okay I want to continue with this training and in this section I wanted to break down a little bit about the capture even though I showed you the I showed you the landing page and I showed you how I set it up so that uh somebody would opt in I want to touch on that briefly and then I also want to show you the report building strategy uh that I put together because I think if you use if like I'm telling you if you just put each one break these down once you build one uh
it's literally becomes a 24-hour day 7-Day a week employee that you don't have to manage it literally lives by itself and you can drive as little or or as much traffic as you want to it and if you just optimize it a little bit as I'm showing you it'll produce results okay so you'll you'll do really well with it okay so let me talk to you about I just want to show you this real quick so we're now on we just covered the landing and I wanted to talk to you a little bit about the
capture so I got to I got to jump from here to where we're going to capture okay so what I use uh to capture the names and the list building platform that I use there are a number of ones out there but I use a company out there called aweber okay aweber um I'll put a link around here if you're not a member of aweber it's it's very cheap uh it's like 19 bucks a month or something like that completely worth it I've had this system for years and years and years and it doesn't get
more expensive until you have into the thousands and thousands of people on your list but what it allows you to do is to uh manage your subscribers and and create your list because once you have people that have opted into your list you basically own that traffic you can now send them anything you want I'm going to show you some brief stuff as to what I set up along the lines of that same energy book okay so so that's where we're at so we've we've got the landing page and we now have gotten them opted
in and they've opted in and they've gone to my aweber account now what's nice about this is the setup really isn't that hard uh they they keep making this easier and easier for you to do there are plenty of training videos on there but it's a pretty simp Le process to walk through and set up an aweber account set up your first email list and so on I mean it really isn't that hard I know I know you could easily do it what's nice that I what I put together is I I titled my list
energy book right and then I created because now is the time that I want to begin to build rapport and what I did is I created what they call a legacy follow-up service that's why you hear autoresponder it allows me to respond to these people automatically now I do two things with this autoresponder one I have it so it's emailed directly to the person but two in my lead magnet I actually put links to the video P The Landing the pages that I'm about to show you in my lead Magnet or give access to it
so that they you know they get double dipped in that so I don't really miss out on it so what I would do is when I first set this thing up is I'm going to go right here and show you what my first one would be so I set my first email up and it says thanks again for getting my book really in that first thing that I'm putting together it's thanks again for getting my book I really appreciate it here's what I believe you will learn and then here's what I'm also going to give
you okay so what I do now to build and go above and beyond what I delivered with my original lead magnet is some bonus material so in my bonus material what I did then is I created a four-part video series video training series of real short YouTube videos that I made I'm sorry real short videos that I made some of them are hosted on YouTube but that that I now have on specific landing pages so it's emailed out so I'll give you an example why I chose the in so this email would come out one
day after they opted in so they opted in they've gotten my PDF and now they may or may not look at it they might just peruse through it okay but what I wrote here as my first day one autoresponder that comes out would be uh and let me get it so it's you can preview it and test it so you can I'll show you what happens so this would come to their inbox and it say why I chose to market energy and why you should to that's the that's basically the title of it right here
you can see the title of it video one of four so I'm letting them know that this is video one of4 so they're expect I created an expectancy why I chose the market energy and deregulation hope you're enjoying the book I sent you I've added some bonus videos along the way watch the video okay so what I did here here is now they can click here or they can click here and it's just basically these are the same type of pages that I built on the lead Pages platform okay so let me let me show
you this so what this is is this is now a richin energy video series video one and when they click on it hey Mike H here and I want to thank you for watching this first video now this video is going to be just a quick kind of the brief about the the size that's out there so I basically build a Rapport video along the lines with what my original lead magnet mentioned so my rich and energy book they got it they're excited that that's the niche and now I'm sending them some thing some videos
because I love to communicate with video and you should too you should love it and embrace it is now I'm able to build a little bit of more rapport with them and so on and you can see that these up at the top this one's live but these say coming soon coming soon coming soon so so how I set this page up let me show you how quickly you can do this if I was to go back into my lead pages and I look at the templates I use this proven template right here okay and
let's say I go in and I I want to use it so I'm going to just show you how quick you can set this up okay uh you know and I'm gonna I'm going to change this image to my key Training let me find my [Music] logo done I'll leave this here I'll say uh Video One [Music] energy dgu done okay so now I want a video here so I'm going to go over to YouTube and let's say I already had one it was a kind of a uh this was my video that I made
that was kind of a uh if you're like the majority of people who have watched this video you're probably interested in a viable way to se I have this video I'm going to pause it I'm going to go down share click on embed right click on that where' I go oops uh copy you can right click and I just copied copied it I go to my lead Pages click on that paste that code in there click done and then if I want to Le you know let's say I don't want that big giant I don't
need this whole big giant box down here so I can delete this hide that and I want to I want to hide that entire thumbnail container I want to hide the fade in and I want to hide the this and I'm going to hide this and I don't need that Arrow so you can see you can hide hide and delete stuff just like that okay that looks good I'm going to save it it's going to ask me for for name new page energy followup this is just me putting a title in I click save I
got a uh you can incorporate okay now let me actually I'm going to show you something uh this is going to be good here where did it [Music] go don't want that okay call to action in my call to action area right here what's cool is if I don't want this to be a link if I don't want to have another optin because I don't need that I can make it go to a URL so I could put in my blog page or actually my company energy my energy company and then open a new window
done so I've now put that in here I'll get rid of that it's a mind map now I save it so I don't have to have each one of these Pages doesn't necessarily have to be an opt-in page you can usually pick a link option or a URL option so if you just leave that button there you can you can do that so now I'm I'm I've saved it I'm publishing it we're going to view the page how would you like to make money every time a business paid their energy bills okay this is an
example this this would this one wouldn't be the video I would use because I have the teaching videos and if somebody clicked on that that would take them to there and you could obviously take take that text out out of there as well so ultimately what I just did is I might take five minutes to write a short autoresponder message nothing elaborate I typically want to just send them through that link I always like to keep it brief because I want people to continually open my stuff and follow along and they don't need to be
going into 5 hours of stuff because my original thing that I did with them was my lead magnet was specific solution oriented and I needed to uh to get their attention and the most important part here is I'm just trying to build rapport so in these videos I'm showing you I want to show you how to tap into what I believe is the easiest way if they're taking their time to watch these a significant residual income for okay so these videos are only about four minutes long so if they watch the first one the second
one now what's nice is I can check this let me go back here to my autoresponder um what's really cool is on all the autoresponders here I can see the percentage of these that are opened and so on so I'm I'm looking at after after my full video series I'm still at a 40% open rate and then by what that means to me is by the time somebody comes through close to you know 40% of the people that have opted in gone through have now watched all the way to my fifth autoresponder so that I'm
building Rapport through the book the videos the video the video the video and the video and at the end of my video is the call the last video is a call to action to make a decision to go there and buy my XYZ or whatever you might set up so you can see that the the process is really really uh simple let me uh go here so when they finally get that last video and I'll show you what that last video looks like looks just like the first one okay so what happened here is this
last video is thanks hey mik K here and I want to thank you for watching this next video now this is the video that's going to kind of bring it all together and I'm most excited about this video because if you made it this far I think I still have your attention enough that you're going to really you know you're kind of go so I so so by the time I get to that last one I know I've got the hook in them and then I'm basically just bragging about everything that I talk to him
about is now translating into my call to action of what it is and then if they and I say hey click on the video below and if they click on the video below it then takes them to my my company uh website okay where I actually show my actual company bidpoint my Energy company that I own and I show the testimonies and visit our Blog Page and so on so this is really my call my final call to action uh aspect of it okay so let me go back to I want to go back to
my PowerPoint and show you this and let me blow let me blow this up for you real quick so ultimately what I did is we created the lead magnet and did this and then I showed you the autoresponder series to to go here and now by by them you know going through a couple a couple videos to build rapport with them and some people CU I just don't like to to to write I don't like to type or really that much either I just don't like to write but I could easily do a video you
could easily do a video on your phone have your you know your spouse your friend your family whatever film you you can set it up against a glass however you do it and you film yourself giving somebody some some love some attention some some bullet points that are you know exactly the target market that you're looking for and allows you to build that Rapport because people join you because they know you like you and trust you and so this is just the easiest way to automate the process of putting that together and understand that as
you understand these principles of putting putting this stuff together it's it's just boom boom boom boom you can put one together for for uh you know if you were selling vitamins you could put one together you know free report details how your body is not getting these 11 important nutrients top of my head I just threw that together there's your lead magnet and then they opt in and they have you have this little thing together where it's the it's the PowerPoint or it's a video of you explaining it and then in your autoresponder series you
do hey one of the re one of the things that I was deficient in was iron and here's how I felt but now I started taking this iron supplement and da if you're interested in this thing there's a link below to click on it to go check it out and it sends them to your web page or whatever you're an insurance agent you set that same process works every single time and it's not that hard okay I see what I see people failing at is the confidence or the ability to take that Leap Forward and
say I'm going to learn something new and I'm going to take ownership of this because you can go buy leads all day long and but if you you know that's like if you give a fish give a man a fish you feed him for day you teach him how to fish you feed him for a lifetime so what I learned how to do is I learned how to fish I learned how to make the pole I learned how to make the bait and now I can now by you doing the same thing you pretty much
can control your destiny with this stuff and not only will it help you as you experience it but what happened with me is people understood that I knew how to do this stuff they began to actually hire me to do this stuff too and you can make a lot of money doing that um if you're interested okay because there people will go oh man you know and you can go well here's what you're missing nobody knows about your product nobody knows you're out there you put a website together but nobody sees it how does that
work and you put these little processes together these little funnels driving all that traffic there and it's all sequential it's all automated and your process and you literally can turn that faucet on as high as you want or as slow as you want depending on what you're doing so hopefully you understood this video um I think I got maybe one more to do be that I want to close with on here but hopefully you're getting some stuff out of here you're at least understanding this you're willing to get a shot um but thanks again for
watching this one and I'll see you on the other videos
