 times more effective than email when it comes to collecting reviews for more tips like this on how to do better business on WhatsApp subscribe like and follow my channel