there's a market out there that you've probably never considered for starting a Shopify bit in but there is a Shopify store in this market that's doing $5. 3 million per month that we're going to dive into and first and foremost I want to show you what Market I'm talking about the market is the crochet kit Market as you see this is a consistently booming market and I don't think you've thought about this Market as a booming Market before unless unless you're either an old lady or a younger person that is looking for more Hobbies more manual Hobbies um so yeah it's a really interesting hobby that has been actually gaining a ton of popularity which is interesting right especially in the age of AI and the age of Technology uh people are sort of going back into more traditional hobbies and they're exploding still which is really surprising to me and it's why I wanted to make this video so first and foremost the store that I want to dissect here in this market is called wubbles the wubbles to be exact so the wbl. com I'm on their website right now I did get a new setup a new screen so it may be a little bit bigger than usual but as you see this is their store and they are driving a significant amount of traffic I mean look at this their monthly visitors in November reached 3.
9 million and you know that's a pretty significant amount of visitors um we see an estimate of $5. 3 million a month I think that's pretty accurate based on some of my Shopify stores and the data that I see usually we do about $3 per visitor so that's pretty insane if they're getting 3. 9 million monthly visitors it's likely that they're doing five to potentially even $10 million a month now as you see this Niche tends to Boom around the holiday SE season it's you know pretty seasonal thing very cyclical as you see every single year this has happened um so I expect next year for this to be another big year for the crochet kits around this time the holiday season so that's really good to know right for next holiday season if you have a store in this category or if you want to get into this category it's good to plan maybe through Q3 how to capitalize on the massive growing demand through Q4 now oh so one thing I do want to do is I want to share uh a few of the marketing tactics that they're using that I think will be pretty instructive and I think it will show you how you could grow your business um now first though I want to look at this bundle that they're selling because I think it's so brilliant when Brands sell bundles especially from well first of all especially since this is capitalizing on a massive trend of squidy games so it's like a trend within a trend but also the high average order value from these kinds of uh bundles really allow for more marketing spend and overall just more profitability so if we do bestselling here let's look at their bestselling bundle their bestselling bundle is this $100 bundle it's the easy peasy beginner bundle so if I was to start a Shopify store in the crochet Niche or acquire a Shopify store in this Niche I would definitely look to have some sort of bundle just like this one where you can charge more but also give more value to people through that so why that's a great idea is because then you can spend money on ads which is something that they're doing um instead of having to sell a product that's like $30 and you know you can only you basically in order to acquire a customer profitably with meta ads which is by the way what we do at aim.
