Focus On THIS To Scale Facebook Ads In 2024

the secret to skelling Facebook ads in 2024 is not cost caps it's not bid caps it's not 20% increases on a campaign on a daily basis it's not duplicating campaigns either it's actually going back to your creatives now look if you've been on this channel for long enough you know the importance of creative testing but I have a just you know gripe with a lot of people that push creative testing because they keep thinking that just more creatives is going to impact performance that's actually completely false more creatives does not mean better results with Facebook

ads it does increase your probability of finding a winning ad and scaling the account by a certain level but if you're not doing it correctly then guess what you're just going to keep spending a lot of money on content and not getting anywhere so the actual secret to scaling Facebook ads is creating content that is built upon market research built up on testing different positioning different angles different desires different customer Persona so that being said let's kind of dive into some of that so everything starts off with market research I like to first start off

by just simply taking my product and I like to start googling it I like to look at competitors I like to watch YouTube videos I like to look at Amazon listings and I like to pretend I'm in the market for this particular product so let's say for example I was in the market for a Facebook ads agency I would start looking up YouTube videos how to find a you know Facebook ads agency Facebook ad agencies on a budget like different things like that I'll start googling that I'll try to find competitors I'll look on Amazon

to be fair you won't find that on Amazon but a lot of y'all are Ecom so you will find your product on Amazon and I want to understand I want to understand what they love about that product why they bought that product who's buying this product and then lastly what they hate about that product that's going to allow me to better understand my audience and again you cannot understand anyone until you've walked a mile in their shoes once you understand them then you can actually write effective ads I can write amazing ads to my students

for my course for my inner circle for my ebook because I've been there I've gone through all the learning curves with Facebook ads I understand what motivates people with problems with symptoms they're having and stuff like that cuz I've been through all those myself now once I understand that I can start writing my hooks now my hooks are going to appeal to different parts of my audiences so you know different desires they have for example a Facebook ads agency I've seen two different reasons why people are by one is because they're a founder and they

have like so many other things on their plate that they just simply cannot focus on running Facebook ads so just a Time allocation they need there's some people we talk to on the Facebook Ad Agency side where it's simply just hey I'm stuck I'm stuck at $100,000 a month I'm stuck at 150k a month and from there they need someone with higher level of knowledge to be able to come in their account and take them to that next level so I have different desires and different customer personas One customer Persona is a CEO a Founder

CEO who just doesn't have the time to run Facebook ads they're going to need completely different messaging than say someone who is currently capped and stuck at a certain spin ceiling those are going to need completely different messaging as well then also let's be clear a little bit more clear on that customer Persona one is you know someone's capped at a certain spin level I can't say hey if you're suck at $100 a day here's how to get to $500 a day because simply that's not my customer Persona my customer Persona is someone who's stuck

at $100,000 a month cuz I want to go after people with more money because people with more money are willing to pay more and people are willing to pay more it's a lot easier to close the deal I remember you know looking at clients and back in the day trying to close them on $500 Facebook ad packages where like literally they've never ran Facebook ads before we come in their business and we'll set up your ads do all this stuff I was working 40 hours a month for a client pay me $500 a month where

now we charge 10K a month to run someone's Facebook ads we in their business we charge them 10K and we show them how we can scale them from 150k a month to you know multiple seven figures a month which we have a track record of doing that before it's so easy to close that deal right there for significantly more amount of money so we got really clear on our cost per Persona we also looked at their sophistication stage as well because someone who's stuck at $150,000 a month they've tried every Facebook ad strategy so we

can't just go in and be like here's how to run Facebook ads no we need to introduce a new strategy I personally like like to use emotion baiting emotion baiting has allowed us to create phenomenal ads over the last couple years and that particular ad strategy has significantly improved our results for our clients so I pitched them on emotion baiting that's our unique strategy that helps them scale their business so I'm leading with a new strategy I'm not leading with here's how to run Facebook ads that's sophistication levels and that's also different ways we can

position our product so now that we understand where they want to go who's our customer persona and the unique kind of strategy we need deploy in their business then we can actually wrap that up into a Facebook ad and this is where we start writing our hooks now let's just kind of take a step back for a second just for you to understand the different marketing lingo so first off you have customer Persona this is the founder who is you know basically overworked and doesn't have time to run Facebook ads then you have the other

customer Persona who is stuck at $150,000 a month with Facebook ads two different personas who need very different messaging then we have positioning we can position our Facebook ads agency to one Persona which is all of our messaging is focused around hey basically you don't have the time to run Facebook ads we can take care of it for you or the other customer Persona we can position our product in front of which is the desire to scale past $150,000 a month so two different customer personas we can position our Facebook ads agency in front of

so this will also be two different creative tests so now we're start looking at what are the different types of content we need to create we're no longer looking at just create more more content we're being a little bit more strategic about it from our market research now we start looking at Angles and angles are just different ways to kind of write the hook so one way to write the hook is measure the size of the claim we add $300,000 a month to your business with Facebook ads another one is measure the speed of the

claim we double your Facebook ad spin overnight so those are two different angles one showing the speed one showing the size those are at different angles so you have Persona you have positioning then you have angles and those are the different ways to write the if I write an ad that showcases how we can add $300,000 a month to your business with Facebook ads my whole ad is focused around that desire and showcasing all the different benefits around that desire being achieved that's also where you look at you know why do they want that 300K

added to their business what are the new things they can do now that they've added $300,000 a month to their business in Facebook ad Revenue can they expand the business more can they get more products can they you know get more like inventory warehouse space all those things can they go buy a Lambo what are those benefits and we're showcasing that throughout the ad as we talk about our service and how it achieves that for that particular business so those are the different angles and I've already kind of started writing down into scripts right so

the script we write is we're taking that hook that we wrote that angle and also let's take a step back to as well we could have one angle which is like measure the size of the claim we add $300,000 a month to your business with Facebook ads I can also kind of rewrite that a couple different ways too to test different hooks we add $450,000 a month to your business with Facebook ads we add 300K a month to your business with Facebook ads using emotion baiting right so we can write those hooks different ways um

that's also something we else will test in our creative testing process and different angles ways to write hooks will have different appeal factors to the market uh in that sense right there then we start looking at script writing now script writing for me I like to go ahead and look at telling stories stories have been around since the caveman days and are the most powerful ways to communicate information look at religion religion is based off thousands of stories that people have been telling for a long period of time people love stories they love to be

entertained they love the emotional appeal of stories I love to focus on storytelling whether it's a video ad or a photo ad and that's how I like to write my script I like to pretend I'm sitting down in a coffee shop in front of my Target customer right got this Target customer you know in this case maybe a agency or a CEO who's stuck at 150k muff I'm sitting down with this particular customer at a coffee shop hooked them in got them sit down with me and now I'm simply telling a story of how we

can add that to his business how I've been there before I've gone through that process of how I broke through that essentially that barrier right there of 150k a month I'm highlighting all the cool things I can do now CU I broke past 150k a month and I simply want to help him do that now too so I'm also going to use the power of repetition there to hypnotize our customers which that just basically means I'll go in and I'll showcase a lot of examples in that story of their desired state so why do they

want to break past 150k a m for that particular Persona one are the different reasons why is it to make more money so they can travel the world or is it to make more money to buy a Lambo is it to make more money to care for their family everyone has a different reason why they want to make more money at the end of the day and we simply want to showcase that in that creative to appeal to that particular Persona this is where a lot of the visual differences will test in our creative testing

so once we lock down a Persona an angle a script we'll test different visuals in that script to basically keep people kind of engaged and stuff like that so now we're looking at creative testing got a whole new lens we've basically pulled new layers to it we're taking a broad topic of creative testing and I'm increasing your knowledge in that sense right there to where you can go deeper of the types of questions you ask yourself are we going after the right Persona are we showing them what they really want are we talking too logical

to them are we just simply trying to say Hey you want make more money to travel more when realistically they want to make more money so they can buy a Lambo for example what are those things that we're showcasing there this is where it brings creative testing to a whole new level and this is exactly what we do for our clients and how we have been able to do over $100 million in revenue for our clients over the last four years at my agency and these are things that simply looking at you know things like

bid caps cost caps 20% increases these are things that simply your target audience they do not see when people see a face Facebook ad on the platform they that's where the initial engagement starts at and people overemphasize the prioritization of the ad account structure how it's ran and all those things to improve performance and they under prioritized the actual creative itself for us we flip that we prioritize everything on the creative level that's why when we look at our ad account structure it's so simple we've lost clients before because when we they were like basically

too cheap to to take on our full package and they only want us do the media buying they they left after a month because our media buying strategy is one campaign toss a new adet every time you want more content and that's it that is all we do and we've lost clients for that whereas all of our clients now we only do content creation for them because and yes we still run the Facebook ad side we do everything together because we actually control the highest leverage Factor now for getting clients results and focusing all those

creatives that convert and Building Things based off market research building things around different ways we can position the market place with different personas and separating those personas and being super dialed in on them um and that's how we can actually scale Facebook ads and hit record numbers for our clients and uh why we're not really focusing on those little things of like add account account structures and stuff like that so hopefully this was helpful for you hope this kind of expanded and opened your mind to new ideas around creative testing and if you enjoyed this

video hit the like button hit that subscribe button for new videos every Monday Wednesday and Friday and if you're interested in me running your Facebook ads click the link below to have Nick Tero run your Facebook ads if you want 10one mentoring with me click link below to have Nick Tero Mentor you this where we can dive into your ad account look at your creatives and me give you exact feedback of what I would do in your situation then I have a Facebook ads course with over a 100 videos that shows you exactly how we

create Facebook ads that convert thank you again so much for watching hope you have a great rest of you all day peace out