when we scrape leads for our cold email campaigns we often have a lot of invalid emails I'm going to show you exactly how you can get more verified leads for your cold email campaigns so you can get better results when doing cold email and I'm going to show you exactly how to use this using instant's new catchall verification feature so oftentimes when we're doing cold email we are scraping leads to get emails to send to the problem when we do scrape leads is a lot of the emails that we're receiving they're going to be unverified
emails what that means is that they are going to be old emails the person probably left the company or the email just no longer exists and if we send emails to the unverified emails the likelihood of you getting to somebody the likelihood of your campaign performing and the likelihood of that actually turning into a deal for you is significantly low so we need to do instead is we need to verify our email so we need to put it through a verification process the verification process will tell you typically one of two things is this email
verified or is this email not verified but the problem with modern-day verification tools that I've seen I've used a lot of different ones is that they will tell you if it's good if it's risky if it's catchall or if it's bad and the problem is you can only send to one sector of the four that you're receiving the four categories and what that does is that drastically reduces the amount of people that you can then send to so with instant's new catchall verification system what it will actually do is it goes through a three-step process
of verifying the emails to ensure that you are getting the most amount of verified emails meaning the catch all so the catch all means like an in at a sales app a customer app where it goes to multiple emails but the problem with traditional verification tools is that they won't verify those so you could be missing out on up to 50% of unverified people that you're not sending emails to let me show you exactly how you can use this in your business and I'm also going to compare this to a standard verifier on one of
the lists so if we go to campaigns and we go ahead and add a new we can just call this test home service so what we want to do is we want to go ahead and add leads I'm going to go ahead and upload a CSV file of a bunch of leads that I scraped that we can check out so when we upload this what we want to do is we want to click on verify the leads and what will happen is these leads will automatically be uploaded into that specific campaign so now what we'll
be able to see is we'll be able to see in verification queue as it's in the verification Q it's going to be doing the standard verification it's going to verify the catch all emails meaning info at the sales at the customer service app to see if those are in fact legit so we can actually send to those emails and then it's going to also analyze bounce data to ensure that the emails that are actually sending to are in fact legit so after this is uploaded we'll be able to see invalid won't be contacted meaning like
there's no point to contact them because this is either going to get bounced back or it's just not a legit email anymore verified meaning that they've been verified this is a good email those are the two statuses that we will then see what's also cool for like the catch all is if by type in like sales sales. de this has been verified okay with the standard verifiers typically this is deemed as a risky email and we won't be sending it to so we have multiple catchall emails in this list list and the fact that they're
verifying the catch all emails increases my total adjustable Market meaning I can send more emails to more people to get more results for my cold email campaigns and just for fun I uploaded this same list inside of another verifier to kind of see what would come up and lo and behold it gave us 257 good emails 147 catch all 18 unknown 300 invalid meaning we're not going to send the email to it but what we want to look at is we can see 20% of the 700ish that I added are so if I were to
use a standard verification tool 20% of them I would be missing out on which is 147 I mean if you have a list of a th000 people that's 200 people if you have a list of 10,000 people that's 2,000 people that you could be missing out on but now what instantly is doing is they're verifying the catchall emails that a lot of these standard verification tools are missing on this is a game Cher for getting more people to send emails to that is how you can verify more emails for your campaigns and if you're interested
in testing this feature go ahead and click link down in the description and apart from verifying the emails you need to make make sure that your cold email copy is actually effective so if you want to know exactly how to get the best cold email script for your business go ahead and click on this video right here thanks so much for watching we will see you on the next video
