MASTER This ONE Thing to Build Lasting Wealth ("IGNORE This DUMB Advice!”) | Rory Vaden

multiple streams of income is the dumbest piece of advice on the internet today nobody who got rich got rich through multiple streams of income nobody the way you get rich is by doing one thing extremely well over and over and over and you master it and you dominate it and you crutch it and you make money it's Rory Vaden a New York Times bestselling author he's an eight-figure entrepreneur Hall of Fame speaker TED Talks have millions and millions of views worked with some of the top names when we think about the concept of personal branding

your personal brand is not just colors and fonts and logos the way that we Define it is very different it's the digitization of your reputation everybody thinks the key to making millions is like I got to reach millions of people no you don't the fastest way to succeed in business is to change the lives of the people who are right in front of you I'm going to give you the greatest secret that we found for how to do this and you don't want to miss this because this is everything we do boiled down into one

secret what's up Los [Music] Angeles woo I'm so excited to be here I loved being in Columbus and Ohio uh it's great to be in LAX although I did figure out it's faster to fly to Ohio than to drive across town in LA traffic have you had a great day epic day who love Joe despenza I mean we got to see Joe despenza we got to see Rachel we got to see Cody we got to see Lewis with a shirt off come on and we're going to have a great time you know one of the

questions people always ask me whenever I speak at large events like this you know the balcony and all these people they say hey do you ever get nervous when you speak in public like to the big rooms and I actually used to get nervous but then I found this research study that was done by Harvard that found they studied all these different audiences and they found that actually only 11% of the audience retains any of the information the speaker says we're going to talk about how to build an influential personal brand and this has been

one of the great honors in my career is to be a a personal brand strategist to Lewis house one of the greatest voices in our generation uh getting to be a part of Lewis and and his team and work with Matt and just have a small piece of being behind the scenes crafting what they're doing it's just been so inspiring and and being with you I know that you all don't see me but Lewis and the whole team they work so hard for you they care so deeply about you and I know that you care

about living your dreams and also just making the world a better place and I just I I'm so ecstatic and honored to be here and I know that that what's your experiences these two days is going to be life-changing now my role is going to be somewhat tactical because I'm going to talk about what we do at brand builders group and we have worked with several of the biggest personal brands in the world in fact Ed myette any Ed mlet fans out there so Ed mlet is a client of ours uh you know Jim quick

Trent Shelton um uh Amy Porterfield uh Jasmine star Eric Thomas the hip-hop preacher all private clients Uh I that I've had the the fortune and the blessing of getting a chance to work with to help them sort of craft some of the things going on with their personal brand and so what we're going to talk about is what really is a personal brand according to data okay not just according to opinion but according to data and Cody just talked about how there there's such a big opportunity with starting a business and owning a business and

I think the greatest opportunity for owning a business right now is building a personal brand I just I just think it's extraordinary so we'll talk about that then we're going to talk about why personal Brands fail and how to separate yourself from the crowd because there's a lot of people online and it's like well how do you then break through the noise and and those are all the things but I want to start off by talking through exactly what is a personal brand and really a simple way to think about a brand in general is

what do people think of when they think of you right that's really what it is what do people think of when they think of you and that's a really important thing now you don't get to control that you only actually get to influence it so there's a lot of things that we can do and there's a lot of strategies that our team does when we work with personal Brands to help them sort of craft a narrative that encourages the world to respond to them in a certain way but ultimately you don't really control your brand

um in fact the the the classic definition that we offer about personal branding is very different from how most people think of it because when most people hear personal branding they think that we're like a like a agency like a marketing agency that we do like maybe like logos and fonts we don't do any of that we're a personal brand strategy firm so what the way that we think of it is that your personal brand is not just colors and fonts and logos and and websites and emails that's what people all think of like social

media and podcast but the way that we Define it is very different it's simply the digitization of your reputation that's what personal branding really is the digitization of your reputation so it's not even really A New Concept it's really an old concept that is just being modernized through the the platforms and the the the outlets that are available to us today what is it that people think of when they think of you now one of the things that we did is uh you will come to find the more that you know and follow me and

stuff I'm I am basically just a nerd with a microphone and I really love data and we really love strategy and we actually went out and we conducted Ed the world's first uh National research study to understand what the data is about personal brand personal branding and so we hired uh a company we had a PhD Le study that is weighted to the US Census um that is statistically valid right and it's it's to understand the Dynamics of personal branding to really understand is this important and if it's important why is it important and one

of the things that we found that is fascinating is that almost 34s of Americans 74% of Americans say they are more likely to trust someone who has an established personal brand they're more likely to trust you and so we thought oh well maybe this is just like um you know what parts of the business does this affect like is this really just about vanity and going viral and Tik Tok and followers and sort of celebrity well no what we found is that Americans say this is the general population um it says that they are willing

63% of Americans say they are willing more willing to buy from someone who has an established personal brand 57% say they're willing to recommend you 55% say they're more willing to do business with you my favorite one on here is that 29% of Americans say they're more likely to date you just because you have an established personal [Music] brandita right like that is fascinating fascinating so I thought well yeah I guess that maybe that's true it's probably just for the Young Generation though it's it's this can't really be like you know maybe if you're a

YouTuber or you know maybe maybe if you're a podcaster I'm sure this really matters but we said but surely this doesn't affect like you know like real jobs and like real business right so we actually asked that question and we took some of the uh most common Professional Services and we asked how much how important is it that these people that you do business with have a personal brand and the results are shocking 61% of Americans said they want their doctor to have a personal brand Americans say they want their lawyers to have an imp

personal brand their employers and then it it's at first it was shocking it was like wow that's fascinating but if if if someone's going to do surgery on you and cut you open you kind of want to know who they are right like it matters to you a bit what their pedigree is and what they've done and how much experience they have and maybe where they went to school or whatever and so then the Epiphany happened which is very very simple the higher the requirement for trust the more important having an established personal brand becomes

so then the question is how important is it that people trust you how much does it matter in yours business whatever business you're involved with that they actually trust you and if your business has anything to do with people giving you money then it's probably pretty important now we invested over $100,000 into this research study when all was said and done to produce to conduct it field it um you know analyze the data produce the reports and we we are giving away the entire National research study if you want it there's a lot more data

than we're going to have time to get into but I'm going to give it to you for free if you want it just uh hit this QR code it'll take you to my Instagram profile and just DM or comment the word greatness and then I will send you uh through the DMs I will send you the full study so you can uh e go on the QR card or code or just go to Instagram and then just leave a comment or DM me greatness and we'll send you the full study but that is according to

data that is what a personal brand is and why it matters it's not just something for online influencers it is becoming so pervasive it is affecting the the the very structure of how we think and operate and do business and who we choose to do life with it's pervasive it's ubiquitous so then that brings us to why do most personal Brands fail and this is a really important question because as this becomes more and more essential to our daily professional lives we need to understand why do most personal Brands fail and the reason is because

building a personal brand the right way is simple but it's not easy in fact here's what I want everybody to do for a second just stand up if you will just for one second go ahead and stand up everybody just stand up we're going to do a really quick exercise and don't worry I'm not going to make you touch anybody or do anything weird okay all I want you to all I want you to do is everybody turn and face the person to your left the person on your left great okay well done now turn

back and face the person on your right everybody look at the person on your right okay great now this is the tricky part and here's where the choice comes in what I want you to do is to think very hard and then turn back and face the better looking of the two once you made up your mind you can sit down I love that I love that I love it cuz it's so incredibly awkward I mean like some of you are sitting next to your spouse so you feel kind of obligated right half of you

were looking at me thank you very much but that exercise demonstrates a very important part of what I'm talking about that that simple is not easy right left and right is a simple choice but as once you change the context of that choice it becomes difficult the things I'm going to teach you are very simple to learn theoretically but they're very difficult to execute upon and the number one greatest mistake that almost all personal Brands make and the the number one reason why personal Brands fail can be demonstrated through a framework that we call shean

Wall now we named this after a colleague of mine named Peter shean uh he was the one who taught me the original kind of concept but it was in corporate and then we adapted it to personal Brands and we named it after him he didn't name it after himself but this shows very much what the challenge is because in any given Market or vertical or industry or you know new business area there's two different groups of people there are those who are unknown they are living in obscurity they're they're unclear untrusted and unknown which is

the mass population and then there are those on the other side of the wall who are well known right these are the people who have notoriety this is Tony Robbins and Gary vaynerchuk and Bernay Brown and Oprah and the Rock and people like that well in between these two groups of people is this huge visible wall that we call shean wall and what most of us do is most of us who are on this side of the wall we look at what the people on the other side of the wall are are doing and then

we try to do and emulate what they do right so we go well Tony Robbins has lots of different topics right he talks about Unleash the Power Within and date with Destiny and he talks about money and business Mastery and and and health and you go oh he's got lots of topics and Gary vaynerchuk talk about you know wine and sports and music and entertainment and social media and cryptocurrency and and and so we look at those people and we go well I have a lot of topics too I have a lot of things that

I I'm interested so we talk about a lot of different topics so we're talking about a lot of topics and then what happens is we struggle to clarify an audience because we go well my friends from high school are following me and Grandma's following me and my colleagues are following me but then I'm also trying to start this new business but I'm involved with this nonprofit and then like some people from my Bible study are in here then my my kids parents and like we're trying to address like all of these different audiences and then

of course we got to be on all the different profiles right so we're trying to keep up with Twitter X and Facebook meta and Snapchat and P you know Pinterest and Instagram and and and maybe podcast and YouTube and so we have all these profiles and then every time you turn man every time you Scroll Online there's somebody showing you a new way to get rich a new business model and they're like man if you want to get rich courses are the answer no you should write you should launch a you should launch a course

you should launch a mastermind we should do Live Events we should be a coaching company we should do Consulting you should be a keynote speaker you should write your own book you should you should do destination Retreats and it's just like okay all the multiple streams of income and it's like we're doing all of this and then we're but we're a small business so we're doing all of the jobs and we have too many ideas and what happens is you bounce off the wall and the reason you bounce off of the wall friends is so

so incredibly simple it's because when you have diluted Focus you get diluted results period when you have diluted Focus you get diluted results it's hard when you're distracted and by the way this is I struggle with this too because like you know now I'm now I'm a parent and so this is what my daily life looks like like this is from my house so I'm sorry I'm late to respond to your text message I'm it's not that I'm busy working and I'm not having fun I'm dealing with this people okay so the question becomes then

okay if diluted Focus creates diluted results we don't want that and trust me you've tried it right you're living it now everybody who comes to us this is what they're they're trying to do and balance all of these things and they're bouncing off of the wall and this this is what happened frankly when Lewis came the first time Lewis came and worked with me in 2018 and we've we've done many different sessions together but Lewis had 17 streams of Revenue we wrote him out on a board and he was talking about all the things he

was doing because all of his friends were doing free plus shipping funnels and they were doing you know all of these different things and he had 17 revenue streams because and he thought that was like a good thing because that's what we hear right multiple streams of income you want to have you want to get rich you should have multiple streams of income let me let you in on little piece a little secret multiple streams of income is the dumbest piece of advice on the internet today and there's a lot of dumb advice on the

internet but nobody who got rich got rich through multiple streams of income nobody the way you get rich is by doing one thing extremely well over and over and over and you master it and you dominate it and you crush it and you make money and then you deploy that money and then it multiplies but that's not how you get rich that's what you do once you're rich so the question is how do you break through the wall and the single greatest piece of personal branding advice I've ever received came from a gentleman named Larry

wing and I wish this was my quote but it's not I heard this from this guy Larry and here's what Larry said and the moment I heard this I was like that is so brilliant that is exactly what you should do Larry said the goal is to find your uniqueness and exploit it in the service of others find your uniqueness and exploit it in the service of others and this is what we have replicated over and over again with our clients you see what we do is we take our clients through a process that helps

them identify what is the one thing that they could potentially do better than anyone else in the world and what we do is we focus we go all in on that one thing serve one audience one topic solve one problem make money with one primary revenue stream and if you think about it think about this like a concrete wall y'all like if if I had if I had a sledgehammer and I'm swinging at a concrete wall and I'm hitting the wall all over the place nothing is going to happen to that wall I'm just going

to get tired and frustrated but imagine this if I hit the same spot on that wall over and over and over and over at first it'll be frustrating just the same but then the paint will chip then there will be a crack then there will be a divot then there will carve out a little spot and you hit it again and again and again and eventually you will crack through that wall and then once you crack through the wall you can reach through and pull the entire wall down and once you are on the other

side then you can expand into lots of other things then you can do the thing like yes you know The Rock has a tequila line and a clothing line and now he's got facial stuff and like all these different and he's an actor and he's a comedian but in the beginning he was a wrestler right like he got famous from professional wrestling yes Gary vaynerchuk talks about a million things on a million platforms but in the beginning in the beginning how did he get there he talked about one topic what was it wine wine on

one platform YouTube YouTube Gary vaynerchuk broke through the wall talking about wine on YouTube and so we have to figure out for you what is your one thing specifically the Genesis of building an influential worldwide personal brand comes from answering this one simple question with one word most personal Brands fail because they can't even get this first step right which is ask answering the question what problem do you solve in one word one word that's important because people buy solutions to problems that's what we spend money on we think of a lot of times we

talk about money like you know private jets and buying houses and cars but the reality is what people spend money on is to solve problems right like you may not have money but if your tire gets if you get a flat tire you find the money your water heater breaks you find the money your kid gets sick you find the money people always have money to solve problems they sometimes have money to buy luxuries but they always have money to solve problems and look at some of these examples right now these are not clients of

ours um bernee Brown is such a great example of this she has become one of the most influential people in the world in the world not just as a author or a speaker in the world and and Berne Brown never set out to be famous she never set out to like be an online marketer she dedicated her life to studying the problem of Shame bernee Brown is the world's leading expert on shame she was a researcher that's what she studied Dave Ramsey personal friend of mine lives in Nashville Dave Ramsey has 1,000 employees it is

a multi- figure business a year in annual revenue he reaches 17 million people every week on the radio by saying the same thing over and over and over again that he's been saying every day for three hours for 30 years debt is dumb cash is King follow my seven baby step formula 300s of millions of dollars Dave Ramsey owns the problem of debt you can't talk about debt and not talk about about Dave Ramsey someone will mention him he owns it Tony Robbins dedicated his life to helping people be free from Pain that's what he

does when we worked with Lewis all the way back in 2018 we helped Lewis get clear on one thing that he was going to talk about overcoming self-doubt that his interviews would be different because he would ask people about how they got through self-doubt he would share his personal story about how he overcame self Dow he'd be a he built a community for people who were trying to move past self-doubt so they could achieve greatness and it's not just in business Mother Teresa dedicated her life to ridding the world of poverty Martin Luther King Jr

literally gave his life to rid the world of inequality what would you give your life for now for me this was how I broke through the wall originally most people don't know me for this now but I started my career when in my early 20s I studied the psychology of procrastination that was all I studied I was one of the world's leading authorities on the psychology of overcoming procrastination and I invented these two new terms creative avoidance and priority dilution in 2022 Lewis actually had me do my take the stairs talk at the summit some

of you may have been there that was the talk that I built my career on because the take the stairs book became a New York Times bestseller when I was 29 that was how I met Lewis and then I had a TED Talk that went viral that was all about how to overcome priority dilution well that's who I was that was my original personal brand but then we sold that company and we actually had a non-compete I had to Pivot part of what we did was we we sold all of my social media all of

my email list our team it was all gone and so then we started over in 2018 in brand Builder group we figured out that the problem we were going to tackle was obscurity we were going to tackle obscurity we were going to teach people who were living in obscurity who felt called to reach more people how to become more wealthy and wellknown and in 5 years we went from zero we started back over on zero and we went to eight figures we hit the Inc 5000 list twice and more importantly we started working with the

biggest personal brands in the world became clients of ours because we were the leading Authority on one specific problem and so the question for you is what problem do you solve in one word we have to know that answer because you have to sell the problem as much as you sell the solution if you want to make money you have to become an ambassador of the problem you have to promote the problem you have to celebrate the problem you have to raise awareness for the problem and and by virtue of doing that you will become

the natural automatic assumed goto source for the solution we have 12 different two-day experiences that we take clients through we don't have 24 days right now for me to take you through all of that so what I'm going to do is I know some of you go well Rory is there a secret is there a shortcut like how could I find my uniqueness and and I would love to help you do that this is something that we do help people do but I'm going to give you the secret right now the the The Greatest Secret

that we found for how to do this and we discovered this once we started training strategist so we have about 45 employees now and we have couple dozen strateg who are just talking with clients all day every day helping them figure this out and then turn it into a business and turn it into like Revenue generating income well what we started to discover was a pattern we started to notice a consistent Trend something that happened over and over after we' done hundreds of them it was like there's definitely something similar with each person even though

everyone has their own uniqueness there is this pattern and I can tell you what it is in one sentence and you don't want to miss this because this is everything we do boiled down into one secret one sentence we figured out that for all of us you are most powerfully positioned to serve the person you once [Applause] were you are most powerfully POS positioned to serve the person you once were nobody is more credible in the world than you going back and reaching back and helping somebody else who is going through something that you have

already been through that's how LS and I first became friends right I had just hit the New York Times bestseller list I was on his podcast and it was like hey man you should write a book one day and he's like I'm working on I said I'll tell you everything I know about how we hit New York Times and you know we became friends through that process and I never actually needed anything from Lewis I just thought he was cool and we were the same age and I was like I was like man I'll tell

you what I know we became friends and then honestly we lost touch and then what happened is one day uh my wife and I walked in to our former company and she got fired by our investors and she was one of the founders and they fired her because uh she is very vocal and she had some very specific opinions about how people should operate in business and out of business and she shared that and they weren't excited about that so she got fired and so and then I resigned and everything we had spent 12 12

years building was gone just like that every s it was just gone we walked away from it all now we ultimately sold the we sold the company so we we got something for it but we we weren't planning on doing that and we had to start over and to the day that that happened I got a phone call from Lewis house and he said hey man I know we haven't talked in a while but I feel like I'm supposed to call you because my business has grown quite a bit since we've talked but now I'm

pulled in a lot of directions I'm not sure really what to do the podcast has gone from like 8 million to 30 million downloads uh but I'm I I I have all this team and I'm just I'm I'm making money but I'm not keeping any of it I'm spending I'm stressed I don't know what to focus on I don't know what to say yes to and no to and I'm like you know doing all these different things and he says there any chance that you you I could borrow and rent your brain to work on

my business and it was like well yeah the schedule's wide open and Lewis came to our house we spent two days together and at the end of that two days Lewis said this is the most powerful business experience I've ever been through this is what you were born to do this is your new business and we said no no no LS no no this is not our new business we we don't have a new business we just got out of a business we've been working like crazy for you know 12 12 years and and he

said no this is what you're supposed to do and I said leou you don't understand I don't have any audience we don't have a a podcast I my I've have lost my podcast my email list our team our social media everything is gone and he said well that's okay I have an audience and he said this is what you born to do we're going to have you on my show and we're going to tell the whole world what you did and we're going to walk through this and then we're going to offer everybody a free

call and uh from that day we went from zero we had over a thousand free calls come in from that first interview from [Applause] Lewis brand builders group exists because of Lewis house and uh we were able to take that one interview we had no we had no team right so I built this janky web page that was like drove people to the free call and we said well we'll we'll we'll if you believe in us then we'll pay back to you a referral fee on anyone that you ever refer to us and we have

done that and we have grown together and not only have we gone from zero to eight figures Lewis's little podcast over those next three years that we work together you know their team and all the other things they were doing they went from 30 million downloads and we told them we said Lewis you have to stop doing all this other stuff you have to cut all of these revenue streams I know you have a bunch and we said leis you you have to go all in I never taught anything to Lewis how about podcasting or

social media or anything the only thing I ever did was I said this podcast thing that you kind of do as a traffic Source I think this could be your one thing I think if you went all in on this one thing and you shut everything else down I think it could be big and to his credit he shut down 14 revenue streams some of those were multi figures we had one conversation One Night in a hotel lobby we went upstairs he shut down his Mastermind his high level Mastermind that was millions of dollars in

Revenue where I come from We call we have a phrase for that we call it having big coones and not only did we grow that little podcast went from 30 million downloads to 500 million downloads in the next two and a half years because he went all in he went all in on the one thing um we still do this we will offer you a free call any of you who say I want to learn strategies about how to do this I feel called to do this if you go to lewish house.com brandall or you

can hit the QR code um now the Wi-Fi is not very good in here it takes uh it takes about 10 seconds for the page to load so give it like 10 seconds um but for a few hundred of you if you're serious about going I want to build a personal brand I feel called to do this go to that URL fill out the form and then our team you can schedule a time our team will again to this day we will do the first call for free with everybody in here who's serious about doing

it and that's still how we that's still how we operate so that's the mistake that most personal Brands make is is they bounce off the wall because they have diluted focus and they get diluted results we have to find your uniqueness so that you can exploit it in the service of others which leads me to the third part which is okay so then how do you separate yourself from the crowd from the millions and millions and hundreds of millions and billions of people who are on social media I'm going to tell you how to do

this okay I'm I'm going to share with you the the the three things that you must do that will separate you from the crowd but I I just want to warn you that these three things some of you are not going to like them you may not want to do them but you must do these three things there's no way you can do it without doing these three things uh and this is another thing I've learned from parenting right so this is my son Jasper I know isn't he cute he gets that from Daddy um

so just a couple years ago at Halloween Jasper was totally into fire trucks man like Lov fire trucks and he wanted to go as a fireman for Halloween but uh his mom and I found this really cute panda costume and we thought it would be so much cuter if he went as a panda bear and so we're like all right buddy you're going to go as a panda bear for Halloween and he was like no Daddy fireman fireman and we're like but Bud a panda bear would be so cute and he said fireman and we

had to teach him that sometimes in life you have to do things you don't want to do he wasn't ecstatic about it at first but you know he'll get over it so here's the real deal right where you go if there's a million realtors in the world there's a million chiropractors in the world there's a million accountants in the world there's a million you know whatever whatever your trade is whatever your your skill set is you go yeah there's a million of them you don't try to differentiate based on what you do that's incredibly difficult

to do right and then people don't understand what you do because you're like saying some weird thing that they can't understand right and it's like can you just tell me what it is you do but you the problem is we're trying to differentiate oursel but we're trying to differentiate oursel from everyone else who's do we do so we're trying to tell them like we do something different which we don't we do the same thing everybody else does you don't differentiate yourself based on what you do you differentiate yourself based on who you are the reason

that people buy from you is because they trust you yes there's a bazillion Realtors on the planet yes there's a bazillion people who could do my taxes but I want I want Joe because I know him and I trust him right like I want Lisa because I know her I don't just trust my my money to anyone they want you you they need to know you they need to see you they need to believe in you you have to make them believe and show them that you care y'all think all y'all think like so many

people believe that man if I'm going to if I'm going to build a personal brand then you in your mind you go that means I need to have millions of followers or I need to like you know have a YouTube channel with a bazillion subscribers uh because that's the stuff that matters or I have to have the world's most beautiful website or I must I must like get featured in the media that's what everyone thinks they need to sell customers we actually asked this question we said what is the number one most influential marketing tool

that will cause someone to spend money do you all want to know what it is I'm just not sensing any enthusiasm cuz I can skip this part if you want you want to know the number one most important factor the number one most important marketing tool when people buy from you it is testimonials from your customers look at all these things they have a podcast a TED Talk a best-selling book A New York Times bestselling Book YouTube videos a Blog social media a website they speak on their topic the number one thing they don't care

about any of that they want to know show me a human who had a great experience with you that's what they want that cost you nothing except delivering on what you said you would do for your customers everybody thinks the key to making millions is like I got to reach millions of people no you don't the fastest way to succeed in business is to change the lives of the people who are right in front of you if each person that you do business with gives you one referral right the fastest way to double your business

is not to reach millions of people the fastest way to double your business is to overd deliver with every customer you have to where every customer you have will give you one referral if every customer you have gives you one referral guess what you just did to the business it doubled it doubled stop being so focused on the the the the width of your reach that you forget about the depth of your impact Serve the People don't be so focused on the width of your reach that you forget about the depth of your impact if

you want to change the lives of millions of people you have to become really really really really good at changing the life of one person that's how it's done and then you need to get your customers to to to say that for you when this data come out we actually we actually changed our own marketing material we had never done this before and then you know whenever I would try to tell people like here's what we do you know we do personal brand strategy and then we saw this we're like oh we should have our

customers explain what it is that we do so allow me to practice what I preach here I'll show you a 70c uh clip video of of our customers explaining now who we are what we do welcome to the stage Rory vad he is a Hall of Fame speaker I didn't even know that it existed oh it does he has killer content amazing delivery and he's one of the most gracious extraordinary people I have ever met Roy Vaden is here he's New York Times best L author he's been ranked as one of the top 100 speakers

in the world by Inc magazine I've in business for 30 years I've never worked with anybody like you before you are remarkable it's all because of this gentleman a singlehandedly preparing me to succeed I got to work with Rory and his team one of the best experiences I've ever had he is one of the most brilliant strategists that I've met on how to take your brand to another level Rory has a viral Ted XTO with more than 4 million views Rory Vaden who is just a freaking genius I have learned more about my personal brand

in the last 4 days than decade that I've been doing this he and his wife AJ serve as the co-founders of brand builders he helps a lot of people build their personal brand a lot of celebrities actually build their personal brand one of his superpowers is helping people find their own superpowers welcome to the show great to see you my friend hey Michael it's good to be here thank you for having me so which is more powerful me trying to tell you what I do or our customers saying it the same about you your customers

will do the selling for you but you have to serve the one in front of you and not always be chasing the next one so here's the other things you got to do if you want to build uh how to break through and separate from the noise you in order to build trust first of all people need to see you they have to see you they have to we trust people who we see every day so they got to see your face that is is I mean it's not the only way you can make money

you can make money without showing your face but if you're building a personal brand that is about you they need to see you and know who you are that's the second thing they need to know you they need to know about the things you care about about your fears about your hopes about your dreams uh the data we have data on this Americans say that they're more likely to spend money with the companies who have Founders who share their personal values I did this whole huge side project last year and I was terrified to release

it because uh I used to be a very skeptic I was a skeptic of of religion and and specifically I was a skeptical about like you know a resurrection and miracles and walking on water and I did all this research uh in my personal life and I found this mountain of evidence that supports The Narrative of Jesus of Nazareth so so thank [Applause] you now I was just going to keep it to myself right and I was keeping it to myself and then what happened is I had kids and I had this terrifying time thought

that what happens if my kids what happens if I die before my kids get old enough for me to explain to them all of this evidence that I researched and so I was like I need to record a podcast so I sat down and I was like I need to record everything that I learned and so I did this I recorded it in it's like 15 episodes um called eternal life seven questions every intelligent skeptic should ask about Jesus and I was terrified to put it out I thought I was going to get so much

hate I thought people were going to were they were going to like just go you're crazy and and it's the opposite the opposite is when people know what you believe and they know who you are you more strongly attract the people who were meant for you now there's probably some people that go you're crazy but there's way more that go now that I know who you are and what you're about that helps me trust you so people have to be able to know you they have to be able to learn from you like there's basically

three strategies the three EAS you're either going to educate them entertain them or encourage them some mix of the three that's the whole content strategy but basically you just share about what you care about you share about what you care about now it is true that if you suck in real life you will suck online right so I can't I can't you know I can't do much to help you about that but um if you really do want to go I I I I want to get serious about this then I would love to stay

in touch with you again I mentioned two resources so one is the national research study you can DM me the word greatness on Instagram I'll send that to you for free the second thing is Lewis house.com slbr call now with all of you in here our team isn't big enough to do free calls with everybody so it's going to we have some open slots for like the next 30 days um you're calling me right now thank you I'm calling you too although I do need to see other people as well um so I want to

leave you with this the last little thing here's the biggest misconception everybody has about personal branding your personal brand is not about you people think oh personal brand means I have to it's a vanity and it's Fame and it's flexing no it's not at all about that a personal brand is not about being self-centered a personal brand is about being service centered a personal brand is about understanding that you are your highest self by when you are your highest value to others it's understanding that in business when you are selling there are wins and losses

but when you are serving there are only winds and so if it is true if it is true that you're you are most powerfully positioned to serve the person you once were then you just have to ask yourself what challenge have I conquered what setback have I survived what tragedy have I triumphed over what obstacle have I overcome and it's not just about that it's deeper than that this is more this is deeper in your soul you have to ask yourself like what makes you mad what makes you sad what what what what breaks your

heart what makes you cry what is the thing that you look out in the world and you go I'm not okay with that I'm not comfortable with that I won't allow a world I won't live in a world where that crap goes on because I was born to do something about it because we believe that what breaks your heart breaks your heart for a reason that it is God's Divine Design of your your humanity and you were created to do something about that problem and so the calling that you feel on your heart that tug

that says I should share my story I should get this out more I I should create some videos I should create some content for this the calling that you feel on your heart is the result of a signal that's being sent out from someone else and that person needs you way more than you need them like there are people all around the world right now who are seeking and searching and begging and pleading and quite literally on their hands and knees praying to God for answers that you know like the back of your hand because

you've been there before and the only reason you wouldn't share it is because you're scared you're scared that I'm going to say the wrong thing you're scared I'm going to look stupid you're scared that someone else is better than you you're scared you're not going to be the right thing but there but fear is so self-centered and you only feel fear when you're thinking about yourself but there is no fear when the mission to serve is clear so stop thinking about yourself start thinking about the people you're going to help go out and teach everything

you no to the person you once were thank you very much we're allowing ourselves to engage in the in the trivial um in the in the absence of clear intention we become strangely loyal and addicted to meaningly acts of trivia because the brain is rewarding that behavior