My £70k Per Month Agency Offer Blueprint (How To Create ‘No Brainer’ Offers)

hi guys how's it going it's Sam here and welcome to another video as you can see by this title in this video I'm going to be giving you guys the exact formula for creating offers for marketing agencies that sell not only allowing you to charge a heck of a lot more money but also it's going to give you a far better chance of your potential clients saying yes to your offer and we're going to talk about no-brainer offers guarantees pricing structures how to charge how much to charge how to craft the perfect offer and for those who don't know um this video or this topic is taken from my last newsletter article that I wrote which came out a couple of days ago I think so um if you guys want to get excuse me if you guys want to get in-depth um you know versions of these particular videos and potentially more content as well um it's free it's always going to be free you guys can sign up for my free newsletter it's called agency Club um so yeah just head to the link in the description if you guys want to see more long phone content more description content so I've got three articles I've written recently one is about um my top resources one is about how to pick a niche for your marketing agency and go through a formula um similar to the one in my last video about how to kind of figure out your Niche and how to just find niches that are more profitable for you more profitable for you give you more chance success and I give you my secret formula on how to do that and yet the last one which was five days ago actually was the topic which we're going to cover in this video is we're going to talk about how to create offers for your marketing agency so those who don't know my name's Sam myself and my business partner um started the marketing agency in the Home Improvement space here in the UK about three years ago we've done over two million pounds in sales we do anywhere from 50 to 75 80 000 pounds a month in Revenue we have anywhere from 25 to 40 clients any one time and we do a whole com a whole lot of testing with pricing and offers and a lot of that is what I'm going to be going through in this video so I've kind of put together a little keynote um which kind of goes through my top thoughts my main thought sorry around this topic so I'm going to play it and just go through it step by step I'm just going to put it down so you guys can see my face and hover this myself um up here in this corner so we can see okay so we're going to talk about how to create the perfect no-brainer offer for your marketing agency um and I've got a few things here which I think you guys are going to find quite interesting so the first rule about offer creation for agencies is you're not selling a service you're selling a solution of some sort you're selling an outcome you're selling of fixing a problem that your ideal customer or Prospect has so you're not selling Facebook ads you're not selling Google ads you're not selling website design you are selling a solution okay and you need to understand that in 2022 if you're not some form of Performance Based agency you're not going to succeed you're going to find it much much harder to start out um you're not Ogle the app you know you're not Ogilvy you don't have you know decades or Decades of experience and PR and you don't you want you have your foot in the door with massive corporations therefore you need to be solving some sort of problem that your idle customer has um so you need to get in your head you're not selling a service you are selling a solution that's tool number one um and I have two examples here so agency one um their offer is 10 hours of time per month for 100 pounds an hour now this is how it used to be years ago like you know 10 20 years ago this is how people sold Services um and Wendy you know the birth of Web 2. 0 when websites were a new thing this is what people sold now it doesn't work anymore it's too much competition out this should agency too but HD2 um their offer is 20 000 sales and 30 days guaranteed for a thousand pound investment now which one are you going to choose it's pretty obvious um and it doesn't matter whether this company does Facebook ads email marketing Google ads social media posting free report it doesn't matter what they do this is always going to be more compelling and the end user doesn't care as an agency owner if an agency comes to me and says hey I'm going to get you 20 appointments a month with Executives of 5 to 50 million pound a year um construction companies and you're going to pay me 300 to 500 pounds for every booked appointment that I give you and you don't pay if I don't give you any I'm not going to go and say hey how are you generating them are we using Facebook ads or using Google ads and may ask these questions but ultimately I don't really care because the offer's still there and the offer is really really good so no one cares um and I've given you one more example here which is uh roofing for example this is kind of you know we don't do exclusive anything but like just it's something I understand so old model might have been Woods on your website we'll set up your Facebook ads we'll get you one to five thousand website views a month we'll get you we'll give you a weekly checking call with one of our top level exec you know top level um managers free logo design free month minimum commitment zero guarantees because no one can guarantee anything um and it takes 14 days to get set up and we charge you a thousand pounds a month loads of services right amazing only four thousand pounds crazy the new model though which will you tell me which one's gonna sell better here's what you get as a roofer 25 Book Sales appointments per month you only pay for confirmed appointments zero contracts five guaranteed confirmed rereovs a month with deposits paid a minimum of 20 000 pounds in sales we deliver your leads within 20 So within 72 hours but our price is two and a half thousand pounds a month which one do you think a roof is going to be more compelled to even though this one's 250 more expensive so 150 more expensive well you tell me which one do you think the roof is going to go for obviously it's going to be this model here so the whole point of this is you can charge a lot more money if you have a way of justifying that by you know either having some insane level of results or having an offer which is a complete um no-brainer and before I kind of move on I'm going to give you guys um one more example that I've come across which is a company called right hook digital now you guys may or may not have heard of this company they are a e-commerce company based out of I believe Australia now these guys don't offer as far as I'm aware at least on the surface don't offer like a crazy guarantee um their ads are insane if you guys get a chance have a look at their Facebook ads just go to the ads library and take a look um but all you've got to do is read these ads to see just how insane this is so like is your Ecommerce still making at least 50k a month in online revenue and looking for Accelerated growth like these Brands sculpt neon 4. 4 month 4.

4 million in their first year on-demand jury brand from 37k a month to 1. 7 million a month new into product launch campaign driving 557 000 in sales in just 24 hours over 40 times Ross 2. 8 million you get the point there's a whole ton of these and each one of these ads is like a unique case study from a company if you go to their website it is such well it's their probably their landing page actually um and you scroll down you can see you can listen to some of these case studies um and it's crazy so you know 40 000 pounds a month to 1.

6 million a month like it's just so insane they could charge 10 to 20 30k a month and 90 of people are going to say yes because their results are literally ridiculous so it doesn't always you don't always have to have an insane guarantee but these guys are ultimately promising to grow these companies it's performance it's performance driven service like as far as I'm aware I haven't got a clue what these guys are using with Facebook ads Google ads it could be email marketing could be content Tick Tock it doesn't really matter the point is they're proving to you they grow your company and that's ultimately what e-commerce companies want if you're a website designer uh you don't go to an e-commerce company hey I'd love to design your new product page you go hey I've just took taking a look on whatever conversion tracking software I'm using I can see your product page converts about two percent I can see you guys are spending um or you're getting over 2 million impressions a month on Facebook ads or Tick Tock ads um I can get your page from two percent to four percent um and you don't pay me until you make you know we reach that Target or you pay me five percent of every extra sale you make over that two percent conversion rate whatever it is that's a much better pitch than saying hey I can design you a better product page um it just sounds better you guys get the point I don't need to go into this any more detail but that's just one example of a company that you guys can check out and there's loads of companies like gym launch for example is a great one um and I took a lot of this stuff from Alex from Rosie's um I can't what it's called I think it's um something I don't know I come up with this chart's cool but it's from his book 100 million offers uh guys let me know let me know in the comments what this chart is called I can't remember but essentially this is this is the chart or graph or equation or whatever you want to call it I think it's called the value equation actually this is how you charge this is these four elements are the only things that matter and the only things that are going to make a difference when it comes to figuring out how much you can charge for your agency and those are the dream outcome of your customer what is it have you nailed it perceived likelihood of achievement I.