for [Music] he see me how are you [Music] [Music] on oh my go [Music] I saw your message about bang yeah no problem what's up man uh so there is actually a bank account Microsoft ad account I I basically probably I I would have created that for setting up the conversion uh uh in Google tag manager yeah no problem um maybe hey give me one second I'm just putting something okay yeah hey f um I I I think we can ask patri if she wants to um run ads within the same account or different I
guess billing purposes it would be better to have separate accounts uh for farm and Mbox okay um and then obviously as they grow they can become confusing hi everyone hey how are you guys doing good good how about you good I'm very interested in our tpn campaign how is that one going overall yeah so tpn overall is doing very well but you're asking since the increase right yes I will let you know since the increase if there has been like a change but uh you know month to date just to know we're already at two
leads okay okay well that's very short very short data right but we closed um just look I mean we had because we had a really high week octob week of October 25 yeah yeah yeah yeah yeah I'm going to finish the full October numbers soon but uh yeah I mean we had a strong month right yeah I haven't heard uh sales complain that it's slow so definitely not slow all right I'll get back to like uh you know exactly how the increase is going okay and there's more uh more spend also in the afternoon campaign
but I I need time to analyze it doesn't look great but I'll I'll come back to you on that okay okay and uh so so what were you saying fad about the Bing you you created another account yeah we basically created another account for um madbox uh and it I created that to create the um set up the conversions in Google tag manager so I can add you to that or I think you might already be there because it's under the same harders Pharmacy um account and uh it requires verification so I can initiate the
verify location uh the the address would be the same uh 132 s sou Anita uh Drive Su 310 Orange California just that sound right uhia 132 South Anita Drive yeah for what just location yeah that's our location but sweet 310 for what is this is for Medbox yeah this uh it is saying that you are sharing the same address I think because it's for I don't know compliance we've been like in the middle of two addresses right so let me D can you check with compliance if we officially switched over to the avenita Del carloa
address or if for just ask compliance what is med Box's official address and what what documents are they asking for they are just verifying the location address I guess but I I don't know how are they verifying it they're gonna ask for documents right once they will ask I I will let you know which documents are they asking for there will be probably the same let's see when we click here it basically uh so it it's giving me option verify as a business or verify as an indiv ual when i s like verify the business
it shows legal business name Harper Pharmacy Pharmacy so uh it is not basically we are not verifying mabox we basically verifying Harper Pharmacy here right both of the accounts will go under Harper Pharmacy or I can uh try to I I think you would be um you would have the access to these uh but if not I can try to add you here so you can have you can look into that first I mean just work with compliance to get you what you need fad because I can't answer these questions like compliance would be the
most up to date because we've been in the middle of two addresses for Medbox that's I know so I don't know if they officially switched over to one and then depending on what documents they need that you need uh for this yeah just just work with compliance for any questions you have on this okay okay just so you know I mean like last week right I saw like kind of a list but I don't know Associated just the budget but it was good um you know and tpn right I sent you on Friday right um
we had 59 relevant leads that past month right but also there's been a lift like you said right because um what's the name of the competitor has been out right optim right yeah well not optim I think it's a different one option care option one of them right okay well that's that's good right almost 60 freaking relevant leads right that's good so are our monthly Reports say that again I we're gonna do the monthly report in a couple days right yeah yeah yeah I'll let you know right I hope Pharmacy sales are up right I
haven't gotten feedback from Ricky on that lately it would be good if if we added them into like another like Google chat right if we created a separate one just for like Pharmacy and like kind of check in there what do you think um I think that there could be some miscommunication I mean in a way he's already emailing us you know right so we can email him at any time as well do you want me to ask like what they're seeing yeah please just in terms of sales yeah yeah are we seeing things up
and just ask per category right okay or just wait for the numbers I mean yeah I think those are going to come in like a few days so we'll know for sure okay the thing that throws me off sometimes is like the onboarded and then the ones that are not yet cancelled right you know what I'm saying why oh do you have a question about those no because like sometimes like I just see like you know a lot like kind of nothing you know sitting there like cancelled or pen a lot pending pending oh yeah
because sometimes they're like fighting with the doctor to get the script okay yeah okay yeah that's pretty much it from me right only thing I really need right now um is Bing right so you fad you'll give that to me right so I'll keep the account separate for Medbox okay and then when I get it I'll start launching there okay do we feel like we're seeing more more lift with the with the um extra budget added yeah yeah um but it's not that much right I think well I don't know let's wait let's wait right
it's just recent right but it wasn't but also we didn't add that much budget so well on tpn we added 2K yeah but no I'm so what I'm saying is uh the oncology and high marget yeah yeah I think there's also it looks like there were some drugs that they added that I didn't see uh well one I need to confirm the other one I think we should test so let me add EP Kinley to our list perfect to test Y what is the name of the campaign you have created for oncology uh is it
manual CPC ending on yeah yeah right now it's manual I'm going to start creating conversion soon yeah [Applause] if there's some way we could um just run a script to um minimize our main oncology campaigns budget lower at the time you running the time Pacific Campaign for for later hours like now uh and so so they don't compete with each other say it again so the way we our our campaigns are basically set up they're mostly uh 24 hours so we cannot adjust the budget for uh for a specific um time for any of those
campaigns um using the casual campaign section I was just wondering if you can use some sort of a script to you know minimize the budget on on in the specific hours for for the main campaigns I wouldn't touch that leave it leave it meaning I can but I don't think it's smart okay why why are you recommending that fad so it should shouldn't compete with each other um but the issue is that but the was and it the one that has the learning I don't want to mess with you get what I'm saying yeah but
they're not competing with each other because the budget is basically spent by that afternoon period anyways but even if it isn't even if it is it is very small budget yeah even if it isn't I don't want to I don't want to push it all right sounds good yeah by it's showing like uh 20 90% uh I don't know I mean uh we lose 90% of impression shares um greater than 90% of shares on oncology manual campaign where we have just started like yeah yeah yeah yeah but don't worry about understand that metric because uh
because it's saying that the volume is earlier on that's what it's saying say it again yeah what it's saying is because the volume is earlier it's not taking into account I wouldn't worry about that basically do we have a lier report on the test drugs uh I should I'll double check I'll double check that it's active I believe that I I have been updating it last week do you have a link to it yeah yeah I'll send it to you after do you want me to have Mary create one if it's not available no no
no it's good it's good it's good I've been updating it I think it's easier if I do it okay because I haven't seen it uh which one is it I'll I'll send you after don't worry okay I think it's drug data I'll send it to you I've been updating you uh how are you are are you like manually updating it or are you just pulling it in pulling it in okay which report are you talking on test drugs yeah okay I'll relabel this okay yeah I'll deal with that right after no problem okay hey Simi
how close do you find the results in Google ads conversion reporting versus go high level and call rail like do you think we're reporting all the conversions to Google ads or there you see any Gap there for for the time period that you will reports for um are you asking me if Google and like uh high level plus call they give you the same same or almost similar results or think it's been pretty good right I'll let you know I'll do some inspection there okay and do you include those intercom leads also when you basically
uh create these reports of like monthly and weekly reports uh you also include the intercom leads in that or like just call Rail and high level uh I think just call rail high level I I'll double check uh so we're missing intercom leads uh in Google ads I I believe I basically created um the lead when we received email ID from from um uh from the user right I'll double check my import right see if I'm including intercom yeah maybe we can you can report that as a separate column uh you have is there a
reason to because like a lot of data there uh because uh if you are getting you're not uh reporting intercom leads are you recording the reporting the correct CPA I'll double check all that after okay I'll let you know I'm going to look through my import sheet make sure I mean are intercom included in it's included in uh Google's reporting of conversions right yeah I have uh included that in Google some intercom leads does count there I have to uh yeah I have already integrated into it's in Google ads although uh they're showing separately in
in our weekly reports for ler uh from lers and also is there um any further room of improvement uh I mean can we further at budget in tpn or like it is already at at the you know it's limit I think let's wait a week you want to push more because you know that's up to he's going to be upset right hike uh I mean as far as you're getting relevant leads I don't see why yeah but he got upset the last time because of the sales Patricia what do you more for what to put
more money into tpn if we can meaning if if if if we're not peaked right I is saying maybe to spend more no no I'm saying that is there still a room for adding more budget in TBN like because what I'm still seeing that there uh we aren um so since we made the increase what's our uh it was okay last year but I think it's still early still early right last week I saw a lift but I don't know if it's because of the budget right I think it's early to tell there was a
lift right well can we see what if there's been a difference in search impression share before and after the the increase yeah but I don't you can look at that let take a look right now can you tell me how uh when did we upgrade updated the budget so I can select that uh duration um I have to go to the chat hold on because I wrote you I think it was hold on hold on hold on well one second let me find how do I find this it was [Music] it was I think the
28th that Mak sense did do you added that on October 28th or 29th I 29 it was it 29 all campaigns 29 yeah for five days right no I mean it looks like it's the 28th yeah at noon 12:30ish all right so we can select 28 here um thir and no you can select like 29 because 29 is the full day of increased budget yeah strange thing is uh clicks went down 177% 24% oh okay but I'm interested Impressions yeah 13% Improvement in Impressions here uh minus 36 this is a px okay and then plus
13% here so how much bud how what percentage of budget did we increase in how is our search impression share going down when we're no no I'm tell you don't even look at that I would never look at that it's a stupid metric yeah I don't that metric is a very stupid metric because first of all there are other campaigns right so I don't know how it calculates that and it could be they could I don't know see something like IV stuff and then say you know who knows you know I I don't look at
that ever almost almost ever but that's a measurement of how you're doing against competition what else would you look at to so what would you look at to that we really know I under auction insights you could see a bit but it's still very hard under auction insights is smarter but it's tough Google doesn't really give insight to that I think it's uh it depends on I mean if you're seeing the same number of Impressions Impressions here or same number of Impressions like throughout the month and then use uh see a dip in impression here
then obviously that is something you you will need to investigate right I mean in case if you're seeing some um performance issues also um but saying that it's yeah like why do you think it's stupid s me like just inaccurate yeah very inaccurate very I'll explain to you why okay when you have multiple campaigns right let's just assume that one it was accurate right that it wasn't taking into account other things right let's assume that there were no in you know inaccuracies there right issue is that when you have multiple campaigns you know the volume
changes and then even if you were at 100% impression share it Google doesn't understand in that metric had to explain you know it's basically saying that you're not not compared to the other campaigns because against yourself you're you know you're running other campaigns right for for whatever reason right so then it chose less right it doesn't it doesn't do it on an account level right or category no smart enough for that landing page and these keywords right it doesn't do it like that so if I running four campaigns right it'll just look at the spend
of each one and give that data right but now also right it's inaccurate because even under auction insights which I think is a bit better of an indicator because what I do usually is I look to see where the competition is but you know kind of see if they're spending more or whatever right I don't really look at impression share but impression share of what right because they include they could be including IV type uh stuff which is not good for us hydration IV and whatever right and then say all right you have low impression
share and and so it's not right from both ends so I don't really look at it I mean I hear what you're saying you could compare it but I don't think it's a good indicator right I kind of ignore that a lot uh yeah I mean in in Broad match terms obviously it can bring um it can you know uh count a lot of crap uh that uh and sure you but I mean in in terms of you know when you're your you know uh let's suppose if you have increased some budget right like recently
if you have increased a budget seven days ago and you want to see how it is performing in terms of uh different metrics then um I don't think there is any harm to look at well well let me explain to you why it went down prob saying that optimize for Impressions but um I mean just to see where it is making any any yeah but let me tell you why maybe it went down right because if you increase the budget then it's getting more exposure right so may maybe before it was bidding a bit smarter
right now it's bidding a bit more looser so now it sees the impression share on a wider scale right it could be right so I don't know if it's an indicator it may take some time to adjust again exactly yeah plus um I I don't see I mean there there is a uh can you tell me which actual campaigns did you increase the budget on like I think I did it AC them which are the main main ones like just byy the budget right these two are the main yeah yeah yeah uh okay I am
quite impressed by the the performance of this performance Max here is is it really getting us the I mean obviously we're um um optimizing for uh the uh qualified conversions here y uh but um are these qualified conversions are um really for we getting for tpn or like it's a mix sort of conversions which we are getting can you or Mary maybe Mary can you uh can you create a report on that so we want to pull all of the relevant leads for tpn pmax tcpa and we want to see if they're actual tpn leads
or if they're an other like something offer okay yeah sure how do you decide uh seeming that when do you do you think we can we can add more budget to campaigns and uh scale um I'm looking on the category as a whole right and seeing you know where we are on the category and then you know then I can figure out where to put it right but more more like that right um you guys want a 90day report or 30-day for that if I what would you prefer um I guess 90 is better right
90 is better more is better yeah okay so if you let's suppose if I'm asking you like um is there a room to increase more budget in this campaign uh you will have to you will be looking at the overall number of conversions or like yeah yeah overall on the category and then and then try to scale again but as you know right if I put more money into it it doesn't always work like that right that's why yeah yeah yeah that's what I was thinking like what how do you decide that like where when
do you want to test because no no but that's why I look at the category and then just make the change you get what I'm saying so do do you consider any of these metrics which the Google shares with you or just I look at it but you know I don't know they don't always line much yeah they're better than the Google rep I hate to say that that for sure month you think the doctor's campaign is bringing us anything do you think it's bringing any lift or do you think we can turn that off
and reallocate the budget yeah maybe put that budget to pmax and other campaigns here or do you think that I mean we'll okay we'll get the results back from PAC small right yeah I don't know because I mean we are using it right I don't you're asking help for p pmax I'm saying I don't know right so I don't know maybe we'll keep it because also I'm retargeting that fa that traffic on Facebook Okay so we're running gastro ads now this thing needs to be updated because uh most of these events which we are showing
here they are yeah so can okay so can you update that fad all right so do we just have to remove I mean obviously we have to find new events okay and um um did you get the confirmation from uh a um you were saying Laguna Beach will be turned off or no San Diego San Diego San Diego is put on hold oh lagona Beach is a maybe but hold advertising San Diego for now say it again hold off on Advertising San Diego for now do you have already stopped advertising for s yes yes yes
I posted that yeah okay cool and how is hemophilia performing uh it's good it's okay it's it's bit High I'm trying to work on it the last one it brought in eight total leads right eight actual conversions and then 18 total [Music] ones uh listen it's it's it's it's improving right it's not where we need it to be but I know it's going to be kind of a battle right all right so do you already um um caped by the CPA or still keeping it open keeping it open yeah it's strange that we are getting
the same similar CPA on both these campaigns like the I believe this is the phrase in exact match and this one is the broad M right yeah do you think um it it it could help us if we optimize it uh for a little higher funnel events just like we we're doing IVIG like um if you see here it's showing seven all conversions and it's showing like two relevant conversions so do you think if optimizing for all conversions can help improve this campaign or um because if you look at the um even even previous months
we're not seeing these numbers improving a lot like I'll come back to you on that it's a good qu a good point maybe right could be okay do you guys have anything else you want to go over uh good from I'm I'm good at my end yeah I don't have anything okay cool so I think we're all set Mary will work on the report for tpn and then we'll take a look at that to make the decision EXC have um work on the gastroenterology and then that new drug that they're asking to test um okay
cool all right all right good good stuff guys all right I'll see you okay thanks by
